While the economy is slowly bouncing back, many businesses are being forced to cut costs wherever they can. This thrifty mindset extends to every business activity, ranging from marketing to actual production. Businesses looking to save on expensive graphic design costs may also consider leveraging design crowdsourcing websites such as MycroBurst and 99designs.
Let me be clear. When it comes to designing and creating new labels, hiring a local graphic designer is the best way to create high-quality label designs that match your packaging, products, and brand perfectly. But if you can’t afford to do this, utilizing design crowdsourcing websites may very well be your next-best option.
If you choose to use one of these websites, they will help you host a design contest. You will answer several questions about the the type of label design you need and how much you are willing to pay for it. Most websites like this require you to pay for your design upfront. Some design crowdsourcing websites such as 99designs offer combo packages that save you money if you have multiple design projects, and a few even offer money-back guarantees if you aren’t presented with a suitable design.
Once your label design contest launches, graphic designers will submit their design concepts for your consideration. You can post feedback on the designs, which may or may not inspire some designers to tweak their original submission in hopes of winning the contest (and the payment that comes with it). Some websites allow you to invite friends and colleagues to vote on their favorite designs or rank them in order of preference. Ultimately, though, you make the final decision.
This strategy can be very effective for two reasons. First, it’s cost efficient. Rather than paying one artist a high price, companies get multiple designers to compete for the same job. Second, it gives you more options — rather than being limited to a single artist’s creative mind, you can choose from several different designers who each view the world uniquely.
Once the label design has been finalized and you have the rights to use it, you can then send it to a custom label printing company such as Lightning Labels to be produced.