Editor’s Note: James Lowry is the General Manager of Lightning Labels. With almost 24 years of professional experience in the printing industry, he really knows what he’s talking about when it comes to producing top-notch product labels. If I was you, I’d consider memorizing his copywriting tips below. You can pick up more great tips from James in the column he writes for The Lightning Flash, From the Desk of Our General Manager.
Before you even begin to write copy for your product labels, you need to consider how your packaging will impact your label copy. Make sure you understand the size of the label that you will be able to use and if you will be able to use more than one label. It is critical to understand the amount of “real estate” available for your copy.
Other aspects of your packaging that may or may not impact your label copy include:
- The materials used in your packaging. For instance, if they are eco-friendly, you may want to note this in your label copy.
- The environment your product will be in after the label is applied to its packaging.
- The type of product container your labels will be applied to. This may impact whether you use clear labels, simple labels, or elaborate 4-color process labels.
Next, you want to make sure you know what is legally required to be printed on your labels. Depending on your product and where you are selling it, you may be required to include product ingredients, barcodes for retail sale, and/or copyright tags. These are just a few examples of what may be legally required to be incorporated into your label designs and therefore impact the label copy you write. Continue reading “How to Write Effective Copy for Product Labels” »