Lightning Labels Announces Annual Photo Contest for Custom Labels and Stickers

Lightning Labels Customers Invited to Submit Photos of Their Best Custom Labels and Stickers

Annual Photo Contest - Lightning Labels

Lightning Labels customers can enter pictures of their custom stickers and labels in the 2013 Photo Contest

Lightning Labels, a custom label and sticker printing leader, is announcing the kickoff of its annual Custom Labels and Stickers Photo Contest. Starting Wednesday, May 15, current and past Lightning Labels customers have until June 30 to submit photos and show off their custom product labels for a chance to win prizes, brand recognition and bragging rights. Winners will be chosen through fan votes collected on Facebook in a public voting period to follow the photo submission period.

“After great success with Lightning Labels Photo Contests in the past, we’re so excited to kick off the challenge again this year,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Now that more consumers and businesses have profiles and a presence on social media, the Facebook voting is not only fun, but a great promotional aspect to our clients’ current branding strategies.”

Whether manufacturers create custom wine labels for award-winning Pinot Gris, food label stickers for mouthwatering corn salsa, relaxing-looking labels for bath and body care, or hot sauce labels that are just as spicy as the product inside, Lightning Labels encourages them to take photos of their custom product labels and enter for a chance to win!

Entering Photo Contest with Printed Labels and Stickers Will Attract Likes, Attention

The beauty of social media platforms like Facebook is that they connect manufacturers and clients who may not have been introduced otherwise. Because voting for the contest is entirely on the Lightning Labels Facebook page, current and past customers can display their custom products with printed labels and stickers for everyone to see. Once the photo submissions are posted, entries are easy to share.

Submit Photos of Product Stickers to Win Fabulous Prizes

A likely result of the product and brand makeover afforded by updated product stickers is increased awareness and sales, but entering the Lightning Labels 2013 Photo Contest can result in great prizes that can make manufacturers’ lives and businesses more productive and enjoyable.

The grand prize is a sleek Apple MacBook Air laptop, which will lend itself well to business activity. The first- and second-place winners will receive an iPad Mini and a Kindle Paperwhite, respectively, which are perfect for on-the-go web browsing and connectivity that fits right in users’ hands. Third-, fourth- and fifth-place winners will all be awarded hundreds of dollars in Lightning Labels credit that can be used for future projects, which may end up winning next year’s Lightning Labels Photo Contest!

Abbreviated Rules:
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and D.C., age 18 or older who are customers of Lightning Labels.  Void where prohibited.  Odds of winning depend on number of entries received.  Contest entry ends at 11:59:00 p.m. ET on June 30, 2013. Sponsored by Lightning Labels, LLC, 2369 S Trenton Way, Unit C, Denver, CO, 80231, USA.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

Quench Thirst for Creativity with Custom Beverage Labels this Summer

Give Beverages a Refreshing Makeover with Custom Beverage Labels

custom beverage labels for National Barbecue Month

Manufacturers and consumers can consider using custom beverage labels for water, beer, wine and more at events during National Barbecue Month.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers and consumers to prepare for the warm weather around the corner and the summertime happenings that go along with it. Party planners, families and friends will soon ditch indoor events in favor of cookouts, and what better way to make a splash than with custom beverage labels that depict themes of the season and details about specific events?

“May is National Barbecue Month, and people are taking advantage of the sunshine by planning cookouts of all sizes for their groups, corporate parties, weddings and family reunions,” says Julie Mcculley, Lightning Labels’ Production Manager. “Manufacturers can attract thirsty consumers’ attention with custom water bottle labels, wine labels and beer labels that make them a perfect addition to small cookouts, large barbecue events and everything in between.”

National Barbecue Month creates customization opportunities not only for the manufacturers that create these seasonal labels and correlating marketing campaigns, but also the consumers who are throwing the parties, planning the events and hoping to give attendees a truly unique experience that is befitting of the celebratory mood.

How to Make Custom Beer Labels Stand Out from Other Brews and Blends

Not much goes better with barbecue on a hot day than an ice-cold beverage, whether it’s bottled water, a bottle of frothy beer or a chilled bottle of white wine, as all are perfect for sitting outside on a warm day and staying refreshed. Here are three ways manufacturers and consumers can work with Lightning Labels’ lightning-fast team to create refreshing beverage and custom beer labels that effectively market a company, product and gathering:

1. Include Must-Have Information on Custom Bottle Labels
As practical as custom bottle labels are to promoting manufacturers’ and consumers’ events and messages while still remaining attractive, it is imperative they are informative as to the nature of the product and its ingredients. This is certainly important for alcoholic beverages, but applies to all beverages. Include helpful copy that tells consumers – especially event guests, family and friends – where the beverage was bottled, what ingredients it includes and what special care, if any, should be taken when consuming it.

2. Get Creative and Educational with Designs for Custom Wine Labels
If manufacturers sell seasonal wine that is meant to be enjoyed in the warmer months of the year, they can let consumers know with eye-catching springy graphics, designs and color palettes. Consumers who want to tie wine and other beverages into their special events - like cookouts and class or family reunions - may choose to incorporate the theme or design into these labels, perhaps adding other helpful information like recommended pairings and preferred storage temperature.

3. Don’t Settle for Any Old Custom Labels for Bottles
Not all custom labels for bottles are created the same, which is why it’s important for manufacturers and consumers alike to do their homework when designing and ordering custom labels to adorn beverages on shelves and at festive events this spring and summer. Make sure the labels can withstand ice bins, heat and picking fingers – the last thing people need are remnants of messy labels and ink all over their hands, especially when they’re celebrating and eating with family and friends.

Lightning Labels is offering 15 percent off new label orders through May 20, 2013, using promo code 15FOR11 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

Custom Labels and Stickers Add Unique Personalization to Any Event

Order Custom Labels and Stickers to Celebrate Special Events

custom labels and stickers

Celebrate any special occasion with custom stickers and labels for beverages, food items and more!

Warm weather isn’t the only reason to celebrate in the coming months. As the school year comes to a close, students across the country are trying on caps and gowns in preparation for graduation. Meanwhile, spring and summer are popular seasons for wedding planners. If you’re getting your diploma, tying the knot or celebrating a different occasion, consider adding a personalized touch to the festivities with beverages, candy and party favors all adorned with custom labels and stickers.

People are constantly looking for new ways to add a special touch to their events. Whether they’re planning a bar mitzvah, baby shower, sweet 16 or corporate gathering, event hosts will find that custom labels for water and wine bottles, food items and other party elements add an extra level of detail and pizzazz to every occasion.

3 Ways to Celebrate your Event with Custom Product Labels

Not quite sure how custom product labels fit into your festive event? Check out a few ways you can customize packaging for beverages, food and party favors to add a personal element to your celebration.

1. Custom Beverage Labels Give Wedding-Goers an Extra Reason to Clink Glasses
Custom beverage labels for wine and champagne bottles are popular choices for couples planning their big day. Many brides and grooms opt to place their names and the wedding date on the bottles of bubbly or wine served at the reception to add a personal element to every pour, toast, cheer and sip throughout the event. Because Lightning Labels uses digital printing to create high-quality stickers and labels, couples can incorporate the theme of their wedding invitation or symbols of their favorite sports team or a shared passion onto each bottle. The possibilities are limitless!

2. Turn Food and Beverage Items Into Event Mementos with Custom Labels
For themed events like bar and bat mitzvahs, anniversary parties or holiday celebrations, consider adding candy and beverages wrapped in customized packaging to personalize the event. The color options provided by digital printing range far and wide, and you can add high-quality images to any sticker or label, making an otherwise mundane water bottle or candy wrapper an event keepsake guests can take home.

3. Promote Your Brand with Custom Bottle Labels
Corporate events like conferences or product launches can be enhanced with the simple addition of personalized water bottles. These spread your brand name among attendees and add an element of sophistication to the event.

For five days only, Lightning Labels is offering 15 percent off online orders through May 5, 2013, using promo code FACEBOOK25 at checkout. The maximum discount is $1,000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.

When Less Is More: How to Make Custom Labels Stand Out

Less Color, Content, Design Can Make Custom Labels Stand Out

custom labels - lightning labelsIn our rush to create the most brilliant, impactful, dramatic custom labels in the universe, we sometimes forget that less can be more. Less color (think black-and-white), less content, simpler design all can make your product stand out when stacked up against all others.

Do you think this less-is-more concept applies to your product(s)? Make a determination starting with what I like to call the “Armadillo” test, a true story about a Yellow Pages ad. Years ago, in a galaxy seemingly far, far away, a YP ad salesperson proudly presented his then-revolutionary full-color pages featuring different advertisers. All the ads contained multiple colors in stark contrast to the chiefly one color (mostly black) ads that had been YP’s mainstay for many years.

As he enthusiastically showed off his multi-color palette, I gently placed a quarter-page black-and-white ad slick for the Armadillo restaurant chain on one corner of a full-color page and asked: “What do you notice first?” Our black-and-white ad, of course, because it stood out prominently from the rest of the color-heavy page.

Simplify Your Label Look

Now, think about colors, content and design of your custom labels and stickers vis a vis your competition on store shelves, on the internet, and anywhere else you can imagine. Ask yourself:

1. Would fewer colors or even just a black-and-white label make my product pop against the others?
2. Would a label with spartan verbiage and lots of white space make a statement when viewed alongside products that have crammed content into every conceivable nook and cranny?
3. Would a simple, bold design make the product more memorable than its bells-and-whistles competitors seemingly more interested in winning design contests than selling products?

There are no right or wrong answers here. It’s a matter of relativity—what do the lion’s share of labels highlight in terms of color, content and design and how do you stand out relative to them?

Then view your ideal scenario aligned with realistic requirements. Ask yourself:

1. How will my color scheme impact label printing prices and turnaround? With digital label printing, you’re generally looking at similar pricing and turnaround regardless—as digital processes accommodate many colors and  combinations. If you’re looking at offset printing, check it out first.

2. What absolutely must be included in label content, either for regulatory compliance or in the interest of full and accurate disclosures to consumers? It’s entirely possible that you will decide that more content is needed to allay consumer concerns about quantity and quality of ingredients—and sacrifice coveted white space to this “higher” cause.

3. What design elements will make you look different while maintaining expectations consumers have when buying your product? Remember the movie “Schindler’s List” that was filmed in black-and-white except for the yellow candle flame and little girl’s red coat seen briefly? If you offer a flamboyant product generally depicted in a colorful way, such as hot sauce, you may find that going all black with white type and a touch of color in a chili pepper or other graphic may make you appear “classily colorful,” yet refined—a statement also, perhaps, about the quality of your product.

Experiment with Different Combinations through Digital Printing

With digital printing of custom labels,  you can select from a wide range of label colors and finishes, in tandem with a huge array of ink color possibilities. See what you can do to stand out from the crowd.

Now is a great time to experiment. Lightning Labels is offering 15 percent off online orders through May 5, 2013, using promo code FACEBOOK25 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion.

 

Add a Personal Touch to Special Events with Custom Beverage Labels

Custom Printed Beverage Labels Add A Personal Touch to Festive Events

Custom Beverage Labels

Custom beverage labels add a personal touch to joyous occasions.

Lightning Labels, custom label and sticker printing leader, is helping event planners and hosts celebrate festive occasions this season with custom printed beverage labels.

Spring and summer are popular seasons for weddings, corporate events and other celebrations, and graduation is just around the corner for millions of high school and college students. As party planners, families, bridal parties and companies plan festivities in the coming months, they’re looking for fun, unique ways to add to the celebration.

Simple details – like bottles embellished with custom beverage labels – are growing increasingly popular among event organizers. Custom wine labels add a classy yet personal touch to any wedding and water bottle labels create keepsakes for bar and bat mitzvahs, communions and other events.

“Custom printed beverage labels for wine and water bottles and personalized stickers for party favors are great additions to any joyous occasion,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “They add to the uniqueness of the event, and bottles and boxes adorned with these special stickers and labels can serve as great mementos. Whether the event is large or small, ordering from the custom beverage label printers at Lightning Labels is easy, fun and affordable.”

2 Custom Label Tips to Celebrate in Style

Personalizing custom labels isn’t just about deciding where the text goes and what it says. It’s about letting guests celebrate the occasion with every sip they take or pour they make. Here are two design ideas for custom labels for champagne, wine, water and other bottled beverages.

1. Incorporate the Invitation Theme
Consider spreading the theme or style of the event’s invitations onto labels and party favor stickers. No need to stop there – candy wrappers and packaging for other treats the event hosts send home with guests can also be customized.

2. Consider Using a Symbol or Illustration
Perhaps the bride and groom or party recipients have a common passion, like a sports team or travel destination. Or maybe the bar mitzvah boy or girl receiving communion loves a certain television show. These event hosts can place an image, symbol or illustration on custom beverage labels to add personalization and share a little more about themselves with guests.

Meanwhile, adding a corporate logo to water bottles at events is a great way to boost brand reputation and add a level of sophistication to conferences, parties and more.

There are many ways to design a beverage label for a special event. The experts at Lightning Labels can help party planners choose the perfect addition for their major occasion, no matter the season.

For five days only, Lightning Labels is offering 15 percent off online orders through May 5, 2013, using promo code FACEBOOK25 at checkout. The maximum discount is $1000 and this offer does not apply to reorders. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion.  Visit LightningLabels.com for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

How to Make Nutraceutical Labels Creative and Informative

Redesign Nutraceutical Labels in Time for Bathing Suit Season

items on nutraceutical labels

Explain how the items listed on nutraceutical labels contribute to a healthier lifestyle.

Warm weather is quickly approaching, and consumers are looking to perfect their beach bodies by hitting the gym and eating healthier. As shoppers peruse food, drinks and supplements in store aisles and online, they’re looking for products that will help them look and feel good this summer. With so many shoppers looking at product packaging this season, your nutraceutical labels will make or break your product’s sales.

Consumers want nutritional facts and ingredient information, and they’re more likely to check out items that provide them in a clear, legible way. While it seems like any old nutraceutical label design will do, there are many factors that could turn shoppers away from a product, including print that is too small or unclear. By choosing to create nutraceutical labels using digital printing, however, you can easily fit information onto stickers and packaging in a clean, aesthetically pleasing way. In addition, you can create custom labels that are unique and eye-catching.

3 Ideas for Informative and Creative Custom Labels for Nutraceuticals

It may feel like federal regulations concerning what must and cannot go on custom labels for nutraceuticals limit creativity. However, there are several ways you can make your labels more attractive and informative while complying with merchandising laws. Here are three ways to spruce up nutraceutical labels:

1. Jazz up Instructions
If you sell a product that requires instructions, the first step to designing your nutraceutical labels is determine whether the wording is clear and concise. Keep directions as short as possible without withholding information. Consider using step-by-step lists to make information more understandable. Another way to make product information more appealing and understandable is by adding images. Think about including a simple illustration to demonstrate each step.

2. A Little Color Will Go a Long Way
Sure, nutrition charts have to be in a specific format, but who says they can’t be pink? You can make your products more attractive simply by matching custom stickers and colors to those used on the rest of the product packaging. While this a small change, establishing uniformity or a central theme for your labels makes your brand more recognizable.

3. Explain the Benefits of Ingredients and Nutrient Values
While consumers are avid label readers, they may not fully understand what to look for. If your products contain natural or organic ingredients, explain their benefits. For example, perhaps they’re good choices for consumers who want healthier skin or hair.

The same goes for nutrition facts. Explaining why the protein or fiber value of your food item contributes to a healthy diet is one way to do this.

As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.

Get Ready For Bathing Suit Season by Reading Custom Labels for Nutraceuticals

All Eyes On Custom Labels for Nutraceuticals as Summer Weather Approaches

custom labels for nutraceuticals

All eyes on custom labels for nutraceuticals as summer weather approaches.

Lightning Labels, custom label and sticker printing leader, is alerting manufacturers that summer is just around the corner, and with it comes a major consumer focus on weight loss, which means more shoppers are focused on the nutrition facts and ingredients on custom labels for nutraceuticals.

While spring may have just sprung, millions of consumers – especially those in warmer regions – are already thinking about slimming down for beach weather and attire. They’re hitting the gym and watching their diets to make the most of bathing suit season this year. That means they’re looking for products that will help them lose winter weight and look great. As they shop around for food, beverages and supplements, consumers are focusing on ingredients and nutritional labels. Give shoppers the information they need with high-quality custom nutraceutical labels.

“There are several periods throughout the year that consumers tend to focus on their health, and the weeks leading up to beach season is one of those times,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Today’s shoppers have become avid label readers and look for very specific ingredients and nutritional components in the products they consume. Brands can tap into the pool of health-conscious shoppers this spring by placing custom created digitally printed stickers and labels on their food, beverage and supplement offerings.”

2 Benefits to Enhancing Products with Custom Stickers for Nutraceuticals

Because consumers are focused on labels to find healthy items, the right custom stickers for nutraceuticals can turn browsers into buyers. Here are two other benefits to revamping nutraceutical labels this season:

1. Comply with Regulations Without Sacrificing the Aesthetic Appeal of Product Stickers and Labels

There are strict federal regulations governing what must and cannot go in nutrition fact charts and ingredients lists. However, if nutraceutical label content is poorly designed and formatted, brands risk overwhelming consumers and losing the potential to turn them into loyal customers. Lightning Labels’ high-resolution digital printing allows manufacturers to create stickers and labels that are both legally compliant and legible.

2. Get a Great Unit Price on Any Size Order Custom Nutraceutical Labels

In addition to creating legible, clean and unique nutraceutical labels, Lightning Labels offers them at an affordable price – no matter the size order! Digital printing allows companies to order large batches for major products and smaller amounts for label tests and seasonal marketing purposes.

As a special bonus for those who want to receive special label discounts and packaging promotions from Lightning Labels, all those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013 – done by signing up for the Lightning Labels mailing list – will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of one of the 50 states or Washington, D.C. Additional terms and conditions apply. See the rules for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Bath and Body Product Labels to Make Products Attractive for Mother’s Day

Bath and Body Product Labels Can Jazz Up Gift Items for Mother’s Day

Bath and body product label tips for Mother's Day

Bath and Body Product Labels Can Jazz up Gift Items for Mother's Day

One of the best ways to boost product awareness and sales is by redesigning products to effectively attract consumers. Mother’s Day is just around the corner, and shoppers will soon start perusing store aisles and websites to find the perfect gift for Mom, Grandma and other important mothers in their lives. You can make sure your goods are ready for the occasion with the right bath and body product labels.

Perhaps you haven’t considered revamping your product labels for Mother’s Day because you’re worried about the time and money necessary for the process. However, if you’re working with the right bath and body label printing service, you’ll find designing and ordering labels isn’t just a walk in the park, it’s speedy and affordable as well.

Still not convinced a Mother’s Day makeover is the right move for your product packaging? Consider this: in 2012, Nearly 87 percent of the U.S. celebrated Mother’s Day, and consumers spent a total of $18.6 million on gifts with an average of $152.52 per gift, according to FreeShipping.com. By not investing in the marketing opportunity using labels for bath and body care this season, you may miss out on incredible revenue this Mother’s Day.

Here are a few other fun facts about the holiday the source compiled:

  • On average, men spend nearly $190 on Mother’s Day gifts, while women spend about $117.

  • Young professionals aged 25 to 34 are likely to spend the most on Mom, and people over the age of 65 tend to spend the least.

  • While about 65 percent of consumers plan to buy Mom a gift, 22 percent plan to treat their wife and nearly 11 percent will give a gift to their daughter.

2 Ideas for Attractive Labels for Bath and Body Care This Mother’s Day

Because bath and body products can make perfect Mother’s Day presents, labels for bath and body care need to let shoppers know a brand offers high-quality, gift-ready items. Here are two ways to design custom labels that will convey the right message this Mother’s Day:

1. Design Product Labels With Mom in Mind
Consider boosting your seasonal marketing efforts by designing stickers and labels that focus on Mother’s Day. You won’t even have to veer too far away from your current packaging designs – just add or alter images or copy that acknowledges Mother’s Day and explain how your product will be a great addition to Moms’ bath or body care routine.

However, if you do want to revamp your product’s image completely, bath and body label printing can help you choose the perfect custom packaging design.

2. Choose Bath and Body Label Printing that Makes Items Gift-Ready
While some people may already be browsing or at least thinking about what they plan to get the special mothers in their lives this year, a major portion of gift givers don’t actually buy presents until days before Mother’s Day. In fact, more than half of shoppers don’t purchase gifts before May 1. Three in 10 do so one week ahead of the holiday, and 18 percent buy presents 48 hours before. That means gift-givers don’t have a lot of time to wrap their purchases, and even if they do, the cost of wrapping paper and gift bags can be extremely troublesome for many consumers.

When shoppers come across items that are already gift-ready, they’re likely to be drawn to the brand immediately. As you design your custom packaging, consider including the phrase “Happy Mother’s Day” and incorporating other elements of the holiday.

Lightning Labels is currently offering special savings off sustainable solutions for custom labels and stickers.  Take 10% off eco-friendly labels using code EARTH10 at checkout through April 22, 2013.  Lightning Labels’ environmentally-friendly materials include EarthFirst PLA, a durable, waterproof and oil proof material made from corn instead of petroleum; BioStone, a fully biodegradable and highly durable material made from stone; and Recycled Kraft and Recycled Vellum, made from 100% post-consumer waste into a strong material suitable for machine applications.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada.  This offer cannot be combined with any other offers or promotion.

Happy labeling!

Successfully Market for Mother’s Day with Bath and Body Product Labels

Bath and Body Product Labels Spruce Up Items for Mother’s Day

custom bath and body product label marketing for Mother's Day

Successfully market for Mother's Day with custom bath and body product labels.

Lightning Labels, custom label and sticker printing leader, is encouraging bath and body care manufacturers to prepare for Mother’s Day with custom labels to reach consumers looking to celebrate – and pamper – their moms.

Spring has officially sprung, and with Easter in the rearview mirror, consumer brands should be revving their engines for the next big marketing opportunity: Mother’s Day. Every year, U.S. consumers spend $18.8 billion on the holiday, according to FreeShipping.com. Make sure to get a piece of the Mother’s Day pie by embellishing products with bath and body product labels.

Because bath and body care products tend to attract a primarily female audience, manufacturers can’t afford to ignore the holiday’s sales potential. While Valentine’s Day may be reserved for candy and jewelry, Mother’s Day gifts vary immensely among audience groups. In fact, shoppers who may not normally fit into a business’ target consumer audience groups may be among the most valuable customers this season. Whether it’s a Dad trying to pick out the perfect gift for his wife, a teenager on a tight budget or an adult looking for the perfect way to treat Mom, bath and body care products are sure to meet their needs if packaged and labeled correctly.

In fact, AskMen, an online magazine, ranked home spa treatment products among its top 10 Mother’s Day gifts. In addition, a survey from PriceGrabber conducted last year determined 62 percent of consumers planned to spend less than $100 on Mom’s gift, which places bath and body products in the ideal price range for a majority of shoppers.

“High-quality, well-designed labels for bath and body care are a central part of a successful marketing campaign,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “As brands prepare their advertising strategy to reach consumers looking for the perfect gift for Mom, Grandma, aunts and other important mothers in their lives, marketers shouldn’t forget to include product packaging that celebrates Mother’s Day. Lightning Labels offers manufacturers the opportunity to revamp their products with attractive stickers and labels that command attention in stores and online.”

Two More Reasons to Jazz up Products for Mother’s Day With Labels for Bath and Body Care

Still not sure new labels are in order for bath and body products this season? Here are two more reasons why custom stickers and labels are a wise business choice:

1. Boost Reach, Not Debt with Custom Stickers and Labels
In addition to being a successful marketing tactic, custom labels are a smart investment for manufacturers looking to revamp their brand and product image without spending a fortune. Digital labels for bath and body care allow manufacturers to choose from an incredible variety of colors to create the perfect packaging design for their products.

Labels can also feature images, illustrations and practically any other visual aspects to embellish items. Here’s the cherry on top: Unlike outdated label production methods, digital printing takes minutes and is extremely affordable. Companies don’t have to buy an infinite supply to make their investment worthwhile – Lightning Labels offers great prices no matter the size order. This allows manufacturers to design multiple versions of product labels and test packaging before ordering a mass supply.

2. High-Quality Bath and Body Label Printing at Lightning Speed
As May is quickly approaching, manufacturers need speedy bath and body label printing. Lightning Labels guarantees a fast turnaround time to ensure products are on the market in time for Mother’s Day shopping.

With that in mind, don’t put off creating new Mother’s Day designs! Getting newly embellished bath and body product labels on the market soon with ensure manufacturers don’t miss out on sales potential among early shoppers.

Lightning Labels is currently offering special savings off sustainable solutions for custom labels and stickers. Take 10% off eco-friendly labels using code EARTH10 at checkout through April 22, 2013. Lightning Labels’ environmentally friendly materials include EarthFirst PLA, a durable, waterproof and oil proof material made from corn instead of petroleum; BioStone, a fully biodegradable and highly durable material made from stone; and Recycled Kraft and Recycled Vellum, made from 100% post-consumer waste into a strong material suitable for machine applications. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

3 Ways Custom Labels and Stickers Can Make Products Gift-Ready

Custom Labels and Stickers Make Your Products the Perfect Present for Any Occasion

custom labels and stickers for products

Custom labels and stickers can make your products gift-ready.

No matter how many times we’re told to not judge a book by its cover, our initial perception of items we see in stores and online is always influenced by its custom labels and stickers. If consumers are unfamiliar with a brand and come across one of its products, they’re only going to check it out if they’re looking for the specific item or are pulled in by high-quality custom labels. This is especially true when shoppers are looking for giftable items.

Whether they’re looking for a birthday present for Mom, a congratulatory box of chocolate for a friend or a small token of appreciation for a colleague or boss, items that are already gift-ready are sure to catch their attention. Buying wrapping paper, tape, gift bags and a card can be time-consuming and costly. Consumers who value their time and money and those who may be looking for a not-so-ordinary gift will flock to items that are already packaged as presents. You can attract shoppers to your brand by presenting your products in stores and online as gift-ready with the right stickers and labels.

3 Ideas for Gift-Ready Printed Labels and Stickers

Because digitally printed labels and stickers are both aesthetically impressive and cost-effective, they’re a great choice for any giftable product. Here are a few creative ways you can design packaging to celebrate any occasion:

1. Offer Products with Themed Labels for Different Occasions
When manufacturers choose digitally printed labels, they’re opting for a seemingly unlimited supply of colors, high-quality image and text displays and the freedom to create multiple versions of packaging stickers, all at an extremely affordable price. Because digital printing doesn’t require using plates or printing presses, it’s easy to order various designs in both large and small quantities. That means brands can test and produce even small batches of custom labels to celebrate any milestone.

Consider creating a basic design for your gift-ready packaging. Next, divide items into several groups and place phrases like, “Happy Birthday,” “It’s a Girl,” and “Congratulations” with relevant images or illustrations on different products in each group. Shoppers will then be able to choose which message suits their gift-giving needs.

Manufacturers don’t need to make five different versions of labels, though. Custom labels and stickers with a unique design, images of balloons or just the words “let’s celebrate” are appropriate for a variety of milestones and can turn your product into a go-to party favor or gift.

2. Celebrate Seasons with Gift-Ready Product Stickers
Because each season is associated with various holidays, product stickers that reflect weather, food, color schemes and other elements of each season are a great way to celebrate any joyous occasion, whether it’s associated with gift-giving or not. While spring may have just begun, summer festivities are not too far off, and it’s never too early to start planning your product’s next label design.

3. Design Labels That Help Gift-Givers Say Thank You
Following almost every major milestone celebration comes the mandatory thank you from the present recipient. Stickers and labels that help consumers demonstrate their appreciation may be the perfect choice for smaller items.

Lightning Labels is giving its own gift this month. All those who enter the 2013 Lightning Labels Sweepstakes through April 30, 2013, signing up for the Lightning Labels mailing list to receive special label discounts and packaging promotions, will be automatically entered for a chance to win an iPad Mini. The 2013 Lightning Labels Sweepstakes is accessible from the Lightning Labels Facebook page. The winner of the iPad Mini will be chosen at random. One submission per individual is allowed and all entrants must be 18 years of age or older and legal residents of the 50 United States or D.C. Additional terms and conditions apply. See the rules for details.