Bath and Body Product Labels Must be Pristine
While presentation is important for any consumer good, bath and body product labels are particularly crucial to the success of brands in this category. This is because loyalty tends to be scarce when it comes to this product category – people tend to buy whatever is on sale or attracts their attention, according to one study conducted by Mintel and reported by GCI Magazine.
Because people have such little regard for bath and body product brands, that means every time they need to buy a new item in this category, it is a new opportunity for companies to make a sale. This means they need to have standout packaging, as this can help attract the customer’s attention and may encourage them to think about purchasing select products over others.
Considering the potential market of health and beauty products, companies in this category need to make labels a priority. Not only do labels and packaging contain crucial information such as ingredient lists and usage instructions, but they also play an important role in terms of leaving positive impressions on potential customers.
Quality Custom Labels, No Matter Dry or Wet
One of the issues that many bath and body care product manufacturers encounter when producing their quality custom labels is the fact that packaging must be able to withstand a variety of storage conditions. For example, shampoo labels need to look pristine while sitting on dry shelves, but they also need to stand strong even while in wet showers.
If label adhesive gets loose while wet, or if the paper liner itself wrinkles or rips, the product itself not only looks unprofessional, but it could also lead to incorrect usage. For example, if the labels for conditioner and shampoo products fall off, people may wind up using each of the items incorrectly.
In that regard, careful consideration must be made when designing bath and body care product labels. It is not like designing more conventional packaging – these labels must stand firm to ensure the brand looks professional before, during and after use.
Partner with the Right Printer for Customized Product Labels
If bath and body care manufacturers want to print the perfect customized product labels, they should work with an experienced printer. The small things – such as understanding the needs of bath and body label companies and the perfect liner to withstand showers – often come naturally to professional printers, and help ensure brands do not print labels that will come off easily.