3 Ways to Make Promotional Custom Window Stickers Pop

Spruce Up Summer and Fall Marketing with Custom Window Stickers

custom window stickers for promotions

Storefront windows are a great place to put static cling decals and custom window stickers.

Boosting your outdoor marketing tactics with custom window stickers is one of the best ways to take advantage of warm weather this summer and into the fall. During the warmer months, people are out and about frequently, whether they’re shopping, taking walks, heading out for an outdoor activity or going on long drives. With clear weather on your side, there’s no reason not to reap the benefits of summer and fall with window stickers that catch consumers’ eyes. Whether you’re trying to spread the word about your brand or get more shoppers into your stores, custom window decals for cars and stickers for building windows are sure to get a business or organization more attention.

Custom Static Cling Decals: the Right Choice for Marketing Needs

Before we jump into the tips and tricks for designing custom static cling decals that command attention, let’s consider the benefits of using choosing stickers that are both attractive and long-lasting. Lightning Labels’ window decal offerings include stickers that look and feel like traditional static clings but instead feature a removable adhesive that makes reusing stickers a cinch. In addition to being easy to take off surfaces, these labels actually stay in place once you’ve removed and reapplied them. Lightning Labels’ custom static cling decals also don’t leave behind that icky residue you’ll get with other window stickers.

3 Ways to Make Promotional Custom Window Decals Stand Out

When it comes to designing custom window decals, the possibilities are endless. Here are three ways you can create decals that attract customers and promote your brand:

1. Add Some Color to Your Custom Stickers: Digital label-making provided by Lightning Labels gives users a seemingly infinite supply of colors to choose from. While you’ll likely want hues or tones that stand out, you may want to choose a design that reflects your brand, incorporates any color coding you use for sales or celebrates an upcoming holiday. Another way to use colors effectively is to embrace the theme of your store’s neighborhood or city. For example, if your business is located on or near a college campus, you can use the school’s colors in window decals to attract students and other residents.

2. Choose Window Decal Text Wisely: The right wording, font type and text size are extremely important when designing a custom sticker. First, consider who will see the sticker and when and where they’ll see it. If the decal is being placed on vehicles, it’s a good idea to choose shorter phrasing and place the words in a font that is large and legible from far distances. No matter where your stickers are going, you may want to consider using active, punchy language that gets your point across in as few words as possible.

3. Get Creative with Images: Thanks to digital printing, it’s easy to place a brand logo, illustration or even a photo on stickers and decals. Just as with choosing the right text, it’s important to select an image that is distinguishable from far distances and can be understood with just a quick glance. For more design tips, download our free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Custom Labels and Stickers,” accessible from Lightning Labels Facebook page.  These expert printing tips can be applied to custom window stickers and decals to enhance marketing and branding.

Planting the Right Message on Printed Labels and Stickers

How to Grow Sales in the Gardening Market: Design Printed Labels and Stickers with Gardening Purchase Habits in Mind

printed labels and stickers for gardening market

Use printed labels and stickers to embrace hot gardening trends.

When it comes to marketing your gardening products effectively, printed labels and stickers can make your products stand out from the competition. Findings from the Garden Writers Association Foundation suggest consumers are warily selecting gardening products this year, meaning your branding needs to be especially effective if you want strong sales results.

According to the GWAF’s most recent trends report, there are about 68 million gardening households in the country. In addition, 69 percent of consumer households surveyed reported planning to grow vegetables this year, up 3 percentage points from 2012. However, even though gardening may be rising in popularity, the amount consumers are willing to spend on this hobby remains modest.

While garden spending among those expecting to invest up to $500 in their planting space increased 4 percent between 2012 and 2013, spending plans dropped 6 percent among households intending to spend between $500 and $1,500. As more consumers seek out gardening products, they’re looking for items that deliver the best return on investment, and printed labels and stickers can help you portray your products’ value on item packaging.

Use Custom Labels and Stickers to Capitalize on Hot Gardening Trends

As consumers look to make well-informed decisions, your products’ custom labels and stickers can give them all the details they need. Better Home and Gardens recently compiled a list of hot gardening trends for 2013. Here’s how you can use custom labels and stickers to take advantage of what’s popular in the planting and gardening world:

  • Flaunt Lush Produce on Product Labels: As mentioned above, vegetable gardening is up. Better Homes and Gardens explained more customers are interested in being self-sufficient and growing their own produce and herbs. Digital printing makes it easy to include high-quality images of zucchini, green beans, basil and other commonly grown edibles on your product labels.
  • Use Eloquent Fonts to Capture Garden Scents: Fragrant flowers are booming in popularity, and you can capture the rich smell of these plants by incorporating vine- or stem-like fonts into your custom labels and stickers.
  • Opt for a Sophisticated Custom Label Template: The magazine stated classic flowers like hydrangeas, lavender and moonflower are seeing mainstream appreciation once again. You can capture consumers’ fondness for old-fashioned gardens by incorporating the theme on your product labels.

There are tons of ways to flaunt gardening trends with custom packaging. Faced with an increasingly competitive market, you can give your products the branding boost they need with printed labels and stickers.

Lightning Labels is offering 10% off ordering labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit Lightning Labels for more information and to find updated promotions.

Make Custom Product Labels Reflect Key Qualities, Uses

‘Simple Truth’ Line Features Straight-Forward Custom Product Labels

Custom product labels that reflect key product qualities and/or demonstrate appeal to a particular audience make it easier for consumers to make a buying decision.

custom product labels at the supermarket

Labels for products in Kroger do their best to stand out.  Photo: Rob Stinnett, Flickr Creative Commons

For example, Kroger supermarkets promote their “Simple Truth” line of natural and organic products. Their custom product labels generally emulate this simplicity with green as the primary ink color on a clean white or off-white background.

Their idea is seemingly simple: Look simple to promote the simplicity of natural and organic products (e.g., purity unadulterated with a bunch of complicated ingredients/processes). It also connotes affordability—simple product, simple price.

While Simple Truth obviously is designed to appeal to a variety of age groups, certain niche products may find success with niche-designed labels. How about a product label appealing to millennials that features nothing except a QR code and spartan information? Obviously, this focuses on a mobile-savvy marketplace while tending to exclude baby boomers and the like.

Make Product Label Printing Count

Here are some other ways product label printing can say volumes about an item’s qualities and uses:

  • Reinforce resilience. Products promoting healthful resilience need to feature labels impervious to water, oil and other environmental contaminants. Although subtle in some cases, a label that won’t stand up to the elements may convey to the buyer that the product won’t stand up to its quality claims either.
  • See red or go green. Printing labels on coated or uncoated stock can be extremely impactful to their appeal. A product wanting to promote environmental friendliness and conservation is much more likely to resonate if the label is earthy looking and feeling—with softer colors and a non-slick-looking stock. On the other hand, products promoting vitality and va-voom (in essence exhorting the marketplace to see red, a passionate color) will want to maximize the stark, slick, powerful nature of the product—likely meriting vibrant colors on coated stock.
  • Be artsy or scientific. For those developing nutraceuticals, there can be the dilemma of whether to develop an artistic, flowery label or a scientific-looking one. Examine your marketplace and desired outcomes. With homeopathic remedies, for example, one argument holds that the more scientific the labeling, the more professional and “scientifically valid” the remedy may appear to be to a wider range of the population. Others could hold that the remedy’s appeal largely to a metaphysical audience warrants a more whimsical, artistic look.
  • Get in shape. Tie label dimensions and shapes to the product message and use. For example, make a label for a weightloss product tall and skinny. When promoting bodybuilding products, consider a beefy and broad-looking label. Organic certified products can reinforce their position with a label shaped like a certification seal.

Use Labels for Products That Send a Strong Message

From earth-friendly labels made of corn to vibrant colors and effects, labels for products offer the opportunity to convey and reinforce many key messages, both about product quality and attributes. When you’re ready to review or renew your options in the label arena, we stand ready to help.

Right now, Lightning Labels is offering 10% off ordering product labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit Lightning Labels.com for more information. See rules for details.

Freshen Up Custom Labels and Stickers for Fertilizer Packaging: The Power of Listing Organic Materials

Attract Consumers To Fertilizer Products with Printed Labels and Stickers

custom product labels for fertilizer marketing

Custom product labels are a great way to boost fertilizer marketing.

Lightning Labels, custom label and sticker printing leader, is encouraging fertilizer manufacturers to give their marketing tactics a reboot this summer with printed labels and stickers. The warmest season is a popular one for expert gardeners and novice home-growers alike, and fertilizer producers can take advantage of the trend by jumpstarting their branding campaigns with hot new product packaging.

Because summer is the prime season for so many delicious fruits and vegetables, people across the gardening-experience spectrum are pushing up their sleeves and getting down and dirty in their yards. Meanwhile, farmers – who are working hard to meet the season’s increased demand for produce – are likely bulking up production, as are professional gardeners and landscapers, who may see a spike in business during the warm months. Many different groups are therefore in need of fertilizer, and with the right printed labels and stickers, manufacturers can guarantee their products are commanding attention.

“Summer is a great time for gardening and planting, both for business and pleasure,” said Julie Mcculley, Lightning Labels Production Manager. “With fertilizer playing a critical role in home gardens and farms, manufacturers have the opportunity to increase sales and boost brand awareness this season. When they’re looking to improve their marketing tactics, fertilizer producers should consider how their labels affect their products’ performance in stores and online. Lightning Labels can help manufacturers create attractive, durable printed labels and stickers that deliver the results businesses need.”

Product Labels Are More Important Than Ever Before

While more people may be looking for fertilizer this season, they certainly aren’t settling for any old product they see on store shelves or on the Internet. Consumers have become extremely ingredient-conscious in recent years, and many only purchase items they’re sure are entirely or partially made of natural or organic components – and this extends beyond the purchases of food products. As such, when consumers and businesses shop for fertilizer, they’re likely inspecting product labels and looking for those key ingredients.

Even though goods made with artificial additives and preservatives promise a longer shelf life and are common in many U.S. households, research suggesting some of these components may be harmful or unhealthy has dissuaded many shoppers from buying such items. An increased focus on the benefits of organic fertilizer – better nutrient release and enhanced soil, for example – has turned many into avid fans. That’s why Lightning Labels’ printing experts recommend featuring a product’s organic ingredients on its custom labels.

Custom Labels and Stickers Help Flaunt Product Ingredients

With the right sticker and labeling solutions, manufacturers will find it is easy to design packaging for their fertilizer products that is both attractive and informative. Lightning Labels’ custom labels and stickers can meet the needs of distributors of all sizes. Manufacturers looking for versatile, high-quality and affordable packaging for their products can rely on digital printing technology to create full-color labels and stickers for any product size and shape. In addition, Lightning Labels can incorporate text and images into custom packaging. Fertilizer makers can choose to list out their products’ organic ingredients in a variety of ways, and even include images to get their point across.

Another major benefit of partnering with Lightning Labels is incredibly fast turnaround. Orders can be shipped within 48 hours of a design receiving its final press approval. Manufacturers can rest easy knowing their newly adorned products will be available for purchase within days of creating a label template that attracts ingredient-focused consumers.

Lightning Labels is offering 10% off ordering labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit LightningLabels.com for more information. See rules for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.

Embrace the Essence of Summer with Expert Essential Oil Labels

Stay on Top of Summer Marketing Opportunities with Essential Oil Labels

Labels for essential oils can flaunt products' ingredients.

Labels for essential oils can flaunt products’ ingredients.

Lightning Labels, custom label and sticker printing leader, is reaching out to manufacturers in beauty, wellness and health industries with the opportunity to jumpstart their brand marketing with essential oil labels. Essential oils are known to alleviate stress and help users relax, which is exactly what summer is all about. The warm weather encourages many to get outside and take on healthier habits. By updating essential oil labels, manufacturers can show consumers how their products embrace the essence of summer and contribute to a relaxed, healthy lifestyle.

“Essential oils are so versatile and are used for a variety of purposes, including bath and beauty products, aromatherapy, stress relief and herbal medicine,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “With the right product packaging, oil-makers have the opportunity to reach diverse consumer groups. Lightning Labels can create durable and attractive essential oil labels that stand out from competitors’ products and reel in shoppers.”

Experts Make it Easy and Affordable to Build Essential Oil Labels Online

Manufacturers looking to build essential oil labels online can use the tools provided by Lightning Labels to ensure they get high-quality labels at a great rate. Digital sticker and label printing gives businesses an incredible variety of colors to choose from. Whether oil producers are looking for soft tones to accentuate the floral ingredients of their products or bold hues to portray items’ aphrodisiac qualities, they’re sure to find the colors they need.

While having aesthetically pleasing labels is as essential as the oils themselves, manufacturers are also likely looking for packaging that doesn’t deteriorate over time. Lightning Labels’ waterproof materials ensure a design is protected from water and oil damage. Throughout the product’s useful life, labels remain as attractive as they were the day they were placed on containers.

Ordering essential oil labels online is a cinch; once a design receives final approval, manufacturers can expect to see their labels arrive within 48 hours. Because packaging materials are digitally printed, oil producers are guaranteed a great price on any order. While digitally printed labels for essential oils are a strong investment any time of year, manufacturers can take advantage of summer marketing opportunities by ordering their labels today.

Lightning Labels is offering 10% off ordering labels through August 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. See rules for details.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google + and LinkedIn.

4 Tips for Making Jammin’ Jar Labels

Custom Jar Labels Are A Fun Way to Draw Attention to Products

strawberries for custom jar labels

Business leaders and home-crafters can create attention-grabbing custom jar labels in an easy, fun and affordable way.

Whether you’ve been making and selling preserves for years or you’re just trying your hand at a new potential hobby, custom jar labels are a great way to flaunt your creations. Summer is a popular time for preserve-, jam- and jelly-makers, as tons of berries and pitted fruits are in season and ready to be turned into delicious toast-toppers. Custom labels can boast the great flavors your jarred products contain.

Items like olives and pickles also deserve to be embellished with attractive and informative packaging. While custom jar labels are a great solution for businesses aimed at reaching new consumers, they’re also a fun way to add a little personality to events or to personalize homemade gifts.

4 Tips for Designing A Go-To Jar Labels Template

No matter if you’re a business leader, a home-crafter or both, creating an attention-grabbing, impressive jar labels template is easy, fun and affordable! When sketching a design for your jar labels, keep the following tips in mind:

  1. Use Digitally Printable Jar Labels:  If you’re looking for a way to label your jarred products that is budget-friendly, delivers a high return on investment and promises the highest standard in quality, partner with an industry expert like Lightning Labels, which is specialized in offering digitally printable jar labels. Doing so will give you a seemingly limitless range of color choices and allow you to place small, yet legible print on your labels to ensure you can fit the right information.
  2. Choose the Right Colors: Having an incredible number of hues and tones to choose from may seem intimidating. Opt for colors that best reflect your brand, personality or the contents of your jars. With a digital printer, you’ll be able to use those perfect shades to match the fruits in your jams and jellies, for example.
  3. Add Images to Labels: Whether you want to include your brand logo or insignia or an illustration of the ingredients that went into the making of your jarred product, an image is a great way to attract attention and demonstrate the quality of your creation. After you’ve made a basic template, you can add customizations to each label you design.
  4. Include the Right Font and Text: It’s important to choose the right language and font when designing a custom jar label. Consider including puns and alliterations to catch people’s eyes. Check how different fonts display before making a final selection.

There are tons of ways you can design attractive jar labels. For more information, read Lightning Labels’ free white paper, “6 Easy-to-Follow Tips to Make a Statement with Colorful Labels and Stickers.”  Click to download the label design white paper today!

Prepare Preserves for National Peach Month with Custom Jar Labels

Custom Jar Labels Are the Perfect Addition to National Peach Month Celebrations

custom jar labels for National Peach Month

Custom jar labels are the perfect addition to National Peach Month celebrations.

Lightning Labels, custom label and sticker printing leader, is encouraging farmers and manufacturers to upgrade their marketing tactics with custom jar labels that celebrate National Peach Month. One of the best parts of summertime is the lush variety of produce that’s in season. One fruit in particular, the peach, gets extra attention during the month of August, and makers of jams, jellies, preserves and other fruit-based jarred products can take advantage of National Peach Month as a marketing opportunity to revamp their product labels.

Seasonal celebrations and holidays of any kind are a great time to promote products, and those that fall during summertime can be extra beneficial for businesses that make preserves and other fruit items. As customers seek out unique food for warm-weather festivities or just everyday consumption, custom jar labels that embrace National Peach Month are sure to command attention in the coming weeks.

“Custom jar labels can be a brand’s strongest marketing tool,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Whether they’re selling products in stores, online or at outdoor venues like farmers markets, preserve-makers will find that item packaging plays a major role in the purchase decision-making process for many consumers. Lightning Labels can help these businesses create jar labels that attract new customers and close the sale.”

Jar Label Templates Help Experienced and Rookie Designers Alike Create the Perfect Labels

Whether preserve-makers have tons of marketing experience designing product packaging or they’re ordering custom labels for the first time, jar label templates can ensure they get the job done easily. Lightning Labels can help businesses choose the right material for their jar labels template and get started on the printing process.

Preserve-making businesses aren’t the only ones that can benefit from freshly printed jar label templates this summer. Anyone can celebrate National Peach Month by creating custom labels for their preserves. Jars embellished with custom labels make great gifts, mementos, party favors and table-top decorations for any occasion.

Ordering Printable Jar Labels is Easy and Budget-Friendly

Unlike many other label and packing solutions out there, Lightning Labels’ printable jar labels are an affordable option for preserve-makers of all kinds. High-quality digital printing makes creating gorgeous, intricate label designs in tons of colors a cinch. In addition, Lightning Labels’ low prices on any size order makes testing designs affordable and equally easy. Once an order receives approval, delivery only takes a couple days. However, August is approaching quickly, so preserve-makers shouldn’t delay plans for National Peach Month and can order their printable jar labels today.

Lightning Labels is offering 10% off any order during Customer Appreciation Days through July 24, 2013, plus a chance to win a new grill using promo code THANKS01 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Google+, Facebook, Twitter (@LightningLabels), Pinterest and LinkedIn.

English Traffic Light Nutrition Colors Spurs Label Design Discussion

Label Design: Is Color Worth A Thousand Words?

label design - color psychology

Photo: John Thorpe Photography (Flickr Creative Commons)

In an effort to more dramatically convey nutrition information, England is moving toward a traffic light ingredient labeling system based on principles of color in label design. In nutritional terms, red is bad, yellow is middle-ground, and green is good. Everything from fat to salt content will carry a colored label along with numerical values (e.g., grams, number of calories). It will replace the country’s current Guideline Daily Amounts (GDA) system.

Readily recognized color schemes such as the traffic light are just one way designers can use color to heighten message impact and minimize verbiage on labels where space is scarce. Following are other ways to deploy color for maximize impact:

1. Shading. Different intensities of the same color can connote more or less potent potions, ingredients, concentrations and the like. Color bars spanning light to dark shades can show the strength of everything from coffee to salsa.

2. Psychology. Graphic designer Debi Knight of Knight Design Studio says that different colors tie to emotions and gender. She points out, “Food labeling often features warmer colors because women prefer these colors and do most of the grocery shopping. Two warm colors, red and yellow, also tend to make people hungry—so these show up often on food labels.”

She adds, “Men tend to prefer cooler colors such as blue and green. And these colors tend to have a calming influence and make you want to eat less, in contrast to yellow and red, which stimulate and make people more aggressive. Red also puts people in a happier mood.”

Given these combinations, label designers can target gender and desired effect. Depending on the product and its marketing, this can get complicated. For example, a nutraceutical product targeted chiefly toward women, such as calming bath salts, raises the issue of whether or not to use warm female-preferred colors or cool calming colors. This is one area where an experienced graphic designer can be invaluable.

3. Context. Labels don’t exist in a vacuum. There’s the color, size and shape of the container to consider, along with variations within the same product line. “Design labels and coloring that look good throughout a series of products,” Knight recommends.

In the case of a clear container, the color of the contents come into play and can make the label look different (e.g., color of salsa in a clear bottle will impact label appearance). Notes Knight, “A label can either melt into the bottle or stand out from it. One color can make another look bad. For example, a cobalt bottle with a dark purple or green label will blend in. This isn’t good if you want your label to pop. In some cases, such as wine, subtlety in labeling may be exactly what you do want.”

Then, there’s always the issue of competitive products on the shelf. “Generally, make your colors stand out from similar ones on the shelf,” Knight notes.

Label Colors Can Be A ‘Many-splendored Thing’

Consider label colors carefully. They can have a huge impact on coloring the perceptions and preferences of would-be buyers. Order our label sample packs to try out a variety of options or take advantage of current discounts:

Lightning Labels is offering 15 percent off new orders placed online through July 12, 2013, using promo code JULY4 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion.  Visit LightningLabels.com anytime for more details or updated promotions!

Get Ready for Back-to-School With Custom Labels and Stickers

Get Ahead on Back-to-School Marketing with Custom Labels and Stickers

back to school marketing with custom labels and stickers

Back-to-school season is a great time to upgrade custom labels and stickers.

Lightning Labels, custom label and sticker printing leader, is encouraging manufacturers across the country to prepare effectively for the upcoming academic year by upgrading their products with custom labels and stickers.

While the final bell of the school year may have just sent students off on summer vacation for a couple months, it’s not too early to start planning for fall. Seasons fly by quickly and before students know it, they’ll be picking out new products to start the new term off right. Manufacturers still have time to plan their back-to-school marketing campaigns, but they shouldn’t put off revamping their product offerings with custom stickers and labels.

“The summer months are a great time to rehash old strategies and redesign product packaging that will harness the attention of shoppers come August,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “School supply businesses aren’t the only ones that can capitalize on the sales spike that occurs at the end of summer when students and parents get ready for the year ahead. Lightning Labels’ custom stickers and labels can help manufacturers across industries give their products a special flare to celebrate the back-to-school season and catch the attention of consumers.”

Digitally Printed Labels and Stickers are a Wise Investment for Organizations of All Types

Consumer brands aren’t the only ones that can benefit from custom printed labels and stickers when summer ends. Schools, athletic leagues, student clubs and associations can prepare for the start of the academic year by creating high-quality, unique custom labels and stickers.

What’s a better way to boost awareness and support for a school group, sports team or organization than with customized stickers? Whether these organizations want thousands of stickers or just a handful of diverse labels with different designs, Lightning Labels offers affordable rates and can carry out customized sticker orders in just a few days.

Product Stickers Can Boost Branding When Classes Resume

Product stickers with school or association logos are a great way to improve an organization’s image and increase its awareness during back-to-school season. Meanwhile, brands can design fun stickers for school supplies, such as notebooks and calculators, to jumpstart their branding. Lightning Labels offers a variety of colors to choose from and can guarantee users like their design before committing by offering free proofing.

Summer may have just arrived, but it’s not too early to get ahead on the back-to-school shopping rush. Design custom stickers and labels today!

Lightning Labels is offering 15 percent off new orders placed online through July 12, 2013. Use promo code JULY4 at checkout.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google and LinkedIn.

Custom Candle Labels Can Reel in Shoppers at Farmers Markets

Brighten Your Products with Custom Candle Labels That Catch Eyes at Summer Venues

candle labels

Use custom labels for candles to go beyond including just the scent.

As vendors of all types prepare their products for the great number of farmers markets that occur during the summer months, it may be high time to consider giving your brand a reboot with custom candle labels. Whether your booth has become an established favorite at farmers markets or you’re preparing for your first summer of selling at outdoor venues, your product awareness and sales will likely benefit from a packaging overhaul.

High-quality labels that are both heat resistant and attractive are an easy, affordable and effective way to boost your branding efforts and market your products. Lightning Labels’ custom candle labels are digitally printed, meaning they’re an economical choice and can be ordered and delivered within a short period of time.

You can choose from a vast array of colors and, because Lightning Labels partners with candle-makers year-round, you’ll be working with seasoned professionals who can help you create the perfect design for your products.

3 Tips To Design Professional Candle Labels

After making design decisions, speedy delivery guarantees you’ll get your professional candle labels in time for the farmers market season that is already underway. As you think about what exactly you want to place on your custom labels, here are three tips to keep in mind:

  1. Use Labels for Candles to Boast Quality: Labels for candles can serve as your ultimate marketing tactic when reaching out to new consumers. Consider flaunting the ingredients of your candles by incorporating their names and images into your label design. For example, you may include a vine-like border around the label’s perimeter or a honeycomb design to demonstrate the natural elements of your brand’s wax.
  2. Show Don’t Tell On Your Labels: Remember the grade school commandment? Well, it applies to writing effective copy for your product packaging as well. Luckily, digital printing allows you to place small, yet legible print on your products to ensure your message gets across to shoppers. Consider using descriptive language to depict how the candle is the perfect home accessory.
  3. Have a Sense for Scents When Customizing Labels: Sight and smell are intricately linked. Give shoppers a sample of what your candles smell like by evoking certain odors in the description and imagery you include in your packaging.

Lightning Labels is offering 15 percent off new orders placed online through July 8, 2013. Use promo code JULY4 at checkout.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details and any updates on current promotions.