Jazz up Nutraceutical Labels With Images To Reach Consumers

Nutrition Labels Celebrate 20th Anniversary by Supplementing with Images

Nutraceutical Label Information

The Nutrition Fact Chart turns 20 years old this month.

The U.S. Food and Drug Administration (FDA) celebrated a very special occasion this month: the Nutrition Fact Chart turned 20 years old. The Fact Chart is required on all U.S. food labels to inform consumers of specific nutritional information. As most manufacturers know, the requirements for these labels are very complex and cover everything from caloric values and allergen information to footnote allowance and nutrient value omissions.

Despite the heavy regulation surrounding nutraceutical labels, some researchers believe the labels still aren’t informative enough for consumers.

Do Consumers Understand Nutritional Information on Stickers and Labels?

With today’s consumers becoming increasingly health conscious, many shoppers are paying closer attention to stickers and labels. Especially at the beginning of the year when people are focused on their New Year’s resolutions, consumers are keeping an eye on nutritional and ingredient information found on nutraceutical labels. However, a recent FDA-commissioned study suggests more changes are needed to make nutritional information more understandable.

According to the Journal of the Academy of Nutrition and Dietetics, even though nutraceutical labels provide calorie information for one serving, people often miscalculate the caloric value of products that have two or more servings per container.

Images on Labels Help Get the Message Across on Product Packaging

The government’s nutrition laws impose strict limits on how product packaging can convey nutritional data. At the same time, an increasingly health-conscious consumer pool demands better information. These contradicting trends may make you feel like you’re in a bit of rut. What’s the solution? Jazz up your nutraceutical labels with images to give customers what they need.

There’s a reason newspapers and homepages flaunt large pictures: images are major attention-grabbers. Just like news leaders and websites, consumer product marketers know that too much text on a product label can be unattractive and even overwhelming. Packaging that features bold, unique and recognizable images are most likely to catch shoppers’ eyes, both in stores and online.

In addition to getting customers’ attention, images can help customers better understand what may seem to them like nutrition fact jargon.

3 Image Ideas for Your Product Labels

Not sure what photos or illustrations your brand’s packaging needs? Here are three ideas to complement nutritional information on product labels:

1. Serving Size
As the FDA’s study suggests, people have trouble determining serving size when it comes to products packaged in large containers. If your target audience is health-conscious, consider showing what one serving of your product looks like on stickers and labels. This tells consumers that you’re attune to their dietary needs, which makes you a reliable brand and strengthens the bond between your product and consumers. In addition, depicting serving size on packaging also shows what your product actually looks like and can increase its recognition.

2. Ingredients
Is your product made of natural, organic or heart-healthy ingredients? Flaunt it! Consumers value items that contain healthy foods like whole grains. Another popular ingredient category is high-quality gastronomical ingredients, like aged cheese and sun-dried tomatoes. Incorporate images of these desirable components to spice up and embellish the otherwise bland Nutrition Fact Chart.

3. Warning Labels
For products like caffeinated beverages and supplements that may require warning labels, it might be a good idea to include a small but attention-getting image to better inform consumers and gain their trust.

Lightning Labels is offering a special February Sale for those ready to optimize their product packaging with custom stickers and labels: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy these sweet savings before Valentine’s Day!  The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

 

Kick Off Super Bowl Season with Game Day-Ready Stickers and Labels

Make Sure Your Brand’s Custom Labels and Stickers Are In Tune with Super Bowl Consumer Trends

stickers and labels

Reach consumers with Super Bowl stickers and labels.

Lightning Labels, a custom label and sticker printing leader, is encouraging manufacturers to take advantage of Super Bowl 47 on Sunday, February 3 to promote their products by revamping their labels. Consider celebrating professional football’s big event by incorporating America’s favorite sport into marketing efforts.

While football may not be everyone’s cup of tea, the Super Bowl has larger numbers of viewers every year. While many other televised events see fragmented viewership audiences, the championship game brings a variety of demographic groups together in front of the TV screen. While the Super Bowl became the most-watched show in history in 2010, the next year beat its own record, and 2012 set an even higher record, according to Forbes magazine.

“The Super Bowl is a great time for marketers to try new things with their custom stickers and labels,” says Lightning Labels’ Business Development Manager AnneMarie Campbell. “The football championship can fill the marketing lull between New Year’s and Valentine’s Day and remind consumers about a brand’s offerings. People get very excited for the Super Bowl and love seeing the spirit reflected in the goods they consume. Lightning Labels can help brands create a fun, high-quality, eye-catching design that puts their products front and center on game day.”

Because Super Bowl Sunday can feel like a national holiday, it’s no wonder marketers jump at the chance to spruce up their products with a little festive cheer. To ensure products don’t get forgotten this season, make sure package labels are prepared for the big game.

Digital Label Printing Makes Marketing a Cinch

If manufacturers fear that giving products a temporary makeover will leave them with empty pockets, they will be thrilled to learn about the affordability and easy process that comes with choosing digitally printed labels.

Lightning Labels’ digital printing uses the latest technology to create high-quality, colorful labels that give products a winning look. No matter how large or small the order, Lightning Labels can help companies keep costs down. With Super Bowl Sunday quickly approaching, Lightning Labels understands companies need products’ revamped packaging quickly and provides a speedy turnaround on all custom label and sticker orders.

Packaging Tips: 2 Ways To Increase Super Bowl Sales with Custom Stickers and Labels

To help brands best reach consumers during Super Bowl season, consider these packaging tips:

1. Make Your Product Part of The Football Celebration

Consider marketing the brand as an important part of Super Bowl Sunday. Maybe the products help clean up game day spills, are a great side dish for a plate of wings or are a healthy alternative to football food. Packaging should describe the important role your products play. Consider adding images, background colors and text to catch game-watchers’ eyes in stores and online.

2. Try Limited-Edition Packaging

Many brands have seen successful sales outcomes by marketing their products with limited-edition packaging. Try new colors, text and images to turn product containers into collectors’ items. Lightning Labels works with manufacturers to find the perfect look for both long-term and temporary promotional label designs.

Lightning Labels is offering a special February Sale for those ready to optimize their products and packaging with custom labels and stickers: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy sweet savings before Valentine’s Day.  The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Use Custom Stickers to Sweeten Valentine’s Day

Ways Custom Stickers can show your ‘sticktoitiveness’ on Valentine’s Day

Custom Sticker Printing

Surprise the sweet one in your life with something out of the ordinary. Use custom stickers to add a bit of spice, sassiness or friendship to Valentine’s Day. Your message and look are limited only by the imagination. The sticker can contain a famous quote (e.g., “How do I love thee…?”), a heartfelt personal message of friendship or love, or even a one-of-a-kind visual.

Consider putting your lips to paper. Apply lipstick or other suitable medium and press your lips on something that can be digitally printed. You can then send out Valentines to everyone you care about featuring this personalized image. Place the sticker on a card, present, or other Valentine’s Day package. And, you also can create a digital version of the image to include with an e-card, post on Facebook, and the like. In this day and age of stock images, your personal “imprint” can enliven the impression you make on all recipients.

Here are additional thoughts about using custom stickers this Valentine’s Day:

  1. Make the presentation more memorable than the present. Inexpensive presents that include heart-warming, fun, shiny custom stickers on the wrapping can be very well-received. Without spending a lot of money, you can buy a bunch of Valentine’s Day items, adorn them with your special custom stickers, and put smiles on the faces of those who get them;
  2. Put a funny line or funny face on the present. A nondescript jar of something sweet (e.g.,  honey, preserves, or marinade) or  something salty (e.g., bath salts or other item featuring a bath and body product label) can gain some panache with the addition of a custom sticker;
  3. Make them the present. Create a variety of custom Valentine stickers featuring different graphics and content and make these a gift to one or many recipients. (These can be kind of like the candy hearts with messages on them.) Because custom stickers can be easily personalized, they offer an “old-fashioned” print standby that complements all the digital photos out there. People can place stickers on their refrigerators, put them in a scrapbook, etc. Again, uses are only limited by the imagination;
  4. Use them to decorate. Use custom stickers in addition to, or in lieu of, other Valentine’s Day decorations. For a romantic touch, consider stickers with various messages mixed in with those rose petals in the boudoir.

Custom Sticker Printing is Fast and Affordable

The same technology that creates digital label printing works equally well for custom stickers. Because custom sticker printing is fast and affordable in small quantities, you can still get them done and in your hands in time for Valentine’s Day.

In fact, Lightning Labels is offering a special sale for those ready to optimize their products and packaging with custom labels and stickers: Take $75 off orders of $750 or more through February 8, 2013, using code VDAY75 at checkout. Enjoy sweet savings before Valentine’s Day!

With this offer the maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

 

 

Ensure Nutraceutical Labels Give Consumers The Right Info

Eco-Friendly Labels On the Rise In the Food Industry

eco-labels

Eco-labels may be overwhelming consumers. Ensure labels have the right info.

As consumers portray more health- and ingredient-conscious shopping habits, a recent study found the number of eco-labels in the food industry is expected to increase in 2013.

Currently, there are more than 200 seals and logos on the global market that represent an ecological or ethical ingredient or sustainability attribute, according to the Organic Monitor. The research entity stated that “mushrooming” eco-labels has resulted in a $75 billion industry. More than 84 countries have introduced national standards for organic products, and most have organic logos. Whether for meeting fair trade standards or using organic ingredients, the makers of seafood, coffee and other food products are striving to meet global and local standards.

As consumers become more aware of the discussion surrounding genetically modified foods, non-GMO labeling is the fastest-growing eco-label in the U.S. food industry, according to the study.

Variety Of Certification Stickers and Labels Confuses Consumers

Because advances in globalization make importing and exporting products easier and cheaper every year, U.S. consumers are exposed to to a variety of goods with labels boasting organic, natural and fair-trade ingredients. The variety of certifications and the lack of harmonization between the buzzwords could make it harder for consumers to distinguish what each term really means. This leads many shoppers to ignore certification labels or develop a skeptical attitude toward them.

Let Your Packaging and​ Nutraceutical Labels Give Consumers the Information They Need

As certifications on nutraceutical labels threaten to lose their ability to reach consumers, the study suggests the importance of making your products’ packaging clear and unique. Choosing a digital printing service can make the process of designing and ordering spiffed-up labels easy and affordable. Here are a three tips to make sure your nutraceutical labels are conveying the right information and not confusing health-conscious consumers:

1. Make Important Info Visible
While certification logos help consumers understand the quality of products and the environmentally conscious decisions made during manufacturing, many shoppers may overlook these claims and avert their attention directly to nutritional content. Make shoppers’ choices easy by providing clear information and highlighting the most important words.

Natural and organic ingredients should be in bold font to catch consumers’ attention. In addition, because many eco-shoppers seek products that are healthy, it’s a good idea to highlight fiber, protein, vitamin and mineral values.

2. Design Packaging That Reflects Your Product
If your product falls into other ecological categories, don’t limit the information on your nutraceutical labels. Consider using green, earthy hues and incorporating images of the plants or produce used to make your product into labels. You can also direct shoppers to nutraceutical information by including a phrase like, “All natural, just check the back!” on the front of the packaging.

To attract attention from even more eco-minded consumers, consider printing this information on eco-friendly labels, which are created from recycled, biodegradable and compostable materials, including BioStone, recycled kraft, vellum and EarthFirstPLA. What better way to show prospects that a business is focused on sustainability than using Earth-friendly label materials?

3. Educate Consumers
Words and phrases like fair trade, organic, sustainable, eco-friendly and natural can seem like fluff to consumers who are fed up with unorganized certifications in the food, drink and supplement market. To help them understand what these terms mean, explain them on your packaging with visual components. For example, if eggs are labeled as free-range, the brand may consider adding an image of chickens in a open green space and a short sentence about the benefits of cage-free farming.

If you decide to include extra text, remember to avoid crowding your label, and use sentences that are brief, interesting and intriguing.

 

Using Photos On Labels To Best Communicate With Consumers

Pictures Can Speak Louder Than Words On Stickers And Labels

Lightning Labels Product Packaging

Because packaging should reflect the quality of the product, images can help give consumers a better idea of what your product is all about.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to consider incorporating illustrations into label design to catch shoppers’ attention and communicate information more effectively to consumers.

Incorporating images into a product’s packaging can serve a variety of purposes. Marketing professionals know that too much text can overwhelm consumers reading labels. Adding photos, logos and other visual components can attract shoppers. Whether perusing products online or aimlessly strolling down store aisles, consumers are more likely to pay attention to bold, unique images on labels than basic text.

“Manufacturers have more options than ever before, thanks to the advancement of digital printing and budget-friendly label options, but more should incorporate pictures and high-quality graphics on labels,” says Lightning Labels Production Manager Julie Mcculley. “Not only will this grab a target audience’s attention away from competitors’ products, but these labels can be incorporated into a company’s marketing strategy to create a more comprehensive branding plan.”

Because packaging should reflect the quality of the product, images can give consumers a better idea of what a product is all about. Images can play a vital role on nutraceutical labels, especially when they illustrate warnings and make the manufacturer appear more credible in the eyes of the consumer.

A recent study on tobacco warning labels proves the effectiveness of incorporating visual elements into product packaging. Researchers at the University of South Carolina compared the effect of words-only warnings and labels that featured images on consumers. Study respondents found the pictures much more credible than the plain texts, according to U.S. News.

Digital Label Printing Makes Incorporating Images Affordable and Easy

Lightning Labels’ digital label printing can help businesses promote products and inform consumers effectively at a great price. When manufacturers had to rely on printing plates for labels and stickers, a film and plate had to be created for each label color. After mounting each film onto a cylinder and lining them up according, the labels would finally be ready to print, and it was by no means budget-friendly.

Digital printing has since replaced that archaic process, making custom packaging and label-making easier and more affordable than ever for businesses of all sizes. With today’s technology, labels can be printed in any color, and high-quality images come out clear and clean.

Marketers may want a way to test various images to find custom labels and sticker designs that most effectively reaches the product’s target audience. Digital printing makes ordering small batches affordable, so businesses can test product labels before ordering mass quantities. In addition, Lightning Labels can print multiple designs and can work with every unique manufacturer to find the perfect style and colors to complement the labels’ images.

Two Ways To Choose The Right Images for Your Stickers and Labels

As manufacturers decide which illustrations best reflect their brand and products, here are some factors to keep in mind:

1. Choose Images That Can Be Understood  On Product Labels From Afar
It’s important to remember that product labels are relatively small. No matter how visually stimulating an image is, if it’s too detailed to be understood from several feet away or through a computer screen, it may confuse consumers. It’s a good idea to keep images simple, but bold. The most simple brand logos are usually the ones consumers remember most.

2. Get Creative To Stand Out Online And In Stores
Producers and companies want their products to stand out from competitors, both online and in stores. Unique, intriguing photos can attract consumers and make them pick up a product or click a link for more information. Consider altering image colors and photo size to achieve a fresh look.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook,Twitter (@LightningLabels), and Google+.

Make Nutraceutical Labels Resonate With Buyers

Creating the Right Image for Nutraceutical Labels

Beyond regulatory and legal disclosure requirements, there are other ways for nutraceutical labels to make a favorable impression on buyers. This is more about image conveyed than contents within.

Quality Labels and StickersI recently embarked on an intense detox and weight reduction regimen that dictated the use of myriad homeopathic, herbal, vitamin, mineral and amino acid supplements. As someone who eyeballs ingredients rather closely to help ensure safety and effectiveness of what’s being ingested, I found myself reviewing a long list among nearly a dozen nutraceutical products. Here’s what I discovered in part:

Biggest Plusses

Every product featured professional labels and packaging—supporting the message that the manufacturers are businesslike and invested in high quality. Further reinforcing the professionalism was the lack of punctuation mistakes, spelling errors or grammar gaffes—which appear all too often on nutraceutical labels.

Although the label printing was small on some of the supplements, it was crisp and clean. Particularly for those whose eyesight isn’t what it once was, this can be huge. In most cases, the label printers for, and manufacturers of, these products paid attention to color, font and background combinations that would optimize contrast and legibility.

Biggest Minuses

Most of the labels displayed little, if any, useful direction about how people could get more information about individual ingredients and the supplement as a whole. In some cases, web addresses were included—but these didn’t lead directly to substantive information about the constituent ingredients. Consumers are left to fend for themselves, surfing the web or using other research methods to find information about effectiveness, potential side effects and dosing recommendations.

A QR code on the label or web address leading directly to ingredient information would be tremendously helpful. While learning about the manufacturer’s overall track record is useful, focused information what’s inside the container can help consumers determine if any ingredients are being scrutinized by the FDA or other regulatory authority.

There wasn’t a whole lot on most of the labels that would make them stick out in a crowd. Since I ordered through a health practitioner, I didn’t have to peruse shelves and compare products. But, if I had been tasked with looking on shelves or surfing the Internet for the best choices, it is unlikely I would have noticed these products quickly based on their labeling or product packaging.

It would be very helpful for these manufacturers to line up their products against the competition to see who stands out and why. That can become the basis for rethinking label and product design look and feel.

 

New Year Label Resolutions For Health Product Makers

Label Attraction for Nutraceuticals and Food and Beverage Products

As the world gears up its health-conscious resolutions for 2013, it’s a logical time for manufacturers of health-related nutraceutical, and food and beverage products to address how to improve product attraction in the marketplace.

Regardless of sales channels—retail, distributors, white-label branding, et al.—every manufacturer of health-related products can enhance offerings by asking the marketplace for recommendations regarding label form and functionality. It’s important to poll all target audiences (e.g., end users, retailers, distributors) to identify common and disparate preference threads—then decide how to address them.

nutraceutical labelsEnd-user consumers may have ideas and preferences far different than healthcare practitioners who order products for their clients. By examining all major audiences, the manufacturer can then craft a labeling approach that will provide maximum appeal across the board.

Following are key areas to examine:

Professionalism vs. panache

Professionals tend to buy products based on reputation and performance. For them, primary label concerns may focus on accuracy, complete disclosure and legibility. In contrast, end-users selecting from online sites or on store shelves likely will be attracted to flashier, more prominent labels. Depending on the age group and other demographics involved, what constitutes favorably-flashy can vary considerably. Millennials often have preferences far different than baby boomers, for example.

One size fits all vs. multiple looks

It’s very important for product manufacturers to consider if or how they may want to segment labeling schemes for multiple audiences while maintaining key branding elements. Digital label printing enables easy and economical production of a variety of labels to help achieve wide-ranging objectives. And variable image options can make the process even faster and more affordable, expediting printing of multiple designs in one run. While there’s no cardinal rule mandating single or multiple label designs, digital label printing offers solutions across the board.

This can be a tough call. Often, healthcare practitioners will eschew products with labels that appear too “out there,” opting instead for a conservative, businesslike look and feel. Reconciling this with different consumer preferences about shelf-appeal and the like can prove challenging.

Testing different labels

Digital label printing affords health product manufacturers the luxury of test marketing. Based on initial determination of marketplace preferences, manufacturers can literally try out many colors, fonts, and even label materials. For example, manufacturers adhering to environmentally-friendly practices may want to use green packaging, label materials and inks. EarthFirst PLA is one intriguing label material made from corn instead of petroleum that can offer a different look and position the manufacturer as a solid supporter of the environment.

Just as health-oriented consumers ring in the in the new year with commitments to get healthier and wiser, so should product manufacturers look at improvements in packaging and labeling that can lead to a healthier bottom line.

 

Tips on Reviewing Nutraceutical Custom Label Claims

New Year Brings Improved Habits and More Attention to Nutraceutical Labels

custom labels

As shoppers peruse food, beverage and supplement options online and along store aisles, their focus is zoning in on products' nutraceutical labels.

Lightning Labels, a custom label and sticker printing leader, announces that the new year started strong with millions of consumers across the nation setting healthy goals for themselves. Diet, weight loss and exercise are, yet again, hot New Year’s resolutions. Now that the holiday season is in the past, people are ditching festive food in favor of products that relate to their wellness ambitions.

As shoppers peruse food, beverage and supplement options online and along store aisles, their focus is zoning in on products’ nutraceutical labels. They want items related to weight loss, healthy eating, a healthy diet, burning fat and boosting energy.

“Consumers are kicking off 2013 on a healthy note, and the nutraceuticals market has a very strong outlook this year,” says Lightning Labels’ Business Development Manager AnneMarie Campbell. “Supplement sales are up, consumer confidence is high and Americans want to get healthy and are looking at nutraceutical labels for guidance. Manufacturers have the potential to reach more consumers than ever with high-quality custom labels. After companies spend so much time and so many resources to perfect a product, Lightening Labels can give it the packaging it deserves at an affordable price.”

Tips On Reviewing Information on Nutraceutical Labels
To help manufacturers reach health-conscious consumers, Lightning Labels has four tips on reviewing claims on nutraceutical custom labels to ensure shoppers are getting the healthy products they need.

1. Give The People What They Want - When consumers pick up a product, they want to know its nutritional value and what it’s made of.  If they want information related to their weight-loss goals, they are looking for buzzwords like “diet,” “healthy,” “zero,” “fiber” and “protein.” Meanwhile, with more consumers developing a taste for the health food market, words like “natural,” “organic,” “no preservatives,” and a natural ingredients list are commonly sought out label components. Using labels printed by Lightning Labels, companies can customize their nutraceutical content to reach their target audience effectively.

2. Make The Search Easy - Some nutraceutical labels are so small and poorly printed that information is difficult to read. After a few minutes of grappling to read the caloric content and ingredients on one of these labels, the shopper will eventually give up and put the product back on the shelf. Making print legible, even at a seemingly tiny size, will keep consumers interested. In addition, manufacturers can bold ingredients that are commonly associated with healthy diet, boosting metabolic activity and weight loss, like green tea extract, flax seeds and natural oils.

3. Jazz Up Product Warning Labels And Directions - To ensure nutraceutical custom labels abide by all government regulations and accurately convey important information to consumers, Lightning Labels’ high-resolution digital label printing lets manufacturers create custom stickers and labels in a very small type size that is still legible. This eliminates worries about confusing consumers and running out of print space. In addition, companies can customize their labels by adding images or illustrations to better describe product use.

4. Get Creative - Consider giving product packaging a makeover by sprucing up its labeling. Lightning Labels can help companies more effectively market their offerings by embellishing items with custom stickers and labels. Manufacturers should choose packaging that reflects their products and how they relate to consumer health goals. For example, for items that are supposed to boost energy, consider a lively design with bright colors. For products that aid in digestion, calming hues of blue and purple may be the right idea.

Lightning Labels is offering a special New Year Sale for those ready to optimize product and nutraceutical sales with custom labels: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Revamp Your Nutraceutical Labels to Meet Consumers’ Weight Loss Goals

Healthy Resolutions Call For a Closer Look at Nutraceutical Labels in the New Year

sticker labels

Manufacturers may consider customizing their sticker labels to better reflect their products.

A new year may mean a fresh new look for your nutraceutical labels. With the winter holidays an increasingly distant memory, consumers are ditching the candy canes and eggnog and zoning in on their resolutions for 2013. Roughly half of Americans make New Year’s resolutions, and of among them, nearly 40 percent set goals pertaining to weight loss, according to MSNBC. This means millions of consumers are keeping their eyes out for products that represent a healthy lifestyle and are becoming more aware of the nutritional value and ingredients in the food, drinks and supplements they see on store shelves and online. By revamping your nutraceutical labels, you can ensure your product is getting the attention it deserves from health-conscious shoppers.

The Labels Say It All

Many manufacturers fear spending too much time and money on printing nutraceutical labels; however, the ingredients list, nutritional value and instructions have an incredible ability to lure consumers to your product. Consumers are more focused on their weight loss goals now than they will be at any other point this year. As they shop, they’re looking for products to help them keep their resolution. Consumers are reading packaging and looking for buzzwords like “diet,” “healthy,” “natural,” “metabolism” and “weight loss.” Customized labels are key in letting customers know your product is part of the lifestyle they seek.

Digital Printing Provides High-Quality Labels at a Low Price

To ensure your products are reaching your target audience and meeting government regulations, high-resolution digital printing technology can place the tiniest text on labels cleanly to make information legible.

Creating eye-catching labels and stickers is easy, and digital printing does it all at an affordable cost. This means businesses of all sizes can benefit from customizing their product packaging to efficiently market to the right consumers.

Think you have to order a gazillion labels to embellish your product? No way. Digital printing makes small and large orders affordable and economical. Manufacturers can order a minimal sample to test labels, which allows them to experiment with branding without investing a fortune.

3 Ways to Spruce Up Your Nutraceutical Labels This Year

The new year is a perfect time to jazz up your labels by revamping the way they deliver nutritional information.

1. Add a Little Color
Using colors can help consumers better understand information on food and beverage packaging, according to Food Product Design. Research published in the Nutrition Reviews journal found when labels incorporated text and color to indicate high, medium and low nutrients, the information was easier for consumers to understand compared to numbers like grams per serving. Using color scales and placing high-nutrient information in darker hues can help consumers better understand your product’s benefits.

2. Think Bold
Using bold print can draw attention to ingredients listed on a product’s label. People tend to associate items that are natural and/or organic with wellness. It’s therefore a good idea to bold these ingredients in addition to others that are known to help with weight loss, like green tea extract.

3. Let the Contents Drive the Packaging
Manufacturers may consider customizing their sticker labels to better reflect their products. For example, energetic colors like deep orange and fiery red give metabolism-boosting or energy-increasing products and packaging a lively feel. Meanwhile, for a product that is herb- or plant-based, marketers may choose earthy greens to reflect the item’s ingredients.

Resolve to bring the right kind of attention to your nutraceutical labels in the new year. Digital printing lets companies customize intricate labels without having to worry about color limits, set-up fees or plate costs associated with yesterday’s costly and time-consuming printing methods.

 

Sales Spike in Nutraceutical Labels in the New Year

Consumers Keep An Eye On Labels After Setting New Year Weight Loss Goals

Nutraceutical Labels and Stickers

Nutraceutical labels and stickers show their importance as sales spike in the New Year.

Denver, CO, (January 9, 2013) – Lightning Labels, a custom label and sticker printing leader, is seeing a surge in nutraceutical label sales as businesses dive into the most popular time of year for weight loss product purchases. While shedding pounds and eating healthy consistently rank highly among America’s most popular New Year’s resolutions, shoppers in the U.S. are becoming more health conscious about the food, drinks and supplements they consume. 2013 is expected to also see a sustained boost in health product sales.

“The nutraceuticals market has a healthy outlook for 2013 and beyond, based on growing consumer interest in overall wellness and recognition of dietary deficiencies,” said Sean Moloughney, Editor, Nutraceuticals World. “U.S. supplement sales have closed in on $30 billion, according to Nutrition Business Journal, and are growing at a strong rate. Meanwhile, consumer confidence has been steady at around 85 percent in recent years, according to the Council for Responsible Nutrition. Consumers of all backgrounds and demographics are thirsty for health products.”

Lightning Labels Offers Marketing Tips for Custom Nutraceutical Labels and Stickers

To ensure products are meeting all federal regulations, manufacturers can list product ingredients on nutraceutical labels and stickers in very small and legible type, thanks to Lightning Labels’ high-resolution digital label printing. There are three strategies companies can use to design and market their nutraceutical labels and packaging that can increase sales and garner attention.

1. Labels and stickers should reflect the product. As businesses prepare their products for store shelves and online shopping outlets, marketing professionals may consider sprucing up their brand packaging to inform consumers of the healthy products that can help them achieve their personal wellness goals.

Label design and font should reflect the contents of the bottle or box. For example, if products are plant-based, brands may consider using earthy hues and a flowy font that is reminiscent of flowers and vines.

2. Highlight important words and ingredients on labels and packaging. Because shoppers are looking for healthful products, manufacturers may want to bold ingredient and instruction information that contain popular weight-loss buzzwords, like “metabolism,” “organic,” “natural,” “diet,” “cleanse,” “refresh” and “healthy.” It’s also a good idea to consider including any awards and taste-test voting results in addition to any special preparation techniques used to create the product. Lightning Labels is committed to the environment and uses green digital printing techniques, which may fit right into a healthy product’s marketing campaign.

3. Customized labels and stickers are key. Colors, font and images are customizable with Lightning Labels so products and manufacturers can stay true to their brand and marketing campaign while still letting consumers know the benefits of these healthy products. it’s never been so easy for companies to be recognizable and unique.

When producers order labels and stickers from Lightning Labels, they will get a great unit price no matter how large or small the order. Digital printing makes creating short run custom labels very economical and helps control costs, which allows manufacturers to test new products without having to pay a major investment fee for product labeling.

Think Beyond Food and Drink Labels

As the wellness product market continues to expand, consumers are seeking more daily products that complement a healthy diet, from personal care and beauty enhancements to cleaning and cooking supplies.

Lightning Labels’ digital printing press embellishes the product with vibrant colors and sharp type to reflect the brand’s quality. Whether the business needs bright hues or soft details, waterproof custom labeling materials are a great choice for packaging essential oils, herbal remedies, vitamins, herbs and other homeopathic nutraceutical products.

Eco-friendly labels are also available for companies that want to practice what they preach, including high-quality label materials made out of BioStone, recycled kraft, recycled vellum and EarthFirst PLA, which can attract the attention of health-conscious prospects who want to support companies that do their part in preserving the environment.

Meanwhile, full-color HP Indigo digital printing presses also create the perfect packaging design for soap labels. Lightning Labels has no setup fees and does not charge extra for access to unlimited colors.

For those ready to take advantage of discounts on product labels and stickers in the New Year, Lightning Labels is offering a special New Year Sale: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.