3 Tips for Labeling Your Bath and Body Products

A nice, long bath represents a well-deserved and restorative treat any time of year, whether it's snowing outside or the sun is beating down on your bathroom window.Cosmetic Labels Should Change With the Seasons

The bold, vibrant hues on your cosmetic labels that were responsible for grabbing shoppers’ attention in the summertime are unlikely to have as positive an effect in the bleak midwinter. Why? Consumers aren’t exactly looking for bright colors to complement their summer glows at this time of year – they’re more preoccupied by the basics, such as making sure the cold doesn’t dry out their skin or chap their lips. With this in mind, consider using restorative colors like soft, warm pastels to catch customers’ eyes in the winter months and set your products apart from the rest.

Luxury is the Name of the Game with Bath and Body Labels

In contrast to their cosmetic equivalents, bath and body labels aren’t too seasonally sensitive. Think about it: A nice, long bath represents a well-deserved and restorative treat any time of year, whether it’s snowing outside or the sun is beating down on your bathroom window.

So, how can the labeling of these kinds of products best get across the idea of luxury and relaxation, regardless of the season? It’s all about color. When you’re choosing the palette for your bath and body labels, you can’t go wrong with dark reds, deep purples and resplendent gold, which give off exactly the right vibe of opulence while also catching shoppers’ attention on the shelves.

Make Sure Your Product Labels Hold Up to Wear and Tear

Some product labels need to be more robust than others. Cosmetics are used over and over, jammed into pocketbooks and slipped into purses, while bath and body products risk being splashed by or even dropped into water. There’s no point in lovingly putting together a label design that features the perfect palette if the colors fade – or, even worse, if the sticker peels off altogether – after the item undergoes just a few uses.

With Lightning Labels, wear and tear isn’t something you need to worry about, as our high-quality custom labels and stickers are printed on waterproof labeling materials that will stand up to water and oils without the risk of peeling or smudging. But don’t just take our word for it – request samples of our offerings so you can test them out for yourself.

Spread the Love on Valentine’s Day With Custom Wine Bottle Labels

Wine, alongside candy and flowers, is one of the most common Valentine's presents out there.As Valentine’s Day Approaches,
Shoppers Scan Wine Bottle Labels for Inspiration

With the most romantic day of the year just a couple of days away, people are wracking their brains – and examining wine bottle labels on the shelves – to come up with the perfect Valentine’s Day gift ideas for their other halves.

Wine is synonymous with romance – especially pink varieties, such as rosé and White Zinfandel. As Wine Vibe explained, rosé is most commonly made by adding red grape skins to juice for just long enough that the liquid turns dusky pink. If the skins aren’t taken out in time, the pastel hue quickly turns into a passionate red.

Meanwhile, White Zin was created as the result of a happy accident: In 1972, Sutter Home Winery’s Bob Trinchero’s attempt to make Red Zinfandel was scuppered by the phenomenon of stuck fermentation, meaning the yeast in the juice died before consuming all the sugar. He put the mixture aside for a few weeks, and when he checked up on it, he found it had become a beautiful blush color – and was pretty tasty, too! With that, White Zin was born, and it continues to be one of Sutter Home Winery’s most popular products to this day.

Pink wines are great, but they’re not exactly a personal gift. In fact, it’s safe to say that wine, alongside candy and flowers, is one of the most common Valentine’s presents out there, which isn’t ideal when you’re trying to impress your sweetheart.

Bottle Labels Hold the Key

That being said, there is a way to give wine as a gift and still score highly in terms of personalization, and it involves bottle labels. Typically, the labels on bottles feature a design or logo, recommendations for how, when and with what to serve the wine, ingredients, country of origin, vintage year, etc. Boring, right? Not if you customize the labels.

Assuming you’ve been dating for more than a couple of months, you can use the space where the vintage year would usually be printed to fill in the year you and your beloved first met. For serving suggestions, consider something like “Best served in the company of each other.” Instead of country of origin, list your home country, state or town. Depending on how creative you are, you could come up with a unique logo that represents the two of you as a couple or go with a simple “Happy Valentine’s Day, [name]!” message.

Custom Bottle Labels Can Help Make Your Valentine’s Day A Success

Personalizing wine stickers could become a disaster if you take the DIY approach, so let Lightning Labels do the heavy lifting for you. We’ll apply our digital wine label printing expertise to your request and deliver high-quality custom wine labels in rich, vibrant colors. Worried about getting your labels before the big day? Don’t be – we offer 48- to 72-hour turnaround following digital printing press approval, so you can rest easy and celebrate Valentine’s Day in style.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.

Protect Your Product from Inclement Weather with Waterproof Stickers

WaterproofWaterproof Labels Relay Important Information Regardless of Weather

With waterproof labels, the days of squinting at stickers that have been damaged by inclement weather are over.

At this time of year, rain, snow and generally miserable conditions are the norm in many parts of the country. When everything’s soggy from rain, covered in ice or buried under snow, it can be difficult to make out the contents of a product label. This could lead to reader confusion and possibly the eventual misuse of an item, which might cause damage to the product itself or, even more concerning, to the person using it.

Why Use Waterproof Stickers?

Waterproof stickers convey instructions, warnings and other important information regardless of the weather and are less susceptible to fading and wearing away over time. It’s already galling enough to put away your summer patio furniture after the fall rains have well and truly set in – you don’t need the additional trouble of washed-out instructional labels causing you to take an educational guess and snap a patio umbrella’s delicate spokes as a result.

Durable Labels From Lightning Labels Offer A Solution

If you’re in the market for durable labels that withstand the worst of the winter elements, look no further than Lightning Labels’ water- and oil-proof polypropylene BOPP label base and high-gloss laminate. The BOPP base comes in a variety of options including clear, white and metallic to ensure the labels’ functionality doesn’t compromise their style.

Additionally, although this may be hard to imagine in the depths of the winter season, the sun will be back someday, and its strong rays can also have an adverse effect on stickers. Luckily, Lightning Labels also offers UV outdoor gloss to prevent text from fading and colors from becoming washed out.

Custom Cosmetic Label Tips to Promote Winter Skin Care

Cosmetic LabelsWinter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather

If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics.

For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:

  • Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
  • While many people blast the heat in their homes to warm up during the winter, this can actually damage their skin. Forced air systems will dry their skin the same way cold air does unless they have a humidifier.
  • Likewise, while there are few things more satisfying than a hot shower after waking up in a cold morning, it can also be bad for skin. Using water that is too hot or showering for too long can dry out skin.

People do not often think about it, but they are constantly putting their skin on the line in the winter. They need to use the right cosmetics to keep their skin hydrated and looking good. Product labels can help cosmetics manufacturers alert customers to all the ways they are putting their skin at risk and how they can use cosmetics to prevent any damage to their skin from occurring during the harsh winter months.

Custom Cosmetic Labels Promote Awareness

While many brands see custom cosmetic labels as advertising tools, the fact of the matter is that they should be used for so much more. Yes, the product label is the perfect place to put captivating imagery and colors to attract the attention of customers, but for cosmetics, it is equally important to educate users.

Cosmetics manufacturers may want to consider explicit usage instructions that tell customers what their products do and how to use them effectively. For example, a moisturizer should note it is for dry skin and give users some basic instructions on how to apply it, including precautions such as avoiding eyes.

Labels are also the ideal spot to declare which ingredients are used in products, as well as noting other legal requirements, such as the address of the company, contact information and how much product is included in the container.

Successful Products Start With Custom Labels

Custom labels are often the first thing customers see on products, so brands want to ensure labels are designed professionally. There is nothing more embarrassing than a label that looks cheap or shoddily thrown together. Cosmetics manufacturers should work with experienced customer printers to get high-quality labels for their goods.

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.

Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Custom Jar Labels Complete Your Winter Canning Project

Custom Jar LabelsJar Labels Are a Must for Canning Projects

Canning is an effective means of preserving food, often for upward of three years, and to ensure people and brands know what is in the container, jar labels are absolutely essential. With the winter now upon us, canning is a great way to heat up the home – the canner generates a tremendous amount of heat, which can make for a cozy house. But on top of that, it also helps people preserve food, which may result in fewer trips to the grocery store, and no one wants to brave wintry storms just to head to the store.

However, when it comes to storing jars of preserved goods, the contents of these containers can quickly become confusing. Sometimes, people may can similar items, such as a variety of different types of beans. In other instances, it can simply become confusing trying to identify contents within a jar. Regardless of the reason, jar labels are a must – they can help with identification and are crucial if people want to sell their canned goods at local markets.

Custom Jar Labels for Winter Projects

With custom jar labels in hand, people have plenty of winter opportunities for canning. While they may not be able to pick fresh fruits and vegetables in the winter to can as they could in warmer months of the year, they still have numerous options available to them. The National Center for Home Food Preservation was quick to note that juice concentrates and canned vegetables are perfect for winter canning projects.

“There are recipes perfect for people yearning to can in the winter,” Elizabeth Andress, the director of the Center for Home Food Preservation, told the news source. “You don’t always have to can with fresh fruits and vegetables. Some of those preserves also make nice holiday gifts.”

A couple of great ideas for winter canning projects include making orange jelly from frozen concentrated orange juice and hot sauce with canned diced tomatoes and Serrano peppers. Not only can this be a fun activity for people stuck in the home, it also helps them preserve their food and they can even sell some of their jars or give them away as gifts – perhaps as birthday or late holiday presents.

Canning Stickers are a Must for Businesses and Hobbyists Alike

Whether canners are simply hobbyists or they want to sell their preserves, canning stickers are a must. They help lend a professional feel, which is a necessity for a business trying to sell goods but can also help bring hobbies to the next level. If hobbyists want to give their canned goods away as gifts, then labels make the present more endearing as well.

High-quality custom labels are crucial for not only identification and promotional purposes, but also to let people know what ingredients are used in the product and nutritional facts. At the end of the day, all canners should consider custom stickers.