High-Quality Bath & Body Labels Reflect the Excellence of Your Product

Bath and Body Product LabelsBath and Body Product Labels Must be Pristine

While presentation is important for any consumer good, bath and body product labels are particularly crucial to the success of brands in this category. This is because loyalty tends to be scarce when it comes to this product category – people tend to buy whatever is on sale or attracts their attention, according to one study conducted by Mintel and reported by GCI Magazine.

Because people have such little regard for bath and body product brands, that means every time they need to buy a new item in this category, it is a new opportunity for companies to make a sale. This means they need to have standout packaging, as this can help attract the customer’s attention and may encourage them to think about purchasing select products over others.

Considering the potential market of health and beauty products, companies in this category need to make labels a priority. Not only do labels and packaging contain crucial information such as ingredient lists and usage instructions, but they also play an important role in terms of leaving positive impressions on potential customers.

Quality Custom Labels, No Matter Dry or Wet

One of the issues that many bath and body care product manufacturers encounter when producing their quality custom labels is the fact that packaging must be able to withstand a variety of storage conditions. For example, shampoo labels need to look pristine while sitting on dry shelves, but they also need to stand strong even while in wet showers.

If label adhesive gets loose while wet, or if the paper liner itself wrinkles or rips, the product itself not only looks unprofessional, but it could also lead to incorrect usage. For example, if the labels for conditioner and shampoo products fall off, people may wind up using each of the items incorrectly.

In that regard, careful consideration must be made when designing bath and body care product labels. It is not like designing more conventional packaging – these labels must stand firm to ensure the brand looks professional before, during and after use.

Partner with the Right Printer for Customized Product Labels

If bath and body care manufacturers want to print the perfect customized product labels, they should work with an experienced printer. The small things – such as understanding the needs of bath and body label companies and the perfect liner to withstand showers – often come naturally to professional printers, and help ensure brands do not print labels that will come off easily.

Choosing the Right Colors to Achieve Brand Success

Colors Brand SuccessCustom Product Labels Need to Make Effective Use of Colors

When companies are thinking about redesigning their custom product labels, the first thing they need to look at is their use of colors. Although many brands may not realize this, color is actually a tremendous tool when it comes to conveying meaning and messages in a nonverbal way. Each and every color can convey something different, particularly when used in different combinations or by a specific brand.

Empower Yourself With Color Psychology, a website that focuses on the different meanings of colors, noted how even a single color can allude to multiple messages. As the source noted, someone wearing red could want to give off the message that he or she is ready to take action or perhaps feels passionate about what he or she is doing on that given day. Perhaps the individual is even feeling angry or fiery for one reason or another.

Think of a label as clothes for a product. Packaging similarly conveys various messages based on the item or brand in question. By choosing the right colors and matching them to the appropriate brand or product, companies will be better positioned to engage prospects.

How Colors Affect the Perception of Brand Labels

So, how does the use of particular colors modify the messages being nonverbally conveyed by brand labels? Here is a quick run down of some of the most popular colors, as noted by Changing Minds:

  • Red: Red tends to embody energy and passion. This is a great color for brands that want to be perceived as being bold and strong – perfect for dietary supplements, pipe cleaner manufacturers, hot sauce and other similar commodities.
  • Pink: The color pink is generally associated with femininity and love. Products designed for women, such as female razors or beauty products, tend to use labels accented by the color pink.
  • Orange: Orange tends to convey a sense of affordability and low cost. Because of this, orange labels are perfect for budget-priced products, such as a store-brand of a name-brand product.
  • Purple: The color of royalty and elegance, purple is best used for high-end products that want to convey a sense of luxury and sophistication – you might see top-shelf spirits use the color purple to accent their labels.
  • Green: Durability, reliability and environmental friendliness. Product manufacturers producing all-natural goods that are safe for the environment often use the color green with their labels.
  • Blue: Honor, trust and loyalty. Brands that want to embody trustworthiness and security will use the color blue in their logos or on their product labels. For instance, banks and home security products may feature this color.

Print Online Product Labels to Get the Best Colors

Regardless of which colors are used, it is critical that brands contract a professional printing company to produce their product labels. This will help them avoid the issue of their labels coming out with the wrong colors. One of the worst things that could happen is designing a product label, only to have the hues be slightly off on the finished version.

Prepare for Holiday Gift-Giving with Custom Wine Labels

Holiday Custom Wine LabelsPersonalized Wine Labels Bring Gifts to the Next Level

Homemade gifts are always appreciated, but going the extra mile by adding personalized wine labels can leave an even bigger impact on the recipient.

Think of it this way – if people have ever received a homemade gift before, it is generally obvious because it comes in nondescript packaging. While it takes time to make these goods, subconsciously, homemade gifts may send the message that givers did not try as hard as they could have when getting a gift for the other person.

However, professionally printed, personalized labels can bring the gift to the next level. These labels and stickers can take the gift from a homemade project to something very near a professional level. It shows that the present was not something that the person had lying around and decided to repackage at the last moment as a gift. Instead, personalized labels make it clear the gift giver went through the effort to create a present specifically designed for the other person.

Custom Wine Labels Transform Holiday Gifts

With the holidays coming up, custom wine labels should be incorporated to any homemade wine projects gift givers may consider. Many people enjoy crafting their own wine or perhaps they just want to give a bottle to their friends with their own unique spin on it. Custom wine labels are perfect for the occasion, allowing gift givers to add an extra level of polish to their gift.

Whether they want to invent a creative brand for their wine or simply want to create a personalized label with the recipient’s name, a message, an in-joke or anything else, custom labels are the best way to do this. Customized wine labels can feature anything that a customer may want to put on it, such as funny imagery or their own logo.

Labels for Wine Bottles Will Not Break the Bank

While printing custom labels for wine bottles may sound like a time-consuming, costly endeavor, it actually is not a big deal at all. By working with a professional label printing company, anyone can print the perfect label for their wine gifts.

Holiday Themes Help Candle Makers Get Seasonal

Customized Candle LabelsCandle Labels Help Manufacturers Fit Every Holiday

Candle labels do more than convey information about a product, they also help manufacturers position their candles for specific seasons, holidays and other themes.

Take one look at the next two months and it will become quite apparent there are numerous occasions that may call for specialized candles. For instance, orange and black candles may be perfect for Halloween celebrations. Advent candles are a common decoration in advance of Christmas, while menorah candles play a pivotal role in the observance of Hanukkah. Whether it is a religious celebration, a holiday or simply a way to commemorate the passing of seasons, there are candles can be used for numerous occasions.

Print Custom Candle Labels to Celebrate the Times

Candle makers will want to take advantage of seasonal events, and the best way to do this is to print custom candle labels. Labels can be updated quickly and seamlessly to fit any event, whether it is Halloween, Christmas or anything else.

For example, updating a label with a picturesque, snow-covered landscape can help drive home the message that a specific candle is made for winter. Conversely, an orange and black label with spooky graphics may convey the notion that a candle is perfect for Halloween party decorations. Candle manufacturers can combine these labels with specific seasonal scents or wax colors to create total package candles designed for specific holidays.

Although many businesses like to think of their packaging as being more or less permanent and do not want to update it frequently, label printing is actually quite cost-effective, and being seasonal with designs may actually generate a few additional sales along the way.

Personalized Candle Labels for Specific Events

Of course, along with the change of seasons comes reason to celebrate, and personalized candle labels may be perfect for any occasion. Perhaps a business is holding an office New Year’s party or a religious organization is gathering attendees to observe a specific event such as Christmas.

Candle labels can be personalized for these specific events, featuring the brand name and insignia of the company holding the event, the names of guests (perfect for assigning people to specific tables) or any other specific information on them. This will help organizations create a branded event instead of using generic labels.

Emphasize Weight Loss Benefits to Make Your Nutraceutical Products Stand Out in 2015

Nutraceutical ProductsCustom Labels Help Nutraceutical Brands Stand Out in the Crowd

Although the dietary weight-loss supplement industry may be incredibly competitive, it is not impossible for nutraceutical brands to leave their mark if they have the right custom labels.

According to Today’s Dietitian, American consumers spent as much as $30 billion on dietary supplements in 2011, particularly products that promised to help them lose weight. In fact, approximately one-third of people making serious attempts to lose weight have turned to various supplements to help them achieve their goals. These products are particularly popular among young Americans, which makes the supplement market a lucrative venture for many companies.

Reaching the Right Audience with Weight Loss Product Labels

As nutraceutical brands look to corner the market with dietary products, they need to pay special attention to their weight loss product labels. Some people approach supplements, vitamins and other dietary products with a healthy degree of skepticism, as there have been numerous reports of some weight loss brands not delivering on their claims.

This is for good reason – regulations regarding dietary supplements are actually significantly less strict compared to advertising standards for actual medications. While the U.S. Food and Drug Administration can establish ingredient list regulations, overall, the organization has significantly less authority than many consumer advocates would prefer, Today’s Dietician added.

Product quality is definitely of the utmost importance for engaging new prospects successfully, but at the same time, having a well-designed product label can also go a long way with establishing a brand as a credible entity. Poorly created labels that wrinkle, peel or just are not designed well may only serve to reinforce customers’ skepticism of a particular product.

Nutraceutical Labeling for Up and Coming Companies

Nutraceutical labeling is vital for delivering a great first impression with customers. Given the fervor around the national obesity crisis and the interest among young consumers with disposable incomes, the weight-loss market is a great avenue for any business to check out.

As companies look to get into this market, they need to establish themselves as credible brands that manufacture quality products. Companies often spend a lot of time producing effective supplements, so it would be in their best interests to also invest in quality labels that will help their goods stand out in shelves and really pique the interest of prospects.

New Year, New Labels: Update Your Nutraceutical Labels to Appeal to Weight Loss Resolutions

2015-Nutraceutical-labelsDesign New Nutraceutical Custom Labels for 2015

A new calendar year is the perfect time for companies to rethink their custom labels. For businesses, a lot of changes can occur over the course of a year, and they may look to expand to new target markets, roll out innovative products, remove outdated offerings and make a number of other changes. New custom labels are a great way to make that clean break and reset the brand image.

When it comes to nutraceutical companies, the new year is the perfect time to revise product labels. People often make various health-related New Year’s resolutions – perhaps they want to lose weight, get in shape or put on some muscle. Those are all common resolutions, but many of these people may not know where to start or which products they need to embark on their journeys to fulfill their goals.

Seasonal custom labels may lead people down the correct path while also establish the nutraceutical company in question as an industry thought leader. In that regard, the product label is not only beneficial as a marketing piece to generate sales, but a necessity for inspiring loyalty in customers who will come back to the brand for future purchases.

Custom Labels Must Be Made for the Target Audience

When nutraceutical brands rethink their custom labels, it is pivotal they keep their target audiences in mind. For example, a supplement manufacturer may have a very specific audience to consider – weight lifters, people on diets and other health-conscious individuals. This affects the claims that are featured on labels, imagery used and other prominent packaging elements.

However, if nutraceutical companies want to do a special, limited-run release – for instance, targeting people making new years resolutions – they need to rethink their approach to label designs. Resolution-makers may not be well-acquainted with supplements, vitamins and other dietary consumables. Product labels should reflect that by perhaps being easier to understand – featuring less jargon and containing more detailed usage instructions geared toward people who may be new to the fit lifestyle.

Nutraceutical Labeling for All Occasions

Regardless of whether supplement companies want to update their nutraceutical labeling for New Year’s or any other event, they must keep the target audience in mind. This will help them craft the most relevant packaging and maximize their appeal to customers.

 

Grow your Brand with Customized Wine Bottle Labels

Custome Wine Bottle LabelsPersonalized Wine Labels Grow Vintners’ Brands

Just as vintners labor tirelessly over their latest batch of wine, so too should they spend the necessary amount of time developing their personalized wine labels. In the absence knowledge, people often look at wine labels as a means of learning about certain brands. A creative wine label that is not only expertly designed aesthetically but also conveys all the necessary and required information can be a great asset for any burgeoning brand to leverage.

When it comes to a high-end products such as wine, the brand name matters significantly. Unlike other products, particularly goods such as paper towels that are primarily for utilitarian purposes, wine attracts a certain breed of consumers. To them, wine is a part of their persona, and one study conducted by French Wines with Style even came to that direct conclusion.

“They say you can tell a lot about someone from their favorite tipple, and it seems that it is definitely the case when it comes to wine,” a spokesperson from the company told the Daily Mail. “From the study, it looks as though those with certain personality traits are drawn to certain styles of wine.”

This is why it is so important that vintners keep their brand positioning in mind. When people find brands they like and speak to them as individuals, they are likely to become repeat buyers in the future.

Custom Wine Labels are Where the Branding Starts

Of course, there are a number of important factors to consider when selecting a wine, but vintners should not underestimate the value of custom wine labels. People will look for they type of wine, where it is made, its age, what ingredients were involved in the making of each bottle and other crucial information. All of this data can be printed straight on the wine label.

The front of the label is where vintners get to promote their brand. Everything from the imagery and font used to the promotional ad copy written to sell the bottle to consumers needs to be designed with the target audience in mind.

Printing Labels for Wine Bottles

Because labels for wine bottles are so crucial for establishing a brand, vintners should work with experienced label printing companies to ensure they come up with high-quality labels that put their brands in the best light.

Raise Awareness for Your Charity with Personalized Stickers

Personalized Stickers

Personalized Stickers for Breast Cancer Awareness Month

Personalized stickers can be used by a wide variety of charities to help build awareness for their cause and may aid them in fundraising, getting people involved as volunteers and other such mission-critical tasks. When it comes to charitable foundations, garnering exposure is key to success and powers all of their other activities.

With Breast Cancer Awareness Month currently ongoing, charities should be actively considering the goals of their current initiatives and then considering what they can do to achieve these objectives. As The Guardian noted, many organizations actually do a poor job of setting goals for themselves, which results in them being unable to accomplish their objectives.

These goals do not have to be overly technical – they can be as simple as a single sentence, such as maximizing event attendance. They do, however, have to be clear and actionable. In the previous example, charities can then go about finding ways to raise awareness of events and deploying initiatives to get people to come and participate.

Utilizing Personalized Event Stickers to Accomplish Objectives

Personalized event stickers can be used by charities for a number of distinct purposes and because they are so versatile and inexpensive to use, nonprofit organizations should consider all the different potential uses.

For example, say charities want to sell products and donate the proceeds to breast cancer research and treatment. They can use product stickers to mark which items are a part of the promotion, which allows customers to pick the products that qualify if they want to contribute to the cause. Charities could also use specifically designed stickers for limited-run products that will only be sold during Breast Cancer Awareness Month.

Or, if charitable foundations want to promote an upcoming event, they could send personalized event stickers to people on their donation list via direct mail. This not only informs frequent donors of the upcoming event, but it also gives them a way to advertise the event to other people. For example, recipients could mount stickers on community event boards or place them on their equipment at work to raise even more awareness.

Custom Stickers: The Perfect Solution for Charities on a Budget

Perhaps the best thing about custom stickers in the context of nonprofit organizations is the fact that they are not expensive, yet they are incredibly powerful tools. Compared to other promotional mediums, such as radio or television ads, sending a few stickers to contributors on charities’ lists is not very expensive.

3 Tips for Maximizing First Impressions for Promotional Product Labels

Promotional Product LabelsPromotional Stickers Help Brands Get off on the Right Foot

People are often told not to judge books by their covers and should regard quality over everything else, but when it comes to promotional stickers and brand labels, that may not be the case. In lieu of any other information, labels and stickers are often product manufacturers’ best ways of garnering shoppers’ attention and making positive first impressions.

Food Navigator reported on a study conducted by researchers Simone Mueller and Gergely Szoinoki, who found that various label cues actually have a strong impact on how people evaluate goods. The report focused primarily on wine bottles, but product manufacturers from a variety of industries may be able to learn from the study.

Essentially, label style and design played a significant role in people’s assessment of products and brands, and were even more influential on purchase decisions than blind taste tests. This was particularly the case in young consumers with no experience with buying wine – they did not know what to look for in terms of where the beverage was made or other key facts, so labels were actually tremendously important in piquing their interests.

Because product stickers and labels are so important to establishing brand connections, here are three design tips to get companies started:

1. Custom Logo Stickers Must Keep the Target in Mind
Who are companies trying to reach with their custom logo stickers? Different label designs can radically shift the message brands are sending to prospective customers. Using different colors, imagery, fonts and other aspects can completely reposition a product in the mind of customers. Vibrant, loud colors and cartoon-inspired graphics may make an item appeal to children, whereas more subdued imagery with minimal design work can make the same product seems luxurious.

2. Custom Decals Need to Be Professional
By working with experienced printing companies in the production of custom decals, businesses can rest assured they are getting the best labels for their products. There are a lot of considerations that must be must be taken into account, ranging from budget to where the item will be stored.

3. Ensure Labels Meet Regulatory Standards
Although not really a design tip, it is crucial to ensure that companies consider any regulations when creating their labels. No one wants to fabricate the perfect label, only to find out they forgot to include room for an ingredient list.

Support Breast Cancer Awareness Month with Custom Stickers

Breast Cancer Custom StickersPromote Breast Cancer Awareness Month Activities with Custom Event Stickers

October is Breast Cancer Awareness Month, which means many businesses will participate in activities designed to bolster exposure for preventive measures and raise money for research for breast cancer. Custom event stickers can be used by companies for a variety of purposes, whether they are sold to customers to raise donations or printed for promotional purposes.

The Different Ways to Utilize Awareness Stickers

Awareness tickers can be placed around stores as decorations to remind customers of Breast Cancer Awareness Month products and services. For example, Forbes reported that Panera Bread offers customers its seasonal Pink Ribbon Bagel during October, which helps the brand raise $1.3 million annually for charities.

Stickers could be posted as decorations around the store to ensure people are aware of the product and know how the funds from the purchase are used. They could even be posted near the checkout so people waiting in line can rethink their order to get the special bagel.

Panera could also send stickers straight to customers as an additional measure to drive awareness. Customers could post these stickers around the workplace (with permission) or the house to ensure everyone knows about the Pink Ribbon Bagel.

Of course, Panera is not the only business that does special things to recognize Breast Cancer Awareness Month. However, all companies could use awareness stickers as a means to promote events and activities, whether they are holding some sort of specific event or are simply selling special merchandise and giving the proceeds to charities. It does not matter whether companies sell clothes, wine or anything else – stickers are great tools for bolstering awareness.

Printing Customized Stickers for Breast Cancer Awareness Month

Although October is already underway, it is not too late for brands to print customized stickers to help drive awareness for themed product offerings and events. This is particularly the case for events happening later in the month.

Digital printing companies such as Lightning Labels offer numerous services that can help brands print limited-run stickers quickly and effectively so they can still promote product offerings and events without breaking budgets. Although these stickers are produced promptly at value price points, they are also high-quality offerings that are sure to garner the attention of any customer that happens to see them.