Tag Archives: Packaging Design

Labels Play Many Marketing Roles

Labels In Storytelling, Shelf Impact, Brand Recognition…

custom labels from Lightning Labels MarketingWeek magazine details the weighty burden that packaging (and therefore labeling) plays in product marketing and consumer sentiment. Among the areas tying into packaging and custom labels are storytelling, brand recognition and shelf impact.

Ed Woodcock, strategy director of Australian beauty brand Aesop, explains his view of this multifaceted role in an article published recently in MarketingWeek. He notes, “When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth.’”

He then details a New York Times columnist wanting to demonstrate how “story” impacts consumer assessment of value: “…it’s not just products in themselves that we value, but also the story that goes with them…So he decided to conduct an experiment.”

Woodcock then tells the tale of the columnist purchasing 100 worn-down items from flea market and thrift shops, then paired each with talented writers tasked with telling a short story about the object to give it new meaning. “The results were astounding,” writes Woodcock. “The average rise in value was 2,700 per cent. A 33c mallet sold for $71. A 25c plastic banana fetched $76.”

Adds Woodcock, “The experiment is a reminder that branding is much like storytelling. Brands attribute meaning to objects and charge otherwise functional products with emotion, much like the stories in the experiment. Marketing is a form of storytelling…It’s a nice anecdote, but what’s this got to do with design?…The obvious answer is that packaging should tell a story…”

Can Product Packaging Tell A Story?

He elaborates, “Ask any designer if packaging can tell a story, and the unequivocal answer will be: ‘Yes, of course!’ By means of colour, visual metaphor, symbol, texture and materials, you can create a mood and a feeling…copywriters can add an engaging tone of voice.

“So, yes, packaging can tell a story. But it has a lot of other responsibilities too; not least shelf impact, product delivery and brand recognition…One of the primary functions of packaging is to help consumers make a choice at the shelf. It prompts a ‘moment of truth’. Many of the choices we make at the supermarket shelf are habitual: we like what we know…But charge a brand with enough meaning and emotion, and consumers can be persuaded to make a change…”

Given the many hats that packaging and labels can wear, it’s important to carefully think through development of these critical elements—not just throw something together as an afterthought. As Woodcock points out, “Packaging is often your brand’s most important medium.”

This is all great food for thought. To get from thought to action, first decide priority. While storytelling, brand recognition and shelf impact are all vitally important, what’s your top concern today? Then, decide how the other areas can support the process.

For example, let’s say your shelf impact isn’t where you want it to be. Will a new label design help you better stand out from the crowd? How can you ramp up overall brand recognition with an indelible tie to the label, so that people seeing your product(s) on the shelf will have an “aha” moment? What stories can you create that also tie to the labeling, further enhancing shelf recognition?

Think About What You Want Your Label Design To Do

Rethinking your label design in light of its weighty role in marketing your product? When you’re ready to go, we’re ready to help you get there.

‘Been there, done that’ Fuels Simpler Label Design

Info overload drives less clutter, label design included

Southern Girl Soapery label design

Southern Girl Soapery’s packaging showcases simplicity and clarity in label design.

Twenty years ago, the ability of graphic designers to create drop shadows and graduated screens quickly and cheaply on a computer was a brand new shiny concept—so everybody did it. In part, its commonplace use is fueling the return to simpler, less cluttered design in general, including labels.

That’s the opinion of Denver area designer Debi Knight, owner of Knight Design Studio, who’s spent more than three decades specializing in print graphic design.

“Apple, for one, is into much simpler packaging. The trend is toward well-designed and straightforward pieces without a lot of bells and whistles,” notes Knight. “We’re bombarded with so much info minute-to-minute that there are only a few seconds to catch a reader’s attention. Simple design makes it easier to capture the essence of the meaning.”

She adds that part of the appeal of simpler design is because it’s now a new trend, in contrast to the bells-and-whistles laden graphics spanning the last two decades.

Trends in packaging: simplicity is hot

A recent Packaging Digest article featuring Lisa Pruett of PaperWorks Industries Inc. agreed that simplicity is currently a hot design trend. The article cites a Food Institute report saying that consumer packaged goods marketers introduced almost 1,900 new products in 2012—numbers not seen since the recession. As a consequence, brand competition for consumer attention dollars is fierce.

Pruett notes, “…Some brands are moving towards more minimalist look with fewer graphics and colors. This is a popular method for communicating that a product is wholesome or natural because consumers will associate the simplicity of the design with simple ingredients.”

What is, or is not, front and center on the label itself is proving ever more important to consumer buying decisions. An article in smashbrand.com points out, “Consumers are quite savvy; they aren’t just reading food ingredient labels, they’re beginning to read cosmetic ingredients and cleaning ingredients, as well. Be forewarned.”

This supports the increasing importance of function over form, at least in some situations. Increasingly, it appears that consumers—although exceedingly time-challenged—will make the effort to understand what’s in a product before buying it. Case in point: When vetting nutraceutical labels, I generally go straight to the ingredients list and accompanying dosing information, then research anything that’s unfamiliar or controversial. As part of this process, I also read the label for correct spelling and the like.

Unless a particular nutraceutical has been recommended by a trusted practitioner, misspellings and other label mistakes call into question the manufacturer’s quality control and attention to detail overall—and predispose me to pass on their product.

On the issue of balancing form and function, Pruett weighs in, “With so many nutritional and added-value food and beverage products entering the market, packaging must be both eye-catching and adequately reflect health benefits.”

Linking packaging and label elements to expanded online information and feedback also is revving up. Pruett notes, “Additionally, as consumers continue to educate themselves with online information, another trend we can count on will be the increased use of digital and social media to interact directly with the consumer, gauge real-time preferences and receive instant feedback. Brands will continue to use near field communication (NFC)—and more specifically, QR codes—to provide smart-phone carrying consumers quick access to product information and promotions.”

Knight cautions that QR codes, while useful in principle, aren’t always panning out in practice. She notes, “From what I’ve read, many companies don’t plan out what the QR code goes to. They don’t bother to follow through with a really excellent landing page, which needs to offer the consumer something valuable. They take up valuable real estate on a label, plus elements in the QR code are busy, which contributes to the busy-ness of the label.”

Ready to simplify your custom labels?

The current “less is more” trend may have you thinking about simplifying your custom labels’ look and content. When you’re ready to move forward, we’re here for you. To find more label design tips, visit Lightning Labels’ Facebook page and stay on top of the latest packaging news and trends.  Also available on the page is a free download covering the basics for custom labels: see the icon for “6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers”.

Package Design Contests Go Global

Package Design Contests: Heineken Uses Crowdsourcing For 60+ Appeal

Product package design contests are now appealing to a worldwide audience. Packaging World magazine detailed a design contest sponsored by Heineken to find innovative beer bottle labels and other ways to appeal to the sixty-plus crowd, a rapidly growing segment of the population:

“[Heineken] is using a dedicated Web site called IdeasBrewery.com to leverage crowdsourcing in its approach to innovation generally and to package design in particular…[According to Mark van Iterson, head of the Heineken Brand Design and Concept team], ‘We’ve been crowdsourcing for more than 10 years now. What’s different about IdeasBrewery.com is that we bring a highly formalized and structured approach to it. We get input from design professionals, packaging materials experts, and industrial designers. Not to mention the fact that it has produced some package designs that have gone into commercial production and been distributed worldwide.’”

Heineken beer bottles

Photo: Heineken beer bottles, by Raido Kaldma Source: Flickr Creative Commons

In case you didn’t already know, Merriam-Webster defines “crowdsourcing” as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” Basically, Heineken’s approach is product design on steroids.

Heineken has been busy on other form-and-function crowdsourcing fronts, including label creation contests tied to its “Ignite” bottle. In the Packaging World article, Van Iterson notes that the Ignite concept features, “a glass bottle with LEDs, micro-sensors, and wireless networking…It flashes lights in time with music or in response to the motions of the person holding it…just recently announced the winner of the 2013 version…involves a technical innovation in the inks that are used. They have a temperature-sensing capability that will alert the consumer when the beer needs to be chilled. It’s a good example of how crowdsourcing helps us learn about new materials that can be used in packaging. We plan to launch it in 2014.’”

Label and Packaging Design Takeaways

There are valuable takeaways for label and packaging design challenges from the Heineken innovations. Among them are:

1. If you’re willing to devote the energy and resources, consider conducting your own crowdsourcing contest to design a new look for any or all buyer groups.  If so inclined, you can include contest categories that address sustainability issues;

2. This provides a natural, efficient way to “test out” label and packaging designs before making a final commitment. Showcase finalists on your website and enlist your marketplace(s) to vote for their favorites. In addition to providing valuable general market research, this effort likely will reveal preferences among various age groups and other demographics;

3. Label functions are expanding thanks to technology. With the advent of such label innovations as Heineken’s temperature-sensing label that tells the consumer when the beer needs to be chilled, a whole new frontier is open for exploration. These types of enhancements can add many levels of label appeal, along with competitive edge and, yes, major expense. While your product labeling may not yet warrant this type of technological leap, it’s definitely something to pursue as opportunities permit—before your competition does.

Labels Are Getting Sexier And More Sophisticated

Interested in giving your labels more pizzazz? When you’re ready to move forward, we’re ready to help. Visit Lightning Labels’ Learning Center for information on labeling a product and find out more about product labeling or access printing and packaging resources.

Trendy vs. Timeless: Brand Longevity Drives Packaging Design

Familiarity Breeds Contentment in Packaging Design

custom labels from Lightning Labels

When designing custom labels, give careful thought to timeless versus trendy in packaging design.

Trendy vs. Timeless. Hostess Twinkies, Pepto-Bismol, and Arm & Hammer baking soda are three examples of products whose traditional label look and packaging design continues to draw the marketplace today. They’re well established and readily recognized. It wouldn’t make sense (at this point at least) to “fix what isn’t broken.”

However, if your product or company is a more recent entrant into the marketplace, give careful thought to timeless versus trendy—consider the demographics and psychographics of your marketplace in your effort to design an enduring brand look.

Obviously, this requires some savvy and, typically, investigation of your marketplace(s) to see what might resonate. Here’s the rub: Many products have many audiences, often very different. For example, strong buyers of a particular nutraceutical labels can span myriad age groups, economic strata and the like. While the common bond is the purchase of your product, those who haven’t yet become buyers need to be approached in ways that appeal to their buying preferences.

Younger buyers may want a colorful, trendy brand look that makes a bold statement, while older consumers may seek a more clinical look and feel that imparts professionalism and a no-nonsense approach.

How do you design a label that can adequately address multiple audiences? Or, do you need to create different designs to target each substantive audience?

As a practical matter, the latter can be extremely costly—in terms of resources, time and money. Plus, it can dilute brand recognition. Conversely, the one-size-fits-all approach may not resonate with some would-be buyers.

Given these pragmatic constraints, here are label design tips that can bridge the gap:

1. Survey existing customers (or likely prospects if you’re a start-up) to determine likes and dislikes around graphics and branding. As part of this process, establish why they bought and continue to buy your product line. Try to get answers to such questions as: Do different audiences buy because of reputation first, with label appearance playing a role chiefly as an identifier and supplier of needed information? Do some people buy because of your label look and feel, while others buy for other reasons? What are potential upsides and downsides of changing your branding, including label look? Do they seek information that you’re not currently providing on your label? Do they want that information on the label itself, or is placing a QR code/website address on the label linked to more in-depth information the preference?

2. Conduct Internet research to address consumer buying habits and preferences (both in general and for nutraceuticals specifically) based on a variety of demographic and psychographic data. Then, overlay this general information with your existing buyers to see where the dots connect and where they don’t. It’s probable that, unless you’re willing to create different label looks to market to numerous audiences, you’ll have to prioritize your hierarchy of importance.

3. Test out perceived preferences via focus groups representing different audiences to see how the resulting one-size-fits-all branding and messaging grades out across a range of buying habits, preferences and needs. While formal focus groups can yield a variety of meaningful insights, informal testing through your existing networks of friends, family and colleagues also can be revealing and valuable. Based on the results of your testing—both formal and informal—you can fine-tune your approach for the larger marketplace.

Armed with all this information, you can then design labels that reflect your findings.

Custom Labels Can Make Or Break Product Appeal

What’s in a custom label? A lot of potential profits. Labels are one of the most valuable tools a company has to make its case to the marketplace. So, it’s wise to think long and hard before slapping just any label on your product. We will be happy to help you develop custom label solutions that best meet your needs.

Planning Custom Packaging Ideas for the Holiday Rush: Seasonal Savvy

It’s Not Too Early to Think About Custom Packaging Ideas for the Holidays

custom packaging ideas for the holidays from Lightning Labels

It’s not too early to start thinking about custom packaging ideas for the holiday season.

Lightning Labels, custom label and sticker printing leader, is encouraging brands to start thinking about custom packaging ideas for the coming holiday season. With temperatures still at summertime highs, it’s hard to imagine the winter holidays coming any time soon. However, much like the back-to-school shopping season was seemingly upon brands just days after classes let out for summer, end-of-year holiday marketing is just around the corner. Manufacturers can prepare by coming up with unique packaging designs early.

“Holiday marketing starts earlier every year,” said Julie Mcculley, Lightning Labels Production Manager. “As with any promotional effort, planning early is key. That’s why considering ideas for product packaging for Christmas, New Years and other holidays now is extremely important.”

Ideas for Packaging to Celebrate the Holiday Season

As marketers begin brainstorming how they’ll promote their products this fall and winter, here are two ideas for packaging to consider:

Design gift-ready packaging: No matter how early consumers start shopping for the holidays, the season remains a busy one. Between traveling, welcoming guests and planning family gatherings, wrapping presents can be a time-consuming nuisance. Gift-ready products allow them to avoid this bothersome task and can give brands a competitive advantage during the holiday shopping season.

Test out special-edition packaging: Consumer buying can be triggered by urgency, and special edition packaging may help boost sales, especially during the holidays. Consider venturing away from the typical red-and-green holiday mold and try something different. For example, Thanksgiving and the second night of Hanukkah fall on the same day this year, which opens the door to a slew of packaging ideas.

Lightning Labels Brings Product Packaging Ideas to Life

While it may seem like brands have quite a bit of time to hash out their product packaging ideas for the holidays, the competition makes it important to start early. Lightning Labels offers a variety of materials for custom labels and stickers that lend themselves to holiday-oriented and special edition runs. Incorporating attractive and informative stickers and labels on products can create gifts with all the packaging they need.

For those ready to bring their product packaging ideas to life, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

Budweiser Bowtie Packaging Design Puts a Crimp In the Competition

Sometimes Packaging Is the Creative Design

Budweiser New Design

The new Budweiser bowtie packaging design from anheuser-busch.com.

When marketing your product, a key challenge always is to make your brand memorable—particularly in crowded marketplaces that can obscure all but the most outstanding looks. Budweiser has scored a bullseye with its latest packaging design—which is really more engineering than anything else.

The iconic bowtie logo, used since 1956, has been memorialized into a crimped can that bows in the middle. It won’t take a rocket scientist to figure out that the new package ties to the Budweiser brand.

It’s a stroke of genius in an advertising industry that too often creates expensive, elaborate messaging that few associate with the product. How many times have you been asked about a particular commercial, only to respond that you vividly remember everything except for the brand being advertised?

Geico created the gecko to indelibly drive product recognition. Now Budweiser has done the same with its bowtie package. How you can achieve the same feat in your marketplace, understanding that most don’t have a Budweiser-sized budget or long-lived iconic image to reinforce the effort?

1. Study your shape. As Budweiser has so dramatically demonstrated, you don’t have to stick with the same product container shape as everyone else. While its effort required years of research and refinement, and actually uses double the aluminum of traditional beer cans, you don’t have to necessarily spend a fortune to make a splash. Review the latest and greatest in container packaging and work with your graphic design/engineering team to create some shapes. This can be fun and doesn’t obligate you to go into production.

2. Leverage your label. In tandem with container shape selection, look at label possibilities. While the container itself may not be that unusual, combined with an intriguing label it can take on a life of its own. Play with different label materials, colors, shapes and special effects to see what may be possible. It doesn’t always have to be complicated. Think about the simplicity of the Apple logo.

3. Create your “con”-emoticon, icon, some type of memorable mascot, or inviting image that will make it hard to forget your brand. Is there anyone who doesn’t associate the gecko with Geico? They famously took an animal name that sounded very much like their corporate name, and voila! Where are there similar opportunities with your brand, company name, and the like?

To get the creative juices flowing, think out of the box a bit. Chrysler, in its desire to be viewed as reinventing itself in a more glamorous light, could consider the chrysalis, the cocoon from which the caterpillar emerges as a butterfly. While the term is somewhat esoteric, the fact that the two words share their first five letters opens up an immediate opportunity for brand identification. And the visuals of a beautiful image emerging from its cocoon bring to mind many design possibilities.

4. Put it all together. With all this creative output on display, decide what’s feasible in light of logistics, budgets and other pragmatic considerations. You may discover that the greatest, most memorable packaging/design idea just won’t cut it in your real world environment. Or, you may be pleasantly surprised to learn that your most outlandish design is in fact very doable.

And persevere. If, for example, that incredibly appealing label won’t work with your machine application protocols, keep working with concepts to see what may be more compatible.

Look At Custom Labels In a New Light

As part of this process, request Lightning Labels sample packs of custom labels to brainstorm different looks, feels and functionality.  Lightning Labels is currently offering 10 percent off online orders through June 2, 2013, using promo code MDAY10 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.

Lightning Labels Announces Annual Photo Contest for Custom Labels and Stickers

Lightning Labels Customers Invited to Submit Photos of Their Best Custom Labels and Stickers

Annual Photo Contest - Lightning Labels

Lightning Labels customers can enter pictures of their custom stickers and labels in the 2013 Photo Contest

Lightning Labels, a custom label and sticker printing leader, is announcing the kickoff of its annual Custom Labels and Stickers Photo Contest. Starting Wednesday, May 15, current and past Lightning Labels customers have until June 30 to submit photos and show off their custom product labels for a chance to win prizes, brand recognition and bragging rights. Winners will be chosen through fan votes collected on Facebook in a public voting period to follow the photo submission period.

“After great success with Lightning Labels Photo Contests in the past, we’re so excited to kick off the challenge again this year,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Now that more consumers and businesses have profiles and a presence on social media, the Facebook voting is not only fun, but a great promotional aspect to our clients’ current branding strategies.”

Whether manufacturers create custom wine labels for award-winning Pinot Gris, food label stickers for mouthwatering corn salsa, relaxing-looking labels for bath and body care, or hot sauce labels that are just as spicy as the product inside, Lightning Labels encourages them to take photos of their custom product labels and enter for a chance to win!

Entering Photo Contest with Printed Labels and Stickers Will Attract Likes, Attention

The beauty of social media platforms like Facebook is that they connect manufacturers and clients who may not have been introduced otherwise. Because voting for the contest is entirely on the Lightning Labels Facebook page, current and past customers can display their custom products with printed labels and stickers for everyone to see. Once the photo submissions are posted, entries are easy to share.

Submit Photos of Product Stickers to Win Fabulous Prizes

A likely result of the product and brand makeover afforded by updated product stickers is increased awareness and sales, but entering the Lightning Labels 2013 Photo Contest can result in great prizes that can make manufacturers’ lives and businesses more productive and enjoyable.

The grand prize is a sleek Apple MacBook Air laptop, which will lend itself well to business activity. The first- and second-place winners will receive an iPad Mini and a Kindle Paperwhite, respectively, which are perfect for on-the-go web browsing and connectivity that fits right in users’ hands. Third-, fourth- and fifth-place winners will all be awarded hundreds of dollars in Lightning Labels credit that can be used for future projects, which may end up winning next year’s Lightning Labels Photo Contest!

Abbreviated Rules:
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and D.C., age 18 or older who are customers of Lightning Labels.  Void where prohibited.  Odds of winning depend on number of entries received.  Contest entry ends at 11:59:00 p.m. ET on June 30, 2013. Sponsored by Lightning Labels, LLC, 2369 S Trenton Way, Unit C, Denver, CO, 80231, USA.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

Get A Head Start On Spring Marketing With Ideas For Packaging

Spring Is Knocking, Are You Ready to Answer with Ideas for Packaging?

ideas for packaging

Revamp ideas for packaging for the arrival of spring.

Lightning Labels, a custom label and sticker printing leader, is excited to announce that spring is almost here, bringing with it a slew of great marketing ideas for packaging.

While recent weather reports of storms around the country may make people feel like winter is here to stay, spring weather is just around the corner. As the seasons change, so do branding opportunities. Soon, consumers will be ditching winter-themed products in favor of new items that embrace spring fever.

“When companies take advantage of seasonal marketing, they’re exposing themselves to major sales potential,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Spring can be a really fun time of year for brands. So many elements of the season symbolize life, which brands should be aware of as they promote their products in stores and online. A custom packaging makeover is a great way to revive items in the consumers’ minds. Lightning Labels custom stickers and labels can create affordable, high-quality packaging that will stand out this spring.”

Springtime Custom Packaging Ideas To Keep Product Sales Booming

There are many ways manufacturers can incorporate the new season into their product custom packaging ideas. When brainstorming fresh ideas, consider these angles:

1. A Time for New Beginnings
Consumers often associate spring with the beginning of something new, so many people are interested in starting new projects, such as losing weight, taking on a new hobby or trying new foods. How does a product help shoppers try something new? Remember to include bold colors and lively text to draw attention to product labels and stickers.

2. Spring Cleaning
Many households and businesses take advantage of the warmer weather to clean up clutter in their homes and offices, which makes spring a niche season for cleaning products. Consider incorporating an image onto your packaging that symbolizes notions of freshness and hygiene. Lightning Labels digital printing allows manufacturers to place aesthetically pleasing, unique photos and illustrations on stickers and labels.

3. Spring Holidays
While the gift-giving season may be behind us, several major holidays are coming up soon, including Easter, Passover and Arbor Day. Redesigning packing to reflect these holidays shows consumers that a product embraces the special day and is a quintessential part of the celebration.

Implement Product Packaging Ideas Affordably

For businesses to implement product packaging ideas in an affordable way, Lightning Labels is offering 10% off on online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada.  This offer cannot be combined with any other offers or promotion. Visit the Lightning Labels website for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Rev Up Custom Labels and Stickers for National Nutrition Month

Celebrate National Nutrition Month with Snazzy New Custom Labels and Stickers

custom labels and stickers

Celebrate National Nutrition Month with new custom labels and stickers.

Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to celebrate National Nutrition Month in March with a new temporary packaging design.

Less than two months ago, millions of consumers placed healthy diet and exercise at the top of their New Year’s resolution lists. While more than half of Americans set goals for 2013, an estimated 88 percent of all resolutions fail, according to a 2007 psychology study, as reported by The Washington Post.

While January is already in the rearview mirror and Valentine’s Day came and went quickly, many consumers have already abandoned their year’s goals. National Nutrition Month is a great time to help them get back on track with a healthy lifestyle that revolves around your products.

Invest In New Ideas for Packaging Without Sacrificing Bottom Line

National Nutrition Month is all about helping people make informed, healthy choices when it comes to eating and drinking. Lightning Labels wants brands to make smart choices too, especially when it comes to testing and investing in ideas for packaging.

“With the gift-giving holidays out of the way, brands can focus on unique, fun marketing opportunities,” said AnneMarie Campbell,  Lightning Labels Business Development Manager. “National Nutrition Month is a great time to try new packaging and nutraceutical label design. Even though consumers may not have stuck to their resolutions, they’re still as health-conscious as ever, and they’re looking for products that help them achieve and maintain a more positive lifestyle. Brands should capitalize on this by incorporating National Nutrition Month into their stickers and labels. With Lightning Labels’ digital printing, finding a fresh temporary or long-term look for product packaging is easy, affordable and enjoyable.”

3 Ways to Incorporate Nutrition Awareness Into Product Stickers and Labels

National Nutrition Month is a great time to try something new with products’ stickers and labels. When designing custom packaging that embraces health awareness, consider these three tips:

1. Add An Image or Two
Placing an image on product labels is a great way to catch shoppers’ attention in stores and online. As they browse through items, they’re likely to spend more time examining and considering ones that have intriguing and unique photos or illustrations. These images may feature the healthy ingredients in a product or depict how the brand fits into an active lifestyle. Just remember to choose visual aspects that are discernible in small format and from far away!

2. Educate Consumers With Relevant and Relatable Text
Because St. Patrick’s Day and spring holiday preparations occur in March, consumers may not realize it’s National Nutrition Month. This is the perfect chance to educate them and show that a company cares about their well-being. By explaining the importance of health and how a brand is relevant on the packaging, a manufacturer can increase brand recognition and reputation, boost customer relationships and ultimately fuel a loyal consumer following.

While health may be a serious topic, consider keeping text lighthearted, brief and original. Using a statistic is a great way to harness interest.

3. Don’t Forget Nutraceutical Labels
Nutrition month is a great time to jazz up nutraceutical labels. While strict laws govern what must be included in the Nutrition Fact Chart, consider adding a little color or a new font in the ingredients list to make products stand out. Emphasize healthy features like fiber or protein content and natural or organic ingredients.

To help businesses get started with new custom labels and stickers for National Nutrition Month, Lightning Labels is offering a discount that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Let Custom Labels and Stickers Help Consumers Make Heart-Healthy Choices

Happy Heart Month!  Are Your Custom Labels and Stickers Ready?

American Heart Month and Custom Labels and Stickers

Help consumers celebrate heart health throughout the year with custom labels and stickers.

Millions of consumers are focused on their hearts this month, but not just in the spirit of Valentine’s Day. Health organizations have named February American Heart Month to raise awareness of heart disease and healthy living.

Every year, more than 700,000 people in the U.S. have a heart attack and roughly 600,000 die from heart disease, making it the leading cause of fatality in the country, according to the Centers for Disease Control and Prevention. Organizations and brands have taken the opportunity to embrace Heart Month by educating followers and helping them make healthy lifestyle changes.

Why Should My Printed Labels and Stickers Market Heart Health?

There are many reasons why marketing around Heart Month and other healthy causes is a good idea. First, it gives consumers a better understanding of your brand’s personality. By encouraging heart awareness on your printed labels and stickers, you’re showing consumers the cause is important to your company and that you care about consumers’ health. In addition to boosting your brand’s reputation, this helps shoppers understand that you are a reliable health resource and that your products are a part of a positive lifestyle.

Meanwhile, revamping your packaging is a great way to reel in new customers and remind existing consumers of the value of your products. For example, changing your label background color to bright red for Heart Month is sure to catch shoppers’ attention.

Finally, because digital printing makes temporary design changes extremely easy and affordable, there’s no reason not to try a new temporary packaging design.

3 Ways to Show Your Love for Heart Month with Custom Packaging Ideas

To give your products a makeover that will attract consumers and boost your brand cred during Heart Month, consider the following custom packaging ideas:

1. Add a Splash of Color
Red isn’t just the color of heart month – it’s an extremely powerful color, and seeing red can increase a person’s breathing and pulse rate. It’s no wonder advertisers love it! Red can stimulate a variety of feelings and sensations, including energy, appetite and urgency, according to ThinkQuest. Throwing a lot or just a hint of red into your labels could boost your product’s visibility and appeal.

2. Use Text To Educate Consumers
Consider incorporating a small amount of text in your product’s packaging to explain Heart Month and how your product fits into a healthy lifestyle. Remember to keep phrases short, unique and intriguing. It’s a good idea to highlight any special product ingredients and use buzzwords related to wellness, health and weight loss.

3. Take Consumers Beyond February
Sure, February is the official month for heart health, but that doesn’t mean you can’t help consumers get and stay healthy throughout the year. Consider changing up your custom labels periodically to include different inspirational quotes related to well-being or give exercise tips. Digital printing can place high-quality images and texts on labels, so don’t limit your brand’s marketing capability by keeping packaging too simple or ordinary. For food items, consider creating a healthy recipe that features your product and showcase it on the back of packaging.

To help businesses embrace American Heart Month, Lightning Labels is offering a sale that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.