Category Archives: Stickers

Differentiate Your Pet Products from the Pack with Custom Stickers & Labels

Custom Pet LabelsPackaging Pet Products is a Big Challenge

With people spending more money on their animals, packaging pet products can be a huge obstacle for manufacturers to overcome. As is the case with any other lucrative industry, the more consumers are spending in this category, the greater the level of competition will be. If pet goods producers want people to purchase their offerings over those of their competitors, they need to take another look at their labels and packaging.

A recent study conducted by the American Pet Products Association clearly illustrated the large jump in animal-related budgets. For example, dog owners in 2012 spent nearly $364 on their pets, which is three times the $121 spent in 2008. Even during recessionary times, the average person was estimated to spend at least $11,000 annually on their pets over the course of their animal’s lifetime. That’s a big opportunity for pet goods manufacturers.

Custom Stickers are a Great Place to Start

Product manufacturers can look first at custom stickers as a means to differentiate their products. Stickers can be placed on any item, ranging from a bag of food to toys. Vibrant stickers with eye-catching imagery enable product manufacturers to stand out among competitors on store shelves. At the same time, customers must be able to easily identify custom stickers. Unless people are shopping at pet specialty stores, it’s likely they’ll be walking down a crowded pet aisle in a grocery store that has a wide variety of products. Identifiable stickers help customers quickly find what they are looking for.

For example, if shoppers wanted to purchase flea drops for their pets, simply depicting a flea or featuring only the words “flea drops” may create confusion because people don’t immediately know what type of pet it’s for. However, if it has a picture of a dog on it, they can quickly differentiate the product from the rest.

Custom Label Printing for Pet Products

Because labels and stickers are so important for pet products, it’s crucial that manufacturers produce high-quality, attention-grabbing labels. One of the best ways to do this is through custom label printing. By working with the right printer, product manufacturers can quickly and seamlessly produce a broad array of labels for a number of different products.

Show off Your School Spirit with a Customized Window Sticker

Customized Window StickerWindow Stickers in the Wild

Whether walking through a crowded parking lot or stuck in traffic, nearly everyone has seen a window sticker from a school before. Maybe the sticker was bragging about how the driver’s child was an honor roll student at a specific school or perhaps it just featured the logo of a particular university. Either way, window stickers let students and parents show the world where they or their child studies.

Bumper and window stickers have been around for ages, with some of the first uses stemming back to the World War II era. Over the years, many people have realized that attaching bumper stickers to the body of their cars may actually damage the paint job, particularly if some stickers are crudely designed and don’t feature the appropriate adhesive. This has led to the rise of window stickers, which can still be used to advertise the driver’s beliefs and passions without damaging his or her car.

Custom Window Stickers for Parents and Students

School window stickers are incredibly common because people tend to take a great deal of pride in where they (or their children) attend school, particularly if it’s a big-name university or school. Window stickers enable them to share their passion with the world, regardless of whether they’re driving around town or simply parked in their own driveway.

For schools, window stickers offer another means of generating revenue. Budgets are tight for many educational institutions but stickers don’t have to be a huge investment and can carry a significant profit margin. Window stickers are commonly sold at retail stores for between $5 and $10, illustrating the potential gains for schools. On the other hand, schools could even choose to give window stickers away for some additional promotion by parents and students.

Creating School Car Window Stickers

Educational institutions looking to sell school car window stickers will need to create an attractive design first. A well-crafted logo and catchy concept will go a long way in getting people to not only purchase these stickers but also promote them in the windows of their cars.

School window stickers should be designed with the target audience in mind. Is this person a parent or student? Should the sticker be humorous or serious? Is the window sticker promoting the school itself, or a particular club or athletic organization? There are numerous factors to consider in the design process.

Regardless of how they are designed and utilized, window stickers can be an extremely effective way to let students and parents show off their school pride.

Printing Clear Stickers: Advantages of See-Through Stickers

Printing Clear Stickers Inspires Consumer Confidence

printing clear stickers with Lightning Labels for products and packaging

Printing clear stickers lets consumers see exactly what they’re getting.

Brands can ensure shoppers know what they’re getting by printing clear stickers. Custom clear stickers allow companies to display their branding information as unobtrusively as possible, giving the consumer a bigger view of the item they’re buying. Sometimes the best-selling point for an item is the appearance of the product itself. If food items look great, there’s no reason to cover them up. Cupcakes, cookies and candy are all enticing in appearance, so it’s counterproductive to cover them up entirely, or to just provide a picture on the box when the real thing looks better. For other products, shoppers want to make sure they are really getting what they pay for. Sometimes packaging prevents consumers from examining the product, and this can be a deterrent to purchasing. Clear stickers allow brands to make a product their own without the label getting in the way of the overall look.

Get Creative with Custom Clear Stickers

Using custom clear stickers can create unique effects that wouldn’t be possible with a more traditional label. You can use a clear sticker on the front of a transparent bottle that allows shoppers to see the back of the label on the other side of the container. Then, you can use this space for some interesting artwork. Sometimes layering a clear sticker over other materials can create a really interesting look. For gift-ready packaging, brands can wrap an item in attractively colored paper and finish it off with a clear branded sticker. Once again, clear stickers can also provide vital information without getting in the way of an item that is vibrantly colored or attractive in its own right. A clear sticker displays brand information while creating a sleek no-label appearance that is perfect for making items look great.

See-Through Stickers Are Versatile

See-through stickers are a price-efficient solution for custom food labels, but they can be applied to many different types of products, like bath and body items. Instead of printing directly onto product boxes, printing clear stickers is often a more effective way to achieve the same look. For items in certain kinds of containers, it is probably the only way to achieve a label-free appearance. In addition to putting them on products, companies can put them to use for correspondence purposes. When sending out promotional mailings, businesses can use a clear sticker to seal the envelope. See-through stickers add a unique touch to many products.

Valentine’s Day Sticker and Label Printing

Valentine’s Sticker Printing Increases Winter Sales

chocolates for Valentines sticker printing

Make sweets gift-ready with Valentine’s sticker printing.

During the coldest months of the year, Valentine’s sticker printing can help give brands a boost. After the holidays are over, sales tend to slump for a while. Luckily, Valentine’s Day gives consumers and businesses a reason to get excited about purchases again. From chocolates to cakes, sweet treats are likely to be in high demand as shoppers look for the perfect presents for children, significant others and family. Valentine-themed labels for cookies or brownies are sure to be a hit. Packaging these items with Valentine’s imagery may cause consumers to pick up a few impulse buys for friends and loved ones. Making attractive holiday-themed packaging will make these products gift-ready, taking all of the stress out of the experience for last-minute shoppers. Make labels that look so attractive, customers will want to buy them for everyone they know.

Demonstrate Some TLC With Valentine’s Bakery Labels

Use Valentine’s bakery labels to make every meal romantic, from breakfast to dinner. There’s nothing like a lovingly prepared cake or sweet bread to tell friends and family you care. While customers will be seeking out candies and flowers, it may not immediately occur to them to head toward the bakery aisle. Put some effort into designing labels for baked goods. While adorning your products with hearts is an excellent way to ready them for Valentine’s Day, there are other methods for approaching holiday labels as well. Using colors traditionally associated with the holiday, like reds, pinks and purples are a good way to signal to shoppers that your products are gift-ready. Including floral imagery on labels, especially roses, is a smart method of alerting consumers to holiday themes.

Improve Marketing Strategies with Custom Labels for Valentines

Custom labels for Valentines can be used for promotional purposes. Use the mid-winter holiday to send out some Valentines to customers. Even if you don’t create products that are directly relatable to this holiday, you can still send out a few notes to engage shoppers and thank them for their loyalty. Most consumers have a positive reaction to direct mail, particular in the form of a personalized note. Create some custom labels to stick on Valentine messages. You may not be able to express gratitude with candy and flowers, but you can send out coupons and other promotions to thank consumers for past purchases. Sending out some samples with Valentine’s Day stickers on them will also be appreciated by consumers.

3 Ways to Promote your Business with Holiday Labels and Stickers

3 Ways to Promote Your Business with Holiday Labels

holiday labels and stickers from Lightning Labels

Promote your business with holiday labels on pre-wrapped gifts.

It’s easy to promote your business with holiday labels. The holidays are the busiest part of the year for many retailers, as well as the most important. This season provides countless opportunities to attract new customers. Millions of shoppers hit stores over Thanksgiving weekend, and that’s only the beginning. According to the National Retail Federation, more than 140 million people shopped over the holiday weekend, up from 139 million in 2012. However, a lifestyle survey from DDB communications group determined the majority of shoppers prefer to buy gifts on nights and weekends between Thanksgiving and Christmas. Take advantage of the crowds by creating festive sticker and bag labels that really stand out.

Here are a few ideas for custom holiday stickers:

1. Incorporate Stickers into Your Holiday Marketing Plan

Step away from your regular branding routine and design new labels as part of a holiday marketing initiative. If you’re in the candy industry, why not create holiday-themed candy bag labels? Sweets are a quick go-to gift for everyone from co-workers to family members. With a holiday label, customers may not even feel the need to wrap the gift, making the whole process even easier for them and ensuring your products are even more desirable. Festive stickers and labels can be placed on all kinds of food and drink products, from baked goods to wine. Customers appreciate products that will make holiday shopping easier, especially if items allow them to avoid wrapping gifts. In addition, products packaged with gift-ready labels can lead consumers to continue thinking of your brand in the future when the holidays are over.

2. Use Custom Holiday Stickers on Gift Bags

Custom holiday stickers can give products the extra touch needed to be gift-ready right off the shelf. Try putting items in gift bags adorned with holiday labels so that customers can still identify your brand. Package products in an attractive way so that they are appealing as last-minute gifts. All shoppers appreciate convenience, especially during the often stressful holiday season. Gain new customers with innovative gift packaging that attracts attention from a whole new audience.

3. Label Holiday Cards

Labels have a variety of uses. In addition to placing them on products, try putting them on holiday greeting cards or thank-you notes. Expand the reach of your brand even during times when customers are less likely to be buying your products, such as just after the holiday rush. Reach out to past customers with a seasonal message or letter of thanks, and add a holiday sticker with brand information. Use the labels to provide a reminder about your online store or social media platforms. Best of all, when you design your own custom labels for holidays, an attractive card could end up on the fridge or countertop, giving customers a constant reminder of your brand or product.

Get Nutraceutical Labels In Time for Holiday Sales

Prepare Nutraceutical Labels for the Holiday Season

nutraceutical labels from Lightning Labels

Shoppers will pay special attention to nutraceutical labels after New Years.

The end of the year is not too far off, which means supplement and vitamin makers should consider revamping their nutraceutical labels to attract shoppers with New Year’s resolutions. With Thanksgiving just around the corner, brands that aren’t already thinking about their holiday marketing strategy could be missing out on an important opportunity to jumpstart sales. While health and dietary products may not yet be top-of-mind for consumers seeking holiday gifts for their loved ones, millions of shoppers with health-related resolutions will be looking for products that can help them achieve their goals. With the right custom nutraceutical labels, brands can ensure their vitamins and supplements satisfy consumers’ demands for healthy products.

According to an infographic from Betterment.com, an online investment platform, nearly half of Americans make New Years resolutions. Forty-seven percent of these individuals set goals to improve themselves in some way and 38 percent make resolutions related to weight. In the weeks leading up to New Year’s Eve and for months after the holiday, consumers will pay special attention to product labels. With the help of Lightning Labels, brands can create custom nutraceutical stickers that grab shoppers’ attention and turn them into buyers.

3 Tips for Creating Eye-Catching Nutraceutical Stickers

As the winter holidays approach, brands looking to revamp their product packaging shouldn’t wait any longer to order nutraceutical stickers. When designing labels for the winter shopping season, there are several considerations to keep in mind:

1. Embrace the Season with Holiday Labels: For products hitting store shelves in the coming weeks, consider adding a little seasonal cheer with holiday labels that embrace winter colors. Lightning Labels’ four-color printing process can create stickers and labels in an incredible variety of hues.

2. Speak to Eco-Conscious Consumers on Nutraceutical Labels: Healthy living isn’t the only thing on consumers’ minds. Green-minded shopping practices have become mainstream, and many people strive to only purchase items that have been made with the Earth in mind. Especially if they’ve made a resolution to be more eco-conscious, consumers will respond well to green packaging. Lightning Labels offers several eco-friendly sticker and label materials to choose from.

3. Highlight Important Information on Nutraceutical Stickers: Come the first of the new year, shoppers will be reading product labels thoroughly as they seek out items that contribute to a healthy lifestyle. Put an emphasis on ingredients, health benefits and other important information on nutraceutical stickers. Lightning Label’s digital printing services allow brands to place small, yet clean and legible print on any product label.

State-of-the-Art Digital DIY Sticker Printing with Lightning Labels

DIY Sticker Labels Are Fun and Easy

DIY Sticker Labels from the state-of-the-art printers at Lightning Labels

DIY Sticker Labels from the state-of-the-art printers at Lightning Labels

Whether you’re looking for a fun way to label household items and office supplies or you want to promote your band, club or group of any kind, Do It Yourself or DIY sticker labels can be a great way to craft attractive and useful items.

Stickers can play a major role in everyday home and office tasks. They can save time, help people avoid making mistakes in the kitchen and at work and generally allow for more organized activity. Meanwhile, stickers can also boost marketing and branding strategies. Projects like DIY stickers allow you to accomplish organizational and marketing needs while indulging in a little creative therapy.

There are tons of ways to make stickers – Just spend five minutes on Pinterest and you’ll likely find a seemingly infinite supply of posts touting the best ways to create DIY stickers. The Internet is chock-full of options, and Rookie magazine is just one example of DIY sticker info sources. The online publication provides a step-by-step process for readers looking to make stickers out of magazine clippings.

Opt for the Best Solution for DIY Stickers

While homemade creations can hold a special significance, there’s no reason not to add a professional touch to your items with DIY sticker printing – especially at such an affordable price. After you’ve developed a design for your stickers, consider sending it to Lightning Labels for high-quality digital printing services. You’ll be able to choose from hundreds of shapes and sizes, different materials and an incredible array of colors. Whether you’re looking to print a ton of stickers or just a few, Lightning labels can offer a great price.

When designing DIY stickers, there are a couple of things to keep in mind:

  • Opt for Originality, but Embrace Simplicity: It’s important to let your creative juices flow, but you should remember the surface of your sticker is limited. If you try to squeeze too many words or images onto it, the sticker won’t be legible or understandable.
  • Keep the Viewer in Mind: Who’s going to see the sticker? How far away from the sticker will he or she be? Answering these questions will give you an idea of what to place on the sticker and how large your font should be, whether you’re creating a label for pantry items or a bumper sticker.
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DIY Sticker Printing is a Breeze with Lightning Labels

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and a full line of custom packaging products. Lighting Labels prides itself on its personalized customer service and provides one stop shopping for all of your label and product packaging needs.

For more information or to place an order, visit our stick on labels page. Or simply visit our Custom Label Quote page for an instant online quote!

Make Patriotic Custom USA Stickers Stand Out from Standard Red, White and Blue

Custom Stickers With A ‘Made In the USA’ Label Can Attract Customers

custom USA stickers for packaging

Tell consumers exactly where products are made with custom USA stickers.

If your products are manufactured in the states, you should consider how custom stickers featuring a made in the USA label can improve your brand image and expand awareness of your items. Labor Day is coming up and consumers appreciate patriotism year-round, whether it happens to be Memorial Day, Independence Day or time for school to start again. In fact, coupled with their love for America, increasing economic, social and environmental concerns have led many people to only shop for and use products that are manufactured stateside.

Questionable working conditions abroad and the toll international product shipping takes on the environment have led many consumers to make a conscious effort to buy items that are made in the United States. Meanwhile, more large companies that once manufactured the bulk of their offerings offshore are now bringing production back to the states, creating more jobs for U.S. workers. Consumers are taking note of such developments and are encouraging them through their purchases. In fact, according to USA Today, the average American is willing to pay 60 percent more for U.S.-made wooden baby toys, 30 percent more for mobile phones manufactured in the states and 19 percent more for American-made gas ranges.

You can appeal to the expanding demographic of patriotic shoppers by letting them know your products are made in the USA with attractive and unique custom stickers and labels.

Get Creative with Custom Stickers Printing and Boost Brand Image

The word “patriotic” usually evokes visions of red, white and blue, the star-spangled banner and other traditionally American symbols. While these are commonly recognized icons, they can become repetitive and even cliché. Just walk down the aisles of a supermarket before a national holiday; everything blends together and no products stand out. That’s why you should consider going a unique route with your custom stickers printing.

Here are two ideas to design eye-catching USA stickers:

Incorporate Popular, Yet Unique Images: Instead of including the over-used American flag, consider including an outline of Mount Rushmore, a caricature of the president or a humorous illustration of a bald eagle.

Use Labels for Fun Facts About Product Location: Why not explain exactly where a product is made? Consider mentioning where in the country your items are manufactured to add a little character to your brand. You can include a quick phrase about the state, city or town and even include an image of it on your labels.

For more design tips, download Lightning Labels’ free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” accessible from the Lightning Labels Facebook page. These expert printing tips can be applied to custom USA stickers and made in the USA labels to enhance product branding and consumer appeal.

Make Products Pop Like Fireworks With Custom USA Stickers

Show Patriotism and Pride This Summer with Custom USA Stickers

custom USA stickers show product patriotism

Products can benefit from USA stickers this Independence Day and beyond.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to prepare their products for the Fourth of July and other patriotic summertime events by using USA Stickers. Products can be just as American as apple pie in time for Independence Day, which can make them the perfect addition to themed cookouts, family gatherings and other summertime events.

These custom stickers don’t have to be utilized only in July, either. Businesses and individuals can create red, white and blue stickers and labels that showcase year-round American pride, attracting support and garnering sales from current and prospective buyers.

Why ‘Made in the USA’ Labels Matter

More than ever, consumers are reading labels of products they currently use and those they are thinking about purchasing, and sometimes, what’s on the label makes or breaks sales. But ingredients aren’t the only consideration people take when poring over labels – “Made in the USA” labels show buyers and prospects that the manufacturer supports the country. That can be a big benefit to businesses and others, as American consumers look to boost the domestic economy.

“With the troubles our economy has faced, more people are making a conscious effort to buy local products, and this applies to goods made in America, too,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “When manufacturers display the fact that their products were made in America, more people will want to support the company in hopes to support local businesses and, ultimately, the economy.”

2 Ways to Make Red, White and Blue Custom Labels and Stickers Pop

Chances are other manufacturers will also plan USA-themed designs in time for Independence Day, so here are two ways to make red, white and blue custom labels and stickers stand out from the competition:

1. Use Custom Stickers to Tell a Story
While “Made in the USA” labels are a great idea and are impactful enough on their own, larger custom stickers can be used to tell people a bit about the product and its patriotic background. How many local workers does the business employ? Does the company support military efforts or donate to veterans’ charities?

2. Make USA Stickers Timeless, Not Timely
Although American-themed stickers are great additions to products around the Fourth of July, they can be designed to outlast the summer. Making these stickers attractive and informative yet timeless in the sense they don’t mention specific dates or months may serve to remind consumers that the manufacturer supports America all the time – not just on Independence Day.

Customers of Lightning Labels, past and present, who already have great labels to showcase, are encouraged to share them in the company’s Annual Photo Contest, running now through June 30, 2013.  Winners will be chosen through fan votes collected on Facebook in a public voting period to follow the photo submission period.  Amazing prizes include an Apple MacBook Air laptop, an iPad Mini and a Kindle Paperwhite, as well as hundred of dollars in label credits that can be used toward future projects.  Enter the Lightning Labels Photo Contest today.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

Get Custom Window Stickers Ready for Warm Weather

People More Likely to Spot Custom Window Stickers in Summer Months

window stickers for cars

People are more likely to spot custom window stickers on cars in summer months.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers and individuals to take advantage of the weather this spring and summer by printing custom window stickers that will boost marketing efforts. Now that the winter’s chill and snow are distant memories, people are coming out of cold weather hibernation and spending more time outside – walking, running, driving and biking around town. What better and more cost-effective way to promote a business or organization’s message than on custom window stickers?

Custom Window Decals Turn Vehicles into Traveling Billboards

It can be expensive to kick off an advertising campaign that promotes a message or cause, so why not turn the organization’s truck or car into a roving billboard that attracts attention everywhere it goes? Schools, nonprofits and small businesses with tight budgets can stretch their dollars even further by selling or offering custom window decals to loyal customers and supporters – possibly as part of a fundraiser – to create a promotional fleet that beachcombers, bikers, community residents and other drivers on the road will see all over this summer.

2 Ways to Make Custom Window Stickers and Window Decals Pop

It’s not difficult to design and print window stickers and decals with Lightning Labels, but that doesn’t mean manufacturers and businesses shouldn’t do their part in making the label designs pop. Here are two ways to make sure custom window stickers attract the right type of attention this summer:

1. Color Choice is Key
It’s important to take color choice seriously when designing custom window stickers. They need to turn heads, which can be hard when affixed to one moving vehicle among many others, but using a few summer colors can do just that. Bright reds, oranges, cobalt blue and sunny yellows will be sure to stand out on the vehicles and on the road.

2. Text Copy and Size Matters
Unlike other custom product labels that can include small text, window stickers and decals are no place for copy and font that can’t be easily read from a distance. Keep font size and weight on custom window decals in mind, and use to-the-point statements and information that can be understood in just a few seconds instead of wordy slogans and unnecessary jargon or insignificant details.

Lightning Labels is currently offering 10 percent off online orders through June 2, 2013, using promo code MDAY10 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.