Category Archives: Custom Labels

Here in the Custom Labels Archive, you will find plenty of inspiration for creating and promoting your own custom printed labels. You will also find news about the custom label printing industry, questions answered about how to get the most value from your custom labels, and plenty of information that would be helpful to anyone ordering custom printed labels or stickers — whether you are just planning your very first order, or you have been ordering labels and stickers for years.

Personalized Water Bottle Labels will Make Your Next Event a Hit

Custom Water Bottle LabelsCustom Stickers Bolster Brand Awareness at Conferences

Custom stickers are effective tools for promoting brand awareness at events. With the end of the 2014 approaching and the beginning of 2015 just a few weeks away, it is time for many brands to begin looking at upcoming trade shows and other events. These conferences are the perfect places for professionals to interact with relevant prospects, spread the word about upcoming products and services, and establish their employers as thought leaders within particular industries by hosting pertinent discussions.

Trade​ shows are in fact highly effective venues at which personnel can encourage interest in products and services. In fact, one 2013 study conducted by StrongView found that 21 percent of business leaders planned to increase investments in trade show marketing as a means of generating leads and making important business connections. Conferences can provide unique opportunities for workers to engage prospects, and unlike other forms of marketing – such as digital channels that can be easily mixed and matched – trade​ shows are hard to replace.

Custom Water Bottles: Brands’ Secret Weapons

While there are several steps companies can take to promote themselves at these events, one of the most underrated strategies is the use of custom water bottle labels. People at these events will be talking and interacting with each other. They will also be doing a lot of walking, whether it is booth to booth or from the hotel to the conference hall. This means they will likely be thirsty, which is where brands will be waiting with their custom water bottles.

Brands can purchase water bottles and then attach their logos and contact information to these bottles via labels. Even if the person drinking the water has no interest in the product or services being offered by the company, he or she essentially turns into a walking advertisement for the firm, allowing the brand to get the word out about what it can offer customers.

Moreover, these water bottles may even give brands some extra bang for their buck. What if the person carries the bottle back to the hotel? Or to a restaurant? Perhaps he or she is attending a party afterward? This means companies are getting free advertisement even outside of conferences, which only helps extend brand exposure further.

Personalized Labels Make Prospects Feel Special

If companies really want to go the extra mile, they could even use personalized labels on water bottles. Each bottle could have the name of a guest at a panel, or they could be placed at dinner tables by each guest’s seat to help them find his or her spot. Personalization helps make a conference feel that much more memorable.

Regardless of how brands use water bottle labels, it is important they consider waterproof labels. Whether these bottles are stored in ice buckets or in cold refrigerators, brands would not want their messaging ruined by water damage or wrinkled labels. Using waterproof paper liners and adhesives will help companies avoid any mishaps.

Fire Up your Brand with Customized Hot Sauce Labels

Customized Hot Sauce LabelsCustom Labels Help Light Sales Charts Ablaze

People are increasingly staring at custom hot sauce labels whenever they open their pantries. Over the past decade, hot sauce has gone from being a relatively niche condiment to by the far the most popular one in the United States. Quartz reported earlier this year that the United States hot sauce market has actually grown more than 150 percent since 2000, which is more than several other leading condiments combined.

The big game-changer has been millennials’ affinity toward spicy food, most notably (but not limited to) buffalo wings. They love a couple of dashes of hot sauce on whatever they eat. Matt Hudak, a U.S. food industry expert, also told the news source the increased diversity in American culture has also led to more hot sauce popularity – Latino and Asian dishes make heavy use of hot sauce. People love to try new things, and it seems spicy food is the flavor du jour.

Capturing Customer Interest with Spicy Product Labels

Whether a company has been producing hot sauces for decades or it’s a new startup hoping to ride the popularity wave, unique product labels are key to standing out on store shelves. This is particularly the case when it comes to hot sauce, as these product labels tend to naturally be pigeon holed into certain design elements.

Hot sauce labels tend to make use of fiery hues, notably red and orange. It is generally easy to recognize hot sauce on store shelves because of this – when there are a number of red labels on bottles containing red liquids, that likely means shoppers are walking by the hot sauce aisle. Additionally, many labels share specific visual cues, such as a picture of a fire, thermometers that are close to full or pepper imagery.

On the one hand, it is always important that consumers can easily identify products on shelves – that is why many manufacturers use similar packaging for their products. However, there is always some room to play within these design elements to create a truly unique product label that helps catch consumers’ attention.

For example, many designers use complementary colors as a way to give their designs a striking look. In the case of hot sauce, that may mean using green on label edges or on the cap as a means of creating an interesting visual contrast. Simple touches like this can go a long way in getting people to do a double take as they walk by.

Hot Sauce Labels Should Feature Warning as Well

While most people understand what they are getting themselves into when they buy hot sauce, manufacturers should still consider warnings on hot sauce labels. This could help eliminate any potential misuse or avoid any lawsuits from people who improperly use hot sauce.

Highlighting Quality Ingredients on Bath and Body Product Labels

Custom Bath and Body Product LabelsCustom Beauty Product Labels are the Perfect Place for Flaunting Quality Ingredients

Many people are looking carefully at their custom beauty product labels before buying bath and body goods. They realize some of these items may contain hazardous chemicals and ingredients, such benzoyl peroxide and phthalates, and many popular web blogs and other sources have advised against using goods with these ingredients.

At the same time, many bath and body products use high-quality ingredients that consumers are looking for. Our bodies absorb up to 60 percent of what we put on our skin, according to Mind Body Green, so while many customers are wary of hazardous additives, they are also looking for goods that make use of healthy ingredients as well. The news source reported in a different article that components such as Vitamin A and antioxidants are pivotal to maintaining healthy skin, and are crucial to getting our bodies (and skin) the nutrients we need.

So in that regard, this all starts with the product label. People are increasingly aware of what to avoid and what to look for in bath and body care goods, and the packaging is the best means of communicating with prospective customers. Brands should boast about their high-quality ingredients on product labels if they are using them, as this may give companies a big edge when trying to appeal to customers.

In a world of ingredients-savvy customers who know exactly what to look for in their products, the bath and body care companies that embrace transparency and make ingredient lists clear and understandable are best positioned to win.

Staying Within the Letter of the Law for Custom Labels for Bath and Beauty Products

That being said, designing labels for bath and beauty products is not as straightforward as it may seem initially – brands cannot just list ingredients and be done with them.

The United States Food and Drug Administration has specific labeling regulations that govern everything from the prominence and conspicuousness of information on labels to the legal definition of terms. Ingredients are a major part of its cosmetics labeling guide, with 14 different sections pertaining to just that single area. The key thing to remember is that the declaration of ingredients must be in descending order of prominence, but this does not include flavor, fragrance and trade-secret ingredients.

Failure to comply with label laws could lead to product recalls and other disciplinary action, so it is critical that all body, bath and cosmetics manufacturers keep regulations and requirements in mind.

Lip Balm Labels Done Professionally

While most major companies understand the packaging requirements of their goods, hobbyists and startups may not be as familiar with what needs to be included on lip balm labels. Many people enjoy making their own lip balm or cosmetics, and if they decide to sell them, improper labeling can leave them in a lot of trouble. By working with a professional label printing company, they can at least ensure that ingredient lists and other important information are readily available and legible on product labels.

Top Wine Label Trends for Updating Your Look

Top Wine Label TrendsWine Bottle Labels Make or Break Sales

Packaging is crucial for any product, but there is no category of goods in which it is more important than wine bottle labels. Although people often say that one should not judge products superficially, many wine fans do just that when it comes to making purchases at liquor or grocery stores. However, crafting a wine label is a complex process – vintners cannot just make a label and be done with it. They need to carefully consider target audiences as well as the values and messages of their own brand.

Here are a few wine label trends that brands should consider:

1. Location is crucial
Every location produces a different type of wine. A bottle from Europe may be more attractive to some customers, while others may look for wine from the United States. This may be particularly important when selling wine abroad, as a foreign wine may attract more interest than a domestic bottle, regardless of market.

“The U.S. is now the No. 1 market in the world, and it is a target for imports,” Wines & Vines editor Jim Gordon told Wine Brands Blog. “This sets the stage for great packaging and labels. More impressive than the market growth is the growth of U.S. wineries, which took off after the Millennium, even faster than sales.”

Wineries should celebrate their heritage on their labels. Not only can location be a key selling point, it is an important piece of information to provide to customers.

2. Appeal to the right demographic
Two of the top buyers of wine – millennials and baby boomers – could not be any more different, and as such, vintners need to take different approaches when engaging them. Younger buyers may respond to quirky labels that are fun and energetic. Interesting product names, quick-response codes, funny promotional blurbs, outrageous bottle design – these are all elements that appeal to millennial buyers, according to Wine Brands Blog.

Baby boomers, on the other hand, may prefer a more traditional approach. Bold fonts and simple yet classy label designs may give a bottle a more upscale feeling, so if vintners are launching wine products for older crowds, a more classical approach may be necessary.

Of course, location once again plays a pivotal role in the design of wine labels. The news source was quick to note the Chinese market, much like baby boomers, responds better to traditional labels, so that is worth bearing in mind.

3. Custom Labels for Homemade Wine
If winemakers are just starting their own wine businesses in their homes, custom labels for homemade wines are ideal. Whether they are looking to sell their bottles or simply want to start making wine as a hobby, labels can add a lot of class to these projects. Labels are important for establishing a brand and are vital parts of the packaging – even the best wine will have trouble making sales without a great label.

Working with a Custom Printing Company for Homemade Wine Labels

While they may sound expensive, hobbyists and startups alike can work with custom label printing companies to get high-quality, professional labels for inexpensive prices. Moreover, this can help inexperienced winemakers overcome some easy mistakes that first-timers may make on their own if they try to produce their own labels. For instance, a seasoned label printing company will help winemakers craft labels that will not wrinkle or degrade due to cellar moisture.

3 Steps for Creating an Outstanding Warning Label

Outstanding Warning LabelsWarning Labels are Necessities on Many Household Products

While most products are perfectly safe when used correctly, there is always the chance that someone could get hurt if they use certain items incorrectly. Perhaps the person is inexperienced in using the product or are children who do not know any better. Either way, it is critical that household products have noticeable warning labels to ensure proper usage and prevent people from accidentally harming or exposing themselves to dangerous chemicals or other hazards.

However, as Visual Expert explained, the problem with many warning labels is that they do not always work the way they’re supposed to. Perhaps they do not pop out on the label at all so people do not even see them, or maybe they catch users’ attention but do not effectively explain the danger. Here are a few steps product manufacturers can take to make more effective label products:

1. Users Must Notice Warnings on Product Labels
What is the point of issuing warnings on  product labels if customers do not even see them? A warning label must do more than simply be there – they must draw the attention of users even when people are not not looking specifically for them. This is especially the case when talking about products that may not seem harmful at first glance – for instance, consuming too many energy drinks in a day can be unhealthy, but how many people actually think about this?

As the news source noted, warning labels must be positioned as such so customers notice the warning, regardless of whether they are looking for it. People may be more wary of products that are known to be hazardous if used incorrectly, such as medicine or cleaning chemicals, but a noticeable warning label is even more critical for products that may seem harmless.

2. Custom Labels Help Customers Understand Warnings
Seeing warnings on custom labels is one thing, but how many customers actually understand the meaning? Conveying a warning that everyone will understand is a tall order. It is crucial to understand that not everyone has the same ability to interpret messages – a child may not comprehend complicated words, an older user may have declining cognitive abilities and a non-native speaker may not have the vocabulary to fully interpret the message.

This is why many warning labels use symbols and graphics to convey messages – it is just another way for brands to send a message to users. For example, a skull and crossbones is commonly used to denote poison hazards. A circle with a cross over a child means the product is not designed for children. There are numerous ways in which product manufacturers can communicate warnings in addition to simple text, so it is critical they explore these options.

3. Encouraging users to heed warnings
Once brands have gotten customers to notice warnings and understand them, they need to make a convincing argument as to why users should heed them. This sounds silly, but people are very willing to incorrectly use products if it is more convenient to do so. For example, if someone needs to go to work, they may wind up driving after taking medication that says they should not operate machinery.

The goal here is making a strong case to comply with the warning. For instance, CNN reported that the Food & Drug Administration wanted to force cigarette manufacturers to include graphic images, to reinforce warnings about the dangers of cigarettes. Although the initiative failed, it is a good example of ways brands can reinforce warnings. The goal is to convey the importance of the warning and encourage people to use products safely and correctly.

Label Design Tips for Launching New Products in 2015

Informative Product LabelsCustom Product Labels are Perfect for a New Year

A new look is perfect for a new year, and custom product labels are ideal for brands looking to turn the page on 2014 and open a new chapter. Whether brands want to launch new items or simply aim to refresh their image for 2015, packaging is often the best place to start as it helps companies make the optimal first impression.

New Product Labels for Any Occasion

There are numerous reasons brands may want to rethink their packaging and print up some new product labels. Here are a few common reasons companies take a look at their labels:

  • Product differentiation: If a product package does not jump off the store shelf and leave a mark on customers, brands may want to reconsider their labels. Standing out at retail is no easy task, but some of the most successful brands are those that manage to do so. Because people are visual by nature, a unique product package may be just what companies need to get customers to do a double take.
  • Reach a new audience: Product labeling is a great way to convey a brand’s messages and ideals in a visual fashion. Even something simple, such as changing the colors on the label, may lead to increased interest among some prospective customers. The most obvious example of this is the color pink – by adding pick accents or changing the background of a label to pink, product manufacturers signal that a product may be intended for women, helping the company reach a new market.
  • Rebranding: Brands are not stagnant entities. Some of the most successful brands in the world are those that change with time and the advancements of their industry. At one point, Apple was a computer manufacturer, now its a consumer electronics and media giant that reaches well beyond computers. As such, it is important product packaging and labels change as well. This can help brands embody new personalities or simply liven an old package up.
  • Special events: With the new calendar year will come all sorts of special events and occasions, and new labels may be a necessity to help celebrate. For example, a chocolatier may want to roll out a special Valentine’s Day label in February to capitalize on people buying treats for their significant others. Other popular holidays that may require special packaging include Fourth of July, Saint Patrick’s Day, Halloween and Christmas.

Labels for New Products Do Not Need to be Expensive

As companies conceptualize their labels for new products, it is crucial to remember that redesigning their packaging does not have to be expensive. By working with a custom printing company, brands can roll out new labels periodically throughout the year at a relatively low cost, which is crucial for companies that want to do seasonal labels.

Waterproof Labels for Maximum Product Durability

Waterproof LabelsDurable Labels Maintain Branding, Regardless of Where a Product is Stored

Consumers are not known for carefully handling products, which is why durable labels are a must for any product that could see some abuse. Whether it is a bottle of shampoo that might get wet in the shower, a water bottle stored in a cooler with melting ice or dish detergent stored by the sink, many consumer goods come in contact with water everyday, and they must have product labels that are capable of withstanding exposure to unfavorable substances.

Waterproof labels are tremendously important for branding purposes. What if someone uses a friend’s shampoo or hand soap and thinks it smells good, but cannot discern the maker because the label tore or faded after getting wet? This person could be a potential customer, but unless he or she deems it important enough to ask his or her friend, the individual will never know which brand was behind the product he or she really enjoyed.

Of course, this is also important in helping consumers tell different products apart. The obvious example of this would be shampoo and conditioner – if the labels on both products washed off in the shower, consumers may mix the two up and wind up mistaking conditioner for shampoo. There are numerous other potential product mix-ups as well – perhaps someone has a bottle of cola and soy sauce in a cooler for a picnic. If the label adhesive gets wet in the cooler and the labels fall off, people will be in for a surprise when they take a drink of soy sauce instead of the cola.

Customized Waterproof Labels Are Not Just for Identification

Branding is important to the success of any product, but customized waterproof labels are more important than just that. Labels often contain usage instructions, which are particularly important for preventing misuse of cleaning supplies that often come in contact with water.

When using bleach and ammonia for cleaning purposes, it is paramount the labels remain intact. This not only helps customers use these products safely, they often also give instructions on what to do for misuse or accidents – perhaps if either chemical gets in users’ eyes. Moreover, mixing the two can even lead to the creation of poisonous gasses, which can be avoided through proper identification of the two products.

Labels exist for more than branding – they are paramount to ensuring the safe use of products.

Using Waterproof Stickers on the Right Products

If products are likely to come into contact with water, it is crucial that waterproof stickers are used on the packaging. While this may sound straightforward, it is not always. For example, moisture in the air of wine cellars can cause wine bottle labels to wrinkle or slip off, even though they are not being submerged in water.

Everything from the adhesive to the paper liner used should be considered in order to ensure products are identifiable to customers and retain all important usage information.

Make Your Next Event a Splash with Personalized Water Bottle Labels

Beverage LabelsWater Bottles Don’t Just Hydrate

Events can be enlightening and engaging gatherings of some brilliant minds, but at the same time, attendees can become thirsty after all that talking. This is why so many events and conferences keep participants hydrated by passing out (or selling) water bottles to attendees.

However, these water bottles serve multiple purposes – they should not just be used for quenching the thirst of those at events. Companies can actually use water bottles as marketing and branding pieces at events, establishing themselves as thought leaders. When people walk by the venue, or if attendees bring their water bottles elsewhere, everyone will know which organization is handling the event due to the personalized labels featured on the containers.

Customized Water Bottle Labels Promote a Brand

Event holders should look into customized water bottle labels as a means of reinforcing their brand messaging. At events and conferences, everyone needs to stay hydrated, it helps them remain alert and aware. By using custom water bottle labels, brands can get free advertising among event attendees as well as when people walk by the venue, bolstering brand exposure for a significant margin.

The big upside to customized water bottle labels is that they are cost effective marketing tools. Organizing or sponsoring an event, particularly a large-scale industry conference or something similar, can be expensive. However, handing out water bottles with branded labels can be done for a fraction of the cost, which can be crucial for businesses on a tight budget. They do not need to spend big to leave a mark in their industries.

Bottle Labels Design Tips

That being said, crafting water bottle labels is not as easy as it may seem. Water bottles are stored at a variety of temperatures – they may be shipped in the back of a hot truck and then stored in cool freezers. They could also be carried around in coolers that fill with water as the ice melts.

Labels must be designed with all of the environmental factors in mind. If the adhesive melts in high temperatures, the adhesive could melt and the label bubbles. In cold temperatures or watery environments, labels are liable to slip off. Brands must keep this in mind as they choose the adhesive and paper liners for their water bottle projects.

Time is Running Out! Prepare for the Black Friday Rush with Holiday Themed Product Labels

Holiday LabelsHoliday Product Labels are Perfect for Capitalizing on Black Friday Sales

Although Black Friday is just a few short days away, there is still time for brands to print holiday product labels for their goods. Black Friday is one of the biggest sales holidays of the year, with millions of Americans shopping online and in physical retail stores to get the gifts they need for their loved ones. Savvy product manufacturers can capitalize on this sales holiday by creating limited-runs of goods complete with special labels.

Last year, as many as 141 million Americans shopped across the entirety of Thanksgiving weekend, with more than 92 million doing so on Black Friday itself, the National Retail Federation reported. Estimated expenditures across the weekend eclipsed $400 per person, with total retail spending increasing 3.9 percent to $602 billion nationally. Clearly, there is a lot of fervor around Black Friday, and by making special themed products for the sales holiday, product manufacturers may be able to benefit from the increased shopping activity.

Christmas-Themed Label Ideas for Black Friday

Black Friday is considered to be the start of the holiday season, so brands making special packaging may want to consider Christmas-themed labels. These labels will be topically relevant and help bring holiday cheer to shoppers.

Christmas labels could feature any number of different imagery or text – the key is presenting these elements in a way that will convey the feeling of the holidays. Snow-covered landscapes, Christmas trees, reindeer and sleighs, wrapped gifts, candles – these are all common motifs used on product packaging to ensure customers realize certain goods are of the holiday-inspired persuasion.

For some products, holiday labels are important because they visually tell customers what type of item it is. For instance, holiday-themed labels are frequently found on winter lagers or eggnog to help differentiate them from standard brews or dairy products. For other product categories, themed labels may just be a fun way to celebrate the holidays and get in the Christmas spirit.

Festive Labels Do Not Take Months to Print

Although the holidays are essentially upon us, it is not too late to print festive labels. Digital printing is a technique many label and sticker companies use to produce labels quickly, particularly for limited runs, and is perfect for festive packaging needs.

Custom Stickers Add Cheer to Company Holiday Gifts

Custom Holiday StickersHoliday Gifts for Employees Can Add Up

With November already upon us, many people are scrambling to buy holiday gifts for their friends, family members, coworkers and others in their lives. This includes businesses as well – they realize that recognizing their employees for a year of hard work has real benefits, and so many purchase presents for employees as a way of rewarding them.

Credit.com noted the average business spends $75 per employee during the holidays for parties and gifts, but that figure has the potential to balloon out of control if firms get too swept up by holiday cheer. At the end of the day, organizations do not need to spend a boatload on gifts for employees, but going the extra mile and giving them something special can make a world of difference.

Custom Stickers Do Not Have to Be Expensive Projects

One way brands can give employees something to remember is by utilizing custom stickers. By replacing product labels and stickers with a personalized version, companies can make their gifts more unique.

For example, instead of giving workers a chocolate bar with the regular wrapping, perhaps offer up a custom label with their picture or name. Businesses could even include a personalized message, commending them for a specific task done earlier in the year or simply appreciating them for their continued hard work. This makes a seemingly normal gift more meaningful and can add a sentimental edge.

Of course, a candy bar is only one example. Businesses could also use custom labels and stickers on other products, such as bath soaps, wine bottles and water bottles. The key is personalizing these products with messages and imagery, all while utilizing the company’s branding as well.

Holiday Stickers Add More Flair to Gifts

If companies want to go all out for their gifts, they could even use holiday stickers to add another layer of flair. In addition to personalized content, holiday-themed imagery such as snowflakes or wrapped presents could be added. This shows recipients that companies did not simply dig some branded merchandise out of the closet and give it to them as a gift.

Regardless of which approach brands want to take, the key is making a meaningful gesture toward employees. Even the small things count when it comes to making workers happy.