Add a Personal Touch to Special Events – Custom Beverage Labels

Custom Printed Beverage Labels Add A Personal Touch to Festive Events

Custom Beverage Labels

Custom beverage labels add a personal touch to joyous occasions.

Lightning Labels, custom label and sticker printing leader, is helping event planners and hosts celebrate festive occasions this season with custom printed beverage labels.

Spring and summer are popular seasons for weddings, corporate events and other celebrations, and graduation is just around the corner for millions of high school and college students. As party planners, families, bridal parties and companies plan festivities in the coming months, they’re looking for fun, unique ways to add to the celebration.

Simple details – like bottles embellished with custom beverage labels – are growing increasingly popular among event organizers. Custom wine labels add a classy yet personal touch to any wedding and water bottle labels create keepsakes for bar and bat mitzvahs, communions and other events.

“Custom printed beverage labels for wine and water bottles and personalized stickers for party favors are great additions to any joyous occasion,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “They add to the uniqueness of the event, and bottles and boxes adorned with these special stickers and labels can serve as great mementos. Whether the event is large or small, ordering from the custom beverage label printers at Lightning Labels is easy, fun and affordable.”

2 Custom Label Tips to Celebrate in Style

Personalizing custom labels isn’t just about deciding where the text goes and what it says. It’s about letting guests celebrate the occasion with every sip they take or pour they make. Here are two design ideas for custom labels for champagne, wine, water and other bottled beverages.

1. Incorporate the Invitation Theme
Consider spreading the theme or style of the event’s invitations onto labels and party favor stickers. No need to stop there – candy wrappers and packaging for other treats the event hosts send home with guests can also be customized.

2. Consider Using a Symbol or Illustration
Perhaps the bride and groom or party recipients have a common passion, like a sports team or travel destination. Or maybe the bar mitzvah boy or girl receiving communion loves a certain television show. These event hosts can place an image, symbol or illustration on custom beverage labels to add personalization and share a little more about themselves with guests.

Meanwhile, adding a corporate logo to water bottles at events is a great way to boost brand reputation and add a level of sophistication to conferences, parties and more.

There are many ways to design a beverage label for a special event. The experts at Lightning Labels can help party planners choose the perfect addition for their major occasion, no matter the season.

For five days only, Lightning Labels is offering 15 percent off online orders through May 5, 2013, using promo code FACEBOOK25 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion.  Visit LightningLabels.com for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

How to Make Nutraceutical Labels Creative and Informative

Redesign Nutraceutical Labels in Time for Bathing Suit Season

items on nutraceutical labels

Explain how the items listed on nutraceutical labels contribute to a healthier lifestyle.

Warm weather is quickly approaching, and consumers are looking to perfect their beach bodies by hitting the gym and eating healthier. As shoppers peruse food, drinks and supplements in store aisles and online, they’re looking for products that will help them look and feel good this summer. With so many shoppers looking at product packaging this season, your nutraceutical labels will make or break your product’s sales.

Consumers want nutritional facts and ingredient information, and they’re more likely to check out items that provide them in a clear, legible way. While it seems like any old nutraceutical label design will do, there are many factors that could turn shoppers away from a product, including print that is too small or unclear. By choosing to create nutraceutical labels using digital printing, however, you can easily fit information onto stickers and packaging in a clean, aesthetically pleasing way. In addition, you can create custom labels that are unique and eye-catching.

3 Ideas for Informative and Creative Custom Labels for Nutraceuticals

It may feel like federal regulations concerning what must and cannot go on custom labels for nutraceuticals limit creativity. However, there are several ways you can make your labels more attractive and informative while complying with merchandising laws. Here are three ways to spruce up nutraceutical labels:

1. Jazz up Instructions
If you sell a product that requires instructions, the first step to designing your nutraceutical labels is determine whether the wording is clear and concise. Keep directions as short as possible without withholding information. Consider using step-by-step lists to make information more understandable. Another way to make product information more appealing and understandable is by adding images. Think about including a simple illustration to demonstrate each step.

2. A Little Color Will Go a Long Way
Sure, nutrition charts have to be in a specific format, but who says they can’t be pink? You can make your products more attractive simply by matching custom stickers and colors to those used on the rest of the product packaging. While this a small change, establishing uniformity or a central theme for your labels makes your brand more recognizable.

3. Explain the Benefits of Ingredients and Nutrient Values
While consumers are avid label readers, they may not fully understand what to look for. If your products contain natural or organic ingredients, explain their benefits. For example, perhaps they’re good choices for consumers who want healthier skin or hair.

The same goes for nutrition facts. Explaining why the protein or fiber value of your food item contributes to a healthy diet is one way to do this.

As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.

Get Ready For Bathing Suit Season by Reading Custom Labels for Nutraceuticals

All Eyes On Custom Labels for Nutraceuticals as Summer Weather Approaches

custom labels for nutraceuticals

All eyes on custom labels for nutraceuticals as summer weather approaches.

Lightning Labels, custom label and sticker printing leader, is alerting manufacturers that summer is just around the corner, and with it comes a major consumer focus on weight loss, which means more shoppers are focused on the nutrition facts and ingredients on custom labels for nutraceuticals.

While spring may have just sprung, millions of consumers – especially those in warmer regions – are already thinking about slimming down for beach weather and attire. They’re hitting the gym and watching their diets to make the most of bathing suit season this year. That means they’re looking for products that will help them lose winter weight and look great. As they shop around for food, beverages and supplements, consumers are focusing on ingredients and nutritional labels. Give shoppers the information they need with high-quality custom nutraceutical labels.

“There are several periods throughout the year that consumers tend to focus on their health, and the weeks leading up to beach season is one of those times,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Today’s shoppers have become avid label readers and look for very specific ingredients and nutritional components in the products they consume. Brands can tap into the pool of health-conscious shoppers this spring by placing custom created digitally printed stickers and labels on their food, beverage and supplement offerings.”

2 Benefits to Enhancing Products with Custom Stickers for Nutraceuticals

Because consumers are focused on labels to find healthy items, the right custom stickers for nutraceuticals can turn browsers into buyers. Here are two other benefits to revamping nutraceutical labels this season:

1. Comply with Regulations Without Sacrificing the Aesthetic Appeal of Product Stickers and Labels

There are strict federal regulations governing what must and cannot go in nutrition fact charts and ingredients lists. However, if nutraceutical label content is poorly designed and formatted, brands risk overwhelming consumers and losing the potential to turn them into loyal customers. Lightning Labels’ high-resolution digital printing allows manufacturers to create stickers and labels that are both legally compliant and legible.

2. Get a Great Unit Price on Any Size Order Custom Nutraceutical Labels

In addition to creating legible, clean and unique nutraceutical labels, Lightning Labels offers them at an affordable price – no matter the size order! Digital printing allows companies to order large batches for major products and smaller amounts for label tests and seasonal marketing purposes.

As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Bath & Body Product Labels – Attractive Mother’s Day Products

Bath and Body Product Labels Can Jazz Up Gift Items for Mother’s Day

Bath and body product label tips for Mother's Day

Bath and Body Product Labels Can Jazz up Gift Items for Mother’s Day

One of the best ways to boost product awareness and sales is by redesigning products to effectively attract consumers. Mother’s Day is just around the corner, and shoppers will soon start perusing store aisles and websites to find the perfect gift for Mom, Grandma and other important mothers in their lives. You can make sure your goods are ready for the occasion with the right bath and body product labels.

Perhaps you haven’t considered revamping your product labels for Mother’s Day because you’re worried about the time and money necessary for the process. However, if you’re working with the right bath and body label printing service, you’ll find designing and ordering labels isn’t just a walk in the park, it’s speedy and affordable as well.

Still not convinced a Mother’s Day makeover is the right move for your product packaging? Consider this: in 2012, Nearly 87 percent of the U.S. celebrated Mother’s Day, and consumers spent a total of $18.6 million on gifts with an average of $152.52 per gift, according to FreeShipping.com. By not investing in the marketing opportunity using labels for bath and body care this season, you may miss out on incredible revenue this Mother’s Day.

Here are a few other fun facts about the holiday the source compiled:

  • On average, men spend nearly $190 on Mother’s Day gifts, while women spend about $117.

  • Young professionals aged 25 to 34 are likely to spend the most on Mom, and people over the age of 65 tend to spend the least.

  • While about 65 percent of consumers plan to buy Mom a gift, 22 percent plan to treat their wife and nearly 11 percent will give a gift to their daughter.

2 Ideas for Attractive Labels for Bath and Body Care This Mother’s Day

Because bath and body products can make perfect Mother’s Day presents, labels for bath and body care need to let shoppers know a brand offers high-quality, gift-ready items. Here are two ways to design custom labels that will convey the right message this Mother’s Day:

1. Design Product Labels With Mom in Mind
Consider boosting your seasonal marketing efforts by designing stickers and labels that focus on Mother’s Day. You won’t even have to veer too far away from your current packaging designs – just add or alter images or copy that acknowledges Mother’s Day and explain how your product will be a great addition to Moms’ bath or body care routine.

However, if you do want to revamp your product’s image completely, bath and body label printing can help you choose the perfect custom packaging design.

2. Choose Bath and Body Label Printing that Makes Items Gift-Ready
While some people may already be browsing or at least thinking about what they plan to get the special mothers in their lives this year, a major portion of gift givers don’t actually buy presents until days before Mother’s Day. In fact, more than half of shoppers don’t purchase gifts before May 1. Three in 10 do so one week ahead of the holiday, and 18 percent buy presents 48 hours before. That means gift-givers don’t have a lot of time to wrap their purchases, and even if they do, the cost of wrapping paper and gift bags can be extremely troublesome for many consumers.

When shoppers come across items that are already gift-ready, they’re likely to be drawn to the brand immediately. As you design your custom packaging, consider including the phrase “Happy Mother’s Day” and incorporating other elements of the holiday.

Lightning Labels is currently offering special savings off sustainable solutions for custom labels and stickers.  Take 10% off eco-friendly labels using code EARTH10 at checkout through April 22, 2013.  Lightning Labels’ environmentally-friendly materials include EarthFirst PLA, a durable, waterproof and oil proof material made from corn instead of petroleum; BioStone, a fully biodegradable and highly durable material made from stone; and Recycled Kraft and Recycled Vellum, made from 100% post-consumer waste into a strong material suitable for machine applications.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada.  This offer cannot be combined with any other offers or promotion.

Happy labeling!

Successfully Market for Mother’s Day with Bath and Body Product Labels

Bath and Body Product Labels Spruce Up Items for Mother’s Day

custom bath and body product label marketing for Mother's Day

Successfully market for Mother's Day with custom bath and body product labels.

Lightning Labels, custom label and sticker printing leader, is encouraging bath and body care manufacturers to prepare for Mother’s Day with custom labels to reach consumers looking to celebrate – and pamper – their moms.

Spring has officially sprung, and with Easter in the rearview mirror, consumer brands should be revving their engines for the next big marketing opportunity: Mother’s Day. Every year, U.S. consumers spend $18.8 billion on the holiday, according to FreeShipping.com. Make sure to get a piece of the Mother’s Day pie by embellishing products with bath and body product labels.

Because bath and body care products tend to attract a primarily female audience, manufacturers can’t afford to ignore the holiday’s sales potential. While Valentine’s Day may be reserved for candy and jewelry, Mother’s Day gifts vary immensely among audience groups. In fact, shoppers who may not normally fit into a business’ target consumer audience groups may be among the most valuable customers this season. Whether it’s a Dad trying to pick out the perfect gift for his wife, a teenager on a tight budget or an adult looking for the perfect way to treat Mom, bath and body care products are sure to meet their needs if packaged and labeled correctly.

In fact, AskMen, an online magazine, ranked home spa treatment products among its top 10 Mother’s Day gifts. In addition, a survey from PriceGrabber conducted last year determined 62 percent of consumers planned to spend less than $100 on Mom’s gift, which places bath and body products in the ideal price range for a majority of shoppers.

“High-quality, well-designed labels for bath and body care are a central part of a successful marketing campaign,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “As brands prepare their advertising strategy to reach consumers looking for the perfect gift for Mom, Grandma, aunts and other important mothers in their lives, marketers shouldn’t forget to include product packaging that celebrates Mother’s Day. Lightning Labels offers manufacturers the opportunity to revamp their products with attractive stickers and labels that command attention in stores and online.”

Two More Reasons to Jazz up Products for Mother’s Day With Labels for Bath and Body Care

Still not sure new labels are in order for bath and body products this season? Here are two more reasons why custom stickers and labels are a wise business choice:

1. Boost Reach, Not Debt with Custom Stickers and Labels
In addition to being a successful marketing tactic, custom labels are a smart investment for manufacturers looking to revamp their brand and product image without spending a fortune. Digital labels for bath and body care allow manufacturers to choose from an incredible variety of colors to create the perfect packaging design for their products.

Labels can also feature images, illustrations and practically any other visual aspects to embellish items. Here’s the cherry on top: Unlike outdated label production methods, digital printing takes minutes and is extremely affordable. Companies don’t have to buy an infinite supply to make their investment worthwhile – Lightning Labels offers great prices no matter the size order. This allows manufacturers to design multiple versions of product labels and test packaging before ordering a mass supply.

2. High-Quality Bath and Body Label Printing at Lightning Speed
As May is quickly approaching, manufacturers need speedy bath and body label printing. Lightning Labels guarantees a fast turnaround time to ensure products are on the market in time for Mother’s Day shopping.

With that in mind, don’t put off creating new Mother’s Day designs! Getting newly embellished bath and body product labels on the market soon with ensure manufacturers don’t miss out on sales potential among early shoppers.

Lightning Labels is currently offering special savings off sustainable solutions for custom labels and stickers. Take 10% off eco-friendly labels using code EARTH10 at checkout through April 22, 2013. Lightning Labels’ environmentally friendly materials include EarthFirst PLA, a durable, waterproof and oil proof material made from corn instead of petroleum; BioStone, a fully biodegradable and highly durable material made from stone; and Recycled Kraft and Recycled Vellum, made from 100% post-consumer waste into a strong material suitable for machine applications. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

3 Ways Custom Labels and Stickers Can Make Products Gift-Ready

Custom Labels and Stickers Make Your Products the Perfect Present for Any Occasion

custom labels and stickers for products

Custom labels and stickers can make your products gift-ready.

No matter how many times we’re told to not judge a book by its cover, our initial perception of items we see in stores and online is always influenced by its custom labels and stickers. If consumers are unfamiliar with a brand and come across one of its products, they’re only going to check it out if they’re looking for the specific item or are pulled in by high-quality custom labels. This is especially true when shoppers are looking for giftable items.

Whether they’re looking for a birthday present for Mom, a congratulatory box of chocolate for a friend or a small token of appreciation for a colleague or boss, items that are already gift-ready are sure to catch their attention. Buying wrapping paper, tape, gift bags and a card can be time-consuming and costly. Consumers who value their time and money and those who may be looking for a not-so-ordinary gift will flock to items that are already packaged as presents. You can attract shoppers to your brand by presenting your products in stores and online as gift-ready with the right stickers and labels.

3 Ideas for Gift-Ready Printed Labels and Stickers

Because digitally printed labels and stickers are both aesthetically impressive and cost-effective, they’re a great choice for any giftable product. Here are a few creative ways you can design packaging to celebrate any occasion:

1. Offer Products with Themed Labels for Different Occasions
When manufacturers choose digitally printed labels, they’re opting for a seemingly unlimited supply of colors, high-quality image and text displays and the freedom to create multiple versions of packaging stickers, all at an extremely affordable price. Because digital printing doesn’t require using plates or printing presses, it’s easy to order various designs in both large and small quantities. That means brands can test and produce even small batches of custom labels to celebrate any milestone.

Consider creating a basic design for your gift-ready packaging. Next, divide items into several groups and place phrases like, “Happy Birthday,” “It’s a Girl,” and “Congratulations” with relevant images or illustrations on different products in each group. Shoppers will then be able to choose which message suits their gift-giving needs.

Manufacturers don’t need to make five different versions of labels, though. Custom labels and stickers with a unique design, images of balloons or just the words “let’s celebrate” are appropriate for a variety of milestones and can turn your product into a go-to party favor or gift.

2. Celebrate Seasons with Gift-Ready Product Stickers
Because each season is associated with various holidays, product stickers that reflect weather, food, color schemes and other elements of each season are a great way to celebrate any joyous occasion, whether it’s associated with gift-giving or not. While spring may have just begun, summer festivities are not too far off, and it’s never too early to start planning your product’s next label design.

3. Design Labels That Help Gift-Givers Say Thank You
Following almost every major milestone celebration comes the mandatory thank you from the present recipient. Stickers and labels that help consumers demonstrate their appreciation may be the perfect choice for smaller items.

Lightning Labels is giving its own gift this month. All those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013, signing up for the Lightning Labels mailing list to receive special label discounts and packaging promotions, will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of the 50 United States or D.C. Additional terms and conditions apply. See the rules for details.

Lightning Labels, Printer of Custom Labels and Stickers, Announces Spring Sweepstakes

Lightning Labels Sweepstakes Offers a Chance to Win an iPad Mini and Access to Discounts on Custom Labels and Stickers

Lightning Labels iPad Mini Sweepstakes

All entrants in the 2013 Lightning Labels Sweepstakes will be automatically entered to win an iPad Mini.

To celebrate spring, Lightning Labels, printer of custom labels and stickers, announces the launch of its 2013 Lightning Labels Sweepstakes, a chance for one lucky participant to win an iPad Mini when they sign up for Lightning Labels’ mailing list.  All sweepstakes entrants will be automatically entered to win the iPad Mini, which will be awarded via random selection after the close of the sweepstakes period.  The 2013 Lightning Labels Sweepstakes is accessible through the Lightning Labels Facebook page and is open to all legal residents of the 50 United States and D.C. who are 18 years of age or older.

“We thought we’d celebrate the bountiful spirit of spring this month,” says AnneMarie Campbell, Business Development Manager at Lightning Labels.  “People who sign up for our mailing list receive special promotions for printed labels and stickers from Lightning Labels and exclusive discounts.  That’s a great bonus to entering the Lightning Labels Sweepstakes, not to mention the iPad Mini prize,” she adds.

Product Stickers and More from Lightning Labels

Printed product stickers are one of many services available from Lightning Labels.com.  Lightning Labels specializes in reasonably priced custom labels and stickers in a wide variety of shapes and sizes, from monochrome to full-color.  These custom printed products include organic food labels and food packaging, wine, bottle and beverage labels, bath and body labels, and labels for nutraceuticals, such as vitamins, essentials oils and herbal remedies.  Lightning Labels also offers event stickers, adhesive window stickers and more.

The odds of winning the iPad Mini (16G WiFi) from printing company Lightning Labels’ Sweepstakes depends on the number of entries received, which will be accepted through April 30, 2013.  No purchase is necessary to enter or win and purchases do not increase the odds of winning.  Official rules are available by visiting the Sweepstakes details on Lightning Labels Facebook page.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Custom Product Labels Make it Easy to Gift for Every Milestone

Help Consumers Become Excellent Gift-Givers With Custom Product Labels

product label printing - Lightning Labels

Custom product labels let shoppers skip the hassle of wrapping gifts.

Lightning Labels, custom label and sticker printing leader, is reaching out to manufacturers to let them know how they can take their products one step further by making products gift-ready with custom product labels.

Whether shoppers are looking for items to give as gifts for birthdays, major life event celebrations, housewarmings or to show their appreciation to coworkers or friends, products that don’t require additional effort to wrap are sure to catch consumers’ attention.

Once upon a time, most retail stores offered gift wrapping services for free. However, as many companies have minimized their complementary offerings to cut costs and boost profit, most establishments no longer provide these services or charge customers extra for them. In addition, many department stores now have specific gift wrapping areas and require in-store shoppers to walk over and wait for their purchase to get boxed and wrapped. Because this is both time-consuming and costly, shoppers will flock to items that are gift-ready and don’t require the extra hassle.

“Products that are packaged with stickers and labels that are informative and serve as gift wrapping can be very popular among loyal customers and help manufacturers attract new consumers to their brand,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “By embellishing labels with the right colors, images and text, manufacturers will see products can go straight from store shelves to the present receivers’ hands without the gift-giver having to spend extra time and money. In addition to efficiency, the novelty of gift-ready items is sure to increase brand awareness. Lightning Labels product label printing can help companies create high-quality, fun packaging to help consumers celebrate any occasion.”

3 Reasons Why Product Label Printing Makes Gift-Ready Labels the Right Choice

Still not convinced gift-ready labels are a good idea for your product’s packaging needs? Here are three reasons why you should consider product label printing to turn your products into instant presents:

1. Jumpstart brand visibility: Labels for products do more than just describe items - they’re a marketing tool. They tell consumers about your brand and why the product meets customers’ needs or fits into their lifestyle. Having the right color scheme, text and imagery can lead shoppers into stores and online to your products. However, marketers don’t need to worry about wrapping paper covering up the brand’s name when they utilize gift-ready packaging. When someone receives your product as a gift, they instantly know the manufacturer and product names. In addition, guests at birthday parties or other celebrations are also easily introduced to the brand.

2. Gift-ready packaging is eco-friendly: While wrapping paper and gift bags may be pretty, they can be a huge waste of paper. Consumers can rest easy knowing they’ve minimized their paper consumption by making a green-minded purchasing decision and selecting products that don’t require additional gifting materials.

Lighting Labels’ custom labels and stickers are the perfect choice for manufacturers focused on sustainable practices because they’re given the choice of various eco-friendly labeling materials to use, allowing brands to respect their commitments to the environment throughout the packing process.

3. Labels for products are affordable: Lightning Labels’ digital printing allows manufacturers to use a seemingly infinite supply of colors to create labels for products. Because digital printing is quick, reliable and cost-effective, manufacturers don’t need to order large amounts of labels for their investment in new packaging to be economically sound. Orders of all sizes are extremely affordable, allowing brands to test small batches of labels to best determine how to outfit products for consumers’ gifting needs.

Lightning Labels is giving its own gift this month. All those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list to receive special label discounts and packaging promotions – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Consumers Read Custom Labels for Nutraceuticals and Prefer Organic Products

More Consumers Are Becoming Avid Readers of Custom Labels for Nutraceuticals

product labels for food

Consumers may be willing to pay more for products labeled organic.

Consumers today are more health conscious than ever before, and more people are fine-tuning their label reading skills. As nutrition becomes more mainstream, when shoppers set out to find products, they’re constantly eyeing custom labels for nutraceuticals and packaging before they make purchasing decisions. To attract such consumers, brands need to make sure their custom labels and stickers explain how their product complements a healthy lifestyle.

As scientists discover more about the causes and triggers of diseases like obesity and diabetes, organizations, government agencies and brands have embarked on educational campaigns to encourage shoppers to read nutraceutical labels. For example, the New York City Health Department recently began featuring banner ads in the city’s subway system urging commuters to check labels for sodium content. The tagline of the campaign is “Compare Labels. Choose less sodium.”

This initiative is one of many encouraging U.S. consumers to become more conscious of the health value of the foods and beverages they consume. As more people learn how to read labels, brands can help consumers make purchasing choices by delivering the right message on custom packaging and labels.

Custom Stickers for Nutraceuticals Attract Consumers

As more shoppers look for specific health benefits when browsing for food and beverage products in stores and online, many are also choosing items that bear custom stickers for nutraceuticals or are organic, according to a recent study.

Researchers at Cornell University discovered people don’t only believe organic items are healthier than non-organic ones, they also believe these foods taste better and are of higher quality.

The study gathered input from 115 shoppers at a mall in Ithaca, New York. Each participant was asked to taste yogurt, cookies and potato chips. They were given two varieties of each food, one of which respondents were told was organic and the other was supposedly not. However, both items in each category were secretly identical products.

When asked to rate each product, consumers identified organic samples as much better products, suggesting labels and stickers alone can have a strong influence on purchasing decisions. In fact, on average, consumers said they would pay up to 23.4 percent more for the “organic” foods.

In addition, participants assumed the supposedly organic cookies and yogurt not only tasted better, but also had fewer calories and less fat than their counterparts.

Nutraceutical Labels Help Educate Health-Focused Consumers

Because the word “organic” alone can lead consumers to prefer certain products, manufacturers should consider the benefits of updating their product packaging to ensure items’ health benefits are front and center on nutraceutical labels.

While designing new custom labels seems time-consuming and costly, working with a reputable digital label printer can get the job done quickly and painlessly. Digital printing allows businesses to create aesthetically pleasing stickers and labels that feature rich colors and high quality images. In addition, unlike archaic forms of packaging production, digital printing is a low-cost, high return investment option for label orders of all sizes – not just large ones.

As consumers demand more information on labels, brands can’t afford to not heed their call. The right custom packing allows manufacturers to cater to avid label readers without spending a fortune. Not only can ordering such custom labels and packaging save businesses money, it might land them a prize.

Lightning Labels is offering 10 percent off online orders of $500 or more through April 8, 2013, plus a chance to win a 70-inch flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

Avoid Being Too Trendy When Designing Custom Labels and Stickers

Long-term Relevance Beats Out ‘Design du jour’ with Custom Labels and Stickers

Custom Labels

Make brand design work effectively with custom labels and stickers.

Remember (or heard about) those “trendy” design colors pink, bright yellow and aqua in homes of the fifties? While those colors, and various applications of them, have come and gone…and come and gone…and come and gone since then, one constant remains: What’s trendy today can be the object of tomorrow’s demolition crew. The same is true when it comes to custom labels and stickers, and other forms of branding design.

According to graphic designer Debi Knight, owner of Colorado-based Knight Design Studio, “Overly trendy brand design may reflect your desired image today, but what about down the road? Since brand recognition generally works most effectively over the long haul, don’t radically change it too often.”

She adds, “Your logo especially should reflect the nature of the enterprise while remaining relevant over the lifetime of the organization. Presuming you expect that lifetime to be longer than a year or two, opt for a look that is timeless and classic—instead of designing a cutting-edge look that will be decidedly dated all too soon.”

Work Effectively with Printed Labels and Stickers

Knight offers other hands-on tips that can make brand design work most effectively with a variety of applications, including printed labels and stickers:

1. Create artwork in vector art, usually in Adobe Illustrator. Scalable vector art looks good, clear and crisp on everything from a small bottle to billboard. Make sure to change fonts to outlines in the final artwork so that it’s compatible with any computer or software.

Often, creating artwork in Photoshop will cause problems. While Photoshop provides some cool effects not available in Illustrator, the software creates bitmapped instead of vector art. While it will appear okay on the screen or printed (or reduced from the original art), enlarging it more than about 120 percent will pixelate the art (similar to what happens to your TV picture when the signal gets too weak).

2. Be memorable in your branding with a unique logo mark and a distinctive typeface that represents your corporate culture—while keeping messaging simple and direct. Using a visual symbol in conjunction with type can make your branding more memorable, but it must be a symbol that people will connect with mentally or emotionally. Otherwise, it may look great but people won’t link it to your product or company (e.g., how many TV commercials are incredibly entertaining, but when asked to name the product later you can’t remember?)

3. Make symbol(s) and type work together when deploying both in a logo. Symbols should be simple enough to work in both small and large sizes. Make the design/illustration clean and crisp.

4. Choose a limited color palette and generally use classic colors that don’t come and go with each passing fad. Strive to include black because it makes other colors brighter and more eye-popping. Black is also the most readable type color when used with a white background that still prevails on many product labels and packages.

While your number of color selections is best limited, the palette from which to choose is very robust, thanks to today’s digital printing. No longer does printing have to conform to primary ink colors. From pale shades of chartreuse to rich berry reds, options abound.

Rethinking Custom Label Looks?

While it’s nice to get it right the first time with custom labels, digital label printing affordability and flexibility give you room to grow and regear as marketplace preferences and perceptions change.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.