Tag Archives: label design

Barbecue Sauce Design Tips To Target Your Markets

Grow Sales by Utilizing Barbecue Sauce Labeling Design Tips

barbecue design tips from Lightning Labels

Use barbecue design tips to grow sales.

Lightning Labels’ barbecue sauce labeling design tips can help brands target the right markets. Barbecue is an American staple, beloved by food professionals, gourmets and backyard grillers alike. If you live in the U.S., chances are you’ve had barbecue and will again once the weather begins to warm up. This means the consumer base for barbecue sauce is incredibly varied, stretching across states even into international markets, which have their own styles of barbecue. By targeting your barbeque sauce labels to a more specific group, you could see an increase in sales.

Think About Targeted Markets for Barbecue Sauce

There are two main groups to think about for targeted markets for barbecue sauce: gourmet foodies and more casual consumers. Some people just want to purchase a cheap but delicious barbecue sauce to improve the taste of their neighborhood barbecue, a go-to condiment to slather on chicken or ribs. Others are more concerned about flavor profiles, recipes and food pairings. Depending on which group you aim to impress, your label strategy should be somewhat different. Make sure you include information that will appeal to your target market. For foodie types, you can emphasize ingredients, like specific peppers and spices, as well as the best ways to use the sauce.

Overall taste may serve you better for the more casual eaters. Is it tangy, spicy or sweet? Do you have testimonials to highlight? Promote how easy the product is to use in all situations and how it improves the dining experience.

Consider Geography for BBQ Sauce Label Marketing

BBQ sauce label marketing gets your products seen by the right shoppers. Another element to think about for barbecue and hot sauce labels is what style of cuisine your sauce works best with. According to Time Magazine, BBQ sauce differs by region in the U.S. Memphis, Tenn., North Carolina, Kansas City and others all claim to have unique styles. For instance, Memphis is famous for serving up pulled pork that has been soaked in a sweet tomato-based sauce, while western Texans prefer mesquite-smoked brisket. Of course, the U.S. doesn’t hold a monopoly on barbecue, either. Many countries have unique styles of this preparation method. From Jamaica to Korea, the barbecue phenomenon is international. Be sure to promote the unique geographical origins of your product, if they exist. Some purists will want to know.

Gold Labels: Your Guide to Printing Flashy, Metal-Colored Labels

Printing Flashy Labels Gets Consumer Attention

printing flashy labels from Lightning Labels

Printing flashy labels can remind consumers of awards and medals.

Printing flashy labels is a good way to catch the shopper’s eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you’re introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won’t be expecting to see shimmering packaging. In situations where consumers make decisions quickly, using a metallic finish can give products an edge simply by way of being eye-catching. Best of all, metallics, particularly silver, tend to look good with many different colors. This means you can integrate a little sparkle into your labeling strategy without having to overhaul your branding. You can also take advantage of the unique connotations that metallic finishes have when designing labels and stickers.

Gold Labels Can be Used Strategically

Using silver or gold labels makes items appear luxurious and valuable. When most people think of awards and accolades, they usually come with a metallic ribbon or statue. Gold, silver and bronze remind us of winners. Particularly, if your brand has won a taste test, or your company has received some other award, a metallic sticker can more successfully draw attention to this fact than a regular color might. It will also lend a bit more credibility to the claim of being award-winning. Metallics have other connotations as well. Traditionally, they are expensive. Kings and queens adorned themselves in silver and gold. This means adding a metallic sheen can be reminiscent of value and sophistication.

Metal Colored Labels Make Products Look High-Tech

Metal colored labels can be be integrated with other innovative packaging ideas. Metallics have other connotations in the digital age. While they can bring to mind old-school royalty, when implemented with a slightly different color scheme, they can seem tech-savvy. When used with black or gray, silver labels can make packaging take on a futuristic appearance, perfect for any brand that wants to appear ahead of the curve in their industry. Metallics are also a good way to make body product packaging more appealing for male shoppers. Silver and chrome are also reminiscent of speed and efficiency because they bring to mind cars, trains and airplanes.

Use Metallic Labels Creatively

On top of sending a message, metallics are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labeling that brings greater attention to your brand’s innovative perspective. You can print on top of a silver label in more subtle ways. For example, a refreshing drink company could use silver to portray a crisp lake or body of water on a label. This could also work for snowscapes, or images of cities. No matter what your labeling ideas, metallics can be integrated in refreshing ways.

Custom Shape Labels: Tips On Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

Design Lip Balm Labels Like Ads to Market More Lip Balm

Design Lip Balm Labels to Sell Your Products

how to design lip balm labels from Lightning Labels

Design lip balm labels to help sell more lip balm when consumers need it most.

Make a miniature advertisement for your brand and products when you design lip balm labels.

During the winter, lip balms undergo heavy use. Cold weather causes chapped lips, so people are going to be using these items more frequently.

Since lip balms will frequently emerge from pockets to soothe chapped lips, these little items will be highly visible for the next few months. It’s a good idea to create custom lip balm labels that act as an advertisement for your company.

Because of their small size, lip balms are perfect to use in free giveaways that will expand your brand presence.

3 Lip Balm Label Design Tips to Boost Brand Visibility

Here are three lip balm label design tips that will help you make the most of the popularity of your product:

1. Use Soothing Colors on Custom Labels for Lip Balm

When making custom labels for lip balm, different colors create unique psychological effects. A study from Emerald Insight found that 62 to 90 percent of a purchasing decision is based on color. While it would be untrue to say that everyone has the same response when they see certain colors, there is some truth to purported relationships between color and emotion. For instance, green is often associated with peace and health, while red is bold and exciting. Yellow portrays warmth and optimism. In addition, using a neutral color like green is likely to appeal to both men and women.

2. Make the Most of Lip Balm Label Space

You have very little room on your lip balm label, so use it wisely. Make sure the brand name is clearly visible and stands out from the background. Cramming too much information onto a small space can make your label look cluttered and unattractive, not to mention unmemorable. For an extra touch, an extended content label can allow you to fit additional information by having a layer that peels off. Provide information about your brand’s website on your labels so interested users can find additional information.

3. Use Durable Lip Balm Label Materials

An impeccably designed lip balm label will be worthless if all of your branding information rubs off. Since lip balms are handled frequently, their labels need to be sturdy. Lightning Labels offers water- and oil-resistant materials for lip balm packaging that will help to prevent your labels from fading. To make labels even more resistant to daily lip balm use, you can add a glossy laminate on top. Labeling solutions from Lightning Labels ensure your labels reflect the quality of your brand and products.

Label Design Ideas for New Year’s Resolutions

Use Label Design Ideas for New Year’s Resolutions to Increase Sales

running with design ideas for New Year’s resolutions

Help motivate consumers when coming up label design ideas for New Year’s resolutions.

Take advantage of the spirit of self-renewal when thinking up label design ideas for New Year’s resolutions. Because consumers are changing their habits, certain markets open up at the beginning of the year. This is a good time to create new custom product labels that help those with new resolutions take steps to reach their goals. With a savvy design scheme, you can use labels to attract new customers and strengthen your relationship with existing fans. Losing weight is one of the top resolutions that individuals make every year. This means athletic gear, healthy foods, beverages and nutraceutical supplements could be in high demand over the next few months, especially if they’re packaged with the right labels.

1. Be Informative When Labeling for New Year’s Resolutions

When labeling for New Year’s resolutions, provide helpful tips for those hoping to live healthier lifestyles. On food labels, include recipes for wholesome dishes. Food product labels can also be used to communicate ideas for exercises or stretches. Demonstrate that your brand is a helpful informational resource for those hoping to become more active in the New Year.

Other types of companies can join in too. Since supplements and sports beverages tend to support healthy lifestyle changes, utilize label space to provide advice on how to eat more nutritious meals or how to target nutrients that optimize energy.

2. Use Motivational Colors in Product Labeling for New Year’s

Alert customers that you’re on their side by visually changing product labeling for New Year’s. Making small changes in wording and color can go a long way in attracting the attention of a new customer group. Certain colors are more likely to motivate people to get moving. For instance, studies have shown that the color green has beneficial effects on the psychology of people exercising. Being shown pleasant images of outdoor green spaces during a workout has shown positive effects on mood.

3. Provide Encouragement on Labels

If you sell a product that can help people reach their goals, create a promotion. For example, if you create a healthy cereal, give consumers a discount after they have purchased a certain number of boxes. Offer a free giveaway that will help customers reach their goals, like a pedometer. Brands can also include blank charts on health product labels that will help customers monitor their own progress by keeping track of meals and exercise routines. Another simple way to help is to provide motivational language that lets consumers know that your brand supports their activities. Saying “you can do it” provides positive reinforcement that will make customers want to continue purchasing your products.

Create Promotional Labels to Keep Customers After the Holidays

Keep Customers After the Holidays Using an Interesting Label Design

demonstrate the year-round appeal of products with promotional labels

Keep customers after the holidays by demonstrating the year-round appeal of your products.

Use an innovative label design to keep customers after the holidays are over. Once holiday shoppers have finished up their gift lists, sales can fall into a slump. However, with some creativity and thoughtful strategy, you can maintain interest in your products throughout the New Year using promotional labels.

The transitional period after the holidays is a great time to introduce an interesting new design. Catch the attention of customers when they are expecting most brands will return from seasonal designs back to their traditional look. While sales may be slower following the holiday season, consumers are always on the lookout for interesting products. You can create labels that reel in shoppers and make them want to give themselves a post-holiday gift.

Create Promotional Labels with Year-Round Appeal

Another good way to beat the post-holiday slump is to create promotional labels that demonstrate your product is a necessity all year long. Customers don’t just like to pamper themselves during the holiday season. From candles to food items, some products promote luxury throughout the year. When designing labels between holidays, avoid using imagery directly tied to the seasons. One way to do this is to make labels text-based with vibrant colors. Using streamlined sans-serif fonts can communicate that a brand is fresh and forward-thinking. Particularly for food products, the information about a product is often what sells. Present it on labels in an interesting way that sets your product apart from others next to it on store shelves. Sometimes negative space on a label can be very eye-catching. You can also change up the label shape to further attract attention.

Incorporate January Promotions into Holiday Promotional Labels

If you do decide to create holiday promotional labels, include a deal that customers can claim in January or February. There’s no better way to encourage shoppers to buy than to offer them price incentives to do so. It’s easy to get creative when developing promotions. Use an extended-content label that customers can peel off to reveal a coupon. Make the deal redeemable both in stores and online so that individuals have more avenues to make a purchase.

Include Extra Information on Product Labels

While a well-thought-out design is key, you can have fun with product labeling, too, even while adhering to labeling tips for businesses. Many companies include trivia or jokes on their packaging. These tidbits foster customer engagement and often encourage individuals to collect your products. If you create a food product, include a seasonal recipe on the label. Another way to get customers thinking about your product outside the holiday context is to provide a message that leads consumers to your website. For example, let them know you have more recipes or other pertinent information online.

5 Holiday Label Design Tips

Lighting Labels Offers Holiday Label Design Tips to Make Products Extra Festive

make holiday labels from Lightning Labels

Use these holiday label design tips to expand your reach this holiday season.

This holiday season, get ahead of the marketing game with holiday label design tips from Lightning Labels. This is the busiest time of the year for many retailers, novelty food makers and other businesses.

On top of getting products on the shelves, you need put together a seasonal promotional scheme that will ensure shoppers notice your brand.

Lightning Labels can help manufacturers large and small make their products command attention this holiday season with custom shape labels.

5 Tips for Making Holiday Labels

1. Create Holiday Labels for Different Markets
Customizing holiday labels for different markets can help improve your brand’s performance. It’s important to keep in mind what kind of person will be buying and receiving your products this holiday season. Are your products aimed at children? If so, make sure  your custom labels include family-oriented imagery that parents are likely to be attracted to.

You can also appeal to a wider audience by placing an emphasis on the winter season. Images of animals frolicking in fresh snow can have mass appeal, for example. Naturally, it’s best to save the pictures of Santa Claus and elves for younger children. In contrast, pictures of sleigh rides and fireplaces may have a nostalgic draw for older consumers.

2. Custom Holiday Labels can be Humorous or Austere
There are many different approaches you can take when making custom holiday labels. Many consumers respond positively to humor, but depending on the type of product you are labeling, a more traditional holiday theme may be better. Use custom shape labels to make funny images that stand out, or make a wreath or gingerbread cookie shape. In an aisle of holiday-themed packages, an interesting label shape is bound to catch the eye.

3. Do Something Creative
Distinguish your products from competitors’ by doing something innovative with your label. Extended content labels can peel off to reveal a special message or coupon code. You can also include a QR code that will take customers to a special holiday page on your website. Perhaps if you’re extra crafty, use a matte finish on labels, and include a handwritten message on top to make the most of personalized holiday gift ideas. Alternatively, you can opt for a peel-off label to make an attractive holiday sticker that customers can keep as a festive memento.

4. Choose Colors that Pop on Your Label
The shelves are likely to be full of red and green products this month. Try to differentiate your items by creating labels that feature variations of these colors or totally different ones. You can use blues, purples and whites to emphasize the beautiful winter weather. With the right imagery, any color palette will work. The more unique, the better.

5. Use a Trusted Label Printer
Lighting Labels is a cost-effective label printing solution for both small enterprises and large businesses. Our state-of-the-art printing technology gives eye-catching results that can enhance your brand.

Create Your Own Labels for Christmas Candles

Create Your Own Labels for Candles This Holiday Season

create your own labels for candles

Create your own labels to help sell candles this holiday season.

If you create your own labels for candles, consider taking advantage of the sales opportunity the winter holidays provides.

Whether you sell candles in retail stores across the country or at craft fairs and farmers markets, seasonal marketing can help boost your products’ visibility in the coming weeks.

Around Thanksgiving, consumers are looking for products that either make great holiday gifts or play a role in festive celebrations.

Christmas candles are a popular purchase this time of year, and with the right labels, you’ll see shoppers flock toward your product offerings.

Create Your Own Candle Labels with Top-Quality Labeling Solutions

When you create your own candle labels, you get to decide exactly what they’ll look like. Lightning Labels’ printing ensures every detail you put into your design is reflected in your labels. Every shade of color is printed clearly, and graphics and text are clean and crisp.

While holiday shopping trends can boost the number of consumers seeking Christmas candles, they also mean greater competition. Your products need to stand out from other candles, and high-quality, professional labels will help them do this.

In addition to offering customizable, industry-leading candle label solutions, Lightning Labels guarantees a speedy turnaround and a fair price. It’s not too late to make holiday labels for your candles.

3 Tips for Designing Christmas Candle Labels

No matter the size of your marketing budget, Lightning Labels can help you make eye-catching Christmas candle labels that reel in consumers this holiday season. Here are three ideas to help inspire a unique design for your holiday candle labels:

1. Include Festive Colors and Graphics: Whether you’re adding a festive touch to an existing label design or revamping your entire product packaging for the holidays, it’s a good idea to incorporate seasonal imagery and colors on Christmas labels.

2. Use Impactful Text: Because candle labels won’t provide a lot of marketing space, you have to use them widely. Make sure the wording you choose to include on Christmas candles is strategic; opt for highly descriptive language, but maintain brevity.

3. Boast Your Candle’s Best Attributes: Is your candle made from all-natural ingredients? Was it manufactured sustainably or with respect to fair-trade standards? Because this information is important to consumers today, make sure it’s communicated effectively on your labels.

Labels Play Many Marketing Roles

Labels In Storytelling, Shelf Impact, Brand Recognition…

custom labels from Lightning Labels MarketingWeek magazine details the weighty burden that packaging (and therefore labeling) plays in product marketing and consumer sentiment. Among the areas tying into packaging and custom labels are storytelling, brand recognition and shelf impact.

Ed Woodcock, strategy director of Australian beauty brand Aesop, explains his view of this multifaceted role in an article published recently in MarketingWeek. He notes, “When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth.’”

He then details a New York Times columnist wanting to demonstrate how “story” impacts consumer assessment of value: “…it’s not just products in themselves that we value, but also the story that goes with them…So he decided to conduct an experiment.”

Woodcock then tells the tale of the columnist purchasing 100 worn-down items from flea market and thrift shops, then paired each with talented writers tasked with telling a short story about the object to give it new meaning. “The results were astounding,” writes Woodcock. “The average rise in value was 2,700 per cent. A 33c mallet sold for $71. A 25c plastic banana fetched $76.”

Adds Woodcock, “The experiment is a reminder that branding is much like storytelling. Brands attribute meaning to objects and charge otherwise functional products with emotion, much like the stories in the experiment. Marketing is a form of storytelling…It’s a nice anecdote, but what’s this got to do with design?…The obvious answer is that packaging should tell a story…”

Can Product Packaging Tell A Story?

He elaborates, “Ask any designer if packaging can tell a story, and the unequivocal answer will be: ‘Yes, of course!’ By means of colour, visual metaphor, symbol, texture and materials, you can create a mood and a feeling…copywriters can add an engaging tone of voice.

“So, yes, packaging can tell a story. But it has a lot of other responsibilities too; not least shelf impact, product delivery and brand recognition…One of the primary functions of packaging is to help consumers make a choice at the shelf. It prompts a ‘moment of truth’. Many of the choices we make at the supermarket shelf are habitual: we like what we know…But charge a brand with enough meaning and emotion, and consumers can be persuaded to make a change…”

Given the many hats that packaging and labels can wear, it’s important to carefully think through development of these critical elements—not just throw something together as an afterthought. As Woodcock points out, “Packaging is often your brand’s most important medium.”

This is all great food for thought. To get from thought to action, first decide priority. While storytelling, brand recognition and shelf impact are all vitally important, what’s your top concern today? Then, decide how the other areas can support the process.

For example, let’s say your shelf impact isn’t where you want it to be. Will a new label design help you better stand out from the crowd? How can you ramp up overall brand recognition with an indelible tie to the label, so that people seeing your product(s) on the shelf will have an “aha” moment? What stories can you create that also tie to the labeling, further enhancing shelf recognition?

Think About What You Want Your Label Design To Do

Rethinking your label design in light of its weighty role in marketing your product? When you’re ready to go, we’re ready to help you get there.

Get Nutraceutical Labels In Time for Holiday Sales

Prepare Nutraceutical Labels for the Holiday Season

nutraceutical labels from Lightning Labels

Shoppers will pay special attention to nutraceutical labels after New Years.

The end of the year is not too far off, which means supplement and vitamin makers should consider revamping their nutraceutical labels to attract shoppers with New Year’s resolutions. With Thanksgiving just around the corner, brands that aren’t already thinking about their holiday marketing strategy could be missing out on an important opportunity to jumpstart sales. While health and dietary products may not yet be top-of-mind for consumers seeking holiday gifts for their loved ones, millions of shoppers with health-related resolutions will be looking for products that can help them achieve their goals. With the right custom nutraceutical labels, brands can ensure their vitamins and supplements satisfy consumers’ demands for healthy products.

According to an infographic from Betterment.com, an online investment platform, nearly half of Americans make New Years resolutions. Forty-seven percent of these individuals set goals to improve themselves in some way and 38 percent make resolutions related to weight. In the weeks leading up to New Year’s Eve and for months after the holiday, consumers will pay special attention to product labels. With the help of Lightning Labels, brands can create custom nutraceutical stickers that grab shoppers’ attention and turn them into buyers.

3 Tips for Creating Eye-Catching Nutraceutical Stickers

As the winter holidays approach, brands looking to revamp their product packaging shouldn’t wait any longer to order nutraceutical stickers. When designing labels for the winter shopping season, there are several considerations to keep in mind:

1. Embrace the Season with Holiday Labels: For products hitting store shelves in the coming weeks, consider adding a little seasonal cheer with holiday labels that embrace winter colors. Lightning Labels’ four-color printing process can create stickers and labels in an incredible variety of hues.

2. Speak to Eco-Conscious Consumers on Nutraceutical Labels: Healthy living isn’t the only thing on consumers’ minds. Green-minded shopping practices have become mainstream, and many people strive to only purchase items that have been made with the Earth in mind. Especially if they’ve made a resolution to be more eco-conscious, consumers will respond well to green packaging. Lightning Labels offers several eco-friendly sticker and label materials to choose from.

3. Highlight Important Information on Nutraceutical Stickers: Come the first of the new year, shoppers will be reading product labels thoroughly as they seek out items that contribute to a healthy lifestyle. Put an emphasis on ingredients, health benefits and other important information on nutraceutical stickers. Lightning Label’s digital printing services allow brands to place small, yet clean and legible print on any product label.