Custom Shape Labels: Tips On Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

Printing Health Information On Food and Nutraceutical Product Labels

Focus on Health Information Label Printing This March

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Use health information label printing to promote nutritious choices.

Food and nutraceutical brands can take advantage of National Nutrition Month to utilize health information label printing to provide consumers with insight about healthy lifestyle choices; for instance, helping shoppers interpret nutrition labels. Initiated by the Academy of Nutrition and Dietetics back in 1973, the month-long event is intended to educate consumers on healthy food choices. For brands that make food, supplement or nutraceutical products, March is the ideal time to promote items than can be integrated for a more nutritious diet. Eating balanced meals doesn’t have to be a chore; with the wide variety of products on the market, it can be fun. Product labels are a great place to remind shoppers that healthy foods can taste great, too.

Use Health Information Stickers to Promote Nutritional Ingredients

Brands can use health information stickers to call attention to healthy diet choices and drive engagement with products. During March, companies can work on their own educational campaigns that are in line with those of the Academy of Nutrition and Dietetics. Provide information about what goes into a balanced diet using visuals that are easy to understand. Turning an image of a plate into a pie chart that breaks a meal down into fruits, vegetables, grains and proteins can provide a useful guideline for shoppers who are trying to learn better eating habits. Companies that create supplements can benefit from using sticker labels to highlight the most beneficial components of products. Do you make a beverage that has a high volume of vitamin B12? Include a message about the role this vitamin plays in overall wellness. Inform shoppers how they can make the most of supplement use.

Bring Awareness to Food Product Nutrition Information

Throughout the month, brands can draw attention to food product nutrition information on packaging. Another consideration during this month is the impending changes to nutrition labels, recently announced by the U.S. Food and Drug Administration. Before the new guidelines are made official, companies can demonstrate they are ahead of the curve by providing information about changes to come on food and nutraceutical labels. The new rules will likely downplay the importance of fat content and draw greater attention to the number of calories and the serving size, National Public Radio reported. The new elements of the label will be large and bold so they are more visible. Help your consumers adjust to the changes before they are implemented. Gain the trust of shoppers and they will keep returning to your products.

St. Patrick’s Day Marketing: Print Special Edition Craft Beer Labels and Stickers

Change Up Labeling Strategies for St. Patrick’s Day Marketing

St. Patrick's Day marketing for beer labels from Lightning Labels

Use St. Patrick’s Day marketing to increase brand awareness.

With March 17 quickly approaching, craft beer makers should think about updating labels for St. Patrick’s Day marketing. Designing personalized beer labels can increase your brand awareness this month. This mid-March holiday is a great opportunity for craft beer makers to draw attention to their products. As a celebration of Irish heritage, St. Patrick’s day observers often turn to traditional Irish beverages to enhance their fun. While stouts, red ales and other Irish varieties of beer may have been the beverages of choice in the past, the increasing interest in craft beer means that any style can be targeted to these merry-makers. The most important thing is to think green. If pale ales, porters or even Belgian styles are your specialty, you can still take the opportunity to customize beverages for festivities.

Use St. Patrick’s Day Stickers to Grow Sales

Draw attention to your products this March with St. Patrick’s Day stickers. When consumers are browsing the beer aisle, remind them that St. Patrick’s Day is coming up, and that your products would make a good addition to get-togethers. A lot of people celebrate this holiday, but some are more dedicated than others. While certain consumers may be imbibing a lot, other may just want a nice beverage to drink with their Irish soda bread in the evening. Keep this in mind when designing labels. If your beers have a high alcohol content, they may be better for a single drink. However, low alcohol content beers are better for people who plan to drink more than one for prolonged periods of time. Depending on your target consumers, the imagery you utilize could be less playful and more classic.

How to Ready Your Craft Beer Labels for the Holiday

How do you go about preparing craft beer labels for the St. Patrick’s Day? For brands that are wondering how to customize beer labels so they will be noticed, the color green is the most important element. Shamrocks and leprechauns are other common images. Depending on your target market, you should switch up the imagery you use. For those connecting with their own heritage, Celtic symbols or images of the Emerald Isle will do the trick. On the other hand, your own labels may do just fine, particularly if you add a sticker that indicates your drink would be a good choice this March. Consumers will be drinking beer of all kinds; promote your beer as the best option, and it’s likely that shoppers will agree.

How to Make Wine Labels That Sell

Learn How to Make Wine Labels That Stand Out From the Rest

make wine labels that sell with Lightning Labels

Learn how to make wine labels that sell your bottles.

The wine market is constantly expanding, and knowing how to make wine labels that are unique, attractive and professional can put your brand ahead of its competitors. According to The Wine Institute, an organization that represents more than 1,000 wineries and affiliated businesses in California, total wine sales in the United States reached $34.6 billion in 2012, setting a new record of 360.1 million 9-liter cases sold. With wine sales rising and more winemakers entering the industry, vintners of all kinds must boost product marketing to keep up with the competition. Custom wine labels that feature a creative, eye-catching design are sure to command shoppers’ attention and get them interested in your wines.

Consumers Look for Custom Wine Labels

Last year, KGO, the California Bay Area affiliate of ABC News, reported on an increasing trend of consumers relying heavily on custom wine labels to make purchasing decisions. In an interview with the station, Dave Phinney, a local winemaker, stated labels need to say, “Pick me up.”

Phinney explained that while a great wine will keep consumers returning to the brand, strong product packaging is key to reeling them in and persuading them to try the product.

The industry-leading experts at Lightning Labels can help you create wine labels that speak to your target audience, whether you sell high-end luxury wines or lower-priced bargain vinos.

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3 Tips for Creating Customized Wine Labels That Grab Consumers’ Attention

With the right market research, winemakers large and small can create customized wine labels that not only catch the eyes of shoppers, but resonate with target consumer groups as well. Here are three tips for designing wine labels that sell your bottles:

1. Choose Words Wisely for Wine Bottle Labels: Based on what your customers are looking for, decide judiciously what wording will go on custom wine labels. Whether it’s price value, production processes, ingredients or the biodynamic or environmentally friendly ways in which the wine was made, make sure you highlight what’s most important for consumers. Additionally, use this insight to name your wine. For example, Phinney’s wine is called Sexual Chocolate, a bold and effective title for the demographic he’s targeting.

2. Opt for Original Graphics and Images on Custom Labels: Because you want your labels to stand out, you need visual elements that truly differ from the norm. Whether you partner with an artist or create the graphic yourself, go for something that communicates your brand message.

3. Use the Best Label Printing Services: Working with a wine label expert like Lightning Labels will ensure the text and images you choose to place on your bottles are printed clearly, maintaining the detail you put into your design. Our digital process ensures a professional and durable finish for your custom wine label design, and our variety of labeling materials, shapes and sizes to choose from give you the versatility to take your labels in any direction you choose.

DIY Weddings: Personalized Labels and Stickers Add Appeal

DIY Wedding Labels Make Your Day Truly Unique

DIY wedding labels from Lightning Labels

DIY wedding labels can make your big day more unique.

For individualists, DIY wedding labels are the best way to put a personal flourish on the big day. Whether you are trying to save some money or simply enjoy having creative control over planning the event, printing personalized labels can have a great effect on the overall look of the gathering. With wedding labels, you can create a beautiful, cohesive look that is also cost-effective. These labels can be used for a variety of different purposes, from decorations to letters. For instance, many couples like to use personalized wedding champagne labels to dress up the bubbly and make it their own. DIY wedding labels can also be used on place mats and party favors. No matter how you choose to employ DIY stickers, they make your day more special.

Personalize Your Beverage Selection with DIY Labels for Wedding Drinks

Open bar or no, DIY labels for wedding drinks make imbibing more fun for everyone. To make the beverages uniform, add a personalized label to beer, wine and even water bottles. Alcoholic beverages often have interesting labels, but they probably won’t fit in with the greater color or design scheme of your event. Make them blend in attractively by adorning them with a label of your choosing. Water bottles are another smart item to provide. People tend to get thirsty at weddings because of all of the dancing. Make sure your guests are comfortable. Outfitting your bottles with event-specific labels makes them a nice keepsake for guests as well. Providing some labeled soft drinks can be a nice touch as well.

Find Creative Uses for DIY Wedding Stickers

Use DIY wedding stickers to communicate with wedding guests. Another fun, creative and  inexpensive idea to implement in weddings is to bring in social media. Use your stickers to inform friends and family of a hashtag they can use when posting pictures on Twitter, Instagram or Facebook. Integrating social media is a fun and free way to engage with guests, but first you need a good way to tell them about your plan. Personalize weddings with custom labels by putting stickers on mailings, such as save the dates and other letters. Include a hashtag you’ve picked out so that your guests can start buzzing about their excitement in the days leading up to the big event. After it’s all over, you can compile photos added by guests into an album and make it accessible to everyone online.

Printing Clear Stickers: Advantages of See-Through Stickers

Printing Clear Stickers Inspires Consumer Confidence

printing clear stickers with Lightning Labels for products and packaging

Printing clear stickers lets consumers see exactly what they’re getting.

Brands can ensure shoppers know what they’re getting by printing clear stickers. Custom clear stickers allow companies to display their branding information as unobtrusively as possible, giving the consumer a bigger view of the item they’re buying. Sometimes the best-selling point for an item is the appearance of the product itself. If food items look great, there’s no reason to cover them up. Cupcakes, cookies and candy are all enticing in appearance, so it’s counterproductive to cover them up entirely, or to just provide a picture on the box when the real thing looks better. For other products, shoppers want to make sure they are really getting what they pay for. Sometimes packaging prevents consumers from examining the product, and this can be a deterrent to purchasing. Clear stickers allow brands to make a product their own without the label getting in the way of the overall look.

Get Creative with Custom Clear Stickers

Using custom clear stickers can create unique effects that wouldn’t be possible with a more traditional label. You can use a clear sticker on the front of a transparent bottle that allows shoppers to see the back of the label on the other side of the container. Then, you can use this space for some interesting artwork. Sometimes layering a clear sticker over other materials can create a really interesting look. For gift-ready packaging, brands can wrap an item in attractively colored paper and finish it off with a clear branded sticker. Once again, clear stickers can also provide vital information without getting in the way of an item that is vibrantly colored or attractive in its own right. A clear sticker displays brand information while creating a sleek no-label appearance that is perfect for making items look great.

See-Through Stickers Are Versatile

See-through stickers are a price-efficient solution for custom food labels, but they can be applied to many different types of products, like bath and body items. Instead of printing directly onto product boxes, printing clear stickers is often a more effective way to achieve the same look. For items in certain kinds of containers, it is probably the only way to achieve a label-free appearance. In addition to putting them on products, companies can put them to use for correspondence purposes. When sending out promotional mailings, businesses can use a clear sticker to seal the envelope. See-through stickers add a unique touch to many products.

Make Memories by Creating Personalized Labels for Events

Use Personalized Labels for Events to Make the Day Special

personalized labels for events

Use personalized labels for events to make your event truly unique.

Whether you’re a professional wedding planner or just doing it yourself, personalized labels for events are a great way to make unique decorations. There are many elements that go into turning a venue into a festive environment for a wedding party. Aside from place mats and name cards, you have to remember to keep your guests comfortable with beverages on hand. Wedding water bottle labels are a nice way to dress up plastic and make it celebration-ready. There are myriad ways to use stickers and labels to liven up a big event. Customized stickers can provide the personal touch that makes the day uniquely yours.

Liven Up a Celebration By Creating Labels and Stickers for Events

Creating labels and stickers for events is fun for all kinds of gatherings. Whether you’re throwing a birthday party for a centenarian or celebrating a golden anniversary, customizing labels is the perfect way to make an event unique and memorable. Get creative by designing labels for wine or beer. Guests will be so tickled they may even want to take the empty bottles home with them as a keepsake. The design of the labels themselves is up to you. Creating labels that state the name of the couple that’s celebrating, as well as the date and location are popular. These elements are what make labeled objects worth keeping. This information is often the central aspect of the design. Choosing a scripted font may eliminate the need for additional graphics. With so many other decorations at the event, simpler may be better.

Get Creative With Personalized Labels for Event Planning

Making goodie bags is a innovative way to use personalized labels for event planning. Party favors are a must whenever you have a large gathering. While the event itself is always fun, it’s nice to show appreciation for all the loved ones who have taken the time to celebrate with you. Putting personalized stickers on party favors is a fun way to make these gifts look more cohesive and attractive. You can wrap items in colorful tissue and close them off with a personalized sticker or label. Of course, beverage labels are also a good way to handle other necessities, like seating cards and place mats. You can also use extras for thank you notes once the event is over. Store-bought cards can be quickly personalized with the addition of a thoughtfully-designed label.

How To Create Labels For Heart Healthy Natural Products

Create Labels for Heart Health this February

February is the perfect time to create labels for heart health from Lightning Labels

February is the perfect time to February is the perfect time to create labels for heart health.

February is American Heart Month, so it’s an ideal time to create labels for heart health. For many products, wellness is a great selling point. From healthy food products to nutritional supplements, there are many items that can be revamped to demonstrate health benefits. Make custom nutraceutical labels and stickers that demonstrate how the product can support a heart healthy lifestyle. According to the American Heart Association, certain choices support cardiovascular health more than others. Being fit and active keeps the body and heart in good shape. With the addition of a nutritional diet, individuals are potentially on the road to a longer life. By combining activity with balanced nutrition, consumers can reduce the risk of heart disease.

Heart Healthy Natural Product Labels Raise Awareness About Cardiovascular Disease

Using heart healthy natural product labels can grow nutraceutical sales. The American Heart Association says that adding certain supplements to a nutrient-rich diet can be beneficial. Labeling supplements that could support heart health can help brands increase awareness. February is a good time to make some changes to labeling strategies to show your brand’s support for health awareness. Using red in labels can help grab the attention of consumers who are keeping cardiovascular health in mind as they shop. Your brand can also design its own heart healthy logo to bring attention to the best choices. Green is also a good choice to call attention to naturally derived products, since it’s an earth tone.

Be Helpful When Labeling Heart Healthy Products

Sharing useful information is a good rule of thumb for labeling heart healthy products. Make nutraceutical labels that guide consumers toward the right choices. Include some helpful hints on labels that can assist individuals in their initiatives to achieve better health. While food products are a good place to put recipes and meal preparation ideas, nutraceutical labels are a better place for lifestyle tips. In addition to using these products to better manage cholesterol and other issues related to heart health, it’s a good idea to give some ideas for how to be more active. For those just starting out, walking is a good bet. Encouraging consumers to take the stairs instead of the elevator or escalator could cause a significant impact in their daily routines. When you provide customers with advice they can really use, the result could be an increase in brand awareness and consumer trust.

How to Make Labels Consumers Love

Learn How to Make Labels to Boost Branding Efforts

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Learn how to make labels that stand out on store shelves.

Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you’re looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels’ custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

3 Important Steps for Creating a Custom Label That Speaks to Consumers

There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers’ attention and doesn’t wear out your budget.

1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

2. Calculate Rebranding Costs Accurately: It’s important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don’t have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That’s why it’s a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.

How to Make Canned Food Labels that Highlight Nutritious Benefits

Creating Labels for Canned Food for Specific Markets Increases Consumer Confidence

labels for canned food from Lightning Labels

Provide useful information when making labels for canned food for specific markets.

Because individuals have different nutrition requirements or dietary restrictions, creating labels for canned food for specific markets is a good idea. During National Canned Food Month is a good time to increase consumer awareness about these items. Canned food labels can be considered a great tool for educating customers about things like health, nutrition and cost-effective alternatives to fresh produce. By targeting specific markets with different information, you can increase consumer confidence and establish your company as an important informational resource. Marketing to parents is always a good idea because they usually have specific needs. It’s also smart to market labels towards health-conscious consumers, especially early in the New Year when people are hard at work on their resolutions.

Design Canning Labels That Sell to Parents

Include helpful information to create canning labels that sell your items. For instance, families value certain types of messages more than others. Parents with growing children may factor many things into purchasing decisions because they want nutrient-rich food that is cost-effective. Because canned products are able to be stored for long periods of time, they may be purchased in bulk, which lowers the cost per item. Ease of preparation is often another consideration. Canned vegetables, soups and sauces are both healthful and quick to make for multiple people. Another way to make the process of cooking meals easier on parents is to include recipes on labels. You can use colorful images to emphasize nutritional ingredients. If you make a canned tomato sauce, include a bright image of a tomato and inform consumers of its nutritional value, such as its high concentration of vitamin C, which has numerous benefits.

Create Canned Food Labels to Encourage Healthy Living

Designing canned food labels to feature health benefits can also increase brand awareness. When companies include scientific information about how nutrition impacts health, customers are more likely to trust their products. When creating can labels, brands can provide helpful tips about how to eat meals more healthfully. For instance, you can use label space to provide a visual guide that provides a portion control guide, or helps determine how much of the meal should be comprised of vegetables in addition to protein and whole grains. Another idea is to inform customers of tips for staying active. As a rule, everyone should take 10,000 steps every day. Are your consumers following this guideline? Give them tips to increase their mileage, like always taking the stairs or investing in a pedometer. You can spread these tips out across different labels and even use barcode label printing to encourage shoppers to see them all.