Category Archives: Stickers

Custom Stickers Add Cheer to Company Holiday Gifts

Custom Holiday StickersHoliday Gifts for Employees Can Add Up

With November already upon us, many people are scrambling to buy holiday gifts for their friends, family members, coworkers and others in their lives. This includes businesses as well – they realize that recognizing their employees for a year of hard work has real benefits, and so many purchase presents for employees as a way of rewarding them.

Credit.com noted the average business spends $75 per employee during the holidays for parties and gifts, but that figure has the potential to balloon out of control if firms get too swept up by holiday cheer. At the end of the day, organizations do not need to spend a boatload on gifts for employees, but going the extra mile and giving them something special can make a world of difference.

Custom Stickers Do Not Have to Be Expensive Projects

One way brands can give employees something to remember is by utilizing custom stickers. By replacing product labels and stickers with a personalized version, companies can make their gifts more unique.

For example, instead of giving workers a chocolate bar with the regular wrapping, perhaps offer up a custom label with their picture or name. Businesses could even include a personalized message, commending them for a specific task done earlier in the year or simply appreciating them for their continued hard work. This makes a seemingly normal gift more meaningful and can add a sentimental edge.

Of course, a candy bar is only one example. Businesses could also use custom labels and stickers on other products, such as bath soaps, wine bottles and water bottles. The key is personalizing these products with messages and imagery, all while utilizing the company’s branding as well.

Holiday Stickers Add More Flair to Gifts

If companies want to go all out for their gifts, they could even use holiday stickers to add another layer of flair. In addition to personalized content, holiday-themed imagery such as snowflakes or wrapped presents could be added. This shows recipients that companies did not simply dig some branded merchandise out of the closet and give it to them as a gift.

Regardless of which approach brands want to take, the key is making a meaningful gesture toward employees. Even the small things count when it comes to making workers happy.

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

Support Breast Cancer Awareness Month with Custom Stickers

Breast Cancer Custom StickersPromote Breast Cancer Awareness Month Activities with Custom Event Stickers

October is Breast Cancer Awareness Month, which means many businesses will participate in activities designed to bolster exposure for preventive measures and raise money for research for breast cancer. Custom event stickers can be used by companies for a variety of purposes, whether they are sold to customers to raise donations or printed for promotional purposes.

The Different Ways to Utilize Awareness Stickers

Awareness tickers can be placed around stores as decorations to remind customers of Breast Cancer Awareness Month products and services. For example, Forbes reported that Panera Bread offers customers its seasonal Pink Ribbon Bagel during October, which helps the brand raise $1.3 million annually for charities.

Stickers could be posted as decorations around the store to ensure people are aware of the product and know how the funds from the purchase are used. They could even be posted near the checkout so people waiting in line can rethink their order to get the special bagel.

Panera could also send stickers straight to customers as an additional measure to drive awareness. Customers could post these stickers around the workplace (with permission) or the house to ensure everyone knows about the Pink Ribbon Bagel.

Of course, Panera is not the only business that does special things to recognize Breast Cancer Awareness Month. However, all companies could use awareness stickers as a means to promote events and activities, whether they are holding some sort of specific event or are simply selling special merchandise and giving the proceeds to charities. It does not matter whether companies sell clothes, wine or anything else – stickers are great tools for bolstering awareness.

Printing Customized Stickers for Breast Cancer Awareness Month

Although October is already underway, it is not too late for brands to print customized stickers to help drive awareness for themed product offerings and events. This is particularly the case for events happening later in the month.

Digital printing companies such as Lightning Labels offer numerous services that can help brands print limited-run stickers quickly and effectively so they can still promote product offerings and events without breaking budgets. Although these stickers are produced promptly at value price points, they are also high-quality offerings that are sure to garner the attention of any customer that happens to see them.

Promotional Product Stickers Make Your Brand Top of Mind

Product StickersSticker Printing Gives Products that Extra Oomph

Although many brands use labels to mark their products, sticker printing can be equally effective. Whereas labels are generally used to help customers identify particular items, stickers are much more general in nature and have their own set of unique uses.

For example, stickers could easily be affixed to any number of goods to amplify certain messages. If customers are looking at various hot sauces in the super market, a custom sticker with the word “fire” could signify this specific variety the hottest one available. Avid Southwestern food lovers may feel disappointed when they accidentally purchase a mild version of their favorite salsa because the labels of the hot and mild versions are only marginally different.

Stickers could also be used to modify labels without having to reprint the packaging. For instance, if a manufacturer is trying to phase out a particular product, they could use stickers to notify customers this is the final run of that item. Again, this calls particular details to customers’ attention – in this example, the fact this may is the final run of that specific item.

Utilizing Stickers Alongside Brand Labels

Many companies stop after they have printed their brand labels, but stickers can be used to accentuate products or accomplish other goals to help products stand out.

For example, stickers are generally meant to be transferable or removable. This is perfect for products that have some sort of visual appeal – the label can be left in tact while the sticker is removed from the product.

Promotional Stickers can be Leveraged to Drive Sales

At the end of the day, a brand’s goal is to sell products, and promotional stickers can help achieve that end. Stickers are incredibly versatile and can be made in any number of shapes and sizes from a variety of different materials, which makes them perfect for a broad array of different projects and products.

Product manufacturers should work closely with digital printing companies on their projects to ensure they get the perfect stickers or labels that satisfies all of their needs. Stickers can be printed quickly and for a number of different occasions, which make them tremendously versatile.

Spooktacular Ideas for Updating your Custom Halloween Candy Labels and Stickers

Halloween-Candy-Labels-and-StickersHalloween Labels Help Brand Reach Candy Buyers

Now is the time for candy manufacturers to start planning their Halloween labels! With the end of September quickly approaching, there is still plenty of time to come up with a spooky, festive product label for your various sugary treats.

Halloween is to confectioners what Christmas is to retailers. Although Valentines Day and other holidays are particularly popular times to give out chocolates and candies, few can match Halloween.

According to the National Retail Federation, more than 113 million people will hand out candy this year, with the average person spending $23 on such goods. One report from the National Confectioners Associations suggested that 72% of all candy spending tends to go toward chocolate. The major chocolate staples, such as Reese’s and M&Ms, are likely at the top of most peoples’ lists, but there is still room in the shopping cart for any candy manufacturer.

What Makes for a Good Halloween-Inspired Candy Sticker?

Product labels and candy stickers are critical to catching customers’s attention as they walk down candy aisles. Because all the other candy manufacturers are pulling out the stops for Halloween, confectioners need to bring their A-game and design labels that will help consumers identify their products amid shelves crammed with other options.

So, what makes for a good Halloween candy sticker? One look at what other confectioners are doing would suggest utilizing orange and black color schemes, along with imagery associated with Halloween, such as ghosts, bats and pumpkins.

For example, Cool and Collected noted that M&M’s features its brand characters wearing costumes on labels and packages. This adds a bit of festive cheer and may be just what confectioners need to give their labels and stickers a holiday boost. Additionally, it may even add a “collectible” feel to these products – people may want to see what all the different characters are wearing for Halloween.

Bakery labels can Follow Suit

Bakery labels should take note of what candy makers are doing with their stickers. Although baked goods are not quite as popular as candy, bakeries can still benefit from Halloween spirit by designing spooky labels. An orange and black color theme combined with iconic Halloween imagery lets customers know these are the perfect baked goods for their parties or whatever other events they may be holding.

Show School Spirit With a Window Sticker

Window StickersWindow Stickers Let Students and Parents Show off School Spirit

School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate.

Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams.

Modern sticker technology has evolved to the point where they can be placed on windows with a special adhesive that allows people to remove them as they please without leaving any residue. This is perfect for students who want to change team logos as new seasons start or if they transfer schools or graduate. It allows them to show their school pride, without fear of damaging their property.

Car Decals Offer Another Way to Promote School Spirit

If window stickers are not what students want, car decals may fit the bill. Car decals can be sold to students much like team or university logos and also typically feature adhesives that can do not leave any residue behind when removed.

Of course, the most famous car decal is the one seen on parents’ cars, boasting about how their kids are enrolled in honors programs or attend a specific high-profile school. These decals can be sold in between semesters when grades are given out or could even be given to honors students as a promotional piece designed to increase exposure for the educational institution.

School Window Stickers and Car Decals for Any Situation

Whether sports teams want school window stickers to hype the upcoming season or universities want car decals for parking permits, there are several ways in which they can be used. The start of the school year is the perfect time to start planning these initiatives for the rest of the year, so institution leaders should start thinking about their window sticker and car decal projects now.

Starting a Memorable Brand, One Label at a Time

Brand LabelsMaking Optimal First Impressions with Printed Labels

It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves.

Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twice. A recent info-graphic released by The Paper Worker, noted just how quickly first impressions are formed – it often takes no more than seven seconds. That puts the onus on the product manufacturer to come up with a label that will speak to potential buyers.

Custom Labels Represent the Brand

As The Paper Worker noted, every customer-facing element of a company represents the brand. Sales associates in a store, website designs, product packaging – these often comprise the first line of contact people have with a company product. As such, it is crucial that packaging represents a brand’s promise to deliver a quality product and experience.

Although the “do not judge a book by its cover” mentality has been ingrained into the heads of many customers, the fact of the matter is that people do so instinctively and subconsciously. Effective product packaging helps customers pick one item out of many. Additionally, it can help them identify different variants more quickly – even though Coca-Cola and root beer are both brown beverages, it is not difficult to quickly identify a Coke from a root beer at the grocery store because of the way they are packaged and labeled.

At the end of the day, effective labeling is not only about standing out among the competition, but also making the burden of picking and choosing products for customers that much easier. Getting customers to take notice initially is crucial because once they look at a product, then brands can rely on their claims and other promotional copy to do the rest of the work.

Sticker Printing to Augment Labels

If companies are looking for more ways to stand out in the crowd, sticker printing can also be a significant boon. Stickers can be used to augment labels, adding additional information that may help inform customers before making a purchase. For example, a sticker could be used to add an extra note that was not covered on the label or simply to send an additional message to customers.

Because product packaging is often the first thing customers see, it is crucial that companies spend an adequate amount of time in this area, or else they may find their labels are not aligned with the quality of their products.

Support your Team this Year with Custom Labels and Stickers

Custom Labels & StickersUse Window Stickers to Show Team Allegiance

The fall is near, which means a new season of sports is approaching, and window stickers are the perfect way for fans to show their allegiance to their favorite teams.

Autumn also means school is back in session, which translates into the start of the school sporting seasons, both at high school and collegiate levels. Additionally, the start of the football season is upon us, while basketball kicks off in another month. Of course, baseball fans have their eyes on the World Series as well.

That means pride will run strong through sports fans quite soon. Whether they support certain high school teams or regional professional sports clubs, fans often love to show which teams they root for. This is good news for product manufacturers, as sports fans spend a lot of money on team-related apparel and other memorabilia.

For example, a 2009 study conducted by the National Sporting Goods Association found that sports fans in the United States spent a combined $8 billion on sports apparel and other goods. Males accounted for the majority of sales at 60.9 percent, while women made up a significant 39.1 percent as well, illustrating that – regardless of gender – sports is something everyone can get into.

It does not matter whether they like football, baseball, NASCAR or some other athletic event – sports fans will spend big money to back their favorite athletes and teams. The average person spent upward of $725 annually, while young professionals and wealthy fans crested the $1,100 and $1,500 mark, respectively, according to the NSGA study. No matter which way you slice it, that is a huge chunk of potential revenue.

Custom Decals are Perfect for Avid Sports Fans

Businesses involved in the sports industry should look for ways to help fans celebrate their favorite teams and athletics. There are numerous ways to go about this.

For example, custom decals can be applied to cars, grills, coolers and windows to show off which teams fans support. For the careful sports fan, there are decals with special residue that allow them to be easily peeled off without damaging the underlying surface, so they can remove them after the season is done without concern (or if they want to jump ship and bandwagon another team after a disappointing season).

Custom Stickers For Party Decorations

Custom stickers are another way for fans to show appreciation for their favorite teams. Stickers can be placed on everyday objects like notebooks so people can show their support for their clubs regardless of where they go. Additionally, people can purchase stickers to use as decorations, which is perfect for throwing a party for the big game or celebrating sports in other ways.

Regardless of what types of custom stickers and labels brands need, printing companies such as Lightning Labels can help businesses create products that will help fans celebrate their favorite sports and teams.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

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