Tag Archives: Custom Labels

Prepare for Mother’s Day with Custom Labels for Candles, Cosmetics and Beauty Products

Happy Mother's DayAre Your Product Labels Ready for Mother’s Day?

Mother’s Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day.

More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren’t a full-time job in its own right, many even have their own careers on top of all that. There’s no doubt about it – moms are busy people. So, when Mother’s Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

Optimizing Your Custom Labels

If relaxation is the name of your marketing game for the second Sunday in May, be sure to integrate soothing colors into your custom labels. You can’t go wrong with pastel shades, especially soothing blues, tranquil greens, glowing pinks and sumptuous purples.

Did you know that purple is a traditionally regal color? Around this time of year, shoppers are looking for items to make their moms feel like queens, so a little purple can go a long way. For a splash of decadence, try using gold trim or silver highlights – but don’t go overboard, or else you may cross the line from tasteful and elegant to gaudy and over the top.

Bath Product and Candle Labels Should Hold Up Under Pressure – Just Like Mom

Keeping candles and bath products near the sink or the tub sounds great in terms of easy access, but as any mom knows, sometimes accidents can happen. A splash of water, an unplanned dunk, contact with bath oils or the extreme heat generated by hot wax shouldn’t ruin bath product or candle labels. That being said, if the wrong material is used, your carefully designed labels may very well get ruined. Don’t take the risk – make sure your labels are water- and heat-resistant by ordering them from Lightning Labels.

In addition to ensuring safety, Lightning Labels also offers high-quality, professional-looking custom stickers and labels than can stand up to major national brands’ packaging at a fraction of the cost. Catch consumers’ attention in the weeks leading up to Mother’s Day without breaking the bank!

Promote Community Gardens with Custom Labels and Stickers

Liquor Labeling TrendsGet the Word Out About Community Gardens Using Custom Stickers

Community gardens are advantageous to neighborhoods in a whole host of ways, so why not promote them with custom stickers?

According to the website for President Barack Obama’s nationwide service initiative United We Serve, the benefits of community gardens are numerous, and include:

  • Providing a place for families and individuals without gardens of their own to grow plants, flowers and produce.
  • Facilitating local access to fresh and nutritionally rich foods.
  • Offering members a chance to give back to their communities by donating what they grow to soup kitchens and food banks.
  • Giving green-thumbed individuals the opportunity to share their knowledge and bond with their neighbors.
  • Partnering with schools and after-school organizations to teach children about gardening and nutrition.

Event Promotion Can Help Take Community Gardens to the Next Level

Event promotion can be a great way to raise awareness of local initiatives, and community gardens are no exception in this regard. The events in question can be anything from tours of plots to dinner parties featuring dishes made with ingredients sourced from the garden – whatever the details, using custom stickers and labels to get the word out is a surefire way of increasing turnout. The more people who know about a community garden, the more are likely to get involved, so hosting and promoting events is an important way to bolster membership and local interest.

Take Advantage of Event Stickers from Lightning Labels

At Lightning Labels, we have extensive experience printing custom stickers and labels in just about any shape, size and material you can imagine. As well as helping with promotion, we also offer event stickers that can be used during occasions themselves. Say you’re planning to sell produce grown at a community garden for a good cause – professional and high-quality labeling can go a long way. Small operations like community gardens typically don’t have high budgets, which is where Lightning Labels’ custom sticker printing in small amounts comes in useful. If you only need a small number of stickers or want a selection of different designs, take advantage of our short-run roll stickers, which can be printed in small enough quantities to make them financially viable and help you avoid breaking the bank.

How Can Labels Convey Brand Message?

If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

When it comes down to it, there are two main reasons behind adding product labels to items – to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels’ only use. In a sense, they act as mini billboards for a brand, whether they’re wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap.

Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company. If leveraged effectively, packaging can become an extension of a brand in its own right. If a company fails to acknowledge and misses the chance to reinforce its brand message, however, a powerful marketing opportunity is lost.

The Dual Purposes of Custom Labels

At their core, custom labels serve two purposes, depending on the familiarity and stature of the brand.

  • A relatively unknown enterprise that’s new, small or simply not well-known can use custom labels to make its products stand out from everything else on store shelves. Even businesses on a budget can benefit from Lightning Labels’ good-quality, high-definition, vibrant labels.
  • For a more established brand, custom labels facilitate instant recognition for customers who either already know what they’re looking for or are familiar with the company’s good reputation and decide to give its products a try.

The Power of Branded Labels

If designed effectively, branded labels should answer the following two questions:

  • What attributes distinguish the company from its competitors, i.e. why should consumers choose this particular enterprise over any of the others that are out there?
  • How are the business’ products different from – and better than – those offered by its rivals, i.e. what is their unique value and what makes them stand out from the crowd?

For instance, consider the example of an enterprise that has been around for more than a century. It makes sense for a company like this to focus its brand message around the general idea that it’s been doing what it does for years and knows its industry better than any other organization out there. In this scenario, there’s the implication that the business has gone through a process of trial and error, perfected its approach over time and, as a result, produces goods of a higher caliber than its younger and less seasoned competitors. The notion seems straightforward enough, but how can the company translate this to its labeling? Faux-parchment labels are a great way to emphasize age – and all without requiring the consumer to read a single word. That being said, of course, prominently displaying the year in which the enterprise was founded doesn’t hurt either.

Celebrate Easter with Seasonal Candy and Chocolate Labels

seasonal-candy-and-chocolate-labelsWhy Jazz Up Food Labels for Easter?

For many Americans, Easter Sunday simply wouldn’t be complete without the candy and chocolate that have become a well-loved part of the holiday, which represents a stellar opportunity for confectionery companies to revamp their food labels – and, indeed, their products themselves.

Whether your enterprise is planning to replace its regular candy and chocolate with bunny-, chick- and egg-shaped equivalents or is simply looking to position its offerings as the perfect Easter egg stuffer, product labels are crucial at this time of year. Many of your competitors will be switching up their packaging for Easter, so if you stick to the same old design, your wares will likely get overlooked.

Add Pizzazz to Package Labels and Reap the Seasonal Rewards

How important are eye-catching seasonal package labels? According to the National Retail Federation’s recently released Easter Spending Survey, an overwhelming majority of people who are planning to celebrate Easter this year anticipate buying candy (nine in 10, or 89.3 percent, of the more than 6,300 consumers who took part in the poll). The NRF projects that more than $2.2 billion will be spent on sweet seasonal treats in 2015.

“Americans are eager to dip their toes in the fresh green grass this Easter and celebrate the day with friends and family,” commented Pam Goodfellow, director of Prosper Insights and Analytics, the research firm that partnered with the NRF to conduct the study.
With $2.2 billion up for grabs among confectionery companies, the more vibrant and attention-grabbing your product labels, the better.

Show Your Company is Eager for Easter with Custom Labels

You might think that in order to take your custom labels to the next level and truly pique the interest of Easter shoppers, you’ll need to sink a significant amount of money into a revamp. However, if you partner with Lightning Labels, you can expect the high quality and vibrant, crisp colors you’re looking for without the hefty price tag you might expect, thanks to our state-of-the-art label printing technology. After all, just because you aren’t a major national brand, that doesn’t mean your Easter candy or chocolate should be packaged any less professionally.

See the quality of our custom labels and stickers for yourself by requesting a sample of our label materials. Once you place your order, you can get a free printed press proof or emailed PDF files – we want to make sure you know exactly what you’re getting before you finalize your transaction with us.

With Easter just a few days away, you might think it’s too late to place an order, but Lightning Labels is more than just a name – it’s a description. Following press approval, you can expect a turnaround time of two to three business days, allowing you to get your products out there in time for the big day.

Launching a New Product? Ask These 4 Custom Label Design Questions

New product launch label design. The Importance of Label Design

Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. At the end of the day, even though the old adage warns against judging a book by its cover, we all know that people tend to do this – and the same is true of consumers browsing products. With this in mind, it’s critical for product labels to be the best they can be.

Things to Ask When Designing Custom Labels

When you’re staring at a blank screen, it can be daunting to figure out how to begin designing the custom labels for your new product. Asking the following questions is a good place to start.

1. What do you need to include on the label?
Product labels must include elements such as the brand’s logo, your company’s name and address, a list of ingredients, nutritional information and more.

2. What color scheme is suitable?
You might already have a set color scheme that ties all your products together, but if not, think long and hard about aspects like the psychology of color and which hues will clash with your brand’s logo.

3. What shape should the label be?
If you’re designing the packaging for a wine bottle, a label with a height that considerably exceeds its width will make the most sense. In contrast, for something like a candle, you’ll want the label to be wider than it is tall.

4. Does the label need to meet any special requirements?
Referring back to the example of a candle, it stands to reason that the stickers and labels adorning such a product should be flame-resistant and able to withstand extreme heat. Similarly, bath and body product labels must hold their own when exposed to water and oils.

Turning Your Ideas for Product Labels into Reality

After you’ve answered the questions above and the relevant people have signed off on your vision, it’s time to bring those hypothetical product labels into the real world. Lightning Labels can take your design and turn it around in as little as 48 hours.

Take Advantage of the New Laser Cut Labels from Lightning Labels

New laser cut labels.Turn Your Visions of Custom Labels Into Reality with Lightning Labels

Sometimes, companies come up with big ideas involving custom labels, only to be met with the news that they have to adjust their lovingly crafted concepts due to practical considerations on the label-maker’s end.

This isn’t the case with Lightning Labels, as our innovative laser die-cutting technology creates labels in custom shapes and sizes with impeccable precision – and without die charges. Labels can then be finished with or without lamination, on rolls or sheeted. Additionally, we offer plenty of material options, which practically guarantees we’ll be able to meet your needs without requiring you to compromise your vision. If you’re thinking modern, minimalist and glossy, we’ve got it. Looking to hearken back to days of yore with faux parchment that gives an antique look and feel? We can do that too, and virtually everything in between. Most standard stocks are available, with the exception of vinyl and clear liners.

The 411 on Our Laser Cutter

If you’re wondering how we’re able to avoid saddling our customers with die charges, the answer is simple: Our new laser die cut technology allows us to avoid using the traditional die-cutting approach so there’s no need to wait and pay for custom tooled dies.

To put it simply, in lieu of plates, Lightning Labels transfers your image directly onto the label material using advanced laser technology. Everything we print is custom-produced and cut, which ensures we can deliver according to your specifications. When it comes to cutting the labels into their desired shape, our laser cutter burns off the pressure-sensitive face stock of the label without slicing through the liner, leaving you with precisely the stickers and labels you imagined, from the size and shape to the quality of the printing itself.

Make Your Company Stand Out with Unique Labels

There are many aspects that go into making unique labels. These include – but are by no means limited to – color, size, shape, texture and logo design. Our goal at Lightning Labels is to provide the custom labels you need to make your products stand out. This aim holds true regardless of whether you’re selling bath and body products, nutraceuticals, food, wine or something else, or you simply intend to affix labels to promotional items such as lip balm and stickers. Turn your visions of custom labels into reality by getting in touch with Lightning Labels today.

How Custom Food Product Labels Can Compete with National Brands

Custom Food Product LabelsHow Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.