Tag Archives: label printing

Limited-Edition Labels Enhance the “Custom” in Custom Label Printing

Denver, CO, (December 4, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of digital label printing technology and incorporate unique, limited-edition labels and packaging this holiday season. To assist customers and manufacturers with holiday marketing, Lighting Labels releases business development tips that cover short-run, limited-edition labels, seasonal custom labels and product packaging.

“Just as technology has enabled major advances in such areas as social media, so is it positively impacting other forms of personalized business development,” says Business Development Manager… Read the rest of Label Printing Company, Lightning Labels, Offers Business Development Tips

I am a big fan of the hit TV series Mad Men. What intrigues me most about the show is the window it provides into the advertising world of Madison Avenue in the 1960′s. Then it was relatively easy to reach the masses with an advertising message. A print campaign (in newspapers and magazines) combined with some TV ads would ensure your product could be introduced to most Americans.

Every day, we are getting further removed from that world. Last… Read the rest of Product Labels are More Important than TV | 2 Comments

This may sound like blasphemy from a person who been preaching the gospel of digital label printing for more than eight years now. But the bottom line is the only people who really care about how labels are printed are the people printing the labels. Customers really don’t care; they just want high quality and inexpensive labels.

This point was driven home to me when I was going through our web site analytics yesterday. Of all the people who find us online… Read the rest of No One Cares About Digital Label Printing

Lightning Labels management team pictured (left to right): Justin Babcock, prepress and IT manager; Tammie MacLachlan, customer service manager; James Lowry, general manager; Wendy Murphy, administration manager; and Peter Renton, founder, director of business development.

Lightning Labels was recently profiled in packagePRINTING Magazine as one of… Read the rest of Lightning Labels Featured on Cover of packagePRINTING Magazine

LabelExpo is the largest trade show for the label printing industry. Every September it alternates between Chicago and Brussels, this year was the European edition (which is far bigger than the US version) that ended a couple of days ago. Unfortunately I wasn’t able to make it over to the show but I followed updates from Label & Narrow Web magazine, Converting Magazine and live on Twitter.

Fellow label industry blogger, Adrian Steele… Read the rest of The World's Biggest Label Printing Show | 2 Comments

If you are like most people — and especially if you are a business person — you appreciate any opportunity to save time and money. When placing a print order for the first time, requesting press proofs is one measure you can take to ensure you save as much of these precious commodities as possible.

Press Proofs are …

• Printed on the same equipment and material used