Tag Archives: nutraceutical labels

Summer is Here – Update Nutraceutical Packaging to Attract Those Eager to Lose Weight

Update Nutraceutical Packaging to Attract Those Eager to Lose Weight. Body-Conscious Americans Seeking Nutraceutical Products for Summer

Losing weight was Americans’ most common New Year’s resolution for 2015, according to Marist Poll. With the official first day of summer just around the corner and numerous areas of the country already enjoying sunshine and high temperatures, many individuals are scouring the shelves for nutraceutical products to assist them on their journeys toward attaining a beach-ready body.

In a bid to attract these consumers, companies in the nutraceutical sector may want to update their packaging for the summer months. However, before they make any moves to update their custom labels and stickers, they must ensure any and all proposed changes comply with federal regulations.

“[Nutraceutical product labels are] allowed to make claims about the way the body functions, but not about disease,” Trisha Calvo, health and food deputy editor for Consumer Reports, explained to CBS. “So they can say something like ‘burns fat,’ but they can’t say ‘reduces the risk of obesity’ because obesity is the disease.”

Make Sure Nutraceutical Packaging is Legally and Aesthetically Up to Snuff

Once enterprises in the weight-loss industry have ensured their nutraceutical packaging updates are in compliance with United States Food and Drug Administration legislation, they are ready to turn their attention to making their stickers and labels pop. Low-quality label materials or washed-out printing do not exactly inspire confidence in consumers perusing different product offerings, so it’s critical to roll out packaging that speaks to the professional nature of the company.

Aesthetics aren’t the only important aspect, though – nutraceutical businesses also need to identify a way to impart information that neither compromises the label’s design nor requires consumers to scour the packaging for details such as usage instructions and ingredients.

Order Inexpensive, High-Quality Custom Nutraceutical Labels from Lightning Labels

Finding a balance between quality and cost can be a challenge – especially for smaller companies – but Lightning Labels provides the best of both worlds. Thanks to its digital printing technology, Lightning Labels can offer economical unit pricing for both small and large quantities of custom nutraceutical labels, both short-run and for the long haul. Our high-resolution printing ensures a crisp, vibrant finish while also facilitating the inclusion of small yet highly legible text that’s ideal for ingredient lists and instructions.

Contemplating A Life Without Labels

History of Product LabelsAn America Without Product Labels

Can you imagine what the browsing and purchasing process would be like in the United States if product weren’t labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s.

As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn’t until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest. They began to develop label books that offered examples of different printing, engraving and color options. If you’ve ordered stickers and labels from Lightning Labels, you’ll know that we still use an approach like this today – although, of course, the printing options we provide are much more sophisticated thanks to the numerous technological innovations that have taken place over the past century and a half.

The way labels adhere to products has also undergone an evolution over the years. Initially, according to Impressions, gum was used to stick them to pill bottles and vials. In the 1930s, R. Stanton Avery, a Los Angeles entrepreneur, invented self-adhesive labels that proved to be a game-changer for the business. The next red-letter decade for the label industry was the 1980s, when barcodes began to take off, revolutionizing the everyday shopping experience.

Nowadays, virtually every product has a label of some kind. In the preceding paragraphs, we answered the question of how we got here from the world without labels that existed two centuries ago. The next question is why – why did labels not only grow in popularity over the course of the past 200 years, but become practically ubiquitous? The answer lies in their multiple uses and purposes.

Delivering Information

In the 1800s, pharmacists applied labels to containers with the intention of making it easier to distinguish between different drugs, and to ensure patients knew what to do with their prescriptions (shake liquid medicine, ingest pills with food, take their medication twice a day, etc.). The pharmacists of today – along with members of many other industries – still use labels for this purpose. Some of the information included on today’s labels includes the name of the brand and the company behind it, ingredients and nutritional information, warnings (regarding side effects and toxicity, for instance) and details that might make the product more enticing to customers (“fat-free,” “all-natural,” “vegan-friendly”).

Meeting Diverse Needs

Since the printers of the mid-1800s first began promoting different options, label design has taken off in a big way. Just look at Lightning Labels’ offerings as an example. We can manufacture vertical labels for wine bottles, horizontal labels for tubs of nutraceuticals, heat-proof labels for candles, waterproof labels for bath products and more. We even have a special material that has been formulated to meet the unique requirements of labels affixed to tubes of lip balm.

Attracting Attention

When consumers are standing in front of an entire shelf filled with the same product, how are they expected to choose one brand over another? Labels are the answer. If they’re fond of a particular brand, they can easily identify it by its label. If they’re looking for something organic, free range or low-fat, they’ll be drawn to the labels that tell them which products have these attributes. If they’re ambivalent about which brand to choose, a bright, eye-catching, well-designed label may well pique their interest and seal the deal.

Whatever your motivation for procuring labels, Lightning Labels’ state-of-the-art printing technology can provide you with affordable, full-color custom labels and stickers of all shapes and sizes.

New Year, New Labels: Update Your Nutraceutical Labels to Appeal to Weight Loss Resolutions

2015-Nutraceutical-labelsDesign New Nutraceutical Custom Labels for 2015

A new calendar year is the perfect time for companies to rethink their custom labels. For businesses, a lot of changes can occur over the course of a year, and they may look to expand to new target markets, roll out innovative products, remove outdated offerings and make a number of other changes. New custom labels are a great way to make that clean break and reset the brand image.

When it comes to nutraceutical companies, the new year is the perfect time to revise product labels. People often make various health-related New Year’s resolutions – perhaps they want to lose weight, get in shape or put on some muscle. Those are all common resolutions, but many of these people may not know where to start or which products they need to embark on their journeys to fulfill their goals.

Seasonal custom labels may lead people down the correct path while also establish the nutraceutical company in question as an industry thought leader. In that regard, the product label is not only beneficial as a marketing piece to generate sales, but a necessity for inspiring loyalty in customers who will come back to the brand for future purchases.

Custom Labels Must Be Made for the Target Audience

When nutraceutical brands rethink their custom labels, it is pivotal they keep their target audiences in mind. For example, a supplement manufacturer may have a very specific audience to consider – weight lifters, people on diets and other health-conscious individuals. This affects the claims that are featured on labels, imagery used and other prominent packaging elements.

However, if nutraceutical companies want to do a special, limited-run release – for instance, targeting people making new years resolutions – they need to rethink their approach to label designs. Resolution-makers may not be well-acquainted with supplements, vitamins and other dietary consumables. Product labels should reflect that by perhaps being easier to understand – featuring less jargon and containing more detailed usage instructions geared toward people who may be new to the fit lifestyle.

Nutraceutical Labeling for All Occasions

Regardless of whether supplement companies want to update their nutraceutical labeling for New Year’s or any other event, they must keep the target audience in mind. This will help them craft the most relevant packaging and maximize their appeal to customers.

 

Follow Pet Food Labeling Requirements to Keep Animals Healthy

Pet Food LabelsNutrition Facts are Necessary Components of Pet Product Labels

As is the case with food items for humans, nutrition facts are necessary parts of pet product labels. As Hill’s Pet Nutrition noted, a pet food label is a legal document that must be attached to packaging and is regulated by the Association of American Feed Control Officials (AAFCO). It’s often the prime means of communication between the pet food manufacturers and pet owners.

Understanding pet food products is important, particularly for new owners. If they want to make their new pet feel at home and help them acclimate to their living conditions, providing them with healthy, nutritious edibles can play a large role in that process. If people aren’t feeding their pets well, animals won’t be able to get comfortable in the home.

Making Nutrition Labels

For the average customer, pet nutrition labels can be difficult to understand. Many people still have difficulty coming to terms with nutrition labels on the food they eat every day, let alone goods designed for animals. In order to comply with regulations set forth by the AAFCO, all animal food product nutrition labels need to contain the following information:

  • Ingredients: Much like any food label, ingredients must be listed in an understandable manner. Ingredients should be listed in descending order by weight. Generally speaking, this means high water content (such as chicken) will come before dry grains and vitamins.
  • Guaranteed analysis: This section indicates the minimum and maximum levels of nutrients, such as protein, fat, fiber and moisture. Generally speaking, it does not provide exact levels but provides effective ballpark numbers.
  • Nutritional adequacy statement: This is a legally required statement that verifies the testing methods that producers leverage in order to ensure the nutritional adequacy of the product being sold, according to the news source.
  • A toll-free number: Finally, all packages should include numbers for customers to call with any questions or complaints. This enables manufacturers to improve the quality of their products as well as execute any necessary recalls.

Pet Safety Starts with the Label

If owners want to guarantee pet safety, it starts with the label. This allows buyers to make the best purchase decisions. As such, it’s pivotal that manufacturers produce labels with all the requisite data points to inform their customers.

Printing Health Information – Food & Nutraceutical Product Labels

Focus on Health Information Label Printing This March

health information label printing from Lightning Labels

Use health information label printing to promote nutritious choices.

Food and nutraceutical brands can take advantage of National Nutrition Month to utilize health information label printing to provide consumers with insight about healthy lifestyle choices; for instance, helping shoppers interpret nutrition labels. Initiated by the Academy of Nutrition and Dietetics back in 1973, the month-long event is intended to educate consumers on healthy food choices. For brands that make food, supplement or nutraceutical products, March is the ideal time to promote items than can be integrated for a more nutritious diet. Eating balanced meals doesn’t have to be a chore; with the wide variety of products on the market, it can be fun. Product labels are a great place to remind shoppers that healthy foods can taste great, too.

Use Health Information Stickers to Promote Nutritional Ingredients

Brands can use health information stickers to call attention to healthy diet choices and drive engagement with products. During March, companies can work on their own educational campaigns that are in line with those of the Academy of Nutrition and Dietetics. Provide information about what goes into a balanced diet using visuals that are easy to understand. Turning an image of a plate into a pie chart that breaks a meal down into fruits, vegetables, grains and proteins can provide a useful guideline for shoppers who are trying to learn better eating habits. Companies that create supplements can benefit from using sticker labels to highlight the most beneficial components of products. Do you make a beverage that has a high volume of vitamin B12? Include a message about the role this vitamin plays in overall wellness. Inform shoppers how they can make the most of supplement use.

Bring Awareness to Food Product Nutrition Information

Throughout the month, brands can draw attention to food product nutrition information on packaging. Another consideration during this month is the impending changes to nutrition labels, recently announced by the U.S. Food and Drug Administration. Before the new guidelines are made official, companies can demonstrate they are ahead of the curve by providing information about changes to come on food and nutraceutical labels. The new rules will likely downplay the importance of fat content and draw greater attention to the number of calories and the serving size, National Public Radio reported. The new elements of the label will be large and bold so they are more visible. Help your consumers adjust to the changes before they are implemented. Gain the trust of shoppers and they will keep returning to your products.

How to Create Labels for Heart Healthy Natural Products

Create Labels for Heart Health this February

February is the perfect time to create labels for heart health from Lightning Labels

February is the perfect time to February is the perfect time to create labels for heart health.

February is American Heart Month, so it’s an ideal time to create labels for heart health. For many products, wellness is a great selling point. From healthy food products to nutritional supplements, there are many items that can be revamped to demonstrate health benefits. Make custom nutraceutical labels and stickers that demonstrate how the product can support a heart healthy lifestyle. According to the American Heart Association, certain choices support cardiovascular health more than others. Being fit and active keeps the body and heart in good shape. With the addition of a nutritional diet, individuals are potentially on the road to a longer life. By combining activity with balanced nutrition, consumers can reduce the risk of heart disease.

Heart Healthy Natural Product Labels Raise Awareness About Cardiovascular Disease

Using heart healthy natural product labels can grow nutraceutical sales. The American Heart Association says that adding certain supplements to a nutrient-rich diet can be beneficial. Labeling supplements that could support heart health can help brands increase awareness. February is a good time to make some changes to labeling strategies to show your brand’s support for health awareness. Using red in labels can help grab the attention of consumers who are keeping cardiovascular health in mind as they shop. Your brand can also design its own heart healthy logo to bring attention to the best choices. Green is also a good choice to call attention to naturally derived products, since it’s an earth tone.

Be Helpful When Labeling Heart Healthy Products

Sharing useful information is a good rule of thumb for labeling heart healthy products. Make nutraceutical labels that guide consumers toward the right choices. Include some helpful hints on labels that can assist individuals in their initiatives to achieve better health. While food products are a good place to put recipes and meal preparation ideas, nutraceutical labels are a better place for lifestyle tips. In addition to using these products to better manage cholesterol and other issues related to heart health, it’s a good idea to give some ideas for how to be more active. For those just starting out, walking is a good bet. Encouraging consumers to take the stairs instead of the elevator or escalator could cause a significant impact in their daily routines. When you provide customers with advice they can really use, the result could be an increase in brand awareness and consumer trust.

Get Nutraceutical Labels In Time for Holiday Sales

Prepare Nutraceutical Labels for the Holiday Season

nutraceutical labels from Lightning Labels

Shoppers will pay special attention to nutraceutical labels after New Years.

The end of the year is not too far off, which means supplement and vitamin makers should consider revamping their nutraceutical labels to attract shoppers with New Year’s resolutions. With Thanksgiving just around the corner, brands that aren’t already thinking about their holiday marketing strategy could be missing out on an important opportunity to jumpstart sales. While health and dietary products may not yet be top-of-mind for consumers seeking holiday gifts for their loved ones, millions of shoppers with health-related resolutions will be looking for products that can help them achieve their goals. With the right custom nutraceutical labels, brands can ensure their vitamins and supplements satisfy consumers’ demands for healthy products.

According to an infographic from Betterment.com, an online investment platform, nearly half of Americans make New Years resolutions. Forty-seven percent of these individuals set goals to improve themselves in some way and 38 percent make resolutions related to weight. In the weeks leading up to New Year’s Eve and for months after the holiday, consumers will pay special attention to product labels. With the help of Lightning Labels, brands can create custom nutraceutical stickers that grab shoppers’ attention and turn them into buyers.

3 Tips for Creating Eye-Catching Nutraceutical Stickers

As the winter holidays approach, brands looking to revamp their product packaging shouldn’t wait any longer to order nutraceutical stickers. When designing labels for the winter shopping season, there are several considerations to keep in mind:

1. Embrace the Season with Holiday Labels: For products hitting store shelves in the coming weeks, consider adding a little seasonal cheer with holiday labels that embrace winter colors. Lightning Labels’ four-color printing process can create stickers and labels in an incredible variety of hues.

2. Speak to Eco-Conscious Consumers on Nutraceutical Labels: Healthy living isn’t the only thing on consumers’ minds. Green-minded shopping practices have become mainstream, and many people strive to only purchase items that have been made with the Earth in mind. Especially if they’ve made a resolution to be more eco-conscious, consumers will respond well to green packaging. Lightning Labels offers several eco-friendly sticker and label materials to choose from.

3. Highlight Important Information on Nutraceutical Stickers: Come the first of the new year, shoppers will be reading product labels thoroughly as they seek out items that contribute to a healthy lifestyle. Put an emphasis on ingredients, health benefits and other important information on nutraceutical stickers. Lightning Label’s digital printing services allow brands to place small, yet clean and legible print on any product label.

Custom Vitamin Labels: Design Your Own Labels to Sell Your Products’ Health Benefits

Design Your Own Labels in Time for Cold and Flu Season

design your own labels with Lightning Labels

Lightning Labels can help you design your own labels for vitamins.

If your business manufactures vitamins and supplements, you can design your own labels to take advantage of an important sales opportunity in the coming months. While fall is most often associated holidays, cold-weather festivities and preparations for winter, it can also signal the beginning of a different kind of season: cold and flu season.

The flu epidemic hits every year, and according to the Centers for Disease Control and Prevention, it’s practically impossible to determine how severely the virus will spread. While flu season usually reaches its peak in January or February, an outbreak can occur as early as October and the epidemic can continue through May. Because last year’s flu season was particularly harsh, consumers are likely more conscious of the disease than ever before. People are shopping for products that can help them maintain good health, and custom vitamin labels that are unique and informative can make your products stand out from competitors.

In late January, a contributor for Forbes pointed out how the strong flu season was an incredible sales period for pharmacies and over-the-counter cough- and cold-product makers. Whether you make full-spectrum multivitamins or sell herbal supplements aimed at improving immune systems, you can achieve similar results this year by marketing your products effectively with custom labels.

3 Tips for Designing Custom Vitamin Labels

While your products may be small, likely the amount of information you want to provide consumers is not. Maximize the space your product packaging provides with custom vitamin labels that reflect your brand’s quality, as well as your products’ preventative or healing powers. Here are three tips to consider when creating custom labels for vitamins and supplements:

1. Partner with a Label-Printing Expert to Create Vitamin Bottle Labels:

Especially if you’re designing labels yourself, it’s important to work with a label printer that can accommodate all of your needs. Lightning Labels has extensive experience with vitamin bottle labels and offers several reliable label material options, including removable and squeezable ones, as well as various polypropylene options. Additionally, our diversity of label shapes and sizes are sure to match all items in your product suite.

2. Strive for Quality with Labels for Vitamins:

The vitamin and supplement market is large, and as cold and flu season approaches, competition will be particularly aggressive in the coming months. You need a custom label that stands out to ensure your goods don’t blend in with the rest of the products on store shelves. Lightning Labels digital printing ensures your design looks professional and reflects the quality of your ingredients. We offer a seemingly infinite range of colors to choose from and our printing process captures even the most minute details in designs to create labels that are a cut above those on competitors’ goods.

3. Set Your Products Apart with Custom Label Printing:

While a quality label can help your products stand out on store shelves, you need a design that captures shoppers’ attention. Whether you’re looking to market your offerings temporarily for cold and flu season or are seeking new long-term product packaging, it’s important to know what your competitors are doing e then head in a more innovative direction. For example, in addition to listing ingredients, consider explaining how the most active ones can help boost immunity or soothe cold symptoms. For vitamins aimed at children, you can add cartoon graphics fun facts. With Lightning Labels’ labeling solutions and printing service, your options for how to design labels to create something unique are limitless.

Dietary Supplements Labeling Guide & Requirements

Dietary Supplements Labeling Requirements – a guide

Dietary Supplements Labeling Requirements From Lightning Labels

Need help with dietary supplements labeling requirements? Ask us!

A dietary supplement labeling guide is an important part to any nutraceutical product, as it shows buyers the ingredients of whatever it is they are purchasing. Many people are very interested in what their dietary supplements contain for health reasons as well as body-conscious initiatives, and they want to make sure the product will fit their regimen. Product packaging is the main component when shoppers look to buy these supplements, and the best and most accurate label can make or break a company’s sales. The labels can be creative or straightforward, but they need to be clear, concise and on every supplement the store sells.

The best way for dietary supplement brands to sell their products and get people to invest in them long-term is to be honest and offer the best information possible right on the label. This will not only grab their attention but inform them about the supplements the brand offers and how it will give them the benefits them desire. The custom labels are easy to read and can also be creative to attract the customer’s eye and make them want to learn more about what the supplement can offer.

How to Adhere to Dietary Supplements Labeling Requirements

Many people are looking to enhance their diets and make a healthy lifestyle a priority, meaning companies can benefit from high-quality dietary supplement labeling guides. It’s important for dietary supplement businesses to be able to clearly communicate the benefits and ingredients of their products, and an FDA dietary supplements labeling guide will allow them to do so in a cost-effective way that also follows FDA procedures.

While it is important to create exciting labels, companies also need to think about how the information on their dietary supplements follows industry regulations. Having a dietary supplement labeling guide will allow them to do just that.

Lightning Labels Can Help You Adhere to Dietary Supplements Labeling Requirements

Complying with dietary supplements labeling requirements can be made easy using a Lightning Labels high-quality materials. Total customization includes a variety of materials and finishes, including sizes and shapes with a seemingly endless choice of colors.

For more information or to place an order, visit our vitamin bottle labels page. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices on any size order for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

How to Make Nutraceutical Labels Creative and Informative

Redesign Nutraceutical Labels in Time for Bathing Suit Season

items on nutraceutical labels

Explain how the items listed on nutraceutical labels contribute to a healthier lifestyle.

Warm weather is quickly approaching, and consumers are looking to perfect their beach bodies by hitting the gym and eating healthier. As shoppers peruse food, drinks and supplements in store aisles and online, they’re looking for products that will help them look and feel good this summer. With so many shoppers looking at product packaging this season, your nutraceutical labels will make or break your product’s sales.

Consumers want nutritional facts and ingredient information, and they’re more likely to check out items that provide them in a clear, legible way. While it seems like any old nutraceutical label design will do, there are many factors that could turn shoppers away from a product, including print that is too small or unclear. By choosing to create nutraceutical labels using digital printing, however, you can easily fit information onto stickers and packaging in a clean, aesthetically pleasing way. In addition, you can create custom labels that are unique and eye-catching.

3 Ideas for Informative and Creative Custom Labels for Nutraceuticals

It may feel like federal regulations concerning what must and cannot go on custom labels for nutraceuticals limit creativity. However, there are several ways you can make your labels more attractive and informative while complying with merchandising laws. Here are three ways to spruce up nutraceutical labels:

1. Jazz up Instructions
If you sell a product that requires instructions, the first step to designing your nutraceutical labels is determine whether the wording is clear and concise. Keep directions as short as possible without withholding information. Consider using step-by-step lists to make information more understandable. Another way to make product information more appealing and understandable is by adding images. Think about including a simple illustration to demonstrate each step.

2. A Little Color Will Go a Long Way
Sure, nutrition charts have to be in a specific format, but who says they can’t be pink? You can make your products more attractive simply by matching custom stickers and colors to those used on the rest of the product packaging. While this a small change, establishing uniformity or a central theme for your labels makes your brand more recognizable.

3. Explain the Benefits of Ingredients and Nutrient Values
While consumers are avid label readers, they may not fully understand what to look for. If your products contain natural or organic ingredients, explain their benefits. For example, perhaps they’re good choices for consumers who want healthier skin or hair.

The same goes for nutrition facts. Explaining why the protein or fiber value of your food item contributes to a healthy diet is one way to do this.

As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.