Picture Perfect Labels: 5 Tips for Designing Eye-Catching Labels

Picture Perfect LabelsWinning New Customers With an Eye-Catching Label

Part of product design is an eye-catching label. Although quality will always be important, the fact of the matter is that many shoppers tend to be visually oriented – well-designed products will capture their attention and pique their interest. If brands want to stand out from the crowd and reach a broader number of consumers, one way they can start is by simply designing a better label.

This is true across all product categories, whether companies are producing bottles of wine, bags of coffee, nutraceutical products or anything in between.

Five Tips for Creating Attention-Getting Labels

Fortunately for businesses, there are established best practices and a lot of science behind developing attention-getting labels. Here are a few of the key points to remember:

1. Color is Key for Stand Out Labels
Never underestimate the role that smart color choice plays in the creation of stand out labels. Many companies realize that vibrant colors pop out on store shelves and can catch the attention of passerby customers, but that’s not the only thing that should be considered.

According to Street Directory contributor Kurt Geer, different colors carry unique messages about the brand. For example, black suggests the company in question is an authority within its industry, while blue carries a message of security and responsibility. As brands develop their labels, it’s important to remember the different impacts they can have on customer perception.

2. More Isn’t Always Better, but Neither is Less
Sometimes organizations want to jam pack their labels with pertinent information, others  want to keep their stickers as minimalist as possible. The truth of the matter is that information density will depend a lot on the category in which the item in questions falls.

A high-class wine might want to stick with the minimalist route to convey a sense of luxury, while pharmaceutical products need to have all the appropriate information on their labels or else they may face lawsuits. While design pundits may argue one way or the other, it will depend largely on the brand in question and the product the company produces.

3. Be Careful with Claims
Claiming a product is made in the U.S.A. or through sustainable practices is a great way to differentiate a product from competitors and can help businesses win over some customers. However, many of these claims require companies to take specific action in order to print them on product labels and packaging. If companies don’t follow the rules precisely, they may jeopardize the trust of consumers and find themselves on the wrong ends of fines.

4. Pick the Right Label Materials
Not all labels are equal. Some are designed for in-store display, while others are constructed to endure outside weather conditions. Failure to consider where products will be displayed can lead to easily damaged labels that won’t attract any customers.

5. Size and shape
Scalability is important to label design, especially when companies produce various sizes of their goods. Labels should be scalable, as this will help save the company time in production and it will also preserve branding efforts.

Designing an attractive label is no easy task, but following these five steps can help companies get on their way.

Prepare for Farmers’ Market Season with Custom Bakery Labels

Custom Bakery LabelsCustom Bakery Labels Help Bakers Stand Out in a Crowd

Thanks to Cottage Food Laws, individuals are allowed to operate bakeries from their homes and sell  products to others, and custom bakery labels are crucial to improving sales. Whether people want to hit farmers’ markets, sell goods straight from their homes or head online to reach a national audience, custom bakery labels can help brands achieve the professional look they need to really catch the eye of prospective customers.

Farmers’ markets are the perfect place for young bakeries to start looking for buyers. They allow bakers to get in-tune with the local community and interact with people face-to-face. Additionally, farmers’ markets allow  bakers to go straight to the source – they don’t need to rely on marketing and advertising to get people to a local bakery shop.

However, given the growth of farmers’ markets over the past two decades, competition will be fierce. Even though people sell a variety of different food at these locations, bakers will still likely encounter others selling baked goods. This is why they’ll need an appealing presentation, complete with ingredient information.

Labels for Baked Goods Have Specific Requirements

Crafting the perfect labels for baked goods isn’t just about making a standout package – Cottage Food Laws also have specific requirements that will result in fines and other action if labels don’t disclose particular points of information.

While these laws vary from state to state, some common label requirements, according to the California Department of Public Health, include:

  • Special notification that baked goods were made in a home kitchen.
  • The registration or permit number of cottage food operation.
  • Ingredients used in the creation of the product in descending order of prominence by weight.
  • Net quantity of the food product in English and metric units.
  • A declaration of the use of any major food allergens, including but not limited to milk, eggs, fish, shellfish, tree nuts, wheat, peanuts and soybeans.
  • The common or descriptive name of the product being sold.
  • The name, city and ZIP code of where the baked good was produced.

Additionally, baked goods must also comply with requirements set forth by the Federal Food and Drug Administration. The FDA governs the usage of terms such as “fat free” and “low sodium,” so posting these words on a label improperly can result in significant fines.

Nutritional information doesn’t always have to be included, but if a health claim is being made, nutrition information including calories, total fat, cholesterol, protein and other specifics must be present on the label.

Personalized Food Labels Can Help Differentiate Products

If bakers are producing a wide variety of baked goods, they may want to consider personalized food labels. This will help them note differences between different types of baked goods they are selling. For example, the label for chocolate chip muffins needs to be different than blueberry muffins – not only does this avoid confusion to customers, it also makes organization easier for the baker.

With the summer months quickly coming, farmers’ markets will be booming. Bakers looking to get a foothold in the local market should consider selling their products, complete with customized labels, at these events.

Flaunt Artisan and Homemade Products with Custom Jar Labels

Custom Jar LabelsCustom Jar Labels Turn Homemade Goods into Professional Products

If people want to take their homemade products to the next level, custom jar labels are the perfect way to do it. Americans are getting increasingly crafty, growing their own vegetables, making their own food, brewing their own beer and otherwise producing homemade goods. Not only is this a fun activity that friends and family members can do together, it can also be an inexpensive way to get food items, drinks and other products you’d otherwise have to purchase.

Several studies conducted by food groups have noted the surge in popularity associated with homemade good production. For example, the American Homebrewers Association found that more than 1 million Americans brew their own beer nowadays, with special interest groups growing nearly fivefold from over the past decade.

So, how can enthusiastic producers take their hobbies one step further? Custom jar labels may be the answer to that question, giving their goods an extra level of professionalism.

Personalized Food Labels Allow People to Own Their Goods

Anyone who gets really invested into producing their own products wants complete ownership of it, and personalized food labels enable them to do that.

For example, say you wanted to give your products to a friend or family member as a gift. Giving someone an unlabeled jar of jam makes the gift look like a last-minute present that was thrown together. With personalized food labels, you can improve the presentation of your goods significantly, making these items meaningful gifts that people will cherish.

Not only that, but personalized food labels can prevent confusion in the household. Unlabeled products and drinks can leave people not knowing what a particular item is or how old it is. This can lead to some problems, particularly with artisan foods and drinks that have specific pairings or items that have short shelf lives.

DIY Food Labels Ensure the Success of Specialty Food Products

Regardless of the food or drink items people make, whether it’s beer, sauces, jams, baked goods or anything else, DIY food labels can help people bring their homemade items to the next level. Not only will they display better on shelves or in pantries, they also contain pertinent information, such as contents and expiration dates.

With the right labels, people can get professional-looking stickers for any type of food product, made of reliable materials that won’t get washed out or damaged and obscure text and images if they get wet. At the end of the day, this is critical to maximize the enjoyment of these goods.

Whether people want to give away their homemade goods as gifts, use them personally or even want to consider selling them at some point, the personalized labels can go a long way in improving the production value of these items and making them more presentable to others. After investing time and effort in your food or drink, a DIY food label enhances the professional image.

DIY Sauce Labels to Spice Up National Barbecue Month

National BBQ MonthMake DIY Food Labels for National Barbecue Month

May is National Barbecue Month and brands can benefit from DIY food labels. Even without the designation of being the official month for barbecues, May is the perfect month to emphasize outdoor eating. In mid-spring, the weather is finally warm enough that consumers can make cookout plans without worrying it will be too chilly. Best of all, Americans love grilling. A survey from the Hearth, Patio and Barbecue Association found that 81 percent of Americans find it to be easier than making a typical meal, from cooking to cleaning up. From barbecue sauce to veggie burgers, the right DIY food labels can make shoppers more likely to pick up your products before heading out to the neighborhood barbecue. Don’t miss out on the chance to grow sales!

Custom Food Labels Enhance Summer Fun

Encourage consumers to eat your products with custom food labels. While there are a lot of different foods that work on the grill, the perennial favorites are burgers, hot dogs and other meats. Veggie kabobs and corn can also be thrown on a grill easily with great results. Consider what products you make and think about whether you could market them for grilling. Encourage consumers to be creative with their grilling choices. You can even use nutrition as a selling point. The HPBA survey found that 70 percent of Americans think eating outdoors gets them into a healthier routine, from dietary choices to the increased activity that comes from being outside.

To Grow Warm Weather Sales, Make Personalized Food Labels

It’s clear that Americans love their barbecues, but how do you make personalized food labels that will appeal to this crowd? Well, the main goal will be to emphasize that your products are perfect for the great outdoors. You can even keep the labeling consistent, but add a new colorful or metallic sticker that encourages shoppers to pick up your sauce or food item for their next cookout. If you have a larger package, you may even have room to include some recipe tips for how to cook your items for a more unique experience. The HPBA survey also indicated that many consumers use barbecues as a replacement for dining out. Almost 60 percent of adults surveyed replied that grilling was more fun and relaxing than going out to dinner. Keep this in mind and promote certain items for a fancy backyard dinner.

Make Hot BBQ Sauce Labels for Summer Sales

BBQ Sauce LabelsBBQ Sauce Labels Are the Finishing Touch on Packaging

When it comes to the cookout, the sauce is the most important thing to many consumers, which is why you need to put extra effort into BBQ sauce labels. Americans don’t need a whole lot of convincing to head outdoors as soon as the weather is appropriate. They’ve got the meat, vegetables, grill and sunshine. Now all shoppers need is the right barbecue sauce to make the experience just right. If you’ve been to the grocery store lately and taken a look at the shelves, you know there’s often a lot of competition where BBQ sauce is concerned. If you don’t stand out, they may pass right by your products and on to a competitor’s. To keep up with the competition, you could try something new with BBQ sauce labels, like using a metallic label or other bright colors.

Target Different Markets Using Custom Labels for Bottles

Since so many people will be grilling out this month, it may be useful to consider different markets when designing custom labels for bottles. Some consumers are interested in unique flavor profiles and a more artisanal approach to cooking. These shoppers will want to try new things, so let your creativity run wild. Come up with clever or unique labeling techniques that are different from surrounding items. Include recipe ideas and fun copy that demonstrates the culture of your brand.

Other consumers will prefer the classic types of barbecue sauces that are more along the lines of honey, chipotle or different regional flavor profiles. While this doesn’t need to limit your creativity, keeping branding consistent and making the flavor types more obvious may be a good bet for this crowd. Make sure your brand design is quickly identifiable and that it’s easy for shoppers to determine what flavor they’re buying.

Use the Right Materials for Custom Sauce Labels

When it comes to ineffective custom sauce labels, all consumers can get frustrated. Make sure you’re using labels that stand up to frequent use. To prevent shoppers from ditching your product based on packaging alone, make sure you use materials that are waterproof to avoid mess. Spills are inevitable if you’re in any environment and sauce can dry into a sticky mess. Alleviate this issue with Lighting Labels’ BOPP material, which prevents the damage from oil and water.

Tips for Designing Sunscreen Labels that Shine

Create new sunscreen labels to grow summer sales.Great Sunscreen Labels are a Necessity

Now that the days are getting longer, it’s time for your brand to rethink its sunscreen labels. Sun lotion sales are about to spike as consumers head outdoors more frequently. Whether they’re on their way to the beach, pool or day hike, sunscreen is necessary to maintain dermatological health. Since sunscreen bottles tend to get left at home or shoved to the back of a cabinet when they are most needed, it’s likely that shoppers will pick up a new bottle soon to replace the ones they have misplaced. Use bright colors and clear legible text on sunscreen labels to make sure shoppers choose your product when they run to the convenience store. Smaller containers may also appeal to last-minute or vacation shoppers.

It’s the Perfect Time to Design New Sunscreen Labels

Don’t make do with last year’s packaging, create new sunscreen labels! Customers are increasingly aware of the necessity of using an SPF product to avoid UV damage. While making an attractive and eye-catching label is important, highlighting the ingredients and sun protection elements in your product may be more important than utilizing summer imagery, although using warm sunny colors can’t hurt. Highlight the SPF levels of your product so shoppers know they can expect your sunscreen to provide the protection they need.

Of course, there’s another aspect to sunscreen label design as well. Sunscreen can be a messy product. Since it’s going into a tote bag alongside towels and seaside attire, you have to make sure the bottle can stay clean. Lightning Labels’ water- and oil-proof labeling materials can make sure the label stays intact when it comes in contact with various materials. A mess-proof label will stay put when it gets wet, and will allow consumers to easily wipe off anything else that may get on it. This is great for customers because they can easily contain messes, but good for you, because your brand information will remain pristine throughout the life of the product.

Refine Your Summer Cosmetic Labeling Strategy

Your cosmetic labeling could also get a summer upgrade. Sunscreen isn’t the only skincare necessity for the warmer months. Many consumers will substitute SPF cosmetics for sunscreen when they are just outside for short periods of time. This means the same design rules may also apply to cosmetic products. If your product provides SPF protection, make sure you call attention to this fact on the label. As with sunscreen products, it can’t hurt to use attractive, sunny colors.

Prepare Cosmetic Labels in Time for Summer Sales

Are your cosmetic labels summer-ready?Update Custom Cosmetic Labels to Prepare Items for Summer

Now that the weather’s getting warm again, it’s time to change up your custom cosmetic labels for the new season. With the prevalence of sunlight in the coming months, customers will be worrying about their skincare regimens. More sun means an increased desire for UV protection and new makeup styles. In summer, women like to go for a sun-kissed tanned look that can give an appearance of being in the sun without the corresponding skin damage. Another typical summer makeup trend is to reduce the appearance of makeup for a more low maintenance look, but this doesn’t mean you don’t have the potential to grow makeup sales in summer. Just call more attention to natural hues rather than bright eye shadows or lipstick colors. On top of that, many people do gain some color in the summer months, which means their old shades of concealer and powder may not match their skin as well anymore. Well-designed seasonal custom cosmetic labels can do wonders in the summer months.

Get Your Cosmetic Packaging Ready for Sunshine

Adjusting your cosmetic packaging to include summery imagery will alert consumers that your product is a good choice for this time of year. Whether you make bronzer, concealer or powder, a seasonal packaging scheme can you get the attention of the customers who are beach or pool bound. Since shoppers are more likely to be headed toward a water source, it can be a good idea to include images of sparkling lakes and ocean waves that will entice the eye. Blue skies, green grass and flowers all call to mind the bliss of the natural world. If you expect consumers to head outside, direct their attention to products that have an SPF capacity, so your makeup may be able to double as sunscreen.

Could Your Lip Balm Labels Use a Summer Update?

Don’t forget your lip balm labels when you’re adjusting your packaging for hot weather. Lip balm may not be as oriented toward beauty, but there’s a good chance that every tote bag headed to the beach will have some lip balm in it. While people tend to think of lip balm as a winter ointment, it can sooth wind and sunburned lips as well, making it a yearlong utility. Use summer-oriented imagery like sunshine and blue skies to indicate that your lip balm could be useful when it’s warm outside as well.

Labeling for Gift Giving: Labeling Candles and Soap as Gifts

Custom Candle LabelsSpring Is the Time to Start Labeling for Gifts

When labeling for gifts this spring, be sure to appeal to the gift buyer, not just the recipient. While you have to keep the final consumer in mind during the packaging design process, it’s important to remember who will actually be purchasing products intended as gifts. To make sure your products appear to be good choices for presents, you may have to call attention to various holidays on the label. A lot of gift-giving takes place in the spring months, so making soap stickers and custom candle labels could be a smart way to grow sales. Remember Father’s and Mother’s Day are coming up, as well as graduations and all kinds of other spring events, including birthdays and anniversaries.

Always Consider Labeling Candles for Gifts

Labeling candles for gifts is never a bad idea because these are the most versatile presents of all. No matter what the occasion, a candle is an appropriate gift. People are often in the position of attending a party for someone they don’t know all that well. They may want to bring a gift to express their thanks for being invited. A candle is a good option because it creates a nice ambiance that can be enjoyed by everyone. Indicate on the label space that candles could be an excellent choice for a graduation or birthday present. While shoppers may be more familiar with their parents’ interests, a candle is also a great addition to a Mother’s or Father’s Day gift bag. Just remember – a nice label can help shoppers consider your product for a gift when they may not ordinarily do so. Better yet, you may remind them of an important event that have forgotten to start shopping for.

Start Labeling Soap for Gifts In the Spring

Labeling soap for gifts is a smart business strategy as well. Custom candle labels are a good idea, but soap is another desirable spring gift. Fragrant products like candles, soaps and body products are a nice idea this time of year, because the air will soon be filled with the scents of spring. Floral aromas are always some of the most desirable for these items, so spring is an ideal time to market these scents. Soap is a fantastic gift idea because it’s something everyone uses. For men, you may want to tone down the florals and go for something more spicy, but there’s no reason not to promote soap as a gift for Father’s Day or for graduation.

Labeling Baby Shower Gifts and Party Favors

Prepare for the spring season by labeling baby shower gifts.Labeling Baby Shower Gifts For Spring

Spring is a season of growth and renewal, and a perfect time for to consider labeling baby shower gifts. No matter what trimester you’re on, springtime is an ideal time for a baby shower. With the weather finally clearing up and the scent of flowers in the air, this is the perfect season to make lasting memories. Trees are budding and signs of life are finally blooming after the long, cold winter. Customizing labels for a baby shower is a great way to make the day even more special for the mother. Start thinking about what you’re going to need now, from baby shower water bottle labels to party favors. Nearly every party element can benefit from a personalized label. Best of all, when outfitted with custom stickers, ordinary objects become commemorative.

Baby Shower Water Bottle Labels Make Hydration Fun

Even the simple process of staying hydrated can be festive with baby shower water bottle labels. While get-togethers of this kind often involve some kind of alcohol, it’s unlikely that the pregnant host will be imbibing much, so printing customized bottle labels can make even the experience of drinking water fun and memorable. Having custom-made water bottles is fun for the guests, as well. Whenever you’re hosting a large party, providing water for visitors can present a challenge. You may not have enough glasses or the sink may not be easily accessible. Water bottles are a good solution, and they may even be special enough to take home. You don’t have to stop at water bottles either. Guests may be able to enjoy specially made beer or wine bottles, which can also be taken home as a keepsake.

Custom Labels for Baby Showers Create Lasting Memories

These events don’t happen very often, which is why making custom labels for baby showers could be a great way to ensure the party remains in the mother’s mind forever. You can use custom product labels for gifts or for other party essentials, like goodie bags. There’s no better way to thank your friends and loved ones for attending than providing a goodie bag with an appropriate baby shower label. There’s no reason you can’t customize the whole event. Labels and stickers don’t necessarily have to be baby-shower themed to be attractive and exciting. Spring themed labels for gifts and water bottles can make a design scheme cohesive and seasonal.

Labels for Graduation Gifts and Parties

Consumers will be more like to buy products with labels for graduation gifts this spring. Create Labels For Graduation Gifts to Grow Sales This Spring

Matriculation season is fast-approaching and creating labels for graduation gifts could be a good way for brands to gain sales as the weather gets warmer. From stickers for gift bags to graduation water bottle labels, making themed favors is a smart idea in the coming months. College, university, high school and possibly even younger students will all be getting their degrees, which means there will be commemorations taking place across the country. Parents, friends and loved ones will be excited to have gatherings in honor of the students who have worked to hard to get through the school year. For brands that make beverages, candies and other items that typically show up at celebrations, making graduation-themed products could be the perfect way to boost sales as the summer begins.

Make Graduation Water Bottle Labels to Keep Party-Goers Hydrated

Graduation water bottle labels can make even the barest necessities look like party favors. Most celebrations will include some alcoholic beverages, but keeping water on hand can help keep your guests happy and engaged in the festivities. Encourage party planners to pick up packages of water bottles by making them graduation-themed. These aren’t just useful for parties – colleges and universities can also provide them for students to sip on during the long ceremony or give them out afterwards. The recommended amount of water per day is eight glasses no matter what the circumstances. With the champagne and other beverages being passed around, chances are more hydration will be necessary. There’s no reason water bottles can’t be festive, too!

Graduation Party Labels Make the Experience More Fun

There are a number of different products that make celebrations more fun, so why not put graduation party labels on all of them? Water isn’t the only thing people will drink at a celebration. Try making other custom beverage labels for events. Soda, wine, beer and especially champagne bottles can be oriented toward graduates, and so can ice cream, baked goods and other sweets. No successful party is complete without party favors, so creating some matriculation-themed packages of candy or toys can encourage party planners to thank guests with a little something. Brands can print labels for thank you cards for when the celebration is over.

On the other hand, graduation season isn’t just about parties, but gift-giving, which means that anything from body products to candles could be packed with a graduation theme. Make sure to cover all the angles when preparing for graduates this spring.