Labels Offer Marketing Opportunity For Cash-Strapped Companies
How many times have you seen products whose customized labels you imagine to be unattainable? Perhaps it is because the materials are high-quality and luxurious, both in design and appeal, or maybe it’s because a limited packaging and marketing budget has left you scrimping and saving.
Whatever the reason – or excuse – you can take those ideas and toss them right out the window. Even the smallest manufacturing companies can market their products with high-quality, personalized labels, no matter their budget.
Digital Label Printing Advances Make Customized Labels Attainable
Many manufacturers think their product production is too small to warrant an order of customized labels, but that is no longer the case. In the past, it was necessary for businesses and producers to order bulk shipments and spend a large portion of their budget on more labels than they might even use.
Times have changed, much to the benefit of small businesses and manufacturers that want to use attractive, unique labels on their products. After all, labels are what the targeted audience and prospective consumers see when they consider buying an item or product. Thanks to digital printing taking the place of mechanical flexographic printing presses – ultimately making required printing plates and necessary machine preparation a thing of the past – the traditionally long process doesn’t actually take that much time at all.
But the most important thing for budget-minded manufacturers with limited resources is the fact that digital label printing can save plenty of green compared to machine-based methods of yesteryear. This can be attributed to the fact that it’s not necessary to create those costly custom plates (which could cost $120 per design), nor is it required to order in bulk just to get the best price possible. Only need 10,000 labels instead of 25,000? Not a problem with digital printing technology.
3 Ways Customized Labels Are Even More Budget-Friendly
Although order size, speed and flexibility are all important factors when designing and placing orders for your custom labels, cost remains king for most companies and manufacturers. However, taking the leap and creating custom products is more than just something to capture consumers’ attention – it’s a bold marketing move that can increase sales numbers and increase the current pool of customers.
Here are three reasons why custom labels are easier on the wallet than non-custom options:
1. Marketing Made Easy: With so many competitors trying to get people’s attention, marketers are doing everything they can to send the most eye-catching messages possible. But although many choose to focus on direct marketing strategies and social media campaigns, the physical product is often overlooked. Consider the label to be an element of a marketing plan – you don’t want something run-of-the-mill and forgettable, do you?
2. Remember Me?: In the same way products can be used as marketing tools, they can also be used as part of a larger campaign. By creating a custom, one-of-a-kind label that is designed similarly to the manufacturer’s current branding plan, customers may have an easier time associating things they’ve seen and heard to the physical product up on the shelf.
3. More People, More Sales: Once more customers make the connection – thanks to the high-quality custom label, of course – manufacturers may find that their audience and sales to increase. Not only is this a side-effect of marketing and label-making done right, it is also pretty beneficial to the company’s bottom line.
Ready to get started? Check out our current promo:
Lightning Labels is offering a special Anniversary Sale with year-end savings: Take 15% off new orders through December 31, 2012, using code YEAREND at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.