Category Archives: Stickers

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.

Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Window Decals Promote Your Business on the Go

Window DecalsWindow Stickers Give Businesses Another Avenue to Promote their Products and Services

Window stickers are nothing new. Since people have had cars, many motorists have used window stickers to promote their values and send messages to others on the road. This can serve as some great promotion for businesses along the way, helping these firms gain some additional exposure by piggybacking off of the support of some of their most loyal fans, who love their brands enough to put window stickers on vehicles.

And, truth be told, window stickers may wind up being tremendously powerful as promotional assets. According to Texas A&M’s 2013 mobility study, cited by The Atlantic, the average person winds up spending as many as 38 hours per year stuck in traffic. That number is even greater in big metropolitan areas, with the average commuter in Los Angeles spending 61 hours jammed up in traffic. With nothing else to do, their eyes may wander to other cars. A window decal may catch their attention, helping to promote brands, products and services they had never heard of prior.

While people are spending less time stuck in their cars – the average person spent 43 hours a year in traffic in 2005 – the fact of the matter is that people are on the road much more. Whether a car is stuck in traffic, in a public parking lot or simply in the driveway, the stickers attached to that vehicle are providing free promotion to anyone who sees it.

Custom Window Stickers Can Be Used Curbside as Well

Of course, custom window stickers are not limited to cars either. They can be used just as easily to promote a business on the curbside. A giant window sticker, placed on storefront windows, are equally as effective at garnering the interest of prospective customers as they pass by the location. These stickers can be printed in any size and could even be downsized to make smaller decals for car windows, which could be affixed to company-owned cars or given to customers for promotional purposes.

In that regard, a vibrant, colorful sticker that is professionally designed can play a pivotal role in catching the eye of customers. Since many customers will see these window stickers before even stepping foot in the store, brands must think critically of what they are trying to say with their stickers. After all, this will be the first impression many prospects have of them.

Custom Glass Labels for Any Purpose

Custom glass labels can be used for a variety of reasons, ranging from promotion to simple identification. In the past, many companies may have been skeptical of using window stickers because of their relative permanence – businesses were worried that peeling a sticker from glass would leave unsightly residue. Fortunately, by working with the right custom label and sticker printer, brands can capitalize on new advances in adhesives that will not leave a mark on their cars or store glass.

Nutritional Labeling Helps Inform the Restaurant and Food Service Industry

Food Industry Nutirional LabelsRestaurant Labels Provide Clarity in the Kitchen

People are becoming more health-conscious, and food service industries will be in a better position to serve these individuals by utilizing restaurant labels. A survey conducted by the International Food Information Council found that 71 percent of consumers believe healthfulness is a major factor in which food items and beverages they decide to purchase.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, senior vice president for nutrition and food safety at the International Food Information Council Foundation.

The study notes a shift in how people buy their groceries, but it may also illustrate a change in how people choose which menu items they want at restaurants, or even if they want to dine at a specific eatery. With people looking at what they eat more closely, it is up to those in the food service industry to be more cognizant of what is going into their dishes and how nutritious they are. This information needs to be noted in menus, as they influence whether people want to patronize establishments.

Business Stickers on Containers Bolster Organization

Restaurants can attach business stickers to bags and other storage containers to help keep track of nutritional labeling. In the most basic sense, they can be used to simply label products being stored in containers that may be difficult to identify.

Merchants could also use labels to make note of specific nutritional values. For instance, labels could be placed on milk cartons to differentiate skim milk from whole milk or used to help remind cooks of the nutritional values of various ingredients – for example, how much fat does a light sour cream have compared to a regular variant? This allows cooks to work quickly as they prepare dishes – they can make substitutions on the fly to reduce fat content or calories and create menu items that are more nutritious for health-conscious customers.

Specificity is key, especially considering some restaurants must convey specific information about nutritional values. For example, there are calorie count laws in New York and California that require businesses to display how many calories each dish has on the menu. Containers with nutrition labels help restaurants avoid fines and stay true to those numbers.

Another area in which labels are important are for noting the different types of ingredients. Some restaurants may offer menu items that are all organic – these ingredients need to be separated off and used only in organic dishes. Again, labels are perfect for helping cooks tell the difference.

Custom Stickers Help Retailers Deliver What they Promise to Customers

If restaurants want to keep tabs on nutrition values, custom stickers and labels are the way to go. This ensures there are no mistakes in the kitchen that result in customers getting something other than what they wanted.

Personalized Water Bottle Labels will Make Your Next Event a Hit

Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.

Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade​ shows are hard to replace.

Custom Water Bottles: Brands’ Secret Weapons

While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.

Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.

Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

Personalized Labels Make Prospects Feel Special

If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.

Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.

Personalize Gift Giving with Custom Holiday Stickers

Personalized Holiday StickersCustom Gift Stickers Make a One-of-a-Kind Present

People always strive to be unique with their presents for others and custom gift stickers is one way they can do just that. Perhaps people are crafting a homemade gift or they just want to add a bit of flourish to a gift they bought at the store. Customized stickers, which can be attached to gifts in fun and creative ways, may feature personalized messages, unique images and other visual elements to really tie the gift together.

Brainstorming Stickers for Christmas Presents

If people have never made customized labels before, they may be drawing blanks trying to come up with stickers for Christmas presents. As is the case with any gift, the perfect present is something that needs to be tailored to the recipient. That being said, here are some ideas people could draw from:

  • Homemade beer: Brewing beer has quickly become a popular past time and what better way of sharing that hobby with others than crafting them a special brew? Custom stickers may feature the recipient’s name as well as a holiday message from the gift giver.
  • Custom wine bottles: Many people save bottles of wine to celebrate special occasions – getting a promotion, finding a new job, getting married or birthdays, for example. People could give their friends a bottle of their favorite wine featuring a sticker with a custom message, perhaps remembering a past occasion or establishing conditions for drinking the bottle in the future.
  • Baked goods: The holidays are known for overindulgence and baked goods are some of many Americans’ of the favorite treats. Baking special treats for family and friends can be a great gift in and of itself, particularly if it is a special recipe the recipient loves. Instead of handing over just a plastic bag with cookies or brownies, people could print custom stickers to give the package a bit more flair.

Personalized Holiday Stickers

The key is remembering that personalized holiday stickers have a number of uses. While the aforementioned ideas are some of the more common ones, there are a wide array of gift ideas that could be realized with the right custom sticker. The key is thinking carefully about the recipient and picking a gift and designing a sticker that really suits this person.

Waterproof Labels for Maximum Product Durability

Waterproof LabelsDurable Labels Maintain Branding, Regardless of Where a Product is Stored

Consumers are not known for carefully handling products, which is why durable labels are a must for any product that could see some abuse. Whether it is a bottle of shampoo that might get wet in the shower, a water bottle stored in a cooler with melting ice or dish detergent stored by the sink, many consumer goods come in contact with water everyday, and they must have product labels that are capable of withstanding exposure to unfavorable substances.

Waterproof labels are tremendously important for branding purposes. What if someone uses a friend’s shampoo or hand soap and thinks it smells good, but cannot discern the maker because the label tore or faded after getting wet? This person could be a potential customer, but unless he or she deems it important enough to ask his or her friend, the individual will never know which brand was behind the product he or she really enjoyed.

Of course, this is also important in helping consumers tell different products apart. The obvious example of this would be shampoo and conditioner – if the labels on both products washed off in the shower, consumers may mix the two up and wind up mistaking conditioner for shampoo. There are numerous other potential product mix-ups as well – perhaps someone has a bottle of cola and soy sauce in a cooler for a picnic. If the label adhesive gets wet in the cooler and the labels fall off, people will be in for a surprise when they take a drink of soy sauce instead of the cola.

Customized Waterproof Labels Are Not Just for Identification

Branding is important to the success of any product, but customized waterproof labels are more important than just that. Labels often contain usage instructions, which are particularly important for preventing misuse of cleaning supplies that often come in contact with water.

When using bleach and ammonia for cleaning purposes, it is paramount the labels remain intact. This not only helps customers use these products safely, they often also give instructions on what to do for misuse or accidents – perhaps if either chemical gets in users’ eyes. Moreover, mixing the two can even lead to the creation of poisonous gasses, which can be avoided through proper identification of the two products.

Labels exist for more than branding – they are paramount to ensuring the safe use of products.

Using Waterproof Stickers on the Right Products

If products are likely to come into contact with water, it is crucial that waterproof stickers are used on the packaging. While this may sound straightforward, it is not always. For example, moisture in the air of wine cellars can cause wine bottle labels to wrinkle or slip off, even though they are not being submerged in water.

Everything from the adhesive to the paper liner used should be considered in order to ensure products are identifiable to customers and retain all important usage information.

Custom Stickers Add Cheer to Company Holiday Gifts

Custom Holiday StickersHoliday Gifts for Employees Can Add Up

With November already upon us, many people are scrambling to buy holiday gifts for their friends, family members, coworkers and others in their lives. This includes businesses as well – they realize that recognizing their employees for a year of hard work has real benefits, and so many purchase presents for employees as a way of rewarding them.

Credit.com noted the average business spends $75 per employee during the holidays for parties and gifts, but that figure has the potential to balloon out of control if firms get too swept up by holiday cheer. At the end of the day, organizations do not need to spend a boatload on gifts for employees, but going the extra mile and giving them something special can make a world of difference.

Custom Stickers Do Not Have to Be Expensive Projects

One way brands can give employees something to remember is by utilizing custom stickers. By replacing product labels and stickers with a personalized version, companies can make their gifts more unique.

For example, instead of giving workers a chocolate bar with the regular wrapping, perhaps offer up a custom label with their picture or name. Businesses could even include a personalized message, commending them for a specific task done earlier in the year or simply appreciating them for their continued hard work. This makes a seemingly normal gift more meaningful and can add a sentimental edge.

Of course, a candy bar is only one example. Businesses could also use custom labels and stickers on other products, such as bath soaps, wine bottles and water bottles. The key is personalizing these products with messages and imagery, all while utilizing the company’s branding as well.

Holiday Stickers Add More Flair to Gifts

If companies want to go all out for their gifts, they could even use holiday stickers to add another layer of flair. In addition to personalized content, holiday-themed imagery such as snowflakes or wrapped presents could be added. This shows recipients that companies did not simply dig some branded merchandise out of the closet and give it to them as a gift.

Regardless of which approach brands want to take, the key is making a meaningful gesture toward employees. Even the small things count when it comes to making workers happy.

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.