Tag Archives: Custom Labels

Labeling For Longevity: Creating Heavy Duty Labels That Last

Know the Right Materials for Creating Labels That Last

durable labels that last from Lightning Labels

Some products require durable labels that last.

Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine. Having a label that stays put doesn’t just benefit the brand, it also helps to ensure consumers will return to your products time after time.

Use Heavy Duty Labels For Outdoor Applications

If you make a product that will be stored or spend a significant amount of time outside, you need heavy duty labels. Vinyl labels are probably your best bet. Flexible vinyl labels can stand up to the elements and make sure your branding information, as well as any directions for use, don’t fade away. Labeling is an essential part of your promotional strategy, so it’s in your best interest that it remains intact. However, a fading or peeling label is also unattractive to consumers. Make the right labeling choice so you can avoid irritating your customer. To further protect labels from sun or weather damage, you may also want to consider a UV Outdoor Gloss laminate, which can help prevent your designs from fading in the sun. Stronger adhesives can also help product labels remain steadfast throughout the year.

Lost Lasting Labels Inspire Consumer Trust

No matter what kinds of products you create, long lasting labels can make the difference in whether a shopper will return to your product. Labels are part of the functionality of an item. Packaging that falls apart can be irritating for customers. Bath product labels, for instance, should be made with a material like polypropylene BOPP, which is oil- and water-resistant. To increase the longevity of BOPP labels, you can also add a laminate to further protect the product from whatever messes it’s exposed to. BOPP pairs nicely with a High Gloss or Matte finish. High Gloss provides a shiny, sleek look, while matte allows you to handwrite on the surface. A durable label doesn’t have to be unattractive, either. BOPP comes in several different colors and Lighting Labels offers a wide variety of options to ensure you find a label that reflects your brand.

Custom Shape Labels: Tips On Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

How To Create Labels For Heart Healthy Natural Products

Create Labels for Heart Health this February

February is the perfect time to create labels for heart health from Lightning Labels

February is the perfect time to February is the perfect time to create labels for heart health.

February is American Heart Month, so it’s an ideal time to create labels for heart health. For many products, wellness is a great selling point. From healthy food products to nutritional supplements, there are many items that can be revamped to demonstrate health benefits. Make custom nutraceutical labels and stickers that demonstrate how the product can support a heart healthy lifestyle. According to the American Heart Association, certain choices support cardiovascular health more than others. Being fit and active keeps the body and heart in good shape. With the addition of a nutritional diet, individuals are potentially on the road to a longer life. By combining activity with balanced nutrition, consumers can reduce the risk of heart disease.

Heart Healthy Natural Product Labels Raise Awareness About Cardiovascular Disease

Using heart healthy natural product labels can grow nutraceutical sales. The American Heart Association says that adding certain supplements to a nutrient-rich diet can be beneficial. Labeling supplements that could support heart health can help brands increase awareness. February is a good time to make some changes to labeling strategies to show your brand’s support for health awareness. Using red in labels can help grab the attention of consumers who are keeping cardiovascular health in mind as they shop. Your brand can also design its own heart healthy logo to bring attention to the best choices. Green is also a good choice to call attention to naturally derived products, since it’s an earth tone.

Be Helpful When Labeling Heart Healthy Products

Sharing useful information is a good rule of thumb for labeling heart healthy products. Make nutraceutical labels that guide consumers toward the right choices. Include some helpful hints on labels that can assist individuals in their initiatives to achieve better health. While food products are a good place to put recipes and meal preparation ideas, nutraceutical labels are a better place for lifestyle tips. In addition to using these products to better manage cholesterol and other issues related to heart health, it’s a good idea to give some ideas for how to be more active. For those just starting out, walking is a good bet. Encouraging consumers to take the stairs instead of the elevator or escalator could cause a significant impact in their daily routines. When you provide customers with advice they can really use, the result could be an increase in brand awareness and consumer trust.

How to Make Labels Consumers Love

Learn How to Make Labels to Boost Branding Efforts

how to make labels from Lightning Labels

Learn how to make labels that stand out on store shelves.

Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you’re looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels’ custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

3 Important Steps for Creating a Custom Label That Speaks to Consumers

There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers’ attention and doesn’t wear out your budget.

1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

2. Calculate Rebranding Costs Accurately: It’s important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don’t have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That’s why it’s a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.

Valentine’s Day Sticker and Label Printing

Valentine’s Sticker Printing Increases Winter Sales

chocolates for Valentines sticker printing

Make sweets gift-ready with Valentine’s sticker printing.

During the coldest months of the year, Valentine’s sticker printing can help give brands a boost. After the holidays are over, sales tend to slump for a while. Luckily, Valentine’s Day gives consumers and businesses a reason to get excited about purchases again. From chocolates to cakes, sweet treats are likely to be in high demand as shoppers look for the perfect presents for children, significant others and family. Valentine-themed labels for cookies or brownies are sure to be a hit. Packaging these items with Valentine’s imagery may cause consumers to pick up a few impulse buys for friends and loved ones. Making attractive holiday-themed packaging will make these products gift-ready, taking all of the stress out of the experience for last-minute shoppers. Make labels that look so attractive, customers will want to buy them for everyone they know.

Demonstrate Some TLC With Valentine’s Bakery Labels

Use Valentine’s bakery labels to make every meal romantic, from breakfast to dinner. There’s nothing like a lovingly prepared cake or sweet bread to tell friends and family you care. While customers will be seeking out candies and flowers, it may not immediately occur to them to head toward the bakery aisle. Put some effort into designing labels for baked goods. While adorning your products with hearts is an excellent way to ready them for Valentine’s Day, there are other methods for approaching holiday labels as well. Using colors traditionally associated with the holiday, like reds, pinks and purples are a good way to signal to shoppers that your products are gift-ready. Including floral imagery on labels, especially roses, is a smart method of alerting consumers to holiday themes.

Improve Marketing Strategies with Custom Labels for Valentines

Custom labels for Valentines can be used for promotional purposes. Use the mid-winter holiday to send out some Valentines to customers. Even if you don’t create products that are directly relatable to this holiday, you can still send out a few notes to engage shoppers and thank them for their loyalty. Most consumers have a positive reaction to direct mail, particular in the form of a personalized note. Create some custom labels to stick on Valentine messages. You may not be able to express gratitude with candy and flowers, but you can send out coupons and other promotions to thank consumers for past purchases. Sending out some samples with Valentine’s Day stickers on them will also be appreciated by consumers.

Create Custom Champagne Labels for New Year’s Eve

Create Custom Champagne Labels for New Year’s No One Will Forget

custom champagne labels for new years from Lightning Labels

Create custom champagne labels for New Year’s that make an impression after the holiday is over.

Create custom champagne labels for New Year’s Eve that will make drinkers remember your brand’s name for the remaining 364 days of the year. New Year’s Eve celebrations set the tone for the rest of the year. While your consumers are busy coming up with the perfect resolution, you should be designing a champagne label to inspire them. Custom champagne labels can charm customers on a holiday that is all about spending time with friends and family. Especially on the one night of the year when nearly everyone drinks champagne, you need to make sure your bottles stand out. Make sure customers pick out your bottle of champagne, sparkling wine or cider to drink while watching the ball drop. Custom champagne labels communicate what your brand is all about, from traditional champagnes to beverages aimed directly at the party-going crowd.

Use High-Quality Materials for New Year’s Champagne Labels

Made from the best materials, your New Year’s champagne labels will impress consumers. Lightning Labels offers a variety of materials made especially for wine bottles, so labels will exude quality. For customers that enjoy luxury, paper stock with matte finish or a textured material is perfect. Drinkers won’t just enjoy the beverage, they will also love the label itself. Our high-resolution printing process also ensures that your branding information is crystal clear. On New Year’s Eve, things can get rowdy, but Lightning Labels provides you with strong adhesives that will stay put no matter what labels come in contact with. With durable printing materials, your label will last all night.

Design Custom Champagne Labels for Events

It’s also a good idea to make custom champagne labels for events unrelated to the New Year. Champagne doesn’t just get party-goers cheery enough to belt out Auld Lang Syne, it’s also the go-to celebratory drink for any occasion, making it perfect for weddings and graduations. Customers may even pop a bottle open after landing a promotion they’ve been gunning for. When designing custom special event labels, you can make them for a variety of occasions. Use florals and whites for a label that newlyweds may enjoy. You can even use a matte finish to allow consumers to write notes of congratulations for loved ones. Being creative is one way to ensure that customers remember your brand or occasion all year long.

Labels Play Many Marketing Roles

Labels In Storytelling, Shelf Impact, Brand Recognition…

custom labels from Lightning Labels MarketingWeek magazine details the weighty burden that packaging (and therefore labeling) plays in product marketing and consumer sentiment. Among the areas tying into packaging and custom labels are storytelling, brand recognition and shelf impact.

Ed Woodcock, strategy director of Australian beauty brand Aesop, explains his view of this multifaceted role in an article published recently in MarketingWeek. He notes, “When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth.’”

He then details a New York Times columnist wanting to demonstrate how “story” impacts consumer assessment of value: “…it’s not just products in themselves that we value, but also the story that goes with them…So he decided to conduct an experiment.”

Woodcock then tells the tale of the columnist purchasing 100 worn-down items from flea market and thrift shops, then paired each with talented writers tasked with telling a short story about the object to give it new meaning. “The results were astounding,” writes Woodcock. “The average rise in value was 2,700 per cent. A 33c mallet sold for $71. A 25c plastic banana fetched $76.”

Adds Woodcock, “The experiment is a reminder that branding is much like storytelling. Brands attribute meaning to objects and charge otherwise functional products with emotion, much like the stories in the experiment. Marketing is a form of storytelling…It’s a nice anecdote, but what’s this got to do with design?…The obvious answer is that packaging should tell a story…”

Can Product Packaging Tell A Story?

He elaborates, “Ask any designer if packaging can tell a story, and the unequivocal answer will be: ‘Yes, of course!’ By means of colour, visual metaphor, symbol, texture and materials, you can create a mood and a feeling…copywriters can add an engaging tone of voice.

“So, yes, packaging can tell a story. But it has a lot of other responsibilities too; not least shelf impact, product delivery and brand recognition…One of the primary functions of packaging is to help consumers make a choice at the shelf. It prompts a ‘moment of truth’. Many of the choices we make at the supermarket shelf are habitual: we like what we know…But charge a brand with enough meaning and emotion, and consumers can be persuaded to make a change…”

Given the many hats that packaging and labels can wear, it’s important to carefully think through development of these critical elements—not just throw something together as an afterthought. As Woodcock points out, “Packaging is often your brand’s most important medium.”

This is all great food for thought. To get from thought to action, first decide priority. While storytelling, brand recognition and shelf impact are all vitally important, what’s your top concern today? Then, decide how the other areas can support the process.

For example, let’s say your shelf impact isn’t where you want it to be. Will a new label design help you better stand out from the crowd? How can you ramp up overall brand recognition with an indelible tie to the label, so that people seeing your product(s) on the shelf will have an “aha” moment? What stories can you create that also tie to the labeling, further enhancing shelf recognition?

Think About What You Want Your Label Design To Do

Rethinking your label design in light of its weighty role in marketing your product? When you’re ready to go, we’re ready to help you get there.

DIY Product Labels Are an Easy, Fun Project

DIY labels from Lightning Labels

Make custom DIY product labels with help from Lightning Labels experts.

While relying on a digital label printing expert is a sound choice for the packaging needs of businesses and event planners, you can take the process into your own hands for smaller projects with Do It Yourself, or DIY product labels. Whether you want to envelope homemade goodies in attractive packaging, categorize pantry items or create tags for everyday household products, making these labels by hand can be a fun hobby for you and your family.

DIY Labels Boost Brand Awareness

Thanks to Pinterest and other similar social media photo-sharing sites, crafting has become a popular pastime for people across the country. Whether individuals have their minds set on creating home-made DIY labels or are just looking for a DIY journey to embark on, they can scope out Pinterest for tons of ideas from bloggers across the Internet.

It’s worth noting that DIY labels can also be a great addition to family gatherings and parties, and you’re likely to find tons of other ways to celebrate these get-togethers online.

Plan Accordingly for DIY Labels and Tags 

Depending on what your using DIY labels and tags for, you’ll want to make the right preparations. Many people jump online, look up labeling ideas that feature photos and barely skim the instructions before committing. However, especially for those who’ve never done a DIY project before, it’s extremely important to look before you leap. Some project ingredients require supplies you wouldn’t necessarily have around the house and can become costly. If you’re new to the game, opt for DIY labels and tags that are made from materials you can use for other purposes, like more DIY projects.

Here are few other tips to consider when creating DIY Labels and Tags:

  • Make a Plan: Once you’ve decided on a project, print out the instructions to ensure you aren’t putting your computer, tablet or smartphone in a compromising situation near liquids or sharp objects. Arrange your tools and supplies so you can transition from step to step easily. It’s also a good idea to take the time to sketch out your label or tag design before starting.
  • Conduct a Test Run: If you’re printing text or images or plan to write out or sew a phrase or pattern, test your design a couple times to avoid making mistakes on the actual label or tag.
  • Don’t give Up: Even if you do make a mistake, it’s not the end of the world. Don’t cast your project aside if your first tag doesn’t come out as expected. Picking up your tools and trying again will make your final project more rewarding, and you’ll be even prouder to flaunt your creation.

For more information or to place an order, visit our decorative labels page. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers

Lightning Labels Shares Tips for Creating Eye-Catching Custom Stickers and Labels

Custom stickers and labels for products from Lightning Labels

Custom stickers and labels help your products stand out in stores.

Whether you’re a marketer looking to rebrand a product, an entrepreneur seeking to kick-off your business or an organization aiming to raise awareness about your mission, custom stickers and labels can help you spread the word and achieve your marketing goals.

When you’re looking to get the word out about a product, service or initiative, it’s crucial to think about how you’re presenting your message. Creating custom stickers and labels can ensure you get the attention you need and make a mark in consumers’ memories. Lightning Labels’ new printing service whitepaper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” explains the important role labeling solutions can play in branding campaigns and provides insightful recommendations for creating stickers and labels that get your message across.

Product Stickers Key to Promotions and Branding

Businesses seeking to promote new goods know that product stickers are key to catching the attention of shoppers. In addition to providing information pertaining to product ingredients and manufacturing, products stickers can speak to the personality of your brand and the quality of your product, ultimately placing you ahead of the competition.

Meanwhile, associations, clubs, institutions and other organizations benefit from branding, too. Your efforts to spread awareness about a cause, activity or achievement can be greatly improved by using custom labeling solutions from the experts at Lightning Labels.

New Whitepaper Provides Detailed Tips for Creating Printed Labels and Stickers

Lightning Labels’ new whitepaper delves into the best practices for designing printed labels and stickers that go beyond just listing your brand and product names. “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” which is available for download on Lightning Labels’ Facebook page, provides extensive information about what images to select, which wording to include and how to choose the best color scheme for your labels and stickers.

With these details in mind, entrepreneurs, manufacturers, marketers and more can effectively create intriguing labeling solutions that will get noticed. In addition, they can do so easily and economically. Lightning Labels uses digital printing, which not only produces colorful, precisely printed adhesives, but also saves you time and money. Once you’ve submitted the final approval of a design, you can expect to receive your order within days. And you don’t have to worry about ordering a billion labels to make a mint – all orders, large and small, are economically priced to ensure you get exactly what you need to share your message.

Making Custom Labels: 3 Things to Remember

How to Make Product Labels in 3 Easy Steps

Making custom product labels is easy with help from the experts!

Making custom product labels is easy with help from the experts at Lightning Labels.

Making your own labels for products is the best way to create a lasting first impression, an unforgettable way to reach new customers and to keep them coming back for more. With a little help from the experts at Lightning Labels, learning how to make product labels is simple and fun. There are 3 key factors to consider when making custom labels for products:

Product Label Shape: The shape of the label may be determined by the packaging or vessel of your product, based on the space available for labels. Lightning Labels offers many shapes to choose from, including rectangle labels, circle labels, square labels, and oval labels in a variety of different sizes.

Product Label Color: Colors should represent your brand and reflect the product in the packaging. Colors can be determined by time of year, who the product is intended for, and what the product is. Use holiday or seasonal colors or colors that pop! If the label is for a gift, use colors that will mean something to the recipient. Whether you need a custom label printed for a gift or for a line of products, the colors you choose will be provide the first impression of your product or gift.

Product Label Copy: Compelling copy is a great way to tell the story of what’s behind the label. It should not only clearly state what the product is and how consumers can use it, but include some final selling point that seals the deal. Give your customers the impression that you understand them and show how this product – and no other – will meet their needs.

Why You Should Make Your Own Product Labels

Creating your own custom labels makes your products unique. With the right design, no other product on the market will look like yours. Take control of your branding and how consumers view your product by designing custom product labels that are immediately identifiable and that make your competitor’s product labels pale in comparison.

Bring your business to the next level and become the default product choice in your industry. Create brand loyalty with a quality product and a brilliant first impression with the best label. Rise above your competitors and into the hearts and minds of consumers who will return to you for years to come.

For more information or to place an order, visit our custom product labels or stick on labels pages. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.