Custom Stickers Bolster Brand Awareness at Conferences
Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.
Trade shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade shows are hard to replace.
Custom Water Bottles: Brands’ Secret Weapons
While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.
Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.
Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.
Personalized Labels Make Prospects Feel Special
If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.
Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.