New Year Brings Improved Habits and More Attention to Nutraceutical Labels
As shoppers peruse food, beverage and supplement options online and along store aisles, their focus is zoning in on products' nutraceutical labels.
Lightning Labels, a custom label and sticker printing leader, announces that the new year started strong with millions of consumers across the nation setting healthy goals for themselves. Diet, weight loss and exercise are, yet again, hot New Year’s resolutions. Now that the holiday season is in the past, people are ditching festive food in favor of products that relate to their wellness ambitions.
As shoppers peruse food, beverage and supplement options online and along store aisles, their focus is zoning in on products’ nutraceutical labels. They want items related to weight loss, healthy eating, a healthy diet, burning fat and boosting energy.
“Consumers are kicking off 2013 on a healthy note, and the nutraceuticals market has a very strong outlook this year,” says Lightning Labels’ Business Development Manager AnneMarie Campbell. “Supplement sales are up, consumer confidence is high and Americans want to get healthy and are looking at nutraceutical labels for guidance. Manufacturers have the potential to reach more consumers than ever with high-quality custom labels. After companies spend so much time and so many resources to perfect a product, Lightening Labels can give it the packaging it deserves at an affordable price.”
Tips On Reviewing Information on Nutraceutical Labels
To help manufacturers reach health-conscious consumers, Lightning Labels has four tips on reviewing claims on nutraceutical custom labels to ensure shoppers are getting the healthy products they need.
1. Give The People What They Want - When consumers pick up a product, they want to know its nutritional value and what it’s made of. If they want information related to their weight-loss goals, they are looking for buzzwords like “diet,” “healthy,” “zero,” “fiber” and “protein.” Meanwhile, with more consumers developing a taste for the health food market, words like “natural,” “organic,” “no preservatives,” and a natural ingredients list are commonly sought out label components. Using labels printed by Lightning Labels, companies can customize their nutraceutical content to reach their target audience effectively.
2. Make The Search Easy - Some nutraceutical labels are so small and poorly printed that information is difficult to read. After a few minutes of grappling to read the caloric content and ingredients on one of these labels, the shopper will eventually give up and put the product back on the shelf. Making print legible, even at a seemingly tiny size, will keep consumers interested. In addition, manufacturers can bold ingredients that are commonly associated with healthy diet, boosting metabolic activity and weight loss, like green tea extract, flax seeds and natural oils.
3. Jazz Up Product Warning Labels And Directions - To ensure nutraceutical custom labels abide by all government regulations and accurately convey important information to consumers, Lightning Labels’ high-resolution digital label printing lets manufacturers create custom stickers and labels in a very small type size that is still legible. This eliminates worries about confusing consumers and running out of print space. In addition, companies can customize their labels by adding images or illustrations to better describe product use.
4. Get Creative - Consider giving product packaging a makeover by sprucing up its labeling. Lightning Labels can help companies more effectively market their offerings by embellishing items with custom stickers and labels. Manufacturers should choose packaging that reflects their products and how they relate to consumer health goals. For example, for items that are supposed to boost energy, consider a lively design with bright colors. For products that aid in digestion, calming hues of blue and purple may be the right idea.
Lightning Labels is offering a special New Year Sale for those ready to optimize product and nutraceutical sales with custom labels: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.