Lightning Labels Blog

Have you ever wondered why you should consider ordering a press proof if you are concerned about matching colors precisely? Do you need help putting colors together for your next label design? Or are you wondering where to start when it comes to choosing colors for your company logo? If so, you have come to the right place. Here in the Lightning Labels Blog Color Archive, you will find answers to these questions and more. And if you have a question about color that we haven’t answered here on the blog, please let us know. We’d love to hear from you!

We tend to take the full spectrum of colors for granted.

Let’s take a look at some of the companies whose products or brands would suffer without the benefit of a full color label.

Popsicle

Before, we have a box of glisteningly sweet, cold, refreshing, fruit-flavored frozen delicacies. After, we have… what? A McCarthy-era warning about the feared superiority of Soviet nuclear… Read the rest of A World Without Full Color Labels

This entry was posted December 8th, 2011 by Jessica Wiener in Color | No Comments »

Colors are more than just visual cues — they can evoke emotions in consumers and completely change how they feel about specific products and services.

As a KISSmetrics report indicates, 93 percent of customers judge products by visual appearance, compared to the 8 percent and 1 percent, respectively, who go by texture and smell. Additionally, 85 percent of customers say color is one of the primary reasons they purchase a product.

Colors can also become associated with specific brands. Four out of every five consumers say that vibrant colors help them remember brands.… Read the rest of Color Me Surprised: The Importance of Color in Label Design | 1 Comment

This entry was posted September 21st, 2011 by James Lowry in Color | 1 Comment »

I often say a label is your most important marketing vehicle. Because of this, it is important to perfect your label design — including its color scheme. If you or your designer are struggling to put together that perfect combination of colors, you might want to check out COLOURLovers.

My Love of COLOURlovers is Not Blind

I adored this site from the first time I laid eyes on it. Over the years, my adoration has blossomed into a love that continues to grow stronger. Back in the day, COLOURlovers was a fairly simple site where you created bars of color schemes similar to paint store swatches, and then shared them with the COLOURlovers community. Since then, the site has added many tools to assist you in the creative design process.

That said, the basic building blocks of COLOURlovers are still there. There are just a lot more building blocks. As of this writing, you can browse more than 1,600,000 user-generated palettes to use as starting points for creating your own. If you want to view new palettes as they are created, you can sign-up to have them streamed to you through an RSS feed.

Now let’s look at one of the many cool tools COLOURlovers now offers.… Read the rest of Why I Heart COLOURlovers | 4 Comments

This entry was posted August 4th, 2011 by Christy Correll in Color, Graphic Design | 4 Comments »

Color matching just got a little easier and lot more accurate with Pantone LLC’s release of a handheld device  named CAPSUREâ„¢. The ultra-portable device measures the color of any any surface — including highly textured textiles and small, multi-colored patterns — and matches it to a PANTONE® Color. A hundred colors at a time can be stored on the device for easy reference.

Image capture technology lets users preview what they are measuring with CAPSURE™ on its 1.75-inch color screen in real time.  Those images are then stored on the device… Read the rest of High-Tech Device Simplifies Color Matching, Improves Accuracy | 1 Comment

This entry was posted October 26th, 2010 by Christy Correll in Color | 1 Comment »

When you place a custom label order with Lightning Labels you have a choice. You can request a PDF proof of your artwork or a press proof (also called a hard copy proof). Here is a quick guide to help you decide which proofing method you should choose.

PDF Proofs

The biggest advantage of PDF proofs is speed. Our prepress department usually turns a proof around within 24 hours, sometimes it happens… Read the rest of PDF vs Press Proof - Which Should You Choose?

This entry was posted January 26th, 2010 by Peter Renton in Business of Labels, Color, Labeling Basics, Printing | No Comments »

Color authority Pantone has released its quarterly Fashion Color Report for Fall 2009. While the report is aimed primarily at fashion designers and retailers, one would do well to keep its predictions for what colors will be hot this autumn in mind when choosing colors for any marketing materials, packaging designs, Websites and, of course, custom labels you are designing.

What Will Be

This entry was posted July 24th, 2009 by Christy Correll in Color | 4 Comments »