Cosmetic Labels Should Change With the Seasons
The bold, vibrant hues on your cosmetic labels that were responsible for grabbing shoppers’ attention in the summertime are unlikely to have as positive an effect in the bleak midwinter. Why? Consumers aren’t exactly looking for bright colors to complement their summer glows at this time of year – they’re more preoccupied by the basics, such as making sure the cold doesn’t dry out their skin or chap their lips. With this in mind, consider using restorative colors like soft, warm pastels to catch customers’ eyes in the winter months and set your products apart from the rest.
Luxury is the Name of the Game with Bath and Body Labels
In contrast to their cosmetic equivalents, bath and body labels aren’t too seasonally sensitive. Think about it: A nice, long bath represents a well-deserved and restorative treat any time of year, whether it’s snowing outside or the sun is beating down on your bathroom window.
So, how can the labeling of these kinds of products best get across the idea of luxury and relaxation, regardless of the season? It’s all about color. When you’re choosing the palette for your bath and body labels, you can’t go wrong with dark reds, deep purples and resplendent gold, which give off exactly the right vibe of opulence while also catching shoppers’ attention on the shelves.
Make Sure Your Product Labels Hold Up to Wear and Tear
Some product labels need to be more robust than others. Cosmetics are used over and over, jammed into pocketbooks and slipped into purses, while bath and body products risk being splashed by or even dropped into water. There’s no point in lovingly putting together a label design that features the perfect palette if the colors fade – or, even worse, if the sticker peels off altogether – after the item undergoes just a few uses.
With Lightning Labels, wear and tear isn’t something you need to worry about, as our high-quality custom labels and stickers are printed on waterproof labeling materials that will stand up to water and oils without the risk of peeling or smudging. But don’t just take our word for it – request samples of our offerings so you can test them out for yourself.