Bath and Body Product Labels Can Jazz Up Gift Items for Mother’s Day

Bath and Body Product Labels Can Jazz up Gift Items for Mother's Day

One of the best ways to boost product awareness and sales is by redesigning products to effectively attract consumers. Mother’s Day is just around the corner, and shoppers will soon start perusing store aisles and websites to find the perfect gift for Mom, Grandma and… Read the rest of Bath and Body Product Labels to Make Products Attractive for Mother's Day

New St. Patrick’s Day Custom Labels and Stickers Will Bring Out the Holiday Spirit

Prepare your custom labels and stickers for St. Patrick's Day packaging.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of St. Patrick’s Day to give products a festive temporary makeover.

While Valentine’s Day may have just passed, it’s never too early to start planning the next marketing campaign. With the gift-giving holidays out of the way… Read the rest of Celebrate St. Patrick's Day With Custom Labels and Stickers

Correct Label Mistakes To Preserve Quality Reputation

You discover a typo on your freshly minted custom labels. Not desiring to spend the time, money and energy to redo and reaffix them, you conduct a straw poll to see if others notice the typo.

No one notices. Do you keep or discard the labels?

Discard. For many reasons, product label typos are not acceptable even if only a fraction of potential buyers notice.

Here… Read the rest of Label Typos Terrorize Terrific Products

Creating the Right Image for Nutraceutical Labels

Beyond regulatory and legal disclosure requirements, there are other ways for nutraceutical labels to make a favorable impression on buyers. This is more about image conveyed than contents within.

I recently embarked on an intense detox and weight reduction regimen that dictated the use of myriad homeopathic, herbal, vitamin, mineral and amino acid supplements. As someone who eyeballs ingredients rather closely to help ensure safety and effectiveness of what’s being ingested… Read the rest of Make Nutraceutical Labels Resonate With Buyers

Label Attraction for Nutraceuticals and Food and Beverage Products

As the world gears up its health-conscious resolutions for 2013, it’s a logical time for manufacturers of health-related nutraceutical, and food and beverage products to address how to improve product attraction in the marketplace.

Regardless of sales channels—retail, distributors, white-label branding, et al.—every manufacturer of health-related products can enhance offerings by asking the marketplace for recommendations regarding label form and functionality. It’s important to poll all target audiences (e.g., end users, retailers, distributors) to identify common and disparate preference threads—then decide how to address them… Read the rest of New Year Label Resolutions For Health Product Makers

Healthy Resolutions Call For a Closer Look at Nutraceutical Labels in the New Year

Manufacturers may consider customizing their sticker labels to better reflect their products.

A new year may mean a fresh new look for your nutraceutical labels. With the winter holidays an increasingly distant memory, consumers are ditching the candy canes and eggnog and zoning in on their resolutions for 2013. Roughly half of Americans make New Year’s resolutions, and of among them, nearly 40 percent set goals pertaining to weight loss… Read the rest of Revamp Your Nutraceutical Labels to Meet Consumers' Weight Loss Goals