Tag Archives: packaging

Planning Custom Packaging Ideas for the Holiday Rush: Seasonal Savvy

It’s Not Too Early to Think About Custom Packaging Ideas for the Holidays

custom packaging ideas for the holidays from Lightning Labels

It’s not too early to start thinking about custom packaging ideas for the holiday season.

Lightning Labels, custom label and sticker printing leader, is encouraging brands to start thinking about custom packaging ideas for the coming holiday season. With temperatures still at summertime highs, it’s hard to imagine the winter holidays coming any time soon. However, much like the back-to-school shopping season was seemingly upon brands just days after classes let out for summer, end-of-year holiday marketing is just around the corner. Manufacturers can prepare by coming up with unique packaging designs early.

“Holiday marketing starts earlier every year,” said Julie Mcculley, Lightning Labels Production Manager. “As with any promotional effort, planning early is key. That’s why considering ideas for product packaging for Christmas, New Years and other holidays now is extremely important.”

Ideas for Packaging to Celebrate the Holiday Season

As marketers begin brainstorming how they’ll promote their products this fall and winter, here are two ideas for packaging to consider:

Design gift-ready packaging: No matter how early consumers start shopping for the holidays, the season remains a busy one. Between traveling, welcoming guests and planning family gatherings, wrapping presents can be a time-consuming nuisance. Gift-ready products allow them to avoid this bothersome task and can give brands a competitive advantage during the holiday shopping season.

Test out special-edition packaging: Consumer buying can be triggered by urgency, and special edition packaging may help boost sales, especially during the holidays. Consider venturing away from the typical red-and-green holiday mold and try something different. For example, Thanksgiving and the second night of Hanukkah fall on the same day this year, which opens the door to a slew of packaging ideas.

Lightning Labels Brings Product Packaging Ideas to Life

While it may seem like brands have quite a bit of time to hash out their product packaging ideas for the holidays, the competition makes it important to start early. Lightning Labels offers a variety of materials for custom labels and stickers that lend themselves to holiday-oriented and special edition runs. Incorporating attractive and informative stickers and labels on products can create gifts with all the packaging they need.

For those ready to bring their product packaging ideas to life, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

Freshen Up Custom Labels and Stickers for Fertilizer Packaging: The Power of Listing Organic Materials

Attract Consumers To Fertilizer Products with Printed Labels and Stickers

custom product labels for fertilizer marketing

Custom product labels are a great way to boost fertilizer marketing.

Lightning Labels, custom label and sticker printing leader, is encouraging fertilizer manufacturers to give their marketing tactics a reboot this summer with printed labels and stickers. The warmest season is a popular one for expert gardeners and novice home-growers alike, and fertilizer producers can take advantage of the trend by jumpstarting their branding campaigns with hot new product packaging.

Because summer is the prime season for so many delicious fruits and vegetables, people across the gardening-experience spectrum are pushing up their sleeves and getting down and dirty in their yards. Meanwhile, farmers – who are working hard to meet the season’s increased demand for produce – are likely bulking up production, as are professional gardeners and landscapers, who may see a spike in business during the warm months. Many different groups are therefore in need of fertilizer, and with the right printed labels and stickers, manufacturers can guarantee their products are commanding attention.

“Summer is a great time for gardening and planting, both for business and pleasure,” said Julie Mcculley, Lightning Labels Production Manager. “With fertilizer playing a critical role in home gardens and farms, manufacturers have the opportunity to increase sales and boost brand awareness this season. When they’re looking to improve their marketing tactics, fertilizer producers should consider how their labels affect their products’ performance in stores and online. Lightning Labels can help manufacturers create attractive, durable printed labels and stickers that deliver the results businesses need.”

Product Labels Are More Important Than Ever Before

While more people may be looking for fertilizer this season, they certainly aren’t settling for any old product they see on store shelves or on the Internet. Consumers have become extremely ingredient-conscious in recent years, and many only purchase items they’re sure are entirely or partially made of natural or organic components – and this extends beyond the purchases of food products. As such, when consumers and businesses shop for fertilizer, they’re likely inspecting product labels and looking for those key ingredients.

Even though goods made with artificial additives and preservatives promise a longer shelf life and are common in many U.S. households, research suggesting some of these components may be harmful or unhealthy has dissuaded many shoppers from buying such items. An increased focus on the benefits of organic fertilizer – better nutrient release and enhanced soil, for example – has turned many into avid fans. That’s why Lightning Labels’ printing experts recommend featuring a product’s organic ingredients on its custom labels.

Custom Labels and Stickers Help Flaunt Product Ingredients

With the right sticker and labeling solutions, manufacturers will find it is easy to design packaging for their fertilizer products that is both attractive and informative. Lightning Labels’ custom labels and stickers can meet the needs of distributors of all sizes. Manufacturers looking for versatile, high-quality and affordable packaging for their products can rely on digital printing technology to create full-color labels and stickers for any product size and shape. In addition, Lightning Labels can incorporate text and images into custom packaging. Fertilizer makers can choose to list out their products’ organic ingredients in a variety of ways, and even include images to get their point across.

Another major benefit of partnering with Lightning Labels is incredibly fast turnaround. Orders can be shipped within 48 hours of a design receiving its final press approval. Manufacturers can rest easy knowing their newly adorned products will be available for purchase within days of creating a label template that attracts ingredient-focused consumers.

Lightning Labels is offering 10% off ordering labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for more information. See rules for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.

Get A Head Start On Spring Marketing With Ideas For Packaging

Spring Is Knocking, Are You Ready to Answer with Ideas for Packaging?

ideas for packaging

Revamp ideas for packaging for the arrival of spring.

Lightning Labels, a custom label and sticker printing leader, is excited to announce that spring is almost here, bringing with it a slew of great marketing ideas for packaging.

While recent weather reports of storms around the country may make people feel like winter is here to stay, spring weather is just around the corner. As the seasons change, so do branding opportunities. Soon, consumers will be ditching winter-themed products in favor of new items that embrace spring fever.

“When companies take advantage of seasonal marketing, they’re exposing themselves to major sales potential,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Spring can be a really fun time of year for brands. So many elements of the season symbolize life, which brands should be aware of as they promote their products in stores and online. A custom packaging makeover is a great way to revive items in the consumers’ minds. Lightning Labels custom stickers and labels can create affordable, high-quality packaging that will stand out this spring.”

Springtime Custom Packaging Ideas To Keep Product Sales Booming

There are many ways manufacturers can incorporate the new season into their product custom packaging ideas. When brainstorming fresh ideas, consider these angles:

1. A Time for New Beginnings
Consumers often associate spring with the beginning of something new, so many people are interested in starting new projects, such as losing weight, taking on a new hobby or trying new foods. How does a product help shoppers try something new? Remember to include bold colors and lively text to draw attention to product labels and stickers.

2. Spring Cleaning
Many households and businesses take advantage of the warmer weather to clean up clutter in their homes and offices, which makes spring a niche season for cleaning products. Consider incorporating an image onto your packaging that symbolizes notions of freshness and hygiene. Lightning Labels digital printing allows manufacturers to place aesthetically pleasing, unique photos and illustrations on stickers and labels.

3. Spring Holidays
While the gift-giving season may be behind us, several major holidays are coming up soon, including Easter, Passover and Arbor Day. Redesigning packing to reflect these holidays shows consumers that a product embraces the special day and is a quintessential part of the celebration.

Implement Product Packaging Ideas Affordably

For businesses to implement product packaging ideas in an affordable way, Lightning Labels is offering 10% off on online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada.  This offer cannot be combined with any other offers or promotion. Visit the Lightning Labels website for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Kick Off Super Bowl Season with Game Day-Ready Stickers and Labels

Make Sure Your Brand’s Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends

stickers and labels

Reach consumers with Super Bowl stickers and labels.

Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football’s big event by incorporating America’s favorite sport into marketing efforts.

While football may not be everyone’s cup of tea, the Super Bowl has larger numbers of viewers every year. While many other televised events see fragmented viewership audiences, the championship game brings a variety of demographic groups together in front of the TV screen. While the Super Bowl became the most-watched show in history in 2010, the next year beat its own record, and 2012 set an even higher record, according to Forbes magazine.

“The Super Bowl is a great time for marketers to try new things with their custom stickers and labels,” says Lightning Labels’ Business Development Manager AnneMarie Campbell. “The football championship can fill the marketing lull between New Year’s and Valentine’s Day and remind consumers about a brand’s offerings. People get very excited for the Super Bowl and love seeing the spirit reflected in the goods they consume. Lightning Labels can help brands create a fun, high-quality, eye-catching design that puts their products front and center on game day.”

Because Super Bowl Sunday can feel like a national holiday, it’s no wonder marketers jump at the chance to spruce up their products with a little festive cheer. To ensure products don’t get forgotten this season, make sure package labels are prepared for the big game.

Digital Label Printing Makes Marketing a Cinch

If manufacturers fear that giving products a temporary makeover will leave them with empty pockets, they will be thrilled to learn about the affordability and easy process that comes with choosing digitally printed labels.

Lightning Labels’ digital printing uses the latest technology to create high-quality, colorful labels that give products a winning look. No matter how large or small the order, Lightning Labels can help companies keep costs down. With Super Bowl Sunday quickly approaching, Lightning Labels understands companies need products’ revamped packaging quickly and provides a speedy turnaround on all custom label and sticker orders.

Packaging Tips: 2 Ways To Increase Super Bowl Sales with Custom Stickers and Labels

To help brands best reach consumers during Super Bowl season, consider these packaging tips:

1. Make Your Product Part of The Football Celebration

Consider marketing the brand as an important part of Super Bowl Sunday. Maybe the products help clean up game day spills, are a great side dish for a plate of wings or are a healthy alternative to football food. Packaging should describe the important role your products play. Consider adding images, background colors and text to catch game-watchers’ eyes in stores and online.

2. Try Limited-Edition Packaging

Many brands have seen successful sales outcomes by marketing their products with limited-edition packaging. Try new colors, text and images to turn product containers into collectors’ items. Lightning Labels works with manufacturers to find the perfect look for both long-term and temporary promotional label designs.

Lightning Labels is offering a special February Sale for those ready to optimize their products and packaging with custom labels and stickers: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy sweet savings before Valentine’s Day.  The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Custom Labels Heat Up With Humor and Timely Ties

Winemakers and Brewers Bring Label Cheer

Winemakers and brewers are adding creative flair to their custom labels this season.  The Republican National Convention wrapped up in Tampa, Florida earlier this week and the Democratic National Convention ended last night in Charlotte, North Carolina.  In a salute to Election 2012, Reuters reported in August that the White House has created a unique label for a home-brewed beer, called White House Honey Ale.  The honey comes from first lady Michelle Obama’s garden beehive and the cost of production comes from the Obama’s own pocket.  These red and white labels feature an image of the White House and are bringing smiles on the campaign trail.

Celebrity Gossip Spurs Cheeky Custom Label Idea

There are more smiles popping up this season from the custom labels of Sheldon’s Wine Cellars.  As Prince Harry discovered this summer, what happens in Vegas doesn’t always stay there.  The Prince was photographed playing billiards in his Vegas hotel room—naked.  This royal gossip spread fast and Sheldon’s Wine Cellars ran almost as quickly with a playful beverage label idea.  As reported by the Cotswold Journal in early September 2012, the winemaker redesigned their rose wine label to feature a cartoon-take on Harry’s compromised situation for bottles of their “Royal Blush” wine.  The Cotswold Journal noted that sales for the bottles jumped 200 percent!

Refresh Your Own Product Packages Today

Winemakers Get Creative with Custom LabelsDo you have inspired ideas for your product packages, like those pictured here from Adirondack Winery?  Lightning Labels is celebrating customers’ creativity and sharing a special End of Summer Sale that ends today.  Through Friday, September 7, 2012, use order code LLBRD100* at checkout to receive $100 off orders of $750 or more.  As usual, Lightning Labels offers free ground shipping to orders in the U.S. and Canada and an estimated two to three day turnaround.  As summer comes to a close, upcoming fall and winter holidays provide many opportunities for custom label variation.

*$100 off LLBRD100 offer valid on new label orders.  Does not apply to reorders.  Maximum discount is $1,000.  Applies to regularly priced orders only.  Enter code at checkout.  This offer cannot be combined with any other offers or promotion.

Packaging President Obama

packaging-president-obama-cleaning-productsWhat Obama’s First Term in Office Can Teach You About Selling Your Products

The New York Times recently illustrated a series of guest editorials on what President Barack Obama would need to do to win a second term in the Oval Office with black-and-white images of cleaning product packages (pictured above). The illustration, by Abbott Miller and Kristen Spilman, satirizes the dire challenges Obama is facing as his public approval ratings hover around 40 percent.

Coupled with the sentiments of the political experts that tossed around various strategies Obama could employ to have a chance of regaining the good graces of the American people, the illustration implies that it doesn’t matter how attractive your packaging is if your product doesn’t deliver the results people want.

Effective packaging is often powerful enough by itself to prompt consumers to initially purchase a product. Making good on product claims keeps them coming back for more.

PUMA, Fuse Project Create Sustainable Shoe Packaging System

future-of-shoeboxes-pumas-little-bagpuma-eco-friendly-packaging-solution

‘Clever Little Bag’ Lives Up to Its Name

Industrial design firm Fuse Project has successfully partnered with sportswear and shoe designer PUMA to create an environmentally-friendly packaging alternative to the traditional shoe box. The resulting packaging system, “Clever Little Bag,” lives up to its name, and consists of a non-woven recyclable polyester bag supported by a cardboard structure die cut from a single piece of material.

Compared with a traditional shoebox, Clever Little Bag has no laminated printing, no tissue paper, takes up less space, weighs less (resulting in lower shipping costs), and eliminates the need for a retail shopping bag. Like the traditional shoebox, Clever Little Bag can be repurposed for home storage and organization projects, and allows shoes to be neatly stacked when enclosed in the packaging.

PUMA plans to start packaging its shoes with the Clever Little Bag in 2011. Here are the amounts of environmental resources they are expecting to save over the course of a year by replacing their shoeboxes with this new packaging system:

  • 65% cardboard
  • 8,500 tons of paper
  • 20 million megajoules of electricity
  • 1 million liters of oxygen
  • 10,000 tons of carbon dioxide
  • 500,00 tons of diesel
  • 275 tons of plastic

PUMA is on target to make the remaining products consumed by the manufacturing of its Clever Little Bag fully sustainable by 2015.


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Product Labels are More Important than TV

TV Advertising in the 1960'sI am a big fan of the hit TV series Mad Men. What intrigues me most about the show is the window it provides into the advertising world of Madison Avenue in the 1960′s. Then it was relatively easy to reach the masses with an advertising message. A print campaign (in newspapers and magazines) combined with some TV ads would ensure your product could be introduced to most Americans.

Every day, we are getting further removed from that world. Last week, Richard Shear on his Package Unseen blog shared the dramatic impact this shift has had. Citing a new Nielson/Bases study that was reported in Ad Age, Shear discusses the awareness shift from TV to the retail store for new product information. In a survey conducted across six major industrialized countries (including the U.S.) the retail store beat TV as an awareness driver for new products by a 50% to 36% margin.

What does this all mean? It means that your product packaging is actually becoming more important. I believe this trend will continue upwards. We have such a fractured media environment these days, with people spending less time watching TV, reading newspapers and magazines and listening to the radio, that it is difficult to get the message out about a new product. Consequently, consumers are spending more time in the retail store reading labels and learning about the products.

So now, more than ever, you need high impact packaging. Your product label is likely the single most important advertising message you will ever create. If you are trying to place your product in retail stores and you are still printing your product labels on your own cheap inkjet printer it is time for a rethink. With digital label printing, high quality product labels are within the reach of even very small companies.

The advertising executives on Mad Men would simply not recognize the media world of today. But they would appreciate the importance of product packaging. It was important in the 1960′s and it is even more important today. Don’t sell your product short. Make high quality product labels and packaging a priority. Your future business success may depend on it.

John Elway, Nude Vodka and Variable Data Label Printing

John Elway Nude VockaEven though I was a big fan of John Elway (the former Denver Broncos quarterback) during his playing days I never thought he would make an appearance on the Lightning Labels blog. I was wrong.

Since retiring from football after the 1999 Superbowl Elway has pursued a variety of business interests. Last year, this included an investment in Nude Vodka, a new ultra-premium sipping vodka. To celebrate this investment, the people at Nude Vodka organized an “Evening with Elway” contest for their Colorado customers.

The way the contest worked is that every bottle of Nude Vodka sold in Colorado had a unique four digit number on the neck label. The owners of these bottles then had to register their information and bottle number of the Nude Vodka web site. Last week seven winning numbers were selected and the lucky winners will get to spend an evening drinking vodka with John Elway.

What I like about this contest is that it is a very simple and inexpensive way to add value to a product with variable data label printing. All Nude Vodka did was print some neck labels with the variable data numbers and setup a page on their web site to collect information. Total cost for all this would likely have been just a few hundred dollars I expect. Best of all they now have a database of their customers in Colorado that they can market to in the future.

Now, you might not be able to entice the services of a celebrity to promote your product but you can still use the same principles in your own marketing promotion. Everyone loves a giveaway, so put your thinking cap on and create a fun promotion. It can be a free product giveaway, cash, or a sought after item. I have noticed the iPad is a popular giveaway these days. At my old company I gave away a trip for two people to Australia (free airfare and accommodation) and that proved very popular.

The simplest way to manage a promotion is the way the Nude Vodka people did it. Add some variable numbers to your product labels, add a sign-up page on your web site and you’re done. Just be sure to market your promotion well so you get some good customer involvement. And of course, we will be happy to print your variable data labels for you.

The New Packaging Trend That Will Become a Tidal Wave

personalized product labels from Jones Soda

At the recent DSCOOP conference in Dallas I attended a panel with some major consumer brand owners. There were executives from Proctor & Gamble, Frito-Lay, Texas Instruments and BIC. These are all multi-billion dollar consumer product companies that spend a huge amount of time thinking about product labels and packaging.

Michael Ferrari is the global research and development manager for Proctor & Gamble and he made the following statement in response to a question about personalization: “product packaging personalization is a tidal wave that is coming.” He went on to say that all consumer brands need to think about how they can introduce a personalization option into their packaging.

This is an idea whose time has come. All the technology is in place right now to make this happen. There are a number of forward thinking companies who are already making personalization an option for their products. Here is a list of ten companies that are at the start of this tidal wave:

  1. Jones Soda – the granddaddy of personalized product packaging. The MyJones program has been available since 2002 where consumers can upload a photo and order their very own six-pack of soda.
  2. Heineken – this program is only available in Europe right now, but it allows you to choose from over 100 designs for your personalized six-pack of beer. You can add your own text and even add a photo to some designs.
  3. Pringles – you can create a can of Pringles with your choice of background, text, and you can also upload a photo.
  4. Heinz – a very simple program where consumers can customize the text on a Heinz ketchup label.
  5. Kleenex – the My Kleenex Tissue program allows you to add your own photo and text to an oval box 0f Kleenex.
  6. Sharpie – the My Sharpie program allows you to choose your Sharpie colors and customize with two lines of your own text.
  7. Pernod Ricard – this is a different program insofar as you don’t order the actual product online. It is from wine and liquor producer Pernod Ricard, and the way this works is you customize their label with text and then they mail the actual labels to you free of charge. Currently, you can personalize Chivas Regal, Kahlua or The Glenlivet.
  8. M&Ms – here you are not actually customizing the packaging, but rather the actual product itself. You can do two lines of text or a simple photo.
  9. Personal Wine – order just one bottle of wine from a select number of different wineries. You can personalize the wine labels with your own photo or choose from one of the templates.
  10. Baker’s Dog – upload a photo of your favorite pooch and order a bag of dog treats with the photo on the product label.

If you click through all the above links you will notice that some of these web sites are very sophisticated and some are simple. But the fact is you don’t need a large marketing budget to get started offering personalization to your customers. You can start with a simple site that just allows some text personalization and be up and running in a couple of days.

There are several advantages to having a personalization option for your products. You can engage your best customers and have them become even more committed to your brand. Done well, this can lead to a viral marketing campaign that can give your company some great exposure. Also, you can charge a premium for a personalized product – it has a much higher perceived value than a non-personalized product.

The younger generation of today have grown up with personalization. They are the reason this tidal wave is coming. You can give your company a head start by starting a personalization option for your product labels. Of course, here at Lightning Labels we will be happy to print your personalized labels and help you get started.