Even though I was a big fan of John Elway (the former Denver Broncos quarterback) during his playing days I never thought he would make an appearance on the Lightning Labels blog. I was wrong.
Since retiring from football after the 1999 Superbowl Elway has pursued a variety of business interests. Last year, this included an investment in Nude Vodka, a new ultra-premium sipping vodka. To celebrate this investment, the people at Nude Vodka organized an “Evening
At the recent DSCOOP conference in Dallas I attended a panel with some major consumer brand owners. There were executives from Proctor & Gamble, Frito-Lay, Texas Instruments and BIC. These are all multi-billion dollar consumer product companies that spend a huge amount of time thinking about product labels and packaging.
Michael Ferrari is the global research and development manager for Proctor & Gamble and he made the following statement in response to a question about personalization: “product
Earlier this month over 100,000 businesses around the country received a QR code sticker from Google that looks like the one here. These stickers were sent to the most popular businesses in Google’s Local Business Center database. The idea is for companies to stick this postcard sized sticker in their front window.
I have written about QR codes before here and here. For a quick recap, QR codes are two dimensional barcodes that… Read the rest of Google Sends Out 100,000 QR Code Stickers | 2 Comments
Last week the Bevlaw blog discussed these Molson beer labels. This “Answer Honestly” campaign has been going on for over a year now and it seems to have been successful. Molson have been putting in hundreds of different beer label applications with different wording on the labels to the TTB.
I hadn’t noticed these labels before so I stopped by my local liquor store and picked up a six pack of… Read the rest of Answer Honestly: Are Molson Beer Labels Using Variable Data?
The Indianapolis Motor Speedway (also known as the Brickyard) is the largest capacity sporting facility in the world with seating for up to 400,000 people. It is famous for hosting the Indy 500 race every year, but as all NASCAR fans know, it also hosts a big NASCAR race – the Allstate 400 at the Brickyard. This big race is next Sunday and here at Lightning Labels we are delighted to be a small part of this event.
If you turn up at… Read the rest of Variable Data Parking Stickers for The Brickyard
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