Take Advantage of the New Laser Cut Labels from Lightning Labels

New laser cut labels.Turn Your Visions of Custom Labels Into Reality with Lightning Labels

Sometimes, companies come up with big ideas involving custom labels, only to be met with the news that they have to adjust their lovingly crafted concepts due to practical considerations on the label-maker’s end.

This isn’t the case with Lightning Labels, as our innovative laser die-cutting technology creates labels in custom shapes and sizes with impeccable precision – and without die charges. Labels can then be finished with or without lamination, on rolls or sheeted. Additionally, we offer plenty of material options, which practically guarantees we’ll be able to meet your needs without requiring you to compromise your vision. If you’re thinking modern, minimalist and glossy, we’ve got it. Looking to hearken back to days of yore with faux parchment that gives an antique look and feel? We can do that too, and virtually everything in between. Most standard stocks are available, with the exception of vinyl and clear liners.

The 411 on Our Laser Cutter

If you’re wondering how we’re able to avoid saddling our customers with die charges, the answer is simple: Our new laser die cut technology allows us to avoid using the traditional die-cutting approach so there’s no need to wait and pay for custom tooled dies.

To put it simply, in lieu of plates, Lightning Labels transfers your image directly onto the label material using advanced laser technology. Everything we print is custom-produced and cut, which ensures we can deliver according to your specifications. When it comes to cutting the labels into their desired shape, our laser cutter burns off the pressure-sensitive face stock of the label without slicing through the liner, leaving you with precisely the stickers and labels you imagined, from the size and shape to the quality of the printing itself.

Make Your Company Stand Out with Unique Labels

There are many aspects that go into making unique labels. These include – but are by no means limited to – color, size, shape, texture and logo design. Our goal at Lightning Labels is to provide the custom labels you need to make your products stand out. This aim holds true regardless of whether you’re selling bath and body products, nutraceuticals, food, wine or something else, or you simply intend to affix labels to promotional items such as lip balm and stickers. Turn your visions of custom labels into reality by getting in touch with Lightning Labels today.

Celebrate St. Patrick’s Day with Personalized Beer and Wine Labels

Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday.Customize Your Wine and Beer Bottle Labels in Honor of St. Patrick’s Day

Lucky for beverage companies eager to incorporate a little St. Patrick’s Day cheer into their wine and beer bottle labels, you don’t have to be from the Emerald Isle to celebrate the holiday, despite the fact that it’s rooted in Irish tradition. What’s more, you don’t even need to have so much as a drop of Irish blood running through your veins. In fact, a study by the National Retail Federation revealed that more than half (55.5 percent) of adults in the United States celebrated St. Patrick’s Day in 2014. Celebrators spent an average of $35 per person last year, with much of this money no doubt going toward alcohol.

Across America, individuals and companies alike get festive every March in anticipation of the big day, which always falls on the 17th day of the month. People take part in parades, wear silly hats and sunglasses, and eat food that would typically have no business being green – at least not if it were still safe to eat! For many people, alcoholic beverages are a central part of celebrating the holiday, so make sure your beverage company is prepared with custom labels from Lightning Labels.

Why Design Special Beer and Wine Bottle Labels?

It’s safe to assume that most people are aware St. Patrick’s Day is just around the corner, so why design beer and wine bottle labels to reflect this fact? Taking this approach isn’t as much about alerting people that the holiday is coming as it is about integrating your brand into the festivities.

Think about it: If shoppers are scanning shelves for the perfect beverages to help get their St. Patrick’s Day parties started, they’ll probably gravitate toward cans and bottles with custom labels and stickers that resonate with their intentions. Ultimately, forging a connection with consumers can be a powerful marketing tactic – what better way to go about this than to bring the designs of your custom labels in line with a holiday your customers are eagerly anticipating?

Is It Too Late to Order Holiday Stickers?

If the onset of March caught you by surprise, you may be wondering whether you have enough time to order custom labels for a holiday that’s just days away. This type of quick turnaround might be a problem for some companies, but not Lightning Labels – after all, the word “lightning” is part of our name. You can usually expect us to turn around orders for custom stickers and labels in 48 to 72 hours following digital printing press approval.

That being said, don’t assume that the speed at which we process orders leads to any compromise in quality. On the contrary, we are known to deliver high-resolution, vibrant, crisp-looking labels printed on durable material that will stand up to the cold of the fridge or the heat of the bar. Put in your order today and get ready for the St. Patrick’s Day rush.

Wash Away the Winter Blues with Custom Soap Labels

Wash Away the Winter Blues.How Can Bath and Body Labels Bust the Winter Blues?

The winter blues are a real condition caused by changes in the amount of daylight, but taking a dip in the tub and using products emblazoned with warm and cheerful bath and body labels could be just the thing to help wash away that seasonal sadness – literally.

It might sound trivial, but you’d be surprised what an effect something as small as a relaxing bath can have on a person’s mood, state of mind and overall level of tension. When they go shopping for soaps, body washes, bath oils and other products to help lift them out of the winter blues, labels have an enormous impact on consumers’ decision-making process. Blue and other cool hues are traditionally associated with peace, tranquility and calm, but at this time of year, selecting such a color palette might not be the best course of action given that many consumers already have the doldrums.

Jazz Up Your Custom Soap Stickers for Winter

So, if blue is out of the picture, what are your other options for making your custom soap stickers appealing to consumers? The Logo Company’s color emotion guide offered the following insights:

  • Red is attention-grabbing, energetic, exciting and youthful – just what you need to catch consumers’ eyes and jolt them out of their wintertime funk.
  • Orange is cheerful, friendly and warm – exactly what consumers are looking for to beat the winter blues.
  • Yellow is associated with clarity and positivity, making it a great antidote for the negative feelings that often crop up at this time of year.
  • Purple is midway between red and blue, embodying the former’s energetic spirit and the latter’s sense of calm. If you want to strike a balance between regeneration and relaxation, purple could be the color for you.

Make Your Custom Soap Labels the Best They Can Be

When you’re creating your custom soap labels, keep in mind that you’re not only selling a product but an experience. After all, the quality of your labels is a direct reflection on the quality of the soap inside the box. With this in mind, it’s critical to partner with a printer that has the technology to make your bath and body product labels pop, and Lightning Labels is ready and willing to stand up to the plate. We have been meeting our customers’ needs for more than 10 years and are ready and willing to help you create professional-quality, custom bath and body labels that will make your products stand out on the shelf.

Celebrate Your Club with Customized Sticker Decals

Celebrate Your ClubShow Your Pride with Club Stickers

Whether you run a sports team, a society of “Star Trek” aficionados or anything in between, there’s one thing your members are likely to embrace with open arms: club stickers. Everyone likes to be part of something bigger than themselves, and custom decals are a great way for people to proudly declare their allegiance to your group via everything from paper folders to car windows.

Sometimes, a club owner may avoid looking into the option of creating customized sticker decals because he or she believes the organization’s membership is too small to warrant the associated production expenses, but that isn’t the case. Lightning Labels offers professional, short-run roll stickers that can be printed in whatever quantities you’d like at a price that’s financially viable and well within your budget.

Explaining the Decal Printing Process

So, after you submit a design, what’s the next step in the decal printing process? To ensure you’re totally happy with your stickers before you place your final order, Lightning Labels will provide you with press proofs at no extra charge. If time is of the essence, we can accommodate you by offering proofing via electronic PDFs. After you confirm everything is exactly how you envisioned, it’s time to print. Typically, you can expect us to turn around most customized sticker orders in 48 to 72 hours following digital printing press approval.

Say your club meets on a weekly basis – one week, you can pass around the press proofs so everyone can weigh in on the design, and by the next week, you’ll be able to distribute the decals themselves.

Why Splurge on Custom Decals?

As we noted above, cultivating a sense of community and camaraderie is a powerful thing. There are many ways to make people feel as if they’re part of something special, from full-on uniforms to custom decals. If you want the members of your club to feel united without breaking the bank, Lightning Labels has you covered. We can print almost any kind of customized decals you can imagine, ranging in shape, size and material. Want a glossy and durable finish? We’ve got it. Prefer an old-world look and feel? We can do that too. Place an order today and get ready to see what a huge impact something as small as a custom decal can have on your team spirit.

How Custom Food Product Labels Can Compete with National Brands

Custom Food Product LabelsHow Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

4 Aspects to Consider When Creating Custom Product Labels

custom product labelsSo, You’re in the Market for New Labels…

Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.

When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.

Make Your Custom Labels the Best They Can Be

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.

1. Theme
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.

2. Readability
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.

3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.

4. Information
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.

What’s the Next Step for Your New Product Labels?

Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.

 

Use Labels to Promote Heart-Healthy Nutrition During American Heart Month

use labels to promote heart-healthy nutritionClear Food Labels Are Especially Important During American Heart Month

February is American Heart Month, so it’s likely that a number of shoppers will be paying more attention than usual to food labels while browsing at grocery stores over the next couple of weeks. For some consumers, the heart-healthy behaviors they adopt during February will stick after the month draws to a close and they’ll develop more long-term commitments to checking lists of ingredients before placing products in their carts.

So, how should people in the food and beverage industry respond to shoppers’ American Heart Month-fueled inquisitiveness about what goes into the items they’re considering buying? Two words: clear labels.

In order to attract the attention of consumers browsing the aisles, the stickers and labels on your products need to set your items apart from the rest. That often means coming up with a unique and eye-catching design, but the artwork on your packaging shouldn’t come at the expense of imparting clear nutritional information to shoppers. After all, piquing consumers’ interest is only the first step of the purchasing process – if the list of ingredients is too small or the printing is low-quality, customers may pass over your offerings in favor of a competitor’s more clearly marked wares.

Heart-Healthy Labels Can Help Your Products Stand Out From the Crowd

Heart disease is the leading cause of death for Americans, and people who want to lower their risk of developing the condition typically begin by reducing their sodium intake, cutting down on sugary snacks and decreasing the amount of trans fats and saturated fats in their diet – so you can be sure they’ll be on the lookout for healthy labels.

If your products are low in sodium, low-fat, sugar-free or fat-free, be sure to declare this loud and proud on your packaging. Shoppers who don’t have the time or patience to scan ingredient lists will be more likely to choose your offering over a competitor’s if you incorporate information about its heart-healthy status into the design on the front of the label, rather than relegating this important detail to the full list of ingredients on the back.

Product Labels Are A Crucial Part of Consumers’ Healthy-Eating Efforts

Customers’ desire to know exactly what’s in the food and beverages they consume has prompted a number of restaurants and other eateries to emulate product labels by posting nutritional information on their websites and listing calorie amounts next to items on menus and in display cases. Many have elected to take this step voluntarily, but those that haven’t will soon be required to under the menu labeling law. According to the U.S. Food and Drug Administration, “restaurants and similar retail food establishments covered by the menu labeling final rule will have one year after the menu labeling final rule publishes December 1, 2014, to comply with the rule’s requirements.”

Promote Your Brewery with Standout Beer Bottle Labels

promote your brewery with standout beer bottle labels

Certain beer brands are as renowned for their bottle labels as they are for the taste of their brews. Consider Rogue Ales’ distinctive historic and occasion-themed stickers, Anchor Steam Beer’s hand-drawn motif (with, of course, the company’s namesake anchor front and center) and Magic Hat’s trademark psychedelic designs. In short, if your brewery wants to attract attention from shoppers at retail locations, you’ll face stiff competition from rival drinks.

The Ingredients of Standout Beer Labels

So, what qualities make for great beer labels? To enjoy optimal results, you need to find a balance between attracting consumers’ attention and getting across all the information they’re looking for in a format that’s as easy to digest as the beer itself.

In this sense, coming up with a solid sticker design is a two-step process: First, reel in shoppers with an eye-catching design, then impart everything they need to know within the time span of a casual glance. If you fall short during the first part of the process, they’ll never make it to Step Two. Fail to provide all the relevant details in a sufficiently streamlined manner, and they’ll lose interest.

Take Your Home Brew Label to the Next Level

Home-brewing is a labor of love, and a home brew label design should reflect that. All too often, however, delicious home brews get overlooked due to lackluster labeling, but Lightning Labels can change all that. We offer a range of different finishes – a high-gloss finish, a matte finish and old-style textured paper – and provide the option of wraparound labels or separate stickers for the back and front of the bottle according to your preferences.

Whichever choices you select, you can rest assured that the printing will be high-resolution and of great quality, so the colors of your carefully chosen design will truly pop.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

Personalized Wedding Favors Will Help Guests Remember Your Big Day

If you're looking for a way to separate your wedding from the rest, consider favor stickers.Make Your Wedding Stand Out with Favor Stickers

If you’re looking for a way to separate your wedding from the rest, consider favor stickers. According to the latest statistics from XO Group, which created well-known wedding website TheKnot.com, couples are spending more per guest in order to create an experience to remember. In 2013, nearly one-third of the 13,000 brides and grooms who took part in XO’s annual Real Weddings Study reported providing “additional guest entertainment.” That being said, don’t think you have to break the bank with expensive pre- and post-ceremony events to make your wedding stand out from the crowd – a small yet meaningful touch like affixing custom labels to favors can also do the trick.

Wedding Favor Stickers Tie Into Rising Personalization Trend

Couples who are eager to inject their personalities into their weddings hardly represent a new trend, but this kind of personalization is on the rise, and can be seen in everything from wedding favor stickers to signature cocktails. According to the Real Weddings Study, now more than ever, couples want to offer a unique guest experience that truly reflects who they are. Some of the most common means of achieving this aim are:

  • Offering signature wedding cocktails: One in five couples did this in 2013, compared to just 12 percent in 2008.
  • Hosting interactive food stations: These were seen at 15 percent of weddings in 2013, a modest rise from 13 percent in 2010.
  • Inviting a family member or friend to officiate: Fewer than two-thirds (57 percent) of couples hired a professional ceremony officiant to oversee their ceremonies in 2013.

Wedding cocktails, food stations and non-standard officiants certainly help events stand out, but while they make great memories, these aspects aren’t something that can be taken home by guests and kept for years to come. On the contrary, wedding favor stickers fit the bill perfectly.

You Can’t Have Wedding Favor Stickers Without Wedding Favors

If you’re sold on the idea of wedding favor stickers but aren’t sure which wedding favors to go with, your event type can help narrow the field. Will your wedding be a classy, elegant affair? Bottles of wine with custom labels could serve as perfect take-home gifts. Are you planning a more casual beach ceremony? Lip balm with you and your new spouse’s names printed on the container is a perfect choice.