Today, on the popular packaging blog Box Vox, Randy Ludacer featured this unique brand of Japanese spices. It is from the Japanese company Taku Satoh and as you can see it uses the color spectrum for product differentiation. This is a very clever way to give your product range an eye-catching and pleasing look.
The obvious problem is keeping the products in the correct order in the retail store. For something like spices it works well because they will usually have a wide space in the shelf to themselves and they are stored in alphabetical order. Other products might lose the effect when the person stacking the shelves puts them in any order they please.
Where I see potential for this idea is in the private label market. One example could be bath and body products sold in upscale spas. Here there is far more control of product placement and a rainbow design could really add to the ambiance of the store. With today's digital label printing capabilities you could easily include an alternating Red-Orange-Yellow-Green-Blue-Indigo-Violet background on your labels. Or you could make this an option for your private label customers. Just a thought.
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