So, You’re in the Market for New Labels…
Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.
When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.
Make Your Custom Labels the Best They Can Be
Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.
3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.
What’s the Next Step for Your New Product Labels?
Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.