Durable Labels Maintain Branding, Regardless of Where a Product is Stored
Consumers are not known for carefully handling products, which is why durable labels are a must for any product that could see some abuse. Whether it is a bottle of shampoo that might get wet in the shower, a water bottle stored in a cooler with melting ice or dish detergent stored by the sink, many consumer goods come in contact with water everyday, and they must have product labels that are capable of withstanding exposure to unfavorable substances.
Waterproof labels are tremendously important for branding purposes. What if someone uses a friend’s shampoo or hand soap and thinks it smells good, but cannot discern the maker because the label tore or faded after getting wet? This person could be a potential customer, but unless he or she deems it important enough to ask his or her friend, the individual will never know which brand was behind the product he or she really enjoyed.
Of course, this is also important in helping consumers tell different products apart. The obvious example of this would be shampoo and conditioner – if the labels on both products washed off in the shower, consumers may mix the two up and wind up mistaking conditioner for shampoo. There are numerous other potential product mix-ups as well – perhaps someone has a bottle of cola and soy sauce in a cooler for a picnic. If the label adhesive gets wet in the cooler and the labels fall off, people will be in for a surprise when they take a drink of soy sauce instead of the cola.
Customized Waterproof Labels Are Not Just for Identification
Branding is important to the success of any product, but customized waterproof labels are more important than just that. Labels often contain usage instructions, which are particularly important for preventing misuse of cleaning supplies that often come in contact with water.
When using bleach and ammonia for cleaning purposes, it is paramount the labels remain intact. This not only helps customers use these products safely, they often also give instructions on what to do for misuse or accidents – perhaps if either chemical gets in users’ eyes. Moreover, mixing the two can even lead to the creation of poisonous gasses, which can be avoided through proper identification of the two products.
Labels exist for more than branding – they are paramount to ensuring the safe use of products.
Using Waterproof Stickers on the Right Products
If products are likely to come into contact with water, it is crucial that waterproof stickers are used on the packaging. While this may sound straightforward, it is not always. For example, moisture in the air of wine cellars can cause wine bottle labels to wrinkle or slip off, even though they are not being submerged in water.
Everything from the adhesive to the paper liner used should be considered in order to ensure products are identifiable to customers and retain all important usage information.