Labeling for Gift Giving: Labeling Candles and Soap as Gifts

Custom Candle LabelsSpring Is the Time to Start Labeling for Gifts

When labeling for gifts this spring, be sure to appeal to the gift buyer, not just the recipient. While you have to keep the final consumer in mind during the packaging design process, it’s important to remember who will actually be purchasing products intended as gifts. To make sure your products appear to be good choices for presents, you may have to call attention to various holidays on the label. A lot of gift-giving takes place in the spring months, so making soap stickers and custom candle labels could be a smart way to grow sales. Remember Father’s and Mother’s Day are coming up, as well as graduations and all kinds of other spring events, including birthdays and anniversaries.

Always Consider Labeling Candles for Gifts

Labeling candles for gifts is never a bad idea because these are the most versatile presents of all. No matter what the occasion, a candle is an appropriate gift. People are often in the position of attending a party for someone they don’t know all that well. They may want to bring a gift to express their thanks for being invited. A candle is a good option because it creates a nice ambiance that can be enjoyed by everyone. Indicate on the label space that candles could be an excellent choice for a graduation or birthday present. While shoppers may be more familiar with their parents’ interests, a candle is also a great addition to a Mother’s or Father’s Day gift bag. Just remember – a nice label can help shoppers consider your product for a gift when they may not ordinarily do so. Better yet, you may remind them of an important event that have forgotten to start shopping for.

Start Labeling Soap for Gifts In the Spring

Labeling soap for gifts is a smart business strategy as well. Custom candle labels are a good idea, but soap is another desirable spring gift. Fragrant products like candles, soaps and body products are a nice idea this time of year, because the air will soon be filled with the scents of spring. Floral aromas are always some of the most desirable for these items, so spring is an ideal time to market these scents. Soap is a fantastic gift idea because it’s something everyone uses. For men, you may want to tone down the florals and go for something more spicy, but there’s no reason not to promote soap as a gift for Father’s Day or for graduation.

Labeling Baby Shower Gifts and Party Favors

Prepare for the spring season by labeling baby shower gifts.Labeling Baby Shower Gifts For Spring

Spring is a season of growth and renewal, and a perfect time for to consider labeling baby shower gifts. No matter what trimester you’re on, springtime is an ideal time for a baby shower. With the weather finally clearing up and the scent of flowers in the air, this is the perfect season to make lasting memories. Trees are budding and signs of life are finally blooming after the long, cold winter. Customizing labels for a baby shower is a great way to make the day even more special for the mother. Start thinking about what you’re going to need now, from baby shower water bottle labels to party favors. Nearly every party element can benefit from a personalized label. Best of all, when outfitted with custom stickers, ordinary objects become commemorative.

Baby Shower Water Bottle Labels Make Hydration Fun

Even the simple process of staying hydrated can be festive with baby shower water bottle labels. While get-togethers of this kind often involve some kind of alcohol, it’s unlikely that the pregnant host will be imbibing much, so printing customized bottle labels can make even the experience of drinking water fun and memorable. Having custom-made water bottles is fun for the guests, as well. Whenever you’re hosting a large party, providing water for visitors can present a challenge. You may not have enough glasses or the sink may not be easily accessible. Water bottles are a good solution, and they may even be special enough to take home. You don’t have to stop at water bottles either. Guests may be able to enjoy specially made beer or wine bottles, which can also be taken home as a keepsake.

Custom Labels for Baby Showers Create Lasting Memories

These events don’t happen very often, which is why making custom labels for baby showers could be a great way to ensure the party remains in the mother’s mind forever. You can use custom product labels for gifts or for other party essentials, like goodie bags. There’s no better way to thank your friends and loved ones for attending than providing a goodie bag with an appropriate baby shower label. There’s no reason you can’t customize the whole event. Labels and stickers don’t necessarily have to be baby-shower themed to be attractive and exciting. Spring themed labels for gifts and water bottles can make a design scheme cohesive and seasonal.

Labels for Graduation Gifts and Parties

Consumers will be more like to buy products with labels for graduation gifts this spring. Create Labels For Graduation Gifts to Grow Sales This Spring

Matriculation season is fast-approaching and creating labels for graduation gifts could be a good way for brands to gain sales as the weather gets warmer. From stickers for gift bags to graduation water bottle labels, making themed favors is a smart idea in the coming months. College, university, high school and possibly even younger students will all be getting their degrees, which means there will be commemorations taking place across the country. Parents, friends and loved ones will be excited to have gatherings in honor of the students who have worked to hard to get through the school year. For brands that make beverages, candies and other items that typically show up at celebrations, making graduation-themed products could be the perfect way to boost sales as the summer begins.

Make Graduation Water Bottle Labels to Keep Party-Goers Hydrated

Graduation water bottle labels can make even the barest necessities look like party favors. Most celebrations will include some alcoholic beverages, but keeping water on hand can help keep your guests happy and engaged in the festivities. Encourage party planners to pick up packages of water bottles by making them graduation-themed. These aren’t just useful for parties – colleges and universities can also provide them for students to sip on during the long ceremony or give them out afterwards. The recommended amount of water per day is eight glasses no matter what the circumstances. With the champagne and other beverages being passed around, chances are more hydration will be necessary. There’s no reason water bottles can’t be festive, too!

Graduation Party Labels Make the Experience More Fun

There are a number of different products that make celebrations more fun, so why not put graduation party labels on all of them? Water isn’t the only thing people will drink at a celebration. Try making other custom beverage labels for events. Soda, wine, beer and especially champagne bottles can be oriented toward graduates, and so can ice cream, baked goods and other sweets. No successful party is complete without party favors, so creating some matriculation-themed packages of candy or toys can encourage party planners to thank guests with a little something. Brands can print labels for thank you cards for when the celebration is over.

On the other hand, graduation season isn’t just about parties, but gift-giving, which means that anything from body products to candles could be packed with a graduation theme. Make sure to cover all the angles when preparing for graduates this spring.

Green Packaging Practices: 4 Sustainable Product Label Materials

time-to-go-greenUse Green Packaging Practices to Communicate Earth-Friendly Missions

When you make environmentally friendly products, it’s important to support these efforts with green packaging practices. To help companies with green missions achieve their goals, Lightning Labels has four different sustainable materials for eco-friendly labels: EarthFirst PLA, Recycled Kraft, Recycled Vellum and BioStone. With Earth Day coming up on April 22, now is the ideal time for brands to try out a new labeling strategy to prepare. Changing labels can get shoppers’ attention, and green labels are a good way to promote environmentally sound practices. When you use an eco-friendly option from Lightning Labels, you can include a note about packaging on the label to inform customers that they are making a smart choice.

EarthFirst PLA and BioStone are Sustainable Product Labels

Lightning Labels offers several options for sustainable product labels. Made from stone rather than trees, BioStone is the most ecologically friendly of Lightning Labels’ materials. This label base is fully compostable and biodegradable, which makes it perfect for composting, an attribute that will appeal to many consumers. It also has good ink adhesion, so you won’t have to compromise on appearance.

Lightning labels was one of the first digital printers in the U.S. to offer the option of EarthFirst PLA, which looks like the popular white BOPP material. The appearance is similar enough that many can’t tell the difference. However, EarthFirst is made from corn instead of petroleum.

Try Kraft or Vellum for Recycled Labeling Materials

Lightning labels also provides excellent recycled labeling materials, such as Kraft and Vellum. Both are made completely from post-consumer waste, making them a very sustainable option for labeling. They are also suitable for machine application. Vellum is a white material that creates an excellent base for most labeling strategies. The Kraft material creates an earthy, organic look that will be appealing to many consumers who are concerned about the environment. A label like this can automatically signal to customers that your brand supports green practices.

With Lightning Labels’ high-quality selection of eco-friendly labels, any company should be able to find a packaging strategy that reflects its brand. From an earthy appearance to a label that no one would even guess was recycled, Lightning Labels can help companies select the right materials for each product. Green labels send a message that companies are truly committed to sustainable practices.

Green Vibes: Marketing to Eco-Conscious Consumers With Sustainable Labeling

Eco-Friendly-LabelsUse the Right Materials When Marketing to Eco-Conscious Consumers

When you’re marketing to eco-conscious consumers, you have to make sure you use earth-friendly packaging materials, such as Lightning Labels’ stone paper labels. Back up your commitment to green initiatives by using environmentally sound packaging, such as recyclable or post-consumer waste materials. Earth-conscious shoppers will be on the look out for products that have green packaging in addition to a product that is environmentally friendly. Lightning Labels provides a variety of different options for companies that wish to use more sustainable packaging. Depending on the needs or interests of your brand, Lightning Labels offers a suitable solution. Companies can use eco-product packaging and still have items that look great. For instance, our EarthFirst PLA is made to look and feel similar to White BOPP, while Kraft has a unique earthy appearance that is sure to appeal to some consumers.

Use Sustainable Labeling to Tell Your Brand’s Story

While using the right materials is important, there’s more to eco-friendly marketing than just sustainable labeling. Environmentally conscious consumers really engage with a brand’s identity, and a big part of that is the story that lead them to create the product in the first place. Before creating a labeling strategy, your company should draft a mission statement or a story that succinctly demonstrates why you decided to start distributing your product. What niche are you filling with your green products, and why do you feel it’s necessary to do so? Write out a short passage that demonstrates both your commitment to the environment and your company’s mission. This will get your customers interested in your company, not just its products.

Eco-Product Packaging Sends the Right Message

Companies that make green products can use the space on eco-product packaging to have promotions or raise awareness for environmental issues. If you create engaging eco-friendly custom labels that educate customers, they are more likely to return to your items, particularly if you provide new information every so often. Whether you have a specific environmental focus, like an interest in green energy or you just generally hope to reduce your company’s impact, you can include helpful facts and tips on product packaging that keep shoppers interested. A lot of businesses also use this space to direct customers to an online presence where they talk more in depth about the issues that concern them. You can also inform consumers of a promotion. For instance, you can create an initiative where a certain percentage of profits from one item goes to a specific nonprofit organization.

 

Barbecue Sauce Design Tips to Target Your Markets

Grow Sales by Utilizing Barbecue Sauce Labeling Design Tips

barbecue design tips from Lightning Labels

Use barbecue design tips to grow sales.

Lightning Labels’ barbecue sauce labeling design tips can help brands target the right markets. Barbecue is an American staple, beloved by food professionals, gourmets and backyard grillers alike. If you live in the U.S., chances are you’ve had barbecue and will again once the weather begins to warm up. This means the consumer base for barbecue sauce is incredibly varied, stretching across states even into international markets, which have their own styles of barbecue. By targeting your barbeque sauce labels to a more specific group, you could see an increase in sales.

Think About Targeted Markets for Barbecue Sauce

There are two main groups to think about for targeted markets for barbecue sauce: gourmet foodies and more casual consumers. Some people just want to purchase a cheap but delicious barbecue sauce to improve the taste of their neighborhood barbecue, a go-to condiment to slather on chicken or ribs. Others are more concerned about flavor profiles, recipes and food pairings. Depending on which group you aim to impress, your label strategy should be somewhat different. Make sure you include information that will appeal to your target market. For foodie types, you can emphasize ingredients, like specific peppers and spices, as well as the best ways to use the sauce.

Overall taste may serve you better for the more casual eaters. Is it tangy, spicy or sweet? Do you have testimonials to highlight? Promote how easy the product is to use in all situations and how it improves the dining experience.

Consider Geography for BBQ Sauce Label Marketing

BBQ sauce label marketing gets your products seen by the right shoppers. Another element to think about for barbecue and hot sauce labels is what style of cuisine your sauce works best with. According to Time Magazine, BBQ sauce differs by region in the U.S. Memphis, Tenn., North Carolina, Kansas City and others all claim to have unique styles. For instance, Memphis is famous for serving up pulled pork that has been soaked in a sweet tomato-based sauce, while western Texans prefer mesquite-smoked brisket. Of course, the U.S. doesn’t hold a monopoly on barbecue, either. Many countries have unique styles of this preparation method. From Jamaica to Korea, the barbecue phenomenon is international. Be sure to promote the unique geographical origins of your product, if they exist. Some purists will want to know.

Creating Water Resistant Bath Product Labels For Wet Conditions

Choose Lightning Labels When You Need Labels for Wet Conditions

labels for wet conditions from Lightning Labels

Bath and body products often require labels for wet conditions.

When you create bath and body products, you should consider labels for wet conditions. Consumers have certain expectations for lotion and shampoo labels. Shoppers want these items to be usable in watery places like bathtubs and showers. It can be aggravating when labels shred or peel off after exposure to moisture. Products certainly look less attractive this way, but there are often important details on labels that consumers may want to maintain for reference. For instance, ingredients, directions and branding are included on labels. When these disintegrate, customers may be reluctant to choose your product again. Luckily, with Lightning Labels’ array of water- and oil-proof materials, brands don’t have to compromise on appearance when selecting a label for durability.

Waterproof Shampoo Labels Inspire Consumer Trust

Brands should use waterproof shampoo labels to ensure that shoppers keep choosing their products. Labels usually include some important information that customers would rather keep around. For example, if your product has specific directions for the amount of product to use during each wash, it’s vital this information stays put. In addition, shampoo bottles generally list ingredients. When the label rubs off after entering the shower, there’s no longer an easy way to access these details. This information is there for a reason, so you should take care to make sure it remains intact throughout the duration of the item. On top of that, your packaging reflects the overall integrity of your products. It simply will not reflect well on a brand if the packaging doesn’t hold up. To avoid this issue, choose Lighting Labels’ Polypropylene BOPP, an oil- and water-resistant material that will keep labels steadfast.

Water Resistant Bath Product Labels Are A Necessity

Generally, it’s in a brand’s best interest to print water resistant bath product labels. Since the label is an integral part of your branding strategy, you want to make sure it maintains a pristine appearance day in and day out. Custom shampoo bottle labels are usually stored in the shower, which means they should be able to stand up to handling, soaps and fluids without fading. When your products have a sturdy label, you can help ensure that customers are looking at your product every day and engaging with your brand in a favorable way. When combined with eye-catching design, a waterproof label can keep your company ahead of the competition.

Labeling For Longevity: Creating Heavy Duty Labels That Last

Know the Right Materials for Creating Labels That Last

durable labels that last from Lightning Labels

Some products require durable labels that last.

Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine. Having a label that stays put doesn’t just benefit the brand, it also helps to ensure consumers will return to your products time after time.

Use Heavy Duty Labels For Outdoor Applications

If you make a product that will be stored or spend a significant amount of time outside, you need heavy duty labels. Vinyl labels are probably your best bet. Flexible vinyl labels can stand up to the elements and make sure your branding information, as well as any directions for use, don’t fade away. Labeling is an essential part of your promotional strategy, so it’s in your best interest that it remains intact. However, a fading or peeling label is also unattractive to consumers. Make the right labeling choice so you can avoid irritating your customer. To further protect labels from sun or weather damage, you may also want to consider a UV Outdoor Gloss laminate, which can help prevent your designs from fading in the sun. Stronger adhesives can also help product labels remain steadfast throughout the year.

Lost Lasting Labels Inspire Consumer Trust

No matter what kinds of products you create, long lasting labels can make the difference in whether a shopper will return to your product. Labels are part of the functionality of an item. Packaging that falls apart can be irritating for customers. Bath product labels, for instance, should be made with a material like polypropylene BOPP, which is oil- and water-resistant. To increase the longevity of BOPP labels, you can also add a laminate to further protect the product from whatever messes it’s exposed to. BOPP pairs nicely with a High Gloss or Matte finish. High Gloss provides a shiny, sleek look, while matte allows you to handwrite on the surface. A durable label doesn’t have to be unattractive, either. BOPP comes in several different colors and Lighting Labels offers a wide variety of options to ensure you find a label that reflects your brand.

Gold Labels: Your Guide to Printing Flashy, Metal-Colored Labels

Printing Flashy Labels Gets Consumer Attention

printing flashy labels from Lightning Labels

Printing flashy labels can remind consumers of awards and medals.

Printing flashy labels is a good way to catch the shopper’s eye. Using silver or gold labels is a sure-fire way to break the monotony of the store shelf. When you’re introducing a new product, design or recipe, a metallic shine is a great way to let shoppers know that something is different. For instance, if you have introduced new easy-to-recycle packaging, a silver sticker is a great way to communicate this to shoppers. Especially in the food aisle, most shoppers won’t be expecting to see shimmering packaging. In situations where consumers make decisions quickly, using a metallic finish can give products an edge simply by way of being eye-catching. Best of all, metallics, particularly silver, tend to look good with many different colors. This means you can integrate a little sparkle into your labeling strategy without having to overhaul your branding. You can also take advantage of the unique connotations that metallic finishes have when designing labels and stickers.

Gold Labels Can be Used Strategically

Using silver or gold labels makes items appear luxurious and valuable. When most people think of awards and accolades, they usually come with a metallic ribbon or statue. Gold, silver and bronze remind us of winners. Particularly, if your brand has won a taste test, or your company has received some other award, a metallic sticker can more successfully draw attention to this fact than a regular color might. It will also lend a bit more credibility to the claim of being award-winning. Metallics have other connotations as well. Traditionally, they are expensive. Kings and queens adorned themselves in silver and gold. This means adding a metallic sheen can be reminiscent of value and sophistication.

Metal Colored Labels Make Products Look High-Tech

Metal colored labels can be be integrated with other innovative packaging ideas. Metallics have other connotations in the digital age. While they can bring to mind old-school royalty, when implemented with a slightly different color scheme, they can seem tech-savvy. When used with black or gray, silver labels can make packaging take on a futuristic appearance, perfect for any brand that wants to appear ahead of the curve in their industry. Metallics are also a good way to make body product packaging more appealing for male shoppers. Silver and chrome are also reminiscent of speed and efficiency because they bring to mind cars, trains and airplanes.

Use Metallic Labels Creatively

On top of sending a message, metallics are simply attractive and often more interesting to look at than the average packaging material. They can be eye-catching, but they can also create unique labeling that brings greater attention to your brand’s innovative perspective. You can print on top of a silver label in more subtle ways. For example, a refreshing drink company could use silver to portray a crisp lake or body of water on a label. This could also work for snowscapes, or images of cities. No matter what your labeling ideas, metallics can be integrated in refreshing ways.

Target Your Market With Hot Sauce Labeling Design Tips

Use Hot Sauce Labeling Design Tips to Aim Products at Consumer Groups

hot sauce labeling design tips from Lightning Labels

You can target gourmets or casual eaters by considering hot sauce labeling design tips.

Different hot sauce labeling design tips may appeal to varied sections of the market. Marketers may be able to tap into recent food trends to come up with ideas for printable food labels. For instance, consumers that consider themselves “foodies” are on the rise. Some of these individuals like to cook gourmet meals for themselves, others enjoy dining out at the hottest new spot and trying new places frequently. On the one hand, many of the most popular restaurants are beginning to incorporate street food into their menus by adding ingredients you may not usually find in these homegrown favorites.

This means hot sauce may well be capable of transcending the gap between the casual food consumer and self-proclaimed foodie. Feel free to be open and creative when designing hot sauce labels.

Consider Targeted Markets for Hot Sauce Labeling

Think about different targeted markets for hot sauce labeling. Is your product “haute sauce” or “hot sauce?” That is, who’s buying your condiments – foodies, more general consumers or a little bit of both? While you may be able to aim your product somewhere between these groups, other brands may want to pick a side. Are foodies your main customers, or do broke college kids pick up your delicious hot sauce to make their bland dorm food more palatable? Depending which version sounds like your typical shopper, you may want to emphasize different aspects of the label. For college students and others looking to spice up a boring meal, the price point may be the best seller. For Epicureans, you may want to focus on unique ingredients and flavor profiles, as well as the best cuisine to accompany the sauce.

Smart Hot Sauce Label Marketing Can Grow Sales

Hot sauce label marketing is the best way to increase visibility with consumers. Once you’ve identified what kind of shopper you’re targeting specifically, it will become a lot easier to design fun labels that are really appealing. For instance, a big part of foodie culture is social – not just the experience of dining, but sharing it via social media. Is your label design Instagram photo- or Facebook status-worthy? Make sure you indicate on the label if your company has a social media presence. It may even be smart to encourage people to use a specific hashtag when posting about your sauces. An attractive and interesting hot sauce label will sell itself, but don’t forget to include the important information, like ingredients and branding.