Category Archives: Variable Data Labels

Label Attraction for Nutraceuticals and Food and Beverage Products

As the world gears up its health-conscious resolutions for 2013, it’s a logical time for manufacturers of health-related nutraceutical, and food and beverage products to address how to improve product attraction in the marketplace.

Regardless of sales channels—retail, distributors, white-label branding, et al.—every manufacturer of health-related products can enhance offerings by asking the marketplace for recommendations regarding label form and functionality. It’s important to poll all target audiences (e.g., end users, retailers, distributors) to identify common and disparate preference threads—then decide how to address them… Read the rest of New Year Label Resolutions For Health Product Makers

Limited-Edition Labels Enhance the “Custom” in Custom Label Printing

Denver, CO, (December 4, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of digital label printing technology and incorporate unique, limited-edition labels and packaging this holiday season. To assist customers and manufacturers with holiday marketing, Lighting Labels releases business development tips that cover short-run, limited-edition labels, seasonal custom labels and product packaging.

“Just as technology has enabled major advances in such areas as social media, so is it positively impacting other forms of personalized business development,” says Business Development Manager… Read the rest of Label Printing Company, Lightning Labels, Offers Business Development Tips

While barcodes have been an integral part of the business world for several decades, they have  recently become important to the average consumer, too.

Because of the rise in popularity of mobile barcodes, barcode labels are now considered an indispensable element of marketing strategy. The use of mobile barcodes by consumers rose over 1,000 percent over the course of 2011. Why? Barcodes can provide consumers with discounts, valuable information or quick access to a website.

When using barcodes, it is important to… Read the rest of Barcode Printing Best Practices

Even though I was a big fan of John Elway (the former Denver Broncos quarterback) during his playing days I never thought he would make an appearance on the Lightning Labels blog. I was wrong.

Since retiring from football after the 1999 Superbowl Elway has pursued a variety of business interests. Last year, this included an investment in Nude Vodka, a new ultra-premium sipping vodka. To celebrate this investment, the people at Nude Vodka organized an “Evening

At the recent DSCOOP conference in Dallas I attended a panel with some major consumer brand owners. There were executives from Proctor & Gamble, Frito-Lay, Texas Instruments and BIC. These are all multi-billion dollar consumer product companies that spend a huge amount of time thinking about product labels and packaging.

Michael Ferrari is the global research and development manager for Proctor & Gamble and he made the following statement in response to a question about personalization: “product

Earlier this month over 100,000 businesses around the country received a QR code sticker from Google that looks like the one here. These stickers were sent to the most popular businesses in Google’s Local Business Center database. The idea is for companies to stick this postcard sized sticker in their front window.

I have written about QR codes before here and here. For a quick recap, QR codes are two dimensional barcodes that… Read the rest of Google Sends Out 100,000 QR Code Stickers | 4 Comments