Tag Archives: Custom Labels

Launching a New Product? Ask These 4 Custom Label Design Questions

Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. The Importance of Label Design

Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. At the end of the day, even though the old adage warns against judging a book by its cover, we all know that people tend to do this – and the same is true of consumers browsing products. With this in mind, it’s critical for product labels to be the best they can be.

Things to Ask When Designing Custom Labels

When you’re staring at a blank screen, it can be daunting to figure out how to begin designing the custom labels for your new product. Asking the following questions is a good place to start.

1. What do you need to include on the label?
Product labels must include elements such as the brand’s logo, your company’s name and address, a list of ingredients, nutritional information and more.

2. What color scheme is suitable?
You might already have a set color scheme that ties all your products together, but if not, think long and hard about aspects like the psychology of color and which hues will clash with your brand’s logo.

3. What shape should the label be?
If you’re designing the packaging for a wine bottle, a label with a height that considerably exceeds its width will make the most sense. In contrast, for something like a candle, you’ll want the label to be wider than it is tall.

4. Does the label need to meet any special requirements?
Referring back to the example of a candle, it stands to reason that the stickers and labels adorning such a product should be flame-resistant and able to withstand extreme heat. Similarly, bath and body product labels must hold their own when exposed to water and oils.

Turning Your Ideas for Product Labels into Reality

After you’ve answered the questions above and the relevant people have signed off on your vision, it’s time to bring those hypothetical product labels into the real world. Lightning Labels can take your design and turn it around in as little as 48 hours.

Take Advantage of the New Laser Cut Labels from Lightning Labels

Turn your visions of custom labels into reality by getting in touch with Lightning Labels today.Turn Your Visions of Custom Labels Into Reality with Lightning Labels

Sometimes, companies come up with big ideas involving custom labels, only to be met with the news that they have to adjust their lovingly crafted concepts due to practical considerations on the label-maker’s end.

This isn’t the case with Lightning Labels, as our innovative laser die-cutting technology creates labels in custom shapes and sizes with impeccable precision – and without die charges. Labels can then be finished with or without lamination, on rolls or sheeted. Additionally, we offer plenty of material options, which practically guarantees we’ll be able to meet your needs without requiring you to compromise your vision. If you’re thinking modern, minimalist and glossy, we’ve got it. Looking to hearken back to days of yore with faux parchment that gives an antique look and feel? We can do that too, and virtually everything in between. Most standard stocks are available, with the exception of vinyl and clear liners.

The 411 on Our Laser Cutter

If you’re wondering how we’re able to avoid saddling our customers with die charges, the answer is simple: Our new laser die cut technology allows us to avoid using the traditional die-cutting approach so there’s no need to wait and pay for custom tooled dies.

To put it simply, in lieu of plates, Lightning Labels transfers your image directly onto the label material using advanced laser technology. Everything we print is custom-produced and cut, which ensures we can deliver according to your specifications. When it comes to cutting the labels into their desired shape, our laser cutter burns off the pressure-sensitive face stock of the label without slicing through the liner, leaving you with precisely the stickers and labels you imagined, from the size and shape to the quality of the printing itself.

Make Your Company Stand Out with Unique Labels

There are many aspects that go into making unique labels. These include – but are by no means limited to – color, size, shape, texture and logo design. Our goal at Lightning Labels is to provide the custom labels you need to make your products stand out. This aim holds true regardless of whether you’re selling bath and body products, nutraceuticals, food, wine or something else, or you simply intend to affix labels to promotional items such as lip balm and stickers. Turn your visions of custom labels into reality by getting in touch with Lightning Labels today.

How Custom Food Product Labels Can Compete with National Brands

When shoppers are scanning grocery shelves, independent product labels might actually have an advantage over the packaging used by national brands.How Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.

Protect Your Product from Inclement Weather with Waterproof Stickers

WaterproofWaterproof Labels Relay Important Information Regardless of Weather

With waterproof labels, the days of squinting at stickers that have been damaged by inclement weather are over.

At this time of year, rain, snow and generally miserable conditions are the norm in many parts of the country. When everything’s soggy from rain, covered in ice or buried under snow, it can be difficult to make out the contents of a product label. This could lead to reader confusion and possibly the eventual misuse of an item, which might cause damage to the product itself or, even more concerning, to the person using it.

Why Use Waterproof Stickers?

Waterproof stickers convey instructions, warnings and other important information regardless of the weather and are less susceptible to fading and wearing away over time. It’s already galling enough to put away your summer patio furniture after the fall rains have well and truly set in – you don’t need the additional trouble of washed-out instructional labels causing you to take an educational guess and snap a patio umbrella’s delicate spokes as a result.

Durable Labels From Lightning Labels Offer A Solution

If you’re in the market for durable labels that withstand the worst of the winter elements, look no further than Lightning Labels’ water- and oil-proof polypropylene BOPP label base and high-gloss laminate. The BOPP base comes in a variety of options including clear, white and metallic to ensure the labels’ functionality doesn’t compromise their style.

Additionally, although this may be hard to imagine in the depths of the winter season, the sun will be back someday, and its strong rays can also have an adverse effect on stickers. Luckily, Lightning Labels also offers UV outdoor gloss to prevent text from fading and colors from becoming washed out.

Custom Cosmetic Label Tips to Promote Winter Skin Care

Cosmetic LabelsWinter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather

If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics.

For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:

  • Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
  • While many people blast the heat in their homes to warm up during the winter, this can actually damage their skin. Forced air systems will dry their skin the same way cold air does unless they have a humidifier.
  • Likewise, while there are few things more satisfying than a hot shower after waking up in a cold morning, it can also be bad for skin. Using water that is too hot or showering for too long can dry out skin.

People do not often think about it, but they are constantly putting their skin on the line in the winter. They need to use the right cosmetics to keep their skin hydrated and looking good. Product labels can help cosmetics manufacturers alert customers to all the ways they are putting their skin at risk and how they can use cosmetics to prevent any damage to their skin from occurring during the harsh winter months.

Custom Cosmetic Labels Promote Awareness

While many brands see custom cosmetic labels as advertising tools, the fact of the matter is that they should be used for so much more. Yes, the product label is the perfect place to put captivating imagery and colors to attract the attention of customers, but for cosmetics, it is equally important to educate users.

Cosmetics manufacturers may want to consider explicit usage instructions that tell customers what their products do and how to use them effectively. For example, a moisturizer should note it is for dry skin and give users some basic instructions on how to apply it, including precautions such as avoiding eyes.

Labels are also the ideal spot to declare which ingredients are used in products, as well as noting other legal requirements, such as the address of the company, contact information and how much product is included in the container.

Successful Products Start With Custom Labels

Custom labels are often the first thing customers see on products, so brands want to ensure labels are designed professionally. There is nothing more embarrassing than a label that looks cheap or shoddily thrown together. Cosmetics manufacturers should work with experienced customer printers to get high-quality labels for their goods.

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.