'Clever Little Bag' Lives Up to Its Name
Industrial design firm Fuse Project has successfully partnered with sportswear and shoe designer PUMA to create an environmentally-friendly packaging alternative to the traditional shoe box. The resulting packaging system, "Clever Little Bag," lives up to its name, and consists of a non-woven recyclable polyester bag supported by a cardboard structure die cut from a single piece of material.
Compared with a traditional shoebox, Clever Little Bag has no laminated printing, no tissue paper, takes up less space, weighs less (resulting in lower shipping costs), and eliminates the need for a retail shopping bag. Like the traditional shoebox, Clever Little Bag can be repurposed for home storage and organization projects, and allows shoes to be neatly stacked when enclosed in the packaging.
PUMA plans to start packaging its shoes with the Clever Little Bag in 2011. Here are the amounts of environmental resources they are expecting to save over the course of a year by replacing their shoeboxes with this new packaging system:
- 65% cardboard
- 8,500 tons of paper
- 20 million megajoules of electricity
- 1 million liters of oxygen
- 10,000 tons of carbon dioxide
- 500,00 tons of diesel
- 275 tons of plastic
PUMA is on target to make the remaining products consumed by the manufacturing of its Clever Little Bag fully sustainable by 2015.