BBQ Sauce Labels Are the Finishing Touch on Packaging
When it comes to the cookout, the sauce is the most important thing to many consumers, which is why you need to put extra effort into BBQ sauce labels. Americans don’t need a whole lot of convincing to head outdoors as soon as the weather is appropriate. They’ve got the meat, vegetables, grill and sunshine. Now all shoppers need is the right barbecue sauce to make the experience just right. If you’ve been to the grocery store lately and taken a look at the shelves, you know there’s often a lot of competition where BBQ sauce is concerned. If you don’t stand out, they may pass right by your products and on to a competitor’s. To keep up with the competition, you could try something new with BBQ sauce labels, like using a metallic label or other bright colors.
Target Different Markets Using Custom Labels for Bottles
Since so many people will be grilling out this month, it may be useful to consider different markets when designing custom labels for bottles. Some consumers are interested in unique flavor profiles and a more artisanal approach to cooking. These shoppers will want to try new things, so let your creativity run wild. Come up with clever or unique labeling techniques that are different from surrounding items. Include recipe ideas and fun copy that demonstrates the culture of your brand.
Other consumers will prefer the classic types of barbecue sauces that are more along the lines of honey, chipotle or different regional flavor profiles. While this doesn’t need to limit your creativity, keeping branding consistent and making the flavor types more obvious may be a good bet for this crowd. Make sure your brand design is quickly identifiable and that it’s easy for shoppers to determine what flavor they’re buying.
Use the Right Materials for Custom Sauce Labels
When it comes to ineffective custom sauce labels, all consumers can get frustrated. Make sure you’re using labels that stand up to frequent use. To prevent shoppers from ditching your product based on packaging alone, make sure you use materials that are waterproof to avoid mess. Spills are inevitable if you’re in any environment and sauce can dry into a sticky mess. Alleviate this issue with Lighting Labels’ BOPP material, which prevents the damage from oil and water.
Great Sunscreen Labels are a Necessity
Now that the days are getting longer, it’s time for your brand to rethink its sunscreen labels. Sun lotion sales are about to spike as consumers head outdoors more frequently. Whether they’re on their way to the beach, pool or day hike, sunscreen is necessary to maintain dermatological health. Since sunscreen bottles tend to get left at home or shoved to the back of a cabinet when they are most needed, it’s likely that shoppers will pick up a new bottle soon to replace the ones they have misplaced. Use bright colors and clear legible text on sunscreen labels to make sure shoppers choose your product when they run to the convenience store. Smaller containers may also appeal to last-minute or vacation shoppers.
It’s the Perfect Time to Design New Sunscreen Labels
Don’t make do with last year’s packaging, create new sunscreen labels! Customers are increasingly aware of the necessity of using an SPF product to avoid UV damage. While making an attractive and eye-catching label is important, highlighting the ingredients and sun protection elements in your product may be more important than utilizing summer imagery, although using warm sunny colors can’t hurt. Highlight the SPF levels of your product so shoppers know they can expect your sunscreen to provide the protection they need.
Of course, there’s another aspect to sunscreen label design as well. Sunscreen can be a messy product. Since it’s going into a tote bag alongside towels and seaside attire, you have to make sure the bottle can stay clean. Lightning Labels’ water- and oil-proof labeling materials can make sure the label stays intact when it comes in contact with various materials. A mess-proof label will stay put when it gets wet, and will allow consumers to easily wipe off anything else that may get on it. This is great for customers because they can easily contain messes, but good for you, because your brand information will remain pristine throughout the life of the product.
Refine Your Summer Cosmetic Labeling Strategy
Your cosmetic labeling could also get a summer upgrade. Sunscreen isn’t the only skincare necessity for the warmer months. Many consumers will substitute SPF cosmetics for sunscreen when they are just outside for short periods of time. This means the same design rules may also apply to cosmetic products. If your product provides SPF protection, make sure you call attention to this fact on the label. As with sunscreen products, it can’t hurt to use attractive, sunny colors.
Update Custom Cosmetic Labels to Prepare Items for Summer
Now that the weather’s getting warm again, it’s time to change up your custom cosmetic labels for the new season. With the prevalence of sunlight in the coming months, customers will be worrying about their skincare regimens. More sun means an increased desire for UV protection and new makeup styles. In summer, women like to go for a sun-kissed tanned look that can give an appearance of being in the sun without the corresponding skin damage. Another typical summer makeup trend is to reduce the appearance of makeup for a more low maintenance look, but this doesn’t mean you don’t have the potential to grow makeup sales in summer. Just call more attention to natural hues rather than bright eye shadows or lipstick colors. On top of that, many people do gain some color in the summer months, which means their old shades of concealer and powder may not match their skin as well anymore. Well-designed seasonal custom cosmetic labels can do wonders in the summer months.
Get Your Cosmetic Packaging Ready for Sunshine
Adjusting your cosmetic packaging to include summery imagery will alert consumers that your product is a good choice for this time of year. Whether you make bronzer, concealer or powder, a seasonal packaging scheme can you get the attention of the customers who are beach or pool bound. Since shoppers are more likely to be headed toward a water source, it can be a good idea to include images of sparkling lakes and ocean waves that will entice the eye. Blue skies, green grass and flowers all call to mind the bliss of the natural world. If you expect consumers to head outside, direct their attention to products that have an SPF capacity, so your makeup may be able to double as sunscreen.
Could Your Lip Balm Labels Use a Summer Update?
Don’t forget your lip balm labels when you’re adjusting your packaging for hot weather. Lip balm may not be as oriented toward beauty, but there’s a good chance that every tote bag headed to the beach will have some lip balm in it. While people tend to think of lip balm as a winter ointment, it can sooth wind and sunburned lips as well, making it a yearlong utility. Use summer-oriented imagery like sunshine and blue skies to indicate that your lip balm could be useful when it’s warm outside as well.
Spring Is the Time to Start Labeling for Gifts
When labeling for gifts this spring, be sure to appeal to the gift buyer, not just the recipient. While you have to keep the final consumer in mind during the packaging design process, it’s important to remember who will actually be purchasing products intended as gifts. To make sure your products appear to be good choices for presents, you may have to call attention to various holidays on the label. A lot of gift-giving takes place in the spring months, so making soap stickers and custom candle labels could be a smart way to grow sales. Remember Father’s and Mother’s Day are coming up, as well as graduations and all kinds of other spring events, including birthdays and anniversaries.
Always Consider Labeling Candles for Gifts
Labeling candles for gifts is never a bad idea because these are the most versatile presents of all. No matter what the occasion, a candle is an appropriate gift. People are often in the position of attending a party for someone they don’t know all that well. They may want to bring a gift to express their thanks for being invited. A candle is a good option because it creates a nice ambiance that can be enjoyed by everyone. Indicate on the label space that candles could be an excellent choice for a graduation or birthday present. While shoppers may be more familiar with their parents’ interests, a candle is also a great addition to a Mother’s or Father’s Day gift bag. Just remember – a nice label can help shoppers consider your product for a gift when they may not ordinarily do so. Better yet, you may remind them of an important event that have forgotten to start shopping for.
Start Labeling Soap for Gifts In the Spring
Labeling soap for gifts is a smart business strategy as well. Custom candle labels are a good idea, but soap is another desirable spring gift. Fragrant products like candles, soaps and body products are a nice idea this time of year, because the air will soon be filled with the scents of spring. Floral aromas are always some of the most desirable for these items, so spring is an ideal time to market these scents. Soap is a fantastic gift idea because it’s something everyone uses. For men, you may want to tone down the florals and go for something more spicy, but there’s no reason not to promote soap as a gift for Father’s Day or for graduation.
Labeling Baby Shower Gifts For Spring
Spring is a season of growth and renewal, and a perfect time for to consider labeling baby shower gifts. No matter what trimester you’re on, springtime is an ideal time for a baby shower. With the weather finally clearing up and the scent of flowers in the air, this is the perfect season to make lasting memories. Trees are budding and signs of life are finally blooming after the long, cold winter. Customizing labels for a baby shower is a great way to make the day even more special for the mother. Start thinking about what you’re going to need now, from baby shower water bottle labels to party favors. Nearly every party element can benefit from a personalized label. Best of all, when outfitted with custom stickers, ordinary objects become commemorative.
Baby Shower Water Bottle Labels Make Hydration Fun
Even the simple process of staying hydrated can be festive with baby shower water bottle labels. While get-togethers of this kind often involve some kind of alcohol, it’s unlikely that the pregnant host will be imbibing much, so printing customized bottle labels can make even the experience of drinking water fun and memorable. Having custom-made water bottles is fun for the guests, as well. Whenever you’re hosting a large party, providing water for visitors can present a challenge. You may not have enough glasses or the sink may not be easily accessible. Water bottles are a good solution, and they may even be special enough to take home. You don’t have to stop at water bottles either. Guests may be able to enjoy specially made beer or wine bottles, which can also be taken home as a keepsake.
Custom Labels for Baby Showers Create Lasting Memories
These events don’t happen very often, which is why making custom labels for baby showers could be a great way to ensure the party remains in the mother’s mind forever. You can use custom product labels for gifts or for other party essentials, like goodie bags. There’s no better way to thank your friends and loved ones for attending than providing a goodie bag with an appropriate baby shower label. There’s no reason you can’t customize the whole event. Labels and stickers don’t necessarily have to be baby-shower themed to be attractive and exciting. Spring themed labels for gifts and water bottles can make a design scheme cohesive and seasonal.
Create Labels For Graduation Gifts to Grow Sales This Spring
Matriculation season is fast-approaching and creating labels for graduation gifts could be a good way for brands to gain sales as the weather gets warmer. From stickers for gift bags to graduation water bottle labels, making themed favors is a smart idea in the coming months. College, university, high school and possibly even younger students will all be getting their degrees, which means there will be commemorations taking place across the country. Parents, friends and loved ones will be excited to have gatherings in honor of the students who have worked to hard to get through the school year. For brands that make beverages, candies and other items that typically show up at celebrations, making graduation-themed products could be the perfect way to boost sales as the summer begins.
Make Graduation Water Bottle Labels to Keep Party-Goers Hydrated
Graduation water bottle labels can make even the barest necessities look like party favors. Most celebrations will include some alcoholic beverages, but keeping water on hand can help keep your guests happy and engaged in the festivities. Encourage party planners to pick up packages of water bottles by making them graduation-themed. These aren’t just useful for parties – colleges and universities can also provide them for students to sip on during the long ceremony or give them out afterwards. The recommended amount of water per day is eight glasses no matter what the circumstances. With the champagne and other beverages being passed around, chances are more hydration will be necessary. There’s no reason water bottles can’t be festive, too!
Graduation Party Labels Make the Experience More Fun
There are a number of different products that make celebrations more fun, so why not put graduation party labels on all of them? Water isn’t the only thing people will drink at a celebration. Try making other custom beverage labels for events. Soda, wine, beer and especially champagne bottles can be oriented toward graduates, and so can ice cream, baked goods and other sweets. No successful party is complete without party favors, so creating some matriculation-themed packages of candy or toys can encourage party planners to thank guests with a little something. Brands can print labels for thank you cards for when the celebration is over.
On the other hand, graduation season isn’t just about parties, but gift-giving, which means that anything from body products to candles could be packed with a graduation theme. Make sure to cover all the angles when preparing for graduates this spring.
Use Green Packaging Practices to Communicate Earth-Friendly Missions
When you make environmentally friendly products, it’s important to support these efforts with green packaging practices. To help companies with green missions achieve their goals, Lightning Labels has four different sustainable materials for eco-friendly labels: EarthFirst PLA, Recycled Kraft, Recycled Vellum and BioStone. With Earth Day coming up on April 22, now is the ideal time for brands to try out a new labeling strategy to prepare. Changing labels can get shoppers’ attention, and green labels are a good way to promote environmentally sound practices. When you use an eco-friendly option from Lightning Labels, you can include a note about packaging on the label to inform customers that they are making a smart choice.
EarthFirst PLA and BioStone are Sustainable Product Labels
Lightning Labels offers several options for sustainable product labels. Made from stone rather than trees, BioStone is the most ecologically friendly of Lightning Labels’ materials. This label base is fully compostable and biodegradable, which makes it perfect for composting, an attribute that will appeal to many consumers. It also has good ink adhesion, so you won’t have to compromise on appearance.
Lightning labels was one of the first digital printers in the U.S. to offer the option of EarthFirst PLA, which looks like the popular white BOPP material. The appearance is similar enough that many can’t tell the difference. However, EarthFirst is made from corn instead of petroleum.
Try Kraft or Vellum for Recycled Labeling Materials
Lightning labels also provides excellent recycled labeling materials, such as Kraft and Vellum. Both are made completely from post-consumer waste, making them a very sustainable option for labeling. They are also suitable for machine application. Vellum is a white material that creates an excellent base for most labeling strategies. The Kraft material creates an earthy, organic look that will be appealing to many consumers who are concerned about the environment. A label like this can automatically signal to customers that your brand supports green practices.
With Lightning Labels’ high-quality selection of eco-friendly labels, any company should be able to find a packaging strategy that reflects its brand. From an earthy appearance to a label that no one would even guess was recycled, Lightning Labels can help companies select the right materials for each product. Green labels send a message that companies are truly committed to sustainable practices.
Use the Right Materials When Marketing to Eco-Conscious Consumers
When you’re marketing to eco-conscious consumers, you have to make sure you use earth-friendly packaging materials, such as Lightning Labels’ stone paper labels. Back up your commitment to green initiatives by using environmentally sound packaging, such as recyclable or post-consumer waste materials. Earth-conscious shoppers will be on the look out for products that have green packaging in addition to a product that is environmentally friendly. Lightning Labels provides a variety of different options for companies that wish to use more sustainable packaging. Depending on the needs or interests of your brand, Lightning Labels offers a suitable solution. Companies can use eco-product packaging and still have items that look great. For instance, our EarthFirst PLA is made to look and feel similar to White BOPP, while Kraft has a unique earthy appearance that is sure to appeal to some consumers.
Use Sustainable Labeling to Tell Your Brand’s Story
While using the right materials is important, there’s more to eco-friendly marketing than just sustainable labeling. Environmentally conscious consumers really engage with a brand’s identity, and a big part of that is the story that lead them to create the product in the first place. Before creating a labeling strategy, your company should draft a mission statement or a story that succinctly demonstrates why you decided to start distributing your product. What niche are you filling with your green products, and why do you feel it’s necessary to do so? Write out a short passage that demonstrates both your commitment to the environment and your company’s mission. This will get your customers interested in your company, not just its products.
Eco-Product Packaging Sends the Right Message
Companies that make green products can use the space on eco-product packaging to have promotions or raise awareness for environmental issues. If you create engaging eco-friendly custom labels that educate customers, they are more likely to return to your items, particularly if you provide new information every so often. Whether you have a specific environmental focus, like an interest in green energy or you just generally hope to reduce your company’s impact, you can include helpful facts and tips on product packaging that keep shoppers interested. A lot of businesses also use this space to direct customers to an online presence where they talk more in depth about the issues that concern them. You can also inform consumers of a promotion. For instance, you can create an initiative where a certain percentage of profits from one item goes to a specific nonprofit organization.
Grow Sales by Utilizing Barbecue Sauce Labeling Design Tips
Use barbecue design tips to grow sales.
Lightning Labels’ barbecue sauce labeling design tips can help brands target the right markets. Barbecue is an American staple, beloved by food professionals, gourmets and backyard grillers alike. If you live in the U.S., chances are you’ve had barbecue and will again once the weather begins to warm up. This means the consumer base for barbecue sauce is incredibly varied, stretching across states even into international markets, which have their own styles of barbecue. By targeting your barbeque sauce labels to a more specific group, you could see an increase in sales.
Think About Targeted Markets for Barbecue Sauce
There are two main groups to think about for targeted markets for barbecue sauce: gourmet foodies and more casual consumers. Some people just want to purchase a cheap but delicious barbecue sauce to improve the taste of their neighborhood barbecue, a go-to condiment to slather on chicken or ribs. Others are more concerned about flavor profiles, recipes and food pairings. Depending on which group you aim to impress, your label strategy should be somewhat different. Make sure you include information that will appeal to your target market. For foodie types, you can emphasize ingredients, like specific peppers and spices, as well as the best ways to use the sauce.
Overall taste may serve you better for the more casual eaters. Is it tangy, spicy or sweet? Do you have testimonials to highlight? Promote how easy the product is to use in all situations and how it improves the dining experience.
Consider Geography for BBQ Sauce Label Marketing
BBQ sauce label marketing gets your products seen by the right shoppers. Another element to think about for barbecue and hot sauce labels is what style of cuisine your sauce works best with. According to Time Magazine, BBQ sauce differs by region in the U.S. Memphis, Tenn., North Carolina, Kansas City and others all claim to have unique styles. For instance, Memphis is famous for serving up pulled pork that has been soaked in a sweet tomato-based sauce, while western Texans prefer mesquite-smoked brisket. Of course, the U.S. doesn’t hold a monopoly on barbecue, either. Many countries have unique styles of this preparation method. From Jamaica to Korea, the barbecue phenomenon is international. Be sure to promote the unique geographical origins of your product, if they exist. Some purists will want to know.
Choose Lightning Labels When You Need Labels for Wet Conditions
Bath and body products often require labels for wet conditions.
When you create bath and body products, you should consider labels for wet conditions. Consumers have certain expectations for lotion and shampoo labels. Shoppers want these items to be usable in watery places like bathtubs and showers. It can be aggravating when labels shred or peel off after exposure to moisture. Products certainly look less attractive this way, but there are often important details on labels that consumers may want to maintain for reference. For instance, ingredients, directions and branding are included on labels. When these disintegrate, customers may be reluctant to choose your product again. Luckily, with Lightning Labels’ array of water- and oil-proof materials, brands don’t have to compromise on appearance when selecting a label for durability.
Waterproof Shampoo Labels Inspire Consumer Trust
Brands should use waterproof shampoo labels to ensure that shoppers keep choosing their products. Labels usually include some important information that customers would rather keep around. For example, if your product has specific directions for the amount of product to use during each wash, it’s vital this information stays put. In addition, shampoo bottles generally list ingredients. When the label rubs off after entering the shower, there’s no longer an easy way to access these details. This information is there for a reason, so you should take care to make sure it remains intact throughout the duration of the item. On top of that, your packaging reflects the overall integrity of your products. It simply will not reflect well on a brand if the packaging doesn’t hold up. To avoid this issue, choose Lighting Labels’ Polypropylene BOPP, an oil- and water-resistant material that will keep labels steadfast.
Water Resistant Bath Product Labels Are A Necessity
Generally, it’s in a brand’s best interest to print water resistant bath product labels. Since the label is an integral part of your branding strategy, you want to make sure it maintains a pristine appearance day in and day out. Custom shampoo bottle labels are usually stored in the shower, which means they should be able to stand up to handling, soaps and fluids without fading. When your products have a sturdy label, you can help ensure that customers are looking at your product every day and engaging with your brand in a favorable way. When combined with eye-catching design, a waterproof label can keep your company ahead of the competition.