Category Archives: Technology

Many companies view labels as advertising tools — they help the brands encourage customers to choose their products over the competition. However, businesses that use labels solely for this purpose may be missing other opportunities as well.

Nowadays, new technology enables brands to leverage product labels in ways that engage consumers beyond first glance. For example, quick-response codes could be pasted on the front or reverse sides of labels to give consumers more information on products or special discounts.

Meanwhile, other brands have instituted reward or loyalty programs for collecting product labels, further encouraging customers to purchase their goods.

Thanks to advances in technology, labels can be so much more than simple stickers used to differentiate products at retail.

For example, many product manufacturers are now using near field communication radio frequency ID (RFID) tags with their labels to further engage consumers. When consumers approach products that use this technology, special messages can be relayed to their phones.

If product manufacturers are trying to boost sales, they may set their labels to broadcast coupons. Or they could simply send messages asserting the value of buying that product over another. Some companies even use the tags to encourage… Read the rest of How to Drive Brand Engagement with RFID Tags

‘eConversion’ Published in Label & Narrow Web Magazine, Written by LL Staffers

I think most of you would agree with me that businesses across all industries need an online presence in order to survive in today’s competitive marketplace. The narrow web industry is no exception. If you are a converter, you probably know you need to move your marketing campaigns online, but might be having trouble getting started because you don’t know where to start.

Perhaps you have turned to the Internet for help… Read the rest of Traditional vs. Online Marketing Techniques Explored in New Column for Converters

Learn More in the Spring 2011 Edition of the Lightning Flash Newsletter

The latest edition of the Lightning Flash is now available online! You can download a print-ready PDF of our… Read the rest of Need to Boost Sales? QR Codes Might Be Your Answer

Editor’s Note: Yes, I realize that this is my second Halloween-themed blog post of the day. I apologize to my regular readers if you feel you are being “spammed” by my blog posts today. That said, I just couldn’t help myself — I LOVE Halloween!

Still haven’t decided what to be for Halloween? Don’t worry, there’s an iPhone app for that.

Based on… Read the rest of iPhone App Helps Procrastinators Choose Halloween Costumes

As a byproduct of its Be the One campaign to build  public support for restoring the weary Gulf Coast Region, a grassroots organization is raising awareness of the QR code among the general population.

Women of the Storm, a non-partisan organization based in New Orleans, partnered with mobile scanning technology maker ScanLife to create a QR code that drives people to… Read the rest of Social Activists Use QR Codes to Promote Gulf Coast Cleanup | 1 Comment