Label Your Ingredients to Prevent the Risk of Allergic Reactions

Product Ingredient LabelIngredient Labels Can Raise Allergen Risk Awareness

If companies want to ensure their customers do not suffer an allergic reaction while using their products, they need to utilize ingredient labels to raise awareness of the risk among their buyers. Achoo Allergy reported that more than 50 million Americans suffer from allergies, while approximately 55 percent of all U.S. citizens test positive for one or more allergens.

Fifty-five percent of U.S. citizens is a substantial number of prospective customers, and companies looking to stay on their customers’ good side need to make any allergens used in products apparent to customers. Product labels are the perfect place to start, as people will be able to moderate their usage of goods that contain allergens if they are aware of the risk.

Designing the Right Product Label

Product labels need to make allergen risks apparent from the outset. Before people even purchase an item, the sticker should inform them of any potential allergen dangers. This may be easier said then done, simply because there are just so many allergens located in household products – they aren’t limited to food.

Sylvane noted one of the most common allergens in households is formaldehyde and volatile organic compounds. This allergen is typically found in adhesives, air fresheners, floor polishes, glue, carpet backing, dyes, liquid cleaners, markers, paint and toilet cleaners.

“While very high levels of exposure to formaldehyde cause physical reactions in everyone, some people have allergic reactions to even small exposures,” the news source explained. “Symptoms include: burning of the eyes and throat, rashes on skin, tightness of chest, fatigue, headaches.”

Of course, food can also contain allergens that should be noted on product labels, but it’s important for manufacturers to note that there are a broad number of allergens that can affect customers.

Warning Labels are Necessary for Allergic Reaction Prevention

Businesses can’t control how people use their products, but the right label can help to promote allergic reaction prevention. If labels clearly state that products contain allergens and warn people not to use these items if they suffer from allergens, then companies can rest assured knowing they did what they could to preserve the health of their customers.

If companies produce an item or good that may trigger an allergic reaction, it’s in their best interest to make this risk apparent to customers. This way, the can avoid any negative experiences that people may have with specific products.

Keep Toxic Products Out of Children’s Hands – Custom Warning Labels

Warning LabelsWarning Labels Keeps Children Clear of Hazardous Products

Although many household products are not dangerous to use, they can be hazardous or toxic for children who don’t know any better than to avoid them, so warning labels can help product manufacturers keep children safe.

There are several different items that are frequently in households that possess a tremendous amount of danger to children, a report from Birmingham Children’s Hospital explained. The biggest threats include bleach (which can cause nausea, vomiting and diarrhea), turpentine (which causes nervous system depression), household cleaning products (which cause gastrointestinal upset and irritation of oral mucosa) and various alcohols used in spirits, perfume and mouthwash (which can lead to central nervous system depression).

For adults, improperly using these products is an afterthought because they’ve grown accustomed to them over the years. For children, however, the threat is very real and both their parents and manufacturers must use labels to convey how dangerous a product can be.


Symbols are Key for Toxic Product Labels

One of the biggest challenges manufacturers encounter when trying to make toxic product labels for children is that many of them don’t know how to read. In that case, graphic symbols such as a skull and crossbones or depicting other injuries can get the point across in a manner anyone can understand.

By making hazards more apparent on the label, companies can also ensure parents are well aware of the dangers of specific products. If manufacturers do a better job of conveying the danger of items to parents, they may encourage adults to keep the products in question stored out of reach of children and in otherwise safe places.

Toxic product labels are critical for promoting awareness. The right text can ensure parents know all of the dangers improper use can pose to their children, while graphic images may encourage children not to touch products they aren’t supposed to.


Create Custom Warning Labels to Improve Awareness

Organizations looking to prevent their products from getting into the hands of children should utilize custom warning labels. This way, companies can design the perfect sticker that conveys all the dangers of misusing a product via both text and graphic images.

The right label can play a pivotal role in discouraging children from utilizing products they aren’t supposed to, but it’s up to companies to create that label.

Unique Product Labels Help Consumers Remember Your Brand

Unique Product LabelsA Unique Product Label Can Spur Brand Recall

People may be subjected to hundreds of marketing messages on a daily basis, but that’s nothing a well-designed product label can’t take care of.

That may seem like a tall task at first glance. Whether people are watching television, browsing the Web or even walking down the street, they are taking in marketing messages constantly through billboards, commercials. Web advertisements or anything in between. This makes it harder than ever for brands to make a meaningful impression on customers.

However, product labels are different than all those other types of promotional messages simply because they are tangible. People can pick up an item and inspect it, they can also touch and feel labels. This added tangible factor gives product labels a unique means of reaching customers that helps bolster brand recall.

A Brand Label Capitalizes on the Visual Nature of People

It shouldn’t come as any surprise that a brand label can be such an effective means of helping customers remember your brand. Various studies over the years have discovered that the majority of people are visual learners by nature, meaning they are more likely to remember things they see over messages they hear.

For example, one study conducted by the United States Coast Guard Academy found that as much as 65 percent of the population are visual learners, which means they are more likely to recall brands they have seen before. Separate research from psychologist Jerome Bruner also found that 80 percent of people remember things they see or do, which supports the Coast Guard Academy study.

For product manufacturers, the first order of business should be producing a unique label that will help people recall the brand. This starts by choosing memorable colors and images. A study conducted by Nielsen Norman Group found interesting photos and pictures can go a long way in piquing the interest of customers. Whereas generic photographs and images are quickly ignored by prospects, truly unique and interesting pictures can really capture the attention of customers.

As for what constitutes an “interesting” picture, that can depend on the brand and item being promoted by the company. It could be an abstract icon or graphic, a picture with different filters to make it appear more interesting or a logo. The key here is picking imagery that will stand out in the crowd, as that will help maximize brand recall.

Transitioning Images to a Printed Label

No matter what companies do to design their imagery, it’s important these graphics transition well to a printed label. Sometimes an image or picture will look good on the computer, but when it’s printed and applied to a physical object, it doesn’t look quite as good.

Labels aren’t computer screens, they have their own unique properties. Even at that, there is a wide variety of label materials that can all affect the appearance of images. Considering how important visual media is to brand recall, companies must remember to take the actual label into consideration as well.

Picture Perfect Labels: 5 Tips for Designing Eye-Catching Labels

Picture Perfect LabelsWinning New Customers With an Eye-Catching Label

Part of product design is an eye-catching label. Although quality will always be important, the fact of the matter is that many shoppers tend to be visually oriented – well-designed products will capture their attention and pique their interest. If brands want to stand out from the crowd and reach a broader number of consumers, one way they can start is by simply designing a better label.

This is true across all product categories, whether companies are producing bottles of wine, bags of coffee, nutraceutical products or anything in between.

Five Tips for Creating Attention-Getting Labels

Fortunately for businesses, there are established best practices and a lot of science behind developing attention-getting labels. Here are a few of the key points to remember:

1. Color is Key for Stand Out Labels
Never underestimate the role that smart color choice plays in the creation of stand out labels. Many companies realize that vibrant colors pop out on store shelves and can catch the attention of passerby customers, but that’s not the only thing that should be considered.

According to Street Directory contributor Kurt Geer, different colors carry unique messages about the brand. For example, black suggests the company in question is an authority within its industry, while blue carries a message of security and responsibility. As brands develop their labels, it’s important to remember the different impacts they can have on customer perception.

2. More Isn’t Always Better, but Neither is Less
Sometimes organizations want to jam pack their labels with pertinent information, others  want to keep their stickers as minimalist as possible. The truth of the matter is that information density will depend a lot on the category in which the item in questions falls.

A high-class wine might want to stick with the minimalist route to convey a sense of luxury, while pharmaceutical products need to have all the appropriate information on their labels or else they may face lawsuits. While design pundits may argue one way or the other, it will depend largely on the brand in question and the product the company produces.

3. Be Careful with Claims
Claiming a product is made in the U.S.A. or through sustainable practices is a great way to differentiate a product from competitors and can help businesses win over some customers. However, many of these claims require companies to take specific action in order to print them on product labels and packaging. If companies don’t follow the rules precisely, they may jeopardize the trust of consumers and find themselves on the wrong ends of fines.

4. Pick the Right Label Materials
Not all labels are equal. Some are designed for in-store display, while others are constructed to endure outside weather conditions. Failure to consider where products will be displayed can lead to easily damaged labels that won’t attract any customers.

5. Size and shape
Scalability is important to label design, especially when companies produce various sizes of their goods. Labels should be scalable, as this will help save the company time in production and it will also preserve branding efforts.

Designing an attractive label is no easy task, but following these five steps can help companies get on their way.

Prepare for Farmers’ Market Season with Custom Bakery Labels

Custom Bakery LabelsCustom Bakery Labels Help Bakers Stand Out in a Crowd

Thanks to Cottage Food Laws, individuals are allowed to operate bakeries from their homes and sell  products to others, and custom bakery labels are crucial to improving sales. Whether people want to hit farmers’ markets, sell goods straight from their homes or head online to reach a national audience, custom bakery labels can help brands achieve the professional look they need to really catch the eye of prospective customers.

Farmers’ markets are the perfect place for young bakeries to start looking for buyers. They allow bakers to get in-tune with the local community and interact with people face-to-face. Additionally, farmers’ markets allow  bakers to go straight to the source – they don’t need to rely on marketing and advertising to get people to a local bakery shop.

However, given the growth of farmers’ markets over the past two decades, competition will be fierce. Even though people sell a variety of different food at these locations, bakers will still likely encounter others selling baked goods. This is why they’ll need an appealing presentation, complete with ingredient information.

Labels for Baked Goods Have Specific Requirements

Crafting the perfect labels for baked goods isn’t just about making a standout package – Cottage Food Laws also have specific requirements that will result in fines and other action if labels don’t disclose particular points of information.

While these laws vary from state to state, some common label requirements, according to the California Department of Public Health, include:

  • Special notification that baked goods were made in a home kitchen.
  • The registration or permit number of cottage food operation.
  • Ingredients used in the creation of the product in descending order of prominence by weight.
  • Net quantity of the food product in English and metric units.
  • A declaration of the use of any major food allergens, including but not limited to milk, eggs, fish, shellfish, tree nuts, wheat, peanuts and soybeans.
  • The common or descriptive name of the product being sold.
  • The name, city and ZIP code of where the baked good was produced.

Additionally, baked goods must also comply with requirements set forth by the Federal Food and Drug Administration. The FDA governs the usage of terms such as “fat free” and “low sodium,” so posting these words on a label improperly can result in significant fines.

Nutritional information doesn’t always have to be included, but if a health claim is being made, nutrition information including calories, total fat, cholesterol, protein and other specifics must be present on the label.

Personalized Food Labels Can Help Differentiate Products

If bakers are producing a wide variety of baked goods, they may want to consider personalized food labels. This will help them note differences between different types of baked goods they are selling. For example, the label for chocolate chip muffins needs to be different than blueberry muffins – not only does this avoid confusion to customers, it also makes organization easier for the baker.

With the summer months quickly coming, farmers’ markets will be booming. Bakers looking to get a foothold in the local market should consider selling their products, complete with customized labels, at these events.

Flaunt Artisan and Homemade Products with Custom Jar Labels

Custom Jar LabelsCustom Jar Labels Turn Homemade Goods into Professional Products

If people want to take their homemade products to the next level, custom jar labels are the perfect way to do it. Americans are getting increasingly crafty, growing their own vegetables, making their own food, brewing their own beer and otherwise producing homemade goods. Not only is this a fun activity that friends and family members can do together, it can also be an inexpensive way to get food items, drinks and other products you’d otherwise have to purchase.

Several studies conducted by food groups have noted the surge in popularity associated with homemade good production. For example, the American Homebrewers Association found that more than 1 million Americans brew their own beer nowadays, with special interest groups growing nearly fivefold from over the past decade.

So, how can enthusiastic producers take their hobbies one step further? Custom jar labels may be the answer to that question, giving their goods an extra level of professionalism.

Personalized Food Labels Allow People to Own Their Goods

Anyone who gets really invested into producing their own products wants complete ownership of it, and personalized food labels enable them to do that.

For example, say you wanted to give your products to a friend or family member as a gift. Giving someone an unlabeled jar of jam makes the gift look like a last-minute present that was thrown together. With personalized food labels, you can improve the presentation of your goods significantly, making these items meaningful gifts that people will cherish.

Not only that, but personalized food labels can prevent confusion in the household. Unlabeled products and drinks can leave people not knowing what a particular item is or how old it is. This can lead to some problems, particularly with artisan foods and drinks that have specific pairings or items that have short shelf lives.

DIY Food Labels Ensure the Success of Specialty Food Products

Regardless of the food or drink items people make, whether it’s beer, sauces, jams, baked goods or anything else, DIY food labels can help people bring their homemade items to the next level. Not only will they display better on shelves or in pantries, they also contain pertinent information, such as contents and expiration dates.

With the right labels, people can get professional-looking stickers for any type of food product, made of reliable materials that won’t get washed out or damaged and obscure text and images if they get wet. At the end of the day, this is critical to maximize the enjoyment of these goods.

Whether people want to give away their homemade goods as gifts, use them personally or even want to consider selling them at some point, the personalized labels can go a long way in improving the production value of these items and making them more presentable to others. After investing time and effort in your food or drink, a DIY food label enhances the professional image.

DIY Sauce Labels to Spice Up National Barbecue Month

National BBQ MonthMake DIY Food Labels for National Barbecue Month

May is National Barbecue Month and brands can benefit from DIY food labels. Even without the designation of being the official month for barbecues, May is the perfect month to emphasize outdoor eating. In mid-spring, the weather is finally warm enough that consumers can make cookout plans without worrying it will be too chilly. Best of all, Americans love grilling. A survey from the Hearth, Patio and Barbecue Association found that 81 percent of Americans find it to be easier than making a typical meal, from cooking to cleaning up. From barbecue sauce to veggie burgers, the right DIY food labels can make shoppers more likely to pick up your products before heading out to the neighborhood barbecue. Don’t miss out on the chance to grow sales!

Custom Food Labels Enhance Summer Fun

Encourage consumers to eat your products with custom food labels. While there are a lot of different foods that work on the grill, the perennial favorites are burgers, hot dogs and other meats. Veggie kabobs and corn can also be thrown on a grill easily with great results. Consider what products you make and think about whether you could market them for grilling. Encourage consumers to be creative with their grilling choices. You can even use nutrition as a selling point. The HPBA survey found that 70 percent of Americans think eating outdoors gets them into a healthier routine, from dietary choices to the increased activity that comes from being outside.

To Grow Warm Weather Sales, Make Personalized Food Labels

It’s clear that Americans love their barbecues, but how do you make personalized food labels that will appeal to this crowd? Well, the main goal will be to emphasize that your products are perfect for the great outdoors. You can even keep the labeling consistent, but add a new colorful or metallic sticker that encourages shoppers to pick up your sauce or food item for their next cookout. If you have a larger package, you may even have room to include some recipe tips for how to cook your items for a more unique experience. The HPBA survey also indicated that many consumers use barbecues as a replacement for dining out. Almost 60 percent of adults surveyed replied that grilling was more fun and relaxing than going out to dinner. Keep this in mind and promote certain items for a fancy backyard dinner.

Make Hot BBQ Sauce Labels for Summer Sales

BBQ Sauce LabelsBBQ Sauce Labels Are the Finishing Touch on Packaging

When it comes to the cookout, the sauce is the most important thing to many consumers, which is why you need to put extra effort into BBQ sauce labels. Americans don’t need a whole lot of convincing to head outdoors as soon as the weather is appropriate. They’ve got the meat, vegetables, grill and sunshine. Now all shoppers need is the right barbecue sauce to make the experience just right. If you’ve been to the grocery store lately and taken a look at the shelves, you know there’s often a lot of competition where BBQ sauce is concerned. If you don’t stand out, they may pass right by your products and on to a competitor’s. To keep up with the competition, you could try something new with BBQ sauce labels, like using a metallic label or other bright colors.

Target Different Markets Using Custom Labels for Bottles

Since so many people will be grilling out this month, it may be useful to consider different markets when designing custom labels for bottles. Some consumers are interested in unique flavor profiles and a more artisanal approach to cooking. These shoppers will want to try new things, so let your creativity run wild. Come up with clever or unique labeling techniques that are different from surrounding items. Include recipe ideas and fun copy that demonstrates the culture of your brand.

Other consumers will prefer the classic types of barbecue sauces that are more along the lines of honey, chipotle or different regional flavor profiles. While this doesn’t need to limit your creativity, keeping branding consistent and making the flavor types more obvious may be a good bet for this crowd. Make sure your brand design is quickly identifiable and that it’s easy for shoppers to determine what flavor they’re buying.

Use the Right Materials for Custom Sauce Labels

When it comes to ineffective custom sauce labels, all consumers can get frustrated. Make sure you’re using labels that stand up to frequent use. To prevent shoppers from ditching your product based on packaging alone, make sure you use materials that are waterproof to avoid mess. Spills are inevitable if you’re in any environment and sauce can dry into a sticky mess. Alleviate this issue with Lighting Labels’ BOPP material, which prevents the damage from oil and water.

Tips for Designing Sunscreen Labels that Shine

Create new sunscreen labels to grow summer sales.Great Sunscreen Labels are a Necessity

Now that the days are getting longer, it’s time for your brand to rethink its sunscreen labels. Sun lotion sales are about to spike as consumers head outdoors more frequently. Whether they’re on their way to the beach, pool or day hike, sunscreen is necessary to maintain dermatological health. Since sunscreen bottles tend to get left at home or shoved to the back of a cabinet when they are most needed, it’s likely that shoppers will pick up a new bottle soon to replace the ones they have misplaced. Use bright colors and clear legible text on sunscreen labels to make sure shoppers choose your product when they run to the convenience store. Smaller containers may also appeal to last-minute or vacation shoppers.

It’s the Perfect Time to Design New Sunscreen Labels

Don’t make do with last year’s packaging, create new sunscreen labels! Customers are increasingly aware of the necessity of using an SPF product to avoid UV damage. While making an attractive and eye-catching label is important, highlighting the ingredients and sun protection elements in your product may be more important than utilizing summer imagery, although using warm sunny colors can’t hurt. Highlight the SPF levels of your product so shoppers know they can expect your sunscreen to provide the protection they need.

Of course, there’s another aspect to sunscreen label design as well. Sunscreen can be a messy product. Since it’s going into a tote bag alongside towels and seaside attire, you have to make sure the bottle can stay clean. Lightning Labels’ water- and oil-proof labeling materials can make sure the label stays intact when it comes in contact with various materials. A mess-proof label will stay put when it gets wet, and will allow consumers to easily wipe off anything else that may get on it. This is great for customers because they can easily contain messes, but good for you, because your brand information will remain pristine throughout the life of the product.

Refine Your Summer Cosmetic Labeling Strategy

Your cosmetic labeling could also get a summer upgrade. Sunscreen isn’t the only skincare necessity for the warmer months. Many consumers will substitute SPF cosmetics for sunscreen when they are just outside for short periods of time. This means the same design rules may also apply to cosmetic products. If your product provides SPF protection, make sure you call attention to this fact on the label. As with sunscreen products, it can’t hurt to use attractive, sunny colors.

Prepare Cosmetic Labels in Time for Summer Sales

Are your cosmetic labels summer-ready?Update Custom Cosmetic Labels to Prepare Items for Summer

Now that the weather’s getting warm again, it’s time to change up your custom cosmetic labels for the new season. With the prevalence of sunlight in the coming months, customers will be worrying about their skincare regimens. More sun means an increased desire for UV protection and new makeup styles. In summer, women like to go for a sun-kissed tanned look that can give an appearance of being in the sun without the corresponding skin damage. Another typical summer makeup trend is to reduce the appearance of makeup for a more low maintenance look, but this doesn’t mean you don’t have the potential to grow makeup sales in summer. Just call more attention to natural hues rather than bright eye shadows or lipstick colors. On top of that, many people do gain some color in the summer months, which means their old shades of concealer and powder may not match their skin as well anymore. Well-designed seasonal custom cosmetic labels can do wonders in the summer months.

Get Your Cosmetic Packaging Ready for Sunshine

Adjusting your cosmetic packaging to include summery imagery will alert consumers that your product is a good choice for this time of year. Whether you make bronzer, concealer or powder, a seasonal packaging scheme can you get the attention of the customers who are beach or pool bound. Since shoppers are more likely to be headed toward a water source, it can be a good idea to include images of sparkling lakes and ocean waves that will entice the eye. Blue skies, green grass and flowers all call to mind the bliss of the natural world. If you expect consumers to head outside, direct their attention to products that have an SPF capacity, so your makeup may be able to double as sunscreen.

Could Your Lip Balm Labels Use a Summer Update?

Don’t forget your lip balm labels when you’re adjusting your packaging for hot weather. Lip balm may not be as oriented toward beauty, but there’s a good chance that every tote bag headed to the beach will have some lip balm in it. While people tend to think of lip balm as a winter ointment, it can sooth wind and sunburned lips as well, making it a yearlong utility. Use summer-oriented imagery like sunshine and blue skies to indicate that your lip balm could be useful when it’s warm outside as well.