Category Archives: Labeling Basics

Do you need to order or design custom labels, but don’t know where to start? If so, relax–you have come to the right place. Here in the Labeling Basics Archive, you will find plenty of basic information about labeling that will give you the knowledge and confidence you need to choose custom printed labels that will effectively sell your products.

4 Aspects to Consider When Creating Custom Product Labels

custom product labelsSo, You’re in the Market for New Labels…

Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.

When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.

Make Your Custom Labels the Best They Can Be

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.

1. Theme
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.

2. Readability
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.

3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.

4. Information
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.

What’s the Next Step for Your New Product Labels?

Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.


Labeling For Longevity: Creating Heavy Duty Labels That Last

Know the Right Materials for Creating Labels That Last

durable labels that last from Lightning Labels

Some products require durable labels that last.

Creating labels that last requires durable materials. In many cases, your products are going to be in situations where they will be exposed to water, kitchen messes or even outdoor elements. You want to make sure your branding information shows through no matter what environment your product is in. Materials like vinyl or BOPP labels are usually the right choice for products that need to stand up to hard conditions or excessive handling. Regardless of where the item needs to go, the packaging should remain pristine. Having a label that stays put doesn’t just benefit the brand, it also helps to ensure consumers will return to your products time after time.

Use Heavy Duty Labels For Outdoor Applications

If you make a product that will be stored or spend a significant amount of time outside, you need heavy duty labels. Vinyl labels are probably your best bet. Flexible vinyl labels can stand up to the elements and make sure your branding information, as well as any directions for use, don’t fade away. Labeling is an essential part of your promotional strategy, so it’s in your best interest that it remains intact. However, a fading or peeling label is also unattractive to consumers. Make the right labeling choice so you can avoid irritating your customer. To further protect labels from sun or weather damage, you may also want to consider a UV Outdoor Gloss laminate, which can help prevent your designs from fading in the sun. Stronger adhesives can also help product labels remain steadfast throughout the year.

Lost Lasting Labels Inspire Consumer Trust

No matter what kinds of products you create, long lasting labels can make the difference in whether a shopper will return to your product. Labels are part of the functionality of an item. Packaging that falls apart can be irritating for customers. Bath product labels, for instance, should be made with a material like polypropylene BOPP, which is oil- and water-resistant. To increase the longevity of BOPP labels, you can also add a laminate to further protect the product from whatever messes it’s exposed to. BOPP pairs nicely with a High Gloss or Matte finish. High Gloss provides a shiny, sleek look, while matte allows you to handwrite on the surface. A durable label doesn’t have to be unattractive, either. BOPP comes in several different colors and Lighting Labels offers a wide variety of options to ensure you find a label that reflects your brand.

Custom Shape Labels: Printing Die Cut Labels With Unique Shapes

Use Labels with Unique Shapes to Stand Out

labels with unique shapes from Lightning Labels

Making labels with unique shapes can alert shoppers to something new.

Labels with unique shapes make your products distinctive. Goods are individual, but many brands still stick with the same old thing when it comes to packaging. A rectangle or square is classic, but may not differentiate you much from competitors. Why not branch out with custom shape labels? There are a multitude of different shapes to choose from, and with a wide selection of colors, you can truly create a label that reflects the values of your company. By selecting a shape that works well with the design of your product, you can increase visibility of your products and let your creativity shine. Once consumers are in the store, you don’t have a lot of time to impress them. Make sure your packaging is eye-catching.

Make Your Custom Shape Labels Colorful

When you combine custom shape labels and bright colors, you can achieve an innovative look that will set your products apart from the others. If you design labels carefully, you can create a psychological impact on consumers that will make them more likely to buy. According to Creative Bloq blog, rounded labels tend to signify positive emotions like community and friendship. Angular shapes like squares and triangles suggest stability and strength. When choosing a new label shape, it’s important to keep these ideas in mind. Color has a similar impact. Help Scout, a help desk provider, says it can be difficult to tie color to specific emotions, but  it does have an impact on consumer decisions. Bright reds, yellows and greens may be perceived as more masculine, while pinks, light blues and purples are perceived as more feminine. However, having a color that stands out can really make the difference. Use unique colors to distinguish your items from other products surrounding them in stores.

Play Around With Die Cut Labels

Changing die cut labels can also be a short-term promotional strategy. During certain holidays, brands can change custom labels and stickers to alert consumers to something new about their products. When you’re implementing a promotion, it’s a good idea to change up labeling strategy so people are more drawn to products. You could also try something small, like changing the laminate from glossy to matte, which provides a more textured look. Even a subtle change can make a big difference in the way shoppers see your brand. There are many variables to play with. Experimenting with size, color, shape and finish could have a greater impact than you think.

How To Make Product Labels | Make Your Own Product Labels

How to Make Product Labels in 3 Easy Steps

Making custom product labels is easy with help from the experts!

Making custom product labels is easy with help from the experts at Lightning Labels.

Making your own labels for products is the best way to create a lasting first impression, an unforgettable way to reach new customers and to keep them coming back for more. With a little help from the experts at Lightning Labels, learning how to make product labels is simple and fun. There are 3 key factors to consider when making custom labels for products:

Product Label Shape: The shape of the label may be determined by the packaging or vessel of your product, based on the space available for labels. Lightning Labels offers many shapes to choose from, including rectangle labels, circle labels, square labels, and oval labels in a variety of different sizes.

Product Label Color: Colors should represent your brand and reflect the product in the packaging. Colors can be determined by time of year, who the product is intended for, and what the product is. Use holiday or seasonal colors or colors that pop! If the label is for a gift, use colors that will mean something to the recipient. Whether you need a custom label printed for a gift or for a line of products, the colors you choose will be provide the first impression of your product or gift.

Product Label Copy: Compelling copy is a great way to tell the story of what’s behind the label. It should not only clearly state what the product is and how consumers can use it, but include some final selling point that seals the deal. Give your customers the impression that you understand them and show how this product – and no other – will meet their needs.

Why You Should Make Your Own Product Labels

Creating your own custom labels makes your products unique. With the right design, no other product on the market will look like yours. Take control of your branding and how consumers view your product by designing custom product labels that are immediately identifiable and that make your competitor’s product labels pale in comparison.

Bring your business to the next level and become the default product choice in your industry. Create brand loyalty with a quality product and a brilliant first impression with the best label. Rise above your competitors and into the hearts and minds of consumers who will return to you for years to come.

For more information or to place an order, visit our custom product labels or stick on labels pages. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

Dietary Supplements Labeling Guide & Requirements

Dietary Supplements Labeling Requirements – a guide

Dietary Supplements Labeling Requirements From Lightning Labels

Need help with dietary supplements labeling requirements? Ask us!

A dietary supplement labeling guide is an important part to any nutraceutical product, as it shows buyers the ingredients of whatever it is they are purchasing. Many people are very interested in what their dietary supplements contain for health reasons as well as body-conscious initiatives, and they want to make sure the product will fit their regimen. Product packaging is the main component when shoppers look to buy these supplements, and the best and most accurate label can make or break a company’s sales. The labels can be creative or straightforward, but they need to be clear, concise and on every supplement the store sells.

The best way for dietary supplement brands to sell their products and get people to invest in them long-term is to be honest and offer the best information possible right on the label. This will not only grab their attention but inform them about the supplements the brand offers and how it will give them the benefits them desire. The custom labels are easy to read and can also be creative to attract the customer’s eye and make them want to learn more about what the supplement can offer.

How to Adhere to Dietary Supplements Labeling Requirements

Many people are looking to enhance their diets and make a healthy lifestyle a priority, meaning companies can benefit from high-quality dietary supplement labeling guides. It’s important for dietary supplement businesses to be able to clearly communicate the benefits and ingredients of their products, and an FDA dietary supplements labeling guide will allow them to do so in a cost-effective way that also follows FDA procedures.

While it is important to create exciting labels, companies also need to think about how the information on their dietary supplements follows industry regulations. Having a dietary supplement labeling guide will allow them to do just that.

Lightning Labels Can Help You Adhere to Dietary Supplements Labeling Requirements

Complying with dietary supplements labeling requirements can be made easy using a Lightning Labels high-quality materials. Total customization includes a variety of materials and finishes, including sizes and shapes with a seemingly endless choice of colors.

For more information or to place an order, visit our vitamin bottle labels page. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices on any size order for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

How To Design A Food Label | How To Design Food Labels

How to design a food label that gets noticed

How to design a food label with Lightning Labels

Design custom food labels for increased sales.

Even though we’re supposed to adhere to the old cliché, “don’t judge a book by its cover,” when it comes to products like food most people are initially drawn in by the label. If you know how to design a food label that’s special it’s sure to set your product apart:

  • Eye catching: The label needs to instantly grab someone’s attention. Boring labels get passed right by in favor of something more intriguing. Designing a label that draws a customer in ensures your label will help make a sale or make a gift recipient happy.
  • Specific: Labels are not the place to ramble or load up images. Keep it simple and specific to the product. This will help whoever is reading the label from losing focus
  • Easy to read: Don’t make a label that’s challenging to understand. Descriptions should be short and simple in a font that’s clearly legible.

Learn how to design food labels that pop

When deciding how to design food labels, remember they should be colorful but you don’t need to use every color at your disposable. Choose colors smartly and make sure they tie back to what you’re labeling. You can play off of a theme or incorporate colors of the food.

Click to read our “Top 10 Product Label Artwork Mistakes” free for a Tweet!

Nutritional information is important, especially if you’re selling products. There needs to be information like how many calories there are per serving the food, sugar and carbs​ content and other nutritional requirements.

Labels can correspond to the time of year. If it’s around the holidays, you can use colors or images that relate. Same goes for seasons. It it’s spring, pastel designs might make more of an impact than heavier brighter colors because lighter shades are associated with the season.

Designing food labels should be fun

Designing food labels doesn’t have to be a chore. This is a project you can have fun with and take pride in.

  • Creativity: Labels should show some personality. Tap into your creative side and it will come through in your finished product.
  • Customization: The labels, again, should be a reflection of you. While it’s important to keep others in mind, especially for selling, if the labels are a reflection of yourself, it will connect people to the product.

For more information or to place an order, visit our printable food labels and custom food labels pages. Or simply visit our Custom Label Quote page for an instant online quote!

Lightning Labels uses state-of-the-art digital printing technology to produce orders both small and large at competitive prices. We provide affordable, full-color custom labels and custom stickers of all shapes and sizes, a full line of custom packaging products, and top-of-the-line, personalized customer service. Visit Lightning Labels on the web today for the best prices for high quality, state-of-the-art custom label printing, 100% satisfaction guaranteed.

The Importance of Being Earnest on Custom Labels

Monster Decides To ‘Tell All’ On Custom Labels

custom labels

The importance of being earnest on custom labels is anything but farcical.

Oscar Wilde’s famous play, “The Importance of Being Earnest,” was labeled a farcical comedy. When it comes to information on custom labels, the importance of being earnest is anything but farcical.

Label disclosures are all the rage. On one end of the continuum are manufacturers who want to proclaim their purity and high quality, with such labels as “organic” and “natural.” Then, there are those energy products where full disclosure—or lack thereof—is proving controversial.

Recently, a TV episode of  “The Good Wife” featured a mock trial about an energy beverage company accused of hiding from plain view that their product contained high amounts of caffeine and guarana. Because of product classification as a supplement, they weren’t subject to the more stringent labeling disclosures required of nutritional products.

In the case of Monster, life imitates art, in reverse. According to CBS News, “Monster Beverage Corp. will change labeling on its cans so that its energy drinks will no longer be considered dietary supplements. This move requires different labeling rules under Food and Drug Administration guidelines, including the notable addition of the drink’s caffeine content…Monster’s CEO told the industry tracker Beverage Digest that the cans will now list ‘Nutrition Facts’ rather than ‘Supplement Facts.’”

This is good policy, especially amid heightening reports of adverse health reactions to some energy drinks and supplements. But, it also highlights a key tenet of good business: Tell the truth, the whole truth, and nothing but the truth.

Two Simple Guidelines for Product Labels

Here are two simple, common-sense and incredibly important guidelines for manufacturers deciding on information for product labels:

  1. If you can’t prove it, don’t say it;
  2. Don’t hide behind regulatory requirements to limit disclosure.

Regarding the first guideline, claims of “organic,” “natural,” and “green” products sometimes are at odds with the truth—as are heart-healthy and other “body betterment” statements. In today’s see-all, tell-all social media-driven world, the truth will come out somehow, sooner or later. It’s better to err on the side of listing factually documentable information than making claims that later may be shot down—damaging a company’s reputation and product(s) in the process.

Regarding the second guideline, the same pitfalls await companies that don’t disclose all important information on their labels—regardless of FDA or other regulatory requirements. For instance, a nutraceutical product manufacturer claiming “supplement” status to avoid more stringent FDA-mandated disclosures, may soon find itself in the crosshairs of the court of public opinion—especially when emergency departments start reporting admissions tied to energy supplement consumption.

While some companies zealously protect their “proprietary mixtures,” claiming the legal right to protect their property or patent, this policy may fare poorly in the marketplace. Increasingly, consumers are reading labels closely and demanding to know exactly what they’re getting. This is particularly true in the case of allergy-related discussions around everything from processing in factories where peanuts are present to gluten. In the long run, consumers will remain loyal to those companies offering full, truthful disclosure—and run from those that don’t.

Rethinking Digital Label Printing Updates?

Companies wanting to enhance transparency and authenticity on their labels no longer need to stress about redoing them. With digital label printing, cost and convenience are two benefits, versus being barriers to entry. So, feel free to redo and re-label.

For a highly economical option, Lightning Labels is offering a President’s Day Sale that  runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

Stop Making Excuses For Not Testing Custom Stickers And Labels

Prevent Errors, Wasted Resources By
Printing Small Label Batches

Custom Labels

Sufficient testing can improve a marketing and label campaign.

Chances are you wouldn’t make a big decision without doing a bit of background work first. Why should it be any different when creating custom labels and stickers? If you’re considering going on vacation, you will probably compare resorts, airfare and travel accommodations. If you are thinking about making a large purchase, you may shop around to find the best deal. Manufacturing labels for your unique products and marketing campaigns shouldn’t be a guessing game, either.

3 Reasons People Avoid Testing Their Labels
Despite how easy it is for people to test their custom sticker and labels before buying them in bulk, many still avoid doing so. Why? Here are three reasons people skip testing (and why it’s not recommended to do so):

“Testing labels is too expensive.” - Although this seems like it may be a viable reason, it’s just a myth. Lightning Labels offers consumers cost-effective and wallet-friendly digital label printing costs for small batches of their desired order, which is actually less expensive than ordering large quantities of a label they are unsure about.

“I already know what I want.” - It’s common that product manufacturers do have an idea of what type of label they want, but it may be because they are unfamiliar with the variety of sticker and label materials available to them. People may have heard of eco-friendly labels made of stone and post-consumer waste instead of trees and petrochemicals, but how will they know just how the materials work with printing designs and styles unless small batches are used as a test?

“My customers don’t want different labels.” - It can be difficult to know just what a targeted audience wants if people are not given an option. With that said, small batches of test stickers and labels can be used to discover whether customers are attracted to other designs, materials, sticker and label copy and more. Consider using different colors, font types and graphics and track sales – there may be more to learn from label testing than you think.

3 More Reasons Sticker And Label Testing Is Imperative
People may now understand why custom label testing is important, but it doesn’t end there. Here are three more reasons testing can better a marketing and packaging campaign and increase your sales.

Label testing can save you from embarrassment - Think about how humiliating it would be to send a letter or email with a glaring error to a client. If the person saw it, there is a possibility it could affect the business and they wouldn’t take the company or product as seriously as they would if the spelling and/or grammar were impeccable.

Instead of taking a grammar gamble, use label testing as a form of proofreading. Rather than risking making errors on a large number of custom stickers and labels, printing a small batch for testing will provide an opportunity to double- and triple-check for mistakes.

Testing makes decisions easier - Perhaps a manufacturer is torn between several options, and he or she is having a difficult time choosing which would be best for a current marketing and/or labeling campaign. Taking advantage of low digital label printing costs by ordering small numbers of several labels and designs can take the guesswork out of the difficult decision.

Small label batches increase design flexibility - Even if a person doesn’t think they need a marketing or labeling makeover, it’s possible that printing small batches of labels will produce new ideas that were not previously considered. Testing and selecting new colors, ink and materials may be key in making a product more modern and getting the label design out of a sales-hindering rut.

Tips for Streamlining Nutraceutical Label Prep & Printing

Screenshot of Nutraceuticals World web article on digital label printing

Lightning Labels authors give Nutraceuticals World readers tips on getting the most from digital label printing in their online exclusive feature article.

Digital label printing is attractive to many neutraceutical companies because of its affordability, versatility, and quick turn times. This technology offers so many options, in fact, that preparing a new label order can be overwhelming without the proper guidance.

Fortunately, there are some great resources available to make ordering your custom-printed digital labels a smooth experience. If you are in the market for ordering nutraceutical labels, I highly recommending reading Tips to Maximize Your Digital Label Printing Experience. In this exclusive online feature article for Nutraceuticals World, Lightning Labels General Manager James Lowry and Marketing and Communications Professional Mark Lusky help readers simplify the decision-making process for ordering digitally printed product labels.

Here are just a few of the tips James and Mark give in their article that will help you maximize your return on digital labels with minimal stress:

When choosing label stock, think about the message you want your label stock to convey regarding the core values and culture of the company. If you want to make a dramatic “entrance,” select a stock that will make graphics and colors pop. High-end products targeting niche audiences generally need a label stock that promotes a crisp, clear look while also being extremely resistant to the elements. As the nutraceuticals market grows, so is a trend toward emulating big pharma with buttoned-down businesslike label stocks and printing. Continue reading “Tips for Streamlining Nutraceutical Label Prep & Printing” »

The Proof is in the Label

You’ve designed your product label and have chosen a professional printer — such as Lightning Labels — to do the job. But before you go ahead and give the final word, you should always ask to see a proof before printing an entire batch of labels, as it could help you save money by preventing crucial oversights in the long run.

A proof, quite simply, is an image of the label as it will look when printed. Most label companies will offer one of two different types of proofs — PDF and press. PDF proofs are digital versions of the label that can easily be sent between printer and client, or to key takeholders. These proofs are accurate for the most part. The colors, however, will likely be slightly different depending on factors the client uses to view the PDF proof (e.g., computer monitors, printers, and inks.)

Extra cautious business owners will want to look into press proofs, which are samples of labels actually printed on the press. Press proofs are a physical sample of your final product. You can even test them on your product container for fit, adhesion, and durability!

We are proud to be one of the few label printers that offers our customers their first set of press proofs free of charge. All they pay for is shipping costs. For more information on PDF and press proofs, visit our Label Learning Center; or send us an email.