Deploy Father’s Day Labels to Help Consumers Choose Gifts

Deploy Father's Day Labels to Help Consumers choose Gifts.Use Custom Labels to Remind Consumers about Father’s Day

Stores that have not yet designed, ordered and deployed custom labels and stickers in time for Father’s Day still have a window of time in which to do so, but the clock is ticking. Father’s Day may not be until June 21, but holidays have a tendency to sneak up quickly, taking both companies and consumers by surprise. For proof, look no further than the greeting card aisle the night before Mother’s Day, Father’s Day, Valentine’s Day… and the list goes on.

When it comes to shopping for Dad, many consumers are stumped, which is where Father’s Day labels can come in handy. Individuals who hadn’t previously considered a particular product as a gift may be more inclined to do so if they see a label that nudges them in the right direction.

Statistics have emerged over the past couple of years that shine a spotlight on the spending gap between Mother’s Day and Father’s Day. Annual figures from the National Retail Federation indicate that over the past five years, spending on Mother’s Day gifts outpaced investments in Father’s Day gifts every time. We’ll have to wait until the month’s end for this year’s definitive numbers, but last year’s predictions forecast Father’s Day spending to total approximately $12.5 billion, significantly less than the nearly $20 billion projected for Mother’s Day.

Redress the Balance with Father’s Day Labels

Even with some retailers drawing attention to particular gift options with Father’s Day labels, the unequal spending persists. Speculation has run rampant about the cause for the discrepancy between the average expenditures on gifts for Mom and Dad, with some people concluding that consumers fork over more for their favorite parent. However, the real answer could be a lot less incendiary.

“It’s just harder to buy for men,” Robert Passikoff, president of retail consultancy company Brand Keys, told TODAY Money. “This is not a contest.”

There is simply a larger number and a greater diversity of products for Mom, which means retailers have more to work with in the run-up to Mother’s Day – and, more often than not, consumers faced with myriad options are able to sort through and find the perfect gift. In contrast, the range of gifts for men typically doesn’t go beyond the realm of the tie, shirt and home improvement tool – and, of course, the ubiquitous gift card.

After so many years being stuck in this Father’s Day gift-buying rut, shoppers may need some help to clamber out of it, which is where Father’s Day labels may come in useful. An action as simple as sticking a “Great for Father’s Day!” label on a product may be all it takes for retailers to get consumers inspired.

Highlight These Outside-the-Box Gift Ideas with Custom Stickers

Retailers eager to target shoppers who are as sick of buying novelty golf socks as their fathers are of receiving them may want to consider drawing consumers’ attention to these products using custom stickers:

  • Headphones: Whether Dad listens to Frank Sinatra or Fabolous, he’s sure to appreciate this gift. There are enough options available to suit all shoppers’ budgets and tastes, from ear buds to bulkier models.
  • A book: Some fathers devour fiction, others enjoy biographies. If Dad isn’t a reader, how-to books and collections of recipes are other options.
  • A watch: Watches are one of the most common accessories out there. Functional and fashionable, they span many different designs and price ranges.

Buying a Father’s Day gift is a personal process, but there’s no reason why retailers can’t help consumers along by using well-placed stickers and labels.

Prepare for Wine Harvesting Season by Ordering Custom Labels

Prepare For Wine Harvesting Season. Before Wine Harvesting Season Begins, Lock Down Label Designs

Wine harvesting season doesn’t begin until late summer, but it’s never too early to prepare by designing and ordering custom product labels. In a recent article, we delved into what it takes to design an appealing wine label and found that color, simplicity vs. complexity and ostentatiousness vs. refinement all play a significant role in the process. Speaking with Lettie Teague, wine columnist for The Wall Street Journal, veteran label designer Bob Johnson noted that aesthetic strategies differ in accordance with price ranges – for instance, simple packaging is associated with products on the low and high ends of the pricing scale, while the labels on mid-range bottles tend to be more ornate.

That being said, these trends are by no means hard and fast requirements, merely conventions that have developed over time. In fact, some of the best examples of wine labels are the ones that don’t play by the rules.

To Catch Shoppers’ Attention Tomorrow, Design Creative Wine Labels Today

This year’s grapes may still be on the vine, but that shouldn’t be a deterrent to the designers of wine labels. After all, inspiration can strike at any time of year. If neither the creative nor the grape juices are flowing, you may want to consider perusing this article from Buzzfeed, which lists 33 examples of labels by designers who truly thought outside the box. From Braille to perforation, fill-in-the-blanks to blackboard chic and cartoons to Aboriginal art, the sky’s the limit.

Still unsure where to start? Online graphic art marketplace 99designs offered a few tips:

  • Hone in on the wine’s unique selling points and use these to form the basis of the label. USPs can be anything from the location of the vineyard to the company’s methodology – what’s important is that they set the product apart from the rest.
  • Put together a customer profile to represent the quintessential member of the wine’s demographic. Is this individual male or female? What is his or her age, appearance, job, ideal vacation destination, wine-drinking routine?
  • Analyze the competition from the perspective of an individual who fits the customer profile. What are other brands doing right? Where did they miss the mark?
  • Come up with a short list of words to describe the brand, and base the design on these.
  • Lay the foundation. Before focusing on the wine label itself, determine other aspects such as bottle color, label dimensions and information that needs to be included on the front and back.

Ultimately, the key to a successful design is knowing the product, the company and the customer. This holds true whether the labels being created are for wine, food, nutraceuticals or other wares.

Order High-Quality Custom Labels with Time to Spare

Once the design is finalized, attention should turn to the quality of the custom labels themselves. After all, even the most creative motif will likely fall flat if printed on substandard material in colors that look washed-out or fade easily.

Lightning Labels can ensure this doesn’t happen. Our custom wine labels feature rich, vibrant colors, high-resolution printing and a photo-quality finish that will help even small, boutique wineries make their offerings stand out on the shelf. Cost won’t be an issue, as Lightning Labels can print wine labels that look bold and professional in small quantities at a low price. Individuals who get ahead of harvesting season by ordering their labels now won’t experience a time crunch, but even so, Lightning Labels can deliver a lightning fast turnaround without rush charges.

Sun-Proof Your Summer Products with Heat- and Waterproof Labels

Heat and Waterproof LabelsSun-Proofing Labels Helps Products Hold Up in Summer

After what proved to be a long, dreary winter in many parts of the country, people are welcoming the soaring temperatures and the reappearance of that giant celestial orb in the sky – that is, except for manufacturers who failed to acknowledge that they needed to engage in sun-proofing their product labels for the summer.

When temperatures are high, certain products tend to fly off the shelves, including sunscreen to keep the sun’s damaging rays at bay, lip balm to moisten lips on hot days and lotion to stave off dry, cracked skin and soothe sunburn. Given that many individuals will take these items outside with them – sometimes for hours while swimming, sunbathing and enjoying cookouts and other outdoor events – it’s imperative that the labels affixed to these products can hold up if exposed to water or sunlight. After all, what use is a bottle of sunscreen if you can’t read the SPF number on the packaging, or if the label is too faded for you to make out the instructions about how often to reapply?

Don’t Forget to Heat-Proof Labels

Sometimes, manufacturers fall into the trap of declaring their wares ready for summer after simply ensuring the packaging won’t get bleached by the sun – in fact, they need to heat-proof labels as well. Lightning Labels creates custom stickers for candles, so we know just what to do to make sure the labels on your summer products can take the heat. After all, stickers that crack and peel when exposed to high temperatures won’t exactly give consumers a good impression of your products – especially if you’re selling something that promises to protect them against the sun.

Use Waterproof Labels to Combat Pool and Ocean Splashes

It happens to everyone – dropping something in the bathtub, getting splashed by an unexpected cannonball into a nearby pool or even being caught off guard by a wave at the ocean. Products with waterproof labels aren’t affected by these events, as consumers can simply wipe off any errant droplets and go on with their days. However, individuals who use items with sub-par packaging may not be as lucky. Before they know it, the pristine stickers on their sunscreen bottles or lip balm labels are marred by water spots or, even worse, entirely reduced to a soggy, pulpy mess. Manufacturers can avoid this unpleasant fate by turning to Lightning Labels for vibrant, high-quality labels that do more than just look the part – they can truly stand up to whatever summer throws at them.

Ring in National Safety Month with Cautionary Stickers and Labels

Promote Safety with Warning Stickers and LabelsNational Safety Month is Just Around the Corner

June comes with many associations, including the first official day of summer, the last day of school and the end of the second corporate quarter, but did you know it’s also National Safety Month?

National Safety Month is an annual National Safety Council initiative intended to mitigate accidents in the workplace, at home, on the road and elsewhere. This year, the council is placing a particular focus on transportation safety, emergency preparedness, prescription painkiller abuse, ergonomics and slip, trip and fall prevention – all areas in which cautious behavior can be quickly, easily and effectively reinforced through the use of stickers and labels.

Promoting Safety is Easy with Custom Labels and Stickers

It may seem hard to believe that something as small as a sticker could have such a big effect on safety, but the fact is that custom labels are a key component of accident prevention. Take three of this year’s focus topics as an example:

  • Emergency preparedness: In emergency situations, labels can literally mean the difference between life and death. Consider the instructional stickers on the side of a fire extinguisher, for instance. Even if people think they know what to do when disaster strikes, chaos and stress may result in them swiftly forgetting some – if not all – of their knowledge, which is where labels can become invaluable.
  • Slip, trip and fall prevention: It’s possible to slip, trip or fall almost anywhere, but many of these types of accidents are preventable. Luckily, labels and stickers can be affixed to practically any surface, serving as an effective way to give people a heads-up about potentially dangerous situations and warn them to be cautious of hazards such as uneven ground, unexpected stairs, slippery floors and more.
  • Transportation safety: According to figures from Statista, some 254 million passenger cars, motorcycles, trucks and other vehicles were registered in the United States in 2012 alone. For people who don’t have their own modes of transportation, don’t feel like driving, want to save money or are concerned about the environment, buses, trains, ferries and the like are their go-to options. Whether individuals personally operate the vehicles they use to get around or trust others to drive responsibly, it’s important for whoever is at the wheel to be able to quickly and clearly identify different components.

Stickers and Labels: An Easy and Inexpensive Way to Encourage Safety

Although large corporations have the funds to invest in thousand- or even million-dollar safety initiatives, many smaller companies do not – but that doesn’t mean the latter enterprises should be excluded from National Safety Month. There are plenty of ways to advocate for safety without breaking the bank, and installing or updating cautionary labels and stickers is one of the most inexpensive. If you’re looking to get in on the action this June, contact Lightning Labels.

Promote Allergy Relief on Product Labels to Temper Seasonal Sniffles

Promote Allergy Relief With Product LabelsBottle Labels Touting Allergy Relief Especially Sought After This Year

There are many great things about the onset of summer, but the rising pollen counts that send people hurrying to the nearest drugstore to scour medicine bottle labels for the promise of allergy relief isn’t one of them.

According to the American College of Allergy, Asthma and Immunology, the prevalence of seasonal allergies to pollen from grasses, trees and weeds is increasing among the American population. What’s more, according to Dr. David Samadi, a medical correspondent for Fox News’ Medical A-Team, the harsh, long winter that afflicted many areas of the country this year is an unwanted gift that keeps on giving for allergy sufferers.

“The extremely cold temperatures we experienced this winter caused a delay in tree pollination, which is now occurring at the same time as grass and flower pollinations,” Samadi explained in an article he penned for the New York Daily News.

In other words, rather than being hit by allergies to tree pollen followed later in the season by reactions to grass and flower pollen, people are having allergic responses to all three triggers at once.

Product Labels Must Inform Allergy Sufferers

It’s critical that the product labels on allergy medication provide clarity for consumers. Some over-the-counter medicines cause drowsiness, which is ideal for people whose stuffy noses and itchy eyes are keeping them up at night but not so great for individuals trying to get through the work day in spite of their symptoms. As Best Health noted, other options contain decongestants that should be avoided by those who have high blood pressure or glaucoma. To put it simply, shopping for medications that promise to alleviate allergy symptoms could introduce other problems if customers don’t select the right product for their needs.

That’s where labels come in. If a medicine causes drowsiness, contains ingredients that could be dangerous to some people or has any other attributes that shoppers should know about, manufacturers need to ensure that this information is included on the product’s packaging.

Striking A Balance Between Product Labels’ Design and Information

Product labels need to provide information to shoppers – and that is especially the case for those stickers and labels affixed to allergy medicine. Manufacturers may be concerned that after they include lengthy ingredient lists and specific instructions for use, their labels won’t have room for anything else. Lightning Labels can help companies in this predicament strike a balance between aesthetic appeal and functional requirements. Our high-resolution, professional-quality printing allows you to shrink text without compromising legibility, leaving plenty of room for your logo and the promise of allergy relief. Our vibrant, eye-catching labels will attract shoppers’ attention to your product, and the small yet easily readable text will ensure consumers find the information they need once they reach out and take that bottle of allergy medicine off the shelf.

Promote Summer Camps with Personalized Stickers

Personalized Stickers Help Promote Summer CampCustom Stickers Can Help Get the Word Out About Summer Camp

School’s out for summer – or soon will be – and that means camp is in the near future for many youngsters who are ready to promote their summer plans with custom stickers.

According to the American Camp Association, the United States is home to more than 7,000 overnight camps and 5,000 day camps, a number that increased by 21 percent between 2002 and 2013. The ACA’s Sites, Facilities, Programs Report identified campers’ top activities as recreational swimming and other aquatic activities, arts and crafts, challenges/ropes and archery, but many also enjoy horseback riding, climbing, farming, gardening, wilderness trips and community service.

Whether they are experiencing first-time jitters or are eagerly awaiting the day they get to go back to their familiar seasonal stomping grounds, kids don’t have to wait until they arrive on-site to display their summer camp allegiance, all thanks to custom stickers. And you never know – kids who see summer camp stickers on their peers’ school lockers, folders or backpacks may even be inspired to lobby their parents for a last-minute sign-up so they can join the fun!

Personalized Stickers Serve A Dual Purpose

As well as promoting the summer camps that produce them, personalized stickers can also help attendees develop the sense that they are part of something, even before they arrive on the first day. Organizations eager to strengthen this sense of connection may want to consider producing multiple sticker designs – some with the sole purpose of getting the word out about the summer camp itself, and others that have blank spaces where campers can fill in their names, teams, cabin numbers, etc. People love to belong, and personalized stickers are an inexpensive yet effective tool to make them feel included. What’s more, Lightning Labels’ low minimums and reasonable prices mean summer camps don’t have to worry about their stickers breaking the bank.

Why Choose Sticker Printing from Lightning Labels?

Whether camps decide to go with multiple sticker motifs or simply need small quantities of one design, chances are good that Lightning Labels’ custom sticker printing service can meet their needs. Before their stickers roll off the presses, camp personnel can take a look at free press proofs to make sure the final product will be everything they imagined. Once they give the OK, they can expect their customized stickers to be printed in two to three days and shipped to them soon afterward.

Get Your Marketing on a Roll with Custom Roll Stickers

Custom Roll Stickers Promote Your BusinessRoll on the Era of Roll Stickers for Your Business

There was probably a period in your company’s history when sheet labels met your needs and you didn’t think roll stickers were necessary. At that time, you didn’t mind peeling off stickers one by one because you used them in such small quantities. That being said, there comes a certain point in a business’ life cycle when it makes sense to leave sheet labels behind and switch to roll labels instead. Human beings are naturally averse to change and tend to stick to what they know, but the efficiency and cost-effectiveness of roll labels speak for themselves.

Why Use Roll Stickers?

Roll stickers have multiple advantages over their sheet equivalents. Here’s a list of just a few:

  • Better value: Buying labels in sheets tends to be more expensive than ordering roll labels, even when a company offers low sheet label minimums. Why not buy roll stickers in bulk and redirect the money you save toward improving another area of your business?
  • Quicker application: Sitting down one afternoon, peeling labels off sheets one by one and painstakingly affixing them to the bottles, boxes, tubes or whatever other form of container holds your wares can be extremely therapeutic once you get into a rhythm – but it can also end up being a huge waste of time. Whatever industry you’re in, chances are good that you and your employees have better things to do than manually stick labels onto each and every one of your products. Roll stickers can be fed into label applicators to speed up the process and free up time on your end.
  • Easier storage: This benefit is the simplest of them all. Think about it: How often have you misplaced a sheet of labels, never to be seen again? It’s much harder to lose an entire roll!

Order Custom Roll Labels from Lightning Labels

Whether you’re looking for custom roll labels to affix to food containers, bath and body products, nutraceuticals, candles, beer and wine bottles or something else, Lightning Labels can deliver. Our professional-quality labels look just as good as – if not better than – those used by large national brands, so you’ll be able to pique consumers’ interest without breaking the bank.

Get Ready for Farmers Market Season with DIY Product Labels

Get Ready for Farmers Market Season With DIY Product LabelsCustom Labels Set Your Products Apart at the Farmers Market

Spring is the season of melting snow, rising temperatures, blooming flowers and the eagerly anticipated return of farmers markets after the long, cold winter. Farmers, bakers, craftspeople and other artisans planning to sell their wares at these markets know there will be stiff competition for shoppers’ attention, and custom labels may help them gain an edge in this respect. People who visit farmers markets have so many booths to check out and things to look at, you’d be surprised how something as small as eye-catching product labels can really make a difference.

If you’re a farmers market veteran, you already know the lay of the land, but if you’re considering setting up shop at such an event for the first time, you may not know how – or even where – to get started. Luckily, the United States Department of Agriculture curates a National Farmers Market Directory that listed more than 8,000 different markets at the latest count, so there’s probably one near you!

Custom Stickers Say A Lot About Your Brand

You might think that when it comes to the process of creating custom stickers, design is the only thing that matters, but that isn’t the case. Of course, the design of stickers and labels may prove invaluable in terms of piquing shoppers’ interest and setting your wares apart from everyone else’s, but when potential customers take a closer look, will they see cheap, low-quality labels or vibrant, professional-grade stickers with crisp lines and colors that pop? The quality of your products’ packaging says a lot about the quality of the products themselves, so make sure to make a good impression!

Why Buy Printed Labels from Lightning Labels?

At Lightning Labels, we understand that good-quality printed labels can mean the difference between a purchase and a pass. That’s why we put so much effort into making sure our offerings look as polished and professional as the packaging you see on products put out by national brands. If you’re on a budget, only need a small number of labels or have a very specific label shape and size in mind, don’t worry – chances are good that our low minimums, reasonable prices and wide array of options will meet your needs.

Use Labels and Stickers to Promote Safety During National Bike Month

National Bike Month Safety StickersInclude Safety Warnings on Bike Product Labels

May is National Bike Month, which means there’s no time like the present to promote bike safety via product labels on the vehicles themselves, as well as adding the stickers to accompanying accessories.

National Bike Month has been held every year since 1956 and includes events such as Bike to Work Week and Bike to School Day. With event sponsor the League of American Bicyclists and numerous local bike shops and organizations gearing up to draw attention to the various benefits of biking, it’s important to pair these encouraging messages with safety warnings. After all, riding a bike may be a healthier, less costly and more environmentally friendly form of getting yourself where you need to go, but if you don’t follow the rules of the road or fail to take precautions such as wearing a helmet, you could end up pedaling into disaster – and that’s where warning labels come in.

What Tips Should Bike Safety Stickers Provide?

If you’re wondering where to start when it comes to crafting bike safety stickers, the National Highway Traffic Safety Administration’s website is a great resource. Encourage riders to:

• Wear a properly fitted helmet
• Inspect the bike before riding
• Dress in bright colors and reflective gear
• Stay alert and watch out for road hazards
• Follow traffic laws
• Ride with at least one hand on the handlebars
• Avoid riding at night
• Yield to traffic and pedestrians when appropriate
• Look before turning

Make Safety Labels Pop

Imparting information that may help to keep bike-riders safe is important, but if safety labels aren’t eye-catching and attractive, the tips are more likely to go unread. Make sure this doesn’t happen by partnering with Lightning Labels.

Even if you only want to print a small number of custom labels and stickers, Lightning Labels’ low minimums and inexpensive unit pricing will be able to accommodate your requirements and restrictions. However, don’t associate the low cost with low quality. We offer a wide variety of different label materials, finishes and hues, but one thing’s for sure: You’ll get professional-quality labels with vibrant colors, clear and easy-to-read text, crisp designs and, if needed, the ability to withstand water and heat. Let Lightning Labels help you get the word out about bicycle safety this National Bike Month!

Make Your Sauce Labels Sizzle for National Barbecue Month

Custom Barbecue LabelsUse Standout Sauce Labels to Herald the Start of Barbecue Season

National Barbecue Month – a.k.a. May – is here, and that means it’s more important than ever for your products to boast sauce labels that truly stand out to consumers and give you an edge over your competitors.

With the weather slowly but surely heating up in most parts of the country, cookouts are on the minds of more and more Americans – but why exactly do we love barbecuing so much? The results of the Hearth, Patio and & Barbecue Association’s National Barbecue Month Poll shed some light.

First off, there’s no dress code for a cookout, a fact that 57 percent of the 1,000 respondents said they appreciated. Even the most casual of restaurants tend to have a “No shirt, no shoes, no service” rule, but bathing suits and bare feet are just fine – and even encouraged – in the backyard. What’s more, travel time is minimal, the costs tend to be lower and there’s no long wait for a table once you get to your destination. Finding a place to sit won’t be a problem, and in fact, you don’t even have to stay in your seat while you wait for your food to be cooked. Given these advantages, it’s no wonder that the majority of people who participated in the HPBA’s survey said they preferred cooking out to eating out, with 58 percent declaring the former to be “more fun and relaxing” than the latter.

“Outdoor cooking is a very popular pastime that unites friends and family with great-tasting food that’s easy and affordable,” noted Leslie Wheeler, director of communications for the HPBA.

Bottle Labels Can Help Consumers Make Healthy Choices

Another key finding from the HPBA poll can also be incorporated into bottle labels: Seven in 10 respondents said they believed cooking out was a good way to cultivate a healthier lifestyle by eating wholesome, fresh food and dining al fresco, enjoying the sun and the fresh air.

With so many individuals perceiving barbecuing to be a healthy choice, companies might want to incorporate the idea of healthfulness into the stickers and labels on their bottles of barbecue sauce.

Make BBQ Labels Both Durable and Attractive

Coming up with an eye-catching design for BBQ labels is an important step for companies to take, but it’s not the only element of BBQ sauce packaging success. After all, what good is a bottle label that smudges or peels after contact with oil, water or steam?

Lightning Labels’ standard white BOPP label material can stand up to everything from a single – albeit over-exuberant – splash of pool water to the persistence of a sudden downpour. What’s more, when the cookout is over, the cold conditions of the fridge won’t compromise label quality either. With the white BOPP label, the high-quality, professional-looking printing will stay that way for the duration of the product’s use.