Tag Archives: product labels

Fire Up your Brand with Customized Hot Sauce Labels

Customized Hot Sauce LabelsCustom Labels Help Light Sales Charts Ablaze

People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined.

The big game-changer has been millennials’ affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity – Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.

Capturing Customer Interest with Spicy Product Labels

Whether a company has been producing hot sauces for decades or it’s a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements.

Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this – when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery.

On the one hand, it is always important that consumers can easily identify products on shelves – that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers’ attention.

For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.

Hot Sauce Labels Should Feature Warning as Well

While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.

Highlighting Quality Ingredients on Bath and Body Product Labels

Custom Bath and Body Product LabelsCustom Beauty Product Labels are the Perfect Place for Flaunting Quality Ingredients

Many people are looking carefully at their custom beauty product labels before buying bath and body goods. They realize some of these items may contain hazardous chemicals and ingredients, such benzoyl peroxide and phthalates, and many popular web blogs and other sources have advised against using goods with these ingredients.

At the same time, many bath and body products use high-quality ingredients that consumers are looking for. Our bodies absorb up to 60 percent of what we put on our skin, according to Mind Body Green, so while many customers are wary of hazardous additives, they are also looking for goods that make use of healthy ingredients as well. The news source reported in a different article that components such as Vitamin A and antioxidants are pivotal to maintaining healthy skin, and are crucial to getting our bodies (and skin) the nutrients we need.

So in that regard, this all starts with the product label. People are increasingly aware of what to avoid and what to look for in bath and body care goods, and the packaging is the best means of communicating with prospective customers. Brands should boast about their high-quality ingredients on product labels if they are using them, as this may give companies a big edge when trying to appeal to customers.

In a world of ingredients-savvy customers who know exactly what to look for in their products, the bath and body care companies that embrace transparency and make ingredient lists clear and understandable are best positioned to win.

Staying Within the Letter of the Law for Custom Labels for Bath and Beauty Products

That being said, designing labels for bath and beauty products is not as straightforward as it may seem initially – brands cannot just list ingredients and be done with them.

The United States Food and Drug Administration has specific labeling regulations that govern everything from the prominence and conspicuousness of information on labels to the legal definition of terms. Ingredients are a major part of its cosmetics labeling guide, with 14 different sections pertaining to just that single area. The key thing to remember is that the declaration of ingredients must be in descending order of prominence, but this does not include flavor, fragrance and trade-secret ingredients.

Failure to comply with label laws could lead to product recalls and other disciplinary action, so it is critical that all body, bath and cosmetics manufacturers keep regulations and requirements in mind.

Lip Balm Labels Done Professionally

While most major companies understand the packaging requirements of their goods, hobbyists and startups may not be as familiar with what needs to be included on lip balm labels. Many people enjoy making their own lip balm or cosmetics, and if they decide to sell them, improper labeling can leave them in a lot of trouble. By working with a professional label printing company, they can at least ensure that ingredient lists and other important information are readily available and legible on product labels.

Choosing the Right Colors to Achieve Brand Success

Colors Brand SuccessCustom Product Labels Need to Make Effective Use of Colors

When companies are thinking about redesigning their custom product labels, the first thing they need to look at is their use of colors. Although many brands may not realize this, color is actually a tremendous tool when it comes to conveying meaning and messages in a nonverbal way. Each and every color can convey something different, particularly when used in different combinations or by a specific brand.

Empower Yourself With Color Psychology, a website that focuses on the different meanings of colors, noted how even a single color can allude to multiple messages. As the source noted, someone wearing red could want to give off the message that he or she is ready to take action or perhaps feels passionate about what he or she is doing on that given day. Perhaps the individual is even feeling angry or fiery for one reason or another.

Think of a label as clothes for a product. Packaging similarly conveys various messages based on the item or brand in question. By choosing the right colors and matching them to the appropriate brand or product, companies will be better positioned to engage prospects.

How Colors Affect the Perception of Brand Labels

So, how does the use of particular colors modify the messages being nonverbally conveyed by brand labels? Here is a quick run down of some of the most popular colors, as noted by Changing Minds:

  • Red: Red tends to embody energy and passion. This is a great color for brands that want to be perceived as being bold and strong – perfect for dietary supplements, pipe cleaner manufacturers, hot sauce and other similar commodities.
  • Pink: The color pink is generally associated with femininity and love. Products designed for women, such as female razors or beauty products, tend to use labels accented by the color pink.
  • Orange: Orange tends to convey a sense of affordability and low cost. Because of this, orange labels are perfect for budget-priced products, such as a store-brand of a name-brand product.
  • Purple: The color of royalty and elegance, purple is best used for high-end products that want to convey a sense of luxury and sophistication – you might see top-shelf spirits use the color purple to accent their labels.
  • Green: Durability, reliability and environmental friendliness. Product manufacturers producing all-natural goods that are safe for the environment often use the color green with their labels.
  • Blue: Honor, trust and loyalty. Brands that want to embody trustworthiness and security will use the color blue in their logos or on their product labels. For instance, banks and home security products may feature this color.

Print Online Product Labels to Get the Best Colors

Regardless of which colors are used, it is critical that brands contract a professional printing company to produce their product labels. This will help them avoid the issue of their labels coming out with the wrong colors. One of the worst things that could happen is designing a product label, only to have the hues be slightly off on the finished version.

Professional Labels Improve the Quality of Health and Beauty Products

Health and Beauty Product LabelsBeauty Product Labels Add a Layer of Class

Health and personal care products are all about image, so it only makes sense to craft sleek and sexy health and beauty product labels that further amplify the perceived value of such items. This is true of any health and beauty goods, whether they be soap, shampoo, lipstick or anything in between.

Health and beauty product manufacturers rely extensively on brand appeal to engage prospects. Depending on the target audience, brands could position their beauty products as being high-value for low cost, luxury products designed for specific customers or general personal care items. Regardless of who companies are trying to reach, establishing a brand that speaks directly to customers is paramount.

Establishing a brand takes place in multiple phases. It might start with seeing an advertisement on television, getting a free sample in a magazine or in any number of places. However, it all solidifies when customers get to the store and start browsing the health and beauty aisle. This is where the product label comes in – it helps to reaffirm people’s pre-conceived notions of the brand. Everything from the color used on the label to the claims made on the packaging can influence customer purchase decisions. A well-designed product label that communicates a company’s brand value to customers can be just what organizations need to tip the scales in their favor.

Health Product Labels are About More than Good Looks

There is no denying that the aesthetic appeal of health product labels is crucial to piquing the interest of prospective customers. However, it is also critical that these labels contain all the necessary information required by regulatory bodies. This may include ingredient lists, usage instructions, manufacturer contact information and other crucial tidbits.

Although all this content is often required by law, beauty product companies should want to include it simply because it allows customers to make better purchasing decisions. No brand wants customers to buy one of their offerings and have an allergic reaction because they were unaware of the ingredients contained in the bottle. Not only will angry customers be less likely to buy a product from another line of offerings, they may even give the company bad reviews.

Custom Labels are Effective Advertising Pieces for Any Product

Whether beauty product manufacturers are small-time organizations selling goods locally from their own homes or major corporations, custom labels are critical when it comes to personal care goods. They not only help convey brand values but also enable firms to communicate important information about the contents of products. If brands want to make the best first impression, they need to take a long, hard look at their custom labels and ask if they are doing an adequate job. If they are not, it may be time to get in touch with a printing company to get custom labels that will fit the bill.

Jump Start Your Holiday Planning with Updated Product Labels

Holiday Product LabelsHoliday Product Labels can Drive Seasonal Sales

When it comes to improving sales of seasonal items, holiday product labels can play a pivotal role in helping customers identify these items on store shelves.

Seasonal items are popular among customers. This is part of the reason why there is such fervor around products such as Starbucks’ pumpkin spice latte or McDonald’s McRib – these products are only available for certain time periods, and as such, people feel compelled to buy them to avoid missing out.

As Changing Minds noted, this comes down to behavioral science. Scarcity signals something about the product in question – when there is less of it available, people feel the need to get the product while they still can. It’s ultimately a balance of supply and demand – the less supply that exists, the greater the demand for said products.

Moreover, the level of scarcity also affects demand. Product manufacturers must be cognizant of this – if everything is scarce, then people won’t feel like they need to buy the product when it’s available. This is why seasonal items can sell so well, as people know they won’t be able to get the item in question for another year once the season is over.

Leverage Holiday Labels to Sell Products to Customers

Companies can capitalize on scarcity by designing holiday labels that make it plainly clear products will only be available for a specific time period.

Take, for instance, a set of fall-themed candles. Although it may be quite obvious by design that these are seasonal candles because they use earthy tones generally associated with autumn, the brand behind the candles could also use specific terminology on the labels themselves. Language such as “available for a limited time” or “seasonal” will ensure shoppers are well aware of the fact that these products aren’t going to be for sale much longer.

As mentioned previously, it’s a matter of supply and demand. By leveraging packaging to let people know supply for the product is low, manufacturers may be able to generate even more interest than they would normally.

Print Product Labels for Seasonal Items

Regardless of what holiday businesses are preparing for, they’ll need to print labels to ensure customers are aware of their seasonal items. By working with a label printing companies such as Lightning Labels, product manufacturers can get labels and stickers for a variety of seasonal items just in time for the holiday.

Digital printing can be a significant boon for companies trying to print labels on a schedule. With digital label printers, firms don’t need to create specific plates and there is also very little setup required. This means product labels can be printed quickly  without any sacrifices to the quality of the product and there will be no concerns regarding colors or clarity.

Digital printing is great for last-minute orders, such as seasonal labels that are only relevant during certain times of the year.

Prepare your Candle Labels for the Upcoming Holiday Rush

Holiday Candle LabelsCandle Labels Set the Mood During the Holidays

Candles are an important part of the holidays, and by crafting appealing candle labels, makers can generate more sales during this time-frame. Whether the candles are for religious celebrations or simply to set the mood around the house, candles are often important centerpieces during the holidays.

“A molded candle can light up a room even after the flame is out,” suggested Martha Stewart. “They’re ideal as a centerpiece for the holiday table or as a gift for a dear friend.”

Custom Candle Labels Turn a Hobby Into a Gift

If people are looking for a low-cost gift this holiday season, candles with custom candle labels are perfect. They can be made in a few quick and easy steps at home with tools and supplies that can be readily purchased at nearby cooking and art stores. They are the perfect homemade present to show relatives, coworkers and friends they are appreciated during the holiday season.

While just the candle is often good enough, people looking to go all the way and make their candles appear professional can choose to purchase labels from a custom label printing company such as Lightning Labels. These labels make the gift special to the recipient and could even contain personalized messages for the recipient. The right label can elevate a candle from being a simple homemade gift to a truly memorable present.

Holiday Labels are a Must for Candles

Whether you are a hobbyist making candles for gifts or the manufacturer of candles selling them for business purposes, holiday labels need to be carefully considered. Labels should be attractive to catch the eye of customers but also must be able to withstand the heat of the flame as well.

If manufacturers are creating holiday candles, the label needs to make that clear. Whether the labels contain religious imagery, depictions of snow-covered landscapes or simple red and green patterns, the right labels go a long way in helping candles stand out on crowded shelves. This is particularly the case during the holidays, as there may be more competition.

The other part of the equation is crafting a label that can withstand the heat of the flame. Candles will get quite hot, and if labels are designed with this in mind, they could warp, fall off or even be a potential fire hazard. Professional candle labels are flame resistant, which means they’ll not only look great at a retail store, but also be safe for use at any location, whether they are lining walkways outside of a home or sitting on the kitchen table.

The holidays are a huge boon for candle makers – in fact, Drug Store News even reported that 35 percent of annual candle sales happen during the fourth quarter, with Thanksgiving and the end of the year holidays being a big driver. With that in mind, it’s crucial companies selling candles come out with new labels celebrating the holidays to maximize sales.

Custom Labels Help Promote Ice Cream ‘Flavor of the Month’

Custom Ice Cream LabelsProduct Labels Give ‘Flavors of the Month’ Their Own Unique Spin

Product labels can help customers differentiate between unique products. A unique label can help catch the customer’s attention and allow the product in question to stand out among its counterparts.

For ice cream producers, unique product labels can help them advertise fun and unique flavors. Several famous ice cream brands periodically create new flavors in light of different holidays or to observe current events. For example, Baskin-Robbins recently rolled out a special Oreo and Cake Batter flavor for National Ice Cream month.

A specially designed product label can help the company promote the brand in grocery store freezers. If people see they can only get one flavor for a specific time, they may be more willing to try it now since they know they only have a limited time to get it. Labels promoting limited-time offers may also prompt more repeat purchases over a specific time frame.

Print Ice Cream Labels Quickly and For Any Occasion

Of course, if ice cream producers are going to release special flavors in monthly promotional events, it is important they leverage ice cream labels quickly and efficiently. After all, there is not much point in promoting “flavors of the month” if producers fail to get their labels in time for promotions.

By utilizing a custom label printing company such as Lightning Labels, ice cream producers and sellers can get their labels printed quickly. This ensures they always have their labels in time, regardless of whether they are selling a monthly flavor or creating a flavor for specific holidays and events, such as Independence Day.

Cold Proof Labels Preserve Designs

The frigid depths of freezers may not be friendly to many product labels, but cold proof labels can help prevent much of the damage these adverse conditions could cause. This is paramount for ice cream sold in stores – customers want to know what flavors they are buying, but if they can’t read the label, they may not make the purchase. These labels may also improve productivity at ice cream shops – people won’t be left searching in the backroom for the right flavor because they can’t discern one from the other.

“Flavor of the month” promotions are an effective way to boost sales and offer customers a special treat, the right labels will help ice cream producers present these special flavors in an entertaining way.

Unique Product Labels Help Consumers Remember Your Brand

Unique Product LabelsA Unique Product Label Can Spur Brand Recall

People may be subjected to hundreds of marketing messages on a daily basis, but that’s nothing a well-designed product label can’t take care of.

That may seem like a tall task at first glance. Whether people are watching television, browsing the Web or even walking down the street, they are taking in marketing messages constantly through billboards, commercials. Web advertisements or anything in between. This makes it harder than ever for brands to make a meaningful impression on customers.

However, product labels are different than all those other types of promotional messages simply because they are tangible. People can pick up an item and inspect it, they can also touch and feel labels. This added tangible factor gives product labels a unique means of reaching customers that helps bolster brand recall.

A Brand Label Capitalizes on the Visual Nature of People

It shouldn’t come as any surprise that a brand label can be such an effective means of helping customers remember your brand. Various studies over the years have discovered that the majority of people are visual learners by nature, meaning they are more likely to remember things they see over messages they hear.

For example, one study conducted by the United States Coast Guard Academy found that as much as 65 percent of the population are visual learners, which means they are more likely to recall brands they have seen before. Separate research from psychologist Jerome Bruner also found that 80 percent of people remember things they see or do, which supports the Coast Guard Academy study.

For product manufacturers, the first order of business should be producing a unique label that will help people recall the brand. This starts by choosing memorable colors and images. A study conducted by Nielsen Norman Group found interesting photos and pictures can go a long way in piquing the interest of customers. Whereas generic photographs and images are quickly ignored by prospects, truly unique and interesting pictures can really capture the attention of customers.

As for what constitutes an “interesting” picture, that can depend on the brand and item being promoted by the company. It could be an abstract icon or graphic, a picture with different filters to make it appear more interesting or a logo. The key here is picking imagery that will stand out in the crowd, as that will help maximize brand recall.

Transitioning Images to a Printed Label

No matter what companies do to design their imagery, it’s important these graphics transition well to a printed label. Sometimes an image or picture will look good on the computer, but when it’s printed and applied to a physical object, it doesn’t look quite as good.

Labels aren’t computer screens, they have their own unique properties. Even at that, there is a wide variety of label materials that can all affect the appearance of images. Considering how important visual media is to brand recall, companies must remember to take the actual label into consideration as well.

How to Create Labels for Heart Healthy Natural Products

Create Labels for Heart Health this February

February is the perfect time to create labels for heart health from Lightning Labels

February is the perfect time to February is the perfect time to create labels for heart health.

February is American Heart Month, so it’s an ideal time to create labels for heart health. For many products, wellness is a great selling point. From healthy food products to nutritional supplements, there are many items that can be revamped to demonstrate health benefits. Make custom nutraceutical labels and stickers that demonstrate how the product can support a heart healthy lifestyle. According to the American Heart Association, certain choices support cardiovascular health more than others. Being fit and active keeps the body and heart in good shape. With the addition of a nutritional diet, individuals are potentially on the road to a longer life. By combining activity with balanced nutrition, consumers can reduce the risk of heart disease.

Heart Healthy Natural Product Labels Raise Awareness About Cardiovascular Disease

Using heart healthy natural product labels can grow nutraceutical sales. The American Heart Association says that adding certain supplements to a nutrient-rich diet can be beneficial. Labeling supplements that could support heart health can help brands increase awareness. February is a good time to make some changes to labeling strategies to show your brand’s support for health awareness. Using red in labels can help grab the attention of consumers who are keeping cardiovascular health in mind as they shop. Your brand can also design its own heart healthy logo to bring attention to the best choices. Green is also a good choice to call attention to naturally derived products, since it’s an earth tone.

Be Helpful When Labeling Heart Healthy Products

Sharing useful information is a good rule of thumb for labeling heart healthy products. Make nutraceutical labels that guide consumers toward the right choices. Include some helpful hints on labels that can assist individuals in their initiatives to achieve better health. While food products are a good place to put recipes and meal preparation ideas, nutraceutical labels are a better place for lifestyle tips. In addition to using these products to better manage cholesterol and other issues related to heart health, it’s a good idea to give some ideas for how to be more active. For those just starting out, walking is a good bet. Encouraging consumers to take the stairs instead of the elevator or escalator could cause a significant impact in their daily routines. When you provide customers with advice they can really use, the result could be an increase in brand awareness and consumer trust.

Label Design Ideas for New Year’s Resolutions

Use Label Design Ideas for New Year’s Resolutions to Increase Sales

running with design ideas for New Year’s resolutions

Help motivate consumers when coming up label design ideas for New Year’s resolutions.

Take advantage of the spirit of self-renewal when thinking up label design ideas for New Year’s resolutions. Because consumers are changing their habits, certain markets open up at the beginning of the year. This is a good time to create new custom product labels that help those with new resolutions take steps to reach their goals. With a savvy design scheme, you can use labels to attract new customers and strengthen your relationship with existing fans. Losing weight is one of the top resolutions that individuals make every year. This means athletic gear, healthy foods, beverages and nutraceutical supplements could be in high demand over the next few months, especially if they’re packaged with the right labels.

1. Be Informative When Labeling for New Year’s Resolutions

When labeling for New Year’s resolutions, provide helpful tips for those hoping to live healthier lifestyles. On food labels, include recipes for wholesome dishes. Food product labels can also be used to communicate ideas for exercises or stretches. Demonstrate that your brand is a helpful informational resource for those hoping to become more active in the New Year.

Other types of companies can join in too. Since supplements and sports beverages tend to support healthy lifestyle changes, utilize label space to provide advice on how to eat more nutritious meals or how to target nutrients that optimize energy.

2. Use Motivational Colors in Product Labeling for New Year’s

Alert customers that you’re on their side by visually changing product labeling for New Year’s. Making small changes in wording and color can go a long way in attracting the attention of a new customer group. Certain colors are more likely to motivate people to get moving. For instance, studies have shown that the color green has beneficial effects on the psychology of people exercising. Being shown pleasant images of outdoor green spaces during a workout has shown positive effects on mood.

3. Provide Encouragement on Labels

If you sell a product that can help people reach their goals, create a promotion. For example, if you create a healthy cereal, give consumers a discount after they have purchased a certain number of boxes. Offer a free giveaway that will help customers reach their goals, like a pedometer. Brands can also include blank charts on health product labels that will help customers monitor their own progress by keeping track of meals and exercise routines. Another simple way to help is to provide motivational language that lets consumers know that your brand supports their activities. Saying “you can do it” provides positive reinforcement that will make customers want to continue purchasing your products.