Category Archives: Digital Printing

In the past, all label and sticker printing was done on big, mechanical flexographic printing presses. With the advent of digital printing presses, consumers suddenly had more options. And, in some cases, more confusion. While certain types of printing jobs are more appropriate for flexographic printing, digital printing has many advantages over more traditional printing methods. When it comes to printing high-quality custom labels and stickers, digital printing is the best option for many consumers.

I’m going to take this opportunity… Read the rest of Digital vs. Flexo Printing: It All Comes Down to Plates | 6 Comments

This may sound like blasphemy from a person who been preaching the gospel of digital label printing for more than eight years now. But the bottom line is the only people who really care about how labels are printed are the people printing the labels. Customers really don’t care; they just want high quality and inexpensive labels.

This point was driven home to me when I was going through our web site analytics yesterday. Of all the people who find us online… Read the rest of No One Cares About Digital Label Printing

At the recent DSCOOP conference in Dallas I attended a panel with some major consumer brand owners. There were executives from Proctor & Gamble, Frito-Lay, Texas Instruments and BIC. These are all multi-billion dollar consumer product companies that spend a huge amount of time thinking about product labels and packaging.

Michael Ferrari is the global research and development manager for Proctor & Gamble and he made the following statement in response to a question about personalization: “product

Is 2010 going to be the year that QR codes break out into the mainstream? It could well be. I am seeing QR codes in more and more places these days.

There have been many articles in industry publications about QR codes lately. Just yesterday, Barb Pellow from Infotrends wrote a fascinating article that suggested maybe 2010 is the year where QR codes start reaching their potential in this country. Last month Packaging News in the UK had a detailed

Over the last couple of weeks, as we end one decade and begin another, I have spent some time thinking about where the label industry is headed. So here are my top five label industry predictions for the coming decade.

1. Digital printing becomes the dominant technology

This is really not a difficult prediction. We started the last decade with digital technology in its infancy in the label industry with just a few installations around the world and top speeds of 24 ft/min. Today… Read the rest of Five Label Industry Predictions for the New Decade | 5 Comments

Earlier this month over 100,000 businesses around the country received a QR code sticker from Google that looks like the one here. These stickers were sent to the most popular businesses in Google’s Local Business Center database. The idea is for companies to stick this postcard sized sticker in their front window.

I have written about QR codes before here and here. For a quick recap, QR codes are two dimensional barcodes that… Read the rest of Google Sends Out 100,000 QR Code Stickers | 2 Comments