Don’t Let Limitations Compromise Your Custom Labels
Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.
Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.
Skimping on Custom Stickers Could Disengage Consumers
Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.
Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.
With such stiff competition out there, why sell yourself short just to save a buck?
Quality Labels, Low Prices
With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.