Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.

Protect Your Product from Inclement Weather with Waterproof Stickers

WaterproofWaterproof Labels Relay Important Information Regardless of Weather

With waterproof labels, the days of squinting at stickers that have been damaged by inclement weather are over.

At this time of year, rain, snow and generally miserable conditions are the norm in many parts of the country. When everything’s soggy from rain, covered in ice or buried under snow, it can be difficult to make out the contents of a product label. This could lead to reader confusion and possibly the eventual misuse of an item, which might cause damage to the product itself or, even more concerning, to the person using it.

Why Use Waterproof Stickers?

Waterproof stickers convey instructions, warnings and other important information regardless of the weather and are less susceptible to fading and wearing away over time. It’s already galling enough to put away your summer patio furniture after the fall rains have well and truly set in – you don’t need the additional trouble of washed-out instructional labels causing you to take an educational guess and snap a patio umbrella’s delicate spokes as a result.

Durable Labels From Lightning Labels Offer A Solution

If you’re in the market for durable labels that withstand the worst of the winter elements, look no further than Lightning Labels’ water- and oil-proof polypropylene BOPP label base and high-gloss laminate. The BOPP base comes in a variety of options including clear, white and metallic to ensure the labels’ functionality doesn’t compromise their style.

Additionally, although this may be hard to imagine in the depths of the winter season, the sun will be back someday, and its strong rays can also have an adverse effect on stickers. Luckily, Lightning Labels also offers UV outdoor gloss to prevent text from fading and colors from becoming washed out.

Custom Cosmetic Label Tips to Promote Winter Skin Care

Cosmetic LabelsWinter Cosmetic Labels Help Customers Take Care of their Skin in Wintry Weather

If they do not already do so, customers looking to take care of their skin during the cold months of January and February need to pay particular attention to winter cosmetic labels. There are actually a number of different ways people can damage their skin, and but they can protect themselves more effectively by using the right cosmetics.

For example, Everyday Health contributor Beth Orenstein noted all the different reasons people have trouble with seasonal dry skin. Here are just a couple:

  • Cold air has less moisture than warm or hot air, which can lead to dry skin (particularly lips, which need the moisture).
  • While many people blast the heat in their homes to warm up during the winter, this can actually damage their skin. Forced air systems will dry their skin the same way cold air does unless they have a humidifier.
  • Likewise, while there are few things more satisfying than a hot shower after waking up in a cold morning, it can also be bad for skin. Using water that is too hot or showering for too long can dry out skin.

People do not often think about it, but they are constantly putting their skin on the line in the winter. They need to use the right cosmetics to keep their skin hydrated and looking good. Product labels can help cosmetics manufacturers alert customers to all the ways they are putting their skin at risk and how they can use cosmetics to prevent any damage to their skin from occurring during the harsh winter months.

Custom Cosmetic Labels Promote Awareness

While many brands see custom cosmetic labels as advertising tools, the fact of the matter is that they should be used for so much more. Yes, the product label is the perfect place to put captivating imagery and colors to attract the attention of customers, but for cosmetics, it is equally important to educate users.

Cosmetics manufacturers may want to consider explicit usage instructions that tell customers what their products do and how to use them effectively. For example, a moisturizer should note it is for dry skin and give users some basic instructions on how to apply it, including precautions such as avoiding eyes.

Labels are also the ideal spot to declare which ingredients are used in products, as well as noting other legal requirements, such as the address of the company, contact information and how much product is included in the container.

Successful Products Start With Custom Labels

Custom labels are often the first thing customers see on products, so brands want to ensure labels are designed professionally. There is nothing more embarrassing than a label that looks cheap or shoddily thrown together. Cosmetics manufacturers should work with experienced customer printers to get high-quality labels for their goods.

Make Your Soaps One of a Kind with Custom Label Designs

Soap StickersSoap Labels May Help Revive Sales

Bar soap is back, and soap labels will help brands effectively position their soap products. Over the past decade, liquid soap and body wash were “the suds of choice,” as Advertising Age put it. Most Americans preferred using liquid soap over body soap, whether it was because of price, function or some other reason.

However, bar soap has made a noteworthy comeback in recent years. Citing data from Mintel, Advertising Age noted that in 2011, mass retail sales of bar soap increased 4.7 percent to $1.2 billion. While total sales trailed behind at $1.9 billion, the year-to-year growth was almost double. Many people view bar soap as almost a luxury, old-fashioned way of washing down – it does not feature the same manufactured fragrances of body washes and gives a more pure clean.

Plus, bar soap can be made at home, and many Americans have made a hobby of creating their own soap, much like crafting a home-brewed beer.

“People try handmade bar soap for different reasons – [for] some, it has to do with allergies, sensitivities to [mass-produced] fragrances,” Cathleen Timberlake, president of Saratoga Springs, N.Y.-based Handcrafted Soapmakers Guild, told the news source. “But I also think there’s just a big interest in products that are homemade.”

Soap Stickers are Important for Commercial and Private Makers Alike

With sales for bar soap on the rise, homemakers and commercial sellers alike need to take another look at their soap labels. For personal use manufacturers, soap labels will help them tell the different bars of soap they make apart from one another. Additionally, custom printed labels make their product look nicer and more professional, which is important if they want to give their soap bars away to others as a gift.

For commercial sellers, labels are even more important. This is their tool to stand out on shelves and make an impression on potential buyers. Not only does the package need to be well-designed, it needs to effectively convey the brand’s values and messaging through both graphics and marketing slogans. Legally, the bar soap must also feature product ingredient lists so customers understand what they are buying. This is particularly important for allergy purposes, people do not want to buy products that will cause an adverse reaction.

Waterproof Custom Design Labels Keep Branding Intact

By working with a professional printing company, bar soap manufacturers can get custom design labels that will stand out on store shelves. Of course, for bathroom products, it is important that manufacturers also consider the environment in which their goods will be stored – the bathroom. This means it will be quite likely their soap will come in contact with water.

If labels are not designed adequately, contact with water may cause the label to dissolve. By making them waterproof, however, manufacturers can ensure their branding stays intact until customers open and begin using the product.

Custom Bumper Stickers to Boost Your Next School Fundraiser

Bumper StickersCustom Stickers Can Bolster School Fundraising Efforts

When trying to raise funds for school-related activities, there is nothing better than custom stickers. Bumper stickers have nearly universal appeal across all ages and target audiences. High schoolers and college students may purchase bumper stickers to put on their own vehicles, while parents are just as likely to purchase these fundraising pieces as a means of showing pride for the schools their kids attend.

For schools themselves, fundraising is an effective strategy to garner the necessary resources to execute class projects, after school clubs and groups, on-site construction and other initiatives. Bumper stickers are great for these projects because they are not substantial investments – when talking about cost per dollar, schools could potentially be spending as little as 20 cents per dollar earned with bumper stickers.

Car Stickers Exhibit School Spirit

You have probably seen numerous school car stickers over the course of your life, whether your passing a vehicle on the highway or walking by one in the parking lot. For parents, they might boast about their child’s academic success (“proud parent of an honor roll student”). For students, these bumper stickers might feature mascots and school fight slogans or mottos. At the end of the day, these stickers are designed to play off school spirit.

The great thing about car stickers, and what truly makes them universal, is that they do not even have to be attached to cars. While that is the intended use of many of these stickers, they can be placed anywhere the owner wants. That could be in a person’s car, but it could just as easily be on top of a laptop, binders and notebooks, coolers, sports equipment or anywhere else. This not only allows people to display their school spirit, but also customize their property in a unique fashion.

If people do want to place bumper stickers on cars, they no longer need to worry about the damage they may do to their cars either. Modern adhesives make stickers easy to peel off, so people can remove their stickers whenever they want without ruining the paint job. Perhaps they want the bumper sticker for the new year, or to celebrate the change of sports season. Maybe they are even switching schools. Regardless, they do not have to worry about their bumper stickers being permanently attached to their vehicles.

School Stickers as a Part of Fundraising Activities

School stickers play an important role in broader fundraising activities, but they should not be the only thing brands use. Conventional stickers, magnets with sports schedules and specially labeled school products can also be sold as a part of broader fundraising initiatives. Schools should work with custom printing companies to discover their options.

Promotional Stickers Build Your Brand’s Identity

Promotional StickersCustom Labels Help Solidify the Brand

When business leaders think about creating a world-renowned brand, they may not immediately think of custom labels as being a pivotal tool to achieve that endeavor. It is easy to think about creating the perfect product, identifying new markets or crafting the most memorable logo. But in reality, promotional stickers can go a long way to helping companies reinforce their brand once they have done that basic legwork.

Think of it this way – when people walk down the aisles at their favorite store, are they reading every single label and looking at each individual sticker? The answer to that question is no – shopping would take entirely too long if people went by each row carefully scrutinizing each product. Instead, they use some of the basic brand markings on labels to guide their eyes to the right product.

For example, it is easy to find a Coca-Cola in vending machines or at grocery stores due to the trademark red-and-white product labels. Other sodas and beverages may be dark, but none have the same eye-popping red-and-white combination like Coke. People can be walking down the aisle briskly, instantly pick the item out of a sea of competitors and make a purchase.

Now, think back to the same beverage aisle, but this time picture all of the products without a label. It would be almost impossible to tell them apart – buyers cannot tell Coke from Pepsi, or even Diet Coke, Dr. Pepper and other similar products. This is why it is so important to have an instantly recognizable label – it helps people identify their favorite products and make educated purchases.

Custom Labels Must Convey a Brand’s Personality

When designing custom labels, it is equally important that companies put as much effort into conveying their personalities as they do in trying to stand out. Vibrant colors will draw in peoples’ eyes, but it needs to make sense within the context of the brand – a luxury body soap manufacturer wouldn’t want a bright orange and green label, or else the company might wind up grabbing the attention of customers for all the wrong reasons.

As Hubspot noted, a brand’s personality is the way the company “speaks, behaves, thinks, acts and reacts.” Much like any person, a brand’s personality should be unique to the company – enterprises should never aim to copy their competitors’ personality or values, or they may struggle to leave a mark in their respective sectors.

Brand Redesigns May Require New Product Labels

Of course, brands are not timeless, and what appeals to the market today may not tomorrow. New product labels should be the first order of business for any company looking to rethink their approach. Just look at how companies such as Apple have changed over the years – the fun, youthful image of today is a far cry from where the company began four decades ago.

Labels are an important part of communicating brand values and personality, and should be a cornerstone of all branding initiatives.

Custom Jar Labels Complete Your Winter Canning Project

Custom Jar LabelsJar Labels Are a Must for Canning Projects

Canning is an effective means of preserving food, often for upward of three years, and to ensure people and brands know what is in the container, jar labels are absolutely essential. With the winter now upon us, canning is a great way to heat up the home – the canner generates a tremendous amount of heat, which can make for a cozy house. But on top of that, it also helps people preserve food, which may result in fewer trips to the grocery store, and no one wants to brave wintry storms just to head to the store.

However, when it comes to storing jars of preserved goods, the contents of these containers can quickly become confusing. Sometimes, people may can similar items, such as a variety of different types of beans. In other instances, it can simply become confusing trying to identify contents within a jar. Regardless of the reason, jar labels are a must – they can help with identification and are crucial if people want to sell their canned goods at local markets.

Custom Jar Labels for Winter Projects

With custom jar labels in hand, people have plenty of winter opportunities for canning. While they may not be able to pick fresh fruits and vegetables in the winter to can as they could in warmer months of the year, they still have numerous options available to them. The National Center for Home Food Preservation was quick to note that juice concentrates and canned vegetables are perfect for winter canning projects.

“There are recipes perfect for people yearning to can in the winter,” Elizabeth Andress, the director of the Center for Home Food Preservation, told the news source. “You don’t always have to can with fresh fruits and vegetables. Some of those preserves also make nice holiday gifts.”

A couple of great ideas for winter canning projects include making orange jelly from frozen concentrated orange juice and hot sauce with canned diced tomatoes and Serrano peppers. Not only can this be a fun activity for people stuck in the home, it also helps them preserve their food and they can even sell some of their jars or give them away as gifts – perhaps as birthday or late holiday presents.

Canning Stickers are a Must for Businesses and Hobbyists Alike

Whether canners are simply hobbyists or they want to sell their preserves, canning stickers are a must. They help lend a professional feel, which is a necessity for a business trying to sell goods but can also help bring hobbies to the next level. If hobbyists want to give their canned goods away as gifts, then labels make the present more endearing as well.

High-quality custom labels are crucial for not only identification and promotional purposes, but also to let people know what ingredients are used in the product and nutritional facts. At the end of the day, all canners should consider custom stickers.

Window Decals Promote Your Business on the Go

Window DecalsWindow Stickers Give Businesses Another Avenue to Promote their Products and Services

Window stickers are nothing new. Since people have had cars, many motorists have used window stickers to promote their values and send messages to others on the road. This can serve as some great promotion for businesses along the way, helping these firms gain some additional exposure by piggybacking off of the support of some of their most loyal fans, who love their brands enough to put window stickers on vehicles.

And, truth be told, window stickers may wind up being tremendously powerful as promotional assets. According to Texas A&M’s 2013 mobility study, cited by The Atlantic, the average person winds up spending as many as 38 hours per year stuck in traffic. That number is even greater in big metropolitan areas, with the average commuter in Los Angeles spending 61 hours jammed up in traffic. With nothing else to do, their eyes may wander to other cars. A window decal may catch their attention, helping to promote brands, products and services they had never heard of prior.

While people are spending less time stuck in their cars – the average person spent 43 hours a year in traffic in 2005 – the fact of the matter is that people are on the road much more. Whether a car is stuck in traffic, in a public parking lot or simply in the driveway, the stickers attached to that vehicle are providing free promotion to anyone who sees it.

Custom Window Stickers Can Be Used Curbside as Well

Of course, custom window stickers are not limited to cars either. They can be used just as easily to promote a business on the curbside. A giant window sticker, placed on storefront windows, are equally as effective at garnering the interest of prospective customers as they pass by the location. These stickers can be printed in any size and could even be downsized to make smaller decals for car windows, which could be affixed to company-owned cars or given to customers for promotional purposes.

In that regard, a vibrant, colorful sticker that is professionally designed can play a pivotal role in catching the eye of customers. Since many customers will see these window stickers before even stepping foot in the store, brands must think critically of what they are trying to say with their stickers. After all, this will be the first impression many prospects have of them.

Custom Glass Labels for Any Purpose

Custom glass labels can be used for a variety of reasons, ranging from promotion to simple identification. In the past, many companies may have been skeptical of using window stickers because of their relative permanence – businesses were worried that peeling a sticker from glass would leave unsightly residue. Fortunately, by working with the right custom label and sticker printer, brands can capitalize on new advances in adhesives that will not leave a mark on their cars or store glass.

Nutritional Labeling Helps Inform the Restaurant and Food Service Industry

Food Industry Nutirional LabelsRestaurant Labels Provide Clarity in the Kitchen

People are becoming more health-conscious, and food service industries will be in a better position to serve these individuals by utilizing restaurant labels. A survey conducted by the International Food Information Council found that 71 percent of consumers believe healthfulness is a major factor in which food items and beverages they decide to purchase.

“While people’s attitudes about healthfulness in their food and beverage purchases and consumption alone don’t necessarily mean we are a healthier country today than we were a year or two ago, it could signal that we are moving in the right direction,” said Marianne Smith Edge, senior vice president for nutrition and food safety at the International Food Information Council Foundation.

The study notes a shift in how people buy their groceries, but it may also illustrate a change in how people choose which menu items they want at restaurants, or even if they want to dine at a specific eatery. With people looking at what they eat more closely, it is up to those in the food service industry to be more cognizant of what is going into their dishes and how nutritious they are. This information needs to be noted in menus, as they influence whether people want to patronize establishments.

Business Stickers on Containers Bolster Organization

Restaurants can attach business stickers to bags and other storage containers to help keep track of nutritional labeling. In the most basic sense, they can be used to simply label products being stored in containers that may be difficult to identify.

Merchants could also use labels to make note of specific nutritional values. For instance, labels could be placed on milk cartons to differentiate skim milk from whole milk or used to help remind cooks of the nutritional values of various ingredients – for example, how much fat does a light sour cream have compared to a regular variant? This allows cooks to work quickly as they prepare dishes – they can make substitutions on the fly to reduce fat content or calories and create menu items that are more nutritious for health-conscious customers.

Specificity is key, especially considering some restaurants must convey specific information about nutritional values. For example, there are calorie count laws in New York and California that require businesses to display how many calories each dish has on the menu. Containers with nutrition labels help restaurants avoid fines and stay true to those numbers.

Another area in which labels are important are for noting the different types of ingredients. Some restaurants may offer menu items that are all organic – these ingredients need to be separated off and used only in organic dishes. Again, labels are perfect for helping cooks tell the difference.

Custom Stickers Help Retailers Deliver What they Promise to Customers

If restaurants want to keep tabs on nutrition values, custom stickers and labels are the way to go. This ensures there are no mistakes in the kitchen that result in customers getting something other than what they wanted.

Personalized Water Bottle Labels will Make Your Next Event a Hit

Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.

Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade​ shows are hard to replace.

Custom Water Bottles: Brands’ Secret Weapons

While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.

Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.

Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

Personalized Labels Make Prospects Feel Special

If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.

Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.