Celebrate Easter with Seasonal Candy and Chocolate Labels

seasonal-candy-and-chocolate-labelsWhy Jazz Up Food Labels for Easter?

For many Americans, Easter Sunday simply wouldn’t be complete without the candy and chocolate that have become a well-loved part of the holiday, which represents a stellar opportunity for confectionery companies to revamp their food labels – and, indeed, their products themselves.

Whether your enterprise is planning to replace its regular candy and chocolate with bunny-, chick- and egg-shaped equivalents or is simply looking to position its offerings as the perfect Easter egg stuffer, product labels are crucial at this time of year. Many of your competitors will be switching up their packaging for Easter, so if you stick to the same old design, your wares will likely get overlooked.

Add Pizzazz to Package Labels and Reap the Seasonal Rewards

How important are eye-catching seasonal package labels? According to the National Retail Federation’s recently released Easter Spending Survey, an overwhelming majority of people who are planning to celebrate Easter this year anticipate buying candy (nine in 10, or 89.3 percent, of the more than 6,300 consumers who took part in the poll). The NRF projects that more than $2.2 billion will be spent on sweet seasonal treats in 2015.

“Americans are eager to dip their toes in the fresh green grass this Easter and celebrate the day with friends and family,” commented Pam Goodfellow, director of Prosper Insights and Analytics, the research firm that partnered with the NRF to conduct the study.
With $2.2 billion up for grabs among confectionery companies, the more vibrant and attention-grabbing your product labels, the better.

Show Your Company is Eager for Easter with Custom Labels

You might think that in order to take your custom labels to the next level and truly pique the interest of Easter shoppers, you’ll need to sink a significant amount of money into a revamp. However, if you partner with Lightning Labels, you can expect the high quality and vibrant, crisp colors you’re looking for without the hefty price tag you might expect, thanks to our state-of-the-art label printing technology. After all, just because you aren’t a major national brand, that doesn’t mean your Easter candy or chocolate should be packaged any less professionally.

See the quality of our custom labels and stickers for yourself by requesting a sample of our label materials. Once you place your order, you can get a free printed press proof or emailed PDF files – we want to make sure you know exactly what you’re getting before you finalize your transaction with us.

With Easter just a few days away, you might think it’s too late to place an order, but Lightning Labels is more than just a name – it’s a description. Following press approval, you can expect a turnaround time of two to three business days, allowing you to get your products out there in time for the big day.

Make Sure Your Candle Labels Hold Up to Heat

candle-labels."Acknowledging the Importance of Heatproof Labels

When it comes to packaging, some types of items come with pretty standard requirements – most food products, for example – whereas others have more specific needs, such as waterproof or heatproof labels.

For instance, bath and body product labels need to be able to withstand contact with water and oils, while the stickers on candles must hold up to heat and be flame-resistant. As well as fulfilling practical concerns, custom labels and stickers need to be vibrant and high-quality in order to catch the attention of consumers.

Strike a Balance with Custom Candle Labels

As far as custom candle labels are concerned, enterprises that focus solely on the aesthetic aspect or safety considerations will likely miss the mark. The key is to find a balance between making labels attractive and functional. After all, a beautifully designed candle sticker that isn’t wax- or heat-resistant could crash and burn – literally. By the same token, a fire-resistant label that lacks the “wow” factor required to pique shoppers’ interest is unlikely to help a company become competitive within the candle marketplace, so the product’s sales might go down in flames.

Lightning Labels Understands Candle Labels’ Unique Requirements

Lightning Labels routinely provides candle labels for customers, so we can help you create the perfect design for your product while simultaneously ensuring the labels are safe, flame-resistant and able to withstand extreme heat. Our offerings are full-color and high-quality, which you can see for yourself by requesting some product samples before placing your order. Don’t choose between design and safety – get both when you let Lightning Labels handle your candle stickers and labels.

Keep Your Branding Process Nimble: A Hard Lesson From the E-cig Industry

branding-process-e-cig.

For many organizations, branding and rebranding can be addressed in deliberate fashion over a period of months. But what happens when circumstances—such as unexpected passage of emergency legislation—force a very quick and unplanned turnaround?

Just such an event is now happening in the electronic cigarette (e-cig) industry, where young children across the country have ingested the liquid nicotine used in e-cigs. In addition to repeated calls for child-proof packaging from a growing number of states, the federal government also is weighing in on the dilemma.

The challenge doesn’t stop there. Many nicotine liquids are candy or fruit flavored and come in colorful packages that appeal to children. They also carry such names as Peppermint Patty, Bubble Gum and Caramel Surprise. So, along with childproofing, e-cig companies now face rebranding challenges to make the products less attractive to kids while continuing to draw adult buyer interest.

Right about now, you may be wondering how this could possibly apply to you. Well, in our lightning-fast-changing world, no one can know for sure if or when their brand may come under attack. For example, it’s highly unlikely that the makers of pet food saw the specter of tainted ingredients that wound up harming and killing many animals.

But, the time to face the potential need for rapidly changing branding, including labels and packaging, is long before anything occurs. Just as companies increasingly have reputation management crisis plans in place to address future negative reports and reviews, look at how a rapid rebranding process could unfold. Among the areas to address:

1. Fast-track team assembly/responsibilities. Determine what team members will oversee the effort. Establish pertinent task lists, deadlines, budget and how revisions and approvals will be fast-tracked.

2. Concept creation. Assign the appropriate team members to oversee the big picture of the rebranding effort. (It might even be useful to do some brainstorming sooner than later about what ideas could be in play for this effort, providing a jump start of sorts.)

3. Design and content development. Decide if/how to use in-house and/or contracted services to create what’s needed quickly. If time permits, consider holding a crowdsourcing competition to get outside ideas/input into the process—and perhaps get some positive social and mainstream media coverage at the same time.

4. Make sure that all printing and packaging systems can rapidly deploy. Digital label printing can provide the best option for quick turnaround (can be ready to ship in 1-2 days from receipt of approved artwork),offers cost-effective pricing in any quantity up to 10,000, and delivers quality comparable to or better than other forms of printing.

In today’s dynamic marketplace where social media-fueled comments and reports can spread literally like wildfire in a matter of minutes, it’s important to get and stay way ahead of the game—even if you think you’re immune from emergent problems. You never know for sure.

Car Window Decals Help Promote Your Company on the Go

Our custom window stickers and labels will always stay in place and come off cleanly.Custom Car Stickers: Subtle, Yet Effective

Hiring people to become walking billboards can be a great way to improve your brand’s visibility, but what if it doesn’t quite fit with your company’s style or simply exceeds your budget? Custom car stickers are a more subtle – yet just as effective – approach to on-the-go marketing. No matter whether vehicles are on the move, parked somewhere public while their owners are out and about or sitting back home in motorists’ driveways, the decals affixed to them promote your enterprise in a highly visible way. What’s more, this type of promotion has the potential to reach a lot of people but comes at a fraction of the cost of other methods of doing so, such as paying for a billboard or chartering a blimp.

Why Use Custom Decals?

Custom decals for vehicles are a great marketing tool because it’s hard for other people NOT to look at them. Think about it: If you’re driving behind a car that’s sporting a promotional sticker on its back window, you’ll probably give the decal at least a cursory glance. Moreover, if you’re stuck in traffic or waiting for a light to change, chances are you’ll probably take the time to study the sticker in greater detail. Let’s face it, it’s probably a lot more interesting than the mundane trees, road signs and other vehicles that surround you.

Get Superior Window Stickers from Lightning Labels

Window stickers of all kinds can look great for a little while after you affix them to your car, but sub-standard types may quickly begin to peel off – and, even worse, they sometimes leave behind a sticky residue that’s unsightly and hard to get rid of. Annoying blemishes and low quality are hardly things you want your company to be associated with, which is where Lightning Labels comes in.

Our custom window stickers and labels may feel the same as the familiar, traditional static cling variety, but they will always stay in place and come off cleanly when you remove them thanks to their ultra-removable adhesive. Moreover, it’s possible to reposition them or add them to an entirely new vehicle without trouble, provided you apply them to a smooth, non-porous surface. Remember, these decals are for windows, so they should not be applied to the body of the vehicle.

Launching a New Product? Ask These 4 Custom Label Design Questions

New product launch label design. The Importance of Label Design

Launching a new product is a huge undertaking that involves everything from putting together a comprehensive marketing strategy to zeroing in on the perfect label design. Although there are a lot of different moving parts that must be synchronized to ensure a successful product launch, creating custom labels and stickers is arguably one of the most important components. At the end of the day, even though the old adage warns against judging a book by its cover, we all know that people tend to do this – and the same is true of consumers browsing products. With this in mind, it’s critical for product labels to be the best they can be.

Things to Ask When Designing Custom Labels

When you’re staring at a blank screen, it can be daunting to figure out how to begin designing the custom labels for your new product. Asking the following questions is a good place to start.

1. What do you need to include on the label?
Product labels must include elements such as the brand’s logo, your company’s name and address, a list of ingredients, nutritional information and more.

2. What color scheme is suitable?
You might already have a set color scheme that ties all your products together, but if not, think long and hard about aspects like the psychology of color and which hues will clash with your brand’s logo.

3. What shape should the label be?
If you’re designing the packaging for a wine bottle, a label with a height that considerably exceeds its width will make the most sense. In contrast, for something like a candle, you’ll want the label to be wider than it is tall.

4. Does the label need to meet any special requirements?
Referring back to the example of a candle, it stands to reason that the stickers and labels adorning such a product should be flame-resistant and able to withstand extreme heat. Similarly, bath and body product labels must hold their own when exposed to water and oils.

Turning Your Ideas for Product Labels into Reality

After you’ve answered the questions above and the relevant people have signed off on your vision, it’s time to bring those hypothetical product labels into the real world. Lightning Labels can take your design and turn it around in as little as 48 hours.

Refresh Your Product Labels with Vibrant Spring Colors

Vibrant Spring Product Labels.Spring into Spring with Bright Labels

After a long, cold winter, the first signs of spring come as a blessed reminder that the dreariness of the previous season won’t last forever – and you can harness this sense of joy by revamping your product packaging with bright labels that rival the vibrancy of the newly budding flowers. But what if your part of the world is still experiencing the depths of winter? In this case, bright labels will act as a positive reminder of what’s to come once the snow melts.

Especially when it comes to this time of year, it’s safe to assume that the brighter the label, the more attracted consumers will be to it. After all, colors that pop should prove to be a welcome respite from the grays and whites that dominated the outdoor landscape during the winter season.

Make the Most of Colored Labels

When you’re infusing a splash of vibrancy into your colored labels, quality is imperative. Make sure the colors don’t look washed out, clash with each other or inadvertently obscure important elements such as your company’s logo or nutritional information. If you fail to take these aspects into consideration, your goal of attracting consumers to your product like hummingbirds to a flower will likely fall flat.

That being said, if you order high-quality stickers and labels from Lightning Labels, you won’t have to worry. Our high-resolution digital label printing ensures the finished product is as bright in person as it looked on the digital proof. Additionally, if you’re concerned about fitting in large amounts of text, rest assured that our small type is still easily readable.

Enjoy a Quick Turnaround on Your Product Labels

Today is the first day of spring, so time is of the essence when it comes to getting your seasonal product labels ordered and mailed out to your business. Luckily, Lightning Labels is well-named: Following press approval, we offer a two- to three-day turnaround period for the vast majority of orders. If you’re putting an emphasis on crispness and vibrancy at this time of year, you’ll be glad to know that there are no added fees for unlimited color, as well as no setup fees or plate fees. Spring into spring with Lightning Labels and make sure your product packaging is popping.

Take Advantage of the New Laser Cut Labels from Lightning Labels

New laser cut labels.Turn Your Visions of Custom Labels Into Reality with Lightning Labels

Sometimes, companies come up with big ideas involving custom labels, only to be met with the news that they have to adjust their lovingly crafted concepts due to practical considerations on the label-maker’s end.

This isn’t the case with Lightning Labels, as our innovative laser die-cutting technology creates labels in custom shapes and sizes with impeccable precision – and without die charges. Labels can then be finished with or without lamination, on rolls or sheeted. Additionally, we offer plenty of material options, which practically guarantees we’ll be able to meet your needs without requiring you to compromise your vision. If you’re thinking modern, minimalist and glossy, we’ve got it. Looking to hearken back to days of yore with faux parchment that gives an antique look and feel? We can do that too, and virtually everything in between. Most standard stocks are available, with the exception of vinyl and clear liners.

The 411 on Our Laser Cutter

If you’re wondering how we’re able to avoid saddling our customers with die charges, the answer is simple: Our new laser die cut technology allows us to avoid using the traditional die-cutting approach so there’s no need to wait and pay for custom tooled dies.

To put it simply, in lieu of plates, Lightning Labels transfers your image directly onto the label material using advanced laser technology. Everything we print is custom-produced and cut, which ensures we can deliver according to your specifications. When it comes to cutting the labels into their desired shape, our laser cutter burns off the pressure-sensitive face stock of the label without slicing through the liner, leaving you with precisely the stickers and labels you imagined, from the size and shape to the quality of the printing itself.

Make Your Company Stand Out with Unique Labels

There are many aspects that go into making unique labels. These include – but are by no means limited to – color, size, shape, texture and logo design. Our goal at Lightning Labels is to provide the custom labels you need to make your products stand out. This aim holds true regardless of whether you’re selling bath and body products, nutraceuticals, food, wine or something else, or you simply intend to affix labels to promotional items such as lip balm and stickers. Turn your visions of custom labels into reality by getting in touch with Lightning Labels today.

Celebrate St. Patrick’s Day with Personalized Beer and Wine Labels

Lucky for beverage companies eager to incorporate a little St. Patrick's Day cheer into their wine and beer bottle labels, you don't have to be from the Emerald Isle to celebrate the holiday.Customize Your Wine and Beer Bottle Labels in Honor of St. Patrick’s Day

Lucky for beverage companies eager to incorporate a little St. Patrick’s Day cheer into their wine and beer bottle labels, you don’t have to be from the Emerald Isle to celebrate the holiday, despite the fact that it’s rooted in Irish tradition. What’s more, you don’t even need to have so much as a drop of Irish blood running through your veins. In fact, a study by the National Retail Federation revealed that more than half (55.5 percent) of adults in the United States celebrated St. Patrick’s Day in 2014. Celebrators spent an average of $35 per person last year, with much of this money no doubt going toward alcohol.

Across America, individuals and companies alike get festive every March in anticipation of the big day, which always falls on the 17th day of the month. People take part in parades, wear silly hats and sunglasses, and eat food that would typically have no business being green – at least not if it were still safe to eat! For many people, alcoholic beverages are a central part of celebrating the holiday, so make sure your beverage company is prepared with custom labels from Lightning Labels.

Why Design Special Beer and Wine Bottle Labels?

It’s safe to assume that most people are aware St. Patrick’s Day is just around the corner, so why design beer and wine bottle labels to reflect this fact? Taking this approach isn’t as much about alerting people that the holiday is coming as it is about integrating your brand into the festivities.

Think about it: If shoppers are scanning shelves for the perfect beverages to help get their St. Patrick’s Day parties started, they’ll probably gravitate toward cans and bottles with custom labels and stickers that resonate with their intentions. Ultimately, forging a connection with consumers can be a powerful marketing tactic – what better way to go about this than to bring the designs of your custom labels in line with a holiday your customers are eagerly anticipating?

Is It Too Late to Order Holiday Stickers?

If the onset of March caught you by surprise, you may be wondering whether you have enough time to order custom labels for a holiday that’s just days away. This type of quick turnaround might be a problem for some companies, but not Lightning Labels – after all, the word “lightning” is part of our name. You can usually expect us to turn around orders for custom stickers and labels in 48 to 72 hours following digital printing press approval.

That being said, don’t assume that the speed at which we process orders leads to any compromise in quality. On the contrary, we are known to deliver high-resolution, vibrant, crisp-looking labels printed on durable material that will stand up to the cold of the fridge or the heat of the bar. Put in your order today and get ready for the St. Patrick’s Day rush.

Wash Away the Winter Blues with Custom Soap Labels

Wash Away the Winter Blues.How Can Bath and Body Labels Bust the Winter Blues?

The winter blues are a real condition caused by changes in the amount of daylight, but taking a dip in the tub and using products emblazoned with warm and cheerful bath and body labels could be just the thing to help wash away that seasonal sadness – literally.

It might sound trivial, but you’d be surprised what an effect something as small as a relaxing bath can have on a person’s mood, state of mind and overall level of tension. When they go shopping for soaps, body washes, bath oils and other products to help lift them out of the winter blues, labels have an enormous impact on consumers’ decision-making process. Blue and other cool hues are traditionally associated with peace, tranquility and calm, but at this time of year, selecting such a color palette might not be the best course of action given that many consumers already have the doldrums.

Jazz Up Your Custom Soap Stickers for Winter

So, if blue is out of the picture, what are your other options for making your custom soap stickers appealing to consumers? The Logo Company’s color emotion guide offered the following insights:

  • Red is attention-grabbing, energetic, exciting and youthful – just what you need to catch consumers’ eyes and jolt them out of their wintertime funk.
  • Orange is cheerful, friendly and warm – exactly what consumers are looking for to beat the winter blues.
  • Yellow is associated with clarity and positivity, making it a great antidote for the negative feelings that often crop up at this time of year.
  • Purple is midway between red and blue, embodying the former’s energetic spirit and the latter’s sense of calm. If you want to strike a balance between regeneration and relaxation, purple could be the color for you.

Make Your Custom Soap Labels the Best They Can Be

When you’re creating your custom soap labels, keep in mind that you’re not only selling a product but an experience. After all, the quality of your labels is a direct reflection on the quality of the soap inside the box. With this in mind, it’s critical to partner with a printer that has the technology to make your bath and body product labels pop, and Lightning Labels is ready and willing to stand up to the plate. We have been meeting our customers’ needs for more than 10 years and are ready and willing to help you create professional-quality, custom bath and body labels that will make your products stand out on the shelf.

Celebrate Your Club with Customized Sticker Decals

Celebrate Your ClubShow Your Pride with Club Stickers

Whether you run a sports team, a society of “Star Trek” aficionados or anything in between, there’s one thing your members are likely to embrace with open arms: club stickers. Everyone likes to be part of something bigger than themselves, and custom decals are a great way for people to proudly declare their allegiance to your group via everything from paper folders to car windows.

Sometimes, a club owner may avoid looking into the option of creating customized sticker decals because he or she believes the organization’s membership is too small to warrant the associated production expenses, but that isn’t the case. Lightning Labels offers professional, short-run roll stickers that can be printed in whatever quantities you’d like at a price that’s financially viable and well within your budget.

Explaining the Decal Printing Process

So, after you submit a design, what’s the next step in the decal printing process? To ensure you’re totally happy with your stickers before you place your final order, Lightning Labels will provide you with press proofs at no extra charge. If time is of the essence, we can accommodate you by offering proofing via electronic PDFs. After you confirm everything is exactly how you envisioned, it’s time to print. Typically, you can expect us to turn around most customized sticker orders in 48 to 72 hours following digital printing press approval.

Say your club meets on a weekly basis – one week, you can pass around the press proofs so everyone can weigh in on the design, and by the next week, you’ll be able to distribute the decals themselves.

Why Splurge on Custom Decals?

As we noted above, cultivating a sense of community and camaraderie is a powerful thing. There are many ways to make people feel as if they’re part of something special, from full-on uniforms to custom decals. If you want the members of your club to feel united without breaking the bank, Lightning Labels has you covered. We can print almost any kind of customized decals you can imagine, ranging in shape, size and material. Want a glossy and durable finish? We’ve got it. Prefer an old-world look and feel? We can do that too. Place an order today and get ready to see what a huge impact something as small as a custom decal can have on your team spirit.