Avoid Being Too Trendy When Designing Custom Labels and Stickers

Long-term Relevance Beats Out ‘Design du jour’ with Custom Labels and Stickers

Custom Labels

Make brand design work effectively with custom labels and stickers.

Remember (or heard about) those “trendy” design colors pink, bright yellow and aqua in homes of the fifties? While those colors, and various applications of them, have come and gone…and come and gone…and come and gone since then, one constant remains: What’s trendy today can be the object of tomorrow’s demolition crew. The same is true when it comes to custom labels and stickers, and other forms of branding design.

According to graphic designer Debi Knight, owner of Colorado-based Knight Design Studio, “Overly trendy brand design may reflect your desired image today, but what about down the road? Since brand recognition generally works most effectively over the long haul, don’t radically change it too often.”

She adds, “Your logo especially should reflect the nature of the enterprise while remaining relevant over the lifetime of the organization. Presuming you expect that lifetime to be longer than a year or two, opt for a look that is timeless and classic—instead of designing a cutting-edge look that will be decidedly dated all too soon.”

Work Effectively with Printed Labels and Stickers

Knight offers other hands-on tips that can make brand design work most effectively with a variety of applications, including printed labels and stickers:

1. Create artwork in vector art, usually in Adobe Illustrator. Scalable vector art looks good, clear and crisp on everything from a small bottle to billboard. Make sure to change fonts to outlines in the final artwork so that it’s compatible with any computer or software.

Often, creating artwork in Photoshop will cause problems. While Photoshop provides some cool effects not available in Illustrator, the software creates bitmapped instead of vector art. While it will appear okay on the screen or printed (or reduced from the original art), enlarging it more than about 120 percent will pixelate the art (similar to what happens to your TV picture when the signal gets too weak).

2. Be memorable in your branding with a unique logo mark and a distinctive typeface that represents your corporate culture—while keeping messaging simple and direct. Using a visual symbol in conjunction with type can make your branding more memorable, but it must be a symbol that people will connect with mentally or emotionally. Otherwise, it may look great but people won’t link it to your product or company (e.g., how many TV commercials are incredibly entertaining, but when asked to name the product later you can’t remember?)

3. Make symbol(s) and type work together when deploying both in a logo. Symbols should be simple enough to work in both small and large sizes. Make the design/illustration clean and crisp.

4. Choose a limited color palette and generally use classic colors that don’t come and go with each passing fad. Strive to include black because it makes other colors brighter and more eye-popping. Black is also the most readable type color when used with a white background that still prevails on many product labels and packages.

While your number of color selections is best limited, the palette from which to choose is very robust, thanks to today’s digital printing. No longer does printing have to conform to primary ink colors. From pale shades of chartreuse to rich berry reds, options abound.

Rethinking Custom Label Looks?

While it’s nice to get it right the first time with custom labels, digital label printing affordability and flexibility give you room to grow and regear as marketplace preferences and perceptions change.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

Amp Up Your Custom Labels For The Growing Number Of Label Readers

Are Custom Labels Giving Health-Conscious Consumers The Right Info?

reading custom labels

More consumers are learning about nutrition and the importance of reading custom labels.

Lightning Labels, a custom labels and digital printing leader, is spreading the word about a new consumer trend to help manufacturers best reach target audiences.

U.S. shoppers are becoming increasingly health-conscious and are educating themselves more on the basics of nutrition. Even though New Year’s resolution season was months ago, consumers are still eyeing nutraceutical labels and product packaging as they search for foods, beverages and other items that help them lead a healthy lifestyle.

According to research from the Fred Hutchinson Cancer Research Center, people who read nutrition labels tend to be healthier than those who don’t. The results, coupled with initiatives like Citizens for Health’s Read Your Labels campaign, are reminding consumers of the importance of learning about products and their makers before heading to the cash register. That means shoppers are focusing their attention specifically on custom labels and stickers. Does the packaging give them the information and visual experience they need to understand the benefits of a brand and product?

“Whether it’s creating New Years resolutions, starting a new health routine to celebrate spring or getting ready for bathing suit season, getting healthy is a year-round commitment for many consumers,” said AnneMarie Campbell, Lightning Labels’ Business Development Manager. “Brands have the opportunity to become an everyday part of people’s lives if their custom labels are able to reflect the items’ health benefits. It’s essential for companies to reevaluate the effectiveness of their labels. Lightning Labels can help manufacturers revamp their stickers and labels with fresh designs and high-quality printing at an extremely affordable cost.”

2 Ways Your Custom Labels And Stickers Can Satisfy The Cravings Of Voracious Readers

The content and design of custom labels and stickers can make or break a sale. Unique, aesthetically pleasing designs can draw a consumer in, while the right words, fonts and images will keep them interested in a product and might be the final factor that helps them decide whether to purchase. Here are two ways to give label readers the right info:

1.Tell a Story with Printed Labels and Stickers

How is a product special? Where is it made? How was it originally conceived? The answers to these questions may be the source of a compelling, short anecdote that manufacturers can add to their printed labels and stickers. Consider including a blurb about why the company is dedicated to health as well.

2. Explain Healthy Ingredients On Product Stickers

If a product has natural or organic ingredients, make sure it’s clearly stated on product stickers, as more consumers are looking for these characteristics when shopping online and in stores.

Meanwhile, even though a greater number people are expressing interest in organic products, many consumers are unaware what “organic” actually means. Consider adding a few short, well-composed sentences in layman’s terms describing the word.

The same goes for healthy but uncommon ingredients like agave and active cultures. In addition, while consumers may be reading labels for health purposes, explaining how the product and custom labels were made in an ecological or sustainable way lets consumers know the brand is conscious of both health needs and the environment.

To help brands get started, Lightning Labels is offering 10 percent off online orders of $500 or more through April 8, 2013, plus a chance to win a 70-inch flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Celebrate Earth Day with Eco-Friendly Custom Labels

Recognize Earth Day with Custom Labels

eco-friendly custom labels and stickers preserve earth's resources

Use eco-friendly custom labels to preserve the Earth's resources this spring.

Earth Day may come only once a year, but Lightning Labels celebrates all year long with eco-friendly custom labels and tips for preserving resources. As Lightning Labels takes sustainability seriously, the company recently became the first high-resolution digital label printing business to use EarthFirst PLA to make its custom labels. EarthFirst PLA is a new material that is made from corn in place of petroleum. As petroleum-based products can linger in landfills for years, using a corn-based material helps preserve the space and the Earth. Although this material is biodegradable, it is also exceedingly durable and high in quality. EarthFirst PLA labels are also waterproof and oilproof, making these stickers ideal for all products used in the great outdoors this spring, rain or shine.

Once the sweet scent of spring is in the air, Earth Day, which falls on April 22, is right around the corner. Whether you’re hosting a garden party or making the office a more efficient place to be, eco-friendly labels can take any task to the next level. Although preserving resources for generations to come is serious business, having fun while celebrating the planet’s bounty is always welcome. The following ideas can make supporting the Earth a little easier:

Use Weatherproof Stickers to Host a Seed-Swap Party

What better way to celebrate spring and the Earth than by getting everyone ready for planting season? Creating colorful packages labeled with weatherproof stickers to swap seeds can make a gardening party the seed-swap soiree of the year. Hosting a seed swap is the perfect way to get friends and neighbors together, and it also helps gardeners put leftover seeds to use.

To prepare for the party, gather some envelopes and custom weatherproof stickers to categorize the different varieties of seeds. Send out party invitations with designs that mirror the custom stickers used on the seed packages, and request that everyone bring extra packets of seeds along with their favorite gardening tips or stories.  Once the guests have arrived and all the packets are on the table, unpack and repackage all the seeds into the custom envelopes to ensure all guests have something memorable to take home.

Reduce, Reuse and Recycle with Custom Label Stickers

Remembering to recycle is not always easy, but it can be much simpler with the help of some custom label stickers. To increase the chances of recycling, a homeowner or business owner may want to keep bins near desks or other locations where paper and other recyclable items are likely to be. Order recycling bins and attach custom label stickers on them to differentiate ones for paper, plastic and glass. Keeping things organized with a system increases the likelihood that items will get recycled rather than tossed in the trash. It can also help to separate recyclable items ahead of time to avoid the stress that comes with sorting through a mixed mountain of waste later on.

Food waste items like banana peels, eggshells and apple cores can be collected in the back yard or garden in a compost pile. The compost saves landfill space and can be used to fertilize the garden and decrease the need for purchasing soil additives. Parents may want to make a sign with custom label stickers and attach it to a stake, then place it the ground near the compost pile as a reminder for kids not walk through it.

To help prepare for Earth Day, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

4 Key Resources for Printing Custom Labels

Custom Label Colors

Look for printing services that provide high quality, environmentally friendly printing resources for your custom labels.

When searching for a commercial label printing company to help you with your printing needs, there are a few things to look for and ask about before conducting business. We recommend scouting out quality printing services that provide a range of printers and design experience to make the best custom labels possible. To accomplish that, here are a few key characteristics you should inquire about when searching for a printer:

1. Look for printing manufacturers who use the latest technology during the printing process. Businesses that use the newest and latest equipment offer their customers two positive printing factors. The first is that the printing quality will be crisp and clean. Secondly, the most up-to-date printing technologies have been designed to be environmentally friendly, which makes for an easy conscience.

2.  Ask printers if they offer a range of services or if there is a minimum amount you have to order when printing. Businesses that offer quality printing for small, medium and large projects help customers stay on budget. Keep shopping around if the contractor has an unreasonable minimum order requirement, especially if you know that amount of product will go to waste.

3. If you have some label design ideas, look for a printer who will work with you to make your product a reality. Participating in the label design process is half the fun, plus, you know your business better than anyone else.

4. Printers who offer a quick turnaround and a good return policy are positive attributes to look for during your search. In case an error occurs during the printing process, you don’t want to be stuck with 200 custom labels that are misspelled and virtually unusable. Quality printers who want to retain clients and reach a large consumer audience know it’s important to get your products out to you as quickly and efficiently as possible.

Lightning Labels Recognizes Earth Day and Spring’s Return with Eco-Friendly Labels

Eco-Friendly Labels Support Sustainability This Spring

Eco-Friendly Custom Labels and Stickers

Using eco-friendly labels helps preserve and sustain resources.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to honor Earth Day and spring’s return with a full line of eco-friendly labels that support sustainability in April and beyond. Although Earth Day is officially recognized for one day every year, custom labels printed by Lighting Labels provide sustainable solutions all year long. Committed to preserving resources for future generations, Lightning Labels aims to provide consumers with viable alternatives to labels that are tree- or petroleum-based. As manufacturers peruse the variety of label options available, Lightning Labels aims to educate consumers about the most current eco-friendly materials available today.

Multiple Options Now Available for Eco-Friendly Custom Stickers

“Lightning Labels offers a lot of Earth-friendly options that manufacturers can use for their custom label projects,” says Julie Mcculley, Lightning Labels Production Manager. “Although producers can feel good about their role in preserving the environment, many consumers will appreciate their efforts and may make purchasing decisions based on a product’s eco-friendly labels, thus driving sales and awareness.”

Here are some material options manufacturers can consider when brainstorming eco-friendly labels:

1.  EarthFirst PLA 
Lightning Labels recently became the first digital label printer in the U.S. to offer EarthFirst PLA eco-friendly custom stickers. Made from corn rather than petroleum, EarthFirst PLA labels are printed on a film material and deliver striking aesthetic value as well as durability. Because EarthFirst PLA is a compostable label material, the simple switch can reduce the excess of landfill waste made up of petroleum products that remain in the ground for years. This label type is biodegradable and is also durable, waterproof and oilproof.

2. Set in BioStone
Another eco-friendly label option from Lightning Labels is BioStone, which is made from stone instead of trees. Every part of these biodegradable labels - including the adhesive backings – is fully compostable and highly durable. BioStone labels enjoy excellent ink adhesion and are water-resistant, making these striking labels a rock-solid custom labels solution.

3. Recycled Kraft
A crafty way to reduce one’s carbon footprint is by printing labels on recycled Kraft paper material made from 100 percent post-consumer waste. Strong and suitable for machine applications, these earthy, organic-looking labels are ideal options for conserving energy while providing products with an enduring, dependable look and feel.

4. Recycled Vellum
White vellum material adds an elegant and uplifting look to custom labels. Also recycled from 100 percent post-consumer waste, its sustainability and strong liner make it suitable for machine applications and add a one-two punch to any custom printing projects.

Eco-Friendly Packaging and Labeling First Step to Taking Sustainable Action

Choosing eco-friendly packaging and labeling is just the first step to reducing a carbon footprint. Consumers and manufacturers can keep the sustainability chain going with a few simple Earth Day tips, which are great year-round:

1. Reduce Energy Use
Keeping appliances maintained and using climate control systems, light timers and other energy-savers helps preserve money and natural resources. People may want to make sure appliances have good user reviews because faulty, inefficient systems waste energy and drain resources. A visit from an HVAC professional to check systems can ensure everything is as up-to-date and energy-efficient as possible.

2. Consider Composting
Creating a compost pile preserves landfill space and fertilizes soil, allowing better water absorption to help plants grow better. Food scraps, such as banana peels, apple cores and eggshells, are just a few examples of items that make good compost and reduce the need for spending money on fertilizing products.

3. Recycle
Keeping a recycling bin near office desks and at home may make it easier to remember to recycle packaging or other paper products that will no longer be used.

Ready to make the jump to sustainability? Lightning Labels offers free samples of all labels, including eco-friendly stickers, so consumers can see and test the quality for themselves.

Also, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google .

Score Points During March Madness with Custom Food Labels

Custom Food Labels Can Help Score Sales During March Madness

custom food labels score points

Custom food labels can help companies score points with party planners and guests during March Madness.

As basketball fever sweeps across the country in anticipation of March Madness, many fans are having parties that center around watching the game with friends, and manufacturers are encouraged to customize their custom food labels in preparation for game-watching gatherings. As most college hoops teams have a special place in consumers’ hearts, it may be a good idea to make some limited-edition labels that commemorate the March Madness tournament. Staying on top of trends that are important to consumers can help a company stand apart from the competition. After all, beating the competition is usually what basketball season is all about.

Use Custom Food Label Printing to Beat the Competition

As consumers keep their eyes on their favorite teams this month, many are also looking for custom food label printing that coincide with festivities as they shop. When March Madness is on consumers’ minds, custom labels using a related theme can attract attention and induce the customer to choose the product for their event. Regardless of whether customers have basketball fever, up-to-date labels demonstrate that the product producers are in touch with current activities. As long as the manufacturer stays true to the company’s branding so the product is still recognized by buyers, themed labels can help boost marketing efforts and become a part of March Madness party schemes.

Food Product Labels Can Be a Marketing Slam Dunk

In addition to boosting sales, March Madness-themed food product labels can add just the right amount of fun to any social gathering planned. Whether hosting a March Madness sports viewing party or a birthday celebration, the very nature of custom stickers can make guests feel special.

Custom labels become part of the decor scheme at a party and can represent a company’s brand at an event. As the teams featured in March Madness games may have a special place in consumers’ hearts, it may be a good idea to make some limited-edition labels that commemorate the year.

Custom Labels Make Fun Finger Food Toppers

For a March Madness party that marches ahead of the rest, order basketball-themed custom labels and affix them to toothpicks. These toothpicks can be used to top cupcakes and other finger foods. Simply perforate the top of the food product with the toothpick for a decorative flag. This decoration tip is also ideal for for holding together layered foods, such as club sandwiches. The extra attention to detail can set the party table apart from ordinary spreads beyond March Madness parties.

To score points during March Madness, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

Prepare Drinks for March Madness Tip-off with Custom Beverage Labels: 3 Business Marketing Tips from Lightning Labels

March Madness Brackets and Custom Beverage Labels Go Hand-in-Hand

custom beverage labels for March Madness

Lightning Labels encourages manufacturers to follow these three tips when making custom beverage labels for March Madness.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to prepare for the big games starting this month – and not just by filling out March Madness brackets. As consumers and basketball fans prepare for one of the most exciting sports events of the year, many plan to host or attend parties to root for their favorite teams with family and friends. To get products in front of sports fans and be a part of the madness, producers and business owners should consider printing custom beverage labels that guarantee their drinks are a staple for game-watchers and basketball fans.

“Sporting events are a great excuse for people to get together and enjoy each others’ company over game-time snacks and festive beverages,” said AnneMarie Campbell, Lightning Labels Business Development Manager. “Make sure people bring your products to the party by printing custom beverage labels and stickers with Lighting Labels that celebrate March Madness and appeal to sports fans of all types. Even though people may be talking about the game, they will be more likely to remember custom labels and the specific brand at the party, even if their favorite teams experience an upset.”

3 Ways Online Beverage Label Printers Can Increase Sales

Creating March Madness-themed branding with beverage label printers won’t just add to a sports viewing party’s theme; it can actually attract consumers’ attention in stores as they browse for party drinks and supplies. Even if a person is not planning on hosting a party, there is a chance he or she will be more likely to purchase March Madness or basketball-themed products and beverages on personal shopping trips, too.

Instead of risking losing out on the business, here are a few ways producers and business owners can increase sales by creating custom beverage labels for unique marketing opportunities:

1. Give Custom Printed Beverage Labels a Makeover All Consumers Will Appreciate

Not all products lend themselves to a custom printed beverage labels revamp, so it’s important to remember that even if March Madness-themed labels on beer, wine and water bottles aren’t fitting, it’s a great time to consider a label makeover regardless. Lightning Labels offers manufacturers high-quality digital printing options and a lightning-fast turnaround time, transforming ho-hum products into all-star selections for March Madness games and beyond.

2. Custom Labels Offer Marketing Possibilities on a Budget

Some manufacturers pay big bucks to put their products on seasonal and themed display stands in stores in hopes they will attract consumers’ attention, but that extra expense isn’t required to make people pick up and purchase timely products. Instead, use custom labels for products in brick-and-mortar stores and online to remind people they are special, up-to-date and in line with current events.

3. Limited-Edition Labels Attract the Right Kind of Attention

It’s not surprising that people are attracted to limited-edition items, but if they’re throwing March Madness or basketball-themed parties, it could be just the detail to take the get-together to the next level. More exclusive products that mention specific teams or geographic locations also have the potential to appeal to an even wider audience, and basketball fans will want to collect these products in case their team makes it all the way this year.

Manufacturers can take this one step further by designing custom beverage labels that enhance and complement current marketing and branding efforts. What good is it to print updated beverage labels that won’t remind consumers of the existing brand and company? Make sure to promote brand recognition to ensure people look for the product after March Madness ends.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Spring Forward with Seasonal Custom Labels and Stickers for Products

Put a Spring in Your Custom Labels and Stickers for Products

Custom Printed Labels and Stickers

Whether celebrating a holiday like Easter or doing some spring cleaning, custom printed labels and stickers can add the perfect touch.

As more sunshine starts streaming through the windows and brightly colored eggs and holiday products fill store shelves, Lightning Labels is delivering seasonal tips to help readers spring forward with ease and aplomb.

With spring holidays approaching, many manufacturers are making spring-themed custom labels and stickers for products for Easter, Passover or simply to decorate products with fresh, updated designs.

Whether a business or manufacturer chooses to focus on a specific holiday or the spring season in general, the simple act of touching up labels with on-trend seasonal elements shows customers the product is up to date, relevant and new. When having a spring fling with a new design or color, however, remember to remain true to the product’s core branding so that it is still recognized by consumers.

One idea some businesses may choose to employ is to order Easter or spring-themed company stickers and labels that are relevant to the brand but can be removed at the end of the season. Seasonal labels are ideal for gifts this spring as well, whether for an Easter basket or a tag that complements a party favor.

Businesses can also use a seasonal design on printed labels as part of a limited-edition offer to make products seem more special and timely.

Spring Clean with Custom Printed Labels and Stickers to Organize the Home and Office

With spring cleaning efforts beginning, now is an opportune time to make custom printed labels and stickers that help organize the office and the home. Free up space at home by gathering bins, decorative boxes or other containers to compartmentalize items. Labels can help organize everything from the closet to the pantry, minimizing clutter and maximizing space.

De-Clutter the Closet at Home with Simple Tips

An attractive and simple idea that can reduce closet clutter is to use custom printed labels and stickers on bins or decorative boxes. Having separately labeled containers for scarves, gloves, socks/hosiery, belts and other accessories creates a sense of order and starts the day on a relaxing note. Have a custom label for each set of items and arrange the labeled bins in accordance with season and use. For example, swap out containers labeled for winter scarves and gloves and move spring seasonal accessories to the front of the closet as temperatures climb.

A similar spring sweep can be accomplished by labeling smaller containers for items such as cosmetics or smaller accessories. For an elegant touch, place makeup brushes, Q-tips, cotton balls and other other toiletries in glass jars with custom labels. This is an attractive way to organize items that can clutter dresser tops, bathroom cabinets and bureau drawers.

Labeling storage boxes and bins is also an easy way to keep the home organized, attractive and efficient.

Organize the Office with Company Stickers and Labels

Using company stickers and labels to organize the office space can save time and give businesses a more professional appearance. Using color-coded stickers and assigning a different color for each specific group of papers or office items makes organizing the filing cabinet and retrieving needed documents more efficient and easier on the eyes.

Some workers also find it helpful to place sticker labels on each compartment of a drawer organizer that identifies what should get placed in that space. This is a simple way to ensure  pens, paper clips and other office supplies remain in one place, even on the most frenetic of days.

To help spring organizing efforts, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

 

Spring for Colorful Custom Product Labels This Season

The Latest Color Trends Can Bring New Life to Your Custom Product Labels

custom product labels for spring

Spring is the perfect time to opt for some brighter hues for your custom product labels.

With warmer weather right around the corner, many companies are ready to give their custom product labels a spring lift with vibrant colors and brighter text. Now that the Pantone Spring 2013 color report is out, there are plenty of colorful ideas you can use to glean some seasonal inspiration. Different hues are known to evoke specific responses in the viewer. With that in mind, here are a few tips and color ideas that will help you freshen up your custom labels this spring.

Emerald Green Will Make Your Product Label Printing Trendy, Attractive

Emerald green is the 2013 Pantone Color of the Year and is the perfect shade for keeping your product label printing on-trend. A bold shade of emerald green will make a label pop while still conveying tranquility. Emerald denotes a feeling of wealth and opulence as well as growth, but its brightness can also energize your product and attract consumers’ attention on the shelves. For an elegant and sophisticated label, incorporate silver text against this luxurious green hue.

Brighten Labels for Products with Poppy Reds

As most people know, red conveys confidence, action and passion. When used as an accent against black and ivory shades on your labels for products, this color seems sophisticated and exciting. This is the ideal color to use to attract attention to your product. Due to its popularity in Asia, this shade is also perfect for products that have a large Asian market.

Hues of Blue for Trust and Reliability

Chase away winter blues with deep cobalt shade. Blue is one of the most universally loved colors, and when used on custom product labels, it conveys a sense of trust and reliability to the consumer. Shades of turquoise are light enough to transmit a spring and summer vibe, and its green tone is reminiscent of the water. This color is ideal for use on labels for products related to health and wellness, as it said to promote feeling of peace and relaxation. Shades of blue are also great accent colors to be used with trendy emerald green labels this spring.

Nectarine Color Schemes for Vibrancy

A hint of orange can add vibrancy to your labels. This color conveys optimism, enthusiasm, warmth and fun. Use this color to uplift. To maintain a sense of sophistication, balance this lighthearted color with a darker shade of blue.

Yellow for Zestful Custom Label Infusions

To lighten any label, try infusing it with a streak of sunny yellow. Known to help stimulate mental abilities, this color is good for products related to education and learning and is ideal for products marketed to children and young adults. Citrus tones denote a cheerful optimism, and as with the color orange, this hue works well for adults when balanced with navy blue [and emerald green] for an optimal balance.

No matter which colors you choose for your custom product labels this spring, don’t be afraid to freshen up the overall look of your products’ springtime design with clean and colorful custom printing projects.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

3 Ways to Prepare Products for Easter with Festive Custom Labels and Stickers

Wish Consumers A ‘Hoppy’ Easter With Updated Custom Labels And Stickers

custom labels

Lightning Labels offers tips to give custom labels and stickers a unique Easter design.

Lightning Labels, a custom label and sticker printing leader, is reminding manufacturers Easter is right around the corner. When people are shopping for great deals on Easter basket treats, gifts or products for holiday dinners and gatherings, a cheery and unique Easter design may be just the ticket to grab their attention.

A common misconception is that Easter marketing and design should be based on a color palette of pastel colors – soft yellow, greens, pinks and blues – but modern design trends allow for much more creativity when designing holiday product stickers. Consider ditching light green hues for punchy accents of emerald green, the 2013 Pantone Color of the Year, which is sure to stand out from the sea of pastel printed labels and stickers on store shelves and online.

“Manufacturers and marketers are encouraged to be unique and create updated Easter labels for their products, which can have a huge impact on their holiday sales,” said AnneMarie Campbell, Lightning Labels Business Development Manager. “Because it’s so important for products to stand out among competitors, custom printed labels and stickers can be a cost-effective way to regularly update products to reflect upcoming holidays and seasons, keeping people’s attention while making sure they don’t break the bank.”

How To Save Money On Printed Labels and Stickers This Easter

Regardless of the holiday or upcoming event, business owners, manufacturers and individuals can rely on Lightning Labels’ digital printing techniques that save money and produce high-quality printed labels and stickers. Not only is digital printing fast – turnaround time is just two to three days after placing the custom label order – manufacturers can have total control over the design process and finished product.

Small-business owners and manufacturers have typically avoided custom products so as to not risk spending their budget on updated labels only to get stuck with an abundance of stickers and labels that they won’t need or use. But with advances in digital printing making it easier than ever to order the exact amount needed, even for small runs or label testing, now is a great time to give products the seasonal, festive makeovers that will boost sales and customer loyalty.

3 Reasons to Order Easter Product Stickers

Manufacturers who want to get a head start on Easter marketing and create high-quality custom product stickers can follow these three tips:

1. Add A Snappy Sticker To Existing Custom Labels
Perhaps product labels were recently revamped or manufacturers are wary how a total Easter makeover will go over with existing customers – not a problem! Consider printing a limited run of Easter-themed stickers that can be affixed to products, then removed later if necessary. These custom labels and stickers may be especially beneficial and attractive to customers if they can double as gift tags, which make basket-stuffing and gift-gifting easy.

2. Turn Holiday Product Stickers Into A Limited-Edition Offer
Remind consumers that Easter only comes once a year by offering limited runs of holiday product stickers. Whether these printed labels offer unique designs on standard products or are affixed on items that can only be found around Easter, let people know the clock is ticking for them to make a purchase.

3. Incorporate Easter Printed Labels And Stickers With Current Product Branding
Whether a business or manufacturer is focusing on Easter, Passover or spring season themes, it’s a chance to connect with consumers and remind them about a brand or product line. Consider taking a current marketing or design scheme, then adding seasonal elements that give it flair, but still make it familiar and recognizable for loyal customers.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.