How to Make Wine Labels That Sell

Learn How to Make Wine Labels That Stand Out From the Rest

make wine labels that sell with Lightning Labels

Learn how to make wine labels that sell your bottles.

The wine market is constantly expanding, and knowing how to make wine labels that are unique, attractive and professional can put your brand ahead of its competitors. According to The Wine Institute, an organization that represents more than 1,000 wineries and affiliated businesses in California, total wine sales in the United States reached $34.6 billion in 2012, setting a new record of 360.1 million 9-liter cases sold. With wine sales rising and more winemakers entering the industry, vintners of all kinds must boost product marketing to keep up with the competition. Custom wine labels that feature a creative, eye-catching design are sure to command shoppers’ attention and get them interested in your wines.

Consumers Look for Custom Wine Labels

Last year, KGO, the California Bay Area affiliate of ABC News, reported on an increasing trend of consumers relying heavily on custom wine labels to make purchasing decisions. In an interview with the station, Dave Phinney, a local winemaker, stated labels need to say, “Pick me up.”

Phinney explained that while a great wine will keep consumers returning to the brand, strong product packaging is key to reeling them in and persuading them to try the product.

The industry-leading experts at Lightning Labels can help you create wine labels that speak to your target audience, whether you sell high-end luxury wines or lower-priced bargain vinos.

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Click to get our white paper “6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers” free for a Facebook “like”!

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3 Tips for Creating Customized Wine Labels That Grab Consumers’ Attention

With the right market research, winemakers large and small can create customized wine labels that not only catch the eyes of shoppers, but resonate with target consumer groups as well. Here are three tips for designing wine labels that sell your bottles:

1. Choose Words Wisely for Wine Bottle Labels: Based on what your customers are looking for, decide judiciously what wording will go on custom wine labels. Whether it’s price value, production processes, ingredients or the biodynamic or environmentally friendly ways in which the wine was made, make sure you highlight what’s most important for consumers. Additionally, use this insight to name your wine. For example, Phinney’s wine is called Sexual Chocolate, a bold and effective title for the demographic he’s targeting.

2. Opt for Original Graphics and Images on Custom Labels: Because you want your labels to stand out, you need visual elements that truly differ from the norm. Whether you partner with an artist or create the graphic yourself, go for something that communicates your brand message.

3. Use the Best Label Printing Services: Working with a wine label expert like Lightning Labels will ensure the text and images you choose to place on your bottles are printed clearly, maintaining the detail you put into your design. Our digital process ensures a professional and durable finish for your custom wine label design, and our variety of labeling materials, shapes and sizes to choose from give you the versatility to take your labels in any direction you choose.

DIY Weddings: Personalized Labels and Stickers Add Appeal

DIY Wedding Labels Make Your Day Truly Unique

DIY wedding labels from Lightning Labels

DIY wedding labels can make your big day more unique.

For individualists, DIY wedding labels are the best way to put a personal flourish on the big day. Whether you are trying to save some money or simply enjoy having creative control over planning the event, printing personalized labels can have a great effect on the overall look of the gathering. With wedding labels, you can create a beautiful, cohesive look that is also cost-effective. These labels can be used for a variety of different purposes, from decorations to letters. For instance, many couples like to use personalized wedding champagne labels to dress up the bubbly and make it their own. DIY wedding labels can also be used on place mats and party favors. No matter how you choose to employ DIY stickers, they make your day more special.

Personalize Your Beverage Selection with DIY Labels for Wedding Drinks

Open bar or no, DIY labels for wedding drinks make imbibing more fun for everyone. To make the beverages uniform, add a personalized label to beer, wine and even water bottles. Alcoholic beverages often have interesting labels, but they probably won’t fit in with the greater color or design scheme of your event. Make them blend in attractively by adorning them with a label of your choosing. Water bottles are another smart item to provide. People tend to get thirsty at weddings because of all of the dancing. Make sure your guests are comfortable. Outfitting your bottles with event-specific labels makes them a nice keepsake for guests as well. Providing some labeled soft drinks can be a nice touch as well.

Find Creative Uses for DIY Wedding Stickers

Use DIY wedding stickers to communicate with wedding guests. Another fun, creative and  inexpensive idea to implement in weddings is to bring in social media. Use your stickers to inform friends and family of a hashtag they can use when posting pictures on Twitter, Instagram or Facebook. Integrating social media is a fun and free way to engage with guests, but first you need a good way to tell them about your plan. Personalize weddings with custom labels by putting stickers on mailings, such as save the dates and other letters. Include a hashtag you’ve picked out so that your guests can start buzzing about their excitement in the days leading up to the big event. After it’s all over, you can compile photos added by guests into an album and make it accessible to everyone online.

Printing Clear Stickers: Advantages of See-Through Stickers

Printing Clear Stickers Inspires Consumer Confidence

printing clear stickers with Lightning Labels for products and packaging

Printing clear stickers lets consumers see exactly what they’re getting.

Brands can ensure shoppers know what they’re getting by printing clear stickers. Custom clear stickers allow companies to display their branding information as unobtrusively as possible, giving the consumer a bigger view of the item they’re buying. Sometimes the best-selling point for an item is the appearance of the product itself. If food items look great, there’s no reason to cover them up. Cupcakes, cookies and candy are all enticing in appearance, so it’s counterproductive to cover them up entirely, or to just provide a picture on the box when the real thing looks better. For other products, shoppers want to make sure they are really getting what they pay for. Sometimes packaging prevents consumers from examining the product, and this can be a deterrent to purchasing. Clear stickers allow brands to make a product their own without the label getting in the way of the overall look.

Get Creative with Custom Clear Stickers

Using custom clear stickers can create unique effects that wouldn’t be possible with a more traditional label. You can use a clear sticker on the front of a transparent bottle that allows shoppers to see the back of the label on the other side of the container. Then, you can use this space for some interesting artwork. Sometimes layering a clear sticker over other materials can create a really interesting look. For gift-ready packaging, brands can wrap an item in attractively colored paper and finish it off with a clear branded sticker. Once again, clear stickers can also provide vital information without getting in the way of an item that is vibrantly colored or attractive in its own right. A clear sticker displays brand information while creating a sleek no-label appearance that is perfect for making items look great.

See-Through Stickers Are Versatile

See-through stickers are a price-efficient solution for custom food labels, but they can be applied to many different types of products, like bath and body items. Instead of printing directly onto product boxes, printing clear stickers is often a more effective way to achieve the same look. For items in certain kinds of containers, it is probably the only way to achieve a label-free appearance. In addition to putting them on products, companies can put them to use for correspondence purposes. When sending out promotional mailings, businesses can use a clear sticker to seal the envelope. See-through stickers add a unique touch to many products.

Make Memories by Creating Personalized Labels for Events

Use Personalized Labels for Events to Make the Day Special

personalized labels for events

Use personalized labels for events to make your event truly unique.

Whether you’re a professional wedding planner or just doing it yourself, personalized labels for events are a great way to make unique decorations. There are many elements that go into turning a venue into a festive environment for a wedding party. Aside from place mats and name cards, you have to remember to keep your guests comfortable with beverages on hand. Wedding water bottle labels are a nice way to dress up plastic and make it celebration-ready. There are myriad ways to use stickers and labels to liven up a big event. Customized stickers can provide the personal touch that makes the day uniquely yours.

Liven Up a Celebration By Creating Labels and Stickers for Events

Creating labels and stickers for events is fun for all kinds of gatherings. Whether you’re throwing a birthday party for a centenarian or celebrating a golden anniversary, customizing labels is the perfect way to make an event unique and memorable. Get creative by designing labels for wine or beer. Guests will be so tickled they may even want to take the empty bottles home with them as a keepsake. The design of the labels themselves is up to you. Creating labels that state the name of the couple that’s celebrating, as well as the date and location are popular. These elements are what make labeled objects worth keeping. This information is often the central aspect of the design. Choosing a scripted font may eliminate the need for additional graphics. With so many other decorations at the event, simpler may be better.

Get Creative With Personalized Labels for Event Planning

Making goodie bags is a innovative way to use personalized labels for event planning. Party favors are a must whenever you have a large gathering. While the event itself is always fun, it’s nice to show appreciation for all the loved ones who have taken the time to celebrate with you. Putting personalized stickers on party favors is a fun way to make these gifts look more cohesive and attractive. You can wrap items in colorful tissue and close them off with a personalized sticker or label. Of course, beverage labels are also a good way to handle other necessities, like seating cards and place mats. You can also use extras for thank you notes once the event is over. Store-bought cards can be quickly personalized with the addition of a thoughtfully-designed label.

How To Create Labels For Heart Healthy Natural Products

Create Labels for Heart Health this February

February is the perfect time to create labels for heart health from Lightning Labels

February is the perfect time to February is the perfect time to create labels for heart health.

February is American Heart Month, so it’s an ideal time to create labels for heart health. For many products, wellness is a great selling point. From healthy food products to nutritional supplements, there are many items that can be revamped to demonstrate health benefits. Make custom nutraceutical labels and stickers that demonstrate how the product can support a heart healthy lifestyle. According to the American Heart Association, certain choices support cardiovascular health more than others. Being fit and active keeps the body and heart in good shape. With the addition of a nutritional diet, individuals are potentially on the road to a longer life. By combining activity with balanced nutrition, consumers can reduce the risk of heart disease.

Heart Healthy Natural Product Labels Raise Awareness About Cardiovascular Disease

Using heart healthy natural product labels can grow nutraceutical sales. The American Heart Association says that adding certain supplements to a nutrient-rich diet can be beneficial. Labeling supplements that could support heart health can help brands increase awareness. February is a good time to make some changes to labeling strategies to show your brand’s support for health awareness. Using red in labels can help grab the attention of consumers who are keeping cardiovascular health in mind as they shop. Your brand can also design its own heart healthy logo to bring attention to the best choices. Green is also a good choice to call attention to naturally derived products, since it’s an earth tone.

Be Helpful When Labeling Heart Healthy Products

Sharing useful information is a good rule of thumb for labeling heart healthy products. Make nutraceutical labels that guide consumers toward the right choices. Include some helpful hints on labels that can assist individuals in their initiatives to achieve better health. While food products are a good place to put recipes and meal preparation ideas, nutraceutical labels are a better place for lifestyle tips. In addition to using these products to better manage cholesterol and other issues related to heart health, it’s a good idea to give some ideas for how to be more active. For those just starting out, walking is a good bet. Encouraging consumers to take the stairs instead of the elevator or escalator could cause a significant impact in their daily routines. When you provide customers with advice they can really use, the result could be an increase in brand awareness and consumer trust.

How to Make Labels Consumers Love

Learn How to Make Labels to Boost Branding Efforts

how to make labels from Lightning Labels

Learn how to make labels that stand out on store shelves.

Are you looking to rebrand your business? One of the most crucial aspects of branding is product appearance, and learning how to make labels that flaunt your goods and resonate with consumers is a must. No matter what you sell, unique, attractive and informative labels can lead shoppers to scope out your products and keep existing customers interested in what you offer. Whether you’re looking to reboot your brand for the upcoming holiday season or give it an upgrade for long-term marketing goals, Lightning Labels’ custom label printing can help you create packaging designs that give your products just what they need to stand out on store shelves and online.

3 Important Steps for Creating a Custom Label That Speaks to Consumers

There are few important things to keep in mind when designing a custom label that attracts new customers and keeps past ones hooked on your brand. By doing the right research on consumer preferences as well as label-making options, you can create a label that both commands consumers’ attention and doesn’t wear out your budget.

1. Before Label Printing Begins, Know What Customers Want: One of the best ways to determine how consumers will react to your product packaging is simply by asking them. Relying on focus groups often proves beneficial for brand marketers during the conception stages of a new product idea, whether you create your own water bottle labels, hot sauce, candles, soap or anything else. These research tools can also help marketing professionals gauge firsthand how consumers will react to custom label printing designs. Focus group questions can allow you to determine what elements of a design appeal to your target customer base and which should be revised.

For brands that may not have the budget or resources to enlist a focus group, consider asking employees outside of the marketing department what they think of custom label designs or try crowdsourcing through social media. Employees and fans may provide insight into consumer behaviors you may have otherwise overlooked.

2. Calculate Rebranding Costs Accurately: It’s important to keep an eye on how much each element of the rebranding process costs. Large price tags for certain marketing services can add up, leading brands to struggle to find a balance between cost and quality. Luckily, with Lightning Labels, you don’t have to worry about sacrificing the value of labeling solutions for a great price. Our printing process eliminates or minimizes fees and other costs associated with outdated printing methods, which allows you to receive high-quality labels at affordable rates.

3. Take Labels on a Test Drive Before Committing to a Design: Creating the perfect custom label can take time. After researching consumer preferences, labeling costs, and other factors that play into the label-making process, you want to ensure your design is perfect for your products. That’s why it’s a good idea to test labels before finalizing them. Lightning Labels offers competitive pricing on short-runs, which means you can order a small sample batch. Additionally, our quick turnaround allows businesses to modify their designs and receive updated labels within days.

How to Make Canned Food Labels that Highlight Nutritious Benefits

Creating Labels for Canned Food for Specific Markets Increases Consumer Confidence

labels for canned food from Lightning Labels

Provide useful information when making labels for canned food for specific markets.

Because individuals have different nutrition requirements or dietary restrictions, creating labels for canned food for specific markets is a good idea. During National Canned Food Month is a good time to increase consumer awareness about these items. Canned food labels can be considered a great tool for educating customers about things like health, nutrition and cost-effective alternatives to fresh produce. By targeting specific markets with different information, you can increase consumer confidence and establish your company as an important informational resource. Marketing to parents is always a good idea because they usually have specific needs. It’s also smart to market labels towards health-conscious consumers, especially early in the New Year when people are hard at work on their resolutions.

Design Canning Labels That Sell to Parents

Include helpful information to create canning labels that sell your items. For instance, families value certain types of messages more than others. Parents with growing children may factor many things into purchasing decisions because they want nutrient-rich food that is cost-effective. Because canned products are able to be stored for long periods of time, they may be purchased in bulk, which lowers the cost per item. Ease of preparation is often another consideration. Canned vegetables, soups and sauces are both healthful and quick to make for multiple people. Another way to make the process of cooking meals easier on parents is to include recipes on labels. You can use colorful images to emphasize nutritional ingredients. If you make a canned tomato sauce, include a bright image of a tomato and inform consumers of its nutritional value, such as its high concentration of vitamin C, which has numerous benefits.

Create Canned Food Labels to Encourage Healthy Living

Designing canned food labels to feature health benefits can also increase brand awareness. When companies include scientific information about how nutrition impacts health, customers are more likely to trust their products. When creating can labels, brands can provide helpful tips about how to eat meals more healthfully. For instance, you can use label space to provide a visual guide that provides a portion control guide, or helps determine how much of the meal should be comprised of vegetables in addition to protein and whole grains. Another idea is to inform customers of tips for staying active. As a rule, everyone should take 10,000 steps every day. Are your consumers following this guideline? Give them tips to increase their mileage, like always taking the stairs or investing in a pedometer. You can spread these tips out across different labels and even use barcode label printing to encourage shoppers to see them all.

Focus On Food Labeling for Heart Health During American Heart Month

Gain Consumer Trust with Food Labeling for Heart Health

food labels for heart health from Lightning Labels

Redesign food labels for heart health this February.

February is American Heart Month, making this a perfect opportunity to emphasize food labeling for heart health. Brands can refresh design strategies for custom food labels and provide helpful information about heart disease and healthy lifestyle choices. The Centers for Disease Control and Prevention reported that about 1 in 4 deaths in the U.S. are related to heart disease. In addition, many individuals don’t know that heart disease is actually the top killer of women in the U.S., according to Go Red for Women. Much of the time, heart health risks can be reduced by changing diet and adopting an exercise routine.

Provide Useful Information When Labeling Heart Healthy Food

Food and nutraceutical brands can both offer helpful tips when labeling heart healthy food. These tidbits can differ depending on the product. Nutraceutical items tend to accompany people to the gym, and are consumed directly preceding or following a workout. On these products, it could be helpful to give shoppers some suggestions for fitness regimens. The CDC indicates that taking a brisk walk for 10 minutes three times a day can help reduce the risk of heart problems. In addition, urge consumers to quit smoking and make other positive lifestyle changes. For food brands, it may be more beneficial to include diet tips on heart healthy custom labels and stickers. The American Heart Association website provides many resources for recipes, cooking, shopping and dieting. This is a good place to look for ideas. For instance, you can supply a guide for food substitutions that will make meals better for you without sacrificing flavor.

Use Healthy Food Labeling to Indicate Smart Choices

Companies that happen to make nutritional products can advertise this fact in healthy food labeling. Sometimes shoppers need help identifying the right products for a heart-healthy diet. Utilizing an icon that consistently symbolizes healthy choices can help guide consumers in the right direction. You can come up with your own design to alert consumers to a healthy food selection, or another option would be to contact the American Heart Association to learn how to get its symbol included on your label. The AHA certified Heart-Check mark has a positive impact on consumers. In one study, the icon increased sales by an average of 5 percent when the products were highlighted with a hang-tag promotion. Creating your own design for the best nutritional choices may also cause more purchases.

How to Make Your Canning Label Design Pop

Make Your Products Stand Out When You Design Your Own Labels for Canning Jars

design your own labels for canning jars with Lightning Labels

Use quality materials when you design your own labels for canning jars.

When you design your own labels for canning jars, make sure they increase brand awareness. There are a lot of products on the shelves, so canning jar labels need to make a serious impression to beat out the competition. Reducing the amount of visual noise can go a long way in ensuring customers pick your product over the one next to it. Create strong memorable images that accurately depict what your brand is all about.

How to Make Canning Labels That Grow Sales

Some brands may not be sure how to make canning labels that create an impact. The first step is to find a high-quality printer with materials that will stand up to whatever they are put through. The best promotional label will fall flat if it begins to peel, or if the information rubs off during shipping. Make sure you choose materials that will stay put from the canning process all the way to the consumer’s kitchen. Lightning Labels has a variety of printing materials to choose from, and the water- and oil-resistant white BOPP is great for food items. Even if contents are spilled when cans are opened, the label will repel the contents, maintaining a fresh look. Keep shoppers returning to your products time and time again. The packaging reveals a lot about a brand. Make sure yours is built to last.

Use These Canning Label Design Tips to Stand Out

One of the best canning label design tips is to use clear images and text to sell what is inside the can. Shoppers on the lookout for canned goods are often busy. Take the stress out of the shopping experience by making it easier for consumers. The most important attributes of products should be immediately obvious to purchasers. What’s inside the can? Is it healthy? This is another important consideration for many shoppers. Using pictures to represent your products is often faster and more intuitive for consumers than utilizing a large amount of text.

Limit the text to resources that may interest shoppers once they bring the product home. You can even utilize unique features like labels that peel off to reveal coupons or recipes. You can enhance consumer trust by providing tips on how to recycle the can once it is empty.

FDA Nutrition Facts Labeling Update

Brands Need to Respond Quickly to FDA Nutrition Facts Label Update

FDA nutrition facts labels

The FDA nutrition facts label requirements will soon be revised.

The U.S. FDA nutrition facts label change will soon affect custom food labels. The Food and Drug Administration recently submitted changes in labeling guidelines to the White House. While it’s not yet clear what businesses should expect from the new rules, brands always need to be ready to implement new federal labeling guidelines. Since knowledge about nutrition has increased since the early 1990s when the requirements were introduced, it makes sense to update them. Companies should implement the changes quickly to avoid fines and negative press. However, these changes can also be seen as an opportunity for businesses to be more honest about nutritional information on labels. Being open about ingredients helps to inspire consumer trust. Companies can take advantage of this time to improve overall labeling strategies.

FDA Label Guidelines Reflect New Research

Experts say the FDA label guidelines will likely incorporate new health-related discoveries. Currently, the label requirements are very focused on fat content. Now health care professionals are more aware that fats are different. Some are bad, but others are healthy. Some experts predict the calories from fat designation may disappear with the new requirements. However, they also believe the section for calories may become more prominent.

Many nutritionists and health professionals are hoping the labels will also pay more attention to sugar content. Many hope that the FDA will require brands to list sugars and syrups that do not naturally occur in products. Others advocate for different measurements on labels, for instance, using teaspoons in addition to grams. Some health advocates also hope the percentage of whole wheat will be a requirement to prevent misleading labeling of grain products.

Be Transparent in Nutrition Facts Labeling

Being informative in nutrition facts labeling is a good way to build consumer trust in brands. Consumers are using the nutrition information on packaging more frequently than in the past. An Agriculture Department study cited by the Associated Press found that 42 percent of working adults used the nutrition panel most or all the time in 2009 and 2010, up from 34 percent in the last survey. No matter what the federal requirements mandate, it is a good idea to be truthful in food labels. Food companies can also aim to be a helpful resource for consumers who are trying to eat healthier, by providing information on labels in addition to what is required. Regardless of the type of product, businesses should aim for honesty in ingredient labeling. For instance, aiming for clarity in lotion bottle labeling can also be beneficial for customers.