Category Archives: Stickers

Celebrate Your Club with Customized Sticker Decals

Cultivating a sense of community and camaraderie is a powerful thing, and custom decals can help.Show Your Pride with Club Stickers

Whether you run a sports team, a society of “Star Trek” aficionados or anything in between, there’s one thing your members are likely to embrace with open arms: club stickers. Everyone likes to be part of something bigger than themselves, and custom decals are a great way for people to proudly declare their allegiance to your group via everything from paper folders to car windows.

Sometimes, a club owner may avoid looking into the option of creating customized sticker decals because he or she believes the organization’s membership is too small to warrant the associated production expenses, but that isn’t the case. Lightning Labels offers professional, short-run roll stickers that can be printed in whatever quantities you’d like at a price that’s financially viable and well within your budget.

Explaining the Decal Printing Process

So, after you submit a design, what’s the next step in the decal printing process? To ensure you’re totally happy with your stickers before you place your final order, Lightning Labels will provide you with press proofs at no extra charge. If time is of the essence, we can accommodate you by offering proofing via electronic PDFs. After you confirm everything is exactly how you envisioned, it’s time to print. Typically, you can expect us to turn around most customized sticker orders in 48 to 72 hours following digital printing press approval.

Say your club meets on a weekly basis – one week, you can pass around the press proofs so everyone can weigh in on the design, and by the next week, you’ll be able to distribute the decals themselves.

Why Splurge on Custom Decals?

As we noted above, cultivating a sense of community and camaraderie is a powerful thing. There are many ways to make people feel as if they’re part of something special, from full-on uniforms to custom decals. If you want the members of your club to feel united without breaking the bank, Lightning Labels has you covered. We can print almost any kind of customized decals you can imagine, ranging in shape, size and material. Want a glossy and durable finish? We’ve got it. Prefer an old-world look and feel? We can do that too. Place an order today and get ready to see what a huge impact something as small as a custom decal can have on your team spirit.

Promote Your Brewery with Standout Beer Bottle Labels

What qualities make for great beer labels?For Bottle Labels, Competition is Fierce

Certain beer brands are as renowned for their bottle labels as they are for the taste of their brews. Consider Rogue Ales’ distinctive historic and occasion-themed stickers, Anchor Steam Beer’s hand-drawn motif (with, of course, the company’s namesake anchor front and center) and Magic Hat’s trademark psychedelic designs. In short, if your brewery wants to attract attention from shoppers at retail locations, you’ll face stiff competition from rival drinks.

The Ingredients of Standout Beer Labels

So, what qualities make for great beer labels? To enjoy optimal results, you need to find a balance between attracting consumers’ attention and getting across all the information they’re looking for in a format that’s as easy to digest as the beer itself.

In this sense, coming up with a solid sticker design is a two-step process: First, reel in shoppers with an eye-catching design, then impart everything they need to know within the time span of a casual glance. If you fall short during the first part of the process, they’ll never make it to Step Two. Fail to provide all the relevant details in a sufficiently streamlined manner, and they’ll lose interest.

Take Your Home Brew Label to the Next Level

Home-brewing is a labor of love, and a home brew label design should reflect that. All too often, however, delicious home brews get overlooked due to lackluster labeling, but Lightning Labels can change all that. We offer a range of different finishes – a high-gloss finish, a matte finish and old-style textured paper – and provide the option of wraparound labels or separate stickers for the back and front of the bottle according to your preferences.

Whichever choices you select, you can rest assured that the printing will be high-resolution and of great quality, so the colors of your carefully chosen design will truly pop.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

Personalized Wedding Favors Will Help Guests Remember Your Big Day

If you're looking for a way to separate your wedding from the rest, consider favor stickers.Make Your Wedding Stand Out with Favor Stickers

If you’re looking for a way to separate your wedding from the rest, consider favor stickers. According to the latest statistics from XO Group, which created well-known wedding website TheKnot.com, couples are spending more per guest in order to create an experience to remember. In 2013, nearly one-third of the 13,000 brides and grooms who took part in XO’s annual Real Weddings Study reported providing “additional guest entertainment.” That being said, don’t think you have to break the bank with expensive pre- and post-ceremony events to make your wedding stand out from the crowd – a small yet meaningful touch like affixing custom labels to favors can also do the trick.

Wedding Favor Stickers Tie Into Rising Personalization Trend

Couples who are eager to inject their personalities into their weddings hardly represent a new trend, but this kind of personalization is on the rise, and can be seen in everything from wedding favor stickers to signature cocktails. According to the Real Weddings Study, now more than ever, couples want to offer a unique guest experience that truly reflects who they are. Some of the most common means of achieving this aim are:

  • Offering signature wedding cocktails: One in five couples did this in 2013, compared to just 12 percent in 2008.
  • Hosting interactive food stations: These were seen at 15 percent of weddings in 2013, a modest rise from 13 percent in 2010.
  • Inviting a family member or friend to officiate: Fewer than two-thirds (57 percent) of couples hired a professional ceremony officiant to oversee their ceremonies in 2013.

Wedding cocktails, food stations and non-standard officiants certainly help events stand out, but while they make great memories, these aspects aren’t something that can be taken home by guests and kept for years to come. On the contrary, wedding favor stickers fit the bill perfectly.

You Can’t Have Wedding Favor Stickers Without Wedding Favors

If you’re sold on the idea of wedding favor stickers but aren’t sure which wedding favors to go with, your event type can help narrow the field. Will your wedding be a classy, elegant affair? Bottles of wine with custom labels could serve as perfect take-home gifts. Are you planning a more casual beach ceremony? Lip balm with you and your new spouse’s names printed on the container is a perfect choice.

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.

Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Window Decals Promote Your Business on the Go

Window DecalsWindow Stickers Give Businesses Another Avenue to Promote their Products and Services

Window stickers are nothing new. Since people have had cars, many motorists have used window stickers to promote their values and send messages to others on the road. This can serve as some great promotion for businesses along the way, helping these firms gain some additional exposure by piggybacking off of the support of some of their most loyal fans, who love their brands enough to put window stickers on vehicles.

And, truth be told, window stickers may wind up being tremendously powerful as promotional assets. According to Texas A&M’s 2013 mobility study, cited by The Atlantic, the average person winds up spending as many as 38 hours per year stuck in traffic. That number is even greater in big metropolitan areas, with the average commuter in Los Angeles spending 61 hours jammed up in traffic. With nothing else to do, their eyes may wander to other cars. A window decal may catch their attention, helping to promote brands, products and services they had never heard of prior.

While people are spending less time stuck in their cars – the average person spent 43 hours a year in traffic in 2005 – the fact of the matter is that people are on the road much more. Whether a car is stuck in traffic, in a public parking lot or simply in the driveway, the stickers attached to that vehicle are providing free promotion to anyone who sees it.

Custom Window Stickers Can Be Used Curbside as Well

Of course, custom window stickers are not limited to cars either. They can be used just as easily to promote a business on the curbside. A giant window sticker, placed on storefront windows, are equally as effective at garnering the interest of prospective customers as they pass by the location. These stickers can be printed in any size and could even be downsized to make smaller decals for car windows, which could be affixed to company-owned cars or given to customers for promotional purposes.

In that regard, a vibrant, colorful sticker that is professionally designed can play a pivotal role in catching the eye of customers. Since many customers will see these window stickers before even stepping foot in the store, brands must think critically of what they are trying to say with their stickers. After all, this will be the first impression many prospects have of them.

Custom Glass Labels for Any Purpose

Custom glass labels can be used for a variety of reasons, ranging from promotion to simple identification. In the past, many companies may have been skeptical of using window stickers because of their relative permanence – businesses were worried that peeling a sticker from glass would leave unsightly residue. Fortunately, by working with the right custom label and sticker printer, brands can capitalize on new advances in adhesives that will not leave a mark on their cars or store glass.

Nutritional Labeling Helps Inform the Restaurant and Food Service Industry

Food Industry Nutirional LabelsRestaurant Labels Provide Clarity in the Kitchen

People are becoming more health-conscious, and food service industries will be in a better position to serve these individuals by utilizing restaurant labels. A survey conducted by the International Food Information Council found that 71 percent of consumers believe healthfulness is a major factor in which food items and beverages they decide to purchase.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, senior vice president for nutrition and food safety at the International Food Information Council Foundation.

The study notes a shift in how people buy their groceries, but it may also illustrate a change in how people choose which menu items they want at restaurants, or even if they want to dine at a specific eatery. With people looking at what they eat more closely, it is up to those in the food service industry to be more cognizant of what is going into their dishes and how nutritious they are. This information needs to be noted in menus, as they influence whether people want to patronize establishments.

Business Stickers on Containers Bolster Organization

Restaurants can attach business stickers to bags and other storage containers to help keep track of nutritional labeling. In the most basic sense, they can be used to simply label products being stored in containers that may be difficult to identify.

Merchants could also use labels to make note of specific nutritional values. For instance, labels could be placed on milk cartons to differentiate skim milk from whole milk or used to help remind cooks of the nutritional values of various ingredients – for example, how much fat does a light sour cream have compared to a regular variant? This allows cooks to work quickly as they prepare dishes – they can make substitutions on the fly to reduce fat content or calories and create menu items that are more nutritious for health-conscious customers.

Specificity is key, especially considering some restaurants must convey specific information about nutritional values. For example, there are calorie count laws in New York and California that require businesses to display how many calories each dish has on the menu. Containers with nutrition labels help restaurants avoid fines and stay true to those numbers.

Another area in which labels are important are for noting the different types of ingredients. Some restaurants may offer menu items that are all organic – these ingredients need to be separated off and used only in organic dishes. Again, labels are perfect for helping cooks tell the difference.

Custom Stickers Help Retailers Deliver What they Promise to Customers

If restaurants want to keep tabs on nutrition values, custom stickers and labels are the way to go. This ensures there are no mistakes in the kitchen that result in customers getting something other than what they wanted.

Personalized Water Bottle Labels will Make Your Next Event a Hit

Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.

Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade​ shows are hard to replace.

Custom Water Bottles: Brands’ Secret Weapons

While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.

Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.

Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

Personalized Labels Make Prospects Feel Special

If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.

Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.