Label Transparency is Pivotal for Winning Customer Trust

Label TransparencyAccuracy of Food Product Labels are Paramount to Securing Customers’ Trust

Food product labels have quickly become a convoluted mess of imagery, ingredient lists and promotional claims. Low-fat, sugar-free, gluten-free, high-fiber and other similar claims litter the labels of modern food products to the point where some customers have to think twice about what it all means.

Food labels are confusing to many shoppers, and one 2014 report from the U.S. Food and Drug Administration, as cited by the New York Daily News, made this quite clear. The study found that different labels on food products made it difficult for people to quickly determine the nutrition value of products – they cannot discern whether nutrition labels were talking about the entire package or single servings, among other big issues.

Although the FDA study was mainly focused on problems revolving around serving size volumes, it is indicative of problems with label transparency across the board.

Times a-Changing for Gluten-Free Labeling

Until just recently, gluten-free labeling was one of the many confusing areas for shoppers. This is mainly because the FDA itself had yet to implement strict guidelines defining the use of the term “gluten-free.” As such, many producers were labeling foods as gluten-free, even though they were not in a technical sense.

Last year, the FDA issued a final rule regarding what the organization defined as being gluten-free. If products do not meet this definition, they are not allowed to carry gluten-free labels, including “without gluten,” “free of gluten” and “no gluten.” Manufacturers had one year to get their labels in order, with the deadline just recently passing.

Of course, stricter label guidelines benefit people with celiac disease. The only way to combat this autoimmune disorder is to eliminate products that contain gluten from a person’s diet.

“This standard ‘gluten-free’ definition eliminates uncertainty about how food producers label their products. People with celiac disease can rest assured that foods labeled ‘gluten-free’ meet a clear standard established and enforced by FDA,” says Felicia Billingslea, director of FDA’s division of food labeling and standards.

Ensuring Custom Food Labels are Updated

For the product manufacturers, the new guidelines may cause some problems in regard to compliant custom food labels. If they have not already done so, companies will need to update their labels to ensure they meet the new standards.

However, this is something product manufacturers should be looking to do anyway. People rely on these product labels to make informed purchases, so it is in the best interests of product manufacturers to ensure their product labels accurately portray the package’s ingredients.

Accurate labels not only prevent any negative press associated with customers who find out that labels are misleading, but it also bolsters trust in the brand. This trust is crucial for establishing a healthy relationship between customers and their favorite companies, which is pivotal in winning repeat buyers in the long term.

Support your Team this Year with Custom Labels and Stickers

Custom Labels & StickersUse Window Stickers to Show Team Allegiance

The fall is near, which means a new season of sports is approaching, and window stickers are the perfect way for fans to show their allegiance to their favorite teams.

Autumn also means school is back in session, which translates into the start of the school sporting seasons, both at high school and collegiate levels. Additionally, the start of the football season is upon us, while basketball kicks off in another month. Of course, baseball fans have their eyes on the World Series as well.

That means pride will run strong through sports fans quite soon. Whether they support certain high school teams or regional professional sports clubs, fans often love to show which teams they root for. This is good news for product manufacturers, as sports fans spend a lot of money on team-related apparel and other memorabilia.

For example, a 2009 study conducted by the National Sporting Goods Association found that sports fans in the United States spent a combined $8 billion on sports apparel and other goods. Males accounted for the majority of sales at 60.9 percent, while women made up a significant 39.1 percent as well, illustrating that – regardless of gender – sports is something everyone can get into.

It does not matter whether they like football, baseball, NASCAR or some other athletic event – sports fans will spend big money to back their favorite athletes and teams. The average person spent upward of $725 annually, while young professionals and wealthy fans crested the $1,100 and $1,500 mark, respectively, according to the NSGA study. No matter which way you slice it, that is a huge chunk of potential revenue.

Custom Decals are Perfect for Avid Sports Fans

Businesses involved in the sports industry should look for ways to help fans celebrate their favorite teams and athletics. There are numerous ways to go about this.

For example, custom decals can be applied to cars, grills, coolers and windows to show off which teams fans support. For the careful sports fan, there are decals with special residue that allow them to be easily peeled off without damaging the underlying surface, so they can remove them after the season is done without concern (or if they want to jump ship and bandwagon another team after a disappointing season).

Custom Stickers For Party Decorations

Custom stickers are another way for fans to show appreciation for their favorite teams. Stickers can be placed on everyday objects like notebooks so people can show their support for their clubs regardless of where they go. Additionally, people can purchase stickers to use as decorations, which is perfect for throwing a party for the big game or celebrating sports in other ways.

Regardless of what types of custom stickers and labels brands need, printing companies such as Lightning Labels can help businesses create products that will help fans celebrate their favorite sports and teams.

E-Cigarette Labels and Packaging

e-cigarette labels and packagingWith the e-Cigarette Industry Blooming, Branding has Never Been so Important

According to new projections from Research and Markets, the sales of e-cigarettes are showing no signs of slowing. The study found that sales are forecast to grow 24.2% annually through 2018, and is estimated to be a $1.5 billion market currently, Fortune reported.

E-Cigarettes are popular for a number of reasons. For smokers, the American Heart Association found that e-Cigarettes may actually help them cut back and quit entirely if other forms of cessation – such as nicotine patches, gum and medications – do not quite fit the bill, The Blade noted. Others prefer e-Cigarettes because they allow people to smoke indoors without damaging the room. Others prefer e-Cigarettes because second-hand smoke is not an issue because the devices emit vapor instead of puffs of harmful chemicals.

Regardless of why people smoke e-Cigarettes, the market has never been this competitive. According to the World Health Organization, there are more than 450 e-Cigarette brands in existence, as reported by Reuters, and with big tobacco companies and other firms beginning to participate, the market will only become more crowded. E-Cigarette manufacturers looking to make a name for themselves now before the market hits critical mass will need to perfect their branding.

E-Cig Labels Should be the First Step

For manufacturers looking to stick out in a sea of other e-Cigarette cartons, e-Cig labels are the perfect place to start. The cigarette industry has long been renowned for unique and eye-catching product labels, whether it’s Marlboro’s signature red-and-white color scheme or Camel’s Joe Camel.

Likewise, e-cigarette companies will need to step up their game if they want customers to notice them in an increasingly crowded market. There are no recipes that will guarantee instant success, but effective label design often incorporates a unique color scheme, identifiable insignia or crests and other iconic pictures or characters. The goal is to create something people will recognize instantly when they look for e-cigarette equipment in a store.

Additionally, product labels need to be more than just advertising – they need to inform people of the contents and how to use e-cigarette accouterments and liquids. E-cigarette liquid in particular needs to be labeled appropriately, as there are different variations of the product. Liquid may differ in terms of purity, types, flavors and the concentration of various chemicals in these products, which is why they must be labeled appropriately so customers can purchase the liquid they want.

Produce the Right Label to Ensure Customers Get the Vapors they Want

Taste is an important part of e-cigarettes and the associated vapors, so companies need to do an adequate job of labeling their products. They should work with custom sticker and label printing companies to ensure they get the product labels that will represent their e-cigarettes in a sleek and appealing way. This will help them stand out in a crowd, regardless of how competitive the market gets.

New Product Categories Rely on Informative Labels to Educate Potential Customers

Informative Product LabelsCustom Labels  Help Explain New Products to Customers

Whenever a new product comes to market, it is likely there will be some consumer confusion – custom labels can help brand manufacturers educate potential customers on what the product actually does. It is crucial that labels are informative, or else buyers may walk away without knowing how they can use particular products.

Innovation plays an important role in today’s business world, with some of the most successful companies across the globe being the ones that continually come out with products that change customers’ lives. According to research from McKinsey, more than 70% of senior executives say that innovation will be one of their top drivers of growth over the next three to five years, which illustrates how important this factor is to many companies.

The problem with innovation is that it is not always apparent to customers. There was a time where people did not understand why they would want a personal computer in their homes, now most people own at least one (on top of miniature personal computers such as tablets, phones and other smart devices). Product manufacturers play an important role in explaining why new items are so beneficial to shoppers, as that will drive subsequent sales.

There are numerous ways product manufacturers can inform customers of the values of their new, innovative products. Infomercials, advertisements, live demonstrations, YouTube videos – these are all effective means of engaging prospective buyers. However, at the end of the day, when people walk into the store and have not heard of a particular product, there is one last bastion brands can use to bolster awareness: product labels.

Spreading the Word with Product Labels

Although many companies often regard product labels as promotional components, that does not mean they cannot also serve as educational pieces. Although manufacturers may not have a whole lot of room to talk about their goods, a simple description on the product label itself can go a long way in giving customers a quick overview.

The description itself should serve as a way to promote the good and give customers a general idea of what purpose products serve. Descriptions are promotional in nature and look to put the product in the best light possible.

Instructions are often where companies will deliver information to customers. Step-by-step instructions should be written for something with no base knowledge of how to use a product correctly to ensure no one is overlooked. Brands do not want prospective customers to misuse their goods, as that may hinder opportunities for repeat sales.

New Products are Key to Driving Business Growth

Companies rely on new products to reinvigorate interest in a brand or to establish companies as leaders in specific industries. As they go about developing these new products, it is crucial companies incorporate informative labels to ensure customers do not purchase items without knowing how to use the goods effectively.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

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Personalized Wine Bottle Labels Can Enhance Wedding or Event Favors

Personalized Wine LabelsPersonalized Labels in High Demand for Upcoming Weddings

Engaged couples spend a lot of time and effort planning the perfect wedding, so why not dedicate the same amount of attention to creating personalized labels for wine bottles?

This is a question many engaged couples may ask themselves over the next few months. According to statistics published by Sound Vision, August, September and October are three of the most popular months of the year to get married, so many soon-to-be-married couples will have their minds on wedding preparations. More than $72 billion is spent annually on weddings, with the average budget cresting the $20,000 mark.

Wine is an important part of weddings, as it is the drink of choice for many people attending these events. Wine Folly suggests that couples should purchase approximately one bottle of wine per every two guests, which can quickly reach in excess of $1,000 if engaged couples invited upward of 100 people.

Why Personalized Wine Labels are Perfect Additions to Any Wedding

Because weddings are all about the couple getting married, it is not unusual to see people opt for personalized wine labels that are designed to fit the motif of the wedding. The engaged couple may have a favorite bottle of wine, but in the interest of keeping with the theme of the wedding, standard labels may not be suitable for the event.

Personalized labels can be customized to fit the specific needs of the wedding, featuring specific patterns, colors, inspirational quotes, unique congratulatory messages and anything else imaginable. This allows couples to truly embrace the spirit of the wedding by crafting a label that reflects the mood of the celebration.

Custom Wine Labels on a Budget

Weddings are expensive but that does not mean custom wine labels need to be. By working with a label printer, young couples can produce appealing custom wine labels that will fit the mood of any type of wedding. By working with a custom label printing company, couples are also rest assured they get high-quality labels that can easily be affixed to their wine of choice.

Additionally, working with a printing company ensures that couples will get their labels in time for the special event. Digital printing technology allows machines to manufacture custom labels quickly and effectively for any deadline.

Personalized Beverage Labels and Stickers Help Your Event Stand Out

Custom Beverage Labels & StickersWhat Makes for a Memorable Beer Label?

When event organizers look to create a memorable theme, sometimes custom wine labels are just what the doctor ordered.

Whether planners are holding a wine tasting event, music concert, business conference or anything in between, a special label is perfect for tying everything together under a single, unique theme. Branding is important for any organization, and a branded wine label is just another way for firms to generate additional exposure for their companies and products.

Taking a Look at Top Custom Labels

Bottle labels are effective branding tools because everyone can see them clearly. This is perfect for social events – anyone holding a bottle of water, looking at the wine selection or taking any other similar action will be able to see the brand sponsoring or hosting the event. People walking by can quickly determine which event the person is participating in thanks to the label on the bottle they are holding.

For example, say a company is holding a networking event in a hotel. If the bottles people are drinking out of feature the organizer’s brand, the label may pique the interest of people who are not a part of the event if they interact with attendees.

Plus, the label serves as an effective way to supplement the theme of the event in question. If organizers are trying to achieve a specific theme, unbranded labels may prevent them from reaching that end goal. A corporate holiday party, for example, may want to use labels wishing employees a happy New Year and feature the company logo instead of utilizing a conventional branded label.

Events are the perfect time to consider custom labels, as they can be used to really drive home the theme the organizer is trying to get across and make the get-together a truly memorable experience.

Custom Stickers are the Perfect Supplement for Bottle Labels

Bottle labels are just one of the many ways businesses can celebrate particular event themes. Custom stickers can also help with the matter. Tailor-made stickers can be used for a variety of purposes, ranging from floor or wall decorations to memorabilia given away by event participants.

Organizers looking to hold the perfect event should consider a custom sticker and label printing company to ensure their labels and stickers are of a high caliber.

The Best Beer Labels to Showcase Your Brand

Custom Beer LabelsWhat Makes for a Memorable Beer Label?

There are thousands of different beer brands across the globe, which makes the beer label an important tool for differentiating one product from another. Between people making their own brews at home and the top beer manufacturers in the world, people have a wide array of options. With the right label, however, brewers can improve their ability to stand out from the crowd.

While brewers may use secret recipes to craft their own beers, there is no magic formula for designing the ideal label. Every company has its own approach, which makes label design vital to success.

Taking a Look at Top Custom Labels
Prime Social Marketing recently took a look at some of the top custom labels for beers, which should illustrate just how varied some of the designs are.

For example, Rogue’s labels and packaging feature sharp, contrasting colors with stylized cartoon figures. This creates a label that’s easy to spot from a distance and is sure to catch customers’ eyes. Conversely, the Great Divide’s labels make text the centerpiece instead of figures or colors. The positioning and sizing of the words when combined with the font make for an interesting design.

The takeaway here is that there is no “right way” to make a beer label,- it’s up to the brewer to come up with a creative solution that encapsulates the brand’s identity and conveys it in an effective way. When trying to reach new prospects, the label may be what makes the first impression. It doesn’t matter how good a beer tastes, if the label isn’t getting people to buy it, the customer will never know.

Working with a Printing Company to Produce High-Quality Beer Stickers
Designing beer stickers is only the first step – printing a high-quality label is also vital. If brewers don’t work with a professional label and sticker printing company, they may wind up with a label that looks slightly different than what they expected.

Simple variables, such as the adhesive used to affix the label to the bottle or the paper liner leveraged, can alter the color and quality of the label. By working with an experienced printing company, brewers can rest assured their label looks exactly how they designed it and reduces errors.

How Custom Wine Labels Can Draw in New Customers

Custom Wine LabelsThe Perfect Wine Bottle Label is Key to Piquing your Customers’ Interest

It can take months to craft the perfect bottle of wine, and vintners should also be devoting just as much time to the creation of wine bottle labels if they want their end products to sell.

Make no mistake, a well-made wine bottle label plays a pivotal role in helping wineries catch the eyes of prospective customers. In a crowded liquor store, wine labels are often the only differentiating factor between products. If people aren’t looking for a specific brand, they’ll naturally be attracted to the wine with the most interesting label – that’s just the way people work, we’re visual by nature. That being said, here are three tips for creating better wine labels:

1. Custom Labels Must Convey Selling Points
Custom labels will contain any number of elements, ranging from brand logos to detailed imagery. However, chief among label concerns should be conveying the product’s selling points to prospective buyers. Why should they buy this bottle of wine instead of all the others?

As 99 Designs noted, wine labels are essentially advertisements, so vintners should design them in a way that gets the selling points across to users quickly and efficiently.

“Communicating a few core messages through your label is far more effective than trying to cram in a dozen. A mantra to keep in mind when drafting your design brief – and thinking of your label, for that matter – is ‘less is more,’” the news source added.

2. Wine Labels Must Reach Specific Audiences
Every company has a specific target audience, and wine labels can help vintners reach theirs. For example, a luxurious label conveying a feeling of class will naturally attract people looking for a high-end bottle. Conversely, it’s often easy to tell which bottles are intended for people on a budget.

Understanding the audience, and then designing a label that will attract these people, is critical to the success of any winery.

3. Take Competitors into Stock
Competitive analysis is important for crafting a unique, original brand. The last thing any company wants is to spend all this time and money developing a brand, only to have it easily confused with competitors. As wine makers develop their product labels, it’s crucial they look at what others in the field are doing to ensure they are crafting a unique approach.