Tag Archives: lightning labels

The Importance of Design in Product Label Creation

The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn’t mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers’ attention.

What Makes Unique Labels… Well, Unique?

When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that’s superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way.

There are many aspects of design that businesses can use to set their packaging apart, including:

  • Color
  • Label shape and size
  • Label texture and finish
  • Typeface
  • Size and placement of product name and company logo
  • Information about attractive attributes (“Fat-free!” or “Made in the USA,” for instance)

How Can Custom Printing From Lightning Labels Help?

The first step toward making a particular company’s products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers’ attention, there’s still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text – especially the small font sizes often used for nutritional information and ingredient panels – doesn’t exactly reflect well on a company.

Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn’t be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers’ discerning eyes.

Don’t Wait to Get Custom Labels and Stickers

Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that’s far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!

Announcing the New Lightning Labels Website

Announcing New Lightning Labels Website. Changes Come to the Lightning Labels Website

With the goal of making it even easier for customers to order stickers and labels online, Lightning Labels has revamped its website to deliver a more user-friendly experience.

Your custom labels and stickers will be the same great quality as always, but now it’s possible to place orders with minimal time and effort. Once you access the site, you can head straight to the new and improved account management dashboard. There, you’ll be able to duplicate previous orders, reorder specific items, update quantities and make use of our improved order history search options, which allow you to input a date range, order number or P.O. number to find what you’re looking for quickly and easily.

Faster Quotes for Custom Stickers

If you’re looking to get a quote for custom stickers or place a brand new order, that process is simpler and faster than before as well. Our quote calculator, which is conveniently located on the home page, will give you a number after you complete a five-step process that’s simple and fast. First of all, select a label shape. Then, move on to size, material and laminate type. Finally, take a moment to specify the quantity and number of different versions you need. After that, you’re good to go – it’s really that easy.

The never-before-seen features on our new site aren’t just restricted to account management. The whole site now offers an optimized browsing experience, with a brighter, less cluttered layout to boot. Read customer testimonials, learn about the different label and sticker materials we offer and browse the list of our wide range of offerings, from household product labels to food and beverage packaging. If you want to find out more about the ordering process, learn about the artwork specifications that are a crucial part of the label-making process or consult our Frequently Asked Questions page before reaching out to us personally, head to the Resource Center.

Scaling Up to Meet Your Needs for Custom Labels

The website redesign isn’t the only change we’ve made. We also increased the number of operations staff at the Lightning Labels facility in Denver, CO and upgraded our workflow automation for a more streamlined process when it comes to delivering your custom labels. What’s more, we are installing a state of the art digital press so we can turn around your orders even more quickly and truly live up to the “lightning” part of our name.

Label Printing Company, Custom Labels, Label Printing

Limited-Edition Labels Enhance the “Custom” in Custom Label Printing

Denver, CO, (December 4, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of digital label printing technology and incorporate unique, limited-edition labels and packaging this holiday season. To assist customers and manufacturers with holiday marketing, Lighting Labels releases business development tips that cover short-run, limited-edition labels, seasonal custom labels and product packaging.

“Just as technology has enabled major advances in such areas as social media, so is it positively impacting other forms of personalized business development,” says Business Development Manager AnneMarie Campbell. “The manufacturer can collect a certain number of orders, then create personalized product labels targeted to buyers. Instead of just trumpeting the product, it also heralds the customer – heightened perceived value, loyalty and goodwill – which is fitting this holiday season.”

People Flock To Short-Run, Limited-Edition Labels
Even if the product is left unchanged, printing an updated or special-edition label design – made easy with advancements of digital label printing techniques – can attract more customers to the product. Lightning Labels’ business development tips apply to targeting a new audience or marketing toward an entirely new set of potential customers. This creates an opportunity to test new label design and copy without the risk and pressure of harming the product’s already-positive image.

If the limited-edition run is overwhelmingly successful, Lighting Labels recommends doing more special-edition promotions and/or integrating some related tactics into their everyday labels and product marketing strategies.

What Limited-Edition Labels And Products Truly Mean
Special-edition custom labels haven’t always been affixed to products; in fact, the trend didn’t come into full effect until the late 1990s, when it was used as a marketing ploy. Companies utilizing this strategy were quick to discover that not only did demand for the so-called “limited” products increase, but people were willing to pay more money for products labeled as “limited” or “special.”

What started as a marketing plan for higher-end manufacturers and companies is now utilized across the globe by companies. During the holidays, though, more special-edition products seem to line the shelves, from collector tins to themed labels and packaging. Millions of people have made it their hobby to collect as many of these products annually as possible.

How Seasonal Labels And Packaging Affect Consumers
People historically understood that the holidays were fast-approaching by changes in weather, but the prevalence of seasonal custom labels has changed consumers’ holiday associations. Rather than determining the true start of autumn by falling leaves, people rush to devour limited-edition pumpkin spice delicacies and harvest-colored custom labels; winter’s arrival is welcomed by companies’ use of holiday-themed labels and packaging.

The low cost of digital label printing makes limited editions an attainable marketing and promotional plan that can be used for various events and seasons throughout the year. Although it’s not limited to the holiday season, it can be a good time to begin and test the strategy. Low custom labels, label printing, label printing companylabel printing costs and affordable prices of smaller sample batches from Lightning Labels give manufacturers the option to try this tactic on a few products or orders at a time.

How to Market Custom Labels and Products Seasonally
Lightning Labels’ industry advisors note that limited-edition custom labels not only look festive and welcoming, but they can be a gateway into creating an entire themed marketing campaign. Coffee drinkers around the world rejoiced when Starbucks announced via social media that its special-edition red cups were available once again, and manufacturers can use similar strategies.

Promote cheery, special-edition custom labels on your Facebook and Twitter accounts, then take advantage of multichannel marketing by posting pictures of the labels and packaging on Instagram and Pinterest, then tie everything together with a related #hashtag. Consider adding holiday-themed hashtags and QR codes to the limited-edition packaging that people can access once they see or purchase the collectable product.

Right now Lightning Labels is running a special promotion to celebrate its more than 10,000 Lightning Labels Facebook fans by offering 10% off all online orders from December 3, 2012 through December 5, 2012.  Simply use promo code LLFB10 at checkout.  The promo code LLFB10 is valid on new label orders placed online only and does not apply to reorders.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.


My time at Lightning Labels has come to an end. It feels strange typing these words but they are true. Some of you may know that in July 2008, we sold Lightning Labels to Cenveo, one of the leading companies in the printing industry. I was committed to seeing Lightning Labels through a successful transition and I feel the time is right now for me to move on.

This has certainly not been an easy decision. Since the idea for Lightning Labels germinated in my head during a Thanksgiving ski trip back in 2001 I have poured my heart and soul into this company. It has been the most challenging and the most rewarding part of my career. Most days I have loved getting up in the morning and coming in to work here. It has been exciting to see us grow from nothing to one of the leading digital label printers in this country.

Of course, none of this would have been possible without a great group of people. We have a fantastic team here at Lightning Labels and I leave with the confidence of knowing that the company is in good hands. We have weathered the economic downturn well and are growing steadily again. In fact, we just had our best month ever in April. So, the future looks bright for Lightning Labels and our customers.

I am planning on taking the summer off and doing some traveling. We are heading down to Australia next week to visit my family there for three weeks. We will be vacationing up in the Colorado mountains in July and also spending some time with my wife’s family in Des Moines. After that I don’t know. I have been doing some blog consulting and I have a couple of new business ideas that I am mulling over.

One of the joys of my job the last few years has been writing this blog. You may well find me back here doing an occasional guest post as I come across an article that I know would be of interest to the Lightning Labels blog readers. In the meantime, my co-author here for the last year and a half, Christy Correll, will be doing the writing.

So now it is time to say farewell. Before I sign off, I would like to say a few thank yous. Thanks to my regular blog readers, some of whom I know have been reading and commenting on here for years. Thanks to our great team of employees who have gone above and beyond to make sure we provide the best customer service and turnaround time in the industry. Thanks to my old partner and good friend Steve Smith, who also put his heart and soul into Lightning Labels for many years. Thanks also to the many great vendors we work with every day, especially the folks at Masterpiece Graphix and HP. Last, but certainly not least, thanks to all you wonderful Lightning Labels customers, it really has been a pleasure serving you.

It just seems like yesterday that I watched with excitement as our first digital printing press was being unloaded and installed in our warehouse. But that was eight and a half years ago now. It has been a great ride.

WhatTheyThink Video About iLabel

WhatTheyThink is the online leader when it comes to news and information about the printing industry. I have been reading their articles and watching their videos for years. So when they invited me to come by for a video session at the recent DSCOOP conference in Dallas I jumped at the chance.

They asked me to talk about our new iPhone label quoting app called iLabel. Check out the video here.

Handcrafted Soapmakers Guild Annual Conference Coming to Denver Next Month

Registration Open Through April 29

Handcrafted Soapmakers Guild 2010 Annual Conference

We here at Lightning Labels are very excited that the Handcrafted Soapmakers Guild’s 13th Annual Conference is being held just a few miles from our headquarters this year in Denver, Colorado! The conference is open to both members and non-members of the Handcrafted Soapmakers Guild, Inc. and will take place in the  Inverness Hotel and Conference Center Friday, April 30 through-Sunday, May 2. Registration is open through April 29, 2010.

The conference will include presentations by  well-known industry speakers on a wide variety of topicstwo special events, a vendor exhibition hall, networking opportunities, and the guild’s Annual Awards Dinner. Additionally, guild members will have opportunities to work towards certification in soapmaking (from Basic to Master) at the the conference.

Are you planning to attend the conference? If so, please let us know. You might also want to make a note to stop by the Lightning Labels table in the exhibition hall. We would love to chat with you about what your business is up these days!

Lightning Labels Featured on Cover of packagePRINTING Magazine

Lightning Labels management team pictured (left to right): Justin Babcock, prepress and IT manager; Tammie MacLachlan, customer service manager; James Lowry, general manager; Wendy Murphy, administration manager; and Peter Renton, founder, director of business development.

Lightning Labels management team pictured (left to right): Justin Babcock, prepress and IT manager; Tammie MacLachlan, customer service manager; James Lowry, general manager; Wendy Murphy, administration manager; and Peter Renton, founder, director of business development.

Lightning Labels was recently profiled in packagePRINTING Magazine as one of the top all-digital printing companies in the US.

Lightning Labels General Manager James Lowry said it was very exciting for Lightning Labels to be the cover story for the February 2010 edition of packagePRINTING.

“With Peter’s leadership, Lightning has been on the leading edge of digital printing for many years,” Lowry said, referring to Lightning Labels Founder Peter Renton. “The printing industry is recognizing that our world is changing and that digital is the future. Our commitment is to continue to leverage cutting edge digital printing technology in order to provide our customers with high-quality products and fast, reliable service for many years to come.”

PackagePRINTING Magazine has a monthly circulation of approximately 23,400 readers and is a niche publication written for printers and converters of labels, flexible packaging, and folding cartons. Each month, the magazine focuses on an issue from the perspective of a printer. Past feature articles have covered topics such as profitability, current events that affect the printing industry, and cost reduction strategies. In addition to publishing a monthly feature article, packagePRINTING regularly covers the latest news in sustainability, design innovation, technology, online marketing, and new products that are of interest to the printer and supplier community.

Free Ground Shipping on All Orders Placed Through March at Lightning Labels

Lightning Labels has a lot to be excited about right now. We just updated our website & logo with a brand new look & feel, & have created the world’s 1st label quoting iPhone app. We invite you to share in our excitement & celebrate with us. Our party favor is pretty exciting, too: no ground shipping charges on all orders placed through March! We hope you like it.

To get a quote on your custom labels & stickers order now & take advantage of this special offer, we invite you to …

  • Use our online quoting system,
  • Download iLabel from the iTunes store,
  • Or give us a call at 1-888-685-2235.

Remember, free ground shipping is only available through March 31, 2010 … so plan accordingly!

Announcing iLabel – the World’s First iPhone App for the Label Industry

iLabel custom label quoting system for the iPhone

Last year I was looking at the analytics for our web site and I noticed that there were more and more people browsing our site from their iPhones. Many of these people were using our online label quoter to get pricing. So we decided to make it easier for these people and build a dedicated iPhone app that anyone could download to their phone and easily create a quote. We named it iLabel.

Yesterday Apple approved iLabel, which we believe to be the world’s first label quoting application for the iPhone. Just click this link here and you will be taken to the iTunes store where you can download iLabel. Best of all it is completely free.

It is a very simple application and it mirrors the online label quoter on our web site. Just choose a shape, a size, material, laminate, number of different versions and a total quantity. Then just tap the Get Quote button and your quote is displayed. If you like the quote we have a button on the final screen that you can tap to place a call directly to Lightning Labels where you can speak to one of our customer service reps. We will automatically have access to the details of your quote when you call.

Here at Lightning Labels we have always prided ourselves on being on the cutting edge of label industry technology. We were one of the first label printers to have online quoting (launched back in 2003) and now we are the first to launch an iPhone app for label quoting. If you have an iPhone go ahead and download iLabel and now you will be able to quickly and easily get label quotes on your phone.

Related Information

iPhone iLabel App