Get Ready for Farmers Market Season with DIY Product Labels

Get Ready for Farmers Market Season With DIY Product LabelsCustom Labels Set Your Products Apart at the Farmers Market

Spring is the season of melting snow, rising temperatures, blooming flowers and the eagerly anticipated return of farmers markets after the long, cold winter. Farmers, bakers, craftspeople and other artisans planning to sell their wares at these markets know there will be stiff competition for shoppers’ attention, and custom labels may help them gain an edge in this respect. People who visit farmers markets have so many booths to check out and things to look at, you’d be surprised how something as small as eye-catching product labels can really make a difference.

If you’re a farmers market veteran, you already know the lay of the land, but if you’re considering setting up shop at such an event for the first time, you may not know how – or even where – to get started. Luckily, the United States Department of Agriculture curates a National Farmers Market Directory that listed more than 8,000 different markets at the latest count, so there’s probably one near you!

Custom Stickers Say A Lot About Your Brand

You might think that when it comes to the process of creating custom stickers, design is the only thing that matters, but that isn’t the case. Of course, the design of stickers and labels may prove invaluable in terms of piquing shoppers’ interest and setting your wares apart from everyone else’s, but when potential customers take a closer look, will they see cheap, low-quality labels or vibrant, professional-grade stickers with crisp lines and colors that pop? The quality of your products’ packaging says a lot about the quality of the products themselves, so make sure to make a good impression!

Why Buy Printed Labels from Lightning Labels?

At Lightning Labels, we understand that good-quality printed labels can mean the difference between a purchase and a pass. That’s why we put so much effort into making sure our offerings look as polished and professional as the packaging you see on products put out by national brands. If you’re on a budget, only need a small number of labels or have a very specific label shape and size in mind, don’t worry – chances are good that our low minimums, reasonable prices and wide array of options will meet your needs.

Use Labels and Stickers to Promote Safety During National Bike Month

National Bike Month Safety StickersInclude Safety Warnings on Bike Product Labels

May is National Bike Month, which means there’s no time like the present to promote bike safety via product labels on the vehicles themselves, as well as adding the stickers to accompanying accessories.

National Bike Month has been held every year since 1956 and includes events such as Bike to Work Week and Bike to School Day. With event sponsor the League of American Bicyclists and numerous local bike shops and organizations gearing up to draw attention to the various benefits of biking, it’s important to pair these encouraging messages with safety warnings. After all, riding a bike may be a healthier, less costly and more environmentally friendly form of getting yourself where you need to go, but if you don’t follow the rules of the road or fail to take precautions such as wearing a helmet, you could end up pedaling into disaster – and that’s where warning labels come in.

What Tips Should Bike Safety Stickers Provide?

If you’re wondering where to start when it comes to crafting bike safety stickers, the National Highway Traffic Safety Administration’s website is a great resource. Encourage riders to:

• Wear a properly fitted helmet
• Inspect the bike before riding
• Dress in bright colors and reflective gear
• Stay alert and watch out for road hazards
• Follow traffic laws
• Ride with at least one hand on the handlebars
• Avoid riding at night
• Yield to traffic and pedestrians when appropriate
• Look before turning

Make Safety Labels Pop

Imparting information that may help to keep bike-riders safe is important, but if safety labels aren’t eye-catching and attractive, the tips are more likely to go unread. Make sure this doesn’t happen by partnering with Lightning Labels.

Even if you only want to print a small number of custom labels and stickers, Lightning Labels’ low minimums and inexpensive unit pricing will be able to accommodate your requirements and restrictions. However, don’t associate the low cost with low quality. We offer a wide variety of different label materials, finishes and hues, but one thing’s for sure: You’ll get professional-quality labels with vibrant colors, clear and easy-to-read text, crisp designs and, if needed, the ability to withstand water and heat. Let Lightning Labels help you get the word out about bicycle safety this National Bike Month!

Make Your Sauce Labels Sizzle for National Barbecue Month

Custom Barbecue LabelsUse Standout Sauce Labels to Herald the Start of Barbecue Season

National Barbecue Month – a.k.a. May – is here, and that means it’s more important than ever for your products to boast sauce labels that truly stand out to consumers and give you an edge over your competitors.

With the weather slowly but surely heating up in most parts of the country, cookouts are on the minds of more and more Americans – but why exactly do we love barbecuing so much? The results of the Hearth, Patio and & Barbecue Association’s National Barbecue Month Poll shed some light.

First off, there’s no dress code for a cookout, a fact that 57 percent of the 1,000 respondents said they appreciated. Even the most casual of restaurants tend to have a “No shirt, no shoes, no service” rule, but bathing suits and bare feet are just fine – and even encouraged – in the backyard. What’s more, travel time is minimal, the costs tend to be lower and there’s no long wait for a table once you get to your destination. Finding a place to sit won’t be a problem, and in fact, you don’t even have to stay in your seat while you wait for your food to be cooked. Given these advantages, it’s no wonder that the majority of people who participated in the HPBA’s survey said they preferred cooking out to eating out, with 58 percent declaring the former to be “more fun and relaxing” than the latter.

“Outdoor cooking is a very popular pastime that unites friends and family with great-tasting food that’s easy and affordable,” noted Leslie Wheeler, director of communications for the HPBA.

Bottle Labels Can Help Consumers Make Healthy Choices

Another key finding from the HPBA poll can also be incorporated into bottle labels: Seven in 10 respondents said they believed cooking out was a good way to cultivate a healthier lifestyle by eating wholesome, fresh food and dining al fresco, enjoying the sun and the fresh air.

With so many individuals perceiving barbecuing to be a healthy choice, companies might want to incorporate the idea of healthfulness into the stickers and labels on their bottles of barbecue sauce.

Make BBQ Labels Both Durable and Attractive

Coming up with an eye-catching design for BBQ labels is an important step for companies to take, but it’s not the only element of BBQ sauce packaging success. After all, what good is a bottle label that smudges or peels after contact with oil, water or steam?

Lightning Labels’ standard white BOPP label material can stand up to everything from a single – albeit over-exuberant – splash of pool water to the persistence of a sudden downpour. What’s more, when the cookout is over, the cold conditions of the fridge won’t compromise label quality either. With the white BOPP label, the high-quality, professional-looking printing will stay that way for the duration of the product’s use.

Party Favor Ideas for Summer Events

Cinco de Mayo Product LabelsWelcome the Summer with Seasonal Events and Party Favors

It was a long and arduous winter in many regions of the country, with some areas even experiencing record-breaking levels of snowfall, but the weather is finally beginning to brighten up – and that means summer events and party favors are in many people’s not-too-distant futures.

When it comes to deciding on favors, party planners – be they professionals or amateurs – almost have too many options. Should they go with functional gifts that recipients can put to good use or select decorative trinkets that guests will be able to proudly display in their homes? Would attendees prefer to take home a bottle of wine with a customized label or slip some lip balm into their purses and pockets for those dry summer days? There are no definitive answers to these questions, as what’s best for one occasion might not be a good fit for another. Think about the type of event being planned: Is it a graduation party, a wedding reception, an open house or simply an excuse to celebrate the warm weather? Regardless of the particulars, one thing’s for sure – attendees are bound to appreciate the inclusion of custom labels and stickers.

Taking the Classy Route: Personalize Wine Bottles with Custom Stickers

Bottles of wine make great favors to take home from evening soirees or formal luncheons, and adding custom stickers is a great way to personalize the gift. At Lightning Labels, we offer a range of printing finishes for bottle labels, including high-gloss, matte and old-style textured paper. You also have the choice of one large wraparound label or a separate sticker for the back of the bottle. Whatever you choose, one thing’s for sure: Your labels will be high-quality and water-resistant, so you don’t have to worry about the text being hard to read or the material degrading in hot, cold or wet conditions.

Taking the Practical Route: Add Pizzazz to Lip Balm with Party Stickers

For a beach-side barbecue, pool party or similarly informal gathering, giving away wine bottles as favors may seem a little excessive – and that’s where tubes of lip balm wrapped in party stickers come into the picture as the perfect casual choice. Think about it: Lip balm is something that people carry around and use frequently, particularly during the summer months when their lips are more likely to dry out. Affixing custom stickers to tubes of lip balm is a great way to ensure the memory of your summer party lives on for weeks and months to come. Lightning Labels prints hundreds of thousands of personalized lip balm labels every month, each one made of a unique material designed to meet the special needs of this type of product, which include the ability to stand up to everyday use and exposure to water and oils.

Custom Bottle Labels Can Complete A Cinco de Mayo Fiesta

Cinco de Mayo Product LabelsIt’s Time to Prepare Holiday Labels for the First Week of May

As the end of April draws near, companies should be turning their attention to what next month has in store – and planning holiday labels accordingly. The first week of May includes two holidays: “Star Wars” Day on the 4th (based on the pun “May the 4th be with you”) and Cinco de Mayo on the 5th.

It would be tricky to incorporate “Star Wars” into your product labels without falling afoul of licensing laws, but Cinco de Mayo has no such restrictions. The holiday, which is celebrated in the United States and Mexico, commemorates the Mexican army’s victory at the Battle of Puebla – a face-off that the French were widely expected to win.

Attract Cinco de Mayo Revelers with Custom Labels

For food and beverage companies – especially those that manufacture alcohol and hot sauce – Cinco de Mayo represents a major sales opportunity, and custom labels can provide an edge in a market that’s extremely competitive at this time of year. If you don’t think you have the budget or meet the minimum order requirement to deck out your products with high-resolution, professional-looking labels, think again. Lightning Labels offers low minimums and crisp, high-quality custom labels that can compete with those used by the big brands.

Worried about including all the necessary nutritional and instructional information on your bottle labels? Don’t be – our small yet readable type will give you the space you need to make your label design as eye-catching as possible while still including all the necessary details. Concerned about how the labels will hold up in the fridge? Our labels are water-resistant, so any splashes or condensation will be like water off a duck’s back.

Numerous Material Options Available for Custom Stickers

Whether you’re looking for bottle stickers that are shiny or matte, modern or old-style, Lightning Labels can accommodate your needs. If you have a non-standard size or shape in mind, chances are we’ll be able to deliver that as well. Additionally, when it comes to bottles, manufacturers have the choice of one large wraparound sticker or two distinct labels, one for the front and one for the back. Some companies only offer one of these options, but not Lightning Labels!

Contemplating A Life Without Labels

History of Product LabelsAn America Without Product Labels

Can you imagine what the browsing and purchasing process would be like in the United States if product weren’t labeled? To experience such an existence firsthand, you would have to travel back in time to the 1800s.

As print and design blog Impressions explained, labels made their American debut in the 19th century as a tool that served two purposes: identifying different types of pharmaceutical drugs and instructing patients how and when to take them. However, it wasn’t until the mid-1800s that printers began to change their focus from simply creating labels that imparted important information to doing this in a way that set their labels apart from the rest. They began to develop label books that offered examples of different printing, engraving and color options. If you’ve ordered stickers and labels from Lightning Labels, you’ll know that we still use an approach like this today – although, of course, the printing options we provide are much more sophisticated thanks to the numerous technological innovations that have taken place over the past century and a half.

The way labels adhere to products has also undergone an evolution over the years. Initially, according to Impressions, gum was used to stick them to pill bottles and vials. In the 1930s, R. Stanton Avery, a Los Angeles entrepreneur, invented self-adhesive labels that proved to be a game-changer for the business. The next red-letter decade for the label industry was the 1980s, when barcodes began to take off, revolutionizing the everyday shopping experience.

Nowadays, virtually every product has a label of some kind. In the preceding paragraphs, we answered the question of how we got here from the world without labels that existed two centuries ago. The next question is why – why did labels not only grow in popularity over the course of the past 200 years, but become practically ubiquitous? The answer lies in their multiple uses and purposes.

Delivering Information

In the 1800s, pharmacists applied labels to containers with the intention of making it easier to distinguish between different drugs, and to ensure patients knew what to do with their prescriptions (shake liquid medicine, ingest pills with food, take their medication twice a day, etc.). The pharmacists of today – along with members of many other industries – still use labels for this purpose. Some of the information included on today’s labels includes the name of the brand and the company behind it, ingredients and nutritional information, warnings (regarding side effects and toxicity, for instance) and details that might make the product more enticing to customers (“fat-free,” “all-natural,” “vegan-friendly”).

Meeting Diverse Needs

Since the printers of the mid-1800s first began promoting different options, label design has taken off in a big way. Just look at Lightning Labels’ offerings as an example. We can manufacture vertical labels for wine bottles, horizontal labels for tubs of nutraceuticals, heat-proof labels for candles, waterproof labels for bath products and more. We even have a special material that has been formulated to meet the unique requirements of labels affixed to tubes of lip balm.

Attracting Attention

When consumers are standing in front of an entire shelf filled with the same product, how are they expected to choose one brand over another? Labels are the answer. If they’re fond of a particular brand, they can easily identify it by its label. If they’re looking for something organic, free range or low-fat, they’ll be drawn to the labels that tell them which products have these attributes. If they’re ambivalent about which brand to choose, a bright, eye-catching, well-designed label may well pique their interest and seal the deal.

Whatever your motivation for procuring labels, Lightning Labels’ state-of-the-art printing technology can provide you with affordable, full-color custom labels and stickers of all shapes and sizes.

Prepare for Mother’s Day with Custom Labels for Candles, Cosmetics and Beauty Products

Happy Mother's DayAre Your Product Labels Ready for Mother’s Day?

Mother’s Day is less than a month away, so if you sell candles, cosmetics and beauty items, now is the time to kick off the process of decking out your product labels ahead of the big day.

More often than not, moms are the glue holding households together. They ferry their kids to school, play dates and sports games, hold down the fort at home and, as if this weren’t a full-time job in its own right, many even have their own careers on top of all that. There’s no doubt about it – moms are busy people. So, when Mother’s Day rolls around this May 10, the best gift families can give their matriarchs is relaxation.

Optimizing Your Custom Labels

If relaxation is the name of your marketing game for the second Sunday in May, be sure to integrate soothing colors into your custom labels. You can’t go wrong with pastel shades, especially soothing blues, tranquil greens, glowing pinks and sumptuous purples.

Did you know that purple is a traditionally regal color? Around this time of year, shoppers are looking for items to make their moms feel like queens, so a little purple can go a long way. For a splash of decadence, try using gold trim or silver highlights – but don’t go overboard, or else you may cross the line from tasteful and elegant to gaudy and over the top.

Bath Product and Candle Labels Should Hold Up Under Pressure – Just Like Mom

Keeping candles and bath products near the sink or the tub sounds great in terms of easy access, but as any mom knows, sometimes accidents can happen. A splash of water, an unplanned dunk, contact with bath oils or the extreme heat generated by hot wax shouldn’t ruin bath product or candle labels. That being said, if the wrong material is used, your carefully designed labels may very well get ruined. Don’t take the risk – make sure your labels are water- and heat-resistant by ordering them from Lightning Labels.

In addition to ensuring safety, Lightning Labels also offers high-quality, professional-looking custom stickers and labels than can stand up to major national brands’ packaging at a fraction of the cost. Catch consumers’ attention in the weeks leading up to Mother’s Day without breaking the bank!

Stand Up to April Showers with Weather-Resistant Labels

Weather-Resistant LabelsDon’t Forget Waterproof Packaging When Designing and Ordering Labels

You might think that once you’ve locked down the information you want to include on a label and the format in which this will be presented, you’re good to go – but if you forget to consider the importance of waterproof packaging, you could be in for a soggy, unpleasant surprise down the road.

Especially at this time of year, the weather can be unpredictable, with the sun shining one day and the rain pouring down the next. After all, they’re not called “April showers” for nothing. Failing to take this aspect into account when designing labels could lead to quality issues that don’t exactly cast your company in a great light. Avoid inadvertently cultivating a reputation of being that enterprise with the delicate labels by making robust packaging choices.

Why Use Weather-Proof Labels?

Beyond the ability to stand up to April showers, weather-resistant labels are generally more durable, which widens the scope when it comes to storage options and use scenarios. When consumers see that a label is weather-resistant, they don’t only associate this moniker with the idea that the packaging will stand up to hot sun and pouring rain. Rather, they assume it will hold its own in a range of less than optimal conditions, whether these are directly caused by the weather or not. Consider water bottle labels as an example. You don’t see many paper water bottle labels in this day and age, and that’s for a good reason: Manufacturers understand that bottles get jammed into bags, held by sweaty hands, stored in cold places and more – in short, they need to be durable, which means standing up to heat, cold and moisture as well as being hard to tear or rip.

What to Expect From Lightning Labels’ Weather-Resistant Stickers

At Lightning Labels, we’ve made enough labels over the years to understand and accommodate the special requirement of weather-proofing. Our standard White BOPP polypropylene sticker is waterproof and durable, able to withstand everyday exposure to everything from torrents of rainwater to intense sunbeams. In other words, they’re not so much weather-proofed as April-proofed! Whatever this month brings in terms of weather, you can be confident that our labels will be up to the task of handling any conditions that come their way.

Earth Day is Coming – Do You Use Sustainable Stickers and Labels?

Sustainable Stickers and LabelsCelebrate Earth Day With Recyclable Stickers

Every year on April 22, people across the globe acknowledge Earth Day in a variety of ways, from planting trees to making sure the recyclable stickers affixed to the products they buy actually get recycled.

United States Senator Gaylord Nelson founded Earth Day in 1970 with the goal of making environmental protection part of the national political agenda. As a result, the United States Environmental Protection Agency was created and two pivotal laws were passed: the Clean Air, Clean Water Act and the Endangered Species Act. Over the past four decades, the movement has grown and evolved, spreading across the globe and taking new forms every year. In fact, according to EarthDay.org, it is the largest civic event in the world with more than 1 billion participants.

Do Your Part With Sustainable Packaging

You don’t have to be a senator to drive environmental change – in fact, you’d be surprised by the size of the impact that switching to sustainable packaging can have, even for a small company. Think about it: Every item you sell is branded with a label, sticker or some other kind of packaging, and all those materials can quickly pile up. Of course, you want your custom labels and stickers to be high-quality, professional-looking and durable for the duration of your products’ life span, but what about after that?

Why Use Recycled Labels?

The benefits of recycled labels go beyond helping to conserve the Earth’s resources. Today’s consumers are becoming more and more environmentally conscious, so letting them know that sustainability is important to your company might attract green-minded shoppers to your brand.

“Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” Amy Fenton, global leader of public development and sustainability at Nielsen, asserted in a statement. “This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands.”

Indeed the Nielsen Global Survey on Corporate Social Responsibility released last June revealed that more than half (55 percent) of online consumers are willing to pay more for goods if the companies from which they’re purchasing are committed to making a positive social and environmental impact.

Promote Community Gardens with Custom Labels and Stickers

Liquor Labeling TrendsGet the Word Out About Community Gardens Using Custom Stickers

Community gardens are advantageous to neighborhoods in a whole host of ways, so why not promote them with custom stickers?

According to the website for President Barack Obama’s nationwide service initiative United We Serve, the benefits of community gardens are numerous, and include:

  • Providing a place for families and individuals without gardens of their own to grow plants, flowers and produce.
  • Facilitating local access to fresh and nutritionally rich foods.
  • Offering members a chance to give back to their communities by donating what they grow to soup kitchens and food banks.
  • Giving green-thumbed individuals the opportunity to share their knowledge and bond with their neighbors.
  • Partnering with schools and after-school organizations to teach children about gardening and nutrition.

Event Promotion Can Help Take Community Gardens to the Next Level

Event promotion can be a great way to raise awareness of local initiatives, and community gardens are no exception in this regard. The events in question can be anything from tours of plots to dinner parties featuring dishes made with ingredients sourced from the garden – whatever the details, using custom stickers and labels to get the word out is a surefire way of increasing turnout. The more people who know about a community garden, the more are likely to get involved, so hosting and promoting events is an important way to bolster membership and local interest.

Take Advantage of Event Stickers from Lightning Labels

At Lightning Labels, we have extensive experience printing custom stickers and labels in just about any shape, size and material you can imagine. As well as helping with promotion, we also offer event stickers that can be used during occasions themselves. Say you’re planning to sell produce grown at a community garden for a good cause – professional and high-quality labeling can go a long way. Small operations like community gardens typically don’t have high budgets, which is where Lightning Labels’ custom sticker printing in small amounts comes in useful. If you only need a small number of stickers or want a selection of different designs, take advantage of our short-run roll stickers, which can be printed in small enough quantities to make them financially viable and help you avoid breaking the bank.