Tell Customers About Local Grown Ingredients Through Beer Labels
People are actively looking to support local companies, so one of the best ways brewers can attract regional customers is by flaunting their origins on beer labels.
Buying local has grown more popular over the years as people grow more cognizant of the fact that nearby businesses actively contribute to domestic economies. As Sustainable Connections noted, there are a few reasons why people like to buy local, including:
- Reduced environmental impact: Local products require less transportation, which means there is less sprawl, habitat loss and pollution.
- Better community support: Purchases made with local companies often stay within that ecosystem, going to more business with nearby firms.
- Encourage local prosperity: Entrepreneurs are more likely to open up shop in communities that support local businesses than anywhere else.
If beer manufacturers are local or use ingredients from nearby sources, they may want to consider indicating these facts on their product labels. For example, Sam Adams makes beer using filtered Boston city tap water, which creates a sense of hometown pride for some beer aficionados. Other beer manufacturers may use local hops or name their beers after nearby landmarks, all of which can be noted on the label via ingredient lists or through graphic depictions.
Custom Labels Allow Beer Bottles to Stand Apart
Many brewers put a lot of time and effort into developing an appealing custom label that will capture the attention of customers. There are multiple ways in which companies can accomplish this goal, both through the use of eye-catching colors and graphics to using specific label claims.
As breweries design their labels, it is important they consider who their target audiences are. If they are trying to reach customers at a regional level, place-of-origin claims should feature more prominently on the liner. Conversely, they may want to focus on other design elements if they are going for a broader appeal.
Picking the Right Printing Company for Custom Beer Labels
After breweries decide on their final design, it is time for them to get their custom beer labels printed and attached to beer bottles. Brewers need to consider the importance of their label as a signature part of the overall package of the product they are selling and choose an experienced label printing company. This reduces the chances of any printing mistakes from occurring.