Sales Spike in Nutraceutical Labels in the New Year

Consumers Keep An Eye On Labels After Setting New Year Weight Loss Goals

Nutraceutical Labels and Stickers

Nutraceutical labels and stickers show their importance as sales spike in the New Year.

Denver, CO, (January 9, 2013) – Lightning Labels, a custom label and sticker printing leader, is seeing a surge in nutraceutical label sales as businesses dive into the most popular time of year for weight loss product purchases. While shedding pounds and eating healthy consistently rank highly among America’s most popular New Year’s resolutions, shoppers in the U.S. are becoming more health conscious about the food, drinks and supplements they consume. 2013 is expected to also see a sustained boost in health product sales.

“The nutraceuticals market has a healthy outlook for 2013 and beyond, based on growing consumer interest in overall wellness and recognition of dietary deficiencies,” said Sean Moloughney, Editor, Nutraceuticals World. “U.S. supplement sales have closed in on $30 billion, according to Nutrition Business Journal, and are growing at a strong rate. Meanwhile, consumer confidence has been steady at around 85 percent in recent years, according to the Council for Responsible Nutrition. Consumers of all backgrounds and demographics are thirsty for health products.”

Lightning Labels Offers Marketing Tips for Custom Nutraceutical Labels and Stickers

To ensure products are meeting all federal regulations, manufacturers can list product ingredients on nutraceutical labels and stickers in very small and legible type, thanks to Lightning Labels’ high-resolution digital label printing. There are three strategies companies can use to design and market their nutraceutical labels and packaging that can increase sales and garner attention.

1. Labels and stickers should reflect the product. As businesses prepare their products for store shelves and online shopping outlets, marketing professionals may consider sprucing up their brand packaging to inform consumers of the healthy products that can help them achieve their personal wellness goals.

Label design and font should reflect the contents of the bottle or box. For example, if products are plant-based, brands may consider using earthy hues and a flowy font that is reminiscent of flowers and vines.

2. Highlight important words and ingredients on labels and packaging. Because shoppers are looking for healthful products, manufacturers may want to bold ingredient and instruction information that contain popular weight-loss buzzwords, like “metabolism,” “organic,” “natural,” “diet,” “cleanse,” “refresh” and “healthy.” It’s also a good idea to consider including any awards and taste-test voting results in addition to any special preparation techniques used to create the product. Lightning Labels is committed to the environment and uses green digital printing techniques, which may fit right into a healthy product’s marketing campaign.

3. Customized labels and stickers are key. Colors, font and images are customizable with Lightning Labels so products and manufacturers can stay true to their brand and marketing campaign while still letting consumers know the benefits of these healthy products. it’s never been so easy for companies to be recognizable and unique.

When producers order labels and stickers from Lightning Labels, they will get a great unit price no matter how large or small the order. Digital printing makes creating short run custom labels very economical and helps control costs, which allows manufacturers to test new products without having to pay a major investment fee for product labeling.

Think Beyond Food and Drink Labels

As the wellness product market continues to expand, consumers are seeking more daily products that complement a healthy diet, from personal care and beauty enhancements to cleaning and cooking supplies.

Lightning Labels’ digital printing press embellishes the product with vibrant colors and sharp type to reflect the brand’s quality. Whether the business needs bright hues or soft details, waterproof custom labeling materials are a great choice for packaging essential oils, herbal remedies, vitamins, herbs and other homeopathic nutraceutical products.

Eco-friendly labels are also available for companies that want to practice what they preach, including high-quality label materials made out of BioStone, recycled kraft, recycled vellum and EarthFirst PLA, which can attract the attention of health-conscious prospects who want to support companies that do their part in preserving the environment.

Meanwhile, full-color HP Indigo digital printing presses also create the perfect packaging design for soap labels. Lightning Labels has no setup fees and does not charge extra for access to unlimited colors.

For those ready to take advantage of discounts on product labels and stickers in the New Year, Lightning Labels is offering a special New Year Sale: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Lightning Labels Releases New Year’s Marketing Strategies

How to Make Products Stand Out with Custom Labels and Stickers

New Year's Marketing Tips from Lightning Labels

Lightning Labels offers manufacturers winter and New Year's packaging and marketing tips

Lightning Labels, digital printer of custom stickers and labels, tells manufacturers and product producers that they can create a new 2013 marketing campaign with cost-efficient, easy and unique packaging and labels. Even if a company has a limited marketing budget and strapped resources, comprehensive marketing is attainable and can be beneficial into the New Year. Lightning Labels’ printing experts announce three marketing strategies for sales in 2013.

“Many manufacturers think that they need to create a brand-new annual marketing campaign from scratch, which isn’t always easy or financially feasible for smaller companies and independent producers,” says Lightning Labels Business Development Manager AnneMarie Campbell. “But thanks to affordability of digital label printing and the ease of printing fewer labels – cutting back on wasted resources – more people can utilize custom labels and stickers for the New Year.”

Give Your Custom Stickers and Labels a New Look in the New Year

If a manufacturer has a full inventory of products already outfitted with labels, New Year cheer is easy with the simple addition of custom stickers. By adding updated stickers to the product, marketing materials or product packaging, customers may be more attracted to the updated New Year’s design, thus kicking off 2013 with positive sales.

Consider designing New Year’s stickers in line with other updated marketing strategies, which may include branding tactics, email marketing copy and design and other direct marketing approaches.

Post-Holiday Gift-Giving Made Easy With New Year’s Packaging

Just because the holiday shopping rush has ended doesn’t mean people won’t be shopping for gifts, including birthdays, anniversaries, housewarmings and Valentine’s Day. Many of these consumers will look for products with updated packaging that make gift-giving easy and save precious time. Lightning Labels offers attractive packaging options that manufacturers can utilize to ensure consumers take notice and purchase for their present recipients.

Consider packaging products in gift boxes with clear windows, which are perfect for gift sets and baked goods; custom apparel boxes that companies can design with their own unique branding or updated annual design; gable boxes that look great both on the shelf and as gifts; and custom gift card sleeves that can appease even the most difficult friends and family members.

Integrating attractive packaging doesn’t have to add to the stresses of the the New Year. All of Lightning Labels’ custom packaging is easy to assemble and can be designed specifically to attract just the right target audience.

Don’t Forget to Create Custom Labels For 2013

Just because the holiday shopping season has ended doesn’t mean a dedicated marketing campaign is over. Instead of focusing an entire marketing plan solely on the shopping rush and catchy holiday sayings, switch the focus to post-holiday sales – the time when consumers are looking to scoop up deals, save money and abide by their New Year’s resolutions.

Promoting New Year’s sales has never been so simple: When percentage-off discounts are offered, custom stickers can easily be affixed to products, announcing to consumers that the product offers savings and getting the attention of new customers who may have not considered the product when it was full price.

Product manufacturers can stick to their own budgets when ordering custom stickers, labels and packaging from Lightning Labels, which uses innovative digital printing techniques that give companies the freedom to design their products to maximize return on investment and take sales through the roof. Smaller runs of seasonal stickers and labels are cost-effective, meaning more of the marketing budget will be available at the start of the new year.

For those ready to take advantage of these business marketing strategies, Lightning Labels is offering a special New Year Sale: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Lightning Labels Donates Custom Labels to Classroom Central for Mobile School Supply Project

Packages With Custom Stickers to be Delivered to Thousands of Children Living in Poverty

Custom Labels Donated by Lightning Labels

Lightning Labels is offering custom labels to a nonprofit group for school supply donations

Lightning Labels, a custom label and sticker printing leader, is doing its part in spreading holiday cheer to the less fortunate by partnering with Classroom Central this January. Lightning Labels has agreed to provide stickers and labels that will promote the Classroom Central cause and be used on school supplies it distributes to needy students and educators.

“We are so happy to partner with Classroom Central on such a worthwhile venture,” says Business Development Manager AnneMarie Campbell. “Lightning Labels realizes the need for local schools to have the best supplies necessary not just for the students, but also for their teachers. We are thrilled to be able to donate labels to the cause.”

Custom Labels Used as Branding Tool for Classroom Central

Lightning Labels has been a resource for manufacturers that want to use customized labels as a marketing tool, and the partnership with Classroom Central is no different.

Classroom Central operates the Free Store for teachers, which distributed more than $5.7 million in school supplies to more than 9,000 teachers last year. More than 132,000 students in more than 200 schools in North and South Carolina were able to benefit from the program, and Classroom Central hopes to be able to reach more underprivileged students in the coming months.

In response to the growing need and successful Free Store program, Classroom Central has developed a pilot Mobile Free Store that will kick off January 2013 and hand-deliver supplies to needy schools. The classroom supplies will be packaged in paper boxes displaying labels that clearly state Classroom Central as the benefactor, which will simultaneously raise awareness about the program with other potential donors and supply recipients.

“We will be the first organization in the country to be able to execute a program of this magnitude,” says a spokesperson from Classroom Central. “It is quite a herculean effort, but we are up for the challenge.”

Making Custom Labels and Packaging Go The Distance

Lightning Labels has been a resource for eco-minded manufacturers to create sustainable, eco-friendly labels, and the partnership with Classroom Central remains true to that.

The nonprofit Free Store will package the school supplies into boxes bearing the custom label stickers provided by Lightning Labels, and the paper boxes will be distributed to underprivileged schools, educators and students. The boxes will be returned to Classroom Central and reused several times as a way to keep expenses down and use the money to buy even more school supplies.

Classroom Central currently offers Free Store services to six districts but hopes to be able to service all the schools in the largest district within the next two years, which includes 159 schools, more than 1,200 teachers and 76,000 students.

About Classroom Central:

Starting in 2000, the nonprofit organization Classroom Central began with a team of local business leaders who wanted to give needy kids and schools the necessary supplies to further their education and classroom experience. The Free Store began after the Carolina Panthers Children’s Charities gifted the organization with a $200,000 donation. Since its inception, Classroom Central has made it its mission to provide school supplies to educators and students in six districts in North and South Carolina, including Charlotte-Mecklenburg, Gaston, Iredell-Statesville, Union, Kannapolis and Lancaster by relying on support through financial donations, volunteers, service providers and supply donors.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Attractive, Customized Labels Can Really Be Made On A Budget

Labels Offer Marketing Opportunity For Cash-Strapped Companies

custom labels

Manufacturers can save money using high-quality custom labels

How many times have you seen products whose customized labels you imagine to be unattainable? Perhaps it is because the materials are high-quality and luxurious, both in design and appeal, or maybe it’s because a limited packaging and marketing budget has left you scrimping and saving.

Whatever the reason – or excuse – you can take those ideas and toss them right out the window. Even the smallest manufacturing companies can market their products with high-quality, personalized labels, no matter their budget.

Digital Label Printing Advances Make Customized Labels Attainable

Many manufacturers think their product production is too small to warrant an order of customized labels, but that is no longer the case. In the past, it was necessary for businesses and producers to order bulk shipments and spend a large portion of their budget on more labels than they might even use.

Times have changed, much to the benefit of small businesses and manufacturers that want to use attractive, unique labels on their products. After all, labels are what the targeted audience and prospective consumers see when they consider buying an item or product. Thanks to digital printing taking the place of mechanical flexographic printing presses – ultimately making required printing plates and necessary machine preparation a thing of the past – the traditionally long process doesn’t actually take that much time at all.

But the most important thing for budget-minded manufacturers with limited resources is the fact that digital label printing can save plenty of green compared to machine-based methods of yesteryear. This can be attributed to the fact that it’s not necessary to create those costly custom plates (which could cost $120 per design), nor is it required to order in bulk just to get the best price possible. Only need 10,000 labels instead of 25,000? Not a problem with digital printing technology.

3 Ways Customized Labels Are Even More Budget-Friendly

Although order size, speed and flexibility are all important factors when designing and placing orders for your custom labels, cost remains king for most companies and manufacturers. However, taking the leap and creating custom products is more than just something to capture consumers’ attention – it’s a bold marketing move that can increase sales numbers and increase the current pool of customers.

Here are three reasons why custom labels are easier on the wallet than non-custom options:

1. Marketing Made Easy: With so many competitors trying to get people’s attention, marketers are doing everything they can to send the most eye-catching messages possible. But although many choose to focus on direct marketing strategies and social media campaigns, the physical product is often overlooked. Consider the label to be an element of a marketing plan – you don’t want something run-of-the-mill and forgettable, do you?

2. Remember Me?: In the same way products can be used as marketing tools, they can also be used as part of a larger campaign. By creating a custom, one-of-a-kind label that is designed similarly to the manufacturer’s current branding plan, customers may have an easier time associating things they’ve seen and heard to the physical product up on the shelf.

3. More People, More Sales: Once more customers make the connection – thanks to the high-quality custom label, of course – manufacturers may find that their audience and sales to increase. Not only is this a side-effect of marketing and label-making done right, it is also pretty beneficial to the company’s bottom line.

Ready to get started?  Check out our current promo:

Lightning Labels is offering a special Anniversary Sale with year-end savings: Take 15% off new orders through December 31, 2012, using code YEAREND at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

 

Lightning Labels, Digital Printing Leader, Releases Business Marketing Strategies

How to Tell a Multifaceted Company Story in Stickers and Labels

Custom Labels

Lightning Labels offers labeling marketing tips

Denver, CO, (December 18, 2012) – Lightning Labels, a digital printer of custom stickers and labels, offers business tips even the smallest of manufacturers can follow and benefit from. When a company’s resources are limited, they may feel overwhelmed by the prospect of implementing a successful marketing campaign; however, using customized stickers and labels on products can complement promotional tactics and attract consumers.

“With multichannel marketing allowing manufacturers to promote their products on social media sites like Facebook and Twitter, people’s attention is drawn in many directions,” says Lightning Labels Production Manager Julie McCulley. “However, it’s imperative to not forget the marketing value of unique, customized product labels, which are able to portray stories and company information quickly and efficiently.”

Must-Have Marketing Tips For Labels
Social media – while globally used and important for many manufacturers’ marketing campaigns – has a tendency to be short and sweet. Images and messages are fleeting, giving consumers a quick message before a competitor’s message appears and they are pulled in a different direction.

However, there are three important reasons custom sticker labels are an important addition – if not the most important addition – to a product marketing strategy:

1. Labels Provide Plenty Of Product Information.
Not only are labels used to tell consumers what components are in a product and give valuable directions on using the product, but they capture the audience’s attention and tell a story. Consider using labels as a product’s billboard, providing interesting details – including where the product is manufactured and descriptive marketing copy that tells a story of the product and its uses – and make use of the label’s valuable real estate.

2. Custom Stickers Give Consumers A Look Inside The Company.
Utilizing informative sticker labels in a marketing strategy can also serve as an introduction of a consumer and the company that manufactured the product. This can be especially beneficial and attention-getting if the company follows certain standards, such as an emphasis on charity, eco-friendly manufacturing and sustainability and a rich company history, but it can also give potential customers the extra push they need to purchase the product instead of one from a competitor.

3. Labels Are Attractive And Appeal To Large Audiences.
People don’t have to follow a social media account or subscribe to a mailing list to be affected by custom stickers and labels. Not only do product labels’ bright colors have the potential to garner interest simply from being attractive on a shelf, but they can be designed in line with a company’s current branding strategy, which can then be carried across direct and social media marketing channels.

Thanks to advances in digital label printing, manufacturers are able to purchase custom labels that will work best for them in easier-to-manage quantities. Rather than worrying about how to market using limited resources, businesses and product producers can now utilize the power of label marketing, which doesn’t just make the product look better – it has the potential to greatly increase sales.

For those ready to take advantage of these business marketing strategies, Lightning Labels is offering a special Anniversary Sale with year-end savings: Take 15% off new orders through December 31, 2012, using code YEAREND at checkout.  The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Digital Printing Leader Lightning Labels Announces Marketing Tips for Custom Labels

Lightning Labels’ new marketing tips remind consumers that customized labels give businesses the option to look expensive, even on a modest budget

Creating high-quality customized labels with Lightning Lables can be affordable and fast

Lightning Labels, a custom label and sticker printing leader, encourages businesses and manufacturers to incorporate customized labels into their current marketing scheme in a new release of industry tips. Not only can personalization increase brand awareness, but it can give customers the impression that a product is high-quality and expensive – a factor that is desired by many consumers and manufacturers alike.

“Traditionally, big companies were the ones who could afford to take advantage of high-quality label printing, but times have changed,” says Business Development Manager AnneMarie Campbell. “Digital label printing offers companies with short-run needs a very high-end, full-color product, even on a lower-end budget.”

High-quality label design benefits:
Customized labels are used for many reasons – including branding and design purposes, giving instructions about how to use a product, to list ingredients and identify what a product is and what it is used for – but they are extremely helpful as a marketing device. Although some products themselves have the ability to catch peoples’ attention, manufacturers may use custom labels as a way to portray the value of their product to a target audience.

With all of the competition for shelf space among products that have similar purposes, marketers are doing everything they can to stand out and gain customers. With this said, consumers are more likely than ever to compare products to ensure they are getting the best value for the price. Even the smallest-scale manufacturers can remain competitive and produce high-quality labels that capture attention and entice people to try their products.

Luxe labels are more affordable than ever:
Although large companies and manufacturers previously dominated the field of customized labels, that is not the case any longer. Technological advances in digital printing and the affordability of producing small runs of labels when necessary give even the smallest entrepreneurs, label-makers and manufacturers the ability to remain competitive and utilize expensive-looking labels, but without the added cost.

While some may assume that it costs more to print custom labels using multiple colors, it is actually a myth. Lightning Labels offers manufacturers with limited budgets and resources the ability to print labels using full-color graphics for the same price as it would be to print using just one color.

Label material quality matters:
Although custom labels can come in many shapes, sizes and concepts – whatever the manufacturer can dream up – Lightning Labels reminds consumers that materials do matter. If full-color printing and high-end design concepts are printed on mediocre materials, the purpose may be lost and the consumer won’t appreciate the effort put into the label design.

Lightning Labels offers a variety of high-quality custom label and sticker materials, including attractive labels made out of Satin Cloth (a woven satin acetate cloth) and gold polyester – both enticing options that many assume are too expensive, but are accessible by even the most budget-minded manufacturers.

For those ready to run with these new marketing tips, Lightning Labels is offering special Holiday Savings: Take 10% off all orders (new and reorders) through December 18, 2012, using code HOLIDAY12 at checkout. Plus, Lightning Labels is giving away an iPad Mini to one lucky customer during December! The maximum discount for orders is $1,000. Free ground shipping is also available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions. Orders placed using code HOLIDAY12 qualify as entry for the chance to win an iPad Mini. Lightning Labels is not affiliated, endorsed or sponsored by Apple®.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on  FacebookTwitter (@LightningLabels), and Google+.

Label Printing Company, Custom Labels, Label Printing

Limited-Edition Labels Enhance the “Custom” in Custom Label Printing

Denver, CO, (December 4, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of digital label printing technology and incorporate unique, limited-edition labels and packaging this holiday season. To assist customers and manufacturers with holiday marketing, Lighting Labels releases business development tips that cover short-run, limited-edition labels, seasonal custom labels and product packaging.

“Just as technology has enabled major advances in such areas as social media, so is it positively impacting other forms of personalized business development,” says Business Development Manager AnneMarie Campbell. “The manufacturer can collect a certain number of orders, then create personalized product labels targeted to buyers. Instead of just trumpeting the product, it also heralds the customer – heightened perceived value, loyalty and goodwill – which is fitting this holiday season.”

People Flock To Short-Run, Limited-Edition Labels
Even if the product is left unchanged, printing an updated or special-edition label design – made easy with advancements of digital label printing techniques – can attract more customers to the product. Lightning Labels’ business development tips apply to targeting a new audience or marketing toward an entirely new set of potential customers. This creates an opportunity to test new label design and copy without the risk and pressure of harming the product’s already-positive image.

If the limited-edition run is overwhelmingly successful, Lighting Labels recommends doing more special-edition promotions and/or integrating some related tactics into their everyday labels and product marketing strategies.

What Limited-Edition Labels And Products Truly Mean
Special-edition custom labels haven’t always been affixed to products; in fact, the trend didn’t come into full effect until the late 1990s, when it was used as a marketing ploy. Companies utilizing this strategy were quick to discover that not only did demand for the so-called “limited” products increase, but people were willing to pay more money for products labeled as “limited” or “special.”

What started as a marketing plan for higher-end manufacturers and companies is now utilized across the globe by companies. During the holidays, though, more special-edition products seem to line the shelves, from collector tins to themed labels and packaging. Millions of people have made it their hobby to collect as many of these products annually as possible.

How Seasonal Labels And Packaging Affect Consumers
People historically understood that the holidays were fast-approaching by changes in weather, but the prevalence of seasonal custom labels has changed consumers’ holiday associations. Rather than determining the true start of autumn by falling leaves, people rush to devour limited-edition pumpkin spice delicacies and harvest-colored custom labels; winter’s arrival is welcomed by companies’ use of holiday-themed labels and packaging.

The low cost of digital label printing makes limited editions an attainable marketing and promotional plan that can be used for various events and seasons throughout the year. Although it’s not limited to the holiday season, it can be a good time to begin and test the strategy. Low custom labels, label printing, label printing companylabel printing costs and affordable prices of smaller sample batches from Lightning Labels give manufacturers the option to try this tactic on a few products or orders at a time.

How to Market Custom Labels and Products Seasonally
Lightning Labels’ industry advisors note that limited-edition custom labels not only look festive and welcoming, but they can be a gateway into creating an entire themed marketing campaign. Coffee drinkers around the world rejoiced when Starbucks announced via social media that its special-edition red cups were available once again, and manufacturers can use similar strategies.

Promote cheery, special-edition custom labels on your Facebook and Twitter accounts, then take advantage of multichannel marketing by posting pictures of the labels and packaging on Instagram and Pinterest, then tie everything together with a related #hashtag. Consider adding holiday-themed hashtags and QR codes to the limited-edition packaging that people can access once they see or purchase the collectable product.

Right now Lightning Labels is running a special promotion to celebrate its more than 10,000 Lightning Labels Facebook fans by offering 10% off all online orders from December 3, 2012 through December 5, 2012.  Simply use promo code LLFB10 at checkout.  The promo code LLFB10 is valid on new label orders placed online only and does not apply to reorders.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Stop Making Excuses For Not Testing Custom Stickers And Labels

Prevent Errors, Wasted Resources By
Printing Small Label Batches

Custom Labels

Sufficient testing can improve a marketing and label campaign.

Chances are you wouldn’t make a big decision without doing a bit of background work first. Why should it be any different when creating custom labels and stickers? If you’re considering going on vacation, you will probably compare resorts, airfare and travel accommodations. If you are thinking about making a large purchase, you may shop around to find the best deal. Manufacturing labels for your unique products and marketing campaigns shouldn’t be a guessing game, either.

3 Reasons People Avoid Testing Their Labels
Despite how easy it is for people to test their custom sticker and labels before buying them in bulk, many still avoid doing so. Why? Here are three reasons people skip testing (and why it’s not recommended to do so):

“Testing labels is too expensive.” - Although this seems like it may be a viable reason, it’s just a myth. Lightning Labels offers consumers cost-effective and wallet-friendly digital label printing costs for small batches of their desired order, which is actually less expensive than ordering large quantities of a label they are unsure about.

“I already know what I want.” - It’s common that product manufacturers do have an idea of what type of label they want, but it may be because they are unfamiliar with the variety of sticker and label materials available to them. People may have heard of eco-friendly labels made of stone and post-consumer waste instead of trees and petrochemicals, but how will they know just how the materials work with printing designs and styles unless small batches are used as a test?

“My customers don’t want different labels.” - It can be difficult to know just what a targeted audience wants if people are not given an option. With that said, small batches of test stickers and labels can be used to discover whether customers are attracted to other designs, materials, sticker and label copy and more. Consider using different colors, font types and graphics and track sales – there may be more to learn from label testing than you think.

3 More Reasons Sticker And Label Testing Is Imperative
People may now understand why custom label testing is important, but it doesn’t end there. Here are three more reasons testing can better a marketing and packaging campaign and increase your sales.

Label testing can save you from embarrassment - Think about how humiliating it would be to send a letter or email with a glaring error to a client. If the person saw it, there is a possibility it could affect the business and they wouldn’t take the company or product as seriously as they would if the spelling and/or grammar were impeccable.

Instead of taking a grammar gamble, use label testing as a form of proofreading. Rather than risking making errors on a large number of custom stickers and labels, printing a small batch for testing will provide an opportunity to double- and triple-check for mistakes.

Testing makes decisions easier - Perhaps a manufacturer is torn between several options, and he or she is having a difficult time choosing which would be best for a current marketing and/or labeling campaign. Taking advantage of low digital label printing costs by ordering small numbers of several labels and designs can take the guesswork out of the difficult decision.

Small label batches increase design flexibility - Even if a person doesn’t think they need a marketing or labeling makeover, it’s possible that printing small batches of labels will produce new ideas that were not previously considered. Testing and selecting new colors, ink and materials may be key in making a product more modern and getting the label design out of a sales-hindering rut.

Lightning Labels, Printer of Environmentally Friendly Stickers and Labels, Issues Tips to Help Consumers Identify Greenwashing

Green Claims Can Create Red-Faced Manufacturers: ‘Greenwashing’ Trend Increases Need for Eco-Friendly Label Regulations

Eco-Friendly labels are valued by customers

Denver, CO (PRWEB) November 27, 2012

Lightning Labels, a custom label and sticker printing leader, is increasing awareness of a not-so-new fad – “greenwashing” – that has been used frequently by manufacturers as a means to capitalize on consumers’ desires to see eco-friendly labels and stickers.

“‘Greenwashing’ is a fast-growing trend, and some would venture to say that green is really the new black,” says Business Development Manager AnneMarie Campbell. “But the trend is destructive, both for the consumers who buy a product based on eco-friendly label claims and the corporations and manufacturers whose actual environmentally friendly efforts are being overshadowed by false or misleading claims by competitors.”

The History of ‘Greenwashing’ and False Eco-Label Claims: The term “greenwashing,” now commonly used in the labeling industry, came about in 1986 when an environmentalist exposed non-environmentally friendly practices in the hospitality industry, calling for people to reuse towels as a way to preserve the Earth and its environment. Greenwashing is a combination of the words green, meaning eco-friendly, and whitewashing, meaning purposefully covering mistakes or errors, and means intentionally using green claims to make people believe a product is eco-friendly.

Greenwashing may include calling products organic, natural, green or recycled when the products are not. Greenpeace, an advocate for eliminating greenwashing and companies’ false claims about being eco-friendly, says most manufacturers resort to this strategy to increase their sales and try to make money from consumers who have a genuine interest in supporting products that save the Earth.

Lightning Labels Warns of the Damage Caused by Misleading Environmentally Friendly Labels: There are several problems that may rise when companies knowingly use misleading environmentally friendly labels. For starters, it’s making consumers quite confused as to what it really means for a company to be green. The eco-friendly market has become competitive – some may even call it oversaturated – and now gives people the opportunity to compare prices for eco-friendly products that have traditionally been more expensive.

The problem, however, is when companies that play by the rules and actually do offer green products aren’t able to lower prices enough to remain competitive, allowing greenwashing companies to take more business from honest companies, which perpetuates the cycle and continues to take advantage of unknowing consumers.

Stopping The Cycle By Demanding Honest Labels: Although consumers have traditionally been the victims of these false eco-friendly label claims, more people are taking a stand against companies that use misleading label tactics.

This sends a powerful message to companies, especially those that choose to make false claims and exaggerate their eco-friendly efforts. Instead of being an easy target for these businesses, consumers are now making it their mission to turn the tables on deceitful companies, making their inaccurate claims public. This has potential to damage a company and severely harm its reputation. In a competitive market, this will likely cause more than just corporate embarrassment – it could destroy a business’s reputation.

Lightning Labels has been doing its part to provide people with environmentally friendly label materials and stickers. In addition to offering recycled kraft and vellum sticker and labels materials, manufacturers can also purchase BioStone products – made from stone, not trees – and EarthFirst PLA labels, which are eco-friendly and made from corn.

To order truly eco-friendly custom stickers and environmentally friendly labels made with green materials like EarthFirst PLA, Lightning Labels is offering a four-day sale that runs from November 29, 2012 through December 2, 2012. Save 10% off new label orders placed online. Simply use promo code 4DAYS at checkout. The promo code 4DAYS is valid on new label orders placed online only and does not apply to reorders. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Lightning Labels Releases Digital Printing Advice on Testing the Market with Custom Labels and Stickers

How testing and low printing costs can help manufacturers choose which custom labels and stickers to printDenver, CO, (November 20, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of low digital label printing costs and test custom labels and stickers before ordering large quantities.

“Testing labels and stickers before mass-producing them gives manufacturers the opportunity to see what will attract their ideal customers and generate buzz about their products,” says Business Development Manager AnneMarie Campbell. “Knowing what does and does not work will be worth the reasonable cost of printing short runs of the labels.”

How Testing Affects The Product Label Market

Most manufacturers realize that their product’s custom labels and stickers will have competition, whether it’s in online listings or on a store shelf. Although consumers are encouraged to not judge a product by its label or packaging, instead focusing on ingredient lists and honest product descriptions, it’s almost impossible for people to not be swayed by the stickers and labels on a product.

But how can product producers know what labels and stickers will actually work to their advantage unless they have tangible numbers to base their assumptions on? Even if colors, design, style and descriptive copy have all been considered with care as to what manufacturers think their target audience will notice and appreciate, the labels may not be as successful as they hope or imagine.

However, when label and sticker testing is utilized – that is, testing several concepts to see what resonates with the most people and offers the most positive results – it is less likely a costly custom label campaign will be unsuccessful. The low cost of short runs of multiple label designs from Lightning Labels makes testing a worthwhile, cost-efficient investment all manufacturers should consider.

Testing Copy for Custom Labels and Stickers

Do you know what you want to say on your custom labels and stickers, but you’re unsure exactly how to say it? Perhaps you are undecided between several product descriptions, but you want to know which would have the biggest impact on your audience?

Running several labels with varying copy and charting the results to see what words and descriptions draw people in may also indicate the style of copy a manufacturer or business uses on a website or other promotional materials.

Testing Label and Custom Sticker Materials

Lightning Labels offers customers a variety of custom stickers and labels materials and printing options. Whether businesses want to test how customers will react to eco-friendly materials – such as BioStone, recycled kraft, recycled vellum or EarthFirst PLA – or see if consumers have a preference between luxurious and more standard materials, printing smaller test batches can offer some answers and insight that may help assure businesses their investment will be worth it.

Other Means of Ensuring Label and Custom Sticker Success

Businesses may determine the success of their custom stickers and labels not only by ordering small batches of product labels, but also taking advantage of material samples from Lightning Labels. However, while testing is beneficial for a company’s product branding success, it’s also important to remain flexible when designing and creating custom stickers, labels and packaging.

Although you will want the label to reflect the business’ ideals and honest product information, it’s important to take heed of testing results and give targeted customers something they will want to buy. Finding a successful balance may be difficult, so keep the rest as easy as possible.

For those who are ready to test custom labels and stickers, Lightning Labels is running a Pre-Thanksgiving Event that’s valid from November 13, 2012 through November 21, 2012. Save on custom labels and stickers with 15% off new orders. Simply use promo code THANKS15 at checkout. The promo code THANKS15 is valid on new label orders only and does not apply to reorders. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.  Also, Lightning Labels will be offering special savings on Black Friday and Cyber Monday.  Simply visit lightninglabels.com or our Facebook page to check for details on current promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.