Show School Spirit With a Window Sticker

Window StickersWindow Stickers Let Students and Parents Show off School Spirit

School is now in session, meaning students such as kindergartners and college seniors are hitting the books. With everyone just returning to school, that likely means school spirit is at its highest, and window stickers may be the perfect solution to help people celebrate.

Window stickers can be affixed to car or dorm windows and allow people to show their school pride, whether they are supporting a sports team, an extracurricular club or simply the institution itself. These stickers can be sold at school stores or fundraising events, and can be a great way to get some extra funding for clubs and teams.

Modern sticker technology has evolved to the point where they can be placed on windows with a special adhesive that allows people to remove them as they please without leaving any residue. This is perfect for students who want to change team logos as new seasons start or if they transfer schools or graduate. It allows them to show their school pride, without fear of damaging their property.

Car Decals Offer Another Way to Promote School Spirit

If window stickers are not what students want, car decals may fit the bill. Car decals can be sold to students much like team or university logos and also typically feature adhesives that can do not leave any residue behind when removed.

Of course, the most famous car decal is the one seen on parents’ cars, boasting about how their kids are enrolled in honors programs or attend a specific high-profile school. These decals can be sold in between semesters when grades are given out or could even be given to honors students as a promotional piece designed to increase exposure for the educational institution.

School Window Stickers and Car Decals for Any Situation

Whether sports teams want school window stickers to hype the upcoming season or universities want car decals for parking permits, there are several ways in which they can be used. The start of the school year is the perfect time to start planning these initiatives for the rest of the year, so institution leaders should start thinking about their window sticker and car decal projects now.

Starting a Memorable Brand, One Label at a Time

Brand LabelsMaking Optimal First Impressions with Printed Labels

It is easy to forget about printed labels when delivering a new product to the market. Companies may spend thousands, or even millions, of dollars on comprehensive research and design, advertising campaigns, engineers and other costs just to come up with an innovative new product. It is easy to think that customers should already be familiar with a brand before the product even hits shelves.

Yet, the product label is often the first impression brands get to make on consumers. If people are casually shopping in stores and come across an item they have never heard of, it is up to the label to seize their attention and make them look twice. A recent info-graphic released by The Paper Worker, noted just how quickly first impressions are formed – it often takes no more than seven seconds. That puts the onus on the product manufacturer to come up with a label that will speak to potential buyers.

Custom Labels Represent the Brand

As The Paper Worker noted, every customer-facing element of a company represents the brand. Sales associates in a store, website designs, product packaging – these often comprise the first line of contact people have with a company product. As such, it is crucial that packaging represents a brand’s promise to deliver a quality product and experience.

Although the “do not judge a book by its cover” mentality has been ingrained into the heads of many customers, the fact of the matter is that people do so instinctively and subconsciously. Effective product packaging helps customers pick one item out of many. Additionally, it can help them identify different variants more quickly – even though Coca-Cola and root beer are both brown beverages, it is not difficult to quickly identify a Coke from a root beer at the grocery store because of the way they are packaged and labeled.

At the end of the day, effective labeling is not only about standing out among the competition, but also making the burden of picking and choosing products for customers that much easier. Getting customers to take notice initially is crucial because once they look at a product, then brands can rely on their claims and other promotional copy to do the rest of the work.

Sticker Printing to Augment Labels

If companies are looking for more ways to stand out in the crowd, sticker printing can also be a significant boon. Stickers can be used to augment labels, adding additional information that may help inform customers before making a purchase. For example, a sticker could be used to add an extra note that was not covered on the label or simply to send an additional message to customers.

Because product packaging is often the first thing customers see, it is crucial that companies spend an adequate amount of time in this area, or else they may find their labels are not aligned with the quality of their products.

Lip Balm Labels for Startups

Lip Balm LabelsLip Balm Labels Set the Tone

Lip balm is a very versatile product, and it is crucial that lip balm labels match the occasion. Many enterprises produce chap stick because it is so easy to make. The product is perfect for personal use, commercial distribution or as a promotional item or gift. Anyone can make lip balm at little cost, and much like brewing beer or other home projects, creating lip balm has become a favorite hobby for many.

Whether people want to sell their lip balm commercially, up the ante with a hobby or give their lip balm products away as a gift, the label is a key part of the packaging. Not only is the label a crucial part of the package in terms of capturing the interest of prospective customers, it also must convey specific points of information to comply with federal regulations.

What Needs to Be Featured on Lip Balm Packaging

If companies want to sell their products commercially, lip balm packaging needs to feature some crucial information. As the Soap Queen noted, three basics are needed:

  • Ingredient list: What was used to make the lip balm? This list must be organized from the ingredients most used down to the least prevalent. However, makers do not need to add on colorants in this order - they can simply be tagged on to the end. All ingredients must comply with the International Nomenclature of Cosmetic Ingredients rules.
  • Quantity: How much product is in a given container? If companies make numerous sizes, it is crucial they list by weight how much of a product on the actual label.
  • Origin: If people have comments or questions, or they simply want to know more about the person who made the lip balm, an address or website on the label can be just what the doctor ordered. A physical address and company name is a must, but a website can help people get to know a brand further.

Watch Out for Product Label Claims

If people are trying to promote their lip balm, it is often easy to feature claims on product labels to pique the interest of customers. It is not uncommon to see statements such as “heals cracked lips,” as Soap Queen pointed out.

If lip balm makers want to include these claims, they need to be careful they follow all the regulations surrounding them. Product manufacturers are not allowed to exaggerate facts on their product labels and will run into trouble with the Food & Drug Administration if they make outlandish claims with no medical research to support them.

Companies have had to completely redo their labels in the past once the FDA got wind of misrepresentations. Although label printing is not prohibitively expensive, that is still an extra unnecessary expense that companies should strive to avoid by just being honest about their products on labels in the first place.

Feature Your Micro-Brew’s Local or Natural Ingredients with Custom Labels

Custom Beer Labels_NaturalTell Customers About Local Grown Ingredients Through Beer Labels

People are actively looking to support local companies, so one of the best ways brewers can attract regional customers is by flaunting their origins on beer labels.

Buying local has grown more popular over the years as people grow more cognizant of the fact that nearby businesses actively contribute to domestic economies. As Sustainable Connections noted, there are a few reasons why people like to buy local, including:

  • Reduced environmental impact: Local products require less transportation, which means there is less sprawl, habitat loss and pollution.
  • Better community support: Purchases made with local companies often stay within that ecosystem, going to more business with nearby firms.
  • Encourage local prosperity: Entrepreneurs are more likely to open up shop in communities that support local businesses than anywhere else.

If beer manufacturers are local or use ingredients from nearby sources, they may want to consider indicating these facts on their product labels. For example, Sam Adams makes beer using filtered Boston city tap water, which creates a sense of hometown pride for some beer aficionados. Other beer manufacturers may use local hops or name their beers after nearby landmarks, all of which can be noted on the label via ingredient lists or through graphic depictions.

Custom Labels Allow Beer Bottles to Stand Apart

Many brewers put a lot of time and effort into developing an appealing custom label that will capture the attention of customers. There are multiple ways in which companies can accomplish this goal, both through the use of eye-catching colors and graphics to using specific label claims.

As breweries design their labels, it is important they consider who their target audiences are. If they are trying to reach customers at a regional level, place-of-origin claims should feature more prominently on the liner. Conversely, they may want to focus on other design elements if they are going for a broader appeal.

Picking the Right Printing Company for Custom Beer Labels

After breweries decide on their final design, it is time for them to get their custom beer labels printed and attached to beer bottles. Brewers need to consider the importance of their label as a signature part of the overall package of the product they are selling and choose an experienced label printing company. This reduces the chances of any printing mistakes from occurring.

Add Flare to Your Oktoberfest Party with Custom Beer Labels

Oktoberfest Beer LabelsCustom Labels Bring Oktoberfest Celebrations to the Next Level

Millions of people from across the globe flock to Germany each year for Oktoberfest, but with custom labels, people can celebrate Oktoberfest no matter where they are.

As Infoplease noted, Oktoberfest is one of the most popular celebrations in the world, particularly among beer aficionados. More than 6 million people often head to Munich for the 16-day beer festival, but it is popular elsewhere as well, particularly in areas with large German populations. In the United States, the largest authentic Oktoberfest is held in Cincinnati, Ohio, and attracts more than 500,000 people.

But even if there are no nearby Oktoberfest celebrations for beer enthusiasts to attend, they do not have to feel left out. They could just as well hold their own theme parties, complete with Oktoberfest brews and custom beer labels.

Beer Label Printing Accentuates Home Parties

By leveraging beer label printing, party coordinators can craft custom beer labels and affix them to whatever bottle they want. This is perfect for people looking to hold a personal party, a work celebration or any other get together.

Although custom labels may sound like a big investment for any party, they can actually be produced relatively inexpensively and quickly through digital printing and other similar means. Because of this, they are perfect for fun themed parties and will not break an event’s budget. German-themed foods such as grilled chicken, pretzels and pork knuckles can add a lot of flare to any celebration, but it does not get much better than serving Oktoberfest beer with customized product labels – especially if hosts are serving a home-brewed Oktoberfest beer.

Label Printing Without Breaking the Bank

Whether people want label printing for their theme parties or for any other reason, they should choose an experienced label printer. Selecting any printing company can result in labels that do not fit quite right or they may wind up falling off due to moisture from condensation. An experienced label printing company can help people print the perfect labels for the job, whether for an Oktoberfest party or if they actually want to brew and sell their own beers.

Label printing can be done quickly and inexpensively, so if hosts really want to knock their parties out of the park, they should consider custom label printing.

Label Transparency is Pivotal for Winning Customer Trust

Label TransparencyAccuracy of Food Product Labels are Paramount to Securing Customers’ Trust

Food product labels have quickly become a convoluted mess of imagery, ingredient lists and promotional claims. Low-fat, sugar-free, gluten-free, high-fiber and other similar claims litter the labels of modern food products to the point where some customers have to think twice about what it all means.

Food labels are confusing to many shoppers, and one 2014 report from the U.S. Food and Drug Administration, as cited by the New York Daily News, made this quite clear. The study found that different labels on food products made it difficult for people to quickly determine the nutrition value of products – they cannot discern whether nutrition labels were talking about the entire package or single servings, among other big issues.

Although the FDA study was mainly focused on problems revolving around serving size volumes, it is indicative of problems with label transparency across the board.

Times a-Changing for Gluten-Free Labeling

Until just recently, gluten-free labeling was one of the many confusing areas for shoppers. This is mainly because the FDA itself had yet to implement strict guidelines defining the use of the term “gluten-free.” As such, many producers were labeling foods as gluten-free, even though they were not in a technical sense.

Last year, the FDA issued a final rule regarding what the organization defined as being gluten-free. If products do not meet this definition, they are not allowed to carry gluten-free labels, including “without gluten,” “free of gluten” and “no gluten.” Manufacturers had one year to get their labels in order, with the deadline just recently passing.

Of course, stricter label guidelines benefit people with celiac disease. The only way to combat this autoimmune disorder is to eliminate products that contain gluten from a person’s diet.

“This standard ‘gluten-free’ definition eliminates uncertainty about how food producers label their products. People with celiac disease can rest assured that foods labeled ‘gluten-free’ meet a clear standard established and enforced by FDA,” says Felicia Billingslea, director of FDA’s division of food labeling and standards.

Ensuring Custom Food Labels are Updated

For the product manufacturers, the new guidelines may cause some problems in regard to compliant custom food labels. If they have not already done so, companies will need to update their labels to ensure they meet the new standards.

However, this is something product manufacturers should be looking to do anyway. People rely on these product labels to make informed purchases, so it is in the best interests of product manufacturers to ensure their product labels accurately portray the package’s ingredients.

Accurate labels not only prevent any negative press associated with customers who find out that labels are misleading, but it also bolsters trust in the brand. This trust is crucial for establishing a healthy relationship between customers and their favorite companies, which is pivotal in winning repeat buyers in the long term.

Support your Team this Year with Custom Labels and Stickers

Custom Labels & StickersUse Window Stickers to Show Team Allegiance

The fall is near, which means a new season of sports is approaching, and window stickers are the perfect way for fans to show their allegiance to their favorite teams.

Autumn also means school is back in session, which translates into the start of the school sporting seasons, both at high school and collegiate levels. Additionally, the start of the football season is upon us, while basketball kicks off in another month. Of course, baseball fans have their eyes on the World Series as well.

That means pride will run strong through sports fans quite soon. Whether they support certain high school teams or regional professional sports clubs, fans often love to show which teams they root for. This is good news for product manufacturers, as sports fans spend a lot of money on team-related apparel and other memorabilia.

For example, a 2009 study conducted by the National Sporting Goods Association found that sports fans in the United States spent a combined $8 billion on sports apparel and other goods. Males accounted for the majority of sales at 60.9 percent, while women made up a significant 39.1 percent as well, illustrating that – regardless of gender – sports is something everyone can get into.

It does not matter whether they like football, baseball, NASCAR or some other athletic event – sports fans will spend big money to back their favorite athletes and teams. The average person spent upward of $725 annually, while young professionals and wealthy fans crested the $1,100 and $1,500 mark, respectively, according to the NSGA study. No matter which way you slice it, that is a huge chunk of potential revenue.

Custom Decals are Perfect for Avid Sports Fans

Businesses involved in the sports industry should look for ways to help fans celebrate their favorite teams and athletics. There are numerous ways to go about this.

For example, custom decals can be applied to cars, grills, coolers and windows to show off which teams fans support. For the careful sports fan, there are decals with special residue that allow them to be easily peeled off without damaging the underlying surface, so they can remove them after the season is done without concern (or if they want to jump ship and bandwagon another team after a disappointing season).

Custom Stickers For Party Decorations

Custom stickers are another way for fans to show appreciation for their favorite teams. Stickers can be placed on everyday objects like notebooks so people can show their support for their clubs regardless of where they go. Additionally, people can purchase stickers to use as decorations, which is perfect for throwing a party for the big game or celebrating sports in other ways.

Regardless of what types of custom stickers and labels brands need, printing companies such as Lightning Labels can help businesses create products that will help fans celebrate their favorite sports and teams.

E-Cigarette Labels and Packaging

e-cigarette labels and packagingWith the e-Cigarette Industry Blooming, Branding has Never Been so Important

According to new projections from Research and Markets, the sales of e-cigarettes are showing no signs of slowing. The study found that sales are forecast to grow 24.2% annually through 2018, and is estimated to be a $1.5 billion market currently, Fortune reported.

E-Cigarettes are popular for a number of reasons. For smokers, the American Heart Association found that e-Cigarettes may actually help them cut back and quit entirely if other forms of cessation – such as nicotine patches, gum and medications – do not quite fit the bill, The Blade noted. Others prefer e-Cigarettes because they allow people to smoke indoors without damaging the room. Others prefer e-Cigarettes because second-hand smoke is not an issue because the devices emit vapor instead of puffs of harmful chemicals.

Regardless of why people smoke e-Cigarettes, the market has never been this competitive. According to the World Health Organization, there are more than 450 e-Cigarette brands in existence, as reported by Reuters, and with big tobacco companies and other firms beginning to participate, the market will only become more crowded. E-Cigarette manufacturers looking to make a name for themselves now before the market hits critical mass will need to perfect their branding.

E-Cig Labels Should be the First Step

For manufacturers looking to stick out in a sea of other e-Cigarette cartons, e-Cig labels are the perfect place to start. The cigarette industry has long been renowned for unique and eye-catching product labels, whether it’s Marlboro’s signature red-and-white color scheme or Camel’s Joe Camel.

Likewise, e-cigarette companies will need to step up their game if they want customers to notice them in an increasingly crowded market. There are no recipes that will guarantee instant success, but effective label design often incorporates a unique color scheme, identifiable insignia or crests and other iconic pictures or characters. The goal is to create something people will recognize instantly when they look for e-cigarette equipment in a store.

Additionally, product labels need to be more than just advertising – they need to inform people of the contents and how to use e-cigarette accouterments and liquids. E-cigarette liquid in particular needs to be labeled appropriately, as there are different variations of the product. Liquid may differ in terms of purity, types, flavors and the concentration of various chemicals in these products, which is why they must be labeled appropriately so customers can purchase the liquid they want.

Produce the Right Label to Ensure Customers Get the Vapors they Want

Taste is an important part of e-cigarettes and the associated vapors, so companies need to do an adequate job of labeling their products. They should work with custom sticker and label printing companies to ensure they get the product labels that will represent their e-cigarettes in a sleek and appealing way. This will help them stand out in a crowd, regardless of how competitive the market gets.

New Product Categories Rely on Informative Labels to Educate Potential Customers

Informative Product LabelsCustom Labels  Help Explain New Products to Customers

Whenever a new product comes to market, it is likely there will be some consumer confusion – custom labels can help brand manufacturers educate potential customers on what the product actually does. It is crucial that labels are informative, or else buyers may walk away without knowing how they can use particular products.

Innovation plays an important role in today’s business world, with some of the most successful companies across the globe being the ones that continually come out with products that change customers’ lives. According to research from McKinsey, more than 70% of senior executives say that innovation will be one of their top drivers of growth over the next three to five years, which illustrates how important this factor is to many companies.

The problem with innovation is that it is not always apparent to customers. There was a time where people did not understand why they would want a personal computer in their homes, now most people own at least one (on top of miniature personal computers such as tablets, phones and other smart devices). Product manufacturers play an important role in explaining why new items are so beneficial to shoppers, as that will drive subsequent sales.

There are numerous ways product manufacturers can inform customers of the values of their new, innovative products. Infomercials, advertisements, live demonstrations, YouTube videos – these are all effective means of engaging prospective buyers. However, at the end of the day, when people walk into the store and have not heard of a particular product, there is one last bastion brands can use to bolster awareness: product labels.

Spreading the Word with Product Labels

Although many companies often regard product labels as promotional components, that does not mean they cannot also serve as educational pieces. Although manufacturers may not have a whole lot of room to talk about their goods, a simple description on the product label itself can go a long way in giving customers a quick overview.

The description itself should serve as a way to promote the good and give customers a general idea of what purpose products serve. Descriptions are promotional in nature and look to put the product in the best light possible.

Instructions are often where companies will deliver information to customers. Step-by-step instructions should be written for something with no base knowledge of how to use a product correctly to ensure no one is overlooked. Brands do not want prospective customers to misuse their goods, as that may hinder opportunities for repeat sales.

New Products are Key to Driving Business Growth

Companies rely on new products to reinvigorate interest in a brand or to establish companies as leaders in specific industries. As they go about developing these new products, it is crucial companies incorporate informative labels to ensure customers do not purchase items without knowing how to use the goods effectively.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.