Archive for the ‘Packaging Design’ Category
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Packaging Design
Labels are an integral part of many packaging designs. Here in the Packaging Design Archive, you will find tips for creating your own successful packaging designs, as well as examples of the most innovative, effective, and inspirational packaging designs we have found. This archive also includes blog posts related to packaging design that encompass topics such as color selection and logo design.
PepsiCo, Coca-Cola Bottling, and even RC Cola International spend the equivalent of the GDP of a medium-sized country convincing you to buy their sweetened, fizzy drinks. Pepsi’s investment in Mountain Dew, which they first purchased from a pair of regional bottlers and drink-makers in 1964, has been nothing short of exorbitant. They’ve spent billions to position the caffeine-laden, citrusy drink as the “extreme” soft drink, and they’ve done it well. Mountain Dew’s partnerships with video games, alternative sports, fast food outlets, and other PepsiCo products, have led to its accounting for 80% of the citrus-flavored soft drink sales in the… Read the rest of The Wild Landscape of Private Label Soft Drinks
“Choose me, choose me!” That’s what I hear when I walk down the non-alcoholic beverage aisle at the supermarket, where hundreds of soft drinks, sports beverages, and bottled waters vie for my attention.
Each one tries to tell me why it’s the best. One diet soft drink claims it tastes better than the competition. A sports drink says it will increase my endurance. Several brands of vitamin-infused waters promise to enhance my vitality.
I am overwhelmed and… Read the rest of Packaging Gets Bossy
Lee Jean’s “Never Wasted” shopping bag isn’t the perfect sustainable solution for shopping bags, but it is a big step towards that ideal.
Designed by Happy Creative, a marketing and design agency in Bangalore, India, the paper bag is designed to be cut apart and reused instead of being tossed into the recycling bin.
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers,” Happy Creative stated on its blog.
The resulting creation was the Never Wasted shopping bag. Happy Creative could have followed the pack and paid homage to Lee’s commitment to sustainability by designing a shopping bag that was reusable or made of recycled materials. Instead, they put on their creative thinking caps and created something completely unique: a bag that can be re-purposed into a variety of objects.
I think this concept has amazing potential for future iterations. Especially if the bag is printed in many different editions. The reasons it falls short of my ideal as a sustainable shopping bag option are 1) it is not clear if the bag is made from recycle materials, 2) the glue and tape required to put together most of the objects that can be created from this bag aren’t exactly environmentally-friendly, and 3) I question how many consumers are actually going to take the time to cut this bag up and assemble Lee-branded objects such as a Chutes and Ladders-style game, a little Black Book, and a CD holder. I mean, is the average Lee consumer into Chutes and Ladders and are they still purchasing CDs? And this little Black Book, shouldn’t it be called a Little Brown Book? And how well are these items going to hold up as they will be made from brown craft paper? I’m just saying …
Early Bird Deadline is Jan. 17
One of the world’s most prestigious packaging design competitions is now accepting entries for 2011.
39 Dieline Awards will be awarded across a total of 13 categories, including the new student and wine categories. The official awards ceremony will be held at the first annual The Dieline Package Design Conference in Chicago on June 23. One Best of Show winner will also be chosen as the grand winner by… Read the rest of Packaging Design Competition Accepting Entries
This vintage packaging bottle for the popular mouthwash Listerine is prettier than most perfume bottles. If mouthwash came in lovely containers like this today, I wouldn’t feel compelled to hide mine behind closed doors underneath the bathroom sink.
(Photo courtesy of Design Muse)
This Aint’ Your Mama’s Roll of Charmin
In the spirit of Halloween, I would like to introduce you to the scariest roll of toilet paper I have ever run across. It is also the most creative use of TP I have ever heard of as well. This roll of toilet paper has Japanese author Koji Suzuki’s latest horror novel printed on it.
The only question I have about this product is what happens if you don’t… Read the rest of TP Packaging So Creative It's Scary
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Erin Schlosser of Schlosser Designs says:
THANKS so much for assisting me with my order! It arrived today, 2 days earlier than anticipated and (the labels) look AWESOME! I'll definitely be using you again!
Jay B. of Yorba Linda, CA says:
I just wanted to send you my warmest appreciation for all your great help in getting our labels ready in time -- They turned out beautiful, you guys did an awesome job!