Spring Is Knocking, Are You Ready to Answer with Ideas for Packaging?

Revamp ideas for packaging for the arrival of spring.

Lightning Labels, a custom label and sticker printing leader, is excited to announce that spring is almost here, bringing with it a slew of great marketing ideas for packaging.

While recent weather reports of storms around the country may make people feel like winter is here to stay, spring weather is just around the corner… Read the rest of Get A Head Start On Spring Marketing With Ideas For Packaging

Make Sure Your Brand’s Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends

Reach consumers with Super Bowl stickers and labels.

Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football’s big event by incorporating America’s favorite sport into marketing efforts.

While football may not be everyone’s cup of tea… Read the rest of Kick Off Super Bowl Season with Game Day-Ready Stickers and Labels

Winemakers and Brewers Bring Label Cheer

Winemakers and brewers are adding creative flair to their custom labels this season.  The Republican National Convention wrapped up in Tampa, Florida earlier this week and the Democratic National Convention ended last night in Charlotte, North Carolina.  In a salute to Election 2012, Reuters reported in August that the White House has created a unique label for a home-brewed beer, called White House Honey Ale.  The honey comes from first lady Michelle Obama’s garden beehive and the cost of production comes from the Obama’s own pocket.  These red and white… Read the rest of Custom Labels Heat Up With Humor and Timely Ties

What Obama’s First Term in Office Can Teach You About Selling Your Products

The New York Times recently illustrated a series of guest editorials on what President Barack Obama would need to do to win a second term in the Oval Office with black-and-white images of cleaning product packages (pictured above). The illustration, by Abbott Miller and Kristen Spilman, satirizes the dire challenges Obama is facing as his public approval ratings hover around 40 percent.

Coupled with the sentiments of the political experts that… Read the rest of Packaging President Obama

‘Clever Little Bag’ Lives Up to Its Name

Industrial design firm Fuse Project has successfully partnered with sportswear and shoe designer PUMA to create an environmentally-friendly packaging alternative to the traditional shoe box. The resulting packaging system, “Clever Little Bag,” lives up to its name, and consists of a non-woven recyclable polyester bag supported by a cardboard structure die cut from a single… Read the rest of PUMA, Fuse Project Create Sustainable Shoe Packaging System | 2 Comments

I am a big fan of the hit TV series Mad Men. What intrigues me most about the show is the window it provides into the advertising world of Madison Avenue in the 1960′s. Then it was relatively easy to reach the masses with an advertising message. A print campaign (in newspapers and magazines) combined with some TV ads would ensure your product could be introduced to most Americans.

Every day, we are getting further removed from that world. Last… Read the rest of Product Labels are More Important than TV | 2 Comments