Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Custom Jar Labels Complete Your Winter Canning Project

Custom Jar LabelsJar Labels Are a Must for Canning Projects

Canning is an effective means of preserving food, often for upward of three years, and to ensure people and brands know what is in the container, jar labels are absolutely essential. With the winter now upon us, canning is a great way to heat up the home – the canner generates a tremendous amount of heat, which can make for a cozy house. But on top of that, it also helps people preserve food, which may result in fewer trips to the grocery store, and no one wants to brave wintry storms just to head to the store.

However, when it comes to storing jars of preserved goods, the contents of these containers can quickly become confusing. Sometimes, people may can similar items, such as a variety of different types of beans. In other instances, it can simply become confusing trying to identify contents within a jar. Regardless of the reason, jar labels are a must – they can help with identification and are crucial if people want to sell their canned goods at local markets.

Custom Jar Labels for Winter Projects

With custom jar labels in hand, people have plenty of winter opportunities for canning. While they may not be able to pick fresh fruits and vegetables in the winter to can as they could in warmer months of the year, they still have numerous options available to them. The National Center for Home Food Preservation was quick to note that juice concentrates and canned vegetables are perfect for winter canning projects.

“There are recipes perfect for people yearning to can in the winter,” Elizabeth Andress, the director of the Center for Home Food Preservation, told the news source. “You don’t always have to can with fresh fruits and vegetables. Some of those preserves also make nice holiday gifts.”

A couple of great ideas for winter canning projects include making orange jelly from frozen concentrated orange juice and hot sauce with canned diced tomatoes and Serrano peppers. Not only can this be a fun activity for people stuck in the home, it also helps them preserve their food and they can even sell some of their jars or give them away as gifts – perhaps as birthday or late holiday presents.

Canning Stickers are a Must for Businesses and Hobbyists Alike

Whether canners are simply hobbyists or they want to sell their preserves, canning stickers are a must. They help lend a professional feel, which is a necessity for a business trying to sell goods but can also help bring hobbies to the next level. If hobbyists want to give their canned goods away as gifts, then labels make the present more endearing as well.

High-quality custom labels are crucial for not only identification and promotional purposes, but also to let people know what ingredients are used in the product and nutritional facts. At the end of the day, all canners should consider custom stickers.

Window Decals Promote Your Business on the Go

Window DecalsWindow Stickers Give Businesses Another Avenue to Promote their Products and Services

Window stickers are nothing new. Since people have had cars, many motorists have used window stickers to promote their values and send messages to others on the road. This can serve as some great promotion for businesses along the way, helping these firms gain some additional exposure by piggybacking off of the support of some of their most loyal fans, who love their brands enough to put window stickers on vehicles.

And, truth be told, window stickers may wind up being tremendously powerful as promotional assets. According to Texas A&M’s 2013 mobility study, cited by The Atlantic, the average person winds up spending as many as 38 hours per year stuck in traffic. That number is even greater in big metropolitan areas, with the average commuter in Los Angeles spending 61 hours jammed up in traffic. With nothing else to do, their eyes may wander to other cars. A window decal may catch their attention, helping to promote brands, products and services they had never heard of prior.

While people are spending less time stuck in their cars – the average person spent 43 hours a year in traffic in 2005 – the fact of the matter is that people are on the road much more. Whether a car is stuck in traffic, in a public parking lot or simply in the driveway, the stickers attached to that vehicle are providing free promotion to anyone who sees it.

Custom Window Stickers Can Be Used Curbside as Well

Of course, custom window stickers are not limited to cars either. They can be used just as easily to promote a business on the curbside. A giant window sticker, placed on storefront windows, are equally as effective at garnering the interest of prospective customers as they pass by the location. These stickers can be printed in any size and could even be downsized to make smaller decals for car windows, which could be affixed to company-owned cars or given to customers for promotional purposes.

In that regard, a vibrant, colorful sticker that is professionally designed can play a pivotal role in catching the eye of customers. Since many customers will see these window stickers before even stepping foot in the store, brands must think critically of what they are trying to say with their stickers. After all, this will be the first impression many prospects have of them.

Custom Glass Labels for Any Purpose

Custom glass labels can be used for a variety of reasons, ranging from promotion to simple identification. In the past, many companies may have been skeptical of using window stickers because of their relative permanence – businesses were worried that peeling a sticker from glass would leave unsightly residue. Fortunately, by working with the right custom label and sticker printer, brands can capitalize on new advances in adhesives that will not leave a mark on their cars or store glass.

Nutritional Labeling Helps Inform the Restaurant and Food Service Industry

Food Industry Nutirional LabelsRestaurant Labels Provide Clarity in the Kitchen

People are becoming more health-conscious, and food service industries will be in a better position to serve these individuals by utilizing restaurant labels. A survey conducted by the International Food Information Council found that 71 percent of consumers believe healthfulness is a major factor in which food items and beverages they decide to purchase.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, senior vice president for nutrition and food safety at the International Food Information Council Foundation.

The study notes a shift in how people buy their groceries, but it may also illustrate a change in how people choose which menu items they want at restaurants, or even if they want to dine at a specific eatery. With people looking at what they eat more closely, it is up to those in the food service industry to be more cognizant of what is going into their dishes and how nutritious they are. This information needs to be noted in menus, as they influence whether people want to patronize establishments.

Business Stickers on Containers Bolster Organization

Restaurants can attach business stickers to bags and other storage containers to help keep track of nutritional labeling. In the most basic sense, they can be used to simply label products being stored in containers that may be difficult to identify.

Merchants could also use labels to make note of specific nutritional values. For instance, labels could be placed on milk cartons to differentiate skim milk from whole milk or used to help remind cooks of the nutritional values of various ingredients – for example, how much fat does a light sour cream have compared to a regular variant? This allows cooks to work quickly as they prepare dishes – they can make substitutions on the fly to reduce fat content or calories and create menu items that are more nutritious for health-conscious customers.

Specificity is key, especially considering some restaurants must convey specific information about nutritional values. For example, there are calorie count laws in New York and California that require businesses to display how many calories each dish has on the menu. Containers with nutrition labels help restaurants avoid fines and stay true to those numbers.

Another area in which labels are important are for noting the different types of ingredients. Some restaurants may offer menu items that are all organic – these ingredients need to be separated off and used only in organic dishes. Again, labels are perfect for helping cooks tell the difference.

Custom Stickers Help Retailers Deliver What they Promise to Customers

If restaurants want to keep tabs on nutrition values, custom stickers and labels are the way to go. This ensures there are no mistakes in the kitchen that result in customers getting something other than what they wanted.

Personalized Water Bottle Labels will Make Your Next Event a Hit

Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.

Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade​ shows are hard to replace.

Custom Water Bottles: Brands’ Secret Weapons

While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.

Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.

Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

Personalized Labels Make Prospects Feel Special

If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.

Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.

Fire Up your Brand with Customized Hot Sauce Labels

Customized Hot Sauce LabelsCustom Labels Help Light Sales Charts Ablaze

People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined.

The big game-changer has been millennials’ affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity – Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.

Capturing Customer Interest with Spicy Product Labels

Whether a company has been producing hot sauces for decades or it’s a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements.

Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this – when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery.

On the one hand, it is always important that consumers can easily identify products on shelves – that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers’ attention.

For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.

Hot Sauce Labels Should Feature Warning as Well

While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.

Highlighting Quality Ingredients on Bath and Body Product Labels

Custom Bath and Body Product LabelsCustom Beauty Product Labels are the Perfect Place for Flaunting Quality Ingredients

Many people are looking carefully at their custom beauty product labels before buying bath and body goods. They realize some of these items may contain hazardous chemicals and ingredients, such benzoyl peroxide and phthalates, and many popular web blogs and other sources have advised against using goods with these ingredients.

At the same time, many bath and body products use high-quality ingredients that consumers are looking for. Our bodies absorb up to 60 percent of what we put on our skin, according to Mind Body Green, so while many customers are wary of hazardous additives, they are also looking for goods that make use of healthy ingredients as well. The news source reported in a different article that components such as Vitamin A and antioxidants are pivotal to maintaining healthy skin, and are crucial to getting our bodies (and skin) the nutrients we need.

So in that regard, this all starts with the product label. People are increasingly aware of what to avoid and what to look for in bath and body care goods, and the packaging is the best means of communicating with prospective customers. Brands should boast about their high-quality ingredients on product labels if they are using them, as this may give companies a big edge when trying to appeal to customers.

In a world of ingredients-savvy customers who know exactly what to look for in their products, the bath and body care companies that embrace transparency and make ingredient lists clear and understandable are best positioned to win.

Staying Within the Letter of the Law for Custom Labels for Bath and Beauty Products

That being said, designing labels for bath and beauty products is not as straightforward as it may seem initially – brands cannot just list ingredients and be done with them.

The United States Food and Drug Administration has specific labeling regulations that govern everything from the prominence and conspicuousness of information on labels to the legal definition of terms. Ingredients are a major part of its cosmetics labeling guide, with 14 different sections pertaining to just that single area. The key thing to remember is that the declaration of ingredients must be in descending order of prominence, but this does not include flavor, fragrance and trade-secret ingredients.

Failure to comply with label laws could lead to product recalls and other disciplinary action, so it is critical that all body, bath and cosmetics manufacturers keep regulations and requirements in mind.

Lip Balm Labels Done Professionally

While most major companies understand the packaging requirements of their goods, hobbyists and startups may not be as familiar with what needs to be included on lip balm labels. Many people enjoy making their own lip balm or cosmetics, and if they decide to sell them, improper labeling can leave them in a lot of trouble. By working with a professional label printing company, they can at least ensure that ingredient lists and other important information are readily available and legible on product labels.

Top Wine Label Trends for Updating Your Look

Top Wine Label TrendsWine Bottle Labels Make or Break Sales

Packaging is crucial for any product, but there is no category of goods in which it is more important than wine bottle labels. Although people often say that one should not judge products superficially, many wine fans do just that when it comes to making purchases at liquor or grocery stores. However, crafting a wine label is a complex process – vintners cannot just make a label and be done with it. They need to carefully consider target audiences as well as the values and messages of their own brand.

Here are a few wine label trends that brands should consider:

1. Location is crucial
Every location produces a different type of wine. A bottle from Europe may be more attractive to some customers, while others may look for wine from the United States. This may be particularly important when selling wine abroad, as a foreign wine may attract more interest than a domestic bottle, regardless of market.

“The U.S. is now the No. 1 market in the world, and it is a target for imports,” Wines & Vines editor Jim Gordon told Wine Brands Blog. “This sets the stage for great packaging and labels. More impressive than the market growth is the growth of U.S. wineries, which took off after the Millennium, even faster than sales.”

Wineries should celebrate their heritage on their labels. Not only can location be a key selling point, it is an important piece of information to provide to customers.

2. Appeal to the right demographic
Two of the top buyers of wine – millennials and baby boomers – could not be any more different, and as such, vintners need to take different approaches when engaging them. Younger buyers may respond to quirky labels that are fun and energetic. Interesting product names, quick-response codes, funny promotional blurbs, outrageous bottle design – these are all elements that appeal to millennial buyers, according to Wine Brands Blog.

Baby boomers, on the other hand, may prefer a more traditional approach. Bold fonts and simple yet classy label designs may give a bottle a more upscale feeling, so if vintners are launching wine products for older crowds, a more classical approach may be necessary.

Of course, location once again plays a pivotal role in the design of wine labels. The news source was quick to note the Chinese market, much like baby boomers, responds better to traditional labels, so that is worth bearing in mind.

3. Custom Labels for Homemade Wine
If winemakers are just starting their own wine businesses in their homes, custom labels for homemade wines are ideal. Whether they are looking to sell their bottles or simply want to start making wine as a hobby, labels can add a lot of class to these projects. Labels are important for establishing a brand and are vital parts of the packaging – even the best wine will have trouble making sales without a great label.

Working with a Custom Printing Company for Homemade Wine Labels

While they may sound expensive, hobbyists and startups alike can work with custom label printing companies to get high-quality, professional labels for inexpensive prices. Moreover, this can help inexperienced winemakers overcome some easy mistakes that first-timers may make on their own if they try to produce their own labels. For instance, a seasoned label printing company will help winemakers craft labels that will not wrinkle or degrade due to cellar moisture.

3 Steps for Creating an Outstanding Warning Label

Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards.

However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they’re supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users’ attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products:

1. Users Must Notice Warnings on Product Labels
What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there – they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance – for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this?

As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless.

2. Custom Labels Help Customers Understand Warnings
Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages – a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message.

This is why many warning labels use symbols and graphics to convey messages – it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options.

3. Encouraging users to heed warnings
Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery.

The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

Personalize Gift Giving with Custom Holiday Stickers

Personalized Holiday StickersCustom Gift Stickers Make a One-of-a-Kind Present

People always strive to be unique with their presents for others and custom gift stickers is one way they can do just that. Perhaps people are crafting a homemade gift or they just want to add a bit of flourish to a gift they bought at the store. Customized stickers, which can be attached to gifts in fun and creative ways, may feature personalized messages, unique images and other visual elements to really tie the gift together.

Brainstorming Stickers for Christmas Presents

If people have never made customized labels before, they may be drawing blanks trying to come up with stickers for Christmas presents. As is the case with any gift, the perfect present is something that needs to be tailored to the recipient. That being said, here are some ideas people could draw from:

  • Homemade beer: Brewing beer has quickly become a popular past time and what better way of sharing that hobby with others than crafting them a special brew? Custom stickers may feature the recipient’s name as well as a holiday message from the gift giver.
  • Custom wine bottles: Many people save bottles of wine to celebrate special occasions – getting a promotion, finding a new job, getting married or birthdays, for example. People could give their friends a bottle of their favorite wine featuring a sticker with a custom message, perhaps remembering a past occasion or establishing conditions for drinking the bottle in the future.
  • Baked goods: The holidays are known for overindulgence and baked goods are some of many Americans’ of the favorite treats. Baking special treats for family and friends can be a great gift in and of itself, particularly if it is a special recipe the recipient loves. Instead of handing over just a plastic bag with cookies or brownies, people could print custom stickers to give the package a bit more flair.

Personalized Holiday Stickers

The key is remembering that personalized holiday stickers have a number of uses. While the aforementioned ideas are some of the more common ones, there are a wide array of gift ideas that could be realized with the right custom sticker. The key is thinking carefully about the recipient and picking a gift and designing a sticker that really suits this person.