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Everyone knows that good customer service is crucial to the success of a small business. But what, exactly, does it mean to provide good customer service? Does it mean that the customer is always right? Not necessarily …
Figuring out how to provide the stellar custom servicer that often convinces consumers to choose small businesses over bigger ones can be quite challenging, especially for the new business owner. At Lightning Labels, small business owners are the lifeblood of our customer base. Not only do we want to provide you with excellent customer service ourselves, but we want you to succeed! To help you along your journey, we post articles about customer service here on our blog.
The Customer Service Archive is an excellent place to read about customer service — what it is, what constitutes good vs. bad customer service, and how to balance your business’ needs with those of your customers. Good luck in your business endeavors, and may you be known for your outstanding customer service in your own right.
Lightning Labels is pleased to announce that we are now shipping most custom label and sticker orders in just two to three days following proof approval.
Our increased turnaround time, which is now standard at no extra charge, has several benefits for our customers. Our ability to get orders out the door even quicker… Read the rest of Our Lightning Fast Service Just Got Faster!
On behalf of all of us here at Lightning Labels I would like to wish all our blog readers Happy Holidays. I hope you have a safe and joyous Holiday Season.
Just a reminder that we will be closed on Thursday, December 24th and Friday, December 25th as well as Friday, January 1st.
Here's to a prosperous 2010.
Photo credit ccharmon.… Read the rest of Happy Holidays from Lightning Labels
For those of you who read The Lightning Flash, our quarterly newsletter, you will know that we get a lot of unsolicited testimonials here at Lightning Labels. Well yesterday we received a wonderful email from a new customer. I don’t normally share these, but this one delighted us so much that I wanted to share it with our blog readers:
I must say, I am so impressed and grateful for your incredible service. Lightning Labels really does run circles around the competition, both in terms of service and quality of workmanship. I’ve used two other label printing companies in the… Read the rest of Hearing From a Happy Customer | 2 Comments
There was an interesting post yesterday over at the Church of the Customer blog. The blog author made a purchase at a retail J. Crew store last year and she just recently received a handwritten card from the clerk who served her nearly a year ago. The card referenced the upcoming football season and noted that she remembered the author was a Pittsburgh Steelers fan. A $10 gift card was included.
This is pretty impressive customer service from an $800 million company. It always amazes me that more companies don’t do this sort of thing – it really isn’t… Read the rest of The Personal Touch
There has been an interesting conversation going on the past couple of weeks over at the Happy at Work blog. It centers around the commonly held principle that "the customer is always right". Alexander Kjurelf, the Danish author of the article, argues that this old maxim actually leads to worse customer service.
By stating that the "customer is always right" you are implying that in any disagreement between an employee and a customer you are going to side with the customer. This can lead to an alienation of your employees which can result in lower employee morale and therefore… Read the rest of The Customer is Not Always Right | 2 Comments
John Jantsch over at Duct Tape Marketing had an excellent post yesterday about how to beat Wal-Mart. While I don’t believe it is easy for any small business to defeat the largest company in the world it is certainly not impossible. As Jantsch points out, you don’t try to compete with Wal-Mart on price, you probably won’t win there. But you can definitely compete with them on service.
While any large business has some advantages over a small business, small business has just as many advantages of their own. For instance, I might read about a new marketing idea… Read the rest of Small Business can Beat Wal-Mart