Category Archives: Lightning Labels News

Want to learn about the latest products and specials we are offering here at Lightning Labels? Wondering what we have been up to, or who’s talking about us in the news? Or do you simply want to know if we will be open for business on a particular holiday? You can find answers to these and many other questions about Lightning Labels here in the Lightning Labels News Archive.

Proud to Donate Custom Labels and Stickers to Habitat for Humanity

Lightning Labels Lends a Hand to Local Project with Custom Labels and Stickers

custom labels and stickers from Lightning Labels for the House That Beer Built

Lightning Labels is proud to contribute custom labels and stickers to the House That Beer Built project.

Lightning Labels prioritizes giving back to the community, and is demonstrating the value it places on humanitarian work by donating custom labels and stickers to a Denver-based Habitat for Humanity project. Eight local breweries – Black Bottle Brewery, C.B. & Potts Restaurant & Brewery, Coopersmith’s Pub & Brewing, Equinox Brewing, Fort Collins Brewery, Odell Brewing, New Belgium Brewing and Pateros Creek Brewing – launched a House That Beer Built project with Fort Collins Habitat for Humanity to build a home for the Andrasik Family, who lost their home in the High Park Fire last year. Lightning Labels’ donation of product stickers is aimed at helping the initiative gain more publicity and support.

Printed Labels and Stickers Contribute to Great Cause

Printed labels and stickers are highly effective marketing tools because they help brands, nonprofits and other organizations spread the word about a campaign, whether it be to promote a product or humanitarian cause. In this case, the printed labels and stickers will help the breweries inform others in the Denver community about the House That Built Beer project and encourage them to participate in the initiative.

Product Stickers Demonstrate the Many Ways to Get Involved

Lightning Labels’ contribution of product stickers is an example of how businesses and professionals can contribute goods or skilled services to the Habitat for Humanity project. Those interested in participating in other ways may consider making a monetary donation on the House That Built Beer Community Funded page. Another option is to volunteer to help construct the home. People who are interested in doing so can sign up on the Fort Collins Habitat for Humanity website.

Label Printing Company, Custom Labels, Label Printing

Limited-Edition Labels Enhance the “Custom” in Custom Label Printing

Denver, CO, (December 4, 2012) – Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to take advantage of digital label printing technology and incorporate unique, limited-edition labels and packaging this holiday season. To assist customers and manufacturers with holiday marketing, Lighting Labels releases business development tips that cover short-run, limited-edition labels, seasonal custom labels and product packaging.

“Just as technology has enabled major advances in such areas as social media, so is it positively impacting other forms of personalized business development,” says Business Development Manager AnneMarie Campbell. “The manufacturer can collect a certain number of orders, then create personalized product labels targeted to buyers. Instead of just trumpeting the product, it also heralds the customer – heightened perceived value, loyalty and goodwill – which is fitting this holiday season.”

People Flock To Short-Run, Limited-Edition Labels
Even if the product is left unchanged, printing an updated or special-edition label design – made easy with advancements of digital label printing techniques – can attract more customers to the product. Lightning Labels’ business development tips apply to targeting a new audience or marketing toward an entirely new set of potential customers. This creates an opportunity to test new label design and copy without the risk and pressure of harming the product’s already-positive image.

If the limited-edition run is overwhelmingly successful, Lighting Labels recommends doing more special-edition promotions and/or integrating some related tactics into their everyday labels and product marketing strategies.

What Limited-Edition Labels And Products Truly Mean
Special-edition custom labels haven’t always been affixed to products; in fact, the trend didn’t come into full effect until the late 1990s, when it was used as a marketing ploy. Companies utilizing this strategy were quick to discover that not only did demand for the so-called “limited” products increase, but people were willing to pay more money for products labeled as “limited” or “special.”

What started as a marketing plan for higher-end manufacturers and companies is now utilized across the globe by companies. During the holidays, though, more special-edition products seem to line the shelves, from collector tins to themed labels and packaging. Millions of people have made it their hobby to collect as many of these products annually as possible.

How Seasonal Labels And Packaging Affect Consumers
People historically understood that the holidays were fast-approaching by changes in weather, but the prevalence of seasonal custom labels has changed consumers’ holiday associations. Rather than determining the true start of autumn by falling leaves, people rush to devour limited-edition pumpkin spice delicacies and harvest-colored custom labels; winter’s arrival is welcomed by companies’ use of holiday-themed labels and packaging.

The low cost of digital label printing makes limited editions an attainable marketing and promotional plan that can be used for various events and seasons throughout the year. Although it’s not limited to the holiday season, it can be a good time to begin and test the strategy. Low custom labels, label printing, label printing companylabel printing costs and affordable prices of smaller sample batches from Lightning Labels give manufacturers the option to try this tactic on a few products or orders at a time.

How to Market Custom Labels and Products Seasonally
Lightning Labels’ industry advisors note that limited-edition custom labels not only look festive and welcoming, but they can be a gateway into creating an entire themed marketing campaign. Coffee drinkers around the world rejoiced when Starbucks announced via social media that its special-edition red cups were available once again, and manufacturers can use similar strategies.

Promote cheery, special-edition custom labels on your Facebook and Twitter accounts, then take advantage of multichannel marketing by posting pictures of the labels and packaging on Instagram and Pinterest, then tie everything together with a related #hashtag. Consider adding holiday-themed hashtags and QR codes to the limited-edition packaging that people can access once they see or purchase the collectable product.

Right now Lightning Labels is running a special promotion to celebrate its more than 10,000 Lightning Labels Facebook fans by offering 10% off all online orders from December 3, 2012 through December 5, 2012.  Simply use promo code LLFB10 at checkout.  The promo code LLFB10 is valid on new label orders placed online only and does not apply to reorders.  The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Lightning Labels, Printer of Environmentally Friendly Stickers and Labels, Issues Tips to Help Consumers Identify Greenwashing

Green Claims Can Create Red-Faced Manufacturers: ‘Greenwashing’ Trend Increases Need for Eco-Friendly Label Regulations

Eco-Friendly labels are valued by customers

Denver, CO (PRWEB) November 27, 2012

Lightning Labels, a custom label and sticker printing leader, is increasing awareness of a not-so-new fad – “greenwashing” – that has been used frequently by manufacturers as a means to capitalize on consumers’ desires to see eco-friendly labels and stickers.

“‘Greenwashing’ is a fast-growing trend, and some would venture to say that green is really the new black,” says Business Development Manager AnneMarie Campbell. “But the trend is destructive, both for the consumers who buy a product based on eco-friendly label claims and the corporations and manufacturers whose actual environmentally friendly efforts are being overshadowed by false or misleading claims by competitors.”

The History of ‘Greenwashing’ and False Eco-Label Claims: The term “greenwashing,” now commonly used in the labeling industry, came about in 1986 when an environmentalist exposed non-environmentally friendly practices in the hospitality industry, calling for people to reuse towels as a way to preserve the Earth and its environment. Greenwashing is a combination of the words green, meaning eco-friendly, and whitewashing, meaning purposefully covering mistakes or errors, and means intentionally using green claims to make people believe a product is eco-friendly.

Greenwashing may include calling products organic, natural, green or recycled when the products are not. Greenpeace, an advocate for eliminating greenwashing and companies’ false claims about being eco-friendly, says most manufacturers resort to this strategy to increase their sales and try to make money from consumers who have a genuine interest in supporting products that save the Earth.

Lightning Labels Warns of the Damage Caused by Misleading Environmentally Friendly Labels: There are several problems that may rise when companies knowingly use misleading environmentally friendly labels. For starters, it’s making consumers quite confused as to what it really means for a company to be green. The eco-friendly market has become competitive – some may even call it oversaturated – and now gives people the opportunity to compare prices for eco-friendly products that have traditionally been more expensive.

The problem, however, is when companies that play by the rules and actually do offer green products aren’t able to lower prices enough to remain competitive, allowing greenwashing companies to take more business from honest companies, which perpetuates the cycle and continues to take advantage of unknowing consumers.

Stopping The Cycle By Demanding Honest Labels: Although consumers have traditionally been the victims of these false eco-friendly label claims, more people are taking a stand against companies that use misleading label tactics.

This sends a powerful message to companies, especially those that choose to make false claims and exaggerate their eco-friendly efforts. Instead of being an easy target for these businesses, consumers are now making it their mission to turn the tables on deceitful companies, making their inaccurate claims public. This has potential to damage a company and severely harm its reputation. In a competitive market, this will likely cause more than just corporate embarrassment – it could destroy a business’s reputation.

Lightning Labels has been doing its part to provide people with environmentally friendly label materials and stickers. In addition to offering recycled kraft and vellum sticker and labels materials, manufacturers can also purchase BioStone products – made from stone, not trees – and EarthFirst PLA labels, which are eco-friendly and made from corn.

To order truly eco-friendly custom stickers and environmentally friendly labels made with green materials like EarthFirst PLA, Lightning Labels is offering a four-day sale that runs from November 29, 2012 through December 2, 2012. Save 10% off new label orders placed online. Simply use promo code 4DAYS at checkout. The promo code 4DAYS is valid on new label orders placed online only and does not apply to reorders. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

A Percentage of Custom Label Orders Will Go to the American Red Cross for Hurricane Sandy Relief

We Pledge To Give 5% of Custom Label Orders to Hurricane Sandy Relief Efforts

Custom Label Orders Will Support the Hurricane Relief Effort

I’m very proud to announce that Lightning Labels is donating 5% of all new custom label orders for all kinds of label and sticker products to the American Red Cross to help the Hurricane Sandy relief effort. Their contribution will support the thousands of Hurricane Sandy victims who have devastatingly lost their homes as well as those who are still without power. “As concerned American citizens we must do our part to help the victims of Superstorm Sandy. Our deepest sympathy goes out to everyone who was affected by the hurricane,” said Business Development Manager, AnneMarie Campbell. “Lightning Labels caters to customers across the entire country and we must do what we can to provide crucial support during this tough time,” she adds.

Hurricane Sandy struck the northeastern coast on the evening of Monday, October 29th wrecking havoc on everything on its path. According to James Barron from The New York Times, “The toll — in lives disrupted or lost and communities washed out — was staggering.” The damage, devastation, and grief caused by Superstorm Sandy is inconceivable. Over 100 houses burned to ash in Breezy Point, Queens, over 8.2 million people between Maine and North Carolina were without power, more than 100 lives were taken, and the New York City subway system was at a standstill for days. The Jersey Shore, Staten Island and coastal Brooklyn neighborhoods, such as Red Hook and Coney Island are still struggling to recover. During this crucial time, Lightning Labels’ deepest thoughts and concerns are with the victims of Hurricane Sandy.

Custom Product Labels Can Help the Red Cross Provide Aid

From now until November 21, 2012 Lightning Labels will take 15% off new label orders and donate 5% of your order to the American Red Cross. To order custom product labels and or stickers, use code THANKS15.  Lightning Labels donations will go directly to the Red Cross’s Hurricane Sandy relief efforts.

Click Here to Order Now

See How Easy it is to ‘Place & Pay’ for Your Online Order at 10% Off Regular Prices, Now Through Friday

Online payment now accepted - Lightning Labels

Lightning Labels now accepts online payments using most major credit cards.

Lightning Labels now accepts online payment, making it more convenient than ever to order custom labels. This means that when you place an order at LightningLabels.com, you can pay for it right then and there using a *credit card.

To really understand the benefits of this new feature, you should try it yourself. If you ‘place & pay’ for your online order now through Friday, August 17, 2012, you will receive a 10% **discount. You’ll also receive free ground shipping to US and Canada, and our Lightning Fast turnaround time of two to three days. To claim your discount, use coupon code LLWEB10.

You may recall that we kicked off the New Year right by freshening up the look and feel of  LightningLabels.com. We received rave reviews from our customers, and many compliments from other website visitors. We think you’ll like the upgraded functionality of our website as well, and would love to get your feedback.

To share your thoughts on our new online payment ordering feature, please leave your comments below; or send me an email.

 

*Most major credit cards accepted. See Lightning Labels website for details when placing an order. **Discount does not apply to reorders. Maximum discount is $1,000. Applies to regularly priced orders only. The offer cannot be combined with any other offers or promotions.

Product Label Photo Contest Huge Success

The response to our 2012 Photo Contest was outstanding. Our customers submitted hundreds of photographs of their best product labels. This was one tough competition, to say the least. And the winners are …

1st Place – $1,000 Winner
David Lawrence of Joshua Tree Products

2nd Place – $500 Winner
Mari Dart of Suuthe by Mari

3rd Place – $250 Winner
Lars Ringsrud of Snowdrift Cider Co.

Joshua Tree Product’s first place photo is pictured above. To view all three winning product label photos, please visit our website.

Many thanks to everyone who participated in the contest, including our judges. Continue reading “Product Label Photo Contest Huge Success” »

Don’t Miss Our 10 Year Anniversary Sale!

http://www.youtube.com/watch?v=tccGzWVl4Gg&feature=plcp

To celebrate our 10 Year Anniversary, we’re throwing a sale! What’s on sale, you ask? Everything we custom print here at Lightning Labels, including:

Bath and body labels
Food labels
Nutraceutical labels
Wine labels
Lip balm labels
Specialty product labels
Removable window decals
Promotional stickers

All new, regularly priced orders are 15% off during our Anniversary Sale with this coupon code: 15FOR10. Use it when you place your order.

While we are celebrating our anniversary all year long, this sale ends next Saturday. Your valuable coupon code will expire at 11:59p EST on June 3oth, to be more specific. Procrastinators and dilly-dalliers, you have been warned. Order your labels now … before you forget!

To get more details about our Anniversary Sale, I encourage you to watch the video above. Can’t view it? Visit Lightning Labels on YouTube. To use your coupon code, order your custom labels online now.

Notice: Lightning Labels Office Closed This Afternoon Due to Inclement Weather

Our office is closed this afternoon due to inclement weather conditions. If you need to get a quote or place an order, though, no worries! Our custom labels website is open 24-7 … through rain, through sleet, and through lots and lots of snow (like we have here in Denver today.)

The office will resume normal business operations at 7 am Mountain Time on Monday, February 6.

Custom Labels Website Gets Customized Makeover

Website gets a new look for 2012 - Lightning Labels

Our custom labels website has a fresh new look for 2012. Bright and modern with a beautiful gallery of product photos up front and center on the home page, we think you’ll love it as much as we do! Its streamlined navigation will make it even easier to use, too. And did I mention that you can get your instant, online quote without leaving the home page?

The website makeover is just one way we are celebrating our tenth anniversary of printing premium labels … Lightning Fast!

Other Treats to Look Forward to in 2012 Include … Continue reading “Custom Labels Website Gets Customized Makeover” »

Early Birds Take Note, We’ve Expanded Our Office Hours!

Clocks illustrating expanded hours

Starting today, we are expanding our office hours here at Lightning Labels. New hours are as follows:

7 am to 5:30 pm (Mountain Time)

Monday through Friday

That means you’ll have one more hour in the morning to chat with a Customer Service Representative about the slick new labels we’re creating for you. One more hour to get as many quotes as you want if your computer happens to be on the blink. One more hour so you can cross “order custom labels” off your list … first thing in the morning. Continue reading “Early Birds Take Note, We’ve Expanded Our Office Hours!” »