Tag Archives: Custom Labels

Make Your Independence Day Family Festivities Unforgettable with Custom Labels

Make your Independence Day Festivities Unforgettable. Add Uniqueness to a National Holiday with Fourth of July Labels

American adults spend an average of $68 on barbecue and picnic provisions for the July Fourth holiday, and people across the nation consume approximately 150 million hot dogs as part of the festivities, according to a USA Today infographic. Fourth of July labels are a creative and inexpensive way to make your family picnic or cookout stand out from the rest, both on Independence Day itself and in attendees’ memories for months and years after.

In terms of design, custom labels and stickers for the Fourth of July can be as basic or complex as each family wants. If you’re looking to keep it simple, the event name and date will suffice – for example, “Smith Family Independence Day BBQ 2015.” Those interested in going a bit more in depth have a variety of approaches to choose from.

Celebrate Domestic Products with Fourth of July Stickers

Why not use Fourth of July stickers to celebrate not only America, but American meat as well?

A practice known as country-of-origin labeling is currently mandated by the U.S. Department of Agriculture’s Agricultural Marketing Service – although, as we noted in a recent article, the law’s days may be numbered if the House of Representatives votes to repeal it in line with World Trade Organization regulations. For now, though, consumers can make informed decisions to purchase meat from domestic livestock for their Fourth of July barbecues.

According to The Washington Post, Iowa is home to nearly one-third of the nation’s hogs and pigs, while North Carolina and Minnesota also have high porcine populations. That means there’s a good chance the hot dogs and sausages you grill at your Independence Day cookout came from one of these three states – provided, of course, that you bought domestic. Share this patriotic and fun fact with your guests by printing it on custom stickers!

Labels: The Perfect Way to Add Pizzazz to Your Fourth of July Party Ideas

When it comes to celebrating July Fourth, most people default to hosting or attending a cookout, picnic or fireworks display. These Fourth of July party ideas may not be particularly original, but around Independence Day, tradition carries a lot of weight. That being said, there are still ways to spice up a run-of-the-mill celebration, which is where stickers and labels come in.

Deploy Father’s Day Labels to Help Consumers Choose Gifts

Deploy Father's Day Labels to Help Consumers choose Gifts.Use Custom Labels to Remind Consumers about Father’s Day

Stores that have not yet designed, ordered and deployed custom labels and stickers in time for Father’s Day still have a window of time in which to do so, but the clock is ticking. Father’s Day may not be until June 21, but holidays have a tendency to sneak up quickly, taking both companies and consumers by surprise. For proof, look no further than the greeting card aisle the night before Mother’s Day, Father’s Day, Valentine’s Day… and the list goes on.

When it comes to shopping for Dad, many consumers are stumped, which is where Father’s Day labels can come in handy. Individuals who hadn’t previously considered a particular product as a gift may be more inclined to do so if they see a label that nudges them in the right direction.

Statistics have emerged over the past couple of years that shine a spotlight on the spending gap between Mother’s Day and Father’s Day. Annual figures from the National Retail Federation indicate that over the past five years, spending on Mother’s Day gifts outpaced investments in Father’s Day gifts every time. We’ll have to wait until the month’s end for this year’s definitive numbers, but last year’s predictions forecast Father’s Day spending to total approximately $12.5 billion, significantly less than the nearly $20 billion projected for Mother’s Day.

Redress the Balance with Father’s Day Labels

Even with some retailers drawing attention to particular gift options with Father’s Day labels, the unequal spending persists. Speculation has run rampant about the cause for the discrepancy between the average expenditures on gifts for Mom and Dad, with some people concluding that consumers fork over more for their favorite parent. However, the real answer could be a lot less incendiary.

“It’s just harder to buy for men,” Robert Passikoff, president of retail consultancy company Brand Keys, told TODAY Money. “This is not a contest.”

There is simply a larger number and a greater diversity of products for Mom, which means retailers have more to work with in the run-up to Mother’s Day – and, more often than not, consumers faced with myriad options are able to sort through and find the perfect gift. In contrast, the range of gifts for men typically doesn’t go beyond the realm of the tie, shirt and home improvement tool – and, of course, the ubiquitous gift card.

After so many years being stuck in this Father’s Day gift-buying rut, shoppers may need some help to clamber out of it, which is where Father’s Day labels may come in useful. An action as simple as sticking a “Great for Father’s Day!” label on a product may be all it takes for retailers to get consumers inspired.

Highlight These Outside-the-Box Gift Ideas with Custom Stickers

Retailers eager to target shoppers who are as sick of buying novelty golf socks as their fathers are of receiving them may want to consider drawing consumers’ attention to these products using custom stickers:

  • Headphones: Whether Dad listens to Frank Sinatra or Fabolous, he’s sure to appreciate this gift. There are enough options available to suit all shoppers’ budgets and tastes, from ear buds to bulkier models.
  • A book: Some fathers devour fiction, others enjoy biographies. If Dad isn’t a reader, how-to books and collections of recipes are other options.
  • A watch: Watches are one of the most common accessories out there. Functional and fashionable, they span many different designs and price ranges.

Buying a Father’s Day gift is a personal process, but there’s no reason why retailers can’t help consumers along by using well-placed stickers and labels.

Ring in National Safety Month with Cautionary Stickers and Labels

Promote Safety with Warning Stickers and LabelsNational Safety Month is Just Around the Corner

June comes with many associations, including the first official day of summer, the last day of school and the end of the second corporate quarter, but did you know it’s also National Safety Month?

National Safety Month is an annual National Safety Council initiative intended to mitigate accidents in the workplace, at home, on the road and elsewhere. This year, the council is placing a particular focus on transportation safety, emergency preparedness, prescription painkiller abuse, ergonomics and slip, trip and fall prevention – all areas in which cautious behavior can be quickly, easily and effectively reinforced through the use of stickers and labels.

Promoting Safety is Easy with Custom Labels and Stickers

It may seem hard to believe that something as small as a sticker could have such a big effect on safety, but the fact is that custom labels are a key component of accident prevention. Take three of this year’s focus topics as an example:

  • Emergency preparedness: In emergency situations, labels can literally mean the difference between life and death. Consider the instructional stickers on the side of a fire extinguisher, for instance. Even if people think they know what to do when disaster strikes, chaos and stress may result in them swiftly forgetting some – if not all – of their knowledge, which is where labels can become invaluable.
  • Slip, trip and fall prevention: It’s possible to slip, trip or fall almost anywhere, but many of these types of accidents are preventable. Luckily, labels and stickers can be affixed to practically any surface, serving as an effective way to give people a heads-up about potentially dangerous situations and warn them to be cautious of hazards such as uneven ground, unexpected stairs, slippery floors and more.
  • Transportation safety: According to figures from Statista, some 254 million passenger cars, motorcycles, trucks and other vehicles were registered in the United States in 2012 alone. For people who don’t have their own modes of transportation, don’t feel like driving, want to save money or are concerned about the environment, buses, trains, ferries and the like are their go-to options. Whether individuals personally operate the vehicles they use to get around or trust others to drive responsibly, it’s important for whoever is at the wheel to be able to quickly and clearly identify different components.

Stickers and Labels: An Easy and Inexpensive Way to Encourage Safety

Although large corporations have the funds to invest in thousand- or even million-dollar safety initiatives, many smaller companies do not – but that doesn’t mean the latter enterprises should be excluded from National Safety Month. There are plenty of ways to advocate for safety without breaking the bank, and installing or updating cautionary labels and stickers is one of the most inexpensive. If you’re looking to get in on the action this June, contact Lightning Labels.

Promote Allergy Relief on Product Labels to Temper Seasonal Sniffles

Promote Allergy Relief With Product LabelsBottle Labels Touting Allergy Relief Especially Sought After This Year

There are many great things about the onset of summer, but the rising pollen counts that send people hurrying to the nearest drugstore to scour medicine bottle labels for the promise of allergy relief isn’t one of them.

According to the American College of Allergy, Asthma and Immunology, the prevalence of seasonal allergies to pollen from grasses, trees and weeds is increasing among the American population. What’s more, according to Dr. David Samadi, a medical correspondent for Fox News’ Medical A-Team, the harsh, long winter that afflicted many areas of the country this year is an unwanted gift that keeps on giving for allergy sufferers.

“The extremely cold temperatures we experienced this winter caused a delay in tree pollination, which is now occurring at the same time as grass and flower pollinations,” Samadi explained in an article he penned for the New York Daily News.

In other words, rather than being hit by allergies to tree pollen followed later in the season by reactions to grass and flower pollen, people are having allergic responses to all three triggers at once.

Product Labels Must Inform Allergy Sufferers

It’s critical that the product labels on allergy medication provide clarity for consumers. Some over-the-counter medicines cause drowsiness, which is ideal for people whose stuffy noses and itchy eyes are keeping them up at night but not so great for individuals trying to get through the work day in spite of their symptoms. As Best Health noted, other options contain decongestants that should be avoided by those who have high blood pressure or glaucoma. To put it simply, shopping for medications that promise to alleviate allergy symptoms could introduce other problems if customers don’t select the right product for their needs.

That’s where labels come in. If a medicine causes drowsiness, contains ingredients that could be dangerous to some people or has any other attributes that shoppers should know about, manufacturers need to ensure that this information is included on the product’s packaging.

Striking A Balance Between Product Labels’ Design and Information

Product labels need to provide information to shoppers – and that is especially the case for those stickers and labels affixed to allergy medicine. Manufacturers may be concerned that after they include lengthy ingredient lists and specific instructions for use, their labels won’t have room for anything else. Lightning Labels can help companies in this predicament strike a balance between aesthetic appeal and functional requirements. Our high-resolution, professional-quality printing allows you to shrink text without compromising legibility, leaving plenty of room for your logo and the promise of allergy relief. Our vibrant, eye-catching labels will attract shoppers’ attention to your product, and the small yet easily readable text will ensure consumers find the information they need once they reach out and take that bottle of allergy medicine off the shelf.

Party Favor Ideas for Summer Events

Cinco de Mayo Product LabelsWelcome the Summer with Seasonal Events and Party Favors

It was a long and arduous winter in many regions of the country, with some areas even experiencing record-breaking levels of snowfall, but the weather is finally beginning to brighten up – and that means summer events and party favors are in many people’s not-too-distant futures.

When it comes to deciding on favors, party planners – be they professionals or amateurs – almost have too many options. Should they go with functional gifts that recipients can put to good use or select decorative trinkets that guests will be able to proudly display in their homes? Would attendees prefer to take home a bottle of wine with a customized label or slip some lip balm into their purses and pockets for those dry summer days? There are no definitive answers to these questions, as what’s best for one occasion might not be a good fit for another. Think about the type of event being planned: Is it a graduation party, a wedding reception, an open house or simply an excuse to celebrate the warm weather? Regardless of the particulars, one thing’s for sure – attendees are bound to appreciate the inclusion of custom labels and stickers.

Taking the Classy Route: Personalize Wine Bottles with Custom Stickers

Bottles of wine make great favors to take home from evening soirees or formal luncheons, and adding custom stickers is a great way to personalize the gift. At Lightning Labels, we offer a range of printing finishes for bottle labels, including high-gloss, matte and old-style textured paper. You also have the choice of one large wraparound label or a separate sticker for the back of the bottle. Whatever you choose, one thing’s for sure: Your labels will be high-quality and water-resistant, so you don’t have to worry about the text being hard to read or the material degrading in hot, cold or wet conditions.

Taking the Practical Route: Add Pizzazz to Lip Balm with Party Stickers

For a beach-side barbecue, pool party or similarly informal gathering, giving away wine bottles as favors may seem a little excessive – and that’s where tubes of lip balm wrapped in party stickers come into the picture as the perfect casual choice. Think about it: Lip balm is something that people carry around and use frequently, particularly during the summer months when their lips are more likely to dry out. Affixing custom stickers to tubes of lip balm is a great way to ensure the memory of your summer party lives on for weeks and months to come. Lightning Labels prints hundreds of thousands of personalized lip balm labels every month, each one made of a unique material designed to meet the special needs of this type of product, which include the ability to stand up to everyday use and exposure to water and oils.

Prepare for Mother’s Day with Custom Labels for Candles, Cosmetics and Beauty Products

Happy Mother's DayAre Your Product Labels Ready for Mother’s Day?

Mother’s Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day.

More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren’t a full-time job in its own right, many even have their own careers on top of all that. There’s no doubt about it – moms are busy people. So, when Mother’s Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

Optimizing Your Custom Labels

If relaxation is the name of your marketing game for the second Sunday in May, be sure to integrate soothing colors into your custom labels. You can’t go wrong with pastel shades, especially soothing blues, tranquil greens, glowing pinks and sumptuous purples.

Did you know that purple is a traditionally regal color? Around this time of year, shoppers are looking for items to make their moms feel like queens, so a little purple can go a long way. For a splash of decadence, try using gold trim or silver highlights – but don’t go overboard, or else you may cross the line from tasteful and elegant to gaudy and over the top.

Bath Product and Candle Labels Should Hold Up Under Pressure – Just Like Mom

Keeping candles and bath products near the sink or the tub sounds great in terms of easy access, but as any mom knows, sometimes accidents can happen. A splash of water, an unplanned dunk, contact with bath oils or the extreme heat generated by hot wax shouldn’t ruin bath product or candle labels. That being said, if the wrong material is used, your carefully designed labels may very well get ruined. Don’t take the risk – make sure your labels are water- and heat-resistant by ordering them from Lightning Labels.

In addition to ensuring safety, Lightning Labels also offers high-quality, professional-looking custom stickers and labels than can stand up to major national brands’ packaging at a fraction of the cost. Catch consumers’ attention in the weeks leading up to Mother’s Day without breaking the bank!

Promote Community Gardens with Custom Labels and Stickers

Liquor Labeling TrendsGet the Word Out About Community Gardens Using Custom Stickers

Community gardens are advantageous to neighborhoods in a whole host of ways, so why not promote them with custom stickers?

According to the website for President Barack Obama’s nationwide service initiative United We Serve, the benefits of community gardens are numerous, and include:

  • Providing a place for families and individuals without gardens of their own to grow plants, flowers and produce.
  • Facilitating local access to fresh and nutritionally rich foods.
  • Offering members a chance to give back to their communities by donating what they grow to soup kitchens and food banks.
  • Giving green-thumbed individuals the opportunity to share their knowledge and bond with their neighbors.
  • Partnering with schools and after-school organizations to teach children about gardening and nutrition.

Event Promotion Can Help Take Community Gardens to the Next Level

Event promotion can be a great way to raise awareness of local initiatives, and community gardens are no exception in this regard. The events in question can be anything from tours of plots to dinner parties featuring dishes made with ingredients sourced from the garden – whatever the details, using custom stickers and labels to get the word out is a surefire way of increasing turnout. The more people who know about a community garden, the more are likely to get involved, so hosting and promoting events is an important way to bolster membership and local interest.

Take Advantage of Event Stickers from Lightning Labels

At Lightning Labels, we have extensive experience printing custom stickers and labels in just about any shape, size and material you can imagine. As well as helping with promotion, we also offer event stickers that can be used during occasions themselves. Say you’re planning to sell produce grown at a community garden for a good cause – professional and high-quality labeling can go a long way. Small operations like community gardens typically don’t have high budgets, which is where Lightning Labels’ custom sticker printing in small amounts comes in useful. If you only need a small number of stickers or want a selection of different designs, take advantage of our short-run roll stickers, which can be printed in small enough quantities to make them financially viable and help you avoid breaking the bank.

How Can Labels Convey Brand Message?

If designed effectively, branded labels should serve several purposes.Product Labels: A Central Part of Your Brand

When it comes down to it, there are two main reasons behind adding product labels to items – to help shoppers identify goods and to impart important information about ingredients. That being said, this is by no means labels’ only use. In a sense, they act as mini billboards for a brand, whether they’re wrapped around beer and wine bottles, emblazoned across nutraceutical product packaging or stuck on bars of soap.

Beginning to think of stickers and labels as a promotional tool as well as a way to get across details of what products contain can change the entire perspective of a company. If leveraged effectively, packaging can become an extension of a brand in its own right. If a company fails to acknowledge and misses the chance to reinforce its brand message, however, a powerful marketing opportunity is lost.

The Dual Purposes of Custom Labels

At their core, custom labels serve two purposes, depending on the familiarity and stature of the brand.

  • A relatively unknown enterprise that’s new, small or simply not well-known can use custom labels to make its products stand out from everything else on store shelves. Even businesses on a budget can benefit from Lightning Labels’ good-quality, high-definition, vibrant labels.
  • For a more established brand, custom labels facilitate instant recognition for customers who either already know what they’re looking for or are familiar with the company’s good reputation and decide to give its products a try.

The Power of Branded Labels

If designed effectively, branded labels should answer the following two questions:

  • What attributes distinguish the company from its competitors, i.e. why should consumers choose this particular enterprise over any of the others that are out there?
  • How are the business’ products different from – and better than – those offered by its rivals, i.e. what is their unique value and what makes them stand out from the crowd?

For instance, consider the example of an enterprise that has been around for more than a century. It makes sense for a company like this to focus its brand message around the general idea that it’s been doing what it does for years and knows its industry better than any other organization out there. In this scenario, there’s the implication that the business has gone through a process of trial and error, perfected its approach over time and, as a result, produces goods of a higher caliber than its younger and less seasoned competitors. The notion seems straightforward enough, but how can the company translate this to its labeling? Faux-parchment labels are a great way to emphasize age – and all without requiring the consumer to read a single word. That being said, of course, prominently displaying the year in which the enterprise was founded doesn’t hurt either.

Celebrate Easter with Seasonal Candy and Chocolate Labels

seasonal-candy-and-chocolate-labelsWhy Jazz Up Food Labels for Easter?

For many Americans, Easter Sunday simply wouldn’t be complete without the candy and chocolate that have become a well-loved part of the holiday, which represents a stellar opportunity for confectionery companies to revamp their food labels – and, indeed, their products themselves.

Whether your enterprise is planning to replace its regular candy and chocolate with bunny-, chick- and egg-shaped equivalents or is simply looking to position its offerings as the perfect Easter egg stuffer, product labels are crucial at this time of year. Many of your competitors will be switching up their packaging for Easter, so if you stick to the same old design, your wares will likely get overlooked.

Add Pizzazz to Package Labels and Reap the Seasonal Rewards

How important are eye-catching seasonal package labels? According to the National Retail Federation’s recently released Easter Spending Survey, an overwhelming majority of people who are planning to celebrate Easter this year anticipate buying candy (nine in 10, or 89.3 percent, of the more than 6,300 consumers who took part in the poll). The NRF projects that more than $2.2 billion will be spent on sweet seasonal treats in 2015.

“Americans are eager to dip their toes in the fresh green grass this Easter and celebrate the day with friends and family,” commented Pam Goodfellow, director of Prosper Insights and Analytics, the research firm that partnered with the NRF to conduct the study.
With $2.2 billion up for grabs among confectionery companies, the more vibrant and attention-grabbing your product labels, the better.

Show Your Company is Eager for Easter with Custom Labels

You might think that in order to take your custom labels to the next level and truly pique the interest of Easter shoppers, you’ll need to sink a significant amount of money into a revamp. However, if you partner with Lightning Labels, you can expect the high quality and vibrant, crisp colors you’re looking for without the hefty price tag you might expect, thanks to our state-of-the-art label printing technology. After all, just because you aren’t a major national brand, that doesn’t mean your Easter candy or chocolate should be packaged any less professionally.

See the quality of our custom labels and stickers for yourself by requesting a sample of our label materials. Once you place your order, you can get a free printed press proof or emailed PDF files – we want to make sure you know exactly what you’re getting before you finalize your transaction with us.

With Easter just a few days away, you might think it’s too late to place an order, but Lightning Labels is more than just a name – it’s a description. Following press approval, you can expect a turnaround time of two to three business days, allowing you to get your products out there in time for the big day.

Launching a New Product? Ask These 4 Custom Label Design Questions

New product launch label design. The Importance of Label Design

Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. At the end of the day, even though the old adage warns against judging a book by its cover, we all know that people tend to do this – and the same is true of consumers browsing products. With this in mind, it’s critical for product labels to be the best they can be.

Things to Ask When Designing Custom Labels

When you’re staring at a blank screen, it can be daunting to figure out how to begin designing the custom labels for your new product. Asking the following questions is a good place to start.

1. What do you need to include on the label?
Product labels must include elements such as the brand’s logo, your company’s name and address, a list of ingredients, nutritional information and more.

2. What color scheme is suitable?
You might already have a set color scheme that ties all your products together, but if not, think long and hard about aspects like the psychology of color and which hues will clash with your brand’s logo.

3. What shape should the label be?
If you’re designing the packaging for a wine bottle, a label with a height that considerably exceeds its width will make the most sense. In contrast, for something like a candle, you’ll want the label to be wider than it is tall.

4. Does the label need to meet any special requirements?
Referring back to the example of a candle, it stands to reason that the stickers and labels adorning such a product should be flame-resistant and able to withstand extreme heat. Similarly, bath and body product labels must hold their own when exposed to water and oils.

Turning Your Ideas for Product Labels into Reality

After you’ve answered the questions above and the relevant people have signed off on your vision, it’s time to bring those hypothetical product labels into the real world. Lightning Labels can take your design and turn it around in as little as 48 hours.