Tag Archives: product labels

How Can Labels Convey Brand Message?

If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

When it comes down to it, there are two main reasons behind adding product labels to items – to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels’ only use. In a sense, they act as mini billboards for a brand, whether they’re wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap.

Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company. If leveraged effectively, packaging can become an extension of a brand in its own right. If a company fails to acknowledge and misses the chance to reinforce its brand message, however, a powerful marketing opportunity is lost.

The Dual Purposes of Custom Labels

At their core, custom labels serve two purposes, depending on the familiarity and stature of the brand.

  • A relatively unknown enterprise that’s new, small or simply not well-known can use custom labels to make its products stand out from everything else on store shelves. Even businesses on a budget can benefit from Lightning Labels’ good-quality, high-definition, vibrant labels.
  • For a more established brand, custom labels facilitate instant recognition for customers who either already know what they’re looking for or are familiar with the company’s good reputation and decide to give its products a try.

The Power of Branded Labels

If designed effectively, branded labels should answer the following two questions:

  • What attributes distinguish the company from its competitors, i.e. why should consumers choose this particular enterprise over any of the others that are out there?
  • How are the business’ products different from – and better than – those offered by its rivals, i.e. what is their unique value and what makes them stand out from the crowd?

For instance, consider the example of an enterprise that has been around for more than a century. It makes sense for a company like this to focus its brand message around the general idea that it’s been doing what it does for years and knows its industry better than any other organization out there. In this scenario, there’s the implication that the business has gone through a process of trial and error, perfected its approach over time and, as a result, produces goods of a higher caliber than its younger and less seasoned competitors. The notion seems straightforward enough, but how can the company translate this to its labeling? Faux-parchment labels are a great way to emphasize age – and all without requiring the consumer to read a single word. That being said, of course, prominently displaying the year in which the enterprise was founded doesn’t hurt either.

Refresh Your Product Labels with Vibrant Spring Colors

Vibrant Spring Product Labels.Spring into Spring with Bright Labels

After a long, cold winter, the first signs of spring come as a blessed reminder that the dreariness of the previous season won’t last forever – and you can harness this sense of joy by revamping your product packaging with bright labels that rival the vibrancy of the newly budding flowers. But what if your part of the world is still experiencing the depths of winter? In this case, bright labels will act as a positive reminder of what’s to come once the snow melts.

Especially when it comes to this time of year, it’s safe to assume that the brighter the label, the more attracted consumers will be to it. After all, colors that pop should prove to be a welcome respite from the grays and whites that dominated the outdoor landscape during the winter season.

Make the Most of Colored Labels

When you’re infusing a splash of vibrancy into your colored labels, quality is imperative. Make sure the colors don’t look washed out, clash with each other or inadvertently obscure important elements such as your company’s logo or nutritional information. If you fail to take these aspects into consideration, your goal of attracting consumers to your product like hummingbirds to a flower will likely fall flat.

That being said, if you order high-quality stickers and labels from Lightning Labels, you won’t have to worry. Our high-resolution digital label printing ensures the finished product is as bright in person as it looked on the digital proof. Additionally, if you’re concerned about fitting in large amounts of text, rest assured that our small type is still easily readable.

Enjoy a Quick Turnaround on Your Product Labels

Today is the first day of spring, so time is of the essence when it comes to getting your seasonal product labels ordered and mailed out to your business. Luckily, Lightning Labels is well-named: Following press approval, we offer a two- to three-day turnaround period for the vast majority of orders. If you’re putting an emphasis on crispness and vibrancy at this time of year, you’ll be glad to know that there are no added fees for unlimited color, as well as no setup fees or plate fees. Spring into spring with Lightning Labels and make sure your product packaging is popping.

How Custom Food Product Labels Can Compete with National Brands

Custom Food Product LabelsHow Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

4 Aspects to Consider When Creating Custom Product Labels

custom product labelsSo, You’re in the Market for New Labels…

Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.

When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.

Make Your Custom Labels the Best They Can Be

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.

1. Theme
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.

2. Readability
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.

3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.

4. Information
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.

What’s the Next Step for Your New Product Labels?

Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.

 

Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.

Fire Up your Brand with Customized Hot Sauce Labels

Customized Hot Sauce LabelsCustom Labels Help Light Sales Charts Ablaze

People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined.

The big game-changer has been millennials’ affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity – Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.

Capturing Customer Interest with Spicy Product Labels

Whether a company has been producing hot sauces for decades or it’s a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements.

Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this – when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery.

On the one hand, it is always important that consumers can easily identify products on shelves – that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers’ attention.

For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.

Hot Sauce Labels Should Feature Warning as Well

While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.

Highlighting Quality Ingredients on Bath and Body Product Labels

Custom Bath and Body Product LabelsCustom Beauty Product Labels are the Perfect Place for Flaunting Quality Ingredients

Many people are looking carefully at their custom beauty product labels before buying bath and body goods. They realize some of these items may contain hazardous chemicals and ingredients, such benzoyl peroxide and phthalates, and many popular web blogs and other sources have advised against using goods with these ingredients.

At the same time, many bath and body products use high-quality ingredients that consumers are looking for. Our bodies absorb up to 60 percent of what we put on our skin, according to Mind Body Green, so while many customers are wary of hazardous additives, they are also looking for goods that make use of healthy ingredients as well. The news source reported in a different article that components such as Vitamin A and antioxidants are pivotal to maintaining healthy skin, and are crucial to getting our bodies (and skin) the nutrients we need.

So in that regard, this all starts with the product label. People are increasingly aware of what to avoid and what to look for in bath and body care goods, and the packaging is the best means of communicating with prospective customers. Brands should boast about their high-quality ingredients on product labels if they are using them, as this may give companies a big edge when trying to appeal to customers.

In a world of ingredients-savvy customers who know exactly what to look for in their products, the bath and body care companies that embrace transparency and make ingredient lists clear and understandable are best positioned to win.

Staying Within the Letter of the Law for Custom Labels for Bath and Beauty Products

That being said, designing labels for bath and beauty products is not as straightforward as it may seem initially – brands cannot just list ingredients and be done with them.

The United States Food and Drug Administration has specific labeling regulations that govern everything from the prominence and conspicuousness of information on labels to the legal definition of terms. Ingredients are a major part of its cosmetics labeling guide, with 14 different sections pertaining to just that single area. The key thing to remember is that the declaration of ingredients must be in descending order of prominence, but this does not include flavor, fragrance and trade-secret ingredients.

Failure to comply with label laws could lead to product recalls and other disciplinary action, so it is critical that all body, bath and cosmetics manufacturers keep regulations and requirements in mind.

Lip Balm Labels Done Professionally

While most major companies understand the packaging requirements of their goods, hobbyists and startups may not be as familiar with what needs to be included on lip balm labels. Many people enjoy making their own lip balm or cosmetics, and if they decide to sell them, improper labeling can leave them in a lot of trouble. By working with a professional label printing company, they can at least ensure that ingredient lists and other important information are readily available and legible on product labels.

Choosing the Right Colors to Achieve Brand Success

Colors Brand SuccessCustom Product Labels Need to Make Effective Use of Colors

When companies are thinking about redesigning their custom product labels, the first thing they need to look at is their use of colors. Although many brands may not realize this, color is actually a tremendous tool when it comes to conveying meaning and messages in a nonverbal way. Each and every color can convey something different, particularly when used in different combinations or by a specific brand.

Empower Yourself With Color Psychology, a website that focuses on the different meanings of colors, noted how even a single color can allude to multiple messages. As the source noted, someone wearing red could want to give off the message that he or she is ready to take action or perhaps feels passionate about what he or she is doing on that given day. Perhaps the individual is even feeling angry or fiery for one reason or another.

Think of a label as clothes for a product. Packaging similarly conveys various messages based on the item or brand in question. By choosing the right colors and matching them to the appropriate brand or product, companies will be better positioned to engage prospects.

How Colors Affect the Perception of Brand Labels

So, how does the use of particular colors modify the messages being nonverbally conveyed by brand labels? Here is a quick run down of some of the most popular colors, as noted by Changing Minds:

  • Red: Red tends to embody energy and passion. This is a great color for brands that want to be perceived as being bold and strong – perfect for dietary supplements, pipe cleaner manufacturers, hot sauce and other similar commodities.
  • Pink: The color pink is generally associated with femininity and love. Products designed for women, such as female razors or beauty products, tend to use labels accented by the color pink.
  • Orange: Orange tends to convey a sense of affordability and low cost. Because of this, orange labels are perfect for budget-priced products, such as a store-brand of a name-brand product.
  • Purple: The color of royalty and elegance, purple is best used for high-end products that want to convey a sense of luxury and sophistication – you might see top-shelf spirits use the color purple to accent their labels.
  • Green: Durability, reliability and environmental friendliness. Product manufacturers producing all-natural goods that are safe for the environment often use the color green with their labels.
  • Blue: Honor, trust and loyalty. Brands that want to embody trustworthiness and security will use the color blue in their logos or on their product labels. For instance, banks and home security products may feature this color.

Print Online Product Labels to Get the Best Colors

Regardless of which colors are used, it is critical that brands contract a professional printing company to produce their product labels. This will help them avoid the issue of their labels coming out with the wrong colors. One of the worst things that could happen is designing a product label, only to have the hues be slightly off on the finished version.

Professional Labels Improve the Quality of Health and Beauty Products

Health and Beauty Product LabelsBeauty Product Labels Add a Layer of Class

Health and personal care products are all about image, so it only makes sense to craft sleek and sexy health and beauty product labels that further amplify the perceived value of such items. This is true of any health and beauty goods, whether they be soap, shampoo, lipstick or anything in between.

Health and beauty product manufacturers rely extensively on brand appeal to engage prospects. Depending on the target audience, brands could position their beauty products as being high-value for low cost, luxury products designed for specific customers or general personal care items. Regardless of who companies are trying to reach, establishing a brand that speaks directly to customers is paramount.

Establishing a brand takes place in multiple phases. It might start with seeing an advertisement on television, getting a free sample in a magazine or in any number of places. However, it all solidifies when customers get to the store and start browsing the health and beauty aisle. This is where the product label comes in – it helps to reaffirm people’s pre-conceived notions of the brand. Everything from the color used on the label to the claims made on the packaging can influence customer purchase decisions. A well-designed product label that communicates a company’s brand value to customers can be just what organizations need to tip the scales in their favor.

Health Product Labels are About More than Good Looks

There is no denying that the aesthetic appeal of health product labels is crucial to piquing the interest of prospective customers. However, it is also critical that these labels contain all the necessary information required by regulatory bodies. This may include ingredient lists, usage instructions, manufacturer contact information and other crucial tidbits.

Although all this content is often required by law, beauty product companies should want to include it simply because it allows customers to make better purchasing decisions. No brand wants customers to buy one of their offerings and have an allergic reaction because they were unaware of the ingredients contained in the bottle. Not only will angry customers be less likely to buy a product from another line of offerings, they may even give the company bad reviews.

Custom Labels are Effective Advertising Pieces for Any Product

Whether beauty product manufacturers are small-time organizations selling goods locally from their own homes or major corporations, custom labels are critical when it comes to personal care goods. They not only help convey brand values but also enable firms to communicate important information about the contents of products. If brands want to make the best first impression, they need to take a long, hard look at their custom labels and ask if they are doing an adequate job. If they are not, it may be time to get in touch with a printing company to get custom labels that will fit the bill.

Jump Start Your Holiday Planning with Updated Product Labels

Holiday Product LabelsHoliday Product Labels can Drive Seasonal Sales

When it comes to improving sales of seasonal items, holiday product labels can play a pivotal role in helping customers identify these items on store shelves.

Seasonal items are popular among customers. This is part of the reason why there is such fervor around products such as Starbucks’ pumpkin spice latte or McDonald’s McRib – these products are only available for certain time periods, and as such, people feel compelled to buy them to avoid missing out.

As Changing Minds noted, this comes down to behavioral science. Scarcity signals something about the product in question – when there is less of it available, people feel the need to get the product while they still can. It’s ultimately a balance of supply and demand – the less supply that exists, the greater the demand for said products.

Moreover, the level of scarcity also affects demand. Product manufacturers must be cognizant of this – if everything is scarce, then people won’t feel like they need to buy the product when it’s available. This is why seasonal items can sell so well, as people know they won’t be able to get the item in question for another year once the season is over.

Leverage Holiday Labels to Sell Products to Customers

Companies can capitalize on scarcity by designing holiday labels that make it plainly clear products will only be available for a specific time period.

Take, for instance, a set of fall-themed candles. Although it may be quite obvious by design that these are seasonal candles because they use earthy tones generally associated with autumn, the brand behind the candles could also use specific terminology on the labels themselves. Language such as “available for a limited time” or “seasonal” will ensure shoppers are well aware of the fact that these products aren’t going to be for sale much longer.

As mentioned previously, it’s a matter of supply and demand. By leveraging packaging to let people know supply for the product is low, manufacturers may be able to generate even more interest than they would normally.

Print Product Labels for Seasonal Items

Regardless of what holiday businesses are preparing for, they’ll need to print labels to ensure customers are aware of their seasonal items. By working with a label printing companies such as Lightning Labels, product manufacturers can get labels and stickers for a variety of seasonal items just in time for the holiday.

Digital printing can be a significant boon for companies trying to print labels on a schedule. With digital label printers, firms don’t need to create specific plates and there is also very little setup required. This means product labels can be printed quickly  without any sacrifices to the quality of the product and there will be no concerns regarding colors or clarity.

Digital printing is great for last-minute orders, such as seasonal labels that are only relevant during certain times of the year.