New Book on Digital Label Printing

Michael Fairley, known the world over as one of the most knowledgeable people in the label industry, has just written a new book about digital label printing. Wow. I wish I had this information when I started Lightning Labels back in 2002. Of course, back then most of the information and products mentioned in this book didn't exist.

The book is called Digital Label Printing - A 'How to' guide to technology, materials and performance for the label converter. It is jam packed full of useful content. If you are considering buying a digital label press, you have to read Chapter 2 which contains probably the most comprehensive review of digital label presses ever written. Even though I follow developments in digital label printing closely, there were presses that Fairley reviewed that I had never heard of. It is very up to date, including new developments that occured just earlier this year.

Like most of Fairley's books, the text is combined with many photos, charts and graphics that make the content easier to read. He even provides screen shots of software packages as well as plenty of label samples.

Now, in the interests of full disclosure, my partner Steve Smith has chatted with Mike Fairley several times about Lightning Labels at industry conferences and some information from their conversations has made it into his book. Check out Chapter 8 (page 74) for a brief description of our business model that Fairley used as an example of a label company using the internet in innovative ways. Regardless of that, I would still give this book a glowing review. It is the most thorough review ever undertaken of this narrow niche of the business world we call digital label printing.