Tag Archives: product labels

Ahead of National Chili Dog Day, Order Custom Labels

Ahead of National Chili Dog Day, Order Custom Labels. Get Your Product Labels Ready for National Chili Dog Day

Every year, July 30 is set aside to celebrate the humble chili dog, a particularly spicy and delicious breed of hot dog. If you’re in the homemade chili business, there’s no time like the present to get your product labels and stickers ready for National Chili Dog Day.

According to the National Hot Dog and Sausage Council, consumers in the United States purchase approximately 9 billion hot dogs at retail stores every year. However, the total number of hot dogs consumed by Americans every year is more than double this figure – a whopping 20 billion – thanks to the food’s staple presence at sporting events, concerts, festivals and other public events, many of which are held during the summer months. In fact, you could say that summer is the season of the hot dog, although July 30 belongs to the chili dog and the chili dog alone.

Why Invest in Chili Dog Packaging?

National Chili Dog Day may be a momentous occasion, but ultimately, it’s just one 24-hour period. With this in mind, is it really worth it to invest in special chili dog packaging in the run-up to the event, particularly when a lot of people don’t even know it’s happening? Simply put, yes. Custom labels created especially for the big day come with several advantages:

  • Boosting awareness among shoppers who would have no idea the holiday was approaching if they hadn’t seen your food labels, but once they know, they quickly make plans to celebrate.
  • Making your brand seem plugged into the latest gastronomic trends and related happenings.
  • Encouraging consumers to associate your homemade chili with National Chili Dog Day, thereby making your product their first choice when they go shopping for buns, hot dogs, chili and other ingredients they need to observe the holiday.

With Food Labels, Quality Matters

The labels affixed to everything from shovels to shampoo give shoppers a sense of the product’s standards, but it could be said that the quality of food labels is especially important. After all, people won’t just be using edible items – they’ll be consuming them. In the rush to capitalize upon the big day, some chili sellers may think they need to sacrifice quality for speed when creating custom stickers and labels for this year’s National Chili Dog Day, but with Lightning Labels, there’s no need to choose.

Following press approval, we can turn your order around in 48 to 72 hours, which will leave you with plenty of time to package your products for the occasion. Our high-quality labels feature vivid colors and crisp lines that will make your wares indistinguishable from those being sold by the big guys. While they may look just as professional as the stickers used by multinational food corporations, they’re available at considerably lower minimums that are much more in line with your budget, which means there’s no excuse not to promote National Chili Dog Day on your packaging.

It’s UV Safety Month – How Can Labels Help?

It's UV Safety Month - How Can Labels Help? Use Safety Labels to Raise Awareness About the Dangers of UV Rays

Most people know that staying out in the sun too long, not wearing sunscreen and engaging in other behaviors that can lead to sunburn should be avoided. However, they may not understand the full gravity of the situation – and that’s where safety labels come in.

For instance, did you know that more than 1.2 million new skin cancer cases are diagnosed in the United States every year? How about the fact that one bad sunburn during childhood can double a person’s risk of developing skin cancer at some point in his or her lifetime? And it may sound strange, but it’s actually possible to get a sunburn even when it’s cloudy. These are just three of the sobering statistics detailed by the Sun Safety Alliance.

To draw attention to the dangers of UV radiation from the sun’s rays, the United States Department of Health and Human Services named July UV Safety Month. As part of UV Safety Month, companies that sell summer necessities like lip balm, sunglasses and sunscreen can incorporate warning labels into their products’ packaging to help ensure consumers enjoy the good weather in a responsible way.

With Labels, Knowledge is the Best Weapon

As the adage goes, knowledge is power. With that in mind, including facts on product labels like the three outlined above is a positive step that enterprises can take toward educating people about the dangers associated with UV overexposure.

However, highlighting the problem is only half of the equation. It’s unrealistic to expect people to never go out in the sun again once they find out about the associated risks, so the labels also need to present tips, tricks and best practices to encourage safe behavior. For instance, both the SSA and the DHHS’ Federal Occupational Health websites recommend using – and frequently reapplying – sunscreen products with an SPF of 15 or higher that offer what’s known as “broad spectrum protection” against both UVA and UVB rays.

Fight Off the Elements with Weather-Resistant Labels

The intense heat and light that come with exposure to the sun can have an adverse effect on labels as well as human beings, so using weather-resistant labels is key. As well as ensuring their product labels are able to hold up in hot, bright conditions, companies should also ascertain that they are using water-resistant labels. Think about it: Relaxing in the sunshine often comes with a side of water, whether this takes the form of ocean spray at the beach, splashes from the pool or droplets from sprinklers and hoses in the backyard.

At the end of the day, it doesn’t matter how helpful and informative a label is if it’s too compromised by the elements for people to read its contents. At Lightning Labels, we have a range of materials and laminates available to make your summer product labels and stickers durable even at the height of summer.

The Importance of Design in Product Label Creation

The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn’t mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers’ attention.

What Makes Unique Labels… Well, Unique?

When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that’s superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way.

There are many aspects of design that businesses can use to set their packaging apart, including:

  • Color
  • Label shape and size
  • Label texture and finish
  • Typeface
  • Size and placement of product name and company logo
  • Information about attractive attributes (“Fat-free!” or “Made in the USA,” for instance)

How Can Custom Printing From Lightning Labels Help?

The first step toward making a particular company’s products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers’ attention, there’s still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text – especially the small font sizes often used for nutritional information and ingredient panels – doesn’t exactly reflect well on a company.

Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn’t be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers’ discerning eyes.

Don’t Wait to Get Custom Labels and Stickers

Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that’s far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!

Sun-Proof Your Summer Products with Heat- and Waterproof Labels

Heat and Waterproof LabelsSun-Proofing Labels Helps Products Hold Up in Summer

After what proved to be a long, dreary winter in many parts of the country, people are welcoming the soaring temperatures and the reappearance of that giant celestial orb in the sky – that is, except for manufacturers who failed to acknowledge that they needed to engage in sun-proofing their product labels for the summer.

When temperatures are high, certain products tend to fly off the shelves, including sunscreen to keep the sun’s damaging rays at bay, lip balm to moisten lips on hot days and lotion to stave off dry, cracked skin and soothe sunburn. Given that many individuals will take these items outside with them – sometimes for hours while swimming, sunbathing and enjoying cookouts and other outdoor events – it’s imperative that the labels affixed to these products can hold up if exposed to water or sunlight. After all, what use is a bottle of sunscreen if you can’t read the SPF number on the packaging, or if the label is too faded for you to make out the instructions about how often to reapply?

Don’t Forget to Heat-Proof Labels

Sometimes, manufacturers fall into the trap of declaring their wares ready for summer after simply ensuring the packaging won’t get bleached by the sun – in fact, they need to heat-proof labels as well. Lightning Labels creates custom stickers for candles, so we know just what to do to make sure the labels on your summer products can take the heat. After all, stickers that crack and peel when exposed to high temperatures won’t exactly give consumers a good impression of your products – especially if you’re selling something that promises to protect them against the sun.

Use Waterproof Labels to Combat Pool and Ocean Splashes

It happens to everyone – dropping something in the bathtub, getting splashed by an unexpected cannonball into a nearby pool or even being caught off guard by a wave at the ocean. Products with waterproof labels aren’t affected by these events, as consumers can simply wipe off any errant droplets and go on with their days. However, individuals who use items with sub-par packaging may not be as lucky. Before they know it, the pristine stickers on their sunscreen bottles or lip balm labels are marred by water spots or, even worse, entirely reduced to a soggy, pulpy mess. Manufacturers can avoid this unpleasant fate by turning to Lightning Labels for vibrant, high-quality labels that do more than just look the part – they can truly stand up to whatever summer throws at them.

Promote Allergy Relief on Product Labels to Temper Seasonal Sniffles

Promote Allergy Relief With Product LabelsBottle Labels Touting Allergy Relief Especially Sought After This Year

There are many great things about the onset of summer, but the rising pollen counts that send people hurrying to the nearest drugstore to scour medicine bottle labels for the promise of allergy relief isn’t one of them.

According to the American College of Allergy, Asthma and Immunology, the prevalence of seasonal allergies to pollen from grasses, trees and weeds is increasing among the American population. What’s more, according to Dr. David Samadi, a medical correspondent for Fox News’ Medical A-Team, the harsh, long winter that afflicted many areas of the country this year is an unwanted gift that keeps on giving for allergy sufferers.

“The extremely cold temperatures we experienced this winter caused a delay in tree pollination, which is now occurring at the same time as grass and flower pollinations,” Samadi explained in an article he penned for the New York Daily News.

In other words, rather than being hit by allergies to tree pollen followed later in the season by reactions to grass and flower pollen, people are having allergic responses to all three triggers at once.

Product Labels Must Inform Allergy Sufferers

It’s critical that the product labels on allergy medication provide clarity for consumers. Some over-the-counter medicines cause drowsiness, which is ideal for people whose stuffy noses and itchy eyes are keeping them up at night but not so great for individuals trying to get through the work day in spite of their symptoms. As Best Health noted, other options contain decongestants that should be avoided by those who have high blood pressure or glaucoma. To put it simply, shopping for medications that promise to alleviate allergy symptoms could introduce other problems if customers don’t select the right product for their needs.

That’s where labels come in. If a medicine causes drowsiness, contains ingredients that could be dangerous to some people or has any other attributes that shoppers should know about, manufacturers need to ensure that this information is included on the product’s packaging.

Striking A Balance Between Product Labels’ Design and Information

Product labels need to provide information to shoppers – and that is especially the case for those stickers and labels affixed to allergy medicine. Manufacturers may be concerned that after they include lengthy ingredient lists and specific instructions for use, their labels won’t have room for anything else. Lightning Labels can help companies in this predicament strike a balance between aesthetic appeal and functional requirements. Our high-resolution, professional-quality printing allows you to shrink text without compromising legibility, leaving plenty of room for your logo and the promise of allergy relief. Our vibrant, eye-catching labels will attract shoppers’ attention to your product, and the small yet easily readable text will ensure consumers find the information they need once they reach out and take that bottle of allergy medicine off the shelf.

Get Your Marketing on a Roll with Custom Roll Stickers

Custom Roll Stickers Promote Your BusinessRoll on the Era of Roll Stickers for Your Business

There was probably a period in your company’s history when sheet labels met your needs and you didn’t think roll stickers were necessary. At that time, you didn’t mind peeling off stickers one by one because you used them in such small quantities. That being said, there comes a certain point in a business’ life cycle when it makes sense to leave sheet labels behind and switch to roll labels instead. Human beings are naturally averse to change and tend to stick to what they know, but the efficiency and cost-effectiveness of roll labels speak for themselves.

Why Use Roll Stickers?

Roll stickers have multiple advantages over their sheet equivalents. Here’s a list of just a few:

  • Better value: Buying labels in sheets tends to be more expensive than ordering roll labels, even when a company offers low sheet label minimums. Why not buy roll stickers in bulk and redirect the money you save toward improving another area of your business?
  • Quicker application: Sitting down one afternoon, peeling labels off sheets one by one and painstakingly affixing them to the bottles, boxes, tubes or whatever other form of container holds your wares can be extremely therapeutic once you get into a rhythm – but it can also end up being a huge waste of time. Whatever industry you’re in, chances are good that you and your employees have better things to do than manually stick labels onto each and every one of your products. Roll stickers can be fed into label applicators to speed up the process and free up time on your end.
  • Easier storage: This benefit is the simplest of them all. Think about it: How often have you misplaced a sheet of labels, never to be seen again? It’s much harder to lose an entire roll!

Order Custom Roll Labels from Lightning Labels

Whether you’re looking for custom roll labels to affix to food containers, bath and body products, nutraceuticals, candles, beer and wine bottles or something else, Lightning Labels can deliver. Our professional-quality labels look just as good as – if not better than – those used by large national brands, so you’ll be able to pique consumers’ interest without breaking the bank.

Contemplating A Life Without Labels

History of Product LabelsAn America Without Product Labels

Can you imagine what the browsing and purchasing process would be like in the United States if product weren’t labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s.

As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn’t until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest. They began to develop label books that offered examples of different printing, engraving and color options. If you’ve ordered stickers and labels from Lightning Labels, you’ll know that we still use an approach like this today – although, of course, the printing options we provide are much more sophisticated thanks to the numerous technological innovations that have taken place over the past century and a half.

The way labels adhere to products has also undergone an evolution over the years. Initially, according to Impressions, gum was used to stick them to pill bottles and vials. In the 1930s, R. Stanton Avery, a Los Angeles entrepreneur, invented self-adhesive labels that proved to be a game-changer for the business. The next red-letter decade for the label industry was the 1980s, when barcodes began to take off, revolutionizing the everyday shopping experience.

Nowadays, virtually every product has a label of some kind. In the preceding paragraphs, we answered the question of how we got here from the world without labels that existed two centuries ago. The next question is why – why did labels not only grow in popularity over the course of the past 200 years, but become practically ubiquitous? The answer lies in their multiple uses and purposes.

Delivering Information

In the 1800s, pharmacists applied labels to containers with the intention of making it easier to distinguish between different drugs, and to ensure patients knew what to do with their prescriptions (shake liquid medicine, ingest pills with food, take their medication twice a day, etc.). The pharmacists of today – along with members of many other industries – still use labels for this purpose. Some of the information included on today’s labels includes the name of the brand and the company behind it, ingredients and nutritional information, warnings (regarding side effects and toxicity, for instance) and details that might make the product more enticing to customers (“fat-free,” “all-natural,” “vegan-friendly”).

Meeting Diverse Needs

Since the printers of the mid-1800s first began promoting different options, label design has taken off in a big way. Just look at Lightning Labels’ offerings as an example. We can manufacture vertical labels for wine bottles, horizontal labels for tubs of nutraceuticals, heat-proof labels for candles, waterproof labels for bath products and more. We even have a special material that has been formulated to meet the unique requirements of labels affixed to tubes of lip balm.

Attracting Attention

When consumers are standing in front of an entire shelf filled with the same product, how are they expected to choose one brand over another? Labels are the answer. If they’re fond of a particular brand, they can easily identify it by its label. If they’re looking for something organic, free range or low-fat, they’ll be drawn to the labels that tell them which products have these attributes. If they’re ambivalent about which brand to choose, a bright, eye-catching, well-designed label may well pique their interest and seal the deal.

Whatever your motivation for procuring labels, Lightning Labels’ state-of-the-art printing technology can provide you with affordable, full-color custom labels and stickers of all shapes and sizes.

How Can Labels Convey Brand Message?

If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

When it comes down to it, there are two main reasons behind adding product labels to items – to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels’ only use. In a sense, they act as mini billboards for a brand, whether they’re wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap.

Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company. If leveraged effectively, packaging can become an extension of a brand in its own right. If a company fails to acknowledge and misses the chance to reinforce its brand message, however, a powerful marketing opportunity is lost.

The Dual Purposes of Custom Labels

At their core, custom labels serve two purposes, depending on the familiarity and stature of the brand.

  • A relatively unknown enterprise that’s new, small or simply not well-known can use custom labels to make its products stand out from everything else on store shelves. Even businesses on a budget can benefit from Lightning Labels’ good-quality, high-definition, vibrant labels.
  • For a more established brand, custom labels facilitate instant recognition for customers who either already know what they’re looking for or are familiar with the company’s good reputation and decide to give its products a try.

The Power of Branded Labels

If designed effectively, branded labels should answer the following two questions:

  • What attributes distinguish the company from its competitors, i.e. why should consumers choose this particular enterprise over any of the others that are out there?
  • How are the business’ products different from – and better than – those offered by its rivals, i.e. what is their unique value and what makes them stand out from the crowd?

For instance, consider the example of an enterprise that has been around for more than a century. It makes sense for a company like this to focus its brand message around the general idea that it’s been doing what it does for years and knows its industry better than any other organization out there. In this scenario, there’s the implication that the business has gone through a process of trial and error, perfected its approach over time and, as a result, produces goods of a higher caliber than its younger and less seasoned competitors. The notion seems straightforward enough, but how can the company translate this to its labeling? Faux-parchment labels are a great way to emphasize age – and all without requiring the consumer to read a single word. That being said, of course, prominently displaying the year in which the enterprise was founded doesn’t hurt either.

Refresh Your Product Labels with Vibrant Spring Colors

Vibrant Spring Product Labels.Spring into Spring with Bright Labels

After a long, cold winter, the first signs of spring come as a blessed reminder that the dreariness of the previous season won’t last forever – and you can harness this sense of joy by revamping your product packaging with bright labels that rival the vibrancy of the newly budding flowers. But what if your part of the world is still experiencing the depths of winter? In this case, bright labels will act as a positive reminder of what’s to come once the snow melts.

Especially when it comes to this time of year, it’s safe to assume that the brighter the label, the more attracted consumers will be to it. After all, colors that pop should prove to be a welcome respite from the grays and whites that dominated the outdoor landscape during the winter season.

Make the Most of Colored Labels

When you’re infusing a splash of vibrancy into your colored labels, quality is imperative. Make sure the colors don’t look washed out, clash with each other or inadvertently obscure important elements such as your company’s logo or nutritional information. If you fail to take these aspects into consideration, your goal of attracting consumers to your product like hummingbirds to a flower will likely fall flat.

That being said, if you order high-quality stickers and labels from Lightning Labels, you won’t have to worry. Our high-resolution digital label printing ensures the finished product is as bright in person as it looked on the digital proof. Additionally, if you’re concerned about fitting in large amounts of text, rest assured that our small type is still easily readable.

Enjoy a Quick Turnaround on Your Product Labels

Today is the first day of spring, so time is of the essence when it comes to getting your seasonal product labels ordered and mailed out to your business. Luckily, Lightning Labels is well-named: Following press approval, we offer a two- to three-day turnaround period for the vast majority of orders. If you’re putting an emphasis on crispness and vibrancy at this time of year, you’ll be glad to know that there are no added fees for unlimited color, as well as no setup fees or plate fees. Spring into spring with Lightning Labels and make sure your product packaging is popping.

How Custom Food Product Labels Can Compete with National Brands

Custom Food Product LabelsHow Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.