Lightning Labels Blog

At the 2010 DSCOOP conference in Dallas, Proctor & Gamble’s global research and development manager Michael Ferrari recommended that all consumer brands figure out how to introduce personalization into their product packaging. He characterized product packaging personalization as a tidal wave that consumers will soon come to expect to see when shopping for products.

Here in the Personalization Archive, you will learn how forward-thinking consumer brands such as Jones Soda, Sharpies, and Pringles are personalizing their product packaging to achieve their marketing goals. We hope these posts will inspire you to incorporate personalization into your brand’s product packaging designs.

At the recent DSCOOP conference in Dallas I attended a panel with some major consumer brand owners. There were executives from Proctor & Gamble, Frito-Lay, Texas Instruments and BIC. These are all multi-billion dollar consumer product companies that spend a huge amount of time thinking about product labels and packaging.

Michael Ferrari is the global research and development manager for Proctor & Gamble and he made the following statement in response to a question about personalization: “product

This entry was posted April 6th, 2010 by Peter Renton in Digital Printing, Personalization, Variable Data Labels | No Comments »

Over the last couple of weeks, as we end one decade and begin another, I have spent some time thinking about where the label industry is headed. So here are my top five label industry predictions for the coming decade.

1. Digital printing becomes the dominant technology

This is really not a difficult prediction. We started the last decade with digital technology in its infancy in the label industry with just a few installations around the world and top speeds of 24 ft/min. Today… Read the rest of Five Label Industry Predictions for the New Decade | 5 Comments

This entry was posted January 4th, 2010 by Peter Renton in Business of Labels, Digital Printing, Future Technology, Personalization | 5 Comments »

Earlier this month over 100,000 businesses around the country received a QR code sticker from Google that looks like the one here. These stickers were sent to the most popular businesses in Google’s Local Business Center database. The idea is for companies to stick this postcard sized sticker in their front window.

I have written about QR codes before here and here. For a quick recap, QR codes are two dimensional barcodes that… Read the rest of Google Sends Out 100,000 QR Code Stickers | 2 Comments

This entry was posted December 21st, 2009 by Peter Renton in Digital Printing, Future Technology, Personalization, Variable Data Labels | 2 Comments »

National Geographic magazine is renowned for showcasing some of best photography on the planet. Regular readers will know the “Your Shot” section where people send in their own digital photos and the editors choose some of the best photos to be published each issue.

Recently National Geographic created a special collectors edition featuring an entire magazine of photos submitted for the Your Shot section. Best of all they have allowed people to upload their own photo

This entry was posted July 21st, 2009 by Peter Renton in Digital Printing, Personalization | No Comments »

Custom printed labels are one of the most economical yet professional ways to add a personal touch to a wedding event. If you are currently involved in wedding preparations — for yourself, clients, or loved ones — incorporating custom labels into wedding invitations, favors, and decorations might be the perfect solution you are seeking to tie your event together without blowing your budget. Here are five great ideas to get your creative juices flowing:

This entry was posted April 24th, 2009 by Christy Correll in Personalization | No Comments »

Every year Bookcliff Vineyards, a Lightning Labels customer, does a special Holiday wine label (pictured above) to help raise money for a local charity. It is a nice Holiday tradition and we are happy to print these beautiful labels.

The Holiday season is just around the corner and if you want to make an impact with your customers this Holiday season, then I have a suggestion. Why not create a unique personalized gift for your… Read the rest of Use a Personalized Holiday Label for Gifts

This entry was posted November 14th, 2008 by Peter Renton in Personalization, Wine Labels | No Comments »