Category Archives: Packaging Design

Labels are an integral part of many packaging designs. Here in the Packaging Design Archive, you will find tips for creating your own successful packaging designs, as well as examples of the most innovative, effective, and inspirational packaging designs we have found. This archive also includes blog posts related to packaging design that encompass topics such as color selection and logo design.

Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging

Reinforce Brand Awareness with High-Quality Custom Labels and Branded Packaging.When Building Brand Awareness, Don’t Overlook Labels and Packaging

A lot goes into building brand awareness. Partnering with other brands, working to develop comprehensive physical and online marketing strategies, expanding the company’s social media presence, attending industry events, producing unique content (such as infographics) and hosting contests and giveaways are all viable tactics that businesses can – and do – use. However, you shouldn’t put so much time and energy into these tactics that you forget about the extremely simple but effective method of printing your brand name and logo on custom labels and packing tape.

Why Use Branded Packing Tape?

Branded packing tape is a low-cost, high-impact way to differentiate the packages your company delivers from the rest that pile up on consumers’ doorsteps. Think about it: The majority of businesses default to using standard, plain tape, which means enterprises that deviate from the norm are going to get noticed. Choosing to up your game by incorporating branded packing tape is not only a great way to let recipients know that their order has arrived without requiring them to get close enough to the package to read the return address, but it’s also a powerful tactic for reinforcing your status as an established, professional company. This is particularly the case if the tape is robust and high-quality, with crisp lettering and vivid colors.

Have you ever received a box in the mail from Amazon? The corporation is a big user of branded tape, shipping out thousands of packages a day that are all held together by tamper-proof tape that features the Amazon logo. This move is at once functional (protecting the package from coming to harm) and promotional (allowing for instant brand recognition). If you’re interested in taking a page out of Amazon’s playbook but your company doesn’t have quite as large a budget as the largest online retailer in the country, never fear: Lightning Labels’ low minimum quantities mean you can order tape according to your color, size and length specifications without breaking the bank.

How Do Custom Labels Fit In?

If deployed correctly, custom labels can act as a powerful supplement to branded packing tape, as well as an effective tool to boost brand awareness in their own right. If you’re shipping an order using multiple layers of packaging, why not seal the inside layer with a custom label? Alternatively, to boost brand recognition even further, you could place a custom label on the external packaging in conjunction with the branded packing tape.

When designing your custom labels, keep the uses outlined above in mind. You want to go for something simple but recognizable, with a color scheme or other motif that’s unique. Coca-Cola, a company that surely must be among those corporations with the highest brand awareness in the world, was so confident in its cans’ recognition factor that it removed all the text-based elements as part of a marketing campaign launched in the Middle East in conjunction with the Muslim holiday of Ramadan. As CNN recently reported, the company replaced its distinctive logo with the phrase “Labels are for cans, not people” – but the red cans with a silver ribbon-like focal point are so well-known that shoppers have still been able to recognize the products as Coke. You may not be able to drum up the same level of recognition for your wares on a global scale, but doing so in your local area is a goal that’s much more in reach.

The Importance of Design in Product Label Creation

The Importance of Design in Product Label Creation. Standout Labels Offer Much More Than Just Information

When you get right down to it, stickers and labels exist to serve a function: making shoppers aware of what product lies inside a box, bottle, carton or other container, as well as imparting other important information about the item, such as its place of origin, the company that produced it, the ingredients and processes used to make it, and anything else consumers should know. That being said, just because labels are necessary, this doesn’t mean they should be boring. In fact, standout labels can have a significant positive effect on sales simply due to the fact that they demand shoppers’ attention.

What Makes Unique Labels… Well, Unique?

When every product has a label, companies must focus on making their packaging stand out from that of their competitors. Design is what makes unique labels truly different from the rest, but uniqueness can cut both ways. Just as a design that’s superior to the other offerings on the shelf can make an item seem particularly appealing to consumers, one that misses the mark can be a real turnoff. The latter will still separate products from the pack, just not in a positive way.

There are many aspects of design that businesses can use to set their packaging apart, including:

  • Color
  • Label shape and size
  • Label texture and finish
  • Typeface
  • Size and placement of product name and company logo
  • Information about attractive attributes (“Fat-free!” or “Made in the USA,” for instance)

How Can Custom Printing From Lightning Labels Help?

The first step toward making a particular company’s products seem more compelling than those being sold by its rivals is to come up with an eye-catching design to attract shoppers. However, even after a product has consumers’ attention, there’s still another hurdle to jump. This is where the quality of the label comes into play. A cheap-looking label with low-quality printed images, washed-out colors and illegible text – especially the small font sizes often used for nutritional information and ingredient panels – doesn’t exactly reflect well on a company.

Custom printing from Lightning Labels will head off any negative associations at the pass, delivering professional-grade labels that are vibrant, durable and easy to read, all while still being affordable. Smaller enterprises may not have the budgets of multinational corporations, but shoppers shouldn’t be able to tell that from their labels. For businesses that use Lightning Labels, such differences will be indistinguishable to consumers’ discerning eyes.

Don’t Wait to Get Custom Labels and Stickers

Some companies make their customers wait weeks for custom labels, but Lightning Labels will turn your custom stickers order around in 48 to 72 hours. Speed is frequently associated with paying through the nose, but that’s far from the case with Lightning Labels. In fact, Lightning Labels offers free ground shipping for online orders in the United States and Canada, plus no plate fees, setup fees or added fees for unlimited color. Make your labels stand out with Lightning Labels today!

Refresh Your Product Labels with Vibrant Spring Colors

Vibrant Spring Product Labels.Spring into Spring with Bright Labels

After a long, cold winter, the first signs of spring come as a blessed reminder that the dreariness of the previous season won’t last forever – and you can harness this sense of joy by revamping your product packaging with bright labels that rival the vibrancy of the newly budding flowers. But what if your part of the world is still experiencing the depths of winter? In this case, bright labels will act as a positive reminder of what’s to come once the snow melts.

Especially when it comes to this time of year, it’s safe to assume that the brighter the label, the more attracted consumers will be to it. After all, colors that pop should prove to be a welcome respite from the grays and whites that dominated the outdoor landscape during the winter season.

Make the Most of Colored Labels

When you’re infusing a splash of vibrancy into your colored labels, quality is imperative. Make sure the colors don’t look washed out, clash with each other or inadvertently obscure important elements such as your company’s logo or nutritional information. If you fail to take these aspects into consideration, your goal of attracting consumers to your product like hummingbirds to a flower will likely fall flat.

That being said, if you order high-quality stickers and labels from Lightning Labels, you won’t have to worry. Our high-resolution digital label printing ensures the finished product is as bright in person as it looked on the digital proof. Additionally, if you’re concerned about fitting in large amounts of text, rest assured that our small type is still easily readable.

Enjoy a Quick Turnaround on Your Product Labels

Today is the first day of spring, so time is of the essence when it comes to getting your seasonal product labels ordered and mailed out to your business. Luckily, Lightning Labels is well-named: Following press approval, we offer a two- to three-day turnaround period for the vast majority of orders. If you’re putting an emphasis on crispness and vibrancy at this time of year, you’ll be glad to know that there are no added fees for unlimited color, as well as no setup fees or plate fees. Spring into spring with Lightning Labels and make sure your product packaging is popping.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

Lip Balm Labels for Startups

Lip Balm LabelsLip Balm Labels Set the Tone

Lip balm is a very versatile product, and it is crucial that lip balm labels match the occasion. Many enterprises produce chap stick because it is so easy to make. The product is perfect for personal use, commercial distribution or as a promotional item or gift. Anyone can make lip balm at little cost, and much like brewing beer or other home projects, creating lip balm has become a favorite hobby for many.

Whether people want to sell their lip balm commercially, up the ante with a hobby or give their lip balm products away as a gift, the label is a key part of the packaging. Not only is the label a crucial part of the package in terms of capturing the interest of prospective customers, it also must convey specific points of information to comply with federal regulations.

What Needs to Be Featured on Lip Balm Packaging

If companies want to sell their products commercially, lip balm packaging needs to feature some crucial information. As the Soap Queen noted, three basics are needed:

  • Ingredient list: What was used to make the lip balm? This list must be organized from the ingredients most used down to the least prevalent. However, makers do not need to add on colorants in this order - they can simply be tagged on to the end. All ingredients must comply with the International Nomenclature of Cosmetic Ingredients rules.
  • Quantity: How much product is in a given container? If companies make numerous sizes, it is crucial they list by weight how much of a product on the actual label.
  • Origin: If people have comments or questions, or they simply want to know more about the person who made the lip balm, an address or website on the label can be just what the doctor ordered. A physical address and company name is a must, but a website can help people get to know a brand further.

Watch Out for Product Label Claims

If people are trying to promote their lip balm, it is often easy to feature claims on product labels to pique the interest of customers. It is not uncommon to see statements such as “heals cracked lips,” as Soap Queen pointed out.

If lip balm makers want to include these claims, they need to be careful they follow all the regulations surrounding them. Product manufacturers are not allowed to exaggerate facts on their product labels and will run into trouble with the Food & Drug Administration if they make outlandish claims with no medical research to support them.

Companies have had to completely redo their labels in the past once the FDA got wind of misrepresentations. Although label printing is not prohibitively expensive, that is still an extra unnecessary expense that companies should strive to avoid by just being honest about their products on labels in the first place.

E-Cigarette Labels and Packaging

e-cigarette labels and packagingWith the e-Cigarette Industry Blooming, Branding has Never Been so Important

According to new projections from Research and Markets, the sales of e-cigarettes are showing no signs of slowing. The study found that sales are forecast to grow 24.2% annually through 2018, and is estimated to be a $1.5 billion market currently, Fortune reported.

E-Cigarettes are popular for a number of reasons. For smokers, the American Heart Association found that e-Cigarettes may actually help them cut back and quit entirely if other forms of cessation – such as nicotine patches, gum and medications – do not quite fit the bill, The Blade noted. Others prefer e-Cigarettes because they allow people to smoke indoors without damaging the room. Others prefer e-Cigarettes because second-hand smoke is not an issue because the devices emit vapor instead of puffs of harmful chemicals.

Regardless of why people smoke e-Cigarettes, the market has never been this competitive. According to the World Health Organization, there are more than 450 e-Cigarette brands in existence, as reported by Reuters, and with big tobacco companies and other firms beginning to participate, the market will only become more crowded. E-Cigarette manufacturers looking to make a name for themselves now before the market hits critical mass will need to perfect their branding.

E-Cig Labels Should be the First Step

For manufacturers looking to stick out in a sea of other e-Cigarette cartons, e-Cig labels are the perfect place to start. The cigarette industry has long been renowned for unique and eye-catching product labels, whether it’s Marlboro’s signature red-and-white color scheme or Camel’s Joe Camel.

Likewise, e-cigarette companies will need to step up their game if they want customers to notice them in an increasingly crowded market. There are no recipes that will guarantee instant success, but effective label design often incorporates a unique color scheme, identifiable insignia or crests and other iconic pictures or characters. The goal is to create something people will recognize instantly when they look for e-cigarette equipment in a store.

Additionally, product labels need to be more than just advertising – they need to inform people of the contents and how to use e-cigarette accouterments and liquids. E-cigarette liquid in particular needs to be labeled appropriately, as there are different variations of the product. Liquid may differ in terms of purity, types, flavors and the concentration of various chemicals in these products, which is why they must be labeled appropriately so customers can purchase the liquid they want.

Produce the Right Label to Ensure Customers Get the Vapors they Want

Taste is an important part of e-cigarettes and the associated vapors, so companies need to do an adequate job of labeling their products. They should work with custom sticker and label printing companies to ensure they get the product labels that will represent their e-cigarettes in a sleek and appealing way. This will help them stand out in a crowd, regardless of how competitive the market gets.

Custom E-Cigarette Labels – Stand Out in a Growing Market

custom e-cigarette labelsCustom E-Cigarette Labels are Pivotal in a Growing Market

So, what makes for the perfect custom e-cigarette label? The straightforward answer is there’s no magic recipe you can follow to guarantee your product’s success in a burgeoning market. In fact, one look at some of the top e-cigarette brands referenced by Electronic Cigarette Consumer Reviews, makes it quite obvious there is no formula – each company has its own unique product label and packaging.

In a growing market, standing out is critical. If you look at other popular product categories, it’s quite easy to see that differentiation is key. This is one of the reasons why many e-cigarette manufacturers have distinct approaches with their labeling.

For example, one brand takes a green approach, highlighting the absence of harmful effects of smoking conventional cigarettes. The company’s label features images of leaves. Another tries to take a more luxurious approach with a simple black package and white lettering. There are numerous different ways to approach the creation of labels and packaging.

Product Labels Set the Tone

As is the case when creating any product label, conveying a message is critical. When you think of any successful consumer brand, they embody more than just the product they sell to the end user. For example, Apple is more than just an electronics manufacturer – the company fuels creativity, which is why Apple-branded products are popular among graphic designers and other creative types.

E-cigarette manufacturers need to keep this in mind as they develop their own product labels. Do they want to be perceived as a luxurious product? A healthy alternative to conventional cigarettes? An economical brand designed to fit the budgets of all buyers? A tool to help people stop smoking? There are numerous different approaches they can take to develop their brand, and it often starts with the creation of a representative label

Custom E-liquid Labels Help Manufacturers Leave Their Mark

At the end of the day, custom e-liquid labels can be a significant tool for helping manufacturers establish themselves in a highly competitive market. Whether they are selling complete packages or vials of e-cigarette liquid, they should choose the appropriate label that will help them reach customers.

4 Tips for Uncorking a Stand-Out Wine Label Design

Wine Label DesignWine Label Design is an Important Part of the Overall Package

If a picture’s worth 1,000 words, it’s important the wine label design is up to snuff. Crafting the perfect wine is a detail-rich task, as subtle flavors and smells can make or break a fine wine. The same can be said about bottle labels – every detail and color used on labels should be there for a specific purpose. This can elevate the brand and establish the wine as being a product enthusiasts really want to consume.

Conversely, a bland wine label can send the wrong message to customers or may even lose the vintner precious sales. A subdued label may not be optimal for a refreshing summer wine. At the same time, an elegant label on a value-priced wine bottle may cause consumers to overlook it. Simply being over-generic hinders winemakers’ ability to stand out on store shelves. There are numerous ways vintners can go wrong.

However, there are a few steps winemakers can take to craft the ideal wine bottle:

1. Understand Current Wine Bottle Labels

What message do current wine bottle labels send to customers? As Practical Winery noted, few vintners actually consider how customers interpret their labels. They know the message, but their customers may see something differently, which could lead to suboptimal results. If vintners think eloquent but customers think generic, there is a big problem with the label.

2. What Should Wine Bottle Labels Say?

Once winemakers understand the message they are sending to customers through their wine bottle labels, they need to think of what they want to say with their labels. Just as a fine wine complements good food, the label should support the wine it’s promoting. Is the wine something customers should bring to their friends’ house for a party? Or is it something that should only be consumed at special occasions? Is it something that consumers should give as a gift? These are all important considerations.

3. Design Multiple Labels and Pick the One that Best Suits the Intended Direction

Focus testing is an important part of creating a representative label. Winemakers should design a variety of different labels and ask what others think of them. The key here is finding the right label that matches what vintners are trying to convey with their wines – the more designs they have, the more likely they are to find one that fits the intended message.

4. Get the Label Printed Up

Once winemakers have decided on their final label, they need to get it printed. This is where custom label and sticker printing companies, such as Lightning Labels, come in handy – theycan provide vintners with a proof and other options to ensure their final labels look just as good as they envisioned. The printing process can be a daunting one, since the final image can vary slightly depending on the paper material and adhesive used, which is why it’s important to work with a company that can provide winemakers with proofs.

Picture Perfect Labels: 5 Tips for Designing Eye-Catching Labels

Picture Perfect LabelsWinning New Customers With an Eye-Catching Label

Part of product design is an eye-catching label. Although quality will always be important, the fact of the matter is that many shoppers tend to be visually oriented – well-designed products will capture their attention and pique their interest. If brands want to stand out from the crowd and reach a broader number of consumers, one way they can start is by simply designing a better label.

This is true across all product categories, whether companies are producing bottles of wine, bags of coffee, nutraceutical products or anything in between.

Five Tips for Creating Attention-Getting Labels

Fortunately for businesses, there are established best practices and a lot of science behind developing attention-getting labels. Here are a few of the key points to remember:

1. Color is Key for Stand Out Labels
Never underestimate the role that smart color choice plays in the creation of stand out labels. Many companies realize that vibrant colors pop out on store shelves and can catch the attention of passerby customers, but that’s not the only thing that should be considered.

According to Street Directory contributor Kurt Geer, different colors carry unique messages about the brand. For example, black suggests the company in question is an authority within its industry, while blue carries a message of security and responsibility. As brands develop their labels, it’s important to remember the different impacts they can have on customer perception.

2. More Isn’t Always Better, but Neither is Less
Sometimes organizations want to jam pack their labels with pertinent information, others  want to keep their stickers as minimalist as possible. The truth of the matter is that information density will depend a lot on the category in which the item in questions falls.

A high-class wine might want to stick with the minimalist route to convey a sense of luxury, while pharmaceutical products need to have all the appropriate information on their labels or else they may face lawsuits. While design pundits may argue one way or the other, it will depend largely on the brand in question and the product the company produces.

3. Be Careful with Claims
Claiming a product is made in the U.S.A. or through sustainable practices is a great way to differentiate a product from competitors and can help businesses win over some customers. However, many of these claims require companies to take specific action in order to print them on product labels and packaging. If companies don’t follow the rules precisely, they may jeopardize the trust of consumers and find themselves on the wrong ends of fines.

4. Pick the Right Label Materials
Not all labels are equal. Some are designed for in-store display, while others are constructed to endure outside weather conditions. Failure to consider where products will be displayed can lead to easily damaged labels that won’t attract any customers.

5. Size and shape
Scalability is important to label design, especially when companies produce various sizes of their goods. Labels should be scalable, as this will help save the company time in production and it will also preserve branding efforts.

Designing an attractive label is no easy task, but following these five steps can help companies get on their way.

Flaunt Artisan and Homemade Products with Custom Jar Labels

Custom Jar LabelsCustom Jar Labels Turn Homemade Goods into Professional Products

If people want to take their homemade products to the next level, custom jar labels are the perfect way to do it. Americans are getting increasingly crafty, growing their own vegetables, making their own food, brewing their own beer and otherwise producing homemade goods. Not only is this a fun activity that friends and family members can do together, it can also be an inexpensive way to get food items, drinks and other products you’d otherwise have to purchase.

Several studies conducted by food groups have noted the surge in popularity associated with homemade good production. For example, the American Homebrewers Association found that more than 1 million Americans brew their own beer nowadays, with special interest groups growing nearly fivefold from over the past decade.

So, how can enthusiastic producers take their hobbies one step further? Custom jar labels may be the answer to that question, giving their goods an extra level of professionalism.

Personalized Food Labels Allow People to Own Their Goods

Anyone who gets really invested into producing their own products wants complete ownership of it, and personalized food labels enable them to do that.

For example, say you wanted to give your products to a friend or family member as a gift. Giving someone an unlabeled jar of jam makes the gift look like a last-minute present that was thrown together. With personalized food labels, you can improve the presentation of your goods significantly, making these items meaningful gifts that people will cherish.

Not only that, but personalized food labels can prevent confusion in the household. Unlabeled products and drinks can leave people not knowing what a particular item is or how old it is. This can lead to some problems, particularly with artisan foods and drinks that have specific pairings or items that have short shelf lives.

DIY Food Labels Ensure the Success of Specialty Food Products

Regardless of the food or drink items people make, whether it’s beer, sauces, jams, baked goods or anything else, DIY food labels can help people bring their homemade items to the next level. Not only will they display better on shelves or in pantries, they also contain pertinent information, such as contents and expiration dates.

With the right labels, people can get professional-looking stickers for any type of food product, made of reliable materials that won’t get washed out or damaged and obscure text and images if they get wet. At the end of the day, this is critical to maximize the enjoyment of these goods.

Whether people want to give away their homemade goods as gifts, use them personally or even want to consider selling them at some point, the personalized labels can go a long way in improving the production value of these items and making them more presentable to others. After investing time and effort in your food or drink, a DIY food label enhances the professional image.