Lightning Labels Blog

This archive covers a wide range of topics related to the business of printing custom labels and stickers. From tips and tricks for designing labels that sell products, to news about the label printing industry and Lightning Labels, you will find it here in the Business of Labels Archive.

The Internet has opened up a lot of exciting advertising opportunities. This is a good thing, for sure. Like many things in life, however, more choices often means more confusion — at least in the beginning. If you’ve ever visited a new restaurant and been handed a 10-page menu, I’m sure you get what I mean.

So it is not surprising that I am often asked which is better for my business — print or online advertising? In the latest edition of Label & Narrow Web Magazine, James and I tackle this question head-on. We clear through the clutter for you by summarizing the pros and cons of each medium, and then provide  you with a checklist of questions you should consider when planning any type of advertising campaign.… Read the rest of Print vs. Online Advertising: Which is Better for Your Business?

This entry was posted October 12th, 2011 by Christy Correll in Business of Labels | No Comments »

‘eConversion’ Published in Label & Narrow Web Magazine, Written by LL Staffers

I think most of you would agree with me that businesses across all industries need an online presence in order to survive in today’s competitive marketplace. The narrow web industry is no exception. If you are a converter, you probably know you need to move your marketing campaigns online, but might be having trouble getting started because you don’t know where to start.

Perhaps you have turned to the Internet for help… Read the rest of Traditional vs. Online Marketing Techniques Explored in New Column for Converters

This entry was posted June 9th, 2011 by Christy Correll in Business of Labels, Lightning Labels News, Technology | No Comments »

Deadline is June 30, 2011

If you are a narrow web converter, then you are probably a member of the Tag and Label Manufacturers Institute (TLMI). And if you aren’t, I encourage you to consider becoming one. TLMI membership offers many benefits to narrow web converters, including the privilege of entering the association’s prestigious annual awards competition that is now accepting entries.

The deadline to submit entries for TLMI’s 34th Annual Awards… Read the rest of Call for Entries: TLMI Competion for Narrow Web Converters

This entry was posted April 13th, 2011 by Christy Correll in Business of Labels | No Comments »

Dscoop’s new website is as as easy to use as it is easy on the eyes.

Tailored towards members of the Digital Solutions Cooperative, a global community of HP Graphic Arts users and experts, Dscoop.org’s new features include:

• Customizable user profiles
• Personalized news feed and digest emails
• Discussion forums and listservs
• Ability to edit membership directory listings
• Integration with major social networking sites such as LinkedIn and Twitter
• Mobile app downloads for iPhone, Android, Blackberry, and Palm devices
• A resources archive that includes past conference proceedings, Dscoop Quarterly issues, and webinars

This entry was posted February 24th, 2011 by Christy Correll in Business of Labels, Printing | No Comments »

WhatTheyThink, a  leading online news source for the printing industry, released this video interview today with Lightning Labels General Manager James Lowry. WhatTheyThink filmed James at the DSCOOP conference in Dallas earlier this year as he discussed his business philosophy, which is based on keeping business practices simple… Read the rest of Lightning Labels GM Discusses His Business Philosophy in WhatTheyThink Video

This entry was posted August 17th, 2010 by Christy Correll in Business of Labels, Lightning Labels News | No Comments »

New labeling requirements will make it easier for consumers to conserve both energy and cash when it comes to buying light bulbs. It will also enable them to more accurately compare the brightness of different types of lighting. The Federal Trade Commission’s ruling that requires new labeling on light bulb packaging will go into
effect mid-2011. It means that front-of-package labels will be required to feature the estimated annual energy cost for that particular type of bulb as well as indicate… Read the rest of New Labeling Requirements for Light Bulb Packaging Win-Win for Consumers, Environment | 3 Comments

This entry was posted August 2nd, 2010 by Christy Correll in Business of Labels | 3 Comments »