Category Archives: Selling Your Products

Product labels are one of the most affordable and effective marketing vehicles that exist for selling your products. Here in the Selling Your Products archive, you will find information that will help you market your products not only through labels, but other mediums as well. Most of our sales tips are geared for small businesses, but this archive is sure to give businesses of all sizes ideas for selling their products.

Designing a Stand-Out Sticker for Your Sports Team

Sports Team StickersSports Stickers Are Perfect for Fans, but Schools Need a Good Design First

Athletics are generally a rallying point for schools at all levels, so why not let fans show where their allegiance lies through sports stickers? The numbers don’t lie – a study conducted by Marist Poll found that more than half of U.S. residents are college football fans, while college basketball is quite popular as well (39 percent of sports fans tune in, according to a report from ESPN). Even local high school-level sports tend to have a notable following.

Schools looking to capitalize on the interest in sports can use stickers to drive additional revenue while empowering fans to show their pride in their teams. Stickers can be sold as standalone products, such as bumper stickers, or they can be attached to other promotional items, such as mascot figurines or key chains.

Designing Stickers for School Sports Teams

Selling stickers can be a great revenue stream for schools in regions where collegiate and academic sports are quite popular. However, as is the case with any branded memorabilia, educational institutions need to design an eye-grabbing image or else people may not feel compelled to purchase sports merchandise.

Complex magazine noted that sports logos don’t need to be the product of some multi-million dollar branding investment, as many of the most popular sports franchises today have icons designed by ambitious amateurs. The important thing with designing a school sports team logo is crafting an icon that will stand the test of time while simultaneously calling upon local heritage.

Although not a college sports team, the original logo of the now-defunct Seattle Supersonics is a great example of what schools should look to accomplish. The basketball team’s icon contained the local Seattle skyline inside a basketball, making the logo relevant both to the region and the sport.

Printing Designs on Customized Stickers

Once a logo has been designed, schools can begin printing it on customized stickers and other merchandise. Custom stickers are incredibly versatile and can be printed to fit items of a number of different sizes and shapes. It doesn’t matter whether schools want a weather-resistant sticker to decorate an arena or just want a small sticker for a key chain, there are stickers that will suit educational institutions’ every need.

Unique Product Labels Help Consumers Remember Your Brand

Unique Product LabelsA Unique Product Label Can Spur Brand Recall

People may be subjected to hundreds of marketing messages on a daily basis, but that’s nothing a well-designed product label can’t take care of.

That may seem like a tall task at first glance. Whether people are watching television, browsing the Web or even walking down the street, they are taking in marketing messages constantly through billboards, commercials. Web advertisements or anything in between. This makes it harder than ever for brands to make a meaningful impression on customers.

However, product labels are different than all those other types of promotional messages simply because they are tangible. People can pick up an item and inspect it, they can also touch and feel labels. This added tangible factor gives product labels a unique means of reaching customers that helps bolster brand recall.

A Brand Label Capitalizes on the Visual Nature of People

It shouldn’t come as any surprise that a brand label can be such an effective means of helping customers remember your brand. Various studies over the years have discovered that the majority of people are visual learners by nature, meaning they are more likely to remember things they see over messages they hear.

For example, one study conducted by the United States Coast Guard Academy found that as much as 65 percent of the population are visual learners, which means they are more likely to recall brands they have seen before. Separate research from psychologist Jerome Bruner also found that 80 percent of people remember things they see or do, which supports the Coast Guard Academy study.

For product manufacturers, the first order of business should be producing a unique label that will help people recall the brand. This starts by choosing memorable colors and images. A study conducted by Nielsen Norman Group found interesting photos and pictures can go a long way in piquing the interest of customers. Whereas generic photographs and images are quickly ignored by prospects, truly unique and interesting pictures can really capture the attention of customers.

As for what constitutes an “interesting” picture, that can depend on the brand and item being promoted by the company. It could be an abstract icon or graphic, a picture with different filters to make it appear more interesting or a logo. The key here is picking imagery that will stand out in the crowd, as that will help maximize brand recall.

Transitioning Images to a Printed Label

No matter what companies do to design their imagery, it’s important these graphics transition well to a printed label. Sometimes an image or picture will look good on the computer, but when it’s printed and applied to a physical object, it doesn’t look quite as good.

Labels aren’t computer screens, they have their own unique properties. Even at that, there is a wide variety of label materials that can all affect the appearance of images. Considering how important visual media is to brand recall, companies must remember to take the actual label into consideration as well.

Prepare for Farmers’ Market Season with Custom Bakery Labels

Custom Bakery LabelsCustom Bakery Labels Help Bakers Stand Out in a Crowd

Thanks to Cottage Food Laws, individuals are allowed to operate bakeries from their homes and sell  products to others, and custom bakery labels are crucial to improving sales. Whether people want to hit farmers’ markets, sell goods straight from their homes or head online to reach a national audience, custom bakery labels can help brands achieve the professional look they need to really catch the eye of prospective customers.

Farmers’ markets are the perfect place for young bakeries to start looking for buyers. They allow bakers to get in-tune with the local community and interact with people face-to-face. Additionally, farmers’ markets allow  bakers to go straight to the source – they don’t need to rely on marketing and advertising to get people to a local bakery shop.

However, given the growth of farmers’ markets over the past two decades, competition will be fierce. Even though people sell a variety of different food at these locations, bakers will still likely encounter others selling baked goods. This is why they’ll need an appealing presentation, complete with ingredient information.

Labels for Baked Goods Have Specific Requirements

Crafting the perfect labels for baked goods isn’t just about making a standout package – Cottage Food Laws also have specific requirements that will result in fines and other action if labels don’t disclose particular points of information.

While these laws vary from state to state, some common label requirements, according to the California Department of Public Health, include:

  • Special notification that baked goods were made in a home kitchen.
  • The registration or permit number of cottage food operation.
  • Ingredients used in the creation of the product in descending order of prominence by weight.
  • Net quantity of the food product in English and metric units.
  • A declaration of the use of any major food allergens, including but not limited to milk, eggs, fish, shellfish, tree nuts, wheat, peanuts and soybeans.
  • The common or descriptive name of the product being sold.
  • The name, city and ZIP code of where the baked good was produced.

Additionally, baked goods must also comply with requirements set forth by the Federal Food and Drug Administration. The FDA governs the usage of terms such as “fat free” and “low sodium,” so posting these words on a label improperly can result in significant fines.

Nutritional information doesn’t always have to be included, but if a health claim is being made, nutrition information including calories, total fat, cholesterol, protein and other specifics must be present on the label.

Personalized Food Labels Can Help Differentiate Products

If bakers are producing a wide variety of baked goods, they may want to consider personalized food labels. This will help them note differences between different types of baked goods they are selling. For example, the label for chocolate chip muffins needs to be different than blueberry muffins – not only does this avoid confusion to customers, it also makes organization easier for the baker.

With the summer months quickly coming, farmers’ markets will be booming. Bakers looking to get a foothold in the local market should consider selling their products, complete with customized labels, at these events.

Gold Labels: Your Guide to Printing Flashy, Metal-Colored Labels

Printing Flashy Labels Gets Consumer Attention

printing flashy labels from Lightning Labels

Printing flashy labels can remind consumers of awards and medals.

Printing flashy labels is a good way to catch the shopper’s eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you’re introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won’t be expecting to see shimmering packaging. In situations where consumers make decisions quickly, using a metallic finish can give products an edge simply by way of being eye-catching. Best of all, metallics, particularly silver, tend to look good with many different colors. This means you can integrate a little sparkle into your labeling strategy without having to overhaul your branding. You can also take advantage of the unique connotations that metallic finishes have when designing labels and stickers.

Gold Labels Can be Used Strategically

Using silver or gold labels makes items appear luxurious and valuable. When most people think of awards and accolades, they usually come with a metallic ribbon or statue. Gold, silver and bronze remind us of winners. Particularly, if your brand has won a taste test, or your company has received some other award, a metallic sticker can more successfully draw attention to this fact than a regular color might. It will also lend a bit more credibility to the claim of being award-winning. Metallics have other connotations as well. Traditionally, they are expensive. Kings and queens adorned themselves in silver and gold. This means adding a metallic sheen can be reminiscent of value and sophistication.

Metal Colored Labels Make Products Look High-Tech

Metal colored labels can be be integrated with other innovative packaging ideas. Metallics have other connotations in the digital age. While they can bring to mind old-school royalty, when implemented with a slightly different color scheme, they can seem tech-savvy. When used with black or gray, silver labels can make packaging take on a futuristic appearance, perfect for any brand that wants to appear ahead of the curve in their industry. Metallics are also a good way to make body product packaging more appealing for male shoppers. Silver and chrome are also reminiscent of speed and efficiency because they bring to mind cars, trains and airplanes.

Use Metallic Labels Creatively

On top of sending a message, metallics are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labeling that brings greater attention to your brand’s innovative perspective. You can print on top of a silver label in more subtle ways. For example, a refreshing drink company could use silver to portray a crisp lake or body of water on a label. This could also work for snowscapes, or images of cities. No matter what your labeling ideas, metallics can be integrated in refreshing ways.

Custom Shape Labels: Tips On Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

How to Make Wine Labels That Sell

Learn How to Make Wine Labels That Stand Out From the Rest

make wine labels that sell with Lightning Labels

Learn how to make wine labels that sell your bottles.

The wine market is constantly expanding, and knowing how to make wine labels that are unique, attractive and professional can put your brand ahead of its competitors. According to The Wine Institute, an organization that represents more than 1,000 wineries and affiliated businesses in California, total wine sales in the United States reached $34.6 billion in 2012, setting a new record of 360.1 million 9-liter cases sold. With wine sales rising and more winemakers entering the industry, vintners of all kinds must boost product marketing to keep up with the competition. Custom wine labels that feature a creative, eye-catching design are sure to command shoppers’ attention and get them interested in your wines.

Consumers Look for Custom Wine Labels

Last year, KGO, the California Bay Area affiliate of ABC News, reported on an increasing trend of consumers relying heavily on custom wine labels to make purchasing decisions. In an interview with the station, Dave Phinney, a local winemaker, stated labels need to say, “Pick me up.”

Phinney explained that while a great wine will keep consumers returning to the brand, strong product packaging is key to reeling them in and persuading them to try the product.

The industry-leading experts at Lightning Labels can help you create wine labels that speak to your target audience, whether you sell high-end luxury wines or lower-priced bargain vinos.

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Click to get our white paper “6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers” free for a Facebook “like”!

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3 Tips for Creating Customized Wine Labels That Grab Consumers’ Attention

With the right market research, winemakers large and small can create customized wine labels that not only catch the eyes of shoppers, but resonate with target consumer groups as well. Here are three tips for designing wine labels that sell your bottles:

1. Choose Words Wisely for Wine Bottle Labels: Based on what your customers are looking for, decide judiciously what wording will go on custom wine labels. Whether it’s price value, production processes, ingredients or the biodynamic or environmentally friendly ways in which the wine was made, make sure you highlight what’s most important for consumers. Additionally, use this insight to name your wine. For example, Phinney’s wine is called Sexual Chocolate, a bold and effective title for the demographic he’s targeting.

2. Opt for Original Graphics and Images on Custom Labels: Because you want your labels to stand out, you need visual elements that truly differ from the norm. Whether you partner with an artist or create the graphic yourself, go for something that communicates your brand message.

3. Use the Best Label Printing Services: Working with a wine label expert like Lightning Labels will ensure the text and images you choose to place on your bottles are printed clearly, maintaining the detail you put into your design. Our digital process ensures a professional and durable finish for your custom wine label design, and our variety of labeling materials, shapes and sizes to choose from give you the versatility to take your labels in any direction you choose.

How to Make Labels Consumers Love

Learn How to Make Labels to Boost Branding Efforts

how to make labels from Lightning Labels

Learn how to make labels that stand out on store shelves.

Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you’re looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels’ custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

3 Important Steps for Creating a Custom Label That Speaks to Consumers

There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers’ attention and doesn’t wear out your budget.

1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

2. Calculate Rebranding Costs Accurately: It’s important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don’t have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That’s why it’s a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.

How to Make Canned Food Labels that Highlight Nutritious Benefits

Creating Labels for Canned Food for Specific Markets Increases Consumer Confidence

labels for canned food from Lightning Labels

Provide useful information when making labels for canned food for specific markets.

Because individuals have different nutrition requirements or dietary restrictions, creating labels for canned food for specific markets is a good idea. During National Canned Food Month is a good time to increase consumer awareness about these items. Canned food labels can be considered a great tool for educating customers about things like health, nutrition and cost-effective alternatives to fresh produce. By targeting specific markets with different information, you can increase consumer confidence and establish your company as an important informational resource. Marketing to parents is always a good idea because they usually have specific needs. It’s also smart to market labels towards health-conscious consumers, especially early in the New Year when people are hard at work on their resolutions.

Design Canning Labels That Sell to Parents

Include helpful information to create canning labels that sell your items. For instance, families value certain types of messages more than others. Parents with growing children may factor many things into purchasing decisions because they want nutrient-rich food that is cost-effective. Because canned products are able to be stored for long periods of time, they may be purchased in bulk, which lowers the cost per item. Ease of preparation is often another consideration. Canned vegetables, soups and sauces are both healthful and quick to make for multiple people. Another way to make the process of cooking meals easier on parents is to include recipes on labels. You can use colorful images to emphasize nutritional ingredients. If you make a canned tomato sauce, include a bright image of a tomato and inform consumers of its nutritional value, such as its high concentration of vitamin C, which has numerous benefits.

Create Canned Food Labels to Encourage Healthy Living

Designing canned food labels to feature health benefits can also increase brand awareness. When companies include scientific information about how nutrition impacts health, customers are more likely to trust their products. When creating can labels, brands can provide helpful tips about how to eat meals more healthfully. For instance, you can use label space to provide a visual guide that provides a portion control guide, or helps determine how much of the meal should be comprised of vegetables in addition to protein and whole grains. Another idea is to inform customers of tips for staying active. As a rule, everyone should take 10,000 steps every day. Are your consumers following this guideline? Give them tips to increase their mileage, like always taking the stairs or investing in a pedometer. You can spread these tips out across different labels and even use barcode label printing to encourage shoppers to see them all.

Design Lip Balm Labels Like Ads to Market More Lip Balm

Design Lip Balm Labels to Sell Your Products

how to design lip balm labels from Lightning Labels

Design lip balm labels to help sell more lip balm when consumers need it most.

Make a miniature advertisement for your brand and products when you design lip balm labels.

During the winter, lip balms undergo heavy use. Cold weather causes chapped lips, so people are going to be using these items more frequently.

Since lip balms will frequently emerge from pockets to soothe chapped lips, these little items will be highly visible for the next few months. It’s a good idea to create custom lip balm labels that act as an advertisement for your company.

Because of their small size, lip balms are perfect to use in free giveaways that will expand your brand presence.

3 Lip Balm Label Design Tips to Boost Brand Visibility

Here are three lip balm label design tips that will help you make the most of the popularity of your product:

1. Use Soothing Colors on Custom Labels for Lip Balm

When making custom labels for lip balm, different colors create unique psychological effects. A study from Emerald Insight found that 62 to 90 percent of a purchasing decision is based on color. While it would be untrue to say that everyone has the same response when they see certain colors, there is some truth to purported relationships between color and emotion. For instance, green is often associated with peace and health, while red is bold and exciting. Yellow portrays warmth and optimism. In addition, using a neutral color like green is likely to appeal to both men and women.

2. Make the Most of Lip Balm Label Space

You have very little room on your lip balm label, so use it wisely. Make sure the brand name is clearly visible and stands out from the background. Cramming too much information onto a small space can make your label look cluttered and unattractive, not to mention unmemorable. For an extra touch, an extended content label can allow you to fit additional information by having a layer that peels off. Provide information about your brand’s website on your labels so interested users can find additional information.

3. Use Durable Lip Balm Label Materials

An impeccably designed lip balm label will be worthless if all of your branding information rubs off. Since lip balms are handled frequently, their labels need to be sturdy. Lightning Labels offers water- and oil-resistant materials for lip balm packaging that will help to prevent your labels from fading. To make labels even more resistant to daily lip balm use, you can add a glossy laminate on top. Labeling solutions from Lightning Labels ensure your labels reflect the quality of your brand and products.

Labeling Bath and Body Products for Valentine’s Day

Grow Sales by Labeling Bath and Body Products for Valentine’s Day

bath and body product labels from Lightning Labels

Labeling bath and body products for Valentine’s Day could increase sales.

Labeling bath and body products for Valentine’s Day can help increase brand presence. While many consumers rush straight to the candy aisle in early February, there are many other gifts that are appropriate for this season. Put some effort into designing bath and body product labels for Valentine’s Day and shoppers will be more likely to consider these products for presents.This holiday has become a major gift-giving holiday, according to the National Retail Federation, so you can encourage consumers to get more creative with their purchases. In 2013, half of consumers shopping for the holiday spent roughly $1.6 billion on candy. It’s time for shoppers to get more creative with their presents. In addition, the choice of sweets may not work very well for loved ones who are dieting as a result of a New Year’s resolution.

Make Lotion Labels for Valentine’s Gifts

Creating lotion labels for Valentine’s gifts encourages shoppers to buy your brand. Whether you just want your loved ones to relish in the luxurious fragrance of a product, or you’re providing the gift of comfort for dry and chapped skin, lotion is an under​-appreciated Valentine’s Day gift. Especially during the coldest months, the gift of soothing body products can be a great one. Don’t neglect lotions and other body products during marketing campaigns for February. Instead of flowers, provide an incentive for shoppers to buy floral-scented lotions instead. Flesh out labels with floral imagery that reflects the scent of the product. Another option is to simply alter the colors of the label to be more in line with Valentine’s Day. Make reds, pinks and purples the dominant motif.

Create Valentine’s Product Labeling for Various Items

Putting some extra effort into Valentine’s product labeling could be worth your while. Dress up lotions and other goods with heart-shaped imagery to promote them for the holiday. Some creative use of text can function in a similar way. You can make your product label into a valentine. Businesses that make beverages should also take the opportunity to grow sales. Wine is a big part of the Valentine’s Day experience and shouldn’t be neglected. For couples having a candle-lit dinner at home, this is a common beverage choice. Of course, different people have varying tastes, so designing beer, liquor and non-alcoholic sparkling ciders for the romantically inclined could also be beneficial. Even goods that may seem uncommon for Valentine’s Day will be gift-worthy if they are packaged with love.