Category Archives: Custom Labels

Here in the Custom Labels Archive, you will find plenty of inspiration for creating and promoting your own custom printed labels. You will also find news about the custom label printing industry, questions answered about how to get the most value from your custom labels, and plenty of information that would be helpful to anyone ordering custom printed labels or stickers — whether you are just planning your very first order, or you have been ordering labels and stickers for years.

Wash Away the Winter Blues with Custom Soap Labels

Using products emblazoned with warm and cheerful bath and body labels could be just the thing to help wash away those winter blues.How Can Bath and Body Labels Bust the Winter Blues?

The winter blues are a real condition caused by changes in the amount of daylight, but taking a dip in the tub and using products emblazoned with warm and cheerful bath and body labels could be just the thing to help wash away that seasonal sadness – literally.

It might sound trivial, but you’d be surprised what an effect something as small as a relaxing bath can have on a person’s mood, state of mind and overall level of tension. When they go shopping for soaps, body washes, bath oils and other products to help lift them out of the winter blues, labels have an enormous impact on consumers’ decision-making process. Blue and other cool hues are traditionally associated with peace, tranquility and calm, but at this time of year, selecting such a color palette might not be the best course of action given that many consumers already have the doldrums.

Jazz Up Your Custom Soap Stickers for Winter

So, if blue is out of the picture, what are your other options for making your custom soap stickers appealing to consumers? The Logo Company’s color emotion guide offered the following insights:

  • Red is attention-grabbing, energetic, exciting and youthful – just what you need to catch consumers’ eyes and jolt them out of their wintertime funk.
  • Orange is cheerful, friendly and warm – exactly what consumers are looking for to beat the winter blues.
  • Yellow is associated with clarity and positivity, making it a great antidote for the negative feelings that often crop up at this time of year.
  • Purple is midway between red and blue, embodying the former’s energetic spirit and the latter’s sense of calm. If you want to strike a balance between regeneration and relaxation, purple could be the color for you.

Make Your Custom Soap Labels the Best They Can Be

When you’re creating your custom soap labels, keep in mind that you’re not only selling a product but an experience. After all, the quality of your labels is a direct reflection on the quality of the soap inside the box. With this in mind, it’s critical to partner with a printer that has the technology to make your bath and body product labels pop, and Lightning Labels is ready and willing to stand up to the plate. We have been meeting our customers’ needs for more than 10 years and are ready and willing to help you create professional-quality, custom bath and body labels that will make your products stand out on the shelf.

How Custom Food Product Labels Can Compete with National Brands

When shoppers are scanning grocery shelves, independent product labels might actually have an advantage over the packaging used by national brands.How Do Independent Product Labels Square Up Against Those of Big Brands?

When shoppers are scanning grocery shelves, brand awareness can be a major contributor in terms of which items they pick, but independent product labels might actually have an advantage compared to the packaging used by national brands. Why? Products that people don’t recognize represent a breath of fresh air amid the usual suspects with their well-known labels – and sometimes, an unfamiliar company name or packaging design turns out to be just the ticket for companies that are eager to set their products apart from the pack.

The Effect of Small Production Labels on Customers

Typically, small production labels are associated with small businesses. According to the United States Small Business Administration’s Office of Advocacy, small businesses – defined as enterprises with a workforce of fewer than 500 people – made up 99.7 percent of employer firms in the nation in 2014. Given a statistic like that, chances are good that almost every shopper who walks down the aisles at the grocery store knows someone who works for a small business, is personally employed by such an enterprise or perhaps even owns one.

So, what does this mean in terms of the effect that small production labels have on consumer choices? When a customer comes across an item with a custom label, he or she is likely to infer that it was produced by a small business as opposed to a big-name corporation. As a result, the shopper may be more amenable to the idea of giving the unfamiliar product a try. On a retail playing field that pits small enterprises’ offerings directly against those put out there by the big guys, many people are inclined to root for the underdog, which is great news for companies that use independent product labels.

Make Sure Custom Stickers and Labels Look High-Quality and Professional

The wares sold by small businesses may have a certain appeal to them, but if the custom stickers and labels on these products leave a lot to be desired, that could be a turnoff for customers. After all, cheap-looking packaging doesn’t exactly reflect positively on the quality of the food inside the box, bag or jar.

With this in mind, how can small enterprises go about striking a balance in terms of leveraging custom labels that both set them apart from larger brands and assure shoppers that their products are up to snuff? Lightning Labels can help. Thanks to our state-of-the-art HP digital label printing technology, the stickers and labels that adorn your products will look as good as – if not better – than those of major national brands.

Add this to the fact that your company’s name and logo are probably unfamiliar to consumers, which will likely pique their interest, and before you know it, your items will be in shoppers’ carts and rolling along the conveyor belt at the register.

4 Aspects to Consider When Creating Custom Product Labels

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. So, You’re in the Market for New Labels…

Whether you’re debuting a never-before-seen product or simply think it’s time to give your current wares a fresh lease on life, creating new labels and stickers is a great way to attract consumers’ attention and differentiate your offerings from those of your competitors. This rule holds true whether you sell wine, beer, hot sauce, bath and body items, nutraceuticals, food products…the list goes on.

When it comes to producing high-quality, vibrant, durable labels, Lightning Labels has you covered – but before you’re ready to print your new packaging, you need to come up with an eye-catching and informative design.

Make Your Custom Labels the Best They Can Be

Before you began the process of designing your own custom labels, you probably had no idea of the number of choices to be made. A label seems like such a small part of a product, but don’t be fooled – it’s actually a crucial marketing component that can make or break the success of your brand. Take these aspects into consideration to ensure your custom label designs are the best they can be.

1. Theme
The theme of your label should correspond with the tone of your overall messaging. Do you position your brand as casual and fun? Chic and modern? Classic and vintage? Make sure your label echoes this.

2. Readability
The effort you put into carefully crafting a witty product tagline and simple yet attention-grabbing company logo will all go to waste if your labels are illegible. Select an appropriate font, text size and color combination to highlight your design rather than obscure it.

3. Size, Shape, Material and Finish
It’s easy to get so caught up in the design of a label that you forget to think about its size, shape, material and finish. Due to the shape of wine bottles, go with portrait orientation rather than landscape. If you sell candles, your labels should be made of flame-resistant material. For bath and beauty products likely to be kept in close proximity to tubs and sinks, water-resistance is important.

4. Information
Good design is vital in terms of attracting attention to your products, but don’t forget to include the relevant information on your labels as well. Is there room for your company’s contact information, the item’s barcode and the list of ingredients? These are non-negotiables that the design needs to incorporate.

What’s the Next Step for Your New Product Labels?

Once you’ve come up with a label design that’s legible, fits your overall brand messaging, includes all necessary information and is an appropriate size, shape, material and finish for the type of product you’re selling, it’s time for Lightning Labels to take over. Thanks to our state-of-the-art digital technology, customers won’t be able to tell the difference between the custom labels on your products and the packaging of major national brands. Between your top-notch design and our high-quality printing, you can be confident your products will catch shoppers’ attention.

 

Use Labels to Promote Heart-Healthy Nutrition During American Heart Month

American Heart Month is prompting many people to pay closer attention to food labels.Clear Food Labels Are Especially Important During American Heart Month

February is American Heart Month, so it’s likely that a number of shoppers will be paying more attention than usual to food labels while browsing at grocery stores over the next couple of weeks. For some consumers, the heart-healthy behaviors they adopt during February will stick after the month draws to a close and they’ll develop more long-term commitments to checking lists of ingredients before placing products in their carts.

So, how should people in the food and beverage industry respond to shoppers’ American Heart Month-fueled inquisitiveness about what goes into the items they’re considering buying? Two words: clear labels.

In order to attract the attention of consumers browsing the aisles, the stickers and labels on your products need to set your items apart from the rest. That often means coming up with a unique and eye-catching design, but the artwork on your packaging shouldn’t come at the expense of imparting clear nutritional information to shoppers. After all, piquing consumers’ interest is only the first step of the purchasing process – if the list of ingredients is too small or the printing is low-quality, customers may pass over your offerings in favor of a competitor’s more clearly marked wares.

Heart-Healthy Labels Can Help Your Products Stand Out From the Crowd

Heart disease is the leading cause of death for Americans, and people who want to lower their risk of developing the condition typically begin by reducing their sodium intake, cutting down on sugary snacks and decreasing the amount of trans fats and saturated fats in their diet – so you can be sure they’ll be on the lookout for healthy labels.

If your products are low in sodium, low-fat, sugar-free or fat-free, be sure to declare this loud and proud on your packaging. Shoppers who don’t have the time or patience to scan ingredient lists will be more likely to choose your offering over a competitor’s if you incorporate information about its heart-healthy status into the design on the front of the label, rather than relegating this important detail to the full list of ingredients on the back.

Product Labels Are A Crucial Part of Consumers’ Healthy-Eating Efforts

Customers’ desire to know exactly what’s in the food and beverages they consume has prompted a number of restaurants and other eateries to emulate product labels by posting nutritional information on their websites and listing calorie amounts next to items on menus and in display cases. Many have elected to take this step voluntarily, but those that haven’t will soon be required to under the menu labeling law. According to the U.S. Food and Drug Administration, “restaurants and similar retail food establishments covered by the menu labeling final rule will have one year after the menu labeling final rule publishes December 1, 2014, to comply with the rule’s requirements.”

Promote Your Brewery with Standout Beer Bottle Labels

What qualities make for great beer labels?For Bottle Labels, Competition is Fierce

Certain beer brands are as renowned for their bottle labels as they are for the taste of their brews. Consider Rogue Ales’ distinctive historic and occasion-themed stickers, Anchor Steam Beer’s hand-drawn motif (with, of course, the company’s namesake anchor front and center) and Magic Hat’s trademark psychedelic designs. In short, if your brewery wants to attract attention from shoppers at retail locations, you’ll face stiff competition from rival drinks.

The Ingredients of Standout Beer Labels

So, what qualities make for great beer labels? To enjoy optimal results, you need to find a balance between attracting consumers’ attention and getting across all the information they’re looking for in a format that’s as easy to digest as the beer itself.

In this sense, coming up with a solid sticker design is a two-step process: First, reel in shoppers with an eye-catching design, then impart everything they need to know within the time span of a casual glance. If you fall short during the first part of the process, they’ll never make it to Step Two. Fail to provide all the relevant details in a sufficiently streamlined manner, and they’ll lose interest.

Take Your Home Brew Label to the Next Level

Home-brewing is a labor of love, and a home brew label design should reflect that. All too often, however, delicious home brews get overlooked due to lackluster labeling, but Lightning Labels can change all that. We offer a range of different finishes – a high-gloss finish, a matte finish and old-style textured paper – and provide the option of wraparound labels or separate stickers for the back and front of the bottle according to your preferences.

Whichever choices you select, you can rest assured that the printing will be high-resolution and of great quality, so the colors of your carefully chosen design will truly pop.

Give Off A Professional Vibe With High-Resolution Quality Labels

Quality labels can make one product stand out above the rest.Don’t Let Limitations Compromise Your Custom Labels

Small-business owners and hobbyists who sell their products on the side typically don’t need an enormous quantity of custom labels, nor are they working with the seemingly unlimited budgets enjoyed by their larger competitors. Limiting factors like these often result in entrepreneurs taking DIY approaches to packaging that may leave their wares appearing a little lackluster on the labeling front.

Whether consumers are browsing shelves in-store or meandering past stalls at their local farmers market, good-quality, high-resolution labels will always stand out above the rest. With this rule in mind, traveling down the DIY path could put sellers at a disadvantage. After all, despite the old adage, people do judge books by their covers – and products by their packages.

Skimping on Custom Stickers Could Disengage Consumers

Sometimes, entrepreneurs try to keep the designs of their custom stickers as simple as possible so the associated printing costs don’t spiral out of control, but taking this approach – however thrifty it may be – could turn out to be a mistake. Craft beers in particular are known for the unique, detailed and sometimes whimsical illustrations that adorn their labels, so brewers who drop the ball in this regard should be prepared to see a negative effect on their sales.

Last year, Creative Bloq showcased some of the most original craft beer labels out there. These included cats, robots, donkeys and daisies (in the case of Chicago-based Half Acre Beer Company), fairytale-esque offerings befitting of the Grimm Brothers Brewhouse name and the legendary Lucha Libre wrestler masks translated into sticker form for Mexican craft beer Cerveceria Sagrada.

With such stiff competition out there, why sell yourself short just to save a buck?

Quality Labels, Low Prices

With Lightning Labels, you can get the best of both worlds: quality labels at an inexpensive price, in as large or small a quantity as you need. Whether you’re in the market for craft beer and wine labels, bath and body product stickers or even lip balm packaging, Lightning Labels can deliver a professional-looking result without breaking the bank. If you need to meet a deadline, that’s no problem either, as our typical turnaround time is between 48 and 72 hours.

3 Tips for Labeling Your Bath and Body Products

A nice, long bath represents a well-deserved and restorative treat any time of year, whether it's snowing outside or the sun is beating down on your bathroom window.Cosmetic Labels Should Change With the Seasons

The bold, vibrant hues on your cosmetic labels that were responsible for grabbing shoppers’ attention in the summertime are unlikely to have as positive an effect in the bleak midwinter. Why? Consumers aren’t exactly looking for bright colors to complement their summer glows at this time of year – they’re more preoccupied by the basics, such as making sure the cold doesn’t dry out their skin or chap their lips. With this in mind, consider using restorative colors like soft, warm pastels to catch customers’ eyes in the winter months and set your products apart from the rest.

Luxury is the Name of the Game with Bath and Body Labels

In contrast to their cosmetic equivalents, bath and body labels aren’t too seasonally sensitive. Think about it: A nice, long bath represents a well-deserved and restorative treat any time of year, whether it’s snowing outside or the sun is beating down on your bathroom window.

So, how can the labeling of these kinds of products best get across the idea of luxury and relaxation, regardless of the season? It’s all about color. When you’re choosing the palette for your bath and body labels, you can’t go wrong with dark reds, deep purples and resplendent gold, which give off exactly the right vibe of opulence while also catching shoppers’ attention on the shelves.

Make Sure Your Product Labels Hold Up to Wear and Tear

Some product labels need to be more robust than others. Cosmetics are used over and over, jammed into pocketbooks and slipped into purses, while bath and body products risk being splashed by or even dropped into water. There’s no point in lovingly putting together a label design that features the perfect palette if the colors fade – or, even worse, if the sticker peels off altogether – after the item undergoes just a few uses.

With Lightning Labels, wear and tear isn’t something you need to worry about, as our high-quality custom labels and stickers are printed on waterproof labeling materials that will stand up to water and oils without the risk of peeling or smudging. But don’t just take our word for it – request samples of our offerings so you can test them out for yourself.

Catch Consumers’ Attention with Custom Specialty Food Labels

Food LabelsLabels: A Key Product Marketing Component

When it comes to product marketing, it’s hard to overstate the importance of vibrant, crisp labels. After all, even the tastiest specialty foods will go unnoticed if their packaging doesn’t attract the attention of consumers, despite the fact that the specialty market is booming in the United States. In 2013, sales of specialty cheese and cheese alternatives at American retail stores totaled nearly $4 billion, while specialty frozen and refrigerated meats, seafood and poultry brought in $2.26 billion in revenue that year, according to figures from Statista. Specialty coffee, coffee substitute and cocoa sales exceeded $2 billion and specialty bread and baked goods also proved popular, as they generated sales of approximately $1.75 billion over the same time period.

Not only will lackluster labeling cause shoppers to miss out on specialty treats simply because the packaging isn’t sufficiently eye-catching, but the companies behind these delicious offerings won’t be able to benefit from the profits that come from selling their wares.

Take Food Labels to the Next Level

In order to ensure that companies reap the maximum possible returns on investment – and that consumers enjoy all these firms’ specialty products - the food labels on these items need to be on point.

So, what does that mean, exactly? In short, labels should be:

  • Clear
  • Concise
  • Attention-grabbing (eye-catching colors, large font, etc.)
  • High-quality
  • Professional
  • Informative
  • Durable

Simply put, although catching a shopper’s eye is the first step – and an extremely important one at that – this is by no means the only ingredient in securing a successful sale. For instance, labels that look cheap or low-quality may be a turnoff for people browsing the aisles, as might packaging that fails to provide consumers with the important details they’re looking for. Conversely, labels that deluge shoppers with information could also cause them to walk away, so striking a balance between too much and too little is crucial in this regard.

How Can Custom Labels Help?

Lightning Labels’ custom labels will help specialty food companies hit the mark in terms of every characteristic outlined above. Lightning Labels prints high-quality, vibrant and professional-looking packaging that can withstand the chilly conditions of a fridge or freezer just as easily as the cool, dry environment of a pantry.

Use Product Labels to Attract New Year’s Resolution-Makers

Product LabelsHealthy Products Are A Central Part of Numerous New Year’s Resolutions

Every year, many people’s New Year’s resolutions include losing weight, improving fitness and generally adopting a better lifestyle by buying healthy products, eating well and being more active. In fact, according to a University of Scranton study published in the Journal of Clinical Psychology, losing weight was last year’s top resolution, while staying fit and healthy came in at No. 5 on the list.

Researchers found that although nearly half (45 percent) of Americans make New Year’s resolutions, most of them fail to follow through on these vows, with just 8 percent succeeding in achieving their goals.

The Importance of Clear Product Labels

For shoppers determined to become part of the 8 percent and see their New Year’s resolutions through by making healthier selections all year long, product labels are extremely important. However, facing a wall of brightly packaged variations of the same item can quickly get overwhelming, and consumers may feel intimidated by the sheer number of options available to them – especially if they’re not used to pinpointing healthy choices. This is where clear product labeling is key. If your product is low-fat, low in sodium, gluten-free, vegetarian- or vegan-friendly, doesn’t contain saturated fat or has any other selling point that’s likely to appeal to people who are eager to make more healthful selections but aren’t quite sure where to start, be sure to prominently advertise this attribute on the label.

Health Labels Can Make or Break Resolutions

Health labels can be a critical part of mobile-users’ resolution adherence. It’s no secret that mobile device ownership is increasing by the day – even if you haven’t seen any statistics on the topic. The fact that more and more people seem to have their smartphones permanently attached to their hands serves as proof enough.

Mobile health and wellness applications have taken off in a big way over the past few years, coupled with the rise in smartphone adoption, and a lot of people rely on apps such as MyFitnessPal and Lose It! to track their exercise and caloric intake. Many of these apps include features that allow users to scan health labels and upload the nutritional information of each food product they ingest in order to add the data to their daily intake diaries. Unclear labels can impede this process, making it harder for resolution-makers to stick to their goals.

Protect Your Product from Inclement Weather with Waterproof Stickers

WaterproofWaterproof Labels Relay Important Information Regardless of Weather

With waterproof labels, the days of squinting at stickers that have been damaged by inclement weather are over.

At this time of year, rain, snow and generally miserable conditions are the norm in many parts of the country. When everything’s soggy from rain, covered in ice or buried under snow, it can be difficult to make out the contents of a product label. This could lead to reader confusion and possibly the eventual misuse of an item, which might cause damage to the product itself or, even more concerning, to the person using it.

Why Use Waterproof Stickers?

Waterproof stickers convey instructions, warnings and other important information regardless of the weather and are less susceptible to fading and wearing away over time. It’s already galling enough to put away your summer patio furniture after the fall rains have well and truly set in – you don’t need the additional trouble of washed-out instructional labels causing you to take an educational guess and snap a patio umbrella’s delicate spokes as a result.

Durable Labels From Lightning Labels Offer A Solution

If you’re in the market for durable labels that withstand the worst of the winter elements, look no further than Lightning Labels’ water- and oil-proof polypropylene BOPP label base and high-gloss laminate. The BOPP base comes in a variety of options including clear, white and metallic to ensure the labels’ functionality doesn’t compromise their style.

Additionally, although this may be hard to imagine in the depths of the winter season, the sun will be back someday, and its strong rays can also have an adverse effect on stickers. Luckily, Lightning Labels also offers UV outdoor gloss to prevent text from fading and colors from becoming washed out.