Tag Archives: custom labels and stickers

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

Stop Making Excuses For Not Testing Custom Stickers And Labels

Prevent Errors, Wasted Resources By
Printing Small Label Batches

Custom Labels

Sufficient testing can improve a marketing and label campaign.

Chances are you wouldn’t make a big decision without doing a bit of background work first. Why should it be any different when creating custom labels and stickers? If you’re considering going on vacation, you will probably compare resorts, airfare and travel accommodations. If you are thinking about making a large purchase, you may shop around to find the best deal. Manufacturing labels for your unique products and marketing campaigns shouldn’t be a guessing game, either.

3 Reasons People Avoid Testing Their Labels
Despite how easy it is for people to test their custom sticker and labels before buying them in bulk, many still avoid doing so. Why? Here are three reasons people skip testing (and why it’s not recommended to do so):

“Testing labels is too expensive.” - Although this seems like it may be a viable reason, it’s just a myth. Lightning Labels offers consumers cost-effective and wallet-friendly digital label printing costs for small batches of their desired order, which is actually less expensive than ordering large quantities of a label they are unsure about.

“I already know what I want.” - It’s common that product manufacturers do have an idea of what type of label they want, but it may be because they are unfamiliar with the variety of sticker and label materials available to them. People may have heard of eco-friendly labels made of stone and post-consumer waste instead of trees and petrochemicals, but how will they know just how the materials work with printing designs and styles unless small batches are used as a test?

“My customers don’t want different labels.” - It can be difficult to know just what a targeted audience wants if people are not given an option. With that said, small batches of test stickers and labels can be used to discover whether customers are attracted to other designs, materials, sticker and label copy and more. Consider using different colors, font types and graphics and track sales – there may be more to learn from label testing than you think.

3 More Reasons Sticker And Label Testing Is Imperative
People may now understand why custom label testing is important, but it doesn’t end there. Here are three more reasons testing can better a marketing and packaging campaign and increase your sales.

Label testing can save you from embarrassment - Think about how humiliating it would be to send a letter or email with a glaring error to a client. If the person saw it, there is a possibility it could affect the business and they wouldn’t take the company or product as seriously as they would if the spelling and/or grammar were impeccable.

Instead of taking a grammar gamble, use label testing as a form of proofreading. Rather than risking making errors on a large number of custom stickers and labels, printing a small batch for testing will provide an opportunity to double- and triple-check for mistakes.

Testing makes decisions easier - Perhaps a manufacturer is torn between several options, and he or she is having a difficult time choosing which would be best for a current marketing and/or labeling campaign. Taking advantage of low digital label printing costs by ordering small numbers of several labels and designs can take the guesswork out of the difficult decision.

Small label batches increase design flexibility - Even if a person doesn’t think they need a marketing or labeling makeover, it’s possible that printing small batches of labels will produce new ideas that were not previously considered. Testing and selecting new colors, ink and materials may be key in making a product more modern and getting the label design out of a sales-hindering rut.