Many companies view labels as advertising tools — they help the brands encourage customers to choose their products over the competition. However, businesses that use labels solely for this purpose may be missing other opportunities as well.
Nowadays, new technology enables brands to leverage product labels in ways that engage consumers beyond first glance. For example, quick-response codes could be pasted on the front or reverse sides of labels to give consumers more information on products or special discounts.
Meanwhile, other brands have instituted reward or loyalty programs for collecting product labels, further encouraging customers to purchase their goods.
The key is to think outside of the box. Before sending labels to a professional printing company, such as Lightning Labels, brands need to ask themselves: Am I getting the most out of my product labels? How can I turn this label into more than just a simple piece of advertising?
Consumers have a number of different product choices available to them. Using labels in unique ways can help brands stick out from their competitors and capture more sales.