Category Archives: Eco-Friendly Labels

Green Packaging Practices: 4 Sustainable Product Label Materials

time-to-go-greenUse Green Packaging Practices to Communicate Earth-Friendly Missions

When you make environmentally friendly products, it’s important to support these efforts with green packaging practices. To help companies with green missions achieve their goals, Lightning Labels has four different sustainable materials for eco-friendly labels: EarthFirst PLA, Recycled Kraft, Recycled Vellum and BioStone. With Earth Day coming up on April 22, now is the ideal time for brands to try out a new labeling strategy to prepare. Changing labels can get shoppers’ attention, and green labels are a good way to promote environmentally sound practices. When you use an eco-friendly option from Lightning Labels, you can include a note about packaging on the label to inform customers that they are making a smart choice.

EarthFirst PLA and BioStone are Sustainable Product Labels

Lightning Labels offers several options for sustainable product labels. Made from stone rather than trees, BioStone is the most ecologically friendly of Lightning Labels’ materials. This label base is fully compostable and biodegradable, which makes it perfect for composting, an attribute that will appeal to many consumers. It also has good ink adhesion, so you won’t have to compromise on appearance.

Lightning labels was one of the first digital printers in the U.S. to offer the option of EarthFirst PLA, which looks like the popular white BOPP material. The appearance is similar enough that many can’t tell the difference. However, EarthFirst is made from corn instead of petroleum.

Try Kraft or Vellum for Recycled Labeling Materials

Lightning labels also provides excellent recycled labeling materials, such as Kraft and Vellum. Both are made completely from post-consumer waste, making them a very sustainable option for labeling. They are also suitable for machine application. Vellum is a white material that creates an excellent base for most labeling strategies. The Kraft material creates an earthy, organic look that will be appealing to many consumers who are concerned about the environment. A label like this can automatically signal to customers that your brand supports green practices.

With Lightning Labels’ high-quality selection of eco-friendly labels, any company should be able to find a packaging strategy that reflects its brand. From an earthy appearance to a label that no one would even guess was recycled, Lightning Labels can help companies select the right materials for each product. Green labels send a message that companies are truly committed to sustainable practices.

Green Vibes: Marketing to Eco-Conscious Consumers With Sustainable Labeling

Eco-Friendly-LabelsUse the Right Materials When Marketing to Eco-Conscious Consumers

When you’re marketing to eco-conscious consumers, you have to make sure you use earth-friendly packaging materials, such as Lightning Labels’ stone paper labels. Back up your commitment to green initiatives by using environmentally sound packaging, such as recyclable or post-consumer waste materials. Earth-conscious shoppers will be on the look out for products that have green packaging in addition to a product that is environmentally friendly. Lightning Labels provides a variety of different options for companies that wish to use more sustainable packaging. Depending on the needs or interests of your brand, Lightning Labels offers a suitable solution. Companies can use eco-product packaging and still have items that look great. For instance, our EarthFirst PLA is made to look and feel similar to White BOPP, while Kraft has a unique earthy appearance that is sure to appeal to some consumers.

Use Sustainable Labeling to Tell Your Brand’s Story

While using the right materials is important, there’s more to eco-friendly marketing than just sustainable labeling. Environmentally conscious consumers really engage with a brand’s identity, and a big part of that is the story that lead them to create the product in the first place. Before creating a labeling strategy, your company should draft a mission statement or a story that succinctly demonstrates why you decided to start distributing your product. What niche are you filling with your green products, and why do you feel it’s necessary to do so? Write out a short passage that demonstrates both your commitment to the environment and your company’s mission. This will get your customers interested in your company, not just its products.

Eco-Product Packaging Sends the Right Message

Companies that make green products can use the space on eco-product packaging to have promotions or raise awareness for environmental issues. If you create engaging eco-friendly custom labels that educate customers, they are more likely to return to your items, particularly if you provide new information every so often. Whether you have a specific environmental focus, like an interest in green energy or you just generally hope to reduce your company’s impact, you can include helpful facts and tips on product packaging that keep shoppers interested. A lot of businesses also use this space to direct customers to an online presence where they talk more in depth about the issues that concern them. You can also inform consumers of a promotion. For instance, you can create an initiative where a certain percentage of profits from one item goes to a specific nonprofit organization.

 

Celebrate Earth Day with Eco-Friendly Custom Labels

Recognize Earth Day with Custom Labels

eco-friendly custom labels and stickers preserve earth's resources

Use eco-friendly custom labels to preserve the Earth's resources this spring.

Earth Day may come only once a year, but Lightning Labels celebrates all year long with eco-friendly custom labels and tips for preserving resources. As Lightning Labels takes sustainability seriously, the company recently became the first high-resolution digital label printing business to use EarthFirst PLA to make its custom labels. EarthFirst PLA is a new material that is made from corn in place of petroleum. As petroleum-based products can linger in landfills for years, using a corn-based material helps preserve the space and the Earth. Although this material is biodegradable, it is also exceedingly durable and high in quality. EarthFirst PLA labels are also waterproof and oilproof, making these stickers ideal for all products used in the great outdoors this spring, rain or shine.

Once the sweet scent of spring is in the air, Earth Day, which falls on April 22, is right around the corner. Whether you’re hosting a garden party or making the office a more efficient place to be, eco-friendly labels can take any task to the next level. Although preserving resources for generations to come is serious business, having fun while celebrating the planet’s bounty is always welcome. The following ideas can make supporting the Earth a little easier:

Use Weatherproof Stickers to Host a Seed-Swap Party

What better way to celebrate spring and the Earth than by getting everyone ready for planting season? Creating colorful packages labeled with weatherproof stickers to swap seeds can make a gardening party the seed-swap soiree of the year. Hosting a seed swap is the perfect way to get friends and neighbors together, and it also helps gardeners put leftover seeds to use.

To prepare for the party, gather some envelopes and custom weatherproof stickers to categorize the different varieties of seeds. Send out party invitations with designs that mirror the custom stickers used on the seed packages, and request that everyone bring extra packets of seeds along with their favorite gardening tips or stories.  Once the guests have arrived and all the packets are on the table, unpack and repackage all the seeds into the custom envelopes to ensure all guests have something memorable to take home.

Reduce, Reuse and Recycle with Custom Label Stickers

Remembering to recycle is not always easy, but it can be much simpler with the help of some custom label stickers. To increase the chances of recycling, a homeowner or business owner may want to keep bins near desks or other locations where paper and other recyclable items are likely to be. Order recycling bins and attach custom label stickers on them to differentiate ones for paper, plastic and glass. Keeping things organized with a system increases the likelihood that items will get recycled rather than tossed in the trash. It can also help to separate recyclable items ahead of time to avoid the stress that comes with sorting through a mixed mountain of waste later on.

Food waste items like banana peels, eggshells and apple cores can be collected in the back yard or garden in a compost pile. The compost saves landfill space and can be used to fertilize the garden and decrease the need for purchasing soil additives. Parents may want to make a sign with custom label stickers and attach it to a stake, then place it the ground near the compost pile as a reminder for kids not walk through it.

To help prepare for Earth Day, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

Lightning Labels Recognizes Earth Day and Spring’s Return with Eco-Friendly Labels

Eco-Friendly Labels Support Sustainability This Spring

Eco-Friendly Custom Labels and Stickers

Using eco-friendly labels helps preserve and sustain resources.

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to honor Earth Day and spring’s return with a full line of eco-friendly labels that support sustainability in April and beyond. Although Earth Day is officially recognized for one day every year, custom labels printed by Lighting Labels provide sustainable solutions all year long. Committed to preserving resources for future generations, Lightning Labels aims to provide consumers with viable alternatives to labels that are tree- or petroleum-based. As manufacturers peruse the variety of label options available, Lightning Labels aims to educate consumers about the most current eco-friendly materials available today.

Multiple Options Now Available for Eco-Friendly Custom Stickers

“Lightning Labels offers a lot of Earth-friendly options that manufacturers can use for their custom label projects,” says Julie Mcculley, Lightning Labels Production Manager. “Although producers can feel good about their role in preserving the environment, many consumers will appreciate their efforts and may make purchasing decisions based on a product’s eco-friendly labels, thus driving sales and awareness.”

Here are some material options manufacturers can consider when brainstorming eco-friendly labels:

1.  EarthFirst PLA 
Lightning Labels recently became the first digital label printer in the U.S. to offer EarthFirst PLA eco-friendly custom stickers. Made from corn rather than petroleum, EarthFirst PLA labels are printed on a film material and deliver striking aesthetic value as well as durability. Because EarthFirst PLA is a compostable label material, the simple switch can reduce the excess of landfill waste made up of petroleum products that remain in the ground for years. This label type is biodegradable and is also durable, waterproof and oilproof.

2. Set in BioStone
Another eco-friendly label option from Lightning Labels is BioStone, which is made from stone instead of trees. Every part of these biodegradable labels - including the adhesive backings – is fully compostable and highly durable. BioStone labels enjoy excellent ink adhesion and are water-resistant, making these striking labels a rock-solid custom labels solution.

3. Recycled Kraft
A crafty way to reduce one’s carbon footprint is by printing labels on recycled Kraft paper material made from 100 percent post-consumer waste. Strong and suitable for machine applications, these earthy, organic-looking labels are ideal options for conserving energy while providing products with an enduring, dependable look and feel.

4. Recycled Vellum
White vellum material adds an elegant and uplifting look to custom labels. Also recycled from 100 percent post-consumer waste, its sustainability and strong liner make it suitable for machine applications and add a one-two punch to any custom printing projects.

Eco-Friendly Packaging and Labeling First Step to Taking Sustainable Action

Choosing eco-friendly packaging and labeling is just the first step to reducing a carbon footprint. Consumers and manufacturers can keep the sustainability chain going with a few simple Earth Day tips, which are great year-round:

1. Reduce Energy Use
Keeping appliances maintained and using climate control systems, light timers and other energy-savers helps preserve money and natural resources. People may want to make sure appliances have good user reviews because faulty, inefficient systems waste energy and drain resources. A visit from an HVAC professional to check systems can ensure everything is as up-to-date and energy-efficient as possible.

2. Consider Composting
Creating a compost pile preserves landfill space and fertilizes soil, allowing better water absorption to help plants grow better. Food scraps, such as banana peels, apple cores and eggshells, are just a few examples of items that make good compost and reduce the need for spending money on fertilizing products.

3. Recycle
Keeping a recycling bin near office desks and at home may make it easier to remember to recycle packaging or other paper products that will no longer be used.

Ready to make the jump to sustainability? Lightning Labels offers free samples of all labels, including eco-friendly stickers, so consumers can see and test the quality for themselves.

Also, Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70″ flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google .

Ensure Nutraceutical Labels Give Consumers The Right Info

Eco-Friendly Labels On the Rise In the Food Industry

eco-labels

Eco-labels may be overwhelming consumers. Ensure labels have the right info.

As consumers portray more health- and ingredient-conscious shopping habits, a recent study found the number of eco-labels in the food industry is expected to increase in 2013.

Currently, there are more than 200 seals and logos on the global market that represent an ecological or ethical ingredient or sustainability attribute, according to the Organic Monitor. The research entity stated that “mushrooming” eco-labels has resulted in a $75 billion industry. More than 84 countries have introduced national standards for organic products, and most have organic logos. Whether for meeting fair trade standards or using organic ingredients, the makers of seafood, coffee and other food products are striving to meet global and local standards.

As consumers become more aware of the discussion surrounding genetically modified foods, non-GMO labeling is the fastest-growing eco-label in the U.S. food industry, according to the study.

Variety Of Certification Stickers and Labels Confuses Consumers

Because advances in globalization make importing and exporting products easier and cheaper every year, U.S. consumers are exposed to to a variety of goods with labels boasting organic, natural and fair-trade ingredients. The variety of certifications and the lack of harmonization between the buzzwords could make it harder for consumers to distinguish what each term really means. This leads many shoppers to ignore certification labels or develop a skeptical attitude toward them.

Let Your Packaging and​ Nutraceutical Labels Give Consumers the Information They Need

As certifications on nutraceutical labels threaten to lose their ability to reach consumers, the study suggests the importance of making your products’ packaging clear and unique. Choosing a digital printing service can make the process of designing and ordering spiffed-up labels easy and affordable. Here are a three tips to make sure your nutraceutical labels are conveying the right information and not confusing health-conscious consumers:

1. Make Important Info Visible
While certification logos help consumers understand the quality of products and the environmentally conscious decisions made during manufacturing, many shoppers may overlook these claims and avert their attention directly to nutritional content. Make shoppers’ choices easy by providing clear information and highlighting the most important words.

Natural and organic ingredients should be in bold font to catch consumers’ attention. In addition, because many eco-shoppers seek products that are healthy, it’s a good idea to highlight fiber, protein, vitamin and mineral values.

2. Design Packaging That Reflects Your Product
If your product falls into other ecological categories, don’t limit the information on your nutraceutical labels. Consider using green, earthy hues and incorporating images of the plants or produce used to make your product into labels. You can also direct shoppers to nutraceutical information by including a phrase like, “All natural, just check the back!” on the front of the packaging.

To attract attention from even more eco-minded consumers, consider printing this information on eco-friendly labels, which are created from recycled, biodegradable and compostable materials, including BioStone, recycled kraft, vellum and EarthFirstPLA. What better way to show prospects that a business is focused on sustainability than using Earth-friendly label materials?

3. Educate Consumers
Words and phrases like fair trade, organic, sustainable, eco-friendly and natural can seem like fluff to consumers who are fed up with unorganized certifications in the food, drink and supplement market. To help them understand what these terms mean, explain them on your packaging with visual components. For example, if eggs are labeled as free-range, the brand may consider adding an image of chickens in a open green space and a short sentence about the benefits of cage-free farming.

If you decide to include extra text, remember to avoid crowding your label, and use sentences that are brief, interesting and intriguing.

 

Lightning Labels, Printer of Environmentally Friendly Stickers and Labels, Issues Tips to Help Consumers Identify Greenwashing

Green Claims Can Create Red-Faced Manufacturers: ‘Greenwashing’ Trend Increases Need for Eco-Friendly Label Regulations

Eco-Friendly labels are valued by customers

Denver, CO (PRWEB) November 27, 2012

Lightning Labels, a custom label and sticker printing leader, is increasing awareness of a not-so-new fad – “greenwashing” – that has been used frequently by manufacturers as a means to capitalize on consumers’ desires to see eco-friendly labels and stickers.

“‘Greenwashing’ is a fast-growing trend, and some would venture to say that green is really the new black,” says Business Development Manager AnneMarie Campbell. “But the trend is destructive, both for the consumers who buy a product based on eco-friendly label claims and the corporations and manufacturers whose actual environmentally friendly efforts are being overshadowed by false or misleading claims by competitors.”

The History of ‘Greenwashing’ and False Eco-Label Claims: The term “greenwashing,” now commonly used in the labeling industry, came about in 1986 when an environmentalist exposed non-environmentally friendly practices in the hospitality industry, calling for people to reuse towels as a way to preserve the Earth and its environment. Greenwashing is a combination of the words green, meaning eco-friendly, and whitewashing, meaning purposefully covering mistakes or errors, and means intentionally using green claims to make people believe a product is eco-friendly.

Greenwashing may include calling products organic, natural, green or recycled when the products are not. Greenpeace, an advocate for eliminating greenwashing and companies’ false claims about being eco-friendly, says most manufacturers resort to this strategy to increase their sales and try to make money from consumers who have a genuine interest in supporting products that save the Earth.

Lightning Labels Warns of the Damage Caused by Misleading Environmentally Friendly Labels: There are several problems that may rise when companies knowingly use misleading environmentally friendly labels. For starters, it’s making consumers quite confused as to what it really means for a company to be green. The eco-friendly market has become competitive – some may even call it oversaturated – and now gives people the opportunity to compare prices for eco-friendly products that have traditionally been more expensive.

The problem, however, is when companies that play by the rules and actually do offer green products aren’t able to lower prices enough to remain competitive, allowing greenwashing companies to take more business from honest companies, which perpetuates the cycle and continues to take advantage of unknowing consumers.

Stopping The Cycle By Demanding Honest Labels: Although consumers have traditionally been the victims of these false eco-friendly label claims, more people are taking a stand against companies that use misleading label tactics.

This sends a powerful message to companies, especially those that choose to make false claims and exaggerate their eco-friendly efforts. Instead of being an easy target for these businesses, consumers are now making it their mission to turn the tables on deceitful companies, making their inaccurate claims public. This has potential to damage a company and severely harm its reputation. In a competitive market, this will likely cause more than just corporate embarrassment – it could destroy a business’s reputation.

Lightning Labels has been doing its part to provide people with environmentally friendly label materials and stickers. In addition to offering recycled kraft and vellum sticker and labels materials, manufacturers can also purchase BioStone products – made from stone, not trees – and EarthFirst PLA labels, which are eco-friendly and made from corn.

To order truly eco-friendly custom stickers and environmentally friendly labels made with green materials like EarthFirst PLA, Lightning Labels is offering a four-day sale that runs from November 29, 2012 through December 2, 2012. Save 10% off new label orders placed online. Simply use promo code 4DAYS at checkout. The promo code 4DAYS is valid on new label orders placed online only and does not apply to reorders. Free ground shipping applies to regularly priced orders shipped within the United States and Canada, but shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

Is Going Green Good for Your Bottom Line?

How Ordering Eco-Friendly Custom Labels Can Be Good for Your Profits And The Environment

Are corporate profits and environmental preservation mutually exclusive? Not necessarily. According to the recent study “Green Practices and Worker Productivity Go Hand In Hand,” published in the Journal of Organizational Behavior, the research shows that companies who have environmentally friendly practices benefit from increased employee productivity as well. “On average, employees at companies that observe eco-friendly practices were 16 percent more productive than average employees.”  Going “Green” has additional benefits other than just supporting the environment.  We’re proud to be among the growing number of companies that adopt green practices.

Our Commitment to the Environment

At LightningLabels we strive to be eco-friendly. We pride ourselves on being a new kind of label printing company. In addition to leveraging the latest digital technology to print labels, we utilize environmentally friendly printing materials for our custom labels. We currently carry many eco- friendly label options:

Eco-Friendly Label Materials

  • EarthFirst PLA – New Eco-friendly alternative for labels that is made from corn instead of petroleum
  • BioStone - biodegradable and compostable material made from stone, not trees
  • Recycled Kraft - Recycled from 100% post-consumer waste with Earthy, organic look and feel
  • Recycled Vellum – Recycled from 100% post-consumer waste

Commit to the Environment with Eco-Friendly Custom Labels

There have been a lot of companies jumping on the green bandwagon recently.  Now there is another reason for your company to go “Green” – your employees. Not only is utilizing our eco-friendly labeling material a great way to demonstrate your commitment to the environment to your customers, but it is also a great way to show your environmental commitment to your employees. In addition to the added environmental benefits, perhaps your employees will be inspired to be more productive too. In this case environmentally friendly labels are good for the bottom line and the environment.

If you are ready to order your eco-friendly labels or stickers request a quote and order by Sept. 30, 2012 to receive 15%* off new label orders! Use code CELEBRATE. Good luck label makers! We can’t wait to see the great design ideas you come up with!

*15% off CELEBRATE offer valid on new label orders. Does not apply to reorders. Maximum discount is $1000. Free ground shipping applies to orders in the U.S. and Canada. Applies to regularly priced orders only. Enter code at checkout. This offer cannot be combined with any other offers or promotion.

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