Category Archives: Stickers

Spooktacular Ideas for Updating your Custom Halloween Candy Labels and Stickers

Halloween Candy Labels and StickersHalloween Labels Help Brand Reach Candy Buyers

Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats.

Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween.

According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods. One report from the National Confectioners Associations suggested that 72% of all candy spending tends to go toward chocolate. The major chocolate staples, such as Reese’s and M&Ms, are likely at the top of most peoples’ lists, but there is still room in the shopping cart for any candy manufacturer.

What Makes for a Good Halloween-Inspired Candy Sticker?

Product labels and candy stickers are critical to catching customers’s attention as they walk down candy aisles. Because all the other candy manufacturers are pulling out the stops for Halloween, confectioners need to bring their A-game and design labels that will help consumers identify their products amid shelves crammed with other options.

So, what makes for a good Halloween candy sticker? One look at what other confectioners are doing would suggest utilizing orange and black color schemes, along with imagery associated with Halloween, such as ghosts, bats and pumpkins.

For example, Cool and Collected noted that M&M’s features its brand characters wearing costumes on labels and packages. This adds a bit of festive cheer and may be just what confectioners need to give their labels and stickers a holiday boost. Additionally, it may even add a “collectible” feel to these products – people may want to see what all the different characters are wearing for Halloween.

Bakery labels can Follow Suit

Bakery labels should take note of what candy makers are doing with their stickers. Although baked goods are not quite as popular as candy, bakeries can still benefit from Halloween spirit by designing spooky labels. An orange and black color theme combined with iconic Halloween imagery lets customers know these are the perfect baked goods for their parties or whatever other events they may be holding.

Show School Spirit With a Window Sticker

Window StickersWindow Stickers Let Students and Parents Show off School Spirit

School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate.

Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams.

Modern sticker technology has evolved to the point where they can be placed on windows with a special adhesive that allows people to remove them as they please without leaving any residue. This is perfect for students who want to change team logos as new seasons start or if they transfer schools or graduate. It allows them to show their school pride, without fear of damaging their property.

Car Decals Offer Another Way to Promote School Spirit

If window stickers are not what students want, car decals may fit the bill. Car decals can be sold to students much like team or university logos and also typically feature adhesives that can do not leave any residue behind when removed.

Of course, the most famous car decal is the one seen on parents’ cars, boasting about how their kids are enrolled in honors programs or attend a specific high-profile school. These decals can be sold in between semesters when grades are given out or could even be given to honors students as a promotional piece designed to increase exposure for the educational institution.

School Window Stickers and Car Decals for Any Situation

Whether sports teams want school window stickers to hype the upcoming season or universities want car decals for parking permits, there are several ways in which they can be used. The start of the school year is the perfect time to start planning these initiatives for the rest of the year, so institution leaders should start thinking about their window sticker and car decal projects now.

Starting a Memorable Brand, One Label at a Time

Brand LabelsMaking Optimal First Impressions with Printed Labels

It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves.

Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twice. A recent info-graphic released by The Paper Worker, noted just how quickly first impressions are formed – it often takes no more than seven seconds. That puts the onus on the product manufacturer to come up with a label that will speak to potential buyers.

Custom Labels Represent the Brand

As The Paper Worker noted, every customer-facing element of a company represents the brand. Sales associates in a store, website designs, product packaging – these often comprise the first line of contact people have with a company product. As such, it is crucial that packaging represents a brand’s promise to deliver a quality product and experience.

Although the “do not judge a book by its cover” mentality has been ingrained into the heads of many customers, the fact of the matter is that people do so instinctively and subconsciously. Effective product packaging helps customers pick one item out of many. Additionally, it can help them identify different variants more quickly – even though Coca-Cola and root beer are both brown beverages, it is not difficult to quickly identify a Coke from a root beer at the grocery store because of the way they are packaged and labeled.

At the end of the day, effective labeling is not only about standing out among the competition, but also making the burden of picking and choosing products for customers that much easier. Getting customers to take notice initially is crucial because once they look at a product, then brands can rely on their claims and other promotional copy to do the rest of the work.

Sticker Printing to Augment Labels

If companies are looking for more ways to stand out in the crowd, sticker printing can also be a significant boon. Stickers can be used to augment labels, adding additional information that may help inform customers before making a purchase. For example, a sticker could be used to add an extra note that was not covered on the label or simply to send an additional message to customers.

Because product packaging is often the first thing customers see, it is crucial that companies spend an adequate amount of time in this area, or else they may find their labels are not aligned with the quality of their products.

Support your Team this Year with Custom Labels and Stickers

Custom Labels & StickersUse Window Stickers to Show Team Allegiance

The fall is near, which means a new season of sports is approaching, and window stickers are the perfect way for fans to show their allegiance to their favorite teams.

Autumn also means school is back in session, which translates into the start of the school sporting seasons, both at high school and collegiate levels. Additionally, the start of the football season is upon us, while basketball kicks off in another month. Of course, baseball fans have their eyes on the World Series as well.

That means pride will run strong through sports fans quite soon. Whether they support certain high school teams or regional professional sports clubs, fans often love to show which teams they root for. This is good news for product manufacturers, as sports fans spend a lot of money on team-related apparel and other memorabilia.

For example, a 2009 study conducted by the National Sporting Goods Association found that sports fans in the United States spent a combined $8 billion on sports apparel and other goods. Males accounted for the majority of sales at 60.9 percent, while women made up a significant 39.1 percent as well, illustrating that – regardless of gender – sports is something everyone can get into.

It does not matter whether they like football, baseball, NASCAR or some other athletic event – sports fans will spend big money to back their favorite athletes and teams. The average person spent upward of $725 annually, while young professionals and wealthy fans crested the $1,100 and $1,500 mark, respectively, according to the NSGA study. No matter which way you slice it, that is a huge chunk of potential revenue.

Custom Decals are Perfect for Avid Sports Fans

Businesses involved in the sports industry should look for ways to help fans celebrate their favorite teams and athletics. There are numerous ways to go about this.

For example, custom decals can be applied to cars, grills, coolers and windows to show off which teams fans support. For the careful sports fan, there are decals with special residue that allow them to be easily peeled off without damaging the underlying surface, so they can remove them after the season is done without concern (or if they want to jump ship and bandwagon another team after a disappointing season).

Custom Stickers For Party Decorations

Custom stickers are another way for fans to show appreciation for their favorite teams. Stickers can be placed on everyday objects like notebooks so people can show their support for their clubs regardless of where they go. Additionally, people can purchase stickers to use as decorations, which is perfect for throwing a party for the big game or celebrating sports in other ways.

Regardless of what types of custom stickers and labels brands need, printing companies such as Lightning Labels can help businesses create products that will help fans celebrate their favorite sports and teams.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

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Personalized Beverage Labels and Stickers Help Your Event Stand Out

Custom Beverage Labels & StickersWhat Makes for a Memorable Beer Label?

When event organizers look to create a memorable theme, sometimes custom wine labels are just what the doctor ordered.

Whether planners are holding a wine tasting event, music concert, business conference or anything in between, a special label is perfect for tying everything together under a single, unique theme. Branding is important for any organization, and a branded wine label is just another way for firms to generate additional exposure for their companies and products.

Taking a Look at Top Custom Labels

Bottle labels are effective branding tools because everyone can see them clearly. This is perfect for social events – anyone holding a bottle of water, looking at the wine selection or taking any other similar action will be able to see the brand sponsoring or hosting the event. People walking by can quickly determine which event the person is participating in thanks to the label on the bottle they are holding.

For example, say a company is holding a networking event in a hotel. If the bottles people are drinking out of feature the organizer’s brand, the label may pique the interest of people who are not a part of the event if they interact with attendees.

Plus, the label serves as an effective way to supplement the theme of the event in question. If organizers are trying to achieve a specific theme, unbranded labels may prevent them from reaching that end goal. A corporate holiday party, for example, may want to use labels wishing employees a happy New Year and feature the company logo instead of utilizing a conventional branded label.

Events are the perfect time to consider custom labels, as they can be used to really drive home the theme the organizer is trying to get across and make the get-together a truly memorable experience.

Custom Stickers are the Perfect Supplement for Bottle Labels

Bottle labels are just one of the many ways businesses can celebrate particular event themes. Custom stickers can also help with the matter. Tailor-made stickers can be used for a variety of purposes, ranging from floor or wall decorations to memorabilia given away by event participants.

Organizers looking to hold the perfect event should consider a custom sticker and label printing company to ensure their labels and stickers are of a high caliber.

Jump Start Your Holiday Planning with Updated Product Labels

Holiday Product LabelsHoliday Product Labels can Drive Seasonal Sales

When it comes to improving sales of seasonal items, holiday product labels can play a pivotal role in helping customers identify these items on store shelves.

Seasonal items are popular among customers. This is part of the reason why there is such fervor around products such as Starbucks’ pumpkin spice latte or McDonald’s McRib – these products are only available for certain time periods, and as such, people feel compelled to buy them to avoid missing out.

As Changing Minds noted, this comes down to behavioral science. Scarcity signals something about the product in question – when there is less of it available, people feel the need to get the product while they still can. It’s ultimately a balance of supply and demand – the less supply that exists, the greater the demand for said products.

Moreover, the level of scarcity also affects demand. Product manufacturers must be cognizant of this – if everything is scarce, then people won’t feel like they need to buy the product when it’s available. This is why seasonal items can sell so well, as people know they won’t be able to get the item in question for another year once the season is over.

Leverage Holiday Labels to Sell Products to Customers

Companies can capitalize on scarcity by designing holiday labels that make it plainly clear products will only be available for a specific time period.

Take, for instance, a set of fall-themed candles. Although it may be quite obvious by design that these are seasonal candles because they use earthy tones generally associated with autumn, the brand behind the candles could also use specific terminology on the labels themselves. Language such as “available for a limited time” or “seasonal” will ensure shoppers are well aware of the fact that these products aren’t going to be for sale much longer.

As mentioned previously, it’s a matter of supply and demand. By leveraging packaging to let people know supply for the product is low, manufacturers may be able to generate even more interest than they would normally.

Print Product Labels for Seasonal Items

Regardless of what holiday businesses are preparing for, they’ll need to print labels to ensure customers are aware of their seasonal items. By working with a label printing companies such as Lightning Labels, product manufacturers can get labels and stickers for a variety of seasonal items just in time for the holiday.

Digital printing can be a significant boon for companies trying to print labels on a schedule. With digital label printers, firms don’t need to create specific plates and there is also very little setup required. This means product labels can be printed quickly  without any sacrifices to the quality of the product and there will be no concerns regarding colors or clarity.

Digital printing is great for last-minute orders, such as seasonal labels that are only relevant during certain times of the year.

Differentiate Your Pet Products – Custom Stickers & Labels

Custom Pet LabelsPackaging Pet Products is a Big Challenge

With people spending more money on their animals, packaging pet products can be a huge obstacle for manufacturers to overcome. As is the case with any other lucrative industry, the more consumers are spending in this category, the greater the level of competition will be. If pet goods producers want people to purchase their offerings over those of their competitors, they need to take another look at their labels and packaging.

A recent study conducted by the American Pet Products Association clearly illustrated the large jump in animal-related budgets. For example, dog owners in 2012 spent nearly $364 on their pets, which is three times the $121 spent in 2008. Even during recessionary times, the average person was estimated to spend at least $11,000 annually on their pets over the course of their animal’s lifetime. That’s a big opportunity for pet goods manufacturers.

Custom Stickers are a Great Place to Start

Product manufacturers can look first at custom stickers as a means to differentiate their products. Stickers can be placed on any item, ranging from a bag of food to toys. Vibrant stickers with eye-catching imagery enable product manufacturers to stand out among competitors on store shelves. At the same time, customers must be able to easily identify custom stickers. Unless people are shopping at pet specialty stores, it’s likely they’ll be walking down a crowded pet aisle in a grocery store that has a wide variety of products. Identifiable stickers help customers quickly find what they are looking for.

For example, if shoppers wanted to purchase flea drops for their pets, simply depicting a flea or featuring only the words “flea drops” may create confusion because people don’t immediately know what type of pet it’s for. However, if it has a picture of a dog on it, they can quickly differentiate the product from the rest.

Custom Label Printing for Pet Products

Because labels and stickers are so important for pet products, it’s crucial that manufacturers produce high-quality, attention-grabbing labels. One of the best ways to do this is through custom label printing. By working with the right printer, product manufacturers can quickly and seamlessly produce a broad array of labels for a number of different products.

Show off Your School Spirit with a Customized Window Sticker

Customized Window StickerWindow Stickers in the Wild

Whether walking through a crowded parking lot or stuck in traffic, nearly everyone has seen a window sticker from a school before. Maybe the sticker was bragging about how the driver’s child was an honor roll student at a specific school or perhaps it just featured the logo of a particular university. Either way, window stickers let students and parents show the world where they or their child studies.

Bumper and window stickers have been around for ages, with some of the first uses stemming back to the World War II era. Over the years, many people have realized that attaching bumper stickers to the body of their cars may actually damage the paint job, particularly if some stickers are crudely designed and don’t feature the appropriate adhesive. This has led to the rise of window stickers, which can still be used to advertise the driver’s beliefs and passions without damaging his or her car.

Custom Window Stickers for Parents and Students

School window stickers are incredibly common because people tend to take a great deal of pride in where they (or their children) attend school, particularly if it’s a big-name university or school. Window stickers enable them to share their passion with the world, regardless of whether they’re driving around town or simply parked in their own driveway.

For schools, window stickers offer another means of generating revenue. Budgets are tight for many educational institutions but stickers don’t have to be a huge investment and can carry a significant profit margin. Window stickers are commonly sold at retail stores for between $5 and $10, illustrating the potential gains for schools. On the other hand, schools could even choose to give window stickers away for some additional promotion by parents and students.

Creating School Car Window Stickers

Educational institutions looking to sell school car window stickers will need to create an attractive design first. A well-crafted logo and catchy concept will go a long way in getting people to not only purchase these stickers but also promote them in the windows of their cars.

School window stickers should be designed with the target audience in mind. Is this person a parent or student? Should the sticker be humorous or serious? Is the window sticker promoting the school itself, or a particular club or athletic organization? There are numerous factors to consider in the design process.

Regardless of how they are designed and utilized, window stickers can be an extremely effective way to let students and parents show off their school pride.