Tag Archives: Custom Labels

Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging

Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging.When Building Brand Awareness, Don’t Overlook Labels and Packaging

A lot goes into building brand awareness. Partnering with other brands, working to develop comprehensive physical and online marketing strategies, expanding the company’s social media presence, attending industry events, producing unique content (such as infographics) and hosting contests and giveaways are all viable tactics that businesses can – and do – use. However, you shouldn’t put so much time and energy into these tactics that you forget about the extremely simple but effective method of printing your brand name and logo on custom labels and packing tape.

Why Use Branded Packing Tape?

Branded packing tape is a low-cost, high-impact way to differentiate the packages your company delivers from the rest that pile up on consumers’ doorsteps. Think about it: The majority of businesses default to using standard, plain tape, which means enterprises that deviate from the norm are going to get noticed. Choosing to up your game by incorporating branded packing tape is not only a great way to let recipients know that their order has arrived without requiring them to get close enough to the package to read the return address, but it’s also a powerful tactic for reinforcing your status as an established, professional company. This is particularly the case if the tape is robust and high-quality, with crisp lettering and vivid colors.

Have you ever received a box in the mail from Amazon? The corporation is a big user of branded tape, shipping out thousands of packages a day that are all held together by tamper-proof tape that features the Amazon logo. This move is at once functional (protecting the package from coming to harm) and promotional (allowing for instant brand recognition). If you’re interested in taking a page out of Amazon’s playbook but your company doesn’t have quite as large a budget as the largest online retailer in the country, never fear: Lightning Labels’ low minimum quantities mean you can order tape according to your color, size and length specifications without breaking the bank.

How Do Custom Labels Fit In?

If deployed correctly, custom labels can act as a powerful supplement to branded packing tape, as well as an effective tool to boost brand awareness in their own right. If you’re shipping an order using multiple layers of packaging, why not seal the inside layer with a custom label? Alternatively, to boost brand recognition even further, you could place a custom label on the external packaging in conjunction with the branded packing tape.

When designing your custom labels, keep the uses outlined above in mind. You want to go for something simple but recognizable, with a color scheme or other motif that’s unique. Coca-Cola, a company that surely must be among those corporations with the highest brand awareness in the world, was so confident in its cans’ recognition factor that it removed all the text-based elements as part of a marketing campaign launched in the Middle East in conjunction with the Muslim holiday of Ramadan. As CNN recently reported, the company replaced its distinctive logo with the phrase “Labels are for cans, not people” – but the red cans with a silver ribbon-like focal point are so well-known that shoppers have still been able to recognize the products as Coke. You may not be able to drum up the same level of recognition for your wares on a global scale, but doing so in your local area is a goal that’s much more in reach.

Organize Your Summer Vacation Luggage with Custom Stickers and Labels

Organize Your Summer Vacation Luggage with Custom Stickers and Labels. Stuck for Summer Traveling Ideas? These Statistics May Help!

Nearly half (45 percent) of Americans take a summer vacation, according to a TripAdvisor study conducted in partnership with Equation Research, Harris Interactive and Money Crashers, and detailed by Statistic Brain. This translates to approximately 657 million long-distance summer trips being taken between Memorial Day at the end of May and Labor Day at the beginning of September. So, what summer traveling ideas do people have, where do they ultimately decide to go, how do they get there and – perhaps most importantly – what do they do when they arrive?

The top three destinations listed as part of TripAdvisor’s Summer Vacation Value Report were all domestic (Las Vegas, Myrtle Beach in South Carolina and Orlando, Florida), followed by Mexico’s Cancun and Punta Cana in the Dominican Republic. More far-flung destinations appeared further down the list, including Paris at No. 6, London at No. 8 and Rome at No. 10. As The New York Times’ travel correspondent Stephanie Rosenbloom noted, Mexico is the most popular international summer vacation destination for residents of the United States – particularly individuals located in California and other border states, according to Euromonitor. Canada is also frequently visited by American travelers for similar proximity-related reasons.

In terms of modes of transportation, TripAdvisor found that personal vehicles were by far the most popular choice at 91 percent, as cited by Statistic Brain. Air travel accounted for 7 percent of trips, while the remaining 2 percent were made by bus or train. Shopping emerged as the most popular summer vacation activity, with more than half (54 percent) of survey participants indulging in retail therapy while on holiday. Checking out historical sites and enjoying swimming and other water sports were tied as the second most popular activities, at 49 percent each, followed by visiting parks and taking sightseeing tours (both 46 percent).

Jumping the First Hurdle: Vacation Packing

Before travelers can head off on their summer adventures, they need to clear the preliminary hurdle of vacation packing, an undertaking that many individuals dread. Should they pack outfits for every conceivable occasion and risk being fined for overweight luggage at the airport (or, if they’re driving, face the struggle of fitting their bags into the trunk or back seat)? Conversely, would they be better off leaving the cocktail dress at home and crossing their fingers that no opportunities come up to attend black-tie events?

Whether vacationers choose to travel light or decide to pack everything but the kitchen sink, they’ll likely find custom labels and stickers extremely helpful. After all, it’s safe to say that no matter where they go or what they do when they get there, nobody wants to haul the wrong black suitcase off the carousel at the airport or spend 20 minutes rummaging through the vast assortment of various family members’ luggage before finally locating the bag they need.

Prepare for Any Eventuality with Waterproof Labels

Sometimes, bottles of water, perfume, lotion or the like open inside bags, resulting in the substances seeping through to ruin labels on the outside. Regulations set by the Transportation Security Administration require liquids, creams, gels, pastes and similar products to be placed in plastic bags, and it’s not a bad idea to follow this protocol even if you’re traveling to your destination by a means of transportation other than flying. To make sure you’re prepared if something bursts, drips or leaks, use waterproof labels from Lightning Labels. That way, even if disaster strikes, you’ll still be able to discern your bag from the rest.

The Importance of Design in Product Label Creation

The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn’t mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers’ attention.

What Makes Unique Labels… Well, Unique?

When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that’s superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way.

There are many aspects of design that businesses can use to set their packaging apart, including:

  • Color
  • Label shape and size
  • Label texture and finish
  • Typeface
  • Size and placement of product name and company logo
  • Information about attractive attributes (“Fat-free!” or “Made in the USA,” for instance)

How Can Custom Printing From Lightning Labels Help?

The first step toward making a particular company’s products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers’ attention, there’s still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text – especially the small font sizes often used for nutritional information and ingredient panels – doesn’t exactly reflect well on a company.

Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn’t be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers’ discerning eyes.

Don’t Wait to Get Custom Labels and Stickers

Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that’s far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!

Announcing the New Lightning Labels Website

Announcing New Lightning Labels Website. Changes Come to the Lightning Labels Website

With the goal of making it even easier for customers to order stickers and labels online, Lightning Labels has revamped its website to deliver a more user-friendly experience.

Your custom labels and stickers will be the same great quality as always, but now it’s possible to place orders with minimal time and effort. Once you access the site, you can head straight to the new and improved account management dashboard. There, you’ll be able to duplicate previous orders, reorder specific items, update quantities and make use of our improved order history search options, which allow you to input a date range, order number or P.O. number to find what you’re looking for quickly and easily.

Faster Quotes for Custom Stickers

If you’re looking to get a quote for custom stickers or place a brand new order, that process is simpler and faster than before as well. Our quote calculator, which is conveniently located on the home page, will give you a number after you complete a five-step process that’s simple and fast. First of all, select a label shape. Then, move on to size, material and laminate type. Finally, take a moment to specify the quantity and number of different versions you need. After that, you’re good to go – it’s really that easy.

The never-before-seen features on our new site aren’t just restricted to account management. The whole site now offers an optimized browsing experience, with a brighter, less cluttered layout to boot. Read customer testimonials, learn about the different label and sticker materials we offer and browse the list of our wide range of offerings, from household product labels to food and beverage packaging. If you want to find out more about the ordering process, learn about the artwork specifications that are a crucial part of the label-making process or consult our Frequently Asked Questions page before reaching out to us personally, head to the Resource Center.

Scaling Up to Meet Your Needs for Custom Labels

The website redesign isn’t the only change we’ve made. We also increased the number of operations staff at the Lightning Labels facility in Denver, CO and upgraded our workflow automation for a more streamlined process when it comes to delivering your custom labels. What’s more, we are installing a state of the art digital press so we can turn around your orders even more quickly and truly live up to the “lightning” part of our name.

Make Your Independence Day Family Festivities Unforgettable with Custom Labels

Make your Independence Day Festivities Unforgettable. Add Uniqueness to a National Holiday with Fourth of July Labels

American adults spend an average of $68 on barbecue and picnic provisions for the July Fourth holiday, and people across the nation consume approximately 150 million hot dogs as part of the festivities, according to a USA Today infographic. Fourth of July labels are a creative and inexpensive way to make your family picnic or cookout stand out from the rest, both on Independence Day itself and in attendees’ memories for months and years after.

In terms of design, custom labels and stickers for the Fourth of July can be as basic or complex as each family wants. If you’re looking to keep it simple, the event name and date will suffice – for example, “Smith Family Independence Day BBQ 2015.” Those interested in going a bit more in depth have a variety of approaches to choose from.

Celebrate Domestic Products with Fourth of July Stickers

Why not use Fourth of July stickers to celebrate not only America, but American meat as well?

A practice known as country-of-origin labeling is currently mandated by the U.S. Department of Agriculture’s Agricultural Marketing Service – although, as we noted in a recent article, the law’s days may be numbered if the House of Representatives votes to repeal it in line with World Trade Organization regulations. For now, though, consumers can make informed decisions to purchase meat from domestic livestock for their Fourth of July barbecues.

According to The Washington Post, Iowa is home to nearly one-third of the nation’s hogs and pigs, while North Carolina and Minnesota also have high porcine populations. That means there’s a good chance the hot dogs and sausages you grill at your Independence Day cookout came from one of these three states – provided, of course, that you bought domestic. Share this patriotic and fun fact with your guests by printing it on custom stickers!

Labels: The Perfect Way to Add Pizzazz to Your Fourth of July Party Ideas

When it comes to celebrating July Fourth, most people default to hosting or attending a cookout, picnic or fireworks display. These Fourth of July party ideas may not be particularly original, but around Independence Day, tradition carries a lot of weight. That being said, there are still ways to spice up a run-of-the-mill celebration, which is where stickers and labels come in.

Deploy Father’s Day Labels to Help Consumers Choose Gifts

Deploy Father's Day Labels to Help Consumers choose Gifts.Use Custom Labels to Remind Consumers about Father’s Day

Stores that have not yet designed, ordered and deployed custom labels and stickers in time for Father’s Day still have a window of time in which to do so, but the clock is ticking. Father’s Day may not be until June 21, but holidays have a tendency to sneak up quickly, taking both companies and consumers by surprise. For proof, look no further than the greeting card aisle the night before Mother’s Day, Father’s Day, Valentine’s Day… and the list goes on.

When it comes to shopping for Dad, many consumers are stumped, which is where Father’s Day labels can come in handy. Individuals who hadn’t previously considered a particular product as a gift may be more inclined to do so if they see a label that nudges them in the right direction.

Statistics have emerged over the past couple of years that shine a spotlight on the spending gap between Mother’s Day and Father’s Day. Annual figures from the National Retail Federation indicate that over the past five years, spending on Mother’s Day gifts outpaced investments in Father’s Day gifts every time. We’ll have to wait until the month’s end for this year’s definitive numbers, but last year’s predictions forecast Father’s Day spending to total approximately $12.5 billion, significantly less than the nearly $20 billion projected for Mother’s Day.

Redress the Balance with Father’s Day Labels

Even with some retailers drawing attention to particular gift options with Father’s Day labels, the unequal spending persists. Speculation has run rampant about the cause for the discrepancy between the average expenditures on gifts for Mom and Dad, with some people concluding that consumers fork over more for their favorite parent. However, the real answer could be a lot less incendiary.

“It’s just harder to buy for men,” Robert Passikoff, president of retail consultancy company Brand Keys, told TODAY Money. “This is not a contest.”

There is simply a larger number and a greater diversity of products for Mom, which means retailers have more to work with in the run-up to Mother’s Day – and, more often than not, consumers faced with myriad options are able to sort through and find the perfect gift. In contrast, the range of gifts for men typically doesn’t go beyond the realm of the tie, shirt and home improvement tool – and, of course, the ubiquitous gift card.

After so many years being stuck in this Father’s Day gift-buying rut, shoppers may need some help to clamber out of it, which is where Father’s Day labels may come in useful. An action as simple as sticking a “Great for Father’s Day!” label on a product may be all it takes for retailers to get consumers inspired.

Highlight These Outside-the-Box Gift Ideas with Custom Stickers

Retailers eager to target shoppers who are as sick of buying novelty golf socks as their fathers are of receiving them may want to consider drawing consumers’ attention to these products using custom stickers:

  • Headphones: Whether Dad listens to Frank Sinatra or Fabolous, he’s sure to appreciate this gift. There are enough options available to suit all shoppers’ budgets and tastes, from ear buds to bulkier models.
  • A book: Some fathers devour fiction, others enjoy biographies. If Dad isn’t a reader, how-to books and collections of recipes are other options.
  • A watch: Watches are one of the most common accessories out there. Functional and fashionable, they span many different designs and price ranges.

Buying a Father’s Day gift is a personal process, but there’s no reason why retailers can’t help consumers along by using well-placed stickers and labels.

Ring in National Safety Month with Cautionary Stickers and Labels

Promote Safety with Warning Stickers and LabelsNational Safety Month is Just Around the Corner

June comes with many associations, including the first official day of summer, the last day of school and the end of the second corporate quarter, but did you know it’s also National Safety Month?

National Safety Month is an annual National Safety Council initiative intended to mitigate accidents in the workplace, at home, on the road and elsewhere. This year, the council is placing a particular focus on transportation safety, emergency preparedness, prescription painkiller abuse, ergonomics and slip, trip and fall prevention – all areas in which cautious behavior can be quickly, easily and effectively reinforced through the use of stickers and labels.

Promoting Safety is Easy with Custom Labels and Stickers

It may seem hard to believe that something as small as a sticker could have such a big effect on safety, but the fact is that custom labels are a key component of accident prevention. Take three of this year’s focus topics as an example:

  • Emergency preparedness: In emergency situations, labels can literally mean the difference between life and death. Consider the instructional stickers on the side of a fire extinguisher, for instance. Even if people think they know what to do when disaster strikes, chaos and stress may result in them swiftly forgetting some – if not all – of their knowledge, which is where labels can become invaluable.
  • Slip, trip and fall prevention: It’s possible to slip, trip or fall almost anywhere, but many of these types of accidents are preventable. Luckily, labels and stickers can be affixed to practically any surface, serving as an effective way to give people a heads-up about potentially dangerous situations and warn them to be cautious of hazards such as uneven ground, unexpected stairs, slippery floors and more.
  • Transportation safety: According to figures from Statista, some 254 million passenger cars, motorcycles, trucks and other vehicles were registered in the United States in 2012 alone. For people who don’t have their own modes of transportation, don’t feel like driving, want to save money or are concerned about the environment, buses, trains, ferries and the like are their go-to options. Whether individuals personally operate the vehicles they use to get around or trust others to drive responsibly, it’s important for whoever is at the wheel to be able to quickly and clearly identify different components.

Stickers and Labels: An Easy and Inexpensive Way to Encourage Safety

Although large corporations have the funds to invest in thousand- or even million-dollar safety initiatives, many smaller companies do not – but that doesn’t mean the latter enterprises should be excluded from National Safety Month. There are plenty of ways to advocate for safety without breaking the bank, and installing or updating cautionary labels and stickers is one of the most inexpensive. If you’re looking to get in on the action this June, contact Lightning Labels.

Promote Allergy Relief on Product Labels to Temper Seasonal Sniffles

Promote Allergy Relief With Product LabelsBottle Labels Touting Allergy Relief Especially Sought After This Year

There are many great things about the onset of summer, but the rising pollen counts that send people hurrying to the nearest drugstore to scour medicine bottle labels for the promise of allergy relief isn’t one of them.

According to the American College of Allergy, Asthma and Immunology, the prevalence of seasonal allergies to pollen from grasses, trees and weeds is increasing among the American population. What’s more, according to Dr. David Samadi, a medical correspondent for Fox News’ Medical A-Team, the harsh, long winter that afflicted many areas of the country this year is an unwanted gift that keeps on giving for allergy sufferers.

“The extremely cold temperatures we experienced this winter caused a delay in tree pollination, which is now occurring at the same time as grass and flower pollinations,” Samadi explained in an article he penned for the New York Daily News.

In other words, rather than being hit by allergies to tree pollen followed later in the season by reactions to grass and flower pollen, people are having allergic responses to all three triggers at once.

Product Labels Must Inform Allergy Sufferers

It’s critical that the product labels on allergy medication provide clarity for consumers. Some over-the-counter medicines cause drowsiness, which is ideal for people whose stuffy noses and itchy eyes are keeping them up at night but not so great for individuals trying to get through the work day in spite of their symptoms. As Best Health noted, other options contain decongestants that should be avoided by those who have high blood pressure or glaucoma. To put it simply, shopping for medications that promise to alleviate allergy symptoms could introduce other problems if customers don’t select the right product for their needs.

That’s where labels come in. If a medicine causes drowsiness, contains ingredients that could be dangerous to some people or has any other attributes that shoppers should know about, manufacturers need to ensure that this information is included on the product’s packaging.

Striking A Balance Between Product Labels’ Design and Information

Product labels need to provide information to shoppers – and that is especially the case for those stickers and labels affixed to allergy medicine. Manufacturers may be concerned that after they include lengthy ingredient lists and specific instructions for use, their labels won’t have room for anything else. Lightning Labels can help companies in this predicament strike a balance between aesthetic appeal and functional requirements. Our high-resolution, professional-quality printing allows you to shrink text without compromising legibility, leaving plenty of room for your logo and the promise of allergy relief. Our vibrant, eye-catching labels will attract shoppers’ attention to your product, and the small yet easily readable text will ensure consumers find the information they need once they reach out and take that bottle of allergy medicine off the shelf.

Party Favor Ideas for Summer Events

Cinco de Mayo Product LabelsWelcome the Summer with Seasonal Events and Party Favors

It was a long and arduous winter in many regions of the country, with some areas even experiencing record-breaking levels of snowfall, but the weather is finally beginning to brighten up – and that means summer events and party favors are in many people’s not-too-distant futures.

When it comes to deciding on favors, party planners – be they professionals or amateurs – almost have too many options. Should they go with functional gifts that recipients can put to good use or select decorative trinkets that guests will be able to proudly display in their homes? Would attendees prefer to take home a bottle of wine with a customized label or slip some lip balm into their purses and pockets for those dry summer days? There are no definitive answers to these questions, as what’s best for one occasion might not be a good fit for another. Think about the type of event being planned: Is it a graduation party, a wedding reception, an open house or simply an excuse to celebrate the warm weather? Regardless of the particulars, one thing’s for sure – attendees are bound to appreciate the inclusion of custom labels and stickers.

Taking the Classy Route: Personalize Wine Bottles with Custom Stickers

Bottles of wine make great favors to take home from evening soirees or formal luncheons, and adding custom stickers is a great way to personalize the gift. At Lightning Labels, we offer a range of printing finishes for bottle labels, including high-gloss, matte and old-style textured paper. You also have the choice of one large wraparound label or a separate sticker for the back of the bottle. Whatever you choose, one thing’s for sure: Your labels will be high-quality and water-resistant, so you don’t have to worry about the text being hard to read or the material degrading in hot, cold or wet conditions.

Taking the Practical Route: Add Pizzazz to Lip Balm with Party Stickers

For a beach-side barbecue, pool party or similarly informal gathering, giving away wine bottles as favors may seem a little excessive – and that’s where tubes of lip balm wrapped in party stickers come into the picture as the perfect casual choice. Think about it: Lip balm is something that people carry around and use frequently, particularly during the summer months when their lips are more likely to dry out. Affixing custom stickers to tubes of lip balm is a great way to ensure the memory of your summer party lives on for weeks and months to come. Lightning Labels prints hundreds of thousands of personalized lip balm labels every month, each one made of a unique material designed to meet the special needs of this type of product, which include the ability to stand up to everyday use and exposure to water and oils.

Prepare for Mother’s Day with Custom Labels for Candles, Cosmetics and Beauty Products

Happy Mother's DayAre Your Product Labels Ready for Mother’s Day?

Mother’s Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day.

More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren’t a full-time job in its own right, many even have their own careers on top of all that. There’s no doubt about it – moms are busy people. So, when Mother’s Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

Optimizing Your Custom Labels

If relaxation is the name of your marketing game for the second Sunday in May, be sure to integrate soothing colors into your custom labels. You can’t go wrong with pastel shades, especially soothing blues, tranquil greens, glowing pinks and sumptuous purples.

Did you know that purple is a traditionally regal color? Around this time of year, shoppers are looking for items to make their moms feel like queens, so a little purple can go a long way. For a splash of decadence, try using gold trim or silver highlights – but don’t go overboard, or else you may cross the line from tasteful and elegant to gaudy and over the top.

Bath Product and Candle Labels Should Hold Up Under Pressure – Just Like Mom

Keeping candles and bath products near the sink or the tub sounds great in terms of easy access, but as any mom knows, sometimes accidents can happen. A splash of water, an unplanned dunk, contact with bath oils or the extreme heat generated by hot wax shouldn’t ruin bath product or candle labels. That being said, if the wrong material is used, your carefully designed labels may very well get ruined. Don’t take the risk – make sure your labels are water- and heat-resistant by ordering them from Lightning Labels.

In addition to ensuring safety, Lightning Labels also offers high-quality, professional-looking custom stickers and labels than can stand up to major national brands’ packaging at a fraction of the cost. Catch consumers’ attention in the weeks leading up to Mother’s Day without breaking the bank!