Tag Archives: Custom Labels

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

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Personalized Wine Bottle Labels Can Enhance Wedding or Event Favors

Personalized Wine LabelsPersonalized Labels in High Demand for Upcoming Weddings

Engaged couples spend a lot of time and effort planning the perfect wedding, so why not dedicate the same amount of attention to creating personalized labels for wine bottles?

This is a question many engaged couples may ask themselves over the next few months. According to statistics published by Sound Vision, August, September and October are three of the most popular months of the year to get married, so many soon-to-be-married couples will have their minds on wedding preparations. More than $72 billion is spent annually on weddings, with the average budget cresting the $20,000 mark.

Wine is an important part of weddings, as it is the drink of choice for many people attending these events. Wine Folly suggests that couples should purchase approximately one bottle of wine per every two guests, which can quickly reach in excess of $1,000 if engaged couples invited upward of 100 people.

Why Personalized Wine Labels are Perfect Additions to Any Wedding

Because weddings are all about the couple getting married, it is not unusual to see people opt for personalized wine labels that are designed to fit the motif of the wedding. The engaged couple may have a favorite bottle of wine, but in the interest of keeping with the theme of the wedding, standard labels may not be suitable for the event.

Personalized labels can be customized to fit the specific needs of the wedding, featuring specific patterns, colors, inspirational quotes, unique congratulatory messages and anything else imaginable. This allows couples to truly embrace the spirit of the wedding by crafting a label that reflects the mood of the celebration.

Custom Wine Labels on a Budget

Weddings are expensive but that does not mean custom wine labels need to be. By working with a label printer, young couples can produce appealing custom wine labels that will fit the mood of any type of wedding. By working with a custom label printing company, couples are also rest assured they get high-quality labels that can easily be affixed to their wine of choice.

Additionally, working with a printing company ensures that couples will get their labels in time for the special event. Digital printing technology allows machines to manufacture custom labels quickly and effectively for any deadline.

Personalized Beverage Labels and Stickers Help Your Event Stand Out

Custom Beverage Labels & StickersWhat Makes for a Memorable Beer Label?

When event organizers look to create a memorable theme, sometimes custom wine labels are just what the doctor ordered.

Whether planners are holding a wine tasting event, music concert, business conference or anything in between, a special label is perfect for tying everything together under a single, unique theme. Branding is important for any organization, and a branded wine label is just another way for firms to generate additional exposure for their companies and products.

Taking a Look at Top Custom Labels

Bottle labels are effective branding tools because everyone can see them clearly. This is perfect for social events – anyone holding a bottle of water, looking at the wine selection or taking any other similar action will be able to see the brand sponsoring or hosting the event. People walking by can quickly determine which event the person is participating in thanks to the label on the bottle they are holding.

For example, say a company is holding a networking event in a hotel. If the bottles people are drinking out of feature the organizer’s brand, the label may pique the interest of people who are not a part of the event if they interact with attendees.

Plus, the label serves as an effective way to supplement the theme of the event in question. If organizers are trying to achieve a specific theme, unbranded labels may prevent them from reaching that end goal. A corporate holiday party, for example, may want to use labels wishing employees a happy New Year and feature the company logo instead of utilizing a conventional branded label.

Events are the perfect time to consider custom labels, as they can be used to really drive home the theme the organizer is trying to get across and make the get-together a truly memorable experience.

Custom Stickers are the Perfect Supplement for Bottle Labels

Bottle labels are just one of the many ways businesses can celebrate particular event themes. Custom stickers can also help with the matter. Tailor-made stickers can be used for a variety of purposes, ranging from floor or wall decorations to memorabilia given away by event participants.

Organizers looking to hold the perfect event should consider a custom sticker and label printing company to ensure their labels and stickers are of a high caliber.

The Best Beer Labels to Showcase Your Brand

Custom Beer LabelsWhat Makes for a Memorable Beer Label?

There are thousands of different beer brands across the globe, which makes the beer label an important tool for differentiating one product from another. Between people making their own brews at home and the top beer manufacturers in the world, people have a wide array of options. With the right label, however, brewers can improve their ability to stand out from the crowd.

While brewers may use secret recipes to craft their own beers, there is no magic formula for designing the ideal label. Every company has its own approach, which makes label design vital to success.

Taking a Look at Top Custom Labels
Prime Social Marketing recently took a look at some of the top custom labels for beers, which should illustrate just how varied some of the designs are.

For example, Rogue’s labels and packaging feature sharp, contrasting colors with stylized cartoon figures. This creates a label that’s easy to spot from a distance and is sure to catch customers’ eyes. Conversely, the Great Divide’s labels make text the centerpiece instead of figures or colors. The positioning and sizing of the words when combined with the font make for an interesting design.

The takeaway here is that there is no “right way” to make a beer label,- it’s up to the brewer to come up with a creative solution that encapsulates the brand’s identity and conveys it in an effective way. When trying to reach new prospects, the label may be what makes the first impression. It doesn’t matter how good a beer tastes, if the label isn’t getting people to buy it, the customer will never know.

Working with a Printing Company to Produce High-Quality Beer Stickers
Designing beer stickers is only the first step – printing a high-quality label is also vital. If brewers don’t work with a professional label and sticker printing company, they may wind up with a label that looks slightly different than what they expected.

Simple variables, such as the adhesive used to affix the label to the bottle or the paper liner leveraged, can alter the color and quality of the label. By working with an experienced printing company, brewers can rest assured their label looks exactly how they designed it and reduces errors.

Custom E-Cigarette Labels to Make Your Product Stand Out in a Growing Market

custom e-cigarette labelsCustom E-Cigarette Labels are Pivotal in a Growing Market

So, what makes for the perfect custom e-cigarette label? The straightforward answer is there’s no magic recipe you can follow to guarantee your product’s success in a burgeoning market. In fact, one look at some of the top e-cigarette brands referenced by Electronic Cigarette Consumer Reviews, makes it quite obvious there is no formula – each company has its own unique product label and packaging.

In a growing market, standing out is critical. If you look at other popular product categories, it’s quite easy to see that differentiation is key. This is one of the reasons why many e-cigarette manufacturers have distinct approaches with their labeling.

For example, one brand takes a green approach, highlighting the absence of harmful effects of smoking conventional cigarettes. The company’s label features images of leaves. Another tries to take a more luxurious approach with a simple black package and white lettering. There are numerous different ways to approach the creation of labels and packaging.

Product Labels Set the Tone

As is the case when creating any product label, conveying a message is critical. When you think of any successful consumer brand, they embody more than just the product they sell to the end user. For example, Apple is more than just an electronics manufacturer – the company fuels creativity, which is why Apple-branded products are popular among graphic designers and other creative types.

E-cigarette manufacturers need to keep this in mind as they develop their own product labels. Do they want to be perceived as a luxurious product? A healthy alternative to conventional cigarettes? An economical brand designed to fit the budgets of all buyers? A tool to help people stop smoking? There are numerous different approaches they can take to develop their brand, and it often starts with the creation of a representative label

Custom E-liquid Labels Help Manufacturers Leave Their Mark

At the end of the day, custom e-liquid labels can be a significant tool for helping manufacturers establish themselves in a highly competitive market. Whether they are selling complete packages or vials of e-cigarette liquid, they should choose the appropriate label that will help them reach customers.

Make Your E-Cigarettes Printed Labels Incomparable to the Rest

E-Cigarette LabelsE-Cigarette Labels are a Must to Stand Out

To capitalize on the recent popularity of e-cigarettes, manufacturers will need to take another look at their e-cigarette labels to ensure they capture consumers’ attention.

The e-cigarette business is booming. As WBOY reported, many smokers have turned to e-cigarettes because of the numerous perceived advantages associated with them. For example, in many cities, smoking is banned indoors. However, because e-cigarettes are vapors, smokers can use them to get around such bans. Others have cited health benefits due to the lack of hazardous chemicals.

Of course, the evidence of e-cigarettes’ popularity is not just anecdotal either. Bloomberg Business recently reported the e-cigarette business generates $1.5 billion annually.

With e-cigarettes growing more popular each and every day, both among users and as a business venture, it’s important that manufacturers have an eye-catching label and package. This will allow e-cigarette brands to stand out from competitors in an increasingly crowded market.

Striking E-Cigarette Labels Help Establish the Brand

As is the case with regular cigarettes, e-cigarettes thrive on marketing and advertising. Establishing a brand is crucial and can play a pivotal role in winning customer sales. Although there are a number of different ingredients that go into developing a successful image, labels and packaging are often two of the leading factors that can help e-cigarette manufacturers establish the image they want to possess.

Look no further than standard cigarettes for evidence. A package of Marlboros is easily recognizable due to the trademark red-and-white color scheme, while Camel is similarly identifiable due to the iconic camel featured on the front of the carton. If e-cigarette manufacturers want to create a brand that customers love, they will need to start with memorable and timeless cartons and label designs.

Timeless Label Design Helps Appeal to Customers

There are a variety of different ways e-cigarette manufacturers can approach label design. A mix of icon imagery and an eye-catching color schemes should be the basis of all labels, and that holds true for e-cigarettes as well. Labels should try to capture the spirit of the brand in a way that easily connects with prospective customers.

Differentiate Your Pet Products from the Pack with Custom Stickers & Labels

Custom Pet LabelsPackaging Pet Products is a Big Challenge

With people spending more money on their animals, packaging pet products can be a huge obstacle for manufacturers to overcome. As is the case with any other lucrative industry, the more consumers are spending in this category, the greater the level of competition will be. If pet goods producers want people to purchase their offerings over those of their competitors, they need to take another look at their labels and packaging.

A recent study conducted by the American Pet Products Association clearly illustrated the large jump in animal-related budgets. For example, dog owners in 2012 spent nearly $364 on their pets, which is three times the $121 spent in 2008. Even during recessionary times, the average person was estimated to spend at least $11,000 annually on their pets over the course of their animal’s lifetime. That’s a big opportunity for pet goods manufacturers.

Custom Stickers are a Great Place to Start

Product manufacturers can look first at custom stickers as a means to differentiate their products. Stickers can be placed on any item, ranging from a bag of food to toys. Vibrant stickers with eye-catching imagery enable product manufacturers to stand out among competitors on store shelves. At the same time, customers must be able to easily identify custom stickers. Unless people are shopping at pet specialty stores, it’s likely they’ll be walking down a crowded pet aisle in a grocery store that has a wide variety of products. Identifiable stickers help customers quickly find what they are looking for.

For example, if shoppers wanted to purchase flea drops for their pets, simply depicting a flea or featuring only the words “flea drops” may create confusion because people don’t immediately know what type of pet it’s for. However, if it has a picture of a dog on it, they can quickly differentiate the product from the rest.

Custom Label Printing for Pet Products

Because labels and stickers are so important for pet products, it’s crucial that manufacturers produce high-quality, attention-grabbing labels. One of the best ways to do this is through custom label printing. By working with the right printer, product manufacturers can quickly and seamlessly produce a broad array of labels for a number of different products.

Follow Pet Food Labeling Requirements to Keep Animals Happy and Healthy

Pet Food LabelsNutrition Facts are Necessary Components of Pet Product Labels

As is the case with food items for humans, nutrition facts are necessary parts of pet product labels. As Hill’s Pet Nutrition noted, a pet food label is a legal document that must be attached to packaging and is regulated by the Association of American Feed Control Officials (AAFCO). It’s often the prime means of communication between the pet food manufacturers and pet owners.

Understanding pet food products is important, particularly for new owners. If they want to make their new pet feel at home and help them acclimate to their living conditions, providing them with healthy, nutritious edibles can play a large role in that process. If people aren’t feeding their pets well, animals won’t be able to get comfortable in the home.

Making Nutrition Labels

For the average customer, pet nutrition labels can be difficult to understand. Many people still have difficulty coming to terms with nutrition labels on the food they eat every day, let alone goods designed for animals. In order to comply with regulations set forth by the AAFCO, all animal food product nutrition labels need to contain the following information:

  • Ingredients: Much like any food label, ingredients must be listed in an understandable manner. Ingredients should be listed in descending order by weight. Generally speaking, this means high water content (such as chicken) will come before dry grains and vitamins.
  • Guaranteed analysis: This section indicates the minimum and maximum levels of nutrients, such as protein, fat, fiber and moisture. Generally speaking, it does not provide exact levels but provides effective ballpark numbers.
  • Nutritional adequacy statement: This is a legally required statement that verifies the testing methods that producers leverage in order to ensure the nutritional adequacy of the product being sold, according to the news source.
  • A toll-free number: Finally, all packages should include numbers for customers to call with any questions or complaints. This enables manufacturers to improve the quality of their products as well as execute any necessary recalls.

Pet Safety Starts with the Label

If owners want to guarantee pet safety, it starts with the label. This allows buyers to make the best purchase decisions. As such, it’s pivotal that manufacturers produce labels with all the requisite data points to inform their customers.

4 Tips for Uncorking a Stand-Out Wine Label Design

Wine Label DesignWine Label Design is an Important Part of the Overall Package

If a picture’s worth 1,000 words, it’s important the wine label design is up to snuff. Crafting the perfect wine is a detail-rich task, as subtle flavors and smells can make or break a fine wine. The same can be said about bottle labels – every detail and color used on labels should be there for a specific purpose. This can elevate the brand and establish the wine as being a product enthusiasts really want to consume.

Conversely, a bland wine label can send the wrong message to customers or may even lose the vintner precious sales. A subdued label may not be optimal for a refreshing summer wine. At the same time, an elegant label on a value-priced wine bottle may cause consumers to overlook it. Simply being over-generic hinders winemakers’ ability to stand out on store shelves. There are numerous ways vintners can go wrong.

However, there are a few steps winemakers can take to craft the ideal wine bottle:

1. Understand Current Wine Bottle Labels

What message do current wine bottle labels send to customers? As Practical Winery noted, few vintners actually consider how customers interpret their labels. They know the message, but their customers may see something differently, which could lead to suboptimal results. If vintners think eloquent but customers think generic, there is a big problem with the label.

2. What Should Wine Bottle Labels Say?

Once winemakers understand the message they are sending to customers through their wine bottle labels, they need to think of what they want to say with their labels. Just as a fine wine complements good food, the label should support the wine it’s promoting. Is the wine something customers should bring to their friends’ house for a party? Or is it something that should only be consumed at special occasions? Is it something that consumers should give as a gift? These are all important considerations.

3. Design Multiple Labels and Pick the One that Best Suits the Intended Direction

Focus testing is an important part of creating a representative label. Winemakers should design a variety of different labels and ask what others think of them. The key here is finding the right label that matches what vintners are trying to convey with their wines – the more designs they have, the more likely they are to find one that fits the intended message.

4. Get the Label Printed Up

Once winemakers have decided on their final label, they need to get it printed. This is where custom label and sticker printing companies, such as Lightning Labels, come in handy – theycan provide vintners with a proof and other options to ensure their final labels look just as good as they envisioned. The printing process can be a daunting one, since the final image can vary slightly depending on the paper material and adhesive used, which is why it’s important to work with a company that can provide winemakers with proofs.