Tag Archives: Custom Labels

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

3 Tips for Maximizing First Impressions for Promotional Product Labels

Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers’ best ways of garnering shoppers’ attention and making positive first impressions.

Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.

Essentially, label style and design played a significant role in people’s assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine – they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.

Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:

1. Custom Logo Stickers Must Keep the Target in Mind
Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.

2. Custom Decals Need to Be Professional
By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.

3. Ensure Labels Meet Regulatory Standards
Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

Setting the Right First Impression for New to Market Items

New-Market-LabelsPaper Material is Just as Important as Custom Label Design

When brands sit down at the drawing board to create custom labels, they often tend to think about the design – imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market.

One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It’s tactile in nature. People do not simply look at products on shelves like they do static images on the Internet – they pick products up in their hands, rotate them, feel their weight and interact with them in other ways.

As retail strategy firm .99 noted, the tangible qualities of many products are often key selling points. Label material often plays an important role in encouraging people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label – maybe it looks like it is printed on ancient parchment paper or just has a slick, luxurious appearance. Although the effect may be small, it is also undeniable. When product manufacturers are trying to introduce a new item to the market, they need all the small things to go in their direction to make the optimal first impression. So, in that regard, label material is just as important as all of the other design factors.

Custom Labels that Match Function with Form

Although custom label materials can be key selling points from an aesthetic perspective, it is also pivotal manufacturers keep functional purposes in mind as well – a truly unique label with gold polyester or other unique features will not do brands any good if it keeps falling off.

It is common to see this with wine labels or other products stored in suboptimal conditions. Moisture caused by heat or humidity can tarnish product labels, causing them to wrinkle and fade or perhaps the adhesive to become ineffective, which may lead to them falling off. As product manufacturers design their goods, they must always remember form and function.

Printing New Product Labels

One way brands can avoid mistakes with new product labels is by simply working with a custom printing company. These firms generally have a lot of experience in helping brands deliver new products to market, and working with them to create an eye-catching labels that can withstand adverse storage conditions can result in huge benefits. If manufacturers want to make the best first impression, working with a custom label printing company may be the way to go.

Wicked Designs for Halloween Themed Wine Labels

Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark.

However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike. Denise Delahorne, an associate at creative agency DDB Worldwide, told Forbes that adults are getting more into the spirit each and every year, which has turned Halloween into an $8 billion a year industry.

According to DDB, two in three adults feel Halloween is not just for kids, while some 13 percent of Americans ages 18-44 say Halloween is their favorite holiday. Many employers encourage their workers to wear costumes for the event, while adult venues such as bars often have costume nights around Halloween as well.

“There are several reasons [for its adult popularity],” says Delahorne. “There’s no stress to it. You don’t have to travel or deal with relatives. There’s not the holiday pressure to find a date if you are single. You can wear whatever you want and not be judged.”

Halloween Bottle Labels: Perfect for Parties

With more adults celebrating Halloween, manufacturers of goods targeted at older audiences – such as wine and spirits – should consider re-branding their products for the holiday. Halloween bottle labels are perfect for home parties or for bars and restaurants that want to celebrate the ghastly holiday.

Halloween wine labels can are perfect for setting the tone effectively. They could feature Halloween colors, spooky imagery and may even use gothic fonts to seal the deal. If hosts really want to go all out, they could also consider making their own custom Halloween wine labels that feature the names of their guests.

Custom Labels for All Events

Whether vintners are celebrating Halloween or any other holiday, it is crucial they work with the right printing company to produce their custom labels. This will help them craft a high-quality label that will not slip or wrinkle, which can ruin the appeal of their products.

Starting a Memorable Brand, One Label at a Time

Brand LabelsMaking Optimal First Impressions with Printed Labels

It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves.

Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twice. A recent info-graphic released by The Paper Worker, noted just how quickly first impressions are formed – it often takes no more than seven seconds. That puts the onus on the product manufacturer to come up with a label that will speak to potential buyers.

Custom Labels Represent the Brand

As The Paper Worker noted, every customer-facing element of a company represents the brand. Sales associates in a store, website designs, product packaging – these often comprise the first line of contact people have with a company product. As such, it is crucial that packaging represents a brand’s promise to deliver a quality product and experience.

Although the “do not judge a book by its cover” mentality has been ingrained into the heads of many customers, the fact of the matter is that people do so instinctively and subconsciously. Effective product packaging helps customers pick one item out of many. Additionally, it can help them identify different variants more quickly – even though Coca-Cola and root beer are both brown beverages, it is not difficult to quickly identify a Coke from a root beer at the grocery store because of the way they are packaged and labeled.

At the end of the day, effective labeling is not only about standing out among the competition, but also making the burden of picking and choosing products for customers that much easier. Getting customers to take notice initially is crucial because once they look at a product, then brands can rely on their claims and other promotional copy to do the rest of the work.

Sticker Printing to Augment Labels

If companies are looking for more ways to stand out in the crowd, sticker printing can also be a significant boon. Stickers can be used to augment labels, adding additional information that may help inform customers before making a purchase. For example, a sticker could be used to add an extra note that was not covered on the label or simply to send an additional message to customers.

Because product packaging is often the first thing customers see, it is crucial that companies spend an adequate amount of time in this area, or else they may find their labels are not aligned with the quality of their products.

Feature Your Micro-Brew’s Local or Natural Ingredients with Custom Labels

Custom Beer Labels_NaturalTell Customers About Local Grown Ingredients Through Beer Labels

People are actively looking to support local companies, so one of the best ways brewers can attract regional customers is by flaunting their origins on beer labels.

Buying local has grown more popular over the years as people grow more cognizant of the fact that nearby businesses actively contribute to domestic economies. As Sustainable Connections noted, there are a few reasons why people like to buy local, including:

  • Reduced environmental impact: Local products require less transportation, which means there is less sprawl, habitat loss and pollution.
  • Better community support: Purchases made with local companies often stay within that ecosystem, going to more business with nearby firms.
  • Encourage local prosperity: Entrepreneurs are more likely to open up shop in communities that support local businesses than anywhere else.

If beer manufacturers are local or use ingredients from nearby sources, they may want to consider indicating these facts on their product labels. For example, Sam Adams makes beer using filtered Boston city tap water, which creates a sense of hometown pride for some beer aficionados. Other beer manufacturers may use local hops or name their beers after nearby landmarks, all of which can be noted on the label via ingredient lists or through graphic depictions.

Custom Labels Allow Beer Bottles to Stand Apart

Many brewers put a lot of time and effort into developing an appealing custom label that will capture the attention of customers. There are multiple ways in which companies can accomplish this goal, both through the use of eye-catching colors and graphics to using specific label claims.

As breweries design their labels, it is important they consider who their target audiences are. If they are trying to reach customers at a regional level, place-of-origin claims should feature more prominently on the liner. Conversely, they may want to focus on other design elements if they are going for a broader appeal.

Picking the Right Printing Company for Custom Beer Labels

After breweries decide on their final design, it is time for them to get their custom beer labels printed and attached to beer bottles. Brewers need to consider the importance of their label as a signature part of the overall package of the product they are selling and choose an experienced label printing company. This reduces the chances of any printing mistakes from occurring.

Add Flare to Your Oktoberfest Party with Custom Beer Labels

Oktoberfest Beer LabelsCustom Labels Bring Oktoberfest Celebrations to the Next Level

Millions of people from across the globe flock to Germany each year for Oktoberfest, but with custom labels, people can celebrate Oktoberfest no matter where they are.

As Infoplease noted, Oktoberfest is one of the most popular celebrations in the world, particularly among beer aficionados. More than 6 million people often head to Munich for the 16-day beer festival, but it is popular elsewhere as well, particularly in areas with large German populations. In the United States, the largest authentic Oktoberfest is held in Cincinnati, Ohio, and attracts more than 500,000 people.

But even if there are no nearby Oktoberfest celebrations for beer enthusiasts to attend, they do not have to feel left out. They could just as well hold their own theme parties, complete with Oktoberfest brews and custom beer labels.

Beer Label Printing Accentuates Home Parties

By leveraging beer label printing, party coordinators can craft custom beer labels and affix them to whatever bottle they want. This is perfect for people looking to hold a personal party, a work celebration or any other get together.

Although custom labels may sound like a big investment for any party, they can actually be produced relatively inexpensively and quickly through digital printing and other similar means. Because of this, they are perfect for fun themed parties and will not break an event’s budget. German-themed foods such as grilled chicken, pretzels and pork knuckles can add a lot of flare to any celebration, but it does not get much better than serving Oktoberfest beer with customized product labels – especially if hosts are serving a home-brewed Oktoberfest beer.

Label Printing Without Breaking the Bank

Whether people want label printing for their theme parties or for any other reason, they should choose an experienced label printer. Selecting any printing company can result in labels that do not fit quite right or they may wind up falling off due to moisture from condensation. An experienced label printing company can help people print the perfect labels for the job, whether for an Oktoberfest party or if they actually want to brew and sell their own beers.

Label printing can be done quickly and inexpensively, so if hosts really want to knock their parties out of the park, they should consider custom label printing.

Label Transparency is Pivotal for Winning Customer Trust

Label TransparencyAccuracy of Food Product Labels are Paramount to Securing Customers’ Trust

Food product labels have quickly become a convoluted mess of imagery, ingredient lists and promotional claims. Low-fat, sugar-free, gluten-free, high-fiber and other similar claims litter the labels of modern food products to the point where some customers have to think twice about what it all means.

Food labels are confusing to many shoppers, and one 2014 report from the U.S. Food and Drug Administration, as cited by the New York Daily News, made this quite clear. The study found that different labels on food products made it difficult for people to quickly determine the nutrition value of products – they cannot discern whether nutrition labels were talking about the entire package or single servings, among other big issues.

Although the FDA study was mainly focused on problems revolving around serving size volumes, it is indicative of problems with label transparency across the board.

Times a-Changing for Gluten-Free Labeling

Until just recently, gluten-free labeling was one of the many confusing areas for shoppers. This is mainly because the FDA itself had yet to implement strict guidelines defining the use of the term “gluten-free.” As such, many producers were labeling foods as gluten-free, even though they were not in a technical sense.

Last year, the FDA issued a final rule regarding what the organization defined as being gluten-free. If products do not meet this definition, they are not allowed to carry gluten-free labels, including “without gluten,” “free of gluten” and “no gluten.” Manufacturers had one year to get their labels in order, with the deadline just recently passing.

Of course, stricter label guidelines benefit people with celiac disease. The only way to combat this autoimmune disorder is to eliminate products that contain gluten from a person’s diet.

“This standard ‘gluten-free’ definition eliminates uncertainty about how food producers label their products. People with celiac disease can rest assured that foods labeled ‘gluten-free’ meet a clear standard established and enforced by FDA,” says Felicia Billingslea, director of FDA’s division of food labeling and standards.

Ensuring Custom Food Labels are Updated

For the product manufacturers, the new guidelines may cause some problems in regard to compliant custom food labels. If they have not already done so, companies will need to update their labels to ensure they meet the new standards.

However, this is something product manufacturers should be looking to do anyway. People rely on these product labels to make informed purchases, so it is in the best interests of product manufacturers to ensure their product labels accurately portray the package’s ingredients.

Accurate labels not only prevent any negative press associated with customers who find out that labels are misleading, but it also bolsters trust in the brand. This trust is crucial for establishing a healthy relationship between customers and their favorite companies, which is pivotal in winning repeat buyers in the long term.

Support your Team this Year with Custom Labels and Stickers

Custom Labels & StickersUse Window Stickers to Show Team Allegiance

The fall is near, which means a new season of sports is approaching, and window stickers are the perfect way for fans to show their allegiance to their favorite teams.

Autumn also means school is back in session, which translates into the start of the school sporting seasons, both at high school and collegiate levels. Additionally, the start of the football season is upon us, while basketball kicks off in another month. Of course, baseball fans have their eyes on the World Series as well.

That means pride will run strong through sports fans quite soon. Whether they support certain high school teams or regional professional sports clubs, fans often love to show which teams they root for. This is good news for product manufacturers, as sports fans spend a lot of money on team-related apparel and other memorabilia.

For example, a 2009 study conducted by the National Sporting Goods Association found that sports fans in the United States spent a combined $8 billion on sports apparel and other goods. Males accounted for the majority of sales at 60.9 percent, while women made up a significant 39.1 percent as well, illustrating that – regardless of gender – sports is something everyone can get into.

It does not matter whether they like football, baseball, NASCAR or some other athletic event – sports fans will spend big money to back their favorite athletes and teams. The average person spent upward of $725 annually, while young professionals and wealthy fans crested the $1,100 and $1,500 mark, respectively, according to the NSGA study. No matter which way you slice it, that is a huge chunk of potential revenue.

Custom Decals are Perfect for Avid Sports Fans

Businesses involved in the sports industry should look for ways to help fans celebrate their favorite teams and athletics. There are numerous ways to go about this.

For example, custom decals can be applied to cars, grills, coolers and windows to show off which teams fans support. For the careful sports fan, there are decals with special residue that allow them to be easily peeled off without damaging the underlying surface, so they can remove them after the season is done without concern (or if they want to jump ship and bandwagon another team after a disappointing season).

Custom Stickers For Party Decorations

Custom stickers are another way for fans to show appreciation for their favorite teams. Stickers can be placed on everyday objects like notebooks so people can show their support for their clubs regardless of where they go. Additionally, people can purchase stickers to use as decorations, which is perfect for throwing a party for the big game or celebrating sports in other ways.

Regardless of what types of custom stickers and labels brands need, printing companies such as Lightning Labels can help businesses create products that will help fans celebrate their favorite sports and teams.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.