Tag Archives: Custom Labels

Top Wine Label Trends for Updating Your Look

Top Wine Label TrendsWine Bottle Labels Make or Break Sales

Packaging is crucial for any product, but there is no category of goods in which it is more important than wine bottle labels. Although people often say that one should not judge products superficially, many wine fans do just that when it comes to making purchases at liquor or grocery stores. However, crafting a wine label is a complex process – vintners cannot just make a label and be done with it. They need to carefully consider target audiences as well as the values and messages of their own brand.

Here are a few wine label trends that brands should consider:

1. Location is crucial
Every location produces a different type of wine. A bottle from Europe may be more attractive to some customers, while others may look for wine from the United States. This may be particularly important when selling wine abroad, as a foreign wine may attract more interest than a domestic bottle, regardless of market.

“The U.S. is now the No. 1 market in the world, and it is a target for imports,” Wines & Vines editor Jim Gordon told Wine Brands Blog. “This sets the stage for great packaging and labels. More impressive than the market growth is the growth of U.S. wineries, which took off after the Millennium, even faster than sales.”

Wineries should celebrate their heritage on their labels. Not only can location be a key selling point, it is an important piece of information to provide to customers.

2. Appeal to the right demographic
Two of the top buyers of wine – millennials and baby boomers – could not be any more different, and as such, vintners need to take different approaches when engaging them. Younger buyers may respond to quirky labels that are fun and energetic. Interesting product names, quick-response codes, funny promotional blurbs, outrageous bottle design – these are all elements that appeal to millennial buyers, according to Wine Brands Blog.

Baby boomers, on the other hand, may prefer a more traditional approach. Bold fonts and simple yet classy label designs may give a bottle a more upscale feeling, so if vintners are launching wine products for older crowds, a more classical approach may be necessary.

Of course, location once again plays a pivotal role in the design of wine labels. The news source was quick to note the Chinese market, much like baby boomers, responds better to traditional labels, so that is worth bearing in mind.

3. Custom Labels for Homemade Wine
If winemakers are just starting their own wine businesses in their homes, custom labels for homemade wines are ideal. Whether they are looking to sell their bottles or simply want to start making wine as a hobby, labels can add a lot of class to these projects. Labels are important for establishing a brand and are vital parts of the packaging – even the best wine will have trouble making sales without a great label.

Working with a Custom Printing Company for Homemade Wine Labels

While they may sound expensive, hobbyists and startups alike can work with custom label printing companies to get high-quality, professional labels for inexpensive prices. Moreover, this can help inexperienced winemakers overcome some easy mistakes that first-timers may make on their own if they try to produce their own labels. For instance, a seasoned label printing company will help winemakers craft labels that will not wrinkle or degrade due to cellar moisture.

3 Steps for Creating an Outstanding Warning Label

Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards.

However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they’re supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users’ attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products:

1. Users Must Notice Warnings on Product Labels
What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there – they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance – for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this?

As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless.

2. Custom Labels Help Customers Understand Warnings
Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages – a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message.

This is why many warning labels use symbols and graphics to convey messages – it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options.

3. Encouraging users to heed warnings
Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery.

The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

Waterproof Labels for Maximum Product Durability

Waterproof LabelsDurable Labels Maintain Branding, Regardless of Where a Product is Stored

Consumers are not known for carefully handling products, which is why durable labels are a must for any product that could see some abuse. Whether it is a bottle of shampoo that might get wet in the shower, a water bottle stored in a cooler with melting ice or dish detergent stored by the sink, many consumer goods come in contact with water everyday, and they must have product labels that are capable of withstanding exposure to unfavorable substances.

Waterproof labels are tremendously important for branding purposes. What if someone uses a friend’s shampoo or hand soap and thinks it smells good, but cannot discern the maker because the label tore or faded after getting wet? This person could be a potential customer, but unless he or she deems it important enough to ask his or her friend, the individual will never know which brand was behind the product he or she really enjoyed.

Of course, this is also important in helping consumers tell different products apart. The obvious example of this would be shampoo and conditioner – if the labels on both products washed off in the shower, consumers may mix the two up and wind up mistaking conditioner for shampoo. There are numerous other potential product mix-ups as well – perhaps someone has a bottle of cola and soy sauce in a cooler for a picnic. If the label adhesive gets wet in the cooler and the labels fall off, people will be in for a surprise when they take a drink of soy sauce instead of the cola.

Customized Waterproof Labels Are Not Just for Identification

Branding is important to the success of any product, but customized waterproof labels are more important than just that. Labels often contain usage instructions, which are particularly important for preventing misuse of cleaning supplies that often come in contact with water.

When using bleach and ammonia for cleaning purposes, it is paramount the labels remain intact. This not only helps customers use these products safely, they often also give instructions on what to do for misuse or accidents – perhaps if either chemical gets in users’ eyes. Moreover, mixing the two can even lead to the creation of poisonous gasses, which can be avoided through proper identification of the two products.

Labels exist for more than branding – they are paramount to ensuring the safe use of products.

Using Waterproof Stickers on the Right Products

If products are likely to come into contact with water, it is crucial that waterproof stickers are used on the packaging. While this may sound straightforward, it is not always. For example, moisture in the air of wine cellars can cause wine bottle labels to wrinkle or slip off, even though they are not being submerged in water.

Everything from the adhesive to the paper liner used should be considered in order to ensure products are identifiable to customers and retain all important usage information.

Product Warning Labels Protect Children from Safety Hazards

Custom Warning LabelsHousehold Warning Labels Help Protect Children

Household warning labels are crucial for not only ensuring products are used correctly, but also helping prevent accidental injuries or sickness among children.

For adults, it is often easy to think of the home as a safe place – we are aware of the products stored in the home and ideally know how to use them appropriately. However, when children are added to the mix, the home can suddenly become a potentially deadly place.

Perhaps kids could get into areas they should not be and gain hold of products that could harm them. Or adults could potentially misuse a product that could cause sickness among children because the dosage or requirements are different. Teenagers could even wind up misusing products because they are not aware of side effects – one common combination is the mixing of bleach and ammonia when doing chores such as cleaning the bathroom, which may result in toxic gases.

Either way, adults need to think twice about the safety of their own homes when children come into the equation. Even if they know how to safely use products (which is not even a guarantee in the first place), it is highly likely their kids may wind up injuring themselves accidentally by misusing particular goods.

Safety Labels and Stickers Bolster Hazard Awareness

While product manufacturers cannot be there in person to ensure proper use of products, they can boost awareness of potential hazards through safety labels and stickers included on packaging. Many people look at labels and stickers as they dig through cabinets and cupboards to find the right items. By including warning labels on these goods in a prominent fashion somewhere on the label, brands can bolster awareness of proper use.

If companies are really concerned, they could even highlight product warnings with bolded fonts, unique background colors and graphical images (such as skulls and cross bones). This may help draw attention to safety warnings, usage instructions and other important points.

Custom Labels Keep Users Safe

If there are some safety concerns that brands have regarding the applications of their products, there is no better way to promote these issues through custom labels. This ensures that hazards are well known to the buyer, who can then ensure any kids in the household are kept safe as well.

Holiday Themes Help Candle Makers Get Seasonal

Customized Candle LabelsCandle Labels Help Manufacturers Fit Every Holiday

Candle labels do more than convey information about a product, they also help manufacturers position their candles for specific seasons, holidays and other themes.

Take one look at the next two months and it will become quite apparent there are numerous occasions that may call for specialized candles. For instance, orange and black candles may be perfect for Halloween celebrations. Advent candles are a common decoration in advance of Christmas, while menorah candles play a pivotal role in the observance of Hanukkah. Whether it is a religious celebration, a holiday or simply a way to commemorate the passing of seasons, there are candles can be used for numerous occasions.

Print Custom Candle Labels to Celebrate the Times

Candle makers will want to take advantage of seasonal events, and the best way to do this is to print custom candle labels. Labels can be updated quickly and seamlessly to fit any event, whether it is Halloween, Christmas or anything else.

For example, updating a label with a picturesque, snow-covered landscape can help drive home the message that a specific candle is made for winter. Conversely, an orange and black label with spooky graphics may convey the notion that a candle is perfect for Halloween party decorations. Candle manufacturers can combine these labels with specific seasonal scents or wax colors to create total package candles designed for specific holidays.

Although many businesses like to think of their packaging as being more or less permanent and do not want to update it frequently, label printing is actually quite cost-effective, and being seasonal with designs may actually generate a few additional sales along the way.

Personalized Candle Labels for Specific Events

Of course, along with the change of seasons comes reason to celebrate, and personalized candle labels may be perfect for any occasion. Perhaps a business is holding an office New Year’s party or a religious organization is gathering attendees to observe a specific event such as Christmas.

Candle labels can be personalized for these specific events, featuring the brand name and insignia of the company holding the event, the names of guests (perfect for assigning people to specific tables) or any other specific information on them. This will help organizations create a branded event instead of using generic labels.

New Year, New Labels: Update Your Nutraceutical Labels to Appeal to Weight Loss Resolutions

2015-Nutraceutical-labelsDesign New Nutraceutical Custom Labels for 2015

A new calendar year is the perfect time for companies to rethink their custom labels. For businesses, a lot of changes can occur over the course of a year, and they may look to expand to new target markets, roll out innovative products, remove outdated offerings and make a number of other changes. New custom labels are a great way to make that clean break and reset the brand image.

When it comes to nutraceutical companies, the new year is the perfect time to revise product labels. People often make various health-related New Year’s resolutions – perhaps they want to lose weight, get in shape or put on some muscle. Those are all common resolutions, but many of these people may not know where to start or which products they need to embark on their journeys to fulfill their goals.

Seasonal custom labels may lead people down the correct path while also establish the nutraceutical company in question as an industry thought leader. In that regard, the product label is not only beneficial as a marketing piece to generate sales, but a necessity for inspiring loyalty in customers who will come back to the brand for future purchases.

Custom Labels Must Be Made for the Target Audience

When nutraceutical brands rethink their custom labels, it is pivotal they keep their target audiences in mind. For example, a supplement manufacturer may have a very specific audience to consider – weight lifters, people on diets and other health-conscious individuals. This affects the claims that are featured on labels, imagery used and other prominent packaging elements.

However, if nutraceutical companies want to do a special, limited-run release – for instance, targeting people making new years resolutions – they need to rethink their approach to label designs. Resolution-makers may not be well-acquainted with supplements, vitamins and other dietary consumables. Product labels should reflect that by perhaps being easier to understand – featuring less jargon and containing more detailed usage instructions geared toward people who may be new to the fit lifestyle.

Nutraceutical Labeling for All Occasions

Regardless of whether supplement companies want to update their nutraceutical labeling for New Year’s or any other event, they must keep the target audience in mind. This will help them craft the most relevant packaging and maximize their appeal to customers.

 

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

3 Tips for Maximizing First Impressions for Promotional Product Labels

Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers’ best ways of garnering shoppers’ attention and making positive first impressions.

Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.

Essentially, label style and design played a significant role in people’s assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine – they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.

Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:

1. Custom Logo Stickers Must Keep the Target in Mind
Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.

2. Custom Decals Need to Be Professional
By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.

3. Ensure Labels Meet Regulatory Standards
Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

Setting the Right First Impression for New to Market Items

New-Market-LabelsPaper Material is Just as Important as Custom Label Design

When brands sit down at the drawing board to create custom labels, they often tend to think about the design – imagery, iconography, text, promotional blurbs, ingredient lists and similar factors. However, paper material can also play a big role in helping companies engage potential customers, and it is not something that should merely be an after thought, particularly when bringing a new product to market.

One thing many brands often forget about is the reason why brick-and-mortar shopping remains so popular: It’s tactile in nature. People do not simply look at products on shelves like they do static images on the Internet – they pick products up in their hands, rotate them, feel their weight and interact with them in other ways.

As retail strategy firm .99 noted, the tangible qualities of many products are often key selling points. Label material often plays an important role in encouraging people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label – maybe it looks like it is printed on ancient parchment paper or just has a slick, luxurious appearance. Although the effect may be small, it is also undeniable. When product manufacturers are trying to introduce a new item to the market, they need all the small things to go in their direction to make the optimal first impression. So, in that regard, label material is just as important as all of the other design factors.

Custom Labels that Match Function with Form

Although custom label materials can be key selling points from an aesthetic perspective, it is also pivotal manufacturers keep functional purposes in mind as well – a truly unique label with gold polyester or other unique features will not do brands any good if it keeps falling off.

It is common to see this with wine labels or other products stored in suboptimal conditions. Moisture caused by heat or humidity can tarnish product labels, causing them to wrinkle and fade or perhaps the adhesive to become ineffective, which may lead to them falling off. As product manufacturers design their goods, they must always remember form and function.

Printing New Product Labels

One way brands can avoid mistakes with new product labels is by simply working with a custom printing company. These firms generally have a lot of experience in helping brands deliver new products to market, and working with them to create an eye-catching labels that can withstand adverse storage conditions can result in huge benefits. If manufacturers want to make the best first impression, working with a custom label printing company may be the way to go.

Wicked Designs for Halloween Themed Wine Labels

Halloween Wine LabelsWine Bottle Labels for the Adults that Want to Celebrate Halloween

Should vintners consider updating their wine bottle labels to celebrate Halloween? At first glance, it seems like a strange move. Halloween is often characterized as a holiday for children who want to dress up as monsters or famous characters and go trick or treating. It is often viewed as the one time a year when kids can get into mischief and have some fun after dark.

However, the perception of Halloween has changed over recent years, particularly for Millennials, who feel Halloween is a holiday much like any other that should be celebrated by young and old alike. Denise Delahorne, an associate at creative agency DDB Worldwide, told Forbes that adults are getting more into the spirit each and every year, which has turned Halloween into an $8 billion a year industry.

According to DDB, two in three adults feel Halloween is not just for kids, while some 13 percent of Americans ages 18-44 say Halloween is their favorite holiday. Many employers encourage their workers to wear costumes for the event, while adult venues such as bars often have costume nights around Halloween as well.

“There are several reasons [for its adult popularity],” says Delahorne. “There’s no stress to it. You don’t have to travel or deal with relatives. There’s not the holiday pressure to find a date if you are single. You can wear whatever you want and not be judged.”

Halloween Bottle Labels: Perfect for Parties

With more adults celebrating Halloween, manufacturers of goods targeted at older audiences – such as wine and spirits – should consider re-branding their products for the holiday. Halloween bottle labels are perfect for home parties or for bars and restaurants that want to celebrate the ghastly holiday.

Halloween wine labels can are perfect for setting the tone effectively. They could feature Halloween colors, spooky imagery and may even use gothic fonts to seal the deal. If hosts really want to go all out, they could also consider making their own custom Halloween wine labels that feature the names of their guests.

Custom Labels for All Events

Whether vintners are celebrating Halloween or any other holiday, it is crucial they work with the right printing company to produce their custom labels. This will help them craft a high-quality label that will not slip or wrinkle, which can ruin the appeal of their products.