One of my tasks here is to follow up with everyone who requests one of our free label sample packs. I get a wide range of responses to my follow up email, but the most common response is an expression of interest with the understanding that there are many more steps involved before they are ready to order labels.
We know a large number of our new customers are brand new startup businesses, where the owner is doing it all. Believe me, I know what it is like - I have started two businesses from scratch. There are so many details to take care of it can feel overwhelming. This is why my partner Steve Smith, president of Lightning Labels, developed the white paper, An Introduction to Product Labeling. This guides the new label buyer through all the steps in the product label process.
Another common request I receive from my follow up emails is help with designing the labels. This is a critical step to consider when ordering product labels - one that can have a large influence on the success of your product. This is why we have an in-house graphic designer who spends most of her time designing attractive and eye-catching labels for our clients.
This post is written for those people who feel overwhelmed at the myriad of tasks that are required to produce a professionally labeled product. Read the white paper, read this blog (the most popular category is Labeling Basics), and ask questions. There are plenty of free resources available to you here, be sure to take advantage of them.
