This month’s Customer Spotlight is on Gettin' Lippy, a company that makes lip balm tubes that snap apart to reveal multiple flavors. Lightning Labels conducted the following interview with company owner Bri Silver.
Lightning Labels: There are a lot of lip balms on the market. What makes yours different?
Gettin' Lippy: Ours has at least 2 flavor options in every tube. Most of our tubes offer three flavors in every tube, but we have also put more flavors than that in one tube. It just depends what our customer wants and needs!
How did your business get started?
I was tired of buying lip balms that didn't work, meaning they would either make my lips worse or wouldn't do anything for my lips to be smooth. I also hated that if I bought a lip balm and didn't like the flavor, that I would throw the whole tube away. I wanted a tube with more than one flavor so that if you didn't like one flavor, you could keep the tube since it had other ones. So you might use it up just to get to the next flavor, or you could snap that layer of flavor off and go onto the next flavor!
Where do you draw inspiration for your products?
I really like feedback from my customers. The flavors they ask for are flavors that I try to incorporate into my lip balm combinations. I also have two boys and they are very honest about what they think about the flavors I should put together. They help me out a lot!
Would you like to tell us a little bit about how your business operates?
Right now, I am the only one besides my sons that works at Gettin' Lippy. I believe that will be changing very soon, but for now I do it all — including packaging, taking orders, marketing, stocking supplies, and shipping!
Where can our readers learn more about Getting Lippy products?
We do have a Facebook fan page with a lot of promotions and giveaways ... and a website about our multi-flavored lip balms.
Where are your products sold?
We have salons and other stores around Cedar Rapids, Iowa, that we sell our lip balms in. We also sell our products on our website, and through our Facebook, Envy, and Etsy stores — with more stores taking our lip balms every week!
Does Getting Lippy offer product samples?
Yes we do. I am actually in the process of sending out over 500 right now from a promotion we did on our Facebook Fan page, and am very excited about all of the feedback!
On a scale of 1 to 10, how much do you enjoy your job?
Did you say 1 to 100? Yes, that would be a 100
How did you hear about Lightning Labels?
I actually found Lightning labels when I was searching on Google and trying to find a company that could meet my needs.
Is there anything else you wish to share with our readers?
This is a small business that will be in your local stores soon. Go to our Facebook fan page and follow our growth!