Increase Sales at Farmers Markets and Fairs this Summer with Custom Candle Labels

Custom Candle Labels Can Make Products Stand Out During Farmers Market Season

Candle Labels for Farmers Market Season

Custom candle labels can make products stand out during farmers market season.

Lightning Labels, custom label and sticker printing leader, is encouraging manufacturers to boost their marketing tactics this summer with custom candle labels, which will make products dazzle at farmers markets and elsewhere this season.

Summer is officially here, and that means it’s prime time for festivals, art shows and farmers markets in particular, as warm weather brings high demand for produce and handmade goods. As consumers across the country fill their summer schedules with visits to these shopping events to seek out new products, candle manufacturers can get ahead of the competition by embellishing their items with custom labels.

According to the U.S. Department of Agriculture, farmers markets have been growing in numbers across the country for the past two decades. In 2012, the agency listed 7,864 farmers markets in its directory, up nearly 10 percent from the number registered the year before. These events present a great opportunity for candlemakers, as they help businesses introduce themselves to new consumers, test products, bond with loyal followers and establish themselves within the community.

“Candle manufacturers planning to showcase products at farmers markets this summer have a busy season ahead of them,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Businesses that want to attract passersby at these markets will have to ensure their product packaging is appealing and unique. Lightning Labels can help candlemakers give their products the look they deserve with high-quality, durable custom candle labels.”

Professional Candle Labels Are a Smart Way to Boost Brand Marketing

With such a busy season ahead, businesses shouldn’t delay ordering professional candle labels that flaunt their products’ qualities at farmers markets. Here are two reasons why custom labels for candles are a smart way to jump-start branding efforts:

1. Quality Labels for Candles Can Withstand the Heat Candlemakers are well aware that containers and labels for their products need to be flame-resistant, above all else. Lightning Labels’ labels for candles are created to withstand heat and maintain an untarnished appearance. They aren’t just safe – they’re attractive too!

2. High-Quality Digital Printing Can Make Candle Labels Dazzle: While farmers markets are a great way to interact with target audiences, businesses often have dozens of stands to compete with for shoppers’ attention. Lightning Labels’ digital printing techniques create full-color, highly detailed labels that embody the manufacturer’s brand and command attention.

To celebrate Independence Day, Lightning Labels is offering offering 15 percent off new orders placed online through July 8, 2013, using promo code JULY4 at checkout.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion.  The plant will be closed on July 4th and 5th for the holiday.  Visit LightningLabels.com online anytime for details!

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Google+, Facebook, Twitter (@LightningLabels), Pinterest and LinkedIn.

3 Hot Tips for Customized Cosmetic Labels this Summer

Keep up With Summer Skin Care Trends With Customized Cosmetic Labels

custom cosmetics labels tips

Can your products beat the summer heat? Jazz them up with customized labels for cosmetics.

Summer’s here, and manufacturers in the personal care industry can take advantage of the spike in beauty product sales in the coming weeks by revamping their marketing strategy with customized cosmetic labels. The change in temperatures means shoppers across the country are altering their personal care routine by adding products that will keep their skin healthy and boost their appearance this summer. To guarantee your items become part of consumers’ everyday primping, catch their attention with attractive, unique cosmetic product labels.

Labels for Cosmetics Can Give Your Brand a Summer Makeover

Based on industry research trends, here are three tips to boost your brand’s visibility this summer by investing in high-quality labels for cosmetics.

  1. Flaunt Summer Colors With Hot Product Labels: Online retailer Amazon recently revealed its top-selling summer beauty products to Racked. According to the retail and shopping news source, hot-selling makeup items are those that complement a summer glow and add a vibrant hue to consumers’ cheeks, eyelids and nails. Let your products command attention in stores and online by embellishing them with the bold colors summer shoppers want. Custom printing options grant manufacturers a vast array of tones and tints to choose from and create vibrant, classy designs.
  2. Get the Right Info on Labels with Cosmetic Label Printing: With digital cosmetic label printing, you don’t have to worry about fitting product information onto packaging. The high-quality printing technique can place small, yet legible print and recognizable images on labels. This is especially important for products that protect users from UV rays: many of Amazon’s best-sellers were skin care products. Today, more people than ever before are aware of the skin damage sun can cause. In fact, a recent study conducted in Australia that found wearing sunscreen every day can significantly reduce skin aging has received a ton of media attention. As consumers shop for skin care products this season, you can reassure them your products will keep them safe and healthy by including the information on your packaging.
  3. Let Your Labels Reach Different Consumer Groups: While effective branding involves catering to a very specific audience, manufacturers shouldn’t glance over consumers who may not fit into their cookie-cutter target demographic but could become loyal customers if marketed to effectively. According to Houston-area broadcast station CW39′s News Fix, a once-unlikely group of consumers is responsible for a hefty portion of cosmetic sales: men. Last year, men spent $5 billion on moisturizers, concealers, powders, bronzers and other beauty products, the source reported.

To make sure your brand resonates with male and female consumers, you can test out different product labels. Choose a custom label printer that will give you a good deal on orders of all sizes.

3 Hot Tips for Customized Cosmetic Labels this Summer

Keep up With Summer Skin Care Trends With Customized Cosmetic Labels

custom cosmetics labels tips

Can your products beat the summer heat? Jazz them up with customized labels for cosmetics.

Summer’s here, and manufacturers in the personal care industry can take advantage of the spike in beauty product sales in the coming weeks by revamping their marketing strategy with customized cosmetic labels. The change in temperatures means shoppers across the country are altering their personal care routine by adding products that will keep their skin healthy and boost their appearance this summer. To guarantee your items become part of consumers’ everyday primping, catch their attention with attractive, unique cosmetic product labels.

Labels for Cosmetics Can Give Your Brand a Summer Makeover

Based on industry research trends, here are three tips to boost your brand’s visibility this summer by investing in high-quality labels for cosmetics.

  1. Flaunt Summer Colors With Hot Product Labels: Online retailer Amazon recently revealed its top-selling summer beauty products to Racked. According to the retail and shopping news source, hot-selling makeup items are those that complement a summer glow and add a vibrant hue to consumers’ cheeks, eyelids and nails. Let your products command attention in stores and online by embellishing them with the bold colors summer shoppers want. Custom printing options grant manufacturers a vast array of tones and tints to choose from and create vibrant, classy designs.
  2. Get the Right Info on Labels with Cosmetic Label Printing: With digital cosmetic label printing, you don’t have to worry about fitting product information onto packaging. The high-quality printing technique can place small, yet legible print and recognizable images on labels. This is especially important for products that protect users from UV rays: many of Amazon’s best-sellers were skin care products. Today, more people than ever before are aware of the skin damage sun can cause. In fact, a recent study conducted in Australia that found wearing sunscreen every day can significantly reduce skin aging has received a ton of media attention. As consumers shop for skin care products this season, you can reassure them your products will keep them safe and healthy by including the information on your packaging.
  3. Let Your Labels Reach Different Consumer Groups: While effective branding involves catering to a very specific audience, manufacturers shouldn’t glance over consumers who may not fit into their cookie-cutter target demographic but could become loyal customers if marketed to effectively. According to Houston-area broadcast station CW39′s News Fix, a once-unlikely group of consumers is responsible for a hefty portion of cosmetic sales: men. Last year, men spent $5 billion on moisturizers, concealers, powders, bronzers and other beauty products, the source reported.

To make sure your brand resonates with male and female consumers, you can test out different product labels. Choose a custom label printer that will give you a good deal on orders of all sizes.

Summer Skin Care: Tips to Make Customized Cosmetic Labels Hot

Customized Cosmetic Labels Can Help Brands Beat the Heat of Competition This Summer

custom labels for cosmetics

Summer is great time to rev up beauty products with customized cosmetic labels.

Lightning Labels, custom label and sticker printing leader, is excited to announce summer is here, and now’s the perfect time to glam up products with customized cosmetic labels. Personal care and beauty manufacturers can expect a surge in sales as consumers gear up with items for the season.

The warmer months are a busy time of year for these businesses. Whether shoppers are looking to protect themselves from the sun or glam up their appearance for summer events and vacations, manufacturers have to be on their game if they want to take advantage of the incredible sales opportunity that summer has to offer. Brands looking to boost marketing endeavors can give their products the makeover they need with customized cosmetic labels from Lightning Labels that are both attractive and durable too.

“Summer is an exciting season for consumers and the beauty and personal care industries,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “As brands come out with new skin-protection and cosmetic products, the right packaging can ensure these hot items stay fresh in consumers’ minds. Meanwhile, existing products often need a reboot as well to remain relevant to shoppers. Lightning Labels’ cosmetic label printing can give items the summer look they need to generate sales.”

2 Design Tips for Making Labels for Cosmetics

Summer marketing can be an exciting activity for consumer brands of all kinds, especially for makers of personal beauty care and bath and body products that invest in high-quality labels for cosmetics. When designing stickers and labels, consider the following two tips:

  1. Opt For Color in Cosmetic Label Printing: Long gone are the cold dreary days of grays, browns and black of cold weather. As temperatures rise, consumers opt for colorful products and are looking for bold brands that can match their enthusiasm for the season. Lightning Labels’ digital cosmetic label printing offers manufactures a seemingly infinite supply of hues and tones to choose from to make products stand out on store shelves and online.
  2. Make Custom Cosmetic Labels Timely: Nothing spurs demand for products quite like urgency. Take advantage of the seasonal marketing opportunity to offer limited-time items created especially for summer months. Manufacturers don’t even need to create new products; they can turn their tried-and-true best-sellers into collectibles easily by investing in variable image label printing. Lightning Labels’ variable printing creates unique stickers and labels using text and graphics. Every product is packaged with a label that is unlike any other, creating fun, original items for shoppers.

As manufacturers reboot branding with customized cosmetic labels this summer, Lightning Labels’ solutions are available to meet orders quickly and offer affordable rates.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

Summer Skin Care: Tips to Make Customized Cosmetic Labels Hot

Customized Cosmetic Labels Can Help Brands Beat the Heat of Competition This Summer

custom labels for cosmetics

Summer is great time to rev up beauty products with customized cosmetic labels.

Lightning Labels, custom label and sticker printing leader, is excited to announce summer is here, and now’s the perfect time to glam up products with customized cosmetic labels. Personal care and beauty manufacturers can expect a surge in sales as consumers gear up with items for the season.

The warmer months are a busy time of year for these businesses. Whether shoppers are looking to protect themselves from the sun or glam up their appearance for summer events and vacations, manufacturers have to be on their game if they want to take advantage of the incredible sales opportunity that summer has to offer. Brands looking to boost marketing endeavors can give their products the makeover they need with customized cosmetic labels from Lightning Labels that are both attractive and durable too.

“Summer is an exciting season for consumers and the beauty and personal care industries,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “As brands come out with new skin-protection and cosmetic products, the right packaging can ensure these hot items stay fresh in consumers’ minds. Meanwhile, existing products often need a reboot as well to remain relevant to shoppers. Lightning Labels’ cosmetic label printing can give items the summer look they need to generate sales.”

2 Design Tips for Making Labels for Cosmetics

Summer marketing can be an exciting activity for consumer brands of all kinds, especially for makers of personal beauty care and bath and body products that invest in high-quality labels for cosmetics. When designing stickers and labels, consider the following two tips:

  1. Opt For Color in Cosmetic Label Printing: Long gone are the cold dreary days of grays, browns and black of cold weather. As temperatures rise, consumers opt for colorful products and are looking for bold brands that can match their enthusiasm for the season. Lightning Labels’ digital cosmetic label printing offers manufactures a seemingly infinite supply of hues and tones to choose from to make products stand out on store shelves and online.
  2. Make Custom Cosmetic Labels Timely: Nothing spurs demand for products quite like urgency. Take advantage of the seasonal marketing opportunity to offer limited-time items created especially for summer months. Manufacturers don’t even need to create new products; they can turn their tried-and-true best-sellers into collectibles easily by investing in variable image label printing. Lightning Labels’ variable printing creates unique stickers and labels using text and graphics. Every product is packaged with a label that is unlike any other, creating fun, original items for shoppers.

As manufacturers reboot branding with customized cosmetic labels this summer, Lightning Labels’ solutions are available to meet orders quickly and offer affordable rates.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

Create Eye-Catching Hot Sauce Labels in Time for Barbecue Season

Crank up the Heat at Summer Barbecues and Events with Custom Hot Sauce Labels

hot sauce labels from Lightning Labels

Custom hot sauce labels can heat up sales numbers this summer.

Is is time you revamped your hot sauce labels with a packaging makeover? As temperatures rise, consumers across the country are celebrating the summer season with festive cookouts and barbecues. They’re looking for fun, new products to complement their favorite dishes and if your hot sauce products are packaged with custom labels that draw attention, you’re sure to see sales spike in the coming months.

According to Bloomberg Businessweek, hot sauce is among the top-selling condiments in the United States. Long gone are the days when ketchup and mustard were enough to satisfy the American palate. Global markets have brought foods from around the world to grocery store shelves and restaurants and consumers today are exposed to a variety of ingredients and flavors every day. Hot sauce has grown into a staple at lunch and dinner for many.

With so many varieties of these sauces out there, how can manufacturers snag a healthy portion of the market share? By attracting shoppers in-stores and online with high-quality, unique and fun hot sauce labels.

3 Ways Hot Sauce Label Printing Can Spice up Your Marketing Strategy

The first step to creating packaging that commands attention is choosing a hot sauce label printing option that will deliver piping hot results at a mild cost. Here are three ways digital label printing can help you design the perfect look for your products:

  1. Choose Durable, Attractive Labels for Hot Sauce: No matter how great your logo and label design look on the bottle, if your packaging isn’t water- or heat-resistant, the print will fade quickly and leave your product looking drab – especially in humid summer weather. Instead, opt for waterproof labels for hot sauce that keep your design intact and ensure your products are recognizable on store shelves and online, as well as in consumers’ kitchens and on restaurant tables.
  2. Use Digital Label Printing to Include Small Print: Is your product eco-friendly, natural or organic? Let shoppers know by flaunting the details on your labels! Digital printing allows manufacturers to place small, yet legible text on custom labels and stickers. Consider including a recipe on your product packaging that features your hot sauce as the star ingredient.
  3. Test Out a New Logo or Design: One of the many major benefits of ordering digitally printed labels for hot sauce is the ability to make orders of any size – all at an affordable cost. That means you can test a new design without having to commit to purchasing thousands of labels.

Take advantage of lightning-quick production and delivery and order your hot sauce labels today at a discount! Lightning Labels is currently offering 10 percent off label orders through June 26, 2013, using promo code SUMMER13 at checkout. The maximum discount is $1,000. Adding to these hot summer savings, all those who order will be automatically entered to win $1,000 in free gas. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for details.

Create Eye-Catching Hot Sauce Labels in Time for Barbecue Season

Crank up the Heat at Summer Barbecues and Events with Custom Hot Sauce Labels

hot sauce labels from Lightning Labels

Custom hot sauce labels can heat up sales numbers this summer.

Is is time you revamped your hot sauce labels with a packaging makeover? As temperatures rise, consumers across the country are celebrating the summer season with festive cookouts and barbecues. They’re looking for fun, new products to complement their favorite dishes and if your hot sauce products are packaged with custom labels that draw attention, you’re sure to see sales spike in the coming months.

According to Bloomberg Businessweek, hot sauce is among the top-selling condiments in the United States. Long gone are the days when ketchup and mustard were enough to satisfy the American palate. Global markets have brought foods from around the world to grocery store shelves and restaurants and consumers today are exposed to a variety of ingredients and flavors every day. Hot sauce has grown into a staple at lunch and dinner for many.

With so many varieties of these sauces out there, how can manufacturers snag a healthy portion of the market share? By attracting shoppers in-stores and online with high-quality, unique and fun hot sauce labels.

3 Ways Hot Sauce Label Printing Can Spice up Your Marketing Strategy

The first step to creating packaging that commands attention is choosing a hot sauce label printing option that will deliver piping hot results at a mild cost. Here are three ways digital label printing can help you design the perfect look for your products:

  1. Choose Durable, Attractive Labels for Hot Sauce: No matter how great your logo and label design look on the bottle, if your packaging isn’t water- or heat-resistant, the print will fade quickly and leave your product looking drab – especially in humid summer weather. Instead, opt for waterproof labels for hot sauce that keep your design intact and ensure your products are recognizable on store shelves and online, as well as in consumers’ kitchens and on restaurant tables.
  2. Use Digital Label Printing to Include Small Print: Is your product eco-friendly, natural or organic? Let shoppers know by flaunting the details on your labels! Digital printing allows manufacturers to place small, yet legible text on custom labels and stickers. Consider including a recipe on your product packaging that features your hot sauce as the star ingredient.
  3. Test Out a New Logo or Design: One of the many major benefits of ordering digitally printed labels for hot sauce is the ability to make orders of any size – all at an affordable cost. That means you can test a new design without having to commit to purchasing thousands of labels.

Take advantage of lightning-quick production and delivery and order your hot sauce labels today at a discount! Lightning Labels is currently offering 10 percent off label orders through June 26, 2013, using promo code SUMMER13 at checkout. The maximum discount is $1,000. Adding to these hot summer savings, all those who order will be automatically entered to win $1,000 in free gas. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for details.

Add Some Heat to Summer Marketing with Custom Hot Sauce Labels

Hot Sauce Labels Incorporate a Tasteful Kick Into Summer Marketing

hot sauce labels - spice up summer marketing

Custom hot sauce labels incorporate a tasteful kick into summer marketing.

Lightning Labels, custom label and sticker printing leader, is encouraging hot sauce manufacturers to take advantage of summer marketing opportunities to spice up their product packaging with updated hot sauce labels.

During warmer months, consumers often heat up their barbecues, festival foods, dinner parties and even everyday meals with unique flavors and fun new condiments, making it a perfect time for manufacturers to consider a revamp to their marketing campaign. Hot sauce is a popular topping for many summer foods, and as shoppers peruse stores and shop online, they’ll be looking for products that stand out. Custom hot sauce labels can help brands command attention.

“While consumers appreciate hot sauce year-round, summer is a great time to think about product packaging, especially for hot sauce producers,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Brands can take advantage of the high-quality and speedy digital printing services offered by Lightning Labels to give bottles custom labels that are just as bold as the sauce they contain.”

Make Hot Sauce Label Printing a Surefire Way to Heat Up Sales

Lightning Labels’ digital printing offers manufacturers a seemingly limitless array of colors to choose from for hot sauce label printing. Because packaging plays a major role in consumers’ purchasing decisions when considering a new product, hot sauce labels need to be flashy, colorful and vibrant to mirror the flavors of the condiment. That’s why it’s imperative to create stickers and labels that highlight products as the hottest items on store shelves. Lightning Labels can help brands choose the perfect label packaging design, including text and images to make their products pop.

Print Labels for Hot Sauce in Winning Batches

Whether manufacturers want to make minor changes to their labels for hot sauce or overhaul their design entirely, it’s only natural for decision-makers to want to create sample batches before committing to purchasing thousands of labels. That’s why Lightning Labels offers affordable prices on all shipment sizes, allowing brands to test packaging and customize shorter label runs.

Another major consideration companies may have is the durability of their hot sauce bottle stickers, which makes waterproof labels a smart choice. Manufacturers can rest assured that their products’ packaging will hold up well, whether items are kept in fridges, pantries or the warehouse, or at outdoor events like barbecues, festivals and restaurants.

Lightning Labels is currently offering 10 percent off label orders through June 26, 2013, using promo code SUMMER13 at checkout.  The maximum discount is $1,000. Adding to the hot summer savings, all those who order will be automatically entered to win $1,000 in free gas. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for details.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

Make Products Pop Like Fireworks With Custom USA Stickers

Show Patriotism and Pride This Summer with Custom USA Stickers

custom USA stickers show product patriotism

Products can benefit from USA stickers this Independence Day and beyond.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to prepare their products for the Fourth of July and other patriotic summertime events by using USA Stickers. Products can be just as American as apple pie in time for Independence Day, which can make them the perfect addition to themed cookouts, family gatherings and other summertime events.

These custom stickers don’t have to be utilized only in July, either. Businesses and individuals can create red, white and blue stickers and labels that showcase year-round American pride, attracting support and garnering sales from current and prospective buyers.

Why ‘Made in the USA’ Labels Matter

More than ever, consumers are reading labels of products they currently use and those they are thinking about purchasing, and sometimes, what’s on the label makes or breaks sales. But ingredients aren’t the only consideration people take when poring over labels – “Made in the USA” labels show buyers and prospects that the manufacturer supports the country. That can be a big benefit to businesses and others, as American consumers look to boost the domestic economy.

“With the troubles our economy has faced, more people are making a conscious effort to buy local products, and this applies to goods made in America, too,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “When manufacturers display the fact that their products were made in America, more people will want to support the company in hopes to support local businesses and, ultimately, the economy.”

2 Ways to Make Red, White and Blue Custom Labels and Stickers Pop

Chances are other manufacturers will also plan USA-themed designs in time for Independence Day, so here are two ways to make red, white and blue custom labels and stickers stand out from the competition:

1. Use Custom Stickers to Tell a Story
While “Made in the USA” labels are a great idea and are impactful enough on their own, larger custom stickers can be used to tell people a bit about the product and its patriotic background. How many local workers does the business employ? Does the company support military efforts or donate to veterans’ charities?

2. Make USA Stickers Timeless, Not Timely
Although American-themed stickers are great additions to products around the Fourth of July, they can be designed to outlast the summer. Making these stickers attractive and informative yet timeless in the sense they don’t mention specific dates or months may serve to remind consumers that the manufacturer supports America all the time – not just on Independence Day.

Customers of Lightning Labels, past and present, who already have great labels to showcase, are encouraged to share them in the company’s Annual Photo Contest, running now through June 30, 2013.  Winners will be chosen through fan votes collected on Facebook in a public voting period to follow the photo submission period.  Amazing prizes include an Apple MacBook Air laptop, an iPad Mini and a Kindle Paperwhite, as well as hundred of dollars in label credits that can be used toward future projects.  Enter the Lightning Labels Photo Contest today.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

Budweiser Bowtie Packaging Design Puts a Crimp In the Competition

Sometimes Packaging Is the Creative Design

Budweiser New Design

The new Budweiser bowtie packaging design from anheuser-busch.com.

When marketing your product, a key challenge always is to make your brand memorable—particularly in crowded marketplaces that can obscure all but the most outstanding looks. Budweiser has scored a bullseye with its latest packaging design—which is really more engineering than anything else.

The iconic bowtie logo, used since 1956, has been memorialized into a crimped can that bows in the middle. It won’t take a rocket scientist to figure out that the new package ties to the Budweiser brand.

It’s a stroke of genius in an advertising industry that too often creates expensive, elaborate messaging that few associate with the product. How many times have you been asked about a particular commercial, only to respond that you vividly remember everything except for the brand being advertised?

Geico created the gecko to indelibly drive product recognition. Now Budweiser has done the same with its bowtie package. How you can achieve the same feat in your marketplace, understanding that most don’t have a Budweiser-sized budget or long-lived iconic image to reinforce the effort?

1. Study your shape. As Budweiser has so dramatically demonstrated, you don’t have to stick with the same product container shape as everyone else. While its effort required years of research and refinement, and actually uses double the aluminum of traditional beer cans, you don’t have to necessarily spend a fortune to make a splash. Review the latest and greatest in container packaging and work with your graphic design/engineering team to create some shapes. This can be fun and doesn’t obligate you to go into production.

2. Leverage your label. In tandem with container shape selection, look at label possibilities. While the container itself may not be that unusual, combined with an intriguing label it can take on a life of its own. Play with different label materials, colors, shapes and special effects to see what may be possible. It doesn’t always have to be complicated. Think about the simplicity of the Apple logo.

3. Create your “con”-emoticon, icon, some type of memorable mascot, or inviting image that will make it hard to forget your brand. Is there anyone who doesn’t associate the gecko with Geico? They famously took an animal name that sounded very much like their corporate name, and voila! Where are there similar opportunities with your brand, company name, and the like?

To get the creative juices flowing, think out of the box a bit. Chrysler, in its desire to be viewed as reinventing itself in a more glamorous light, could consider the chrysalis, the cocoon from which the caterpillar emerges as a butterfly. While the term is somewhat esoteric, the fact that the two words share their first five letters opens up an immediate opportunity for brand identification. And the visuals of a beautiful image emerging from its cocoon bring to mind many design possibilities.

4. Put it all together. With all this creative output on display, decide what’s feasible in light of logistics, budgets and other pragmatic considerations. You may discover that the greatest, most memorable packaging/design idea just won’t cut it in your real world environment. Or, you may be pleasantly surprised to learn that your most outlandish design is in fact very doable.

And persevere. If, for example, that incredibly appealing label won’t work with your machine application protocols, keep working with concepts to see what may be more compatible.

Look At Custom Labels In a New Light

As part of this process, request Lightning Labels sample packs of custom labels to brainstorm different looks, feels and functionality.  Lightning Labels is currently offering 10 percent off online orders through June 2, 2013, using promo code MDAY10 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.