Spring for Colorful Custom Product Labels This Season

The Latest Color Trends Can Bring New Life to Your Custom Product Labels

custom product labels for spring

Spring is the perfect time to opt for some brighter hues for your custom product labels.

With warmer weather right around the corner, many companies are ready to give their custom product labels a spring lift with vibrant colors and brighter text. Now that the Pantone Spring 2013 color report is out, there are plenty of colorful ideas you can use to glean some seasonal inspiration. Different hues are known to evoke specific responses in the viewer. With that in mind, here are a few tips and color ideas that will help you freshen up your custom labels this spring.

Emerald Green Will Make Your Product Label Printing Trendy, Attractive

Emerald green is the 2013 Pantone Color of the Year and is the perfect shade for keeping your product label printing on-trend. A bold shade of emerald green will make a label pop while still conveying tranquility. Emerald denotes a feeling of wealth and opulence as well as growth, but its brightness can also energize your product and attract consumers’ attention on the shelves. For an elegant and sophisticated label, incorporate silver text against this luxurious green hue.

Brighten Labels for Products with Poppy Reds

As most people know, red conveys confidence, action and passion. When used as an accent against black and ivory shades on your labels for products, this color seems sophisticated and exciting. This is the ideal color to use to attract attention to your product. Due to its popularity in Asia, this shade is also perfect for products that have a large Asian market.

Hues of Blue for Trust and Reliability

Chase away winter blues with deep cobalt shade. Blue is one of the most universally loved colors, and when used on custom product labels, it conveys a sense of trust and reliability to the consumer. Shades of turquoise are light enough to transmit a spring and summer vibe, and its green tone is reminiscent of the water. This color is ideal for use on labels for products related to health and wellness, as it said to promote feeling of peace and relaxation. Shades of blue are also great accent colors to be used with trendy emerald green labels this spring.

Nectarine Color Schemes for Vibrancy

A hint of orange can add vibrancy to your labels. This color conveys optimism, enthusiasm, warmth and fun. Use this color to uplift. To maintain a sense of sophistication, balance this lighthearted color with a darker shade of blue.

Yellow for Zestful Custom Label Infusions

To lighten any label, try infusing it with a streak of sunny yellow. Known to help stimulate mental abilities, this color is good for products related to education and learning and is ideal for products marketed to children and young adults. Citrus tones denote a cheerful optimism, and as with the color orange, this hue works well for adults when balanced with navy blue [and emerald green] for an optimal balance.

No matter which colors you choose for your custom product labels this spring, don’t be afraid to freshen up the overall look of your products’ springtime design with clean and colorful custom printing projects.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

3 Ways to Prepare Products for Easter with Festive Custom Labels and Stickers

Wish Consumers A ‘Hoppy’ Easter With Updated Custom Labels And Stickers

custom labels

Lightning Labels offers tips to give custom labels and stickers a unique Easter design.

Lightning Labels, a custom label and sticker printing leader, is reminding manufacturers Easter is right around the corner. When people are shopping for great deals on Easter basket treats, gifts or products for holiday dinners and gatherings, a cheery and unique Easter design may be just the ticket to grab their attention.

A common misconception is that Easter marketing and design should be based on a color palette of pastel colors – soft yellow, greens, pinks and blues – but modern design trends allow for much more creativity when designing holiday product stickers. Consider ditching light green hues for punchy accents of emerald green, the 2013 Pantone Color of the Year, which is sure to stand out from the sea of pastel printed labels and stickers on store shelves and online.

“Manufacturers and marketers are encouraged to be unique and create updated Easter labels for their products, which can have a huge impact on their holiday sales,” said AnneMarie Campbell, Lightning Labels Business Development Manager. “Because it’s so important for products to stand out among competitors, custom printed labels and stickers can be a cost-effective way to regularly update products to reflect upcoming holidays and seasons, keeping people’s attention while making sure they don’t break the bank.”

How To Save Money On Printed Labels and Stickers This Easter

Regardless of the holiday or upcoming event, business owners, manufacturers and individuals can rely on Lightning Labels’ digital printing techniques that save money and produce high-quality printed labels and stickers. Not only is digital printing fast – turnaround time is just two to three days after placing the custom label order – manufacturers can have total control over the design process and finished product.

Small-business owners and manufacturers have typically avoided custom products so as to not risk spending their budget on updated labels only to get stuck with an abundance of stickers and labels that they won’t need or use. But with advances in digital printing making it easier than ever to order the exact amount needed, even for small runs or label testing, now is a great time to give products the seasonal, festive makeovers that will boost sales and customer loyalty.

3 Reasons to Order Easter Product Stickers

Manufacturers who want to get a head start on Easter marketing and create high-quality custom product stickers can follow these three tips:

1. Add A Snappy Sticker To Existing Custom Labels
Perhaps product labels were recently revamped or manufacturers are wary how a total Easter makeover will go over with existing customers – not a problem! Consider printing a limited run of Easter-themed stickers that can be affixed to products, then removed later if necessary. These custom labels and stickers may be especially beneficial and attractive to customers if they can double as gift tags, which make basket-stuffing and gift-gifting easy.

2. Turn Holiday Product Stickers Into A Limited-Edition Offer
Remind consumers that Easter only comes once a year by offering limited runs of holiday product stickers. Whether these printed labels offer unique designs on standard products or are affixed on items that can only be found around Easter, let people know the clock is ticking for them to make a purchase.

3. Incorporate Easter Printed Labels And Stickers With Current Product Branding
Whether a business or manufacturer is focusing on Easter, Passover or spring season themes, it’s a chance to connect with consumers and remind them about a brand or product line. Consider taking a current marketing or design scheme, then adding seasonal elements that give it flair, but still make it familiar and recognizable for loyal customers.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Get A Head Start On Spring Marketing With Ideas For Packaging

Spring Is Knocking, Are You Ready to Answer with Ideas for Packaging?

ideas for packaging

Revamp ideas for packaging for the arrival of spring.

Lightning Labels, a custom label and sticker printing leader, is excited to announce that spring is almost here, bringing with it a slew of great marketing ideas for packaging.

While recent weather reports of storms around the country may make people feel like winter is here to stay, spring weather is just around the corner. As the seasons change, so do branding opportunities. Soon, consumers will be ditching winter-themed products in favor of new items that embrace spring fever.

“When companies take advantage of seasonal marketing, they’re exposing themselves to major sales potential,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Spring can be a really fun time of year for brands. So many elements of the season symbolize life, which brands should be aware of as they promote their products in stores and online. A custom packaging makeover is a great way to revive items in the consumers’ minds. Lightning Labels custom stickers and labels can create affordable, high-quality packaging that will stand out this spring.”

Springtime Custom Packaging Ideas To Keep Product Sales Booming

There are many ways manufacturers can incorporate the new season into their product custom packaging ideas. When brainstorming fresh ideas, consider these angles:

1. A Time for New Beginnings
Consumers often associate spring with the beginning of something new, so many people are interested in starting new projects, such as losing weight, taking on a new hobby or trying new foods. How does a product help shoppers try something new? Remember to include bold colors and lively text to draw attention to product labels and stickers.

2. Spring Cleaning
Many households and businesses take advantage of the warmer weather to clean up clutter in their homes and offices, which makes spring a niche season for cleaning products. Consider incorporating an image onto your packaging that symbolizes notions of freshness and hygiene. Lightning Labels digital printing allows manufacturers to place aesthetically pleasing, unique photos and illustrations on stickers and labels.

3. Spring Holidays
While the gift-giving season may be behind us, several major holidays are coming up soon, including Easter, Passover and Arbor Day. Redesigning packing to reflect these holidays shows consumers that a product embraces the special day and is a quintessential part of the celebration.

Implement Product Packaging Ideas Affordably

For businesses to implement product packaging ideas in an affordable way, Lightning Labels is offering 10% off on online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada.  This offer cannot be combined with any other offers or promotion. Visit the Lightning Labels website for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Rev Up Custom Labels and Stickers for National Nutrition Month

Celebrate National Nutrition Month with Snazzy New Custom Labels and Stickers

custom labels and stickers

Celebrate National Nutrition Month with new custom labels and stickers.

Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to celebrate National Nutrition Month in March with a new temporary packaging design.

Less than two months ago, millions of consumers placed healthy diet and exercise at the top of their New Year’s resolution lists. While more than half of Americans set goals for 2013, an estimated 88 percent of all resolutions fail, according to a 2007 psychology study, as reported by The Washington Post.

While January is already in the rearview mirror and Valentine’s Day came and went quickly, many consumers have already abandoned their year’s goals. National Nutrition Month is a great time to help them get back on track with a healthy lifestyle that revolves around your products.

Invest In New Ideas for Packaging Without Sacrificing Bottom Line

National Nutrition Month is all about helping people make informed, healthy choices when it comes to eating and drinking. Lightning Labels wants brands to make smart choices too, especially when it comes to testing and investing in ideas for packaging.

“With the gift-giving holidays out of the way, brands can focus on unique, fun marketing opportunities,” said AnneMarie Campbell,  Lightning Labels Business Development Manager. “National Nutrition Month is a great time to try new packaging and nutraceutical label design. Even though consumers may not have stuck to their resolutions, they’re still as health-conscious as ever, and they’re looking for products that help them achieve and maintain a more positive lifestyle. Brands should capitalize on this by incorporating National Nutrition Month into their stickers and labels. With Lightning Labels’ digital printing, finding a fresh temporary or long-term look for product packaging is easy, affordable and enjoyable.”

3 Ways to Incorporate Nutrition Awareness Into Product Stickers and Labels

National Nutrition Month is a great time to try something new with products’ stickers and labels. When designing custom packaging that embraces health awareness, consider these three tips:

1. Add An Image or Two
Placing an image on product labels is a great way to catch shoppers’ attention in stores and online. As they browse through items, they’re likely to spend more time examining and considering ones that have intriguing and unique photos or illustrations. These images may feature the healthy ingredients in a product or depict how the brand fits into an active lifestyle. Just remember to choose visual aspects that are discernible in small format and from far away!

2. Educate Consumers With Relevant and Relatable Text
Because St. Patrick’s Day and spring holiday preparations occur in March, consumers may not realize it’s National Nutrition Month. This is the perfect chance to educate them and show that a company cares about their well-being. By explaining the importance of health and how a brand is relevant on the packaging, a manufacturer can increase brand recognition and reputation, boost customer relationships and ultimately fuel a loyal consumer following.

While health may be a serious topic, consider keeping text lighthearted, brief and original. Using a statistic is a great way to harness interest.

3. Don’t Forget Nutraceutical Labels
Nutrition month is a great time to jazz up nutraceutical labels. While strict laws govern what must be included in the Nutrition Fact Chart, consider adding a little color or a new font in the ingredients list to make products stand out. Emphasize healthy features like fiber or protein content and natural or organic ingredients.

To help businesses get started with new custom labels and stickers for National Nutrition Month, Lightning Labels is offering a discount that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Custom Labels & Stickers Help Consumers Make Heart-Healthy Choices

Happy Heart Month!  Are Your Custom Labels and Stickers Ready?

American Heart Month and Custom Labels and Stickers

Help consumers celebrate heart health throughout the year with custom labels and stickers.

Millions of consumers are focused on their hearts this month, but not just in the spirit of Valentine’s Day. Health organizations have named February American Heart Month to raise awareness of heart disease and healthy living.

Every year, more than 700,000 people in the U.S. have a heart attack and roughly 600,000 die from heart disease, making it the leading cause of fatality in the country, according to the Centers for Disease Control and Prevention. Organizations and brands have taken the opportunity to embrace Heart Month by educating followers and helping them make healthy lifestyle changes.

Why Should My Printed Labels and Stickers Market Heart Health?

There are many reasons why marketing around Heart Month and other healthy causes is a good idea. First, it gives consumers a better understanding of your brand’s personality. By encouraging heart awareness on your printed labels and stickers, you’re showing consumers the cause is important to your company and that you care about consumers’ health. In addition to boosting your brand’s reputation, this helps shoppers understand that you are a reliable health resource and that your products are a part of a positive lifestyle.

Meanwhile, revamping your packaging is a great way to reel in new customers and remind existing consumers of the value of your products. For example, changing your label background color to bright red for Heart Month is sure to catch shoppers’ attention.

Finally, because digital printing makes temporary design changes extremely easy and affordable, there’s no reason not to try a new temporary packaging design.

3 Ways to Show Your Love for Heart Month with Custom Packaging Ideas

To give your products a makeover that will attract consumers and boost your brand cred during Heart Month, consider the following custom packaging ideas:

1. Add a Splash of Color
Red isn’t just the color of heart month – it’s an extremely powerful color, and seeing red can increase a person’s breathing and pulse rate. It’s no wonder advertisers love it! Red can stimulate a variety of feelings and sensations, including energy, appetite and urgency, according to ThinkQuest. Throwing a lot or just a hint of red into your labels could boost your product’s visibility and appeal.

2. Use Text To Educate Consumers
Consider incorporating a small amount of text in your product’s packaging to explain Heart Month and how your product fits into a healthy lifestyle. Remember to keep phrases short, unique and intriguing. It’s a good idea to highlight any special product ingredients and use buzzwords related to wellness, health and weight loss.

3. Take Consumers Beyond February
Sure, February is the official month for heart health, but that doesn’t mean you can’t help consumers get and stay healthy throughout the year. Consider changing up your custom labels periodically to include different inspirational quotes related to well-being or give exercise tips. Digital printing can place high-quality images and texts on labels, so don’t limit your brand’s marketing capability by keeping packaging too simple or ordinary. For food items, consider creating a healthy recipe that features your product and showcase it on the back of packaging.

To help businesses embrace American Heart Month, Lightning Labels is offering a sale that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

Celebrate St. Patrick’s Day With Custom Labels and Stickers

New St. Patrick’s Day Custom Labels and Stickers Will Bring Out the Holiday Spirit

custom labels

Prepare your custom labels and stickers for St. Patrick's Day packaging.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of St. Patrick’s Day to give products a festive temporary makeover.

While Valentine’s Day may have just passed, it’s never too early to start planning the next marketing campaign. With the gift-giving holidays out of the way, brands now have the opportunity to try new, fun custom packaging ideas.

St. Patrick’s Day is an especially important holiday for brands because unlike Valentine’s Day or Mother’s Day, it’s not centered exclusively around one target audience like couples or moms. Every age group and demographic celebrates the holiday in a variety of ways. Brands can take advantage of incredible marketing opportunities on St. Patrick’s Day by revamping printed stickers and labels.

“Young families, couples and friends all celebrate St. Patrick’s Day, which means brands have more audience targeting options,” says Tammie MacLachlan, Lightning Labels Customer Service Manager. “In addition, seasonal packaging always creates a sense of urgency in consumers, because they realize the holiday and the special version of a product won’t be around for long. Even if consumers aren’t looking for festive products next month, new custom labels are sure to command attention. Lightning Labels can help companies effectively reach shoppers by providing them high-quality, unique and fun stickers and labels for their products.”

4 St. Patrick’s Day Marketing Ideas for Custom Labels

By embracing holidays on product custom labels, manufacturers tell consumers that a brand is festive, fun and unique. As marketers ponder which angle to take next month, consider these tips from Lightning Labels:

1. The Luck Of The Irish
The four-leaf clover is a great symbol to incorporate into products’ packaging next month. Marketers can use the image to help consumers understand how “lucky” they are to find the product. Consider adding text that states how fortunate the company is to have such great followers and fans and thank them. Consumers will appreciate this, which can boost brand image.

2. Saving Big Time
Green is a great color for marketers because it can be associated with so many things, including money. St. Patrick’s Day is a great time to inform consumers how affordable and valuable a product is, so don’t forget to mention it on custom labels and stickers. For example, can consumers get many uses out of the product? Does buying a product eliminate the need for shoppers to purchase several other items?

3. Promote Sustainability
Green is also the color of eco-friendliness, a characteristic millions of consumers value and look for when they shop online and in stores. St. Patrick’s Day is a great time to remind them of how and why products respect the environment.

Lightning Labels is committed to embracing sustainable practices and carries EarthFirst PLA, an eco-friendly label material made from corn instead of petroleum.

4. Help Consumers Celebrate
Across the country, St. Patrick’s Day is a time to unwind with a pint or two and celebrate. Embrace the party spirit by letting product packaging show consumers how the brand fits into the holiday. For, example, maybe a food product goes great with a traditional Irish beer, or maybe it helps consumers recover after a little too much liquid cheer.

Revamp Product Packaging Without Depleting Your Pot Of Gold

Lightning Labels is offering a deep discount that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

The Importance of Being Earnest on Custom Labels

Monster Decides To ‘Tell All’ On Custom Labels

custom labels

The importance of being earnest on custom labels is anything but farcical.

Oscar Wilde’s famous play, “The Importance of Being Earnest,” was labeled a farcical comedy. When it comes to information on custom labels, the importance of being earnest is anything but farcical.

Label disclosures are all the rage. On one end of the continuum are manufacturers who want to proclaim their purity and high quality, with such labels as “organic” and “natural.” Then, there are those energy products where full disclosure—or lack thereof—is proving controversial.

Recently, a TV episode of  “The Good Wife” featured a mock trial about an energy beverage company accused of hiding from plain view that their product contained high amounts of caffeine and guarana. Because of product classification as a supplement, they weren’t subject to the more stringent labeling disclosures required of nutritional products.

In the case of Monster, life imitates art, in reverse. According to CBS News, “Monster Beverage Corp. will change labeling on its cans so that its energy drinks will no longer be considered dietary supplements. This move requires different labeling rules under Food and Drug Administration guidelines, including the notable addition of the drink’s caffeine content…Monster’s CEO told the industry tracker Beverage Digest that the cans will now list ‘Nutrition Facts’ rather than ‘Supplement Facts.’”

This is good policy, especially amid heightening reports of adverse health reactions to some energy drinks and supplements. But, it also highlights a key tenet of good business: Tell the truth, the whole truth, and nothing but the truth.

Two Simple Guidelines for Product Labels

Here are two simple, common-sense and incredibly important guidelines for manufacturers deciding on information for product labels:

  1. If you can’t prove it, don’t say it;
  2. Don’t hide behind regulatory requirements to limit disclosure.

Regarding the first guideline, claims of “organic,” “natural,” and “green” products sometimes are at odds with the truth—as are heart-healthy and other “body betterment” statements. In today’s see-all, tell-all social media-driven world, the truth will come out somehow, sooner or later. It’s better to err on the side of listing factually documentable information than making claims that later may be shot down—damaging a company’s reputation and product(s) in the process.

Regarding the second guideline, the same pitfalls await companies that don’t disclose all important information on their labels—regardless of FDA or other regulatory requirements. For instance, a nutraceutical product manufacturer claiming “supplement” status to avoid more stringent FDA-mandated disclosures, may soon find itself in the crosshairs of the court of public opinion—especially when emergency departments start reporting admissions tied to energy supplement consumption.

While some companies zealously protect their “proprietary mixtures,” claiming the legal right to protect their property or patent, this policy may fare poorly in the marketplace. Increasingly, consumers are reading labels closely and demanding to know exactly what they’re getting. This is particularly true in the case of allergy-related discussions around everything from processing in factories where peanuts are present to gluten. In the long run, consumers will remain loyal to those companies offering full, truthful disclosure—and run from those that don’t.

Rethinking Digital Label Printing Updates?

Companies wanting to enhance transparency and authenticity on their labels no longer need to stress about redoing them. With digital label printing, cost and convenience are two benefits, versus being barriers to entry. So, feel free to redo and re-label.

For a highly economical option, Lightning Labels is offering a President’s Day Sale that  runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

Label Typos Terrorize Terrific Products

Correct Label Mistakes To Preserve Quality Reputation

custom product labelsYou discover a typo on your freshly minted custom labels. Not desiring to spend the time, money and energy to redo and reaffix them, you conduct a straw poll to see if others notice the typo.

No one notices. Do you keep or discard the labels?

Discard. For many reasons, product label typos are not acceptable even if only a fraction of potential buyers notice.

Here are some reasons why:

1. People who do notice label mistakes typically don’t tell the manufacturer. Some will buy anyway; others will choose not to buy, figuring that if the label contains error(s), the sloppiness and lack of quality control may carry over to the product itself. Do oversights on labels translate to problems with product quality? In many cases, no. But, you’ll never know for sure how many sales you’re losing because of the perception that product quality may not measure up.

2. In this day and age of viral communications, it only takes one person to notice. Depending on the typo, you could find yourself on a “headlines” segment of The Tonight Show, where Jay Leno makes fun of mistake-prone ads, articles, etc. Or somebody in your industry’s online media may see it and publish an article about it. Then, of course, there’s the solo tweeter who can start a fast-moving communications wildfire.

3. If you let it go, you may also be sending a message to your workforce that mistake-prone mediocrity is acceptable. Is that a message you want to convey? Certainly, it wasn’t one that Johnson & Johnson wanted to let go a couple of years ago. In February 2011, Bloomberg.com announced, “J&J Recalls 667,632 Sudafed Packages Over Labeling Error…The cold medicine’s label includes an extra ‘not’ when directing patients ‘do not not divide, crush, chew, or dissolve the tablet,’…”.

4. By correcting the mistake (hopefully before word has spread to any appreciable degree), you support a culture of excellence—matching claims of quality with forthright action. And, if word has spread, owning up to it and correcting it quickly actually can create an opportunity out of a problem. Consumers will more quickly forgive, even admire, companies that acknowledge mistakes and use them as a teaching tool to improve.

Custom Labels Can Be Reprinted Quickly and Cost-effectively

In today’s world where custom digital label orders can be printed and shipped very reliably and rapidly, a label mistake doesn’t have to be a very costly error in terms of reputation or dollars-and-cents. In quantities from a few to 10,000, custom labels can be done right and at a price that can put a smile back on your face in no time.

In fact, Lightning Labels is offering 15% off all new label orders from February 13, 2013 through March 1, 2013.  Simply use code PRESDAY15 at checkout.  The maximum discount for orders is $1,000.  Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs.  This offer cannot be combined with any other offers or promotions.

 

Lightning Labels Recognizes Heart Month, Encourages Healthy Stickers And Labels

Spread Heart Month Awareness with Custom Labels and Stickers

Healthy Stickers and Labels

Custom labels can be a great way to reach consumers during Heart Month.

Lightning Labels, custom label and sticker printing leader, is reminding manufacturers that February isn’t just for Valentines. This month is also American Heart Month, which means it’s a great time to help customers choose heart-healthy products that will help them lose weight and add years to their lives.

Every year, roughly 600,000 people die from heart disease, making it the leading cause of death for men and women, according to the Centers for Disease Control and Prevention. Heart Month is an important time of year for many consumers who decide to take active steps towards improving their health. As shoppers seek out products in stores and online this month, they’re looking for items that demonstrate a commitment to heart health.

“The millions of people affected by heart disease is a somber reminder why healthy foods and habits are important,” said Julie Mcculley, Lightning Labels Production Manager. “Brands have the opportunity to reach consumers with stickers and labels that educate them on the benefits of their products. Lightning Labels can help manufacturers create seasonal packaging for their items to effectively reach target audiences.”

Four Reasons to Incorporate Heart Month Into Packaging

Here are four additional reasons why the right packaging can help a brand reach more consumers.

1. Gain Consumers’ Trust
Embracing Heart Month and the benefits of maintaining a healthy lifestyle shows consumers that a business cares about their well-being. By acknowledging the important role healthful products should play in everyday life, people know manufacturers are on their side.

Consider adding a few sentences to labels explaining Heart Month and how a product is heart healthy. By sharing this information on packaging, brands can boost their credibility. It’s also a good idea to consider incorporating visual elements like hearts and shades of red on stickers and labels to draw attention to products.

2. Boost Brand Reputation
Many consumers are discovering the importance of heart health this month and in the new year; however, people who already make conscious efforts to take care of themselves may not know how a product can help them achieve their wellness goals. By drawing attention to healthy ingredients on stickers and labels and/or how the product boosts heart health, manufacturers can educate consumers on how the product fits into a healthy lifestyle. Customers will associate the brand with positive qualities they desire, which promotes the brand’s reputation.

In addition, by associating itself with Heart Month, a brand is telling the world it supports a good cause, which also fuels consumer respect.

3. Reap Benefits of Seasonal Marketing
When manufacturers embrace events like Heart Month and holidays, they open themselves up to more consumers and higher sales because their products become more intriguing. In addition, limited-edition products give consumers a natural sense of urgency because they realize they will not be available forever. Embracing Heart Month and other once-a-year events and occasions also spices up marketing tactics without much research or product changes.

4. Create New Labels With a Fast and Affordable Process
State of the art design and printing techniques can be fast. Lightning Labels understands the need to get product labels and stickers quickly for time-sensitive events and marketing strategies, and its products ship just two to three days after a design confirmation. To help businesses optimize their labels and packaging for American Heart Month, Lightning Labels is offering a President’s Day Sale that starts February 13, 2012 and runs through March 1, 2013.  Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Snag a Piece of the Valentine’s Day Sales Pie with Custom Labels and Stickers

Take Advantage of V-Day Spending by Sprucing Up Packaging

Americans will spend $18.6 billion on Valentine's Day gifts this year, often spurred by custom packaging designs.

It’s no secret Valentine’s Day is an incredible opportunity for brands. As one of the major gift-giving seasons in the U.S., the holiday can lead to serious sales numbers for companies that market products effectively. Investing in an updated holiday packaging design is an easy way to get your product from the store shelf to the consumer’s shopping carts.

This year, Americans will spend $18.6 billion on Valentine’s Day gifts, with each person spending an average $130.97 on presents for their loved ones, according to a recent National Retail Federation (NFR) forecast, conducted by BIGinsight.

“Valentine’s Day remains one of the biggest gift-giving holidays of the year,” said NFR president and CEO Matthew Shay. “Although consumers will be conscientious with their spending, it’s great to see that millions of Americans are still looking forward to celebrating with their loved ones.”

These findings highlight a great learning lesson for brands. Consumers are purchasing cautiously, but they’re not skimping, so you definitely shouldn’t be forgoing a temporary label redesign this time of year. Unlike shoppers, you don’t have to shell out a lot of dough to celebrate Valentine’s Day. When it comes to creating a new packaging design, digital printing gives high-quality labels and stickers a loveable price, no matter the size of the order.

Trends To Be Aware Of When Designing Custom Labels and Stickers

Sure, Valentine’s Day shopping is up, but who’s spending what on whom? Lightning Labels is offering 15% off all new label orders from February 13, 2013 through March 1, 2013.  Simply use code PRESDAY15 at checkout.  The maximum discount for orders is $1,000.  Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs.  This offer cannot be combined with any other offers or promotions.

Who are the Buyers?
While some would characterize the romantic holiday as more of feminine occasion, men are expected to trump women in total spending by a landslide this year, according to NRF’s forecast. Keep this in mind when designing your stickers and labels by making packaging more appealing to men.

Meanwhile, many shoppers – both male and female – are trying to save money this year and are looking for cost-efficient and economical purchases.

“There will be no shortage of deals in the coming days, so frugal consumers will keep a keen eye out for promotions,” said Pam Goodfellow, BIGinsight’s consumer insights director.

Your product labels are the best place to remind consumers how affordable and valuable your brand is and how it plays a crucial role in Valentine’s Day.

What are People Buying?
Traditional gifts still have a strong following, with 51 percent of consumers planning to buy candy and another one-third expecting to give flowers. For brands that sell these products, an attractive label can set your products apart. This year, consider adding a phrase like, “Not just another bag of candy,” on your label to inject a little humor – which consumers love – into your packaging.

Meanwhile, products that don’t fit under the typical Valentine’s Day gift list could be the perfect find for shoppers who want to stray from tradition and cliché items. A new label is a great way to introduce new consumers to and remind previous customers of your products’ value.

Who are the Recipients?
Valentine’s Day might be for couples, but it’s also for friends and family. More than 60 percent of shoppers plan to spend around $26 on parents, siblings, grandparents and other family members, and one-quarter will buy gifts under $10 for friends. Co-workers and even pets are due for gifts next week, too. It’s therefore important to avoid marketing to just couples. Labels and stickers should be fun, unique and intriguing, and they should be able to reach a broad demographic of consumers.