These are not the best of times. With some $2 trillion of stock market
wealth wiped out in recent weeks and with most economic pundits saying
it is not a case of if but when a recession will happen, many of us
turn our thoughts to how best to save money. If you have products to
sell you need to buy labels, so below are five ways you can save money
when buying custom labels.
1. Choose the smallest sized label
The smallest sized label uses less material and less ink so is always going to be less expensive. However, to get the most bang for your buck you need to understand how label printing presses work. Here at Lightning Labels we use 12" wide label material on our HP-Indigo WS4500 label presses. So if you have a 4" x 5" label, you might consider going to a 3.5" x 5" label, because a 3.5" x 5" label will fit better on our press (3 across versus 2 across for the 4" x 5") and the savings will be substantial for choosing a label just 0.5" smaller. I invite you to play around with our Instant Online Label Quoter and choose various different sizes to find out the best value size you can work with.
2. Gang all label orders on same size
If you can gang all your label orders on the same size with the same material, your order is treated as one job. This point, above all else, will save you the most money. For example, you may need labels for a 4oz container and an 8oz container, the obvious thing to do here is to have two different label sizes. But if you can make do with one common label size you will save yourself possibly hundreds of dollars in label printing charges. Of course, in some circumstances it may not be possible, but the fewer label sizes you use the more money you will save.
3. Order on the least expensive material
Our standard material is white BOPP - it is also our least expensive material. This combined with the high gloss laminate will provide you with the least expensive option for your labels. Even though this is the least expensive option you are not compromising on quality in any way. Your custom labels will look fantastic, be waterproof and oilproof, and be highly resistant to normal wear and tear.
4. Make sure your label is correct
One sure fire way to waste money when ordering labels is to make a mistake and then have to reorder the very same labels. We encourage every customer to check your artwork thoroughly before placing an order so errors can be corrected before they even get to us. As a further backup, we are happy to provide press proofs free of charge to you so you can see exactly what your labels will look like when printed. Always check your proof very carefully for any errors and make sure you are happy with the result before giving us the go ahead.
5. Don't be in a hurry
Here at Lightning Labels we treat every job as a rush job, so there are no additional fees for rush charges. However, unless you are local here in the Denver area, you will have to get your labels shipped. The difference in ground rates and overnight rates for UPS is substantial, so you will always save money if you are not in a hurry so your labels can be shipped ground.
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