Get Personalized Labels for DIY Gifts

Personalized Labels Give DIY Gifts a Unique Finishing Touch

personalized labels for DIY gifts from Lightning Labels

Customize baked goods and other items with personalized labels for DIY gifts.

Send loved ones, friends and colleagues an extra special message this year with personalized labels for do-it-yourself (DIY) gifts. The holidays are approaching quickly, which means millions of people are working on their shopping lists.

Instead of visiting stores during this busy season to purchase presents, many are choosing to make their own gifts. Hand-crafted presents adorned with personalized peel-off labels can really make an impact on gift recipients.

Dress Up Your Goods with DIY Holiday Gift Labels

DIY holiday gift labels placed on homemade candies, candles and other items can make your goods stand out from store-bought products.  A professional label from a trusted brand like Lightning Labels adds quality to your homemade touch. Whether you run a craft business or are creating great gifts for close friends and family, peel off labels for DIY gifts can make the difference between a present that looks like it was thrown together at the last minute and one exemplifies the work and care that went into it.

3 Tips for Creating Custom Labels for DIY Gifts

Make sure you make the most out of your custom labels for DIY gifts. Whether you’re looking to generate more customers or just want to put a smile on someone’s face, a thoughtfully designed label will help you maximize the effect you desire.

1. Lay on the Holiday Cheer: With DIY sticker printing, you don’t have to be cheesy to be festive, nor do you need to utilize a red and green motif. Gearing holiday labels toward seasonal colors creates an all-inclusive design that can be appreciated by everyone. Get into the winter spirit with snowy whites, light blues and silver tones, along with green and red hues. Lightning Labels ensures all the colors you include on your personalized labels appear vibrantly.

2. Provide the Right Information: Make sure your labels contain information about the gift-giver. When friends and family receive the beautiful hand-knitted scarf you made, make sure they know who to thank. Additionally, if you’re making cookies or other baked goods, list the ingredients used. With all of the imbibing and merry-making that takes place during the holiday season, your treats may get passed around. Avoid an unwanted allergic reaction by printing warnings clearly and legibly with the help of Lightning Labels.

3. Choose a Label Printer that Understands Value: Homemade gifts are a smart way to save money without sacrificing quality. Lighting Labels uses this same approach for our label-printing processes. We print high-definition graphics and use durable materials that set your gifts apart without breaking your budget. You can make this holiday season a memorable one with personalized labels for DIY gifts.

3 Ways to Promote your Business with Holiday Labels and Stickers

3 Ways to Promote Your Business with Holiday Labels

holiday labels and stickers from Lightning Labels

Promote your business with holiday labels on pre-wrapped gifts.

It’s easy to promote your business with holiday labels. The holidays are the busiest part of the year for many retailers, as well as the most important. This season provides countless opportunities to attract new customers. Millions of shoppers hit stores over Thanksgiving weekend, and that’s only the beginning. According to the National Retail Federation, more than 140 million people shopped over the holiday weekend, up from 139 million in 2012. However, a lifestyle survey from DDB communications group determined the majority of shoppers prefer to buy gifts on nights and weekends between Thanksgiving and Christmas. Take advantage of the crowds by creating festive sticker and bag labels that really stand out.

Here are a few ideas for custom holiday stickers:

1. Incorporate Stickers into Your Holiday Marketing Plan

Step away from your regular branding routine and design new labels as part of a holiday marketing initiative. If you’re in the candy industry, why not create holiday-themed candy bag labels? Sweets are a quick go-to gift for everyone from co-workers to family members. With a holiday label, customers may not even feel the need to wrap the gift, making the whole process even easier for them and ensuring your products are even more desirable. Festive stickers and labels can be placed on all kinds of food and drink products, from baked goods to wine. Customers appreciate products that will make holiday shopping easier, especially if items allow them to avoid wrapping gifts. In addition, products packaged with gift-ready labels can lead consumers to continue thinking of your brand in the future when the holidays are over.

2. Use Custom Holiday Stickers on Gift Bags

Custom holiday stickers can give products the extra touch needed to be gift-ready right off the shelf. Try putting items in gift bags adorned with holiday labels so that customers can still identify your brand. Package products in an attractive way so that they are appealing as last-minute gifts. All shoppers appreciate convenience, especially during the often stressful holiday season. Gain new customers with innovative gift packaging that attracts attention from a whole new audience.

3. Label Holiday Cards

Labels have a variety of uses. In addition to placing them on products, try putting them on holiday greeting cards or thank-you notes. Expand the reach of your brand even during times when customers are less likely to be buying your products, such as just after the holiday rush. Reach out to past customers with a seasonal message or letter of thanks, and add a holiday sticker with brand information. Use the labels to provide a reminder about your online store or social media platforms. Best of all, when you design your own custom labels for holidays, an attractive card could end up on the fridge or countertop, giving customers a constant reminder of your brand or product.

Take Advantage of Our Lightning-Fast Label Printing To Get Last Minute Gift Labels

Fast Label Printing for Last-Minute Holiday Labeling

fast label printing for holiday gifts from Lightning Labels

It’s not too late to take advantage of fast label printing for holiday gifts.

If you have yet to embellish your products with holiday-themed labels, partner with Lightning Labels for fast label-printing services to get your items shelf-ready in just days. Our advanced printing technology and rapid turnaround can help you get decorative labels in time for the peak of the holiday shopping season.

While it may feel like the Christmas gift-buying season begins earlier every year, many people wait until the last minute to purchase items for their loved ones, friends and colleagues. In fact, according to the National Retail Federation, 16 percent of shoppers don’t begin buying presents until the first two weeks of December. Many don’t start shopping until the second half of the month.

December can be a very profitable time for businesses large and small, especially ones that capitalize on the marketing opportunity with decorative labels that make their items stand out. Once you have a holiday design in mind for your product packaging, Lightning Labels’ high-speed service can provide you professional, eye-catching labels to help your items sell this holiday season.

3 Tips for Creating Labels for Christmas Gifts

Lightning Labels is giving businesses the chance to make last-minute labels for Christmas gifts with fast label ordering and high-quality labeling solutions. To help you get started on your decorative labels, here are three design tips:

1. Use Impactful Language on Gift Labels: Depending on who you’re targeting, your product may perform best if your gift labels contain humorous language, like puns or plays on words. For more elegant products, craft product descriptions that are short and feature vivid language. Using different fonts and colors can also make the wording on your labels stand out. Lightning Labels’ printing technology ensures all text on your labels, large or small, is clear and legible. Additionally, our four-color process produces any range of colors, from bright and bold tones to pale and soft ones.

2. Don’t Skimp On Quality: When you order gift labels from Lightning Labels, you don’t have to sacrifice quality for speedy service and affordability. Our advanced printing and customizable labeling solutions ensure every aspect of your design is printed perfectly on distinctive label materials. No matter how quickly you’re creating labels, make sure they look professional and attractive.

3. Consider a Durable Label: When it comes to label materials, if you sell foods, beverages or body-care products, you may want to choose a material that is resistant to water and oil. Lightning Labels’ durable materials can protect your label design from leaks, spills, water condensation and more, ensuring gift labels maintain their holiday cheer wherever your product is used.

5 Holiday Label Design Tips

Lighting Labels Offers Holiday Label Design Tips to Make Products Extra Festive

make holiday labels from Lightning Labels

Use these holiday label design tips to expand your reach this holiday season.

This holiday season, get ahead of the marketing game with holiday label design tips from Lightning Labels. This is the busiest time of the year for many retailers, novelty food makers and other businesses.

On top of getting products on the shelves, you need put together a seasonal promotional scheme that will ensure shoppers notice your brand.

Lightning Labels can help manufacturers large and small make their products command attention this holiday season with custom shape labels.

5 Tips for Making Holiday Labels

1. Create Holiday Labels for Different Markets
Customizing holiday labels for different markets can help improve your brand’s performance. It’s important to keep in mind what kind of person will be buying and receiving your products this holiday season. Are your products aimed at children? If so, make sure  your custom labels include family-oriented imagery that parents are likely to be attracted to.

You can also appeal to a wider audience by placing an emphasis on the winter season. Images of animals frolicking in fresh snow can have mass appeal, for example. Naturally, it’s best to save the pictures of Santa Claus and elves for younger children. In contrast, pictures of sleigh rides and fireplaces may have a nostalgic draw for older consumers.

2. Custom Holiday Labels can be Humorous or Austere
There are many different approaches you can take when making custom holiday labels. Many consumers respond positively to humor, but depending on the type of product you are labeling, a more traditional holiday theme may be better. Use custom shape labels to make funny images that stand out, or make a wreath or gingerbread cookie shape. In an aisle of holiday-themed packages, an interesting label shape is bound to catch the eye.

3. Do Something Creative
Distinguish your products from competitors’ by doing something innovative with your label. Extended content labels can peel off to reveal a special message or coupon code. You can also include a QR code that will take customers to a special holiday page on your website. Perhaps if you’re extra crafty, use a matte finish on labels, and include a handwritten message on top to make the most of personalized holiday gift ideas. Alternatively, you can opt for a peel-off label to make an attractive holiday sticker that customers can keep as a festive memento.

4. Choose Colors that Pop on Your Label
The shelves are likely to be full of red and green products this month. Try to differentiate your items by creating labels that feature variations of these colors or totally different ones. You can use blues, purples and whites to emphasize the beautiful winter weather. With the right imagery, any color palette will work. The more unique, the better.

5. Use a Trusted Label Printer
Lighting Labels is a cost-effective label printing solution for both small enterprises and large businesses. Our state-of-the-art printing technology gives eye-catching results that can enhance your brand.

GMO Labeling: 5 Things To Know If You Make Your Own Labels

Make Your Own Labels? Keep GMO Awareness in Mind

food label requirements from Lightning Labels

Be aware of food label requirements when you make your own labels.

Genetically modified organisms (GMOs) or engineered foods have become a hot-button issue among consumers across the country. If you make your own labels, you should be fully tuned in to new developments concerning the topic. Food Safety News recently explained that while many scientists and national and global health entities like the World Health Organization have deemed GMOs safe for consumption, other prominent health and nutrition experts state that eating them could have dangerous consequences that haven’t been discovered yet.

With more shoppers concerned about the presence of genetically modified ingredients in the products they eat every day, certain states have considered food label requirements that would mandate food and beverage companies to place GMO labels on certain items. Earlier this month, such a proposal made it all the way to Washington voters, who shot down the statewide GMO labeling legislation.

GMO Labeling – 5 Things to Consider

Because the topic of GMO labeling is likely to garner even more attention in the near future, there are certain things you should consider, especially if you make your own labels:

1. GMO Labeling is Not Required by Law: While several states have seen a push from GMO labeling, the U.S. Food and Drug Administration does not require manufacturers to place specific labels on products containing GMOs.

2. Consumers Value Clarity in Product Labels: Even though you’re not required to state your products contain GMOs, it’s important to maintain transparency in product labels to preserve consumers’ trust in your brand. You can partner with a labeling expert like Lightning Labels to ensure the information you include on your packaging is listed cleanly and legibly.

3. Know all Other Food Label Requirements: While GMO labeling may not be mandated by law, it’s important to stay up to date on other food packaging legislation, such as that pertaining to goods labeled “gluten-free,” “all-natural” and “organic”.  As public sentiment grows and legislation continues, GMO labels for food products may be next.

4. Highlight Your Product’s Best Qualities: If your foods don’t contain GMOs, are organic or natural, emphasize it on product labels. To appeal to health-conscious consumers, you should also consider demonstrating your product’s nutritional value, whether it’s low in calories or fat, or high in fiber, protein or vitamins. Lightning Labels uses advanced printing technology to create labels that get your message across, whether you do it with bold text, bright colors or detailed graphics.

5. Stay Competitive with Strong Labeling Strategies: Because your competitors likely have GMO labeling on their radars as well, it’s important that you consistently evaluate the effectiveness of your labels. To make your own labels, look for a fair price and speedy turnaround time, allowing you to carry out marketing strategies without breaking the bank.

Create Your Own Labels for Christmas Candles

Create Your Own Labels for Candles This Holiday Season

create your own labels for candles

Create your own labels to help sell candles this holiday season.

If you create your own labels for candles, consider taking advantage of the sales opportunity the winter holidays provides.

Whether you sell candles in retail stores across the country or at craft fairs and farmers markets, seasonal marketing can help boost your products’ visibility in the coming weeks.

Around Thanksgiving, consumers are looking for products that either make great holiday gifts or play a role in festive celebrations.

Christmas candles are a popular purchase this time of year, and with the right labels, you’ll see shoppers flock toward your product offerings.

Create Your Own Candle Labels with Top-Quality Labeling Solutions

When you create your own candle labels, you get to decide exactly what they’ll look like. Lightning Labels’ printing ensures every detail you put into your design is reflected in your labels. Every shade of color is printed clearly, and graphics and text are clean and crisp.

While holiday shopping trends can boost the number of consumers seeking Christmas candles, they also mean greater competition. Your products need to stand out from other candles, and high-quality, professional labels will help them do this.

In addition to offering customizable, industry-leading candle label solutions, Lightning Labels guarantees a speedy turnaround and a fair price. It’s not too late to make holiday labels for your candles.

3 Tips for Designing Christmas Candle Labels

No matter the size of your marketing budget, Lightning Labels can help you make eye-catching Christmas candle labels that reel in consumers this holiday season. Here are three ideas to help inspire a unique design for your holiday candle labels:

1. Include Festive Colors and Graphics: Whether you’re adding a festive touch to an existing label design or revamping your entire product packaging for the holidays, it’s a good idea to incorporate seasonal imagery and colors on Christmas labels.

2. Use Impactful Text: Because candle labels won’t provide a lot of marketing space, you have to use them widely. Make sure the wording you choose to include on Christmas candles is strategic; opt for highly descriptive language, but maintain brevity.

3. Boast Your Candle’s Best Attributes: Is your candle made from all-natural ingredients? Was it manufactured sustainably or with respect to fair-trade standards? Because this information is important to consumers today, make sure it’s communicated effectively on your labels.

Labels Play Many Marketing Roles

Labels In Storytelling, Shelf Impact, Brand Recognition…

custom labels from Lightning Labels MarketingWeek magazine details the weighty burden that packaging (and therefore labeling) plays in product marketing and consumer sentiment. Among the areas tying into packaging and custom labels are storytelling, brand recognition and shelf impact.

Ed Woodcock, strategy director of Australian beauty brand Aesop, explains his view of this multifaceted role in an article published recently in MarketingWeek. He notes, “When a shopper is weighing up what to buy, it’s packaging that prompts the pivotal ‘moment of truth.’”

He then details a New York Times columnist wanting to demonstrate how “story” impacts consumer assessment of value: “…it’s not just products in themselves that we value, but also the story that goes with them…So he decided to conduct an experiment.”

Woodcock then tells the tale of the columnist purchasing 100 worn-down items from flea market and thrift shops, then paired each with talented writers tasked with telling a short story about the object to give it new meaning. “The results were astounding,” writes Woodcock. “The average rise in value was 2,700 per cent. A 33c mallet sold for $71. A 25c plastic banana fetched $76.”

Adds Woodcock, “The experiment is a reminder that branding is much like storytelling. Brands attribute meaning to objects and charge otherwise functional products with emotion, much like the stories in the experiment. Marketing is a form of storytelling…It’s a nice anecdote, but what’s this got to do with design?…The obvious answer is that packaging should tell a story…”

Can Product Packaging Tell A Story?

He elaborates, “Ask any designer if packaging can tell a story, and the unequivocal answer will be: ‘Yes, of course!’ By means of colour, visual metaphor, symbol, texture and materials, you can create a mood and a feeling…copywriters can add an engaging tone of voice.

“So, yes, packaging can tell a story. But it has a lot of other responsibilities too; not least shelf impact, product delivery and brand recognition…One of the primary functions of packaging is to help consumers make a choice at the shelf. It prompts a ‘moment of truth’. Many of the choices we make at the supermarket shelf are habitual: we like what we know…But charge a brand with enough meaning and emotion, and consumers can be persuaded to make a change…”

Given the many hats that packaging and labels can wear, it’s important to carefully think through development of these critical elements—not just throw something together as an afterthought. As Woodcock points out, “Packaging is often your brand’s most important medium.”

This is all great food for thought. To get from thought to action, first decide priority. While storytelling, brand recognition and shelf impact are all vitally important, what’s your top concern today? Then, decide how the other areas can support the process.

For example, let’s say your shelf impact isn’t where you want it to be. Will a new label design help you better stand out from the crowd? How can you ramp up overall brand recognition with an indelible tie to the label, so that people seeing your product(s) on the shelf will have an “aha” moment? What stories can you create that also tie to the labeling, further enhancing shelf recognition?

Think About What You Want Your Label Design To Do

Rethinking your label design in light of its weighty role in marketing your product? When you’re ready to go, we’re ready to help you get there.

Get Nutraceutical Labels In Time for Holiday Sales

Prepare Nutraceutical Labels for the Holiday Season

nutraceutical labels from Lightning Labels

Shoppers will pay special attention to nutraceutical labels after New Years.

The end of the year is not too far off, which means supplement and vitamin makers should consider revamping their nutraceutical labels to attract shoppers with New Year’s resolutions. With Thanksgiving just around the corner, brands that aren’t already thinking about their holiday marketing strategy could be missing out on an important opportunity to jumpstart sales. While health and dietary products may not yet be top-of-mind for consumers seeking holiday gifts for their loved ones, millions of shoppers with health-related resolutions will be looking for products that can help them achieve their goals. With the right custom nutraceutical labels, brands can ensure their vitamins and supplements satisfy consumers’ demands for healthy products.

According to an infographic from Betterment.com, an online investment platform, nearly half of Americans make New Years resolutions. Forty-seven percent of these individuals set goals to improve themselves in some way and 38 percent make resolutions related to weight. In the weeks leading up to New Year’s Eve and for months after the holiday, consumers will pay special attention to product labels. With the help of Lightning Labels, brands can create custom nutraceutical stickers that grab shoppers’ attention and turn them into buyers.

3 Tips for Creating Eye-Catching Nutraceutical Stickers

As the winter holidays approach, brands looking to revamp their product packaging shouldn’t wait any longer to order nutraceutical stickers. When designing labels for the winter shopping season, there are several considerations to keep in mind:

1. Embrace the Season with Holiday Labels: For products hitting store shelves in the coming weeks, consider adding a little seasonal cheer with holiday labels that embrace winter colors. Lightning Labels’ four-color printing process can create stickers and labels in an incredible variety of hues.

2. Speak to Eco-Conscious Consumers on Nutraceutical Labels: Healthy living isn’t the only thing on consumers’ minds. Green-minded shopping practices have become mainstream, and many people strive to only purchase items that have been made with the Earth in mind. Especially if they’ve made a resolution to be more eco-conscious, consumers will respond well to green packaging. Lightning Labels offers several eco-friendly sticker and label materials to choose from.

3. Highlight Important Information on Nutraceutical Stickers: Come the first of the new year, shoppers will be reading product labels thoroughly as they seek out items that contribute to a healthy lifestyle. Put an emphasis on ingredients, health benefits and other important information on nutraceutical stickers. Lightning Label’s digital printing services allow brands to place small, yet clean and legible print on any product label.

Custom Vitamin Labels: Design Your Own Labels to Sell Your Products’ Health Benefits

Design Your Own Labels in Time for Cold and Flu Season

design your own labels with Lightning Labels

Lightning Labels can help you design your own labels for vitamins.

If your business manufactures vitamins and supplements, you can design your own labels to take advantage of an important sales opportunity in the coming months. While fall is most often associated holidays, cold-weather festivities and preparations for winter, it can also signal the beginning of a different kind of season: cold and flu season.

The flu epidemic hits every year, and according to the Centers for Disease Control and Prevention, it’s practically impossible to determine how severely the virus will spread. While flu season usually reaches its peak in January or February, an outbreak can occur as early as October and the epidemic can continue through May. Because last year’s flu season was particularly harsh, consumers are likely more conscious of the disease than ever before. People are shopping for products that can help them maintain good health, and custom vitamin labels that are unique and informative can make your products stand out from competitors.

In late January, a contributor for Forbes pointed out how the strong flu season was an incredible sales period for pharmacies and over-the-counter cough- and cold-product makers. Whether you make full-spectrum multivitamins or sell herbal supplements aimed at improving immune systems, you can achieve similar results this year by marketing your products effectively with custom labels.

3 Tips for Designing Custom Vitamin Labels

While your products may be small, likely the amount of information you want to provide consumers is not. Maximize the space your product packaging provides with custom vitamin labels that reflect your brand’s quality, as well as your products’ preventative or healing powers. Here are three tips to consider when creating custom labels for vitamins and supplements:

1. Partner with a Label-Printing Expert to Create Vitamin Bottle Labels:

Especially if you’re designing labels yourself, it’s important to work with a label printer that can accommodate all of your needs. Lightning Labels has extensive experience with vitamin bottle labels and offers several reliable label material options, including removable and squeezable ones, as well as various polypropylene options. Additionally, our diversity of label shapes and sizes are sure to match all items in your product suite.

2. Strive for Quality with Labels for Vitamins:

The vitamin and supplement market is large, and as cold and flu season approaches, competition will be particularly aggressive in the coming months. You need a custom label that stands out to ensure your goods don’t blend in with the rest of the products on store shelves. Lightning Labels digital printing ensures your design looks professional and reflects the quality of your ingredients. We offer a seemingly infinite range of colors to choose from and our printing process captures even the most minute details in designs to create labels that are a cut above those on competitors’ goods.

3. Set Your Products Apart with Custom Label Printing:

While a quality label can help your products stand out on store shelves, you need a design that captures shoppers’ attention. Whether you’re looking to market your offerings temporarily for cold and flu season or are seeking new long-term product packaging, it’s important to know what your competitors are doing e then head in a more innovative direction. For example, in addition to listing ingredients, consider explaining how the most active ones can help boost immunity or soothe cold symptoms. For vitamins aimed at children, you can add cartoon graphics fun facts. With Lightning Labels’ labeling solutions and printing service, your options for how to design labels to create something unique are limitless.

‘Been there, done that’ Fuels Simpler Label Design

Info overload drives less clutter, label design included

Southern Girl Soapery label design

Southern Girl Soapery’s packaging showcases simplicity and clarity in label design.

Twenty years ago, the ability of graphic designers to create drop shadows and graduated screens quickly and cheaply on a computer was a brand new shiny concept—so everybody did it. In part, its commonplace use is fueling the return to simpler, less cluttered design in general, including labels.

That’s the opinion of Denver area designer Debi Knight, owner of Knight Design Studio, who’s spent more than three decades specializing in print graphic design.

“Apple, for one, is into much simpler packaging. The trend is toward well-designed and straightforward pieces without a lot of bells and whistles,” notes Knight. “We’re bombarded with so much info minute-to-minute that there are only a few seconds to catch a reader’s attention. Simple design makes it easier to capture the essence of the meaning.”

She adds that part of the appeal of simpler design is because it’s now a new trend, in contrast to the bells-and-whistles laden graphics spanning the last two decades.

Trends in packaging: simplicity is hot

A recent Packaging Digest article featuring Lisa Pruett of PaperWorks Industries Inc. agreed that simplicity is currently a hot design trend. The article cites a Food Institute report saying that consumer packaged goods marketers introduced almost 1,900 new products in 2012—numbers not seen since the recession. As a consequence, brand competition for consumer attention dollars is fierce.

Pruett notes, “…Some brands are moving towards more minimalist look with fewer graphics and colors. This is a popular method for communicating that a product is wholesome or natural because consumers will associate the simplicity of the design with simple ingredients.”

What is, or is not, front and center on the label itself is proving ever more important to consumer buying decisions. An article in smashbrand.com points out, “Consumers are quite savvy; they aren’t just reading food ingredient labels, they’re beginning to read cosmetic ingredients and cleaning ingredients, as well. Be forewarned.”

This supports the increasing importance of function over form, at least in some situations. Increasingly, it appears that consumers—although exceedingly time-challenged—will make the effort to understand what’s in a product before buying it. Case in point: When vetting nutraceutical labels, I generally go straight to the ingredients list and accompanying dosing information, then research anything that’s unfamiliar or controversial. As part of this process, I also read the label for correct spelling and the like.

Unless a particular nutraceutical has been recommended by a trusted practitioner, misspellings and other label mistakes call into question the manufacturer’s quality control and attention to detail overall—and predispose me to pass on their product.

On the issue of balancing form and function, Pruett weighs in, “With so many nutritional and added-value food and beverage products entering the market, packaging must be both eye-catching and adequately reflect health benefits.”

Linking packaging and label elements to expanded online information and feedback also is revving up. Pruett notes, “Additionally, as consumers continue to educate themselves with online information, another trend we can count on will be the increased use of digital and social media to interact directly with the consumer, gauge real-time preferences and receive instant feedback. Brands will continue to use near field communication (NFC)—and more specifically, QR codes—to provide smart-phone carrying consumers quick access to product information and promotions.”

Knight cautions that QR codes, while useful in principle, aren’t always panning out in practice. She notes, “From what I’ve read, many companies don’t plan out what the QR code goes to. They don’t bother to follow through with a really excellent landing page, which needs to offer the consumer something valuable. They take up valuable real estate on a label, plus elements in the QR code are busy, which contributes to the busy-ness of the label.”

Ready to simplify your custom labels?

The current “less is more” trend may have you thinking about simplifying your custom labels’ look and content. When you’re ready to move forward, we’re here for you. To find more label design tips, visit Lightning Labels’ Facebook page and stay on top of the latest packaging news and trends.  Also available on the page is a free download covering the basics for custom labels: see the icon for “6 Easy-to-follow Tips to Make a Statement with Colorful Custom Labels and Stickers”.