How to Make Your Canning Label Design Pop

Make Your Products Stand Out When You Design Your Own Labels for Canning Jars

design your own labels for canning jars with Lightning Labels

Use quality materials when you design your own labels for canning jars.

When you design your own labels for canning jars, make sure they increase brand awareness. There are a lot of products on the shelves, so canning jar labels need to make a serious impression to beat out the competition. Reducing the amount of visual noise can go a long way in ensuring customers pick your product over the one next to it. Create strong memorable images that accurately depict what your brand is all about.

How to Make Canning Labels That Grow Sales

Some brands may not be sure how to make canning labels that create an impact. The first step is to find a high-quality printer with materials that will stand up to whatever they are put through. The best promotional label will fall flat if it begins to peel, or if the information rubs off during shipping. Make sure you choose materials that will stay put from the canning process all the way to the consumer’s kitchen. Lightning Labels has a variety of printing materials to choose from, and the water- and oil-resistant white BOPP is great for food items. Even if contents are spilled when cans are opened, the label will repel the contents, maintaining a fresh look. Keep shoppers returning to your products time and time again. The packaging reveals a lot about a brand. Make sure yours is built to last.

Use These Canning Label Design Tips to Stand Out

One of the best canning label design tips is to use clear images and text to sell what is inside the can. Shoppers on the lookout for canned goods are often busy. Take the stress out of the shopping experience by making it easier for consumers. The most important attributes of products should be immediately obvious to purchasers. What’s inside the can? Is it healthy? This is another important consideration for many shoppers. Using pictures to represent your products is often faster and more intuitive for consumers than utilizing a large amount of text.

Limit the text to resources that may interest shoppers once they bring the product home. You can even utilize unique features like labels that peel off to reveal coupons or recipes. You can enhance consumer trust by providing tips on how to recycle the can once it is empty.

FDA Nutrition Facts Labeling Update

Brands Need to Respond Quickly to FDA Nutrition Facts Label Update

FDA nutrition facts labels

The FDA nutrition facts label requirements will soon be revised.

The U.S. FDA nutrition facts label change will soon affect custom food labels. The Food and Drug Administration recently submitted changes in labeling guidelines to the White House. While it’s not yet clear what businesses should expect from the new rules, brands always need to be ready to implement new federal labeling guidelines. Since knowledge about nutrition has increased since the early 1990s when the requirements were introduced, it makes sense to update them. Companies should implement the changes quickly to avoid fines and negative press. However, these changes can also be seen as an opportunity for businesses to be more honest about nutritional information on labels. Being open about ingredients helps to inspire consumer trust. Companies can take advantage of this time to improve overall labeling strategies.

FDA Label Guidelines Reflect New Research

Experts say the FDA label guidelines will likely incorporate new health-related discoveries. Currently, the label requirements are very focused on fat content. Now health care professionals are more aware that fats are different. Some are bad, but others are healthy. Some experts predict the calories from fat designation may disappear with the new requirements. However, they also believe the section for calories may become more prominent.

Many nutritionists and health professionals are hoping the labels will also pay more attention to sugar content. Many hope that the FDA will require brands to list sugars and syrups that do not naturally occur in products. Others advocate for different measurements on labels, for instance, using teaspoons in addition to grams. Some health advocates also hope the percentage of whole wheat will be a requirement to prevent misleading labeling of grain products.

Be Transparent in Nutrition Facts Labeling

Being informative in nutrition facts labeling is a good way to build consumer trust in brands. Consumers are using the nutrition information on packaging more frequently than in the past. An Agriculture Department study cited by the Associated Press found that 42 percent of working adults used the nutrition panel most or all the time in 2009 and 2010, up from 34 percent in the last survey. No matter what the federal requirements mandate, it is a good idea to be truthful in food labels. Food companies can also aim to be a helpful resource for consumers who are trying to eat healthier, by providing information on labels in addition to what is required. Regardless of the type of product, businesses should aim for honesty in ingredient labeling. For instance, aiming for clarity in lotion bottle labeling can also be beneficial for customers.

Essential Oil Labeling Ideas to Increase Sales

Use These Essential Oil Labeling Ideas to Increase Brand Recognition

essential oil labeling ideas from Lightning Labels

Use essential oil labeling ideas to increase awareness of products.

Use essential oil labeling ideas that will establish you as a dependable brand. Many shoppers may not know how to use essential oils or what they can be used for. When shopping, these consumers may pass right by items if they aren’t provided with some information on the benefits of these products. Essential oil labels should help consumers make an educated purchase.

How to Label Essential Oils

Take a moment to consider another perspective to gather ideas for how to label essential oils. Consumers may be encountering these products for the first time when browsing in the store. First of all, make sure shoppers know your products differ from fragrance oils. When creating a label, it may be a good idea to include a concise description of what essential oils are and why they are useful products to own. Use colors that emphasize the natural origins of essential oils. However, you may want to stay away from colors that are too vivid, since these could imply that products contain synthetic ingredients. Essential oils are naturally derived, so neutral tones are best. Fonts need not look too branded, but can be more naturalistic, resembling handwriting.

Include Essential Oils Health Benefits on Labels

Provide information about essential oils’ health benefits when creating labels. Many consumers are on the lookout for alternative medicines and home remedies. These products have demonstrated uses in aromatherapy. As when brands make nutraceutical labels, cite research that supports that benefits of your product.  For example, a study published in the International Journal of Neuroscience demonstrated that certain scents have positive effects on mood and short-term cognition. Lavender was found to positively impact emotional states, while rosemary made people feel more alert. Other oils are good for consumers suffering from colds or flu. Eucalyptus oil is great for congestion and frankincense is said to have immunity-boosting properties. Particularly in the cold months of the year, demonstrating how oils can be used to sooth or prevent illness may help to boost sales.

Target Essential Oils at DIYers When Making Labels

Many customers use essential oil as an ingredient in homemade cleaning agents. For those who want to stay away from cleaning chemicals, do-it-yourself (DIY) products are a great solution. Provide recipes for homemade soap, toners and lotions. Essential oils are also a cost-effective way to add scent to DIY products. Because they are so concentrated, these products can be diluted and still make an impact. Make it obvious on labels how essential oils can be used in the household, from homemade products to simple air fresheners. Include instructions on how to make home bath products by using a peel-off label that consumers can keep after the product is gone.

The Importance of Ingredient Clarity in Lotion Bottle Labeling

Be Clear in Labeling Lotion Bottles

lotion bottles for labeling from Lightning Labels

Ingredients are an important consideration when labeling lotion bottles.

When labeling lotion bottles, being as transparent as possible will help you gain customer loyalty. Consumers are becoming increasingly conscious of what components go into the products they are purchasing.

Not all companies can make their lotions all-natural, but being upfront about ingredients can help put customers at ease. Custom lotion labels should be an informational resource for shoppers.

Lotion Label Design Ideas to Help Highlight Ingredients

If you’re looking for lotion label design ideas, consider indicating what ingredients are for and making this section prominent. The most attention-grabbing aspect of the bottle should be the brand name, followed by the purpose of the lotion. Is it an aftershave, body or hand lotion? The ingredients should take up most of the space on the bottle that’s not devoted to branding information. Listing ingredients in large text helps to communicate that you do not wish to hide anything from consumers. Putting this information in small print can make companies appear deceitful. If natural ingredients are a main selling point for your brand, feel free to spotlight this information. If an ingredient looks questionable – for instance, if it is long and hard to pronounce, it may be a good idea to explain what it is. Phenoxyethanol is an off-putting word, but this ingredient is used as a preservative to prevent the growth of yeast, bacteria and mold, according to The Honest Company, a producer of products for babies. Customers will appreciate being educated on the purpose of strange-sounding ingredients.

Use Lotion Bottle Stickers to Inform Shoppers

Implement an informational campaign on lotion bottle stickers. You can demonstrate openness about your brand by providing details about different ingredients on various products. This strategy could also demonstrate thought leadership qualities, meaning you won’t just be providing a body product, but a helpful service as well. Whenever customers buy a new bottle of lotion, they can learn about a different ingredient used in the product. It’s also a good idea to provide some educational resources online that customers can peruse at their leisure. Indicate on the label that consumers can visit your company website to learn more about what goes into your products.

Emphasize Natural Colors

The use of color in bath and beauty product labeling can also send a message about the product. Very bright colors that could only be achieved with dyes may communicate that a product uses synthetic materials. Most best-selling lotions use muted colors on their packaging. Cream, white, off-white and tan are the most often used tones in lotion labeling. These indicate naturally-derived substances, like shea or coconut butter, and enhance the image to support the ingredients used in the formulation.

Valentine’s Day Sticker and Label Printing

Valentine’s Sticker Printing Increases Winter Sales

chocolates for Valentines sticker printing

Make sweets gift-ready with Valentine’s sticker printing.

During the coldest months of the year, Valentine’s sticker printing can help give brands a boost. After the holidays are over, sales tend to slump for a while. Luckily, Valentine’s Day gives consumers and businesses a reason to get excited about purchases again. From chocolates to cakes, sweet treats are likely to be in high demand as shoppers look for the perfect presents for children, significant others and family. Valentine-themed labels for cookies or brownies are sure to be a hit. Packaging these items with Valentine’s imagery may cause consumers to pick up a few impulse buys for friends and loved ones. Making attractive holiday-themed packaging will make these products gift-ready, taking all of the stress out of the experience for last-minute shoppers. Make labels that look so attractive, customers will want to buy them for everyone they know.

Demonstrate Some TLC With Valentine’s Bakery Labels

Use Valentine’s bakery labels to make every meal romantic, from breakfast to dinner. There’s nothing like a lovingly prepared cake or sweet bread to tell friends and family you care. While customers will be seeking out candies and flowers, it may not immediately occur to them to head toward the bakery aisle. Put some effort into designing labels for baked goods. While adorning your products with hearts is an excellent way to ready them for Valentine’s Day, there are other methods for approaching holiday labels as well. Using colors traditionally associated with the holiday, like reds, pinks and purples are a good way to signal to shoppers that your products are gift-ready. Including floral imagery on labels, especially roses, is a smart method of alerting consumers to holiday themes.

Improve Marketing Strategies with Custom Labels for Valentines

Custom labels for Valentines can be used for promotional purposes. Use the mid-winter holiday to send out some Valentines to customers. Even if you don’t create products that are directly relatable to this holiday, you can still send out a few notes to engage shoppers and thank them for their loyalty. Most consumers have a positive reaction to direct mail, particular in the form of a personalized note. Create some custom labels to stick on Valentine messages. You may not be able to express gratitude with candy and flowers, but you can send out coupons and other promotions to thank consumers for past purchases. Sending out some samples with Valentine’s Day stickers on them will also be appreciated by consumers.

Design Lip Balm Labels Like Ads to Market More Lip Balm

Design Lip Balm Labels to Sell Your Products

how to design lip balm labels from Lightning Labels

Design lip balm labels to help sell more lip balm when consumers need it most.

Make a miniature advertisement for your brand and products when you design lip balm labels.

During the winter, lip balms undergo heavy use. Cold weather causes chapped lips, so people are going to be using these items more frequently.

Since lip balms will frequently emerge from pockets to soothe chapped lips, these little items will be highly visible for the next few months. It’s a good idea to create custom lip balm labels that act as an advertisement for your company.

Because of their small size, lip balms are perfect to use in free giveaways that will expand your brand presence.

3 Lip Balm Label Design Tips to Boost Brand Visibility

Here are three lip balm label design tips that will help you make the most of the popularity of your product:

1. Use Soothing Colors on Custom Labels for Lip Balm

When making custom labels for lip balm, different colors create unique psychological effects. A study from Emerald Insight found that 62 to 90 percent of a purchasing decision is based on color. While it would be untrue to say that everyone has the same response when they see certain colors, there is some truth to purported relationships between color and emotion. For instance, green is often associated with peace and health, while red is bold and exciting. Yellow portrays warmth and optimism. In addition, using a neutral color like green is likely to appeal to both men and women.

2. Make the Most of Lip Balm Label Space

You have very little room on your lip balm label, so use it wisely. Make sure the brand name is clearly visible and stands out from the background. Cramming too much information onto a small space can make your label look cluttered and unattractive, not to mention unmemorable. For an extra touch, an extended content label can allow you to fit additional information by having a layer that peels off. Provide information about your brand’s website on your labels so interested users can find additional information.

3. Use Durable Lip Balm Label Materials

An impeccably designed lip balm label will be worthless if all of your branding information rubs off. Since lip balms are handled frequently, their labels need to be sturdy. Lightning Labels offers water- and oil-resistant materials for lip balm packaging that will help to prevent your labels from fading. To make labels even more resistant to daily lip balm use, you can add a glossy laminate on top. Labeling solutions from Lightning Labels ensure your labels reflect the quality of your brand and products.

Labeling Bath and Body Products for Valentine’s Day

Grow Sales by Labeling Bath and Body Products for Valentine’s Day

bath and body product labels from Lightning Labels

Labeling bath and body products for Valentine’s Day could increase sales.

Labeling bath and body products for Valentine’s Day can help increase brand presence. While many consumers rush straight to the candy aisle in early February, there are many other gifts that are appropriate for this season. Put some effort into designing bath and body product labels for Valentine’s Day and shoppers will be more likely to consider these products for presents.This holiday has become a major gift-giving holiday, according to the National Retail Federation, so you can encourage consumers to get more creative with their purchases. In 2013, half of consumers shopping for the holiday spent roughly $1.6 billion on candy. It’s time for shoppers to get more creative with their presents. In addition, the choice of sweets may not work very well for loved ones who are dieting as a result of a New Year’s resolution.

Make Lotion Labels for Valentine’s Gifts

Creating lotion labels for Valentine’s gifts encourages shoppers to buy your brand. Whether you just want your loved ones to relish in the luxurious fragrance of a product, or you’re providing the gift of comfort for dry and chapped skin, lotion is an under​-appreciated Valentine’s Day gift. Especially during the coldest months, the gift of soothing body products can be a great one. Don’t neglect lotions and other body products during marketing campaigns for February. Instead of flowers, provide an incentive for shoppers to buy floral-scented lotions instead. Flesh out labels with floral imagery that reflects the scent of the product. Another option is to simply alter the colors of the label to be more in line with Valentine’s Day. Make reds, pinks and purples the dominant motif.

Create Valentine’s Product Labeling for Various Items

Putting some extra effort into Valentine’s product labeling could be worth your while. Dress up lotions and other goods with heart-shaped imagery to promote them for the holiday. Some creative use of text can function in a similar way. You can make your product label into a valentine. Businesses that make beverages should also take the opportunity to grow sales. Wine is a big part of the Valentine’s Day experience and shouldn’t be neglected. For couples having a candle-lit dinner at home, this is a common beverage choice. Of course, different people have varying tastes, so designing beer, liquor and non-alcoholic sparkling ciders for the romantically inclined could also be beneficial. Even goods that may seem uncommon for Valentine’s Day will be gift-worthy if they are packaged with love.

Make Lotion Labels That Highlight Winter Skin Health

Make Lotion Labels for Winter

lotion labels from Lightning Labels for healthy skin

Make lotion labels that help promote healthy skin.

It’s a good idea to make lotion labels that emphasize skin care during the winter. Throughout cold-weather months, skin irritation is bound to occur. Hands can get dry and faces can become chapped from chilly wind. Use rectangle lotion labels to indicate how your product is beneficial during this time of year. Most consumers seek out lotion because they need it to soothe irritation. Make sure your label emphasizes how your product will help customers feel better. Since space on lotion labels is often limited, it’s important to determine what aspect of your product you’d like to focus on. Often, underlining how your lotion will bring relief is the best way to make sales. This can be done through the use of imagery or thoughtful text.

Design Labels Specifically for Winter Lotion

Winter lotion labels may require a design that differs from products in summer. Use pictures that suggests how your lotion can provide relief for the discomfort consumers feel during this time of year. Natural symbolism is a good choice, whether this means depicting certain ingredients that are actually in product recipes, or providing a picture of a landscape. Because lotion combats dry skin, water-related representations are a good bet. Beach or jungle scenes remind customers of pleasant and warm environments. These images may also provide an escape from the sludge and sleet that are daily sights for most people in the U.S. during the winter. Rain is a nice metaphor for rejuvenation, since plants need hydration to live. Portraying photographs of dew on leaves and flower petals can indicate restorative properties. Choosing an effective bath and body label design can communicate much through imagery.

Be Informative in Lotion Labels for Winter

Lotion labels for winter should provide tips for keeping skin nourished during extreme cold. Applying lotion is an important part of a healthy skincare regime, but it’s not the only thing customers can do to prevent dry, cracked hands and faces. For one thing, there may be less sun in the winter, but UV damage is still possible even at this time of year. People should use SPF products every day, not just in summer. A healthy diet also contributes greatly to glowing skin. Foods that are high in omega-3 fatty acids are known to make skin appear healthier. Most important of all: advise consumers to drink the recommended eight glasses of water every day. Consumers may appreciate the tips for achieving skin comfort through alternative means.

New Year, New Label Design Ideas

Technology, Informed Buyers Drive Label Design Ideas

Precedents for what’s coming in the world of label design have been set by transformation from a chiefly print to technologically advanced digital world. Keywords-—other than being buzzwordy and trendy—-weren’t foremost in the lexicon of content development in a print world. However, with the advent of digital, keywords became instrumental to SEO—-and therefore to how content was written. Labeling for online sales suddenly became essential.

Labeling for Informed Consumers and Online Sales

Traditionally, labels have followed many of the same rules that applied in a print-dominated world: stand out, compel, and shock with strong graphics and copy. Now however, labels are more than that—-they also are conduits to additional information and messaging. For example, QR codes on labels increasingly re-direct readers to more expansive information on a website or other digital platform.

There’s also the “wow” factor of how you present a product with a bunch of whizbang techno-tricks that go way beyond traditional design and function. One relatively recent example is beer packaging that tells you when the product needs chilling.

So, all this technological wizardry raises the question of how important stellar graphics and content on a label are to product success, given the opportunity to bowl people over with the latest, tricked-out technology and/or other sites where they can go to get more information.

Given the myriad options that technology offers, where do you draw your label lines in the New Year? Following are some guidelines for custom product labels to help think through the best strategy for you:

  1. Tie your label to product “persona.”

    Products carry their own personality. Is yours straightforward and simple, trendy and trendsetting, or somewhere in the middle? Once you’ve listed out basics of your product persona, match them up to label characteristics.

    Here’s an obvious (hopefully) example of what not to do: Your product is simple, organic and green, and not genetically modified. You’d likely avoid a fancy, bells-and-whistles technology label that screams high-tech and contains elements that generally don’t pair well with all-natural (such as a thermostat that tells you if your beer is cold enough).

    Conversely,  a high-torque energy drink typically will appeal to high-energy, high-tech buyers influenced by technology, bold graphics, and possibly shocking copy.

  2. Labeling for online sales vs. traditional retail.

    Where will the lion’s share of product buyers see you? Will it be on a retailer’s shelf, or online? Or, will commerce come substantially from both? Then, decide on and design labels accordingly. In cases where both are weighty, think about separate labels with distinct messaging. Or, determine if a one-size-fits-all label truly will appeal in both environments, or just succeed in saving money initially (but costing you sales later). Labeling for online sales may have different requirements than labeling for traditional retail sales

    Look at the product in its immediate surroundings as well as brick-and-mortar/virtual considerations. For example, if you are marketing wine, check out primary sales channels. Are you typically on a liquor store shelf with tons of clever, graphically-sophisticated competitors? If so, determine what will make you stand out among those other choices. Here’s a possibility: a tiny label that promotes itself as a path to transparency, literally–see more of what’s inside the bottle.

  3. Increase sales by labeling for informed consumers.

    Consumers are becoming much more informed and demanding of information, particularly in areas where health and well-being are in focus. This trend likely will only intensify in the coming year, so when labeling for informed consumers, think carefully about what and how much education your buyers want. Then, make your label provide adequate education and/or refer people to more detailed information consistent with this analysis.

    Conversely, if your product is all about flash and pizzazz, it may be that the less said, the better. In these cases, high-tech label special effects, graphics, et al may produce many more sales than in-depth information.

Think About The Future Of Label Design

The New Year brings into focus new ways of considering your label’s role, look and feel. For label design ideas when labeling for online sales and informed consumers, Lightning Labels has the tools and expertise to guide you every step of the way. When you decide to make changes and/or add to your existing label line, we’ll help you get ‘er done.

Label Design Ideas for New Year’s Resolutions

Use Label Design Ideas for New Year’s Resolutions to Increase Sales

running with design ideas for New Year’s resolutions

Help motivate consumers when coming up label design ideas for New Year’s resolutions.

Take advantage of the spirit of self-renewal when thinking up label design ideas for New Year’s resolutions. Because consumers are changing their habits, certain markets open up at the beginning of the year. This is a good time to create new custom product labels that help those with new resolutions take steps to reach their goals. With a savvy design scheme, you can use labels to attract new customers and strengthen your relationship with existing fans. Losing weight is one of the top resolutions that individuals make every year. This means athletic gear, healthy foods, beverages and nutraceutical supplements could be in high demand over the next few months, especially if they’re packaged with the right labels.

1. Be Informative When Labeling for New Year’s Resolutions

When labeling for New Year’s resolutions, provide helpful tips for those hoping to live healthier lifestyles. On food labels, include recipes for wholesome dishes. Food product labels can also be used to communicate ideas for exercises or stretches. Demonstrate that your brand is a helpful informational resource for those hoping to become more active in the New Year.

Other types of companies can join in too. Since supplements and sports beverages tend to support healthy lifestyle changes, utilize label space to provide advice on how to eat more nutritious meals or how to target nutrients that optimize energy.

2. Use Motivational Colors in Product Labeling for New Year’s

Alert customers that you’re on their side by visually changing product labeling for New Year’s. Making small changes in wording and color can go a long way in attracting the attention of a new customer group. Certain colors are more likely to motivate people to get moving. For instance, studies have shown that the color green has beneficial effects on the psychology of people exercising. Being shown pleasant images of outdoor green spaces during a workout has shown positive effects on mood.

3. Provide Encouragement on Labels

If you sell a product that can help people reach their goals, create a promotion. For example, if you create a healthy cereal, give consumers a discount after they have purchased a certain number of boxes. Offer a free giveaway that will help customers reach their goals, like a pedometer. Brands can also include blank charts on health product labels that will help customers monitor their own progress by keeping track of meals and exercise routines. Another simple way to help is to provide motivational language that lets consumers know that your brand supports their activities. Saying “you can do it” provides positive reinforcement that will make customers want to continue purchasing your products.