Water Bottles Don’t Just Hydrate
Events can be enlightening and engaging gatherings of some brilliant minds, but at the same time, attendees can become thirsty after all that talking. This is why so many events and conferences keep participants hydrated by passing out (or selling) water bottles to attendees.
However, these water bottles serve multiple purposes – they should not just be used for quenching the thirst of those at events. Companies can actually use water bottles as marketing and branding pieces at events, establishing themselves as thought leaders. When people walk by the venue, or if attendees bring their water bottles elsewhere, everyone will know which organization is handling the event due to the personalized labels featured on the containers.
Customized Water Bottle Labels Promote a Brand
Event holders should look into customized water bottle labels as a means of reinforcing their brand messaging. At events and conferences, everyone needs to stay hydrated, it helps them remain alert and aware. By using custom water bottle labels, brands can get free advertising among event attendees as well as when people walk by the venue, bolstering brand exposure for a significant margin.
The big upside to customized water bottle labels is that they are cost effective marketing tools. Organizing or sponsoring an event, particularly a large-scale industry conference or something similar, can be expensive. However, handing out water bottles with branded labels can be done for a fraction of the cost, which can be crucial for businesses on a tight budget. They do not need to spend big to leave a mark in their industries.
Bottle Labels Design Tips
That being said, crafting water bottle labels is not as easy as it may seem. Water bottles are stored at a variety of temperatures – they may be shipped in the back of a hot truck and then stored in cool freezers. They could also be carried around in coolers that fill with water as the ice melts.
Labels must be designed with all of the environmental factors in mind. If the adhesive melts in high temperatures, the adhesive could melt and the label bubbles. In cold temperatures or watery environments, labels are liable to slip off. Brands must keep this in mind as they choose the adhesive and paper liners for their water bottle projects.