Tag Archives: stickers

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.

Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

Promotional Product Stickers Make Your Brand Top of Mind

Product StickersSticker Printing Gives Products that Extra Oomph

Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses.

For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word “fire” could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally different.

Stickers could also be used to modify labels without having to reprint the packaging. For instance, if a manufacturer is trying to phase out a particular product, they could use stickers to notify customers this is the final run of that item. Again, this calls particular details to customers’ attention – in this example, the fact this may is the final run of that specific item.

Utilizing Stickers Alongside Brand Labels

Many companies stop after they have printed their brand labels, but stickers can be used to accentuate products or accomplish other goals to help products stand out.

For example, stickers are generally meant to be transferable or removable. This is perfect for products that have some sort of visual appeal – the label can be left in tact while the sticker is removed from the product.

Promotional Stickers can be Leveraged to Drive Sales

At the end of the day, a brand’s goal is to sell products, and promotional stickers can help achieve that end. Stickers are incredibly versatile and can be made in any number of shapes and sizes from a variety of different materials, which makes them perfect for a broad array of different projects and products.

Product manufacturers should work closely with digital printing companies on their projects to ensure they get the perfect stickers or labels that satisfies all of their needs. Stickers can be printed quickly and for a number of different occasions, which make them tremendously versatile.

Show School Spirit With a Window Sticker

Window StickersWindow Stickers Let Students and Parents Show off School Spirit

School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate.

Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams.

Modern sticker technology has evolved to the point where they can be placed on windows with a special adhesive that allows people to remove them as they please without leaving any residue. This is perfect for students who want to change team logos as new seasons start or if they transfer schools or graduate. It allows them to show their school pride, without fear of damaging their property.

Car Decals Offer Another Way to Promote School Spirit

If window stickers are not what students want, car decals may fit the bill. Car decals can be sold to students much like team or university logos and also typically feature adhesives that can do not leave any residue behind when removed.

Of course, the most famous car decal is the one seen on parents’ cars, boasting about how their kids are enrolled in honors programs or attend a specific high-profile school. These decals can be sold in between semesters when grades are given out or could even be given to honors students as a promotional piece designed to increase exposure for the educational institution.

School Window Stickers and Car Decals for Any Situation

Whether sports teams want school window stickers to hype the upcoming season or universities want car decals for parking permits, there are several ways in which they can be used. The start of the school year is the perfect time to start planning these initiatives for the rest of the year, so institution leaders should start thinking about their window sticker and car decal projects now.

Designing a Stand-Out Sticker for Your Sports Team

Sports Team StickersSports Stickers Are Perfect for Fans, but Schools Need a Good Design First

Athletics are generally a rallying point for schools at all levels, so why not let fans show where their allegiance lies through sports stickers? The numbers don’t lie – a study conducted by Marist Poll found that more than half of U.S. residents are college football fans, while college basketball is quite popular as well (39 percent of sports fans tune in, according to a report from ESPN). Even local high school-level sports tend to have a notable following.

Schools looking to capitalize on the interest in sports can use stickers to drive additional revenue while empowering fans to show their pride in their teams. Stickers can be sold as standalone products, such as bumper stickers, or they can be attached to other promotional items, such as mascot figurines or key chains.

Designing Stickers for School Sports Teams

Selling stickers can be a great revenue stream for schools in regions where collegiate and academic sports are quite popular. However, as is the case with any branded memorabilia, educational institutions need to design an eye-grabbing image or else people may not feel compelled to purchase sports merchandise.

Complex magazine noted that sports logos don’t need to be the product of some multi-million dollar branding investment, as many of the most popular sports franchises today have icons designed by ambitious amateurs. The important thing with designing a school sports team logo is crafting an icon that will stand the test of time while simultaneously calling upon local heritage.

Although not a college sports team, the original logo of the now-defunct Seattle Supersonics is a great example of what schools should look to accomplish. The basketball team’s icon contained the local Seattle skyline inside a basketball, making the logo relevant both to the region and the sport.

Printing Designs on Customized Stickers

Once a logo has been designed, schools can begin printing it on customized stickers and other merchandise. Custom stickers are incredibly versatile and can be printed to fit items of a number of different sizes and shapes. It doesn’t matter whether schools want a weather-resistant sticker to decorate an arena or just want a small sticker for a key chain, there are stickers that will suit educational institutions’ every need.

Printing Health Information – Food & Nutraceutical Product Labels

Focus on Health Information Label Printing This March

health information label printing from Lightning Labels

Use health information label printing to promote nutritious choices.

Food and nutraceutical brands can take advantage of National Nutrition Month to utilize health information label printing to provide consumers with insight about healthy lifestyle choices; for instance, helping shoppers interpret nutrition labels. Initiated by the Academy of Nutrition and Dietetics back in 1973, the month-long event is intended to educate consumers on healthy food choices. For brands that make food, supplement or nutraceutical products, March is the ideal time to promote items than can be integrated for a more nutritious diet. Eating balanced meals doesn’t have to be a chore; with the wide variety of products on the market, it can be fun. Product labels are a great place to remind shoppers that healthy foods can taste great, too.

Use Health Information Stickers to Promote Nutritional Ingredients

Brands can use health information stickers to call attention to healthy diet choices and drive engagement with products. During March, companies can work on their own educational campaigns that are in line with those of the Academy of Nutrition and Dietetics. Provide information about what goes into a balanced diet using visuals that are easy to understand. Turning an image of a plate into a pie chart that breaks a meal down into fruits, vegetables, grains and proteins can provide a useful guideline for shoppers who are trying to learn better eating habits. Companies that create supplements can benefit from using sticker labels to highlight the most beneficial components of products. Do you make a beverage that has a high volume of vitamin B12? Include a message about the role this vitamin plays in overall wellness. Inform shoppers how they can make the most of supplement use.

Bring Awareness to Food Product Nutrition Information

Throughout the month, brands can draw attention to food product nutrition information on packaging. Another consideration during this month is the impending changes to nutrition labels, recently announced by the U.S. Food and Drug Administration. Before the new guidelines are made official, companies can demonstrate they are ahead of the curve by providing information about changes to come on food and nutraceutical labels. The new rules will likely downplay the importance of fat content and draw greater attention to the number of calories and the serving size, National Public Radio reported. The new elements of the label will be large and bold so they are more visible. Help your consumers adjust to the changes before they are implemented. Gain the trust of shoppers and they will keep returning to your products.

Printing Clear Stickers: Advantages of See-Through Stickers

Printing Clear Stickers Inspires Consumer Confidence

printing clear stickers with Lightning Labels for products and packaging

Printing clear stickers lets consumers see exactly what they’re getting.

Brands can ensure shoppers know what they’re getting by printing clear stickers. Custom clear stickers allow companies to display their branding information as unobtrusively as possible, giving the consumer a bigger view of the item they’re buying. Sometimes the best-selling point for an item is the appearance of the product itself. If food items look great, there’s no reason to cover them up. Cupcakes, cookies and candy are all enticing in appearance, so it’s counterproductive to cover them up entirely, or to just provide a picture on the box when the real thing looks better. For other products, shoppers want to make sure they are really getting what they pay for. Sometimes packaging prevents consumers from examining the product, and this can be a deterrent to purchasing. Clear stickers allow brands to make a product their own without the label getting in the way of the overall look.

Get Creative with Custom Clear Stickers

Using custom clear stickers can create unique effects that wouldn’t be possible with a more traditional label. You can use a clear sticker on the front of a transparent bottle that allows shoppers to see the back of the label on the other side of the container. Then, you can use this space for some interesting artwork. Sometimes layering a clear sticker over other materials can create a really interesting look. For gift-ready packaging, brands can wrap an item in attractively colored paper and finish it off with a clear branded sticker. Once again, clear stickers can also provide vital information without getting in the way of an item that is vibrantly colored or attractive in its own right. A clear sticker displays brand information while creating a sleek no-label appearance that is perfect for making items look great.

See-Through Stickers Are Versatile

See-through stickers are a price-efficient solution for custom food labels, but they can be applied to many different types of products, like bath and body items. Instead of printing directly onto product boxes, printing clear stickers is often a more effective way to achieve the same look. For items in certain kinds of containers, it is probably the only way to achieve a label-free appearance. In addition to putting them on products, companies can put them to use for correspondence purposes. When sending out promotional mailings, businesses can use a clear sticker to seal the envelope. See-through stickers add a unique touch to many products.

3 Ways to Promote your Business with Holiday Labels and Stickers

3 Ways to Promote Your Business with Holiday Labels

holiday labels and stickers from Lightning Labels

Promote your business with holiday labels on pre-wrapped gifts.

It’s easy to promote your business with holiday labels. The holidays are the busiest part of the year for many retailers, as well as the most important. This season provides countless opportunities to attract new customers. Millions of shoppers hit stores over Thanksgiving weekend, and that’s only the beginning. According to the National Retail Federation, more than 140 million people shopped over the holiday weekend, up from 139 million in 2012. However, a lifestyle survey from DDB communications group determined the majority of shoppers prefer to buy gifts on nights and weekends between Thanksgiving and Christmas. Take advantage of the crowds by creating festive sticker and bag labels that really stand out.

Here are a few ideas for custom holiday stickers:

1. Incorporate Stickers into Your Holiday Marketing Plan

Step away from your regular branding routine and design new labels as part of a holiday marketing initiative. If you’re in the candy industry, why not create holiday-themed candy bag labels? Sweets are a quick go-to gift for everyone from co-workers to family members. With a holiday label, customers may not even feel the need to wrap the gift, making the whole process even easier for them and ensuring your products are even more desirable. Festive stickers and labels can be placed on all kinds of food and drink products, from baked goods to wine. Customers appreciate products that will make holiday shopping easier, especially if items allow them to avoid wrapping gifts. In addition, products packaged with gift-ready labels can lead consumers to continue thinking of your brand in the future when the holidays are over.

2. Use Custom Holiday Stickers on Gift Bags

Custom holiday stickers can give products the extra touch needed to be gift-ready right off the shelf. Try putting items in gift bags adorned with holiday labels so that customers can still identify your brand. Package products in an attractive way so that they are appealing as last-minute gifts. All shoppers appreciate convenience, especially during the often stressful holiday season. Gain new customers with innovative gift packaging that attracts attention from a whole new audience.

3. Label Holiday Cards

Labels have a variety of uses. In addition to placing them on products, try putting them on holiday greeting cards or thank-you notes. Expand the reach of your brand even during times when customers are less likely to be buying your products, such as just after the holiday rush. Reach out to past customers with a seasonal message or letter of thanks, and add a holiday sticker with brand information. Use the labels to provide a reminder about your online store or social media platforms. Best of all, when you design your own custom labels for holidays, an attractive card could end up on the fridge or countertop, giving customers a constant reminder of your brand or product.