Category Archives: Type

Using one or more custom designed fonts in your label designs is a great way to define your brand. There are many fine design firms such as Chank! that will design you a truly one-of-a-kind font. If you want to get really personal, you can even have a design shop such as Font Garden create a high quality font based on a sample of your handwriting… Read the rest of Designer Fonts for Every Budget | 2 Comments

When the new Ikea catalog arrived in mailboxes around the world last week, many customers of the Swedish furniture company known for good design at low prices were surprised to see a new typeface throughout the catalog. People were actually quite upset that the company had switched from the elegant Futura, the font it had used in its catalogs for half a century, to the more humble and common font Verdana. In fact, when Romanian design consultant Marius Ursache started an online petition to get Ikea to change… Read the rest of Choosing Fonts for Print & Web | 1 Comment

Have you ever looked at a product on the supermarket shelf and thought to yourself, “that is a cool font.” No? Well, maybe you don’t look at packaging as closely as I do. Anyway, fonts are an integral part of any product label and learning more about them will give you a better eye for good design.

There is an easy way to find… Read the rest of Finding Fonts With "What the Font"

The logo is one of the most important design elements of your product labels. It immediately and clearly associates your products with your company’s brand. Perhaps you are thinking about designing or redesigning a new logo for your company or one of its product lines. If so, I highly recommend that you create your logo in black and white before

Here is an interesting post from last year about mixing fonts from the Webdesigner Depot blog. The focus of the article is making two fonts work with logos but the same principles apply to any design project, including product labels.

What I like about this article is that the author gives many examples of logos with multiple fonts and explains why some work and others don’t. The one point to keep in mind when designing product labels is… Read the rest of Mixing Fonts in Your Design

For years I never understood the difference between raster and vector image files. For some reason I found the concept difficult to understand and I imagine there are others out there in the same boat. So here is a simple explanation of these two kinds of files.

Let”s start with an example. Look at the two M’s above. These are both 8 point Verdana font, or at least they started out that way. I created… Read the rest of All About Raster and Vector Files | 2 Comments