Tag Archives: Custom Labels

Make Your E-Cigarettes Printed Labels Incomparable to the Rest

E-Cigarette LabelsE-Cigarette Labels are a Must to Stand Out

To capitalize on the recent popularity of e-cigarettes, manufacturers will need to take another look at their e-cigarette labels to ensure they capture consumers’ attention.

The e-cigarette business is booming. As WBOY reported, many smokers have turned to e-cigarettes because of the numerous perceived advantages associated with them. For example, in many cities, smoking is banned indoors. However, because e-cigarettes are vapors, smokers can use them to get around such bans. Others have cited health benefits due to the lack of hazardous chemicals.

Of course, the evidence of e-cigarettes’ popularity is not just anecdotal either. Bloomberg Business recently reported the e-cigarette business generates $1.5 billion annually.

With e-cigarettes growing more popular each and every day, both among users and as a business venture, it’s important that manufacturers have an eye-catching label and package. This will allow e-cigarette brands to stand out from competitors in an increasingly crowded market.

Striking E-Cigarette Labels Help Establish the Brand

As is the case with regular cigarettes, e-cigarettes thrive on marketing and advertising. Establishing a brand is crucial and can play a pivotal role in winning customer sales. Although there are a number of different ingredients that go into developing a successful image, labels and packaging are often two of the leading factors that can help e-cigarette manufacturers establish the image they want to possess.

Look no further than standard cigarettes for evidence. A package of Marlboros is easily recognizable due to the trademark red-and-white color scheme, while Camel is similarly identifiable due to the iconic camel featured on the front of the carton. If e-cigarette manufacturers want to create a brand that customers love, they will need to start with memorable and timeless cartons and label designs.

Timeless Label Design Helps Appeal to Customers

There are a variety of different ways e-cigarette manufacturers can approach label design. A mix of icon imagery and an eye-catching color schemes should be the basis of all labels, and that holds true for e-cigarettes as well. Labels should try to capture the spirit of the brand in a way that easily connects with prospective customers.

Differentiate Your Pet Products from the Pack with Custom Stickers & Labels

Custom Pet LabelsPackaging Pet Products is a Big Challenge

With people spending more money on their animals, packaging pet products can be a huge obstacle for manufacturers to overcome. As is the case with any other lucrative industry, the more consumers are spending in this category, the greater the level of competition will be. If pet goods producers want people to purchase their offerings over those of their competitors, they need to take another look at their labels and packaging.

A recent study conducted by the American Pet Products Association clearly illustrated the large jump in animal-related budgets. For example, dog owners in 2012 spent nearly $364 on their pets, which is three times the $121 spent in 2008. Even during recessionary times, the average person was estimated to spend at least $11,000 annually on their pets over the course of their animal’s lifetime. That’s a big opportunity for pet goods manufacturers.

Custom Stickers are a Great Place to Start

Product manufacturers can look first at custom stickers as a means to differentiate their products. Stickers can be placed on any item, ranging from a bag of food to toys. Vibrant stickers with eye-catching imagery enable product manufacturers to stand out among competitors on store shelves. At the same time, customers must be able to easily identify custom stickers. Unless people are shopping at pet specialty stores, it’s likely they’ll be walking down a crowded pet aisle in a grocery store that has a wide variety of products. Identifiable stickers help customers quickly find what they are looking for.

For example, if shoppers wanted to purchase flea drops for their pets, simply depicting a flea or featuring only the words “flea drops” may create confusion because people don’t immediately know what type of pet it’s for. However, if it has a picture of a dog on it, they can quickly differentiate the product from the rest.

Custom Label Printing for Pet Products

Because labels and stickers are so important for pet products, it’s crucial that manufacturers produce high-quality, attention-grabbing labels. One of the best ways to do this is through custom label printing. By working with the right printer, product manufacturers can quickly and seamlessly produce a broad array of labels for a number of different products.

Follow Pet Food Labeling Requirements to Keep Animals Happy and Healthy

Pet Food LabelsNutrition Facts are Necessary Components of Pet Product Labels

As is the case with food items for humans, nutrition facts are necessary parts of pet product labels. As Hill’s Pet Nutrition noted, a pet food label is a legal document that must be attached to packaging and is regulated by the Association of American Feed Control Officials (AAFCO). It’s often the prime means of communication between the pet food manufacturers and pet owners.

Understanding pet food products is important, particularly for new owners. If they want to make their new pet feel at home and help them acclimate to their living conditions, providing them with healthy, nutritious edibles can play a large role in that process. If people aren’t feeding their pets well, animals won’t be able to get comfortable in the home.

Making Nutrition Labels

For the average customer, pet nutrition labels can be difficult to understand. Many people still have difficulty coming to terms with nutrition labels on the food they eat every day, let alone goods designed for animals. In order to comply with regulations set forth by the AAFCO, all animal food product nutrition labels need to contain the following information:

  • Ingredients: Much like any food label, ingredients must be listed in an understandable manner. Ingredients should be listed in descending order by weight. Generally speaking, this means high water content (such as chicken) will come before dry grains and vitamins.
  • Guaranteed analysis: This section indicates the minimum and maximum levels of nutrients, such as protein, fat, fiber and moisture. Generally speaking, it does not provide exact levels but provides effective ballpark numbers.
  • Nutritional adequacy statement: This is a legally required statement that verifies the testing methods that producers leverage in order to ensure the nutritional adequacy of the product being sold, according to the news source.
  • A toll-free number: Finally, all packages should include numbers for customers to call with any questions or complaints. This enables manufacturers to improve the quality of their products as well as execute any necessary recalls.

Pet Safety Starts with the Label

If owners want to guarantee pet safety, it starts with the label. This allows buyers to make the best purchase decisions. As such, it’s pivotal that manufacturers produce labels with all the requisite data points to inform their customers.

4 Tips for Uncorking a Stand-Out Wine Label Design

Wine Label DesignWine Label Design is an Important Part of the Overall Package

If a picture’s worth 1,000 words, it’s important the wine label design is up to snuff. Crafting the perfect wine is a detail-rich task, as subtle flavors and smells can make or break a fine wine. The same can be said about bottle labels – every detail and color used on labels should be there for a specific purpose. This can elevate the brand and establish the wine as being a product enthusiasts really want to consume.

Conversely, a bland wine label can send the wrong message to customers or may even lose the vintner precious sales. A subdued label may not be optimal for a refreshing summer wine. At the same time, an elegant label on a value-priced wine bottle may cause consumers to overlook it. Simply being over-generic hinders winemakers’ ability to stand out on store shelves. There are numerous ways vintners can go wrong.

However, there are a few steps winemakers can take to craft the ideal wine bottle:

1. Understand Current Wine Bottle Labels

What message do current wine bottle labels send to customers? As Practical Winery noted, few vintners actually consider how customers interpret their labels. They know the message, but their customers may see something differently, which could lead to suboptimal results. If vintners think eloquent but customers think generic, there is a big problem with the label.

2. What Should Wine Bottle Labels Say?

Once winemakers understand the message they are sending to customers through their wine bottle labels, they need to think of what they want to say with their labels. Just as a fine wine complements good food, the label should support the wine it’s promoting. Is the wine something customers should bring to their friends’ house for a party? Or is it something that should only be consumed at special occasions? Is it something that consumers should give as a gift? These are all important considerations.

3. Design Multiple Labels and Pick the One that Best Suits the Intended Direction

Focus testing is an important part of creating a representative label. Winemakers should design a variety of different labels and ask what others think of them. The key here is finding the right label that matches what vintners are trying to convey with their wines – the more designs they have, the more likely they are to find one that fits the intended message.

4. Get the Label Printed Up

Once winemakers have decided on their final label, they need to get it printed. This is where custom label and sticker printing companies, such as Lightning Labels, come in handy – theycan provide vintners with a proof and other options to ensure their final labels look just as good as they envisioned. The printing process can be a daunting one, since the final image can vary slightly depending on the paper material and adhesive used, which is why it’s important to work with a company that can provide winemakers with proofs.

Custom Labels Help Promote Ice Cream ‘Flavor of the Month’

Custom Ice Cream LabelsProduct Labels Give ‘Flavors of the Month’ Their Own Unique Spin

Product labels can help customers differentiate between unique products. A unique label can help catch the customer’s attention and allow the product in question to stand out among its counterparts.

For ice cream producers, unique product labels can help them advertise fun and unique flavors. Several famous ice cream brands periodically create new flavors in light of different holidays or to observe current events. For example, Baskin-Robbins recently rolled out a special Oreo and Cake Batter flavor for National Ice Cream month.

A specially designed product label can help the company promote the brand in grocery store freezers. If people see they can only get one flavor for a specific time, they may be more willing to try it now since they know they only have a limited time to get it. Labels promoting limited-time offers may also prompt more repeat purchases over a specific time frame.

Print Ice Cream Labels Quickly and For Any Occasion

Of course, if ice cream producers are going to release special flavors in monthly promotional events, it is important they leverage ice cream labels quickly and efficiently. After all, there is not much point in promoting “flavors of the month” if producers fail to get their labels in time for promotions.

By utilizing a custom label printing company such as Lightning Labels, ice cream producers and sellers can get their labels printed quickly. This ensures they always have their labels in time, regardless of whether they are selling a monthly flavor or creating a flavor for specific holidays and events, such as Independence Day.

Cold Proof Labels Preserve Designs

The frigid depths of freezers may not be friendly to many product labels, but cold proof labels can help prevent much of the damage these adverse conditions could cause. This is paramount for ice cream sold in stores – customers want to know what flavors they are buying, but if they can’t read the label, they may not make the purchase. These labels may also improve productivity at ice cream shops – people won’t be left searching in the backroom for the right flavor because they can’t discern one from the other.

“Flavor of the month” promotions are an effective way to boost sales and offer customers a special treat, the right labels will help ice cream producers present these special flavors in an entertaining way.

Keep Customers Hydrated with Custom Beverage Labels that Stay Put

Waterpoof LabelsCustom Labels Help Prevent Missing Labels

Imagine trying to grab a special beer or other beverage from the cooler, only to see a bunch of custom labels floating in the water or damaged beyond recognition. This would make it difficult to keep track of which drinks belong to you or even decide on which beverage you want to consume.

Unfortunately, this is a situation that many people run into. Whether it’s labels falling off of bottles due to humidity or exposure to water in coolers, slippery labels can make it hard for customers to find the right drink and give them a bad impression of the brand producing the beverage.

Water Bottle Labels that Don’t Budge

Water bottle labels can be made with any number adhesives. The problem generally comes when the adhesive is a water-based one, so the addition of more water to the mix – whether it’s due to perspiration in the refrigerator, humidity from the summer heat or direct exposure to water in coolers with melted ice – can lead to big problems. Water-based glues tend to cause labels to expand and wrinkle, if not fall straight off, when exposed to more moisture.

Labels that simply fall off can be a major hassle for customers, as they may not be able to tell different beverages apart. This can be particularly troublesome for people with extensive wine collections, but it could affect other types of beverages as well. On top of that, the lack of a label reduces the branding impact that firms may be trying to create with their products.

If beverage companies want to preserve the integrity of their labels and ensure they don’t fall off when they come into contact with water, brands will need to reconsider the types of labels they use. Water-resistant adhesives and papers ensure labels stay firmly affixed to beverages, promoting a stronger brand image and presenting less hassle to customers.

Detailed or Clear Labels for Beverages, It Doesn’t Matter with Lightning Labels

Regardless of whether companies need clear labels, detailed stickers or anything in between, Lightning Labels offers a broad array of different label printing options. This enables everyone from home beer brewers to major companies to get a set of professional grade labels that would slip or fall off.

Choose Water Resistant Labels to Prevent Peeling from Summertime’s Elements of Sand, Surf and Sun

Water Resistant LabelsStop Stickers Peeling by Using Water Resistant Labels

Companies spend a lot of time and money trying to design an eye-catching label that meets all compliance standard, so stickers peeling is obviously something they would want to avoid. Not only does this reduce the marketability of products, as the label will look unprofessional or may fall off completely, it also may leave customers without vital instructions on proper usage.

Not all paper liners and adhesives are designed to withstand exposure to water, and if that’s the case, stickers and labels will fade, peel or otherwise be damaged when left in these environments. With the summer months here, this should be a big concern for brands that manufacture products that may come in contact with moisture, whether it’s at the beach, in a cooler with melting ice or anywhere else.

Taking a Look at Water Resistant Labels

Water resistant labels are crucial for any product that needs to withstand an unusual amount of moisture or contact with water. Although many labels nowadays are laminated to improve durability against scuffs and ink smudging, that alone is not enough. Additionally, specific adhesives should be used to supplement cohesion.

At Lightning Labels, we tend to use white BOPP and high-gloss laminate for custom water resistant labels. Typically, these labels are affixed to bath and body products designed for use in the shower, but these labels would also work for products in other watery environments. UV outdoor gloss may also be considered to withstand the sun’s UV rays, making it perfect in combination with vinyl face stock to create highly durable outdoor labels.

Carefully choosing the right laminate for product designs is critical not only to enhance the finished look of labels, but also to provide an extra layer of durability to harsh environments such as the beach.

Seasonal Fun Calls for Summer Labels

People spend more time outdoors in the summer and that means the products they use regularly will see more time outdoors as well. If manufacturers produce items that could be used outside – whether it’s at the beach, camping or in backyard parties – they need to consider summer labels. By designing labels with outdoor activities in mind, companies can rest assured knowing the integrity of their branding and labels won’t be compromised by summer fun.

Unique Product Labels Help Consumers Remember Your Brand

Unique Product LabelsA Unique Product Label Can Spur Brand Recall

People may be subjected to hundreds of marketing messages on a daily basis, but that’s nothing a well-designed product label can’t take care of.

That may seem like a tall task at first glance. Whether people are watching television, browsing the Web or even walking down the street, they are taking in marketing messages constantly through billboards, commercials. Web advertisements or anything in between. This makes it harder than ever for brands to make a meaningful impression on customers.

However, product labels are different than all those other types of promotional messages simply because they are tangible. People can pick up an item and inspect it, they can also touch and feel labels. This added tangible factor gives product labels a unique means of reaching customers that helps bolster brand recall.

A Brand Label Capitalizes on the Visual Nature of People

It shouldn’t come as any surprise that a brand label can be such an effective means of helping customers remember your brand. Various studies over the years have discovered that the majority of people are visual learners by nature, meaning they are more likely to remember things they see over messages they hear.

For example, one study conducted by the United States Coast Guard Academy found that as much as 65 percent of the population are visual learners, which means they are more likely to recall brands they have seen before. Separate research from psychologist Jerome Bruner also found that 80 percent of people remember things they see or do, which supports the Coast Guard Academy study.

For product manufacturers, the first order of business should be producing a unique label that will help people recall the brand. This starts by choosing memorable colors and images. A study conducted by Nielsen Norman Group found interesting photos and pictures can go a long way in piquing the interest of customers. Whereas generic photographs and images are quickly ignored by prospects, truly unique and interesting pictures can really capture the attention of customers.

As for what constitutes an “interesting” picture, that can depend on the brand and item being promoted by the company. It could be an abstract icon or graphic, a picture with different filters to make it appear more interesting or a logo. The key here is picking imagery that will stand out in the crowd, as that will help maximize brand recall.

Transitioning Images to a Printed Label

No matter what companies do to design their imagery, it’s important these graphics transition well to a printed label. Sometimes an image or picture will look good on the computer, but when it’s printed and applied to a physical object, it doesn’t look quite as good.

Labels aren’t computer screens, they have their own unique properties. Even at that, there is a wide variety of label materials that can all affect the appearance of images. Considering how important visual media is to brand recall, companies must remember to take the actual label into consideration as well.

Picture Perfect Labels: 5 Tips for Designing Eye-Catching Labels

Picture Perfect LabelsWinning New Customers With an Eye-Catching Label

Part of product design is an eye-catching label. Although quality will always be important, the fact of the matter is that many shoppers tend to be visually oriented – well-designed products will capture their attention and pique their interest. If brands want to stand out from the crowd and reach a broader number of consumers, one way they can start is by simply designing a better label.

This is true across all product categories, whether companies are producing bottles of wine, bags of coffee, nutraceutical products or anything in between.

Five Tips for Creating Attention-Getting Labels

Fortunately for businesses, there are established best practices and a lot of science behind developing attention-getting labels. Here are a few of the key points to remember:

1. Color is Key for Stand Out Labels
Never underestimate the role that smart color choice plays in the creation of stand out labels. Many companies realize that vibrant colors pop out on store shelves and can catch the attention of passerby customers, but that’s not the only thing that should be considered.

According to Street Directory contributor Kurt Geer, different colors carry unique messages about the brand. For example, black suggests the company in question is an authority within its industry, while blue carries a message of security and responsibility. As brands develop their labels, it’s important to remember the different impacts they can have on customer perception.

2. More Isn’t Always Better, but Neither is Less
Sometimes organizations want to jam pack their labels with pertinent information, others  want to keep their stickers as minimalist as possible. The truth of the matter is that information density will depend a lot on the category in which the item in questions falls.

A high-class wine might want to stick with the minimalist route to convey a sense of luxury, while pharmaceutical products need to have all the appropriate information on their labels or else they may face lawsuits. While design pundits may argue one way or the other, it will depend largely on the brand in question and the product the company produces.

3. Be Careful with Claims
Claiming a product is made in the U.S.A. or through sustainable practices is a great way to differentiate a product from competitors and can help businesses win over some customers. However, many of these claims require companies to take specific action in order to print them on product labels and packaging. If companies don’t follow the rules precisely, they may jeopardize the trust of consumers and find themselves on the wrong ends of fines.

4. Pick the Right Label Materials
Not all labels are equal. Some are designed for in-store display, while others are constructed to endure outside weather conditions. Failure to consider where products will be displayed can lead to easily damaged labels that won’t attract any customers.

5. Size and shape
Scalability is important to label design, especially when companies produce various sizes of their goods. Labels should be scalable, as this will help save the company time in production and it will also preserve branding efforts.

Designing an attractive label is no easy task, but following these five steps can help companies get on their way.

Labeling For Longevity: Creating Heavy Duty Labels That Last

Know the Right Materials for Creating Labels That Last

durable labels that last from Lightning Labels

Some products require durable labels that last.

Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine. Having a label that stays put doesn’t just benefit the brand, it also helps to ensure consumers will return to your products time after time.

Use Heavy Duty Labels For Outdoor Applications

If you make a product that will be stored or spend a significant amount of time outside, you need heavy duty labels. Vinyl labels are probably your best bet. Flexible vinyl labels can stand up to the elements and make sure your branding information, as well as any directions for use, don’t fade away. Labeling is an essential part of your promotional strategy, so it’s in your best interest that it remains intact. However, a fading or peeling label is also unattractive to consumers. Make the right labeling choice so you can avoid irritating your customer. To further protect labels from sun or weather damage, you may also want to consider a UV Outdoor Gloss laminate, which can help prevent your designs from fading in the sun. Stronger adhesives can also help product labels remain steadfast throughout the year.

Lost Lasting Labels Inspire Consumer Trust

No matter what kinds of products you create, long lasting labels can make the difference in whether a shopper will return to your product. Labels are part of the functionality of an item. Packaging that falls apart can be irritating for customers. Bath product labels, for instance, should be made with a material like polypropylene BOPP, which is oil- and water-resistant. To increase the longevity of BOPP labels, you can also add a laminate to further protect the product from whatever messes it’s exposed to. BOPP pairs nicely with a High Gloss or Matte finish. High Gloss provides a shiny, sleek look, while matte allows you to handwrite on the surface. A durable label doesn’t have to be unattractive, either. BOPP comes in several different colors and Lighting Labels offers a wide variety of options to ensure you find a label that reflects your brand.