Category Archives: Custom Labels

Here in the Custom Labels Archive, you will find plenty of inspiration for creating and promoting your own custom printed labels. You will also find news about the custom label printing industry, questions answered about how to get the most value from your custom labels, and plenty of information that would be helpful to anyone ordering custom printed labels or stickers — whether you are just planning your very first order, or you have been ordering labels and stickers for years.

New Product Categories Rely on Informative Labels to Educate Potential Customers

Informative Product LabelsCustom Labels  Help Explain New Products to Customers

Whenever a new product comes to market, it is likely there will be some consumer confusion – custom labels can help brand manufacturers educate potential customers on what the product actually does. It is crucial that labels are informative, or else buyers may walk away without knowing how they can use particular products.

Innovation plays an important role in today’s business world, with some of the most successful companies across the globe being the ones that continually come out with products that change customers’ lives. According to research from McKinsey, more than 70% of senior executives say that innovation will be one of their top drivers of growth over the next three to five years, which illustrates how important this factor is to many companies.

The problem with innovation is that it is not always apparent to customers. There was a time where people did not understand why they would want a personal computer in their homes, now most people own at least one (on top of miniature personal computers such as tablets, phones and other smart devices). Product manufacturers play an important role in explaining why new items are so beneficial to shoppers, as that will drive subsequent sales.

There are numerous ways product manufacturers can inform customers of the values of their new, innovative products. Infomercials, advertisements, live demonstrations, YouTube videos – these are all effective means of engaging prospective buyers. However, at the end of the day, when people walk into the store and have not heard of a particular product, there is one last bastion brands can use to bolster awareness: product labels.

Spreading the Word with Product Labels

Although many companies often regard product labels as promotional components, that does not mean they cannot also serve as educational pieces. Although manufacturers may not have a whole lot of room to talk about their goods, a simple description on the product label itself can go a long way in giving customers a quick overview.

The description itself should serve as a way to promote the good and give customers a general idea of what purpose products serve. Descriptions are promotional in nature and look to put the product in the best light possible.

Instructions are often where companies will deliver information to customers. Step-by-step instructions should be written for something with no base knowledge of how to use a product correctly to ensure no one is overlooked. Brands do not want prospective customers to misuse their goods, as that may hinder opportunities for repeat sales.

New Products are Key to Driving Business Growth

Companies rely on new products to reinvigorate interest in a brand or to establish companies as leaders in specific industries. As they go about developing these new products, it is crucial companies incorporate informative labels to ensure customers do not purchase items without knowing how to use the goods effectively.

The Gluten-Free Movement and What it Means for Food Producers

Gluten-Free LabelsGluten-Free Food Product Labels are Everywhere

Not too long ago, it would have been difficult to find food product labels marked “gluten-free” in the grocery store. However, a stroll through the aisles of your local grocery store and it has become increasingly apparent that more food manufacturers are feeling the need to differentiate their products.

This trend is not just limited to the United States, either. An article from the Telegraph noted how everything from cereal bars to biscuits seem to feature gluten-free labels, while restaurants are even modifying their menus to carry gluten-free alternatives of popular menu items.

Although some gluten-free producers initially came out with these goods because of the autoimmune disorder, Celiac Disease, not everyone buying these items are those who suffer from the condition. In fact, many people are switching to gluten-free diets just because they think it is a healthier way to live, with celebrities such as Gwyneth Paltrow publicly putting their children on a no-gluten diet.

The evidence is not simply anecdotal either. One 2013 study from the NPD Group suggested that approximately one-third of adults in the United States want to be free of – or at least significantly cut back on – gluten intake. In fact, more than 200 million restaurant visits include a gluten-free order.

“Today, increasingly more of us want to avoid gluten in our diet and right now it is nearly 30 percent of the adult population… and it’s growing,” added Harry Balzer, chief industry analyst at NPD. “This is the health issue of the day.”

Gluten-Free Labeling as a Money Maker

With so much interest brewing in these products, manufacturers may be able to generate more sales with gluten-free labeling. By labeling their products as such, brands may be better able to capture the interest of potential customers.

Of course, new rules from the Food and Drug Administration have set a clear definition of “gluten-free,” so food manufacturers must be careful when labeling their products as such. Failure to comply may lead to other issues down the line.

Custom Food Labels Promote Gluten-Free Foods

If companies do produce goods that qualify under the gluten-free definition, however, they should work with a printing company to get custom food labels that promote that aspect of their products.

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Personalized Wine Bottle Labels Can Enhance Wedding or Event Favors

Personalized Wine LabelsPersonalized Labels in High Demand for Upcoming Weddings

Engaged couples spend a lot of time and effort planning the perfect wedding, so why not dedicate the same amount of attention to creating personalized labels for wine bottles?

This is a question many engaged couples may ask themselves over the next few months. According to statistics published by Sound Vision, August, September and October are three of the most popular months of the year to get married, so many soon-to-be-married couples will have their minds on wedding preparations. More than $72 billion is spent annually on weddings, with the average budget cresting the $20,000 mark.

Wine is an important part of weddings, as it is the drink of choice for many people attending these events. Wine Folly suggests that couples should purchase approximately one bottle of wine per every two guests, which can quickly reach in excess of $1,000 if engaged couples invited upward of 100 people.

Why Personalized Wine Labels are Perfect Additions to Any Wedding

Because weddings are all about the couple getting married, it is not unusual to see people opt for personalized wine labels that are designed to fit the motif of the wedding. The engaged couple may have a favorite bottle of wine, but in the interest of keeping with the theme of the wedding, standard labels may not be suitable for the event.

Personalized labels can be customized to fit the specific needs of the wedding, featuring specific patterns, colors, inspirational quotes, unique congratulatory messages and anything else imaginable. This allows couples to truly embrace the spirit of the wedding by crafting a label that reflects the mood of the celebration.

Custom Wine Labels on a Budget

Weddings are expensive but that does not mean custom wine labels need to be. By working with a label printer, young couples can produce appealing custom wine labels that will fit the mood of any type of wedding. By working with a custom label printing company, couples are also rest assured they get high-quality labels that can easily be affixed to their wine of choice.

Additionally, working with a printing company ensures that couples will get their labels in time for the special event. Digital printing technology allows machines to manufacture custom labels quickly and effectively for any deadline.

Personalized Beverage Labels and Stickers Help Your Event Stand Out

Custom Beverage Labels & StickersWhat Makes for a Memorable Beer Label?

When event organizers look to create a memorable theme, sometimes custom wine labels are just what the doctor ordered.

Whether planners are holding a wine tasting event, music concert, business conference or anything in between, a special label is perfect for tying everything together under a single, unique theme. Branding is important for any organization, and a branded wine label is just another way for firms to generate additional exposure for their companies and products.

Taking a Look at Top Custom Labels

Bottle labels are effective branding tools because everyone can see them clearly. This is perfect for social events – anyone holding a bottle of water, looking at the wine selection or taking any other similar action will be able to see the brand sponsoring or hosting the event. People walking by can quickly determine which event the person is participating in thanks to the label on the bottle they are holding.

For example, say a company is holding a networking event in a hotel. If the bottles people are drinking out of feature the organizer’s brand, the label may pique the interest of people who are not a part of the event if they interact with attendees.

Plus, the label serves as an effective way to supplement the theme of the event in question. If organizers are trying to achieve a specific theme, unbranded labels may prevent them from reaching that end goal. A corporate holiday party, for example, may want to use labels wishing employees a happy New Year and feature the company logo instead of utilizing a conventional branded label.

Events are the perfect time to consider custom labels, as they can be used to really drive home the theme the organizer is trying to get across and make the get-together a truly memorable experience.

Custom Stickers are the Perfect Supplement for Bottle Labels

Bottle labels are just one of the many ways businesses can celebrate particular event themes. Custom stickers can also help with the matter. Tailor-made stickers can be used for a variety of purposes, ranging from floor or wall decorations to memorabilia given away by event participants.

Organizers looking to hold the perfect event should consider a custom sticker and label printing company to ensure their labels and stickers are of a high caliber.

The Best Beer Labels to Showcase Your Brand

Custom Beer LabelsWhat Makes for a Memorable Beer Label?

There are thousands of different beer brands across the globe, which makes the beer label an important tool for differentiating one product from another. Between people making their own brews at home and the top beer manufacturers in the world, people have a wide array of options. With the right label, however, brewers can improve their ability to stand out from the crowd.

While brewers may use secret recipes to craft their own beers, there is no magic formula for designing the ideal label. Every company has its own approach, which makes label design vital to success.

Taking a Look at Top Custom Labels
Prime Social Marketing recently took a look at some of the top custom labels for beers, which should illustrate just how varied some of the designs are.

For example, Rogue’s labels and packaging feature sharp, contrasting colors with stylized cartoon figures. This creates a label that’s easy to spot from a distance and is sure to catch customers’ eyes. Conversely, the Great Divide’s labels make text the centerpiece instead of figures or colors. The positioning and sizing of the words when combined with the font make for an interesting design.

The takeaway here is that there is no “right way” to make a beer label,- it’s up to the brewer to come up with a creative solution that encapsulates the brand’s identity and conveys it in an effective way. When trying to reach new prospects, the label may be what makes the first impression. It doesn’t matter how good a beer tastes, if the label isn’t getting people to buy it, the customer will never know.

Working with a Printing Company to Produce High-Quality Beer Stickers
Designing beer stickers is only the first step – printing a high-quality label is also vital. If brewers don’t work with a professional label and sticker printing company, they may wind up with a label that looks slightly different than what they expected.

Simple variables, such as the adhesive used to affix the label to the bottle or the paper liner leveraged, can alter the color and quality of the label. By working with an experienced printing company, brewers can rest assured their label looks exactly how they designed it and reduces errors.

How Custom Wine Labels Can Draw in New Customers

Custom Wine LabelsThe Perfect Wine Bottle Label is Key to Piquing your Customers’ Interest

It can take months to craft the perfect bottle of wine, and vintners should also be devoting just as much time to the creation of wine bottle labels if they want their end products to sell.

Make no mistake, a well-made wine bottle label plays a pivotal role in helping wineries catch the eyes of prospective customers. In a crowded liquor store, wine labels are often the only differentiating factor between products. If people aren’t looking for a specific brand, they’ll naturally be attracted to the wine with the most interesting label – that’s just the way people work, we’re visual by nature. That being said, here are three tips for creating better wine labels:

1. Custom Labels Must Convey Selling Points
Custom labels will contain any number of elements, ranging from brand logos to detailed imagery. However, chief among label concerns should be conveying the product’s selling points to prospective buyers. Why should they buy this bottle of wine instead of all the others?

As 99 Designs noted, wine labels are essentially advertisements, so vintners should design them in a way that gets the selling points across to users quickly and efficiently.

“Communicating a few core messages through your label is far more effective than trying to cram in a dozen. A mantra to keep in mind when drafting your design brief – and thinking of your label, for that matter – is ‘less is more,’” the news source added.

2. Wine Labels Must Reach Specific Audiences
Every company has a specific target audience, and wine labels can help vintners reach theirs. For example, a luxurious label conveying a feeling of class will naturally attract people looking for a high-end bottle. Conversely, it’s often easy to tell which bottles are intended for people on a budget.

Understanding the audience, and then designing a label that will attract these people, is critical to the success of any winery.

3. Take Competitors into Stock
Competitive analysis is important for crafting a unique, original brand. The last thing any company wants is to spend all this time and money developing a brand, only to have it easily confused with competitors. As wine makers develop their product labels, it’s crucial they look at what others in the field are doing to ensure they are crafting a unique approach.

Jump Start Your Holiday Planning with Updated Product Labels

Holiday Product LabelsHoliday Product Labels can Drive Seasonal Sales

When it comes to improving sales of seasonal items, holiday product labels can play a pivotal role in helping customers identify these items on store shelves.

Seasonal items are popular among customers. This is part of the reason why there is such fervor around products such as Starbucks’ pumpkin spice latte or McDonald’s McRib – these products are only available for certain time periods, and as such, people feel compelled to buy them to avoid missing out.

As Changing Minds noted, this comes down to behavioral science. Scarcity signals something about the product in question – when there is less of it available, people feel the need to get the product while they still can. It’s ultimately a balance of supply and demand – the less supply that exists, the greater the demand for said products.

Moreover, the level of scarcity also affects demand. Product manufacturers must be cognizant of this – if everything is scarce, then people won’t feel like they need to buy the product when it’s available. This is why seasonal items can sell so well, as people know they won’t be able to get the item in question for another year once the season is over.

Leverage Holiday Labels to Sell Products to Customers

Companies can capitalize on scarcity by designing holiday labels that make it plainly clear products will only be available for a specific time period.

Take, for instance, a set of fall-themed candles. Although it may be quite obvious by design that these are seasonal candles because they use earthy tones generally associated with autumn, the brand behind the candles could also use specific terminology on the labels themselves. Language such as “available for a limited time” or “seasonal” will ensure shoppers are well aware of the fact that these products aren’t going to be for sale much longer.

As mentioned previously, it’s a matter of supply and demand. By leveraging packaging to let people know supply for the product is low, manufacturers may be able to generate even more interest than they would normally.

Print Product Labels for Seasonal Items

Regardless of what holiday businesses are preparing for, they’ll need to print labels to ensure customers are aware of their seasonal items. By working with a label printing companies such as Lightning Labels, product manufacturers can get labels and stickers for a variety of seasonal items just in time for the holiday.

Digital printing can be a significant boon for companies trying to print labels on a schedule. With digital label printers, firms don’t need to create specific plates and there is also very little setup required. This means product labels can be printed quickly  without any sacrifices to the quality of the product and there will be no concerns regarding colors or clarity.

Digital printing is great for last-minute orders, such as seasonal labels that are only relevant during certain times of the year.

Prepare your Candle Labels for the Upcoming Holiday Rush

Holiday Candle LabelsCandle Labels Set the Mood During the Holidays

Candles are an important part of the holidays, and by crafting appealing candle labels, makers can generate more sales during this time-frame. Whether the candles are for religious celebrations or simply to set the mood around the house, candles are often important centerpieces during the holidays.

“A molded candle can light up a room even after the flame is out,” suggested Martha Stewart. “They’re ideal as a centerpiece for the holiday table or as a gift for a dear friend.”

Custom Candle Labels Turn a Hobby Into a Gift

If people are looking for a low-cost gift this holiday season, candles with custom candle labels are perfect. They can be made in a few quick and easy steps at home with tools and supplies that can be readily purchased at nearby cooking and art stores. They are the perfect homemade present to show relatives, coworkers and friends they are appreciated during the holiday season.

While just the candle is often good enough, people looking to go all the way and make their candles appear professional can choose to purchase labels from a custom label printing company such as Lightning Labels. These labels make the gift special to the recipient and could even contain personalized messages for the recipient. The right label can elevate a candle from being a simple homemade gift to a truly memorable present.

Holiday Labels are a Must for Candles

Whether you are a hobbyist making candles for gifts or the manufacturer of candles selling them for business purposes, holiday labels need to be carefully considered. Labels should be attractive to catch the eye of customers but also must be able to withstand the heat of the flame as well.

If manufacturers are creating holiday candles, the label needs to make that clear. Whether the labels contain religious imagery, depictions of snow-covered landscapes or simple red and green patterns, the right labels go a long way in helping candles stand out on crowded shelves. This is particularly the case during the holidays, as there may be more competition.

The other part of the equation is crafting a label that can withstand the heat of the flame. Candles will get quite hot, and if labels are designed with this in mind, they could warp, fall off or even be a potential fire hazard. Professional candle labels are flame resistant, which means they’ll not only look great at a retail store, but also be safe for use at any location, whether they are lining walkways outside of a home or sitting on the kitchen table.

The holidays are a huge boon for candle makers – in fact, Drug Store News even reported that 35 percent of annual candle sales happen during the fourth quarter, with Thanksgiving and the end of the year holidays being a big driver. With that in mind, it’s crucial companies selling candles come out with new labels celebrating the holidays to maximize sales.

Custom E-Cigarette Labels to Make Your Product Stand Out in a Growing Market

custom e-cigarette labelsCustom E-Cigarette Labels are Pivotal in a Growing Market

So, what makes for the perfect custom e-cigarette label? The straightforward answer is there’s no magic recipe you can follow to guarantee your product’s success in a burgeoning market. In fact, one look at some of the top e-cigarette brands referenced by Electronic Cigarette Consumer Reviews, makes it quite obvious there is no formula – each company has its own unique product label and packaging.

In a growing market, standing out is critical. If you look at other popular product categories, it’s quite easy to see that differentiation is key. This is one of the reasons why many e-cigarette manufacturers have distinct approaches with their labeling.

For example, one brand takes a green approach, highlighting the absence of harmful effects of smoking conventional cigarettes. The company’s label features images of leaves. Another tries to take a more luxurious approach with a simple black package and white lettering. There are numerous different ways to approach the creation of labels and packaging.

Product Labels Set the Tone

As is the case when creating any product label, conveying a message is critical. When you think of any successful consumer brand, they embody more than just the product they sell to the end user. For example, Apple is more than just an electronics manufacturer – the company fuels creativity, which is why Apple-branded products are popular among graphic designers and other creative types.

E-cigarette manufacturers need to keep this in mind as they develop their own product labels. Do they want to be perceived as a luxurious product? A healthy alternative to conventional cigarettes? An economical brand designed to fit the budgets of all buyers? A tool to help people stop smoking? There are numerous different approaches they can take to develop their brand, and it often starts with the creation of a representative label

Custom E-liquid Labels Help Manufacturers Leave Their Mark

At the end of the day, custom e-liquid labels can be a significant tool for helping manufacturers establish themselves in a highly competitive market. Whether they are selling complete packages or vials of e-cigarette liquid, they should choose the appropriate label that will help them reach customers.