Tail-wagging Tips to Enhance Custom Product Labels for Pet Goods

How Custom Product Labels Can Help Pet Goods Stand Out

custom product labels for pet goods from Lightning Labels

Custom product labels flaunt the qualities of your pet goods.

In a competitive market, custom product labels for your pet goods can play a vital role in the health of your marketing strategy. It’s no secret that the pet product market is a competitive one, and your brand can stand out from others with the right packaging.

Even in uncertain economic conditions, consumers are devoted to their furry friends and want to ensure they’re buying the best products for them. As the economy picks up steam, people are likely to be even more willing to spend on their pets, suggesting they’re looking for the best items out there. And when they’re shopping, there’s one place consumers are sure to look first when inspecting a product: the label.

While price may influence buying habits, many pet product consumers have a specific set of requirements products must meet to be considered for purchase. Custom product labels inform shoppers of how your brand doesn’t just meet their expectations, but exceeds them as well.

Product Label Printing Creates Packaging that Speaks to Consumers

By partnering with a product label printing provider, you can incorporate tons of valuable information onto your labels. However, you have to know what consumers are looking for. Based on findings from marketing agency IMC, here are 3 ways to capture the attention and business of pet owners:

1. Use Labels to Demonstrate Nutrition: Fewer shoppers are settling for any old can of mushy pet food. More people want items with high-nutrient ingredients, and vegetables in particular. It seems the growing trend of shoppers reading nutrition labels has affected their pet product purchases. In addition to providing an ingredient list on your products’ custom labels, you can also incorporate images to portray their quality. Lightning Labels uses digital printing to place high-resolution images on your labels and stickers to guarantee they’re attractive and unique.

2. Boast Health Benefits: People’s concern for their pets’ well-being extends beyond the day-to-day life of their cat, dog or other animal. With more consumers interested in health insurance and medication for their pets, they’re looking for products that promote long-term health. This type of information can be incorporated into product labels with distinctive fonts. Lightning Labels offers a variety of fonts to choose from and can print text in a variety of sizes to ensure you get your message across to consumers.

3. Flaunt Your Products’ Portability: Because pets are members of their owners’ families, they often tag along for outings and vacations. With more than half of IMC’s survey participants saying they travel with their pets, many are looking for products that make it easier to do so. In fact, a significant portion expressed interest in practical water dispensing gadgets, car seat additions and cleaning products that would make journeys with their pets more enjoyable. Consider demonstrating how your products meet the needs of traveling pet owners with highly informative and attractive labels. With an incredible selection of colors to choose from, you can create eye-catching labels that don’t just command attention, but are informative as well!

Creating Labels for Products is As Easy as a Game of Catch

As the tips above demonstrate, there are many angles you can choose from when deciding which direction to go with your labels for products. While the choice may be overwhelming, the experts at Lightning Labels can make the whole process easy and enjoyable. In addition, Lightning Labels’ great rates make orders of any size affordable. You can even order a small test batch to ensure you love your product labels before committing to a design. With Lightning Labels, you’re sure to find the purr-fect fit for your pet products.

Right now, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

Planning Custom Packaging Ideas for the Holiday Rush: Seasonal Savvy

It’s Not Too Early to Think About Custom Packaging Ideas for the Holidays

custom packaging ideas for the holidays from Lightning Labels

It’s not too early to start thinking about custom packaging ideas for the holiday season.

Lightning Labels, custom label and sticker printing leader, is encouraging brands to start thinking about custom packaging ideas for the coming holiday season. With temperatures still at summertime highs, it’s hard to imagine the winter holidays coming any time soon. However, much like the back-to-school shopping season was seemingly upon brands just days after classes let out for summer, end-of-year holiday marketing is just around the corner. Manufacturers can prepare by coming up with unique packaging designs early.

“Holiday marketing starts earlier every year,” said Julie Mcculley, Lightning Labels Production Manager. “As with any promotional effort, planning early is key. That’s why considering ideas for product packaging for Christmas, New Years and other holidays now is extremely important.”

Ideas for Packaging to Celebrate the Holiday Season

As marketers begin brainstorming how they’ll promote their products this fall and winter, here are two ideas for packaging to consider:

Design gift-ready packaging: No matter how early consumers start shopping for the holidays, the season remains a busy one. Between traveling, welcoming guests and planning family gatherings, wrapping presents can be a time-consuming nuisance. Gift-ready products allow them to avoid this bothersome task and can give brands a competitive advantage during the holiday shopping season.

Test out special-edition packaging: Consumer buying can be triggered by urgency, and special edition packaging may help boost sales, especially during the holidays. Consider venturing away from the typical red-and-green holiday mold and try something different. For example, Thanksgiving and the second night of Hanukkah fall on the same day this year, which opens the door to a slew of packaging ideas.

Lightning Labels Brings Product Packaging Ideas to Life

While it may seem like brands have quite a bit of time to hash out their product packaging ideas for the holidays, the competition makes it important to start early. Lightning Labels offers a variety of materials for custom labels and stickers that lend themselves to holiday-oriented and special edition runs. Incorporating attractive and informative stickers and labels on products can create gifts with all the packaging they need.

For those ready to bring their product packaging ideas to life, Lightning Labels is offering 15 percent off new label orders through Sept. 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn.

Going Gluten Free and Getting Noticed: Guidance for Custom Food Labels

Custom Food Labels for Gluten-Free Products Have New Rules to Follow

gluten-free food product labels

Wheat is among the ingredients that cannot be featured on gluten-free food product labels.

Many businesses that sell gluten-free products may want to reconsider the information they place on custom food labels. Earlier this month, the U.S. Food and Drug Administration released new guidelines outlining what products can be labeled gluten-free. Manufacturers must now bring their product packaging into compliance with the final rule by Aug. 5, 2014, one year after it was published.

According to the FDA, for items to be labeled “gluten-free,” “free of gluten,” “without gluten,” “no gluten” or with any similar message, they must not contain any type of wheat, rye, barley or crossbreeds of these grains. Products also cannot contain any ingredients derived from these grains that haven’t been processed to remove gluten components. Additionally, products must contain less than 20 gluten parts per million.

Food Label Printing Facilitates Compliance

Whether your products already meet the FDA’s guidelines or need to be tweaked slightly, food label printing can help you design product packaging that is equally attractive as it is informative. Only about 5 percent of foods labeled gluten-free currently on the market contain 20 or more parts per million of gluten, according to the FDA. If your products make the cut, there’s no reason not to flaunt it!

In fact, revamping your product labels now may give you a competitive advantage over other brands. With about 3 million people in the United States reportedly having celiac disease, the amount of gluten found in food products across the country is of interest to many. The FDA’s announcement may have led a large number of shoppers to reconsider the foods they’re consuming and question whether labels are truthful.

Even though the rules don’t come into effect for about one year, you can inform consumers your products are already compliant by stating so on your product labels. This will lead shoppers to view your brand as trustworthy and reliable.

Design Food Product Labels that Deliver the Right Message

When it comes to designing food product labels that feature important information but not too much text, partnering with the right label printer is a must. Lightning Labels’ digital printing can incorporate varying sizes of legible, aesthetically pleasing fonts onto product labels. In addition, brands can choose from a variety of colors, whether they want popping ones that catch eyes or softer ones to depict product ingredients. Finally, with Lightning Labels, adding images to your labels is easy and effective.

Right now Lightning Labels is offering 15% off new label orders through September 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or for updated promotions.

Maximizing the Gluten-free Advantage on Custom Food Labels

New Gluten-Free Packaging Requirements Call for Custom Food Labels

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Consumers are scrutinizing gluten-free custom food labels

Lightning Labels, custom label and sticker printing leader, is urging gluten-free product makers to examine how the new rules from the U.S. Food and Drug Administration may affect their custom food labels.

On Aug. 5, the FDA published rules governing whether products can be labeled “gluten-free,” “free of gluten” and “no gluten.” Under the terms of the rules, foods must have no more than 20 gluten parts per million, which the federal agency stated is consistent with the maximums set by other countries and international organizations.

Faced with these new rules, many food brands are likely evaluating their ingredients to ensure their products make the cut. In addition, the regulations shed light on the increasing importance of gluten-free products in U.S. consumer markets.

According to the FDA, as many as 3 million people in the states have celiac disease, making them gluten-intolerant. Packaged Facts, a food and beverage research provider, estimated the gluten-free industry is worth more than $4.2 billion. Whether brands already produce gluten-free products or are considering entering the playing field, it’s clear that the right custom food labels are necessary to compete in the expanding market.

The Right Food Label Printing Gives Brands a Competitive Edge

Relying on the best food label printing service provider is crucial to maintaining a competitive edge in the gluten-free business. Increased regulations and a growing number of brands offering gluten-free products means manufacturers have to jump​-start their marketing efforts to maintain a loyal customer following.

“Custom food labels can be the most effective marketing tools for brands that sell gluten-free products,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Once an extremely niche market, gluten-free consumers have grown in numbers. In addition to the spread of knowledge about celiac disease, many now tout the health benefits of a gluten-free diet. By using food label printing services like those provided by Lightning Labels, brands can create informative and attractive product labels that pull consumers in.”

More Gluten-Free Shoppers Scrutinize Food Product Labels

As many people seek out gluten-free goods, they’re paying more attention to food product labels. The best packaging not only attracts shoppers, but also keeps them interested by providing the right information. Lightning Labels offers brands labeling solutions that include an incredible variety of color and text options, as well as the freedom to take their label design in any direction they choose. This ensures brands have the creative license to effectively take advantage of the gluten-free market.

For those ready to update their custom food labels, Lightning Labels is offering 15% off new label orders through September 3, 2013, using promo code END15 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit Lightning Labels for more information.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

How to Communicate Product Purity on Essential Oil Labels

Design Essential Oil Labels that Portray Product Quality

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Design essential oil labels that portray product quality. It’s easy to build essential oil labels online with Lightning Labels.

While an aesthetically pleasing design is important for essential oil labels, it’s also necessary to include information that will sell your product. More than ever before, consumers today are concerned about what’s in the products they use every day. The demand for long-lasting goods has increased the number of artificial additives and unpronounceable chemicals found in household items. As new research consistently suggests these ingredients are harmful, many consumers have decided to focus on buying products that are 100% natural. When they’re shopping, they’re constantly reading labels, looking for items they can be sure are good for them.

If you want to attract the growing group of ingredient-conscious shoppers to your essential oil products, then it’s imperative that you step up your marketing game. The first step to doing this is investing in effective and affordable essential oil labels. And when it comes to choosing the best labeling solutions, there are two key factors to keep in mind: appearance and durability.

You’ll want labels that are professional, attractive and eye-catching, which is why you shouldn’t settle for any old label maker. Lightning Labels’ essential oil labels can be designed in an incredible variety of colors and for any bottle or container shape.

While design is key, you have to make sure your labels can withstand the consistency of your products. That’s why Lightning Labels’ essential oils labels are waterproof to ensure packaging isn’t smudged or destroyed by water or oil.

Build Essential Oil Labels Online – Then Print With Us

Marketing your product is never a simple task, but Lightning Labels makes it easy and affordable to get your designs printed, whether you build essential oil labels online with your own tools or you work with a designer. Because Lightning Labels uses digital printing, you don’t have to worry about the costs of printing labels using a traditional press. Orders of all sizes are economical, and you can even request test labels before committing to a design. In addition, labels and stickers ship quickly, which means you’ll get your order soon after you’ve approved it.

2 Tips for Creating Essential Oil Labels that Communicate Your Product’s Quality

Now that you know how easy it is to order custom essential oil labels, here are a couple tips to keep in mind when designing packaging that lets consumers know your products are top notch:

Add Images of Your Ingredients: Essential oils are made out of some of Mother Earth’s best stuff, and you should let your target audience know your offerings flaunt these natural ingredients. One way to show shoppers your products contain extracts from herbs, spices, fruits and other plants is by including images of them on your labels.

Choose Colors That Reflect Your Products: Whether your essential oils are used for aromatherapy, massages, body care or other household purposes, you can reflect this with appropriate color schemes. For example, for massage oils, opt for paler, calmer tones. For air fresheners, choose light, bright hues.

For more design tips, download Lightning Labels’ free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” accessible from the Lightning Labels Facebook page. These expert printing tips can be applied to essential oil labels to enhance marketing efforts and highlight the purity of natural products.

Make Patriotic Custom USA Stickers Stand Out from Standard Red, White and Blue

Custom Stickers With A ‘Made In the USA’ Label Can Attract Customers

custom USA stickers for packaging

Tell consumers exactly where products are made with custom USA stickers.

If your products are manufactured in the states, you should consider how custom stickers featuring a made in the USA label can improve your brand image and expand awareness of your items. Labor Day is coming up and consumers appreciate patriotism year-round, whether it happens to be Memorial Day, Independence Day or time for school to start again. In fact, coupled with their love for America, increasing economic, social and environmental concerns have led many people to only shop for and use products that are manufactured stateside.

Questionable working conditions abroad and the toll international product shipping takes on the environment have led many consumers to make a conscious effort to buy items that are made in the United States. Meanwhile, more large companies that once manufactured the bulk of their offerings offshore are now bringing production back to the states, creating more jobs for U.S. workers. Consumers are taking note of such developments and are encouraging them through their purchases. In fact, according to USA Today, the average American is willing to pay 60 percent more for U.S.-made wooden baby toys, 30 percent more for mobile phones manufactured in the states and 19 percent more for American-made gas ranges.

You can appeal to the expanding demographic of patriotic shoppers by letting them know your products are made in the USA with attractive and unique custom stickers and labels.

Get Creative with Custom Stickers Printing and Boost Brand Image

The word “patriotic” usually evokes visions of red, white and blue, the star-spangled banner and other traditionally American symbols. While these are commonly recognized icons, they can become repetitive and even cliché. Just walk down the aisles of a supermarket before a national holiday; everything blends together and no products stand out. That’s why you should consider going a unique route with your custom stickers printing.

Here are two ideas to design eye-catching USA stickers:

Incorporate Popular, Yet Unique Images: Instead of including the over-used American flag, consider including an outline of Mount Rushmore, a caricature of the president or a humorous illustration of a bald eagle.

Use Labels for Fun Facts About Product Location: Why not explain exactly where a product is made? Consider mentioning where in the country your items are manufactured to add a little character to your brand. You can include a quick phrase about the state, city or town and even include an image of it on your labels.

For more design tips, download Lightning Labels’ free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” accessible from the Lightning Labels Facebook page. These expert printing tips can be applied to custom USA stickers and made in the USA labels to enhance product branding and consumer appeal.

Custom Product Labels for the Pet Industry: Differentiate Pet Products from the Pack

Custom Product Labels Give Pet Brands a Purr-fect Look

custom product labels for pet products

Consumers seek specific qualities when reading custom product labels for pets.

Lightning Labels, custom label and sticker printing leader, is excited to explain how custom product labels can flaunt the qualities pet owners seek out when shopping for their fury friend.

When it comes to the bond a person shares with his or her dog, cat or other pet, it’s important to note how central a role these animals play in the lives of their owners. People consider their pets a member of their family and they want to take care of them in the best ways possible. That’s why consumers are more than willing to seek out the best products for their animals. As such, manufacturers can effectively target pet owners with custom product labels that not only cater to shopper needs, but also set the brand apart from the competition.

“The market for pet products is a large and diverse one,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Brands have to work extra hard to stand out if they want to develop a strong, loyal fan base. That’s why they should invest in the best marketing strategies. Packaging products with attractive and durable custom labels can not only reel in consumers, but show them how the brand contributes to a happy, healthy life for their pet.”

Easy Product Label Printing Makes Embellishing Goods a Cinch

Whether pet companies are designing labels for the first time or have been around for a while and are looking to revamp their image, Lightning Labels’ product label printing is an easy and affordable way to create the perfect product packaging.

As mentioned above, pet owners look for specific qualities in products, including healthfulness, ease of use and portability. With myriad label fonts to choose from, brands partnering with Lightning Labels can select the perfect text type for their items. In addition, digital label printing allows users to include small, but legible and aesthetically pleasing text on their packaging to ensure consumers get the information they need.

Design Labels for Products that Stand Out

In addition to demonstrating a brand’s quality, labels for products also make items stand out in stores and online. Lightning Labels offers a seemingly limitless selection of colors to choose from and can include images of all kinds on product packaging to ensure brands’ design options are versatile and endless.

Lightning Labels regularly offers special promotions and discounts. Visit Lightning Labels on Facebook for more information and to find any current promotions for custom product labels and more.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

3 Ways to Make Promotional Custom Window Stickers Pop

Spruce Up Summer and Fall Marketing with Custom Window Stickers

custom window stickers for promotions

Storefront windows are a great place to put static cling decals and custom window stickers.

Boosting your outdoor marketing tactics with custom window stickers is one of the best ways to take advantage of warm weather this summer and into the fall. During the warmer months, people are out and about frequently, whether they’re shopping, taking walks, heading out for an outdoor activity or going on long drives. With clear weather on your side, there’s no reason not to reap the benefits of summer and fall with window stickers that catch consumers’ eyes. Whether you’re trying to spread the word about your brand or get more shoppers into your stores, custom window decals for cars and stickers for building windows are sure to get a business or organization more attention.

Custom Static Cling Decals: the Right Choice for Marketing Needs

Before we jump into the tips and tricks for designing custom static cling decals that command attention, let’s consider the benefits of using choosing stickers that are both attractive and long-lasting. Lightning Labels’ window decal offerings include stickers that look and feel like traditional static clings but instead feature a removable adhesive that makes reusing stickers a cinch. In addition to being easy to take off surfaces, these labels actually stay in place once you’ve removed and reapplied them. Lightning Labels’ custom static cling decals also don’t leave behind that icky residue you’ll get with other window stickers.

3 Ways to Make Promotional Custom Window Decals Stand Out

When it comes to designing custom window decals, the possibilities are endless. Here are three ways you can create decals that attract customers and promote your brand:

1. Add Some Color to Your Custom Stickers: Digital label-making provided by Lightning Labels gives users a seemingly infinite supply of colors to choose from. While you’ll likely want hues or tones that stand out, you may want to choose a design that reflects your brand, incorporates any color coding you use for sales or celebrates an upcoming holiday. Another way to use colors effectively is to embrace the theme of your store’s neighborhood or city. For example, if your business is located on or near a college campus, you can use the school’s colors in window decals to attract students and other residents.

2. Choose Window Decal Text Wisely: The right wording, font type and text size are extremely important when designing a custom sticker. First, consider who will see the sticker and when and where they’ll see it. If the decal is being placed on vehicles, it’s a good idea to choose shorter phrasing and place the words in a font that is large and legible from far distances. No matter where your stickers are going, you may want to consider using active, punchy language that gets your point across in as few words as possible.

3. Get Creative with Images: Thanks to digital printing, it’s easy to place a brand logo, illustration or even a photo on stickers and decals. Just as with choosing the right text, it’s important to select an image that is distinguishable from far distances and can be understood with just a quick glance. For more design tips, download our free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” accessible from Lightning Labels Facebook page.  These expert printing tips can be applied to custom window stickers and decals to enhance marketing and branding.

Planting the Right Message on Printed Labels and Stickers

How to Grow Sales in the Gardening Market: Design Printed Labels and Stickers with Gardening Purchase Habits in Mind

printed labels and stickers for gardening market

Use printed labels and stickers to embrace hot gardening trends.

When it comes to marketing your gardening products effectively, printed labels and stickers can make your products stand out from the competition. Findings from the Garden Writers Association Foundation suggest consumers are warily selecting gardening products this year, meaning your branding needs to be especially effective if you want strong sales results.

According to the GWAF’s most recent trends report, there are about 68 million gardening households in the country. In addition, 69 percent of consumer households surveyed reported planning to grow vegetables this year, up 3 percentage points from 2012. However, even though gardening may be rising in popularity, the amount consumers are willing to spend on this hobby remains modest.

While garden spending among those expecting to invest up to $500 in their planting space increased 4 percent between 2012 and 2013, spending plans dropped 6 percent among households intending to spend between $500 and $1,500. As more consumers seek out gardening products, they’re looking for items that deliver the best return on investment, and printed labels and stickers can help you portray your products’ value on item packaging.

Use Custom Labels and Stickers to Capitalize on Hot Gardening Trends

As consumers look to make well-informed decisions, your products’ custom labels and stickers can give them all the details they need. Better Home and Gardens recently compiled a list of hot gardening trends for 2013. Here’s how you can use custom labels and stickers to take advantage of what’s popular in the planting and gardening world:

  • Flaunt Lush Produce on Product Labels: As mentioned above, vegetable gardening is up. Better Homes and Gardens explained more customers are interested in being self-sufficient and growing their own produce and herbs. Digital printing makes it easy to include high-quality images of zucchini, green beans, basil and other commonly grown edibles on your product labels.
  • Use Eloquent Fonts to Capture Garden Scents: Fragrant flowers are booming in popularity, and you can capture the rich smell of these plants by incorporating vine- or stem-like fonts into your custom labels and stickers.
  • Opt for a Sophisticated Custom Label Template: The magazine stated classic flowers like hydrangeas, lavender and moonflower are seeing mainstream appreciation once again. You can capture consumers’ fondness for old-fashioned gardens by incorporating the theme on your product labels.

There are tons of ways to flaunt gardening trends with custom packaging. Faced with an increasingly competitive market, you can give your products the branding boost they need with printed labels and stickers.

Lightning Labels is offering 10% off ordering labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit Lightning Labels for more information and to find updated promotions.

Make Custom Product Labels Reflect Key Qualities, Uses

‘Simple Truth’ Line Features Straight-Forward Custom Product Labels

Custom product labels that reflect key product qualities and/or demonstrate appeal to a particular audience make it easier for consumers to make a buying decision.

custom product labels at the supermarket

Labels for products in Kroger do their best to stand out.  Photo: Rob Stinnett, Flickr Creative Commons

For example, Kroger supermarkets promote their “Simple Truth” line of natural and organic products. Their custom product labels generally emulate this simplicity with green as the primary ink color on a clean white or off-white background.

Their idea is seemingly simple: Look simple to promote the simplicity of natural and organic products (e.g., purity unadulterated with a bunch of complicated ingredients/processes). It also connotes affordability—simple product, simple price.

While Simple Truth obviously is designed to appeal to a variety of age groups, certain niche products may find success with niche-designed labels. How about a product label appealing to millennials that features nothing except a QR code and spartan information? Obviously, this focuses on a mobile-savvy marketplace while tending to exclude baby boomers and the like.

Make Product Label Printing Count

Here are some other ways product label printing can say volumes about an item’s qualities and uses:

  • Reinforce resilience. Products promoting healthful resilience need to feature labels impervious to water, oil and other environmental contaminants. Although subtle in some cases, a label that won’t stand up to the elements may convey to the buyer that the product won’t stand up to its quality claims either.
  • See red or go green. Printing labels on coated or uncoated stock can be extremely impactful to their appeal. A product wanting to promote environmental friendliness and conservation is much more likely to resonate if the label is earthy looking and feeling—with softer colors and a non-slick-looking stock. On the other hand, products promoting vitality and va-voom (in essence exhorting the marketplace to see red, a passionate color) will want to maximize the stark, slick, powerful nature of the product—likely meriting vibrant colors on coated stock.
  • Be artsy or scientific. For those developing nutraceuticals, there can be the dilemma of whether to develop an artistic, flowery label or a scientific-looking one. Examine your marketplace and desired outcomes. With homeopathic remedies, for example, one argument holds that the more scientific the labeling, the more professional and “scientifically valid” the remedy may appear to be to a wider range of the population. Others could hold that the remedy’s appeal largely to a metaphysical audience warrants a more whimsical, artistic look.
  • Get in shape. Tie label dimensions and shapes to the product message and use. For example, make a label for a weightloss product tall and skinny. When promoting bodybuilding products, consider a beefy and broad-looking label. Organic certified products can reinforce their position with a label shaped like a certification seal.

Use Labels for Products That Send a Strong Message

From earth-friendly labels made of corn to vibrant colors and effects, labels for products offer the opportunity to convey and reinforce many key messages, both about product quality and attributes. When you’re ready to review or renew your options in the label arena, we stand ready to help.

Right now, Lightning Labels is offering 10% off ordering product labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit Lightning Labels.com for more information. See rules for details.