Category Archives: Selling Your Products

Product labels are one of the most affordable and effective marketing vehicles that exist for selling your products. Here in the Selling Your Products archive, you will find information that will help you market your products not only through labels, but other mediums as well. Most of our sales tips are geared for small businesses, but this archive is sure to give businesses of all sizes ideas for selling their products.

Feature Your Micro-Brew’s Local or Natural Ingredients with Custom Labels

Custom Beer Labels_NaturalTell Customers About Local Grown Ingredients Through Beer Labels

People are actively looking to support local companies, so one of the best ways brewers can attract regional customers is by flaunting their origins on beer labels.

Buying local has grown more popular over the years as people grow more cognizant of the fact that nearby businesses actively contribute to domestic economies. As Sustainable Connections noted, there are a few reasons why people like to buy local, including:

  • Reduced environmental impact: Local products require less transportation, which means there is less sprawl, habitat loss and pollution.
  • Better community support: Purchases made with local companies often stay within that ecosystem, going to more business with nearby firms.
  • Encourage local prosperity: Entrepreneurs are more likely to open up shop in communities that support local businesses than anywhere else.

If beer manufacturers are local or use ingredients from nearby sources, they may want to consider indicating these facts on their product labels. For example, Sam Adams makes beer using filtered Boston city tap water, which creates a sense of hometown pride for some beer aficionados. Other beer manufacturers may use local hops or name their beers after nearby landmarks, all of which can be noted on the label via ingredient lists or through graphic depictions.

Custom Labels Allow Beer Bottles to Stand Apart

Many brewers put a lot of time and effort into developing an appealing custom label that will capture the attention of customers. There are multiple ways in which companies can accomplish this goal, both through the use of eye-catching colors and graphics to using specific label claims.

As breweries design their labels, it is important they consider who their target audiences are. If they are trying to reach customers at a regional level, place-of-origin claims should feature more prominently on the liner. Conversely, they may want to focus on other design elements if they are going for a broader appeal.

Picking the Right Printing Company for Custom Beer Labels

After breweries decide on their final design, it is time for them to get their custom beer labels printed and attached to beer bottles. Brewers need to consider the importance of their label as a signature part of the overall package of the product they are selling and choose an experienced label printing company. This reduces the chances of any printing mistakes from occurring.

Personalized Wine Bottle Labels Can Enhance Wedding or Event Favors

Personalized Wine LabelsPersonalized Labels in High Demand for Upcoming Weddings

Engaged couples spend a lot of time and effort planning the perfect wedding, so why not dedicate the same amount of attention to creating personalized labels for wine bottles?

This is a question many engaged couples may ask themselves over the next few months. According to statistics published by Sound Vision, August, September and October are three of the most popular months of the year to get married, so many soon-to-be-married couples will have their minds on wedding preparations. More than $72 billion is spent annually on weddings, with the average budget cresting the $20,000 mark.

Wine is an important part of weddings, as it is the drink of choice for many people attending these events. Wine Folly suggests that couples should purchase approximately one bottle of wine per every two guests, which can quickly reach in excess of $1,000 if engaged couples invited upward of 100 people.

Why Personalized Wine Labels are Perfect Additions to Any Wedding

Because weddings are all about the couple getting married, it is not unusual to see people opt for personalized wine labels that are designed to fit the motif of the wedding. The engaged couple may have a favorite bottle of wine, but in the interest of keeping with the theme of the wedding, standard labels may not be suitable for the event.

Personalized labels can be customized to fit the specific needs of the wedding, featuring specific patterns, colors, inspirational quotes, unique congratulatory messages and anything else imaginable. This allows couples to truly embrace the spirit of the wedding by crafting a label that reflects the mood of the celebration.

Custom Wine Labels on a Budget

Weddings are expensive but that does not mean custom wine labels need to be. By working with a label printer, young couples can produce appealing custom wine labels that will fit the mood of any type of wedding. By working with a custom label printing company, couples are also rest assured they get high-quality labels that can easily be affixed to their wine of choice.

Additionally, working with a printing company ensures that couples will get their labels in time for the special event. Digital printing technology allows machines to manufacture custom labels quickly and effectively for any deadline.

Make Your E-Cigarettes Printed Labels Incomparable to the Rest

E-Cigarette LabelsE-Cigarette Labels are a Must to Stand Out

To capitalize on the recent popularity of e-cigarettes, manufacturers will need to take another look at their e-cigarette labels to ensure they capture consumers’ attention.

The e-cigarette business is booming. As WBOY reported, many smokers have turned to e-cigarettes because of the numerous perceived advantages associated with them. For example, in many cities, smoking is banned indoors. However, because e-cigarettes are vapors, smokers can use them to get around such bans. Others have cited health benefits due to the lack of hazardous chemicals.

Of course, the evidence of e-cigarettes’ popularity is not just anecdotal either. Bloomberg Business recently reported the e-cigarette business generates $1.5 billion annually.

With e-cigarettes growing more popular each and every day, both among users and as a business venture, it’s important that manufacturers have an eye-catching label and package. This will allow e-cigarette brands to stand out from competitors in an increasingly crowded market.

Striking E-Cigarette Labels Help Establish the Brand

As is the case with regular cigarettes, e-cigarettes thrive on marketing and advertising. Establishing a brand is crucial and can play a pivotal role in winning customer sales. Although there are a number of different ingredients that go into developing a successful image, labels and packaging are often two of the leading factors that can help e-cigarette manufacturers establish the image they want to possess.

Look no further than standard cigarettes for evidence. A package of Marlboros is easily recognizable due to the trademark red-and-white color scheme, while Camel is similarly identifiable due to the iconic camel featured on the front of the carton. If e-cigarette manufacturers want to create a brand that customers love, they will need to start with memorable and timeless cartons and label designs.

Timeless Label Design Helps Appeal to Customers

There are a variety of different ways e-cigarette manufacturers can approach label design. A mix of icon imagery and an eye-catching color schemes should be the basis of all labels, and that holds true for e-cigarettes as well. Labels should try to capture the spirit of the brand in a way that easily connects with prospective customers.

Designing a Stand-Out Sticker for Your Sports Team

Sports Team StickersSports Stickers Are Perfect for Fans, but Schools Need a Good Design First

Athletics are generally a rallying point for schools at all levels, so why not let fans show where their allegiance lies through sports stickers? The numbers don’t lie – a study conducted by Marist Poll found that more than half of U.S. residents are college football fans, while college basketball is quite popular as well (39 percent of sports fans tune in, according to a report from ESPN). Even local high school-level sports tend to have a notable following.

Schools looking to capitalize on the interest in sports can use stickers to drive additional revenue while empowering fans to show their pride in their teams. Stickers can be sold as standalone products, such as bumper stickers, or they can be attached to other promotional items, such as mascot figurines or key chains.

Designing Stickers for School Sports Teams

Selling stickers can be a great revenue stream for schools in regions where collegiate and academic sports are quite popular. However, as is the case with any branded memorabilia, educational institutions need to design an eye-grabbing image or else people may not feel compelled to purchase sports merchandise.

Complex magazine noted that sports logos don’t need to be the product of some multi-million dollar branding investment, as many of the most popular sports franchises today have icons designed by ambitious amateurs. The important thing with designing a school sports team logo is crafting an icon that will stand the test of time while simultaneously calling upon local heritage.

Although not a college sports team, the original logo of the now-defunct Seattle Supersonics is a great example of what schools should look to accomplish. The basketball team’s icon contained the local Seattle skyline inside a basketball, making the logo relevant both to the region and the sport.

Printing Designs on Customized Stickers

Once a logo has been designed, schools can begin printing it on customized stickers and other merchandise. Custom stickers are incredibly versatile and can be printed to fit items of a number of different sizes and shapes. It doesn’t matter whether schools want a weather-resistant sticker to decorate an arena or just want a small sticker for a key chain, there are stickers that will suit educational institutions’ every need.

Unique Product Labels Help Consumers Remember Your Brand

Unique Product LabelsA Unique Product Label Can Spur Brand Recall

People may be subjected to hundreds of marketing messages on a daily basis, but that’s nothing a well-designed product label can’t take care of.

That may seem like a tall task at first glance. Whether people are watching television, browsing the Web or even walking down the street, they are taking in marketing messages constantly through billboards, commercials. Web advertisements or anything in between. This makes it harder than ever for brands to make a meaningful impression on customers.

However, product labels are different than all those other types of promotional messages simply because they are tangible. People can pick up an item and inspect it, they can also touch and feel labels. This added tangible factor gives product labels a unique means of reaching customers that helps bolster brand recall.

A Brand Label Capitalizes on the Visual Nature of People

It shouldn’t come as any surprise that a brand label can be such an effective means of helping customers remember your brand. Various studies over the years have discovered that the majority of people are visual learners by nature, meaning they are more likely to remember things they see over messages they hear.

For example, one study conducted by the United States Coast Guard Academy found that as much as 65 percent of the population are visual learners, which means they are more likely to recall brands they have seen before. Separate research from psychologist Jerome Bruner also found that 80 percent of people remember things they see or do, which supports the Coast Guard Academy study.

For product manufacturers, the first order of business should be producing a unique label that will help people recall the brand. This starts by choosing memorable colors and images. A study conducted by Nielsen Norman Group found interesting photos and pictures can go a long way in piquing the interest of customers. Whereas generic photographs and images are quickly ignored by prospects, truly unique and interesting pictures can really capture the attention of customers.

As for what constitutes an “interesting” picture, that can depend on the brand and item being promoted by the company. It could be an abstract icon or graphic, a picture with different filters to make it appear more interesting or a logo. The key here is picking imagery that will stand out in the crowd, as that will help maximize brand recall.

Transitioning Images to a Printed Label

No matter what companies do to design their imagery, it’s important these graphics transition well to a printed label. Sometimes an image or picture will look good on the computer, but when it’s printed and applied to a physical object, it doesn’t look quite as good.

Labels aren’t computer screens, they have their own unique properties. Even at that, there is a wide variety of label materials that can all affect the appearance of images. Considering how important visual media is to brand recall, companies must remember to take the actual label into consideration as well.

Prepare for Farmers’ Market Season with Custom Bakery Labels

Custom Bakery LabelsCustom Bakery Labels Help Bakers Stand Out in a Crowd

Thanks to Cottage Food Laws, individuals are allowed to operate bakeries from their homes and sell  products to others, and custom bakery labels are crucial to improving sales. Whether people want to hit farmers’ markets, sell goods straight from their homes or head online to reach a national audience, custom bakery labels can help brands achieve the professional look they need to really catch the eye of prospective customers.

Farmers’ markets are the perfect place for young bakeries to start looking for buyers. They allow bakers to get in-tune with the local community and interact with people face-to-face. Additionally, farmers’ markets allow  bakers to go straight to the source – they don’t need to rely on marketing and advertising to get people to a local bakery shop.

However, given the growth of farmers’ markets over the past two decades, competition will be fierce. Even though people sell a variety of different food at these locations, bakers will still likely encounter others selling baked goods. This is why they’ll need an appealing presentation, complete with ingredient information.

Labels for Baked Goods Have Specific Requirements

Crafting the perfect labels for baked goods isn’t just about making a standout package – Cottage Food Laws also have specific requirements that will result in fines and other action if labels don’t disclose particular points of information.

While these laws vary from state to state, some common label requirements, according to the California Department of Public Health, include:

  • Special notification that baked goods were made in a home kitchen.
  • The registration or permit number of cottage food operation.
  • Ingredients used in the creation of the product in descending order of prominence by weight.
  • Net quantity of the food product in English and metric units.
  • A declaration of the use of any major food allergens, including but not limited to milk, eggs, fish, shellfish, tree nuts, wheat, peanuts and soybeans.
  • The common or descriptive name of the product being sold.
  • The name, city and ZIP code of where the baked good was produced.

Additionally, baked goods must also comply with requirements set forth by the Federal Food and Drug Administration. The FDA governs the usage of terms such as “fat free” and “low sodium,” so posting these words on a label improperly can result in significant fines.

Nutritional information doesn’t always have to be included, but if a health claim is being made, nutrition information including calories, total fat, cholesterol, protein and other specifics must be present on the label.

Personalized Food Labels Can Help Differentiate Products

If bakers are producing a wide variety of baked goods, they may want to consider personalized food labels. This will help them note differences between different types of baked goods they are selling. For example, the label for chocolate chip muffins needs to be different than blueberry muffins – not only does this avoid confusion to customers, it also makes organization easier for the baker.

With the summer months quickly coming, farmers’ markets will be booming. Bakers looking to get a foothold in the local market should consider selling their products, complete with customized labels, at these events.

Gold Labels: Your Guide to Printing Flashy, Metal-Colored Labels

Printing Flashy Labels Gets Consumer Attention

printing flashy labels from Lightning Labels

Printing flashy labels can remind consumers of awards and medals.

Printing flashy labels is a good way to catch the shopper’s eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you’re introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won’t be expecting to see shimmering packaging. In situations where consumers make decisions quickly, using a metallic finish can give products an edge simply by way of being eye-catching. Best of all, metallics, particularly silver, tend to look good with many different colors. This means you can integrate a little sparkle into your labeling strategy without having to overhaul your branding. You can also take advantage of the unique connotations that metallic finishes have when designing labels and stickers.

Gold Labels Can be Used Strategically

Using silver or gold labels makes items appear luxurious and valuable. When most people think of awards and accolades, they usually come with a metallic ribbon or statue. Gold, silver and bronze remind us of winners. Particularly, if your brand has won a taste test, or your company has received some other award, a metallic sticker can more successfully draw attention to this fact than a regular color might. It will also lend a bit more credibility to the claim of being award-winning. Metallics have other connotations as well. Traditionally, they are expensive. Kings and queens adorned themselves in silver and gold. This means adding a metallic sheen can be reminiscent of value and sophistication.

Metal Colored Labels Make Products Look High-Tech

Metal colored labels can be be integrated with other innovative packaging ideas. Metallics have other connotations in the digital age. While they can bring to mind old-school royalty, when implemented with a slightly different color scheme, they can seem tech-savvy. When used with black or gray, silver labels can make packaging take on a futuristic appearance, perfect for any brand that wants to appear ahead of the curve in their industry. Metallics are also a good way to make body product packaging more appealing for male shoppers. Silver and chrome are also reminiscent of speed and efficiency because they bring to mind cars, trains and airplanes.

Use Metallic Labels Creatively

On top of sending a message, metallics are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labeling that brings greater attention to your brand’s innovative perspective. You can print on top of a silver label in more subtle ways. For example, a refreshing drink company could use silver to portray a crisp lake or body of water on a label. This could also work for snowscapes, or images of cities. No matter what your labeling ideas, metallics can be integrated in refreshing ways.

Custom Shape Labels: Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

How to Make Wine Labels That Sell – Custom Wine Labels

Learn How to Make Wine Labels That Stand Out From the Rest

make wine labels that sell with Lightning Labels

Learn how to make wine labels that sell your bottles.

The wine market is constantly expanding, and knowing how to make wine labels that are unique, attractive and professional can put your brand ahead of its competitors. According to The Wine Institute, an organization that represents more than 1,000 wineries and affiliated businesses in California, total wine sales in the United States reached $34.6 billion in 2012, setting a new record of 360.1 million 9-liter cases sold. With wine sales rising and more winemakers entering the industry, vintners of all kinds must boost product marketing to keep up with the competition. Custom wine labels that feature a creative, eye-catching design are sure to command shoppers’ attention and get them interested in your wines.

Consumers Look for Custom Wine Labels

Last year, KGO, the California Bay Area affiliate of ABC News, reported on an increasing trend of consumers relying heavily on custom wine labels to make purchasing decisions. In an interview with the station, Dave Phinney, a local winemaker, stated labels need to say, “Pick me up.”

Phinney explained that while a great wine will keep consumers returning to the brand, strong product packaging is key to reeling them in and persuading them to try the product.

The industry-leading experts at Lightning Labels can help you create wine labels that speak to your target audience, whether you sell high-end luxury wines or lower-priced bargain vinos.

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Click to get our white paper “6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers” free for a Facebook “like”!

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3 Tips for Creating Customized Wine Labels That Grab Consumers’ Attention

With the right market research, winemakers large and small can create customized wine labels that not only catch the eyes of shoppers, but resonate with target consumer groups as well. Here are three tips for designing wine labels that sell your bottles:

1. Choose Words Wisely for Wine Bottle Labels: Based on what your customers are looking for, decide judiciously what wording will go on custom wine labels. Whether it’s price value, production processes, ingredients or the biodynamic or environmentally friendly ways in which the wine was made, make sure you highlight what’s most important for consumers. Additionally, use this insight to name your wine. For example, Phinney’s wine is called Sexual Chocolate, a bold and effective title for the demographic he’s targeting.

2. Opt for Original Graphics and Images on Custom Labels: Because you want your labels to stand out, you need visual elements that truly differ from the norm. Whether you partner with an artist or create the graphic yourself, go for something that communicates your brand message.

3. Use the Best Label Printing Services: Working with a wine label expert like Lightning Labels will ensure the text and images you choose to place on your bottles are printed clearly, maintaining the detail you put into your design. Our digital process ensures a professional and durable finish for your custom wine label design, and our variety of labeling materials, shapes and sizes to choose from give you the versatility to take your labels in any direction you choose.

How to Make Labels Consumers Love

Learn How to Make Labels to Boost Branding Efforts

how to make labels from Lightning Labels

Learn how to make labels that stand out on store shelves.

Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you’re looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels’ custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

3 Important Steps for Creating a Custom Label That Speaks to Consumers

There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers’ attention and doesn’t wear out your budget.

1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

2. Calculate Rebranding Costs Accurately: It’s important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don’t have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That’s why it’s a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.