Category Archives: Business of Labels

This archive covers a wide range of topics related to the business of printing custom labels and stickers. From tips and tricks for designing labels that sell products, to news about the label printing industry and Lightning Labels, you will find it here in the Business of Labels Archive.

New Year, New Label Design Ideas

Technology, Informed Buyers Drive Label Design Ideas

Precedents for what’s coming in the world of label design have been set by transformation from a chiefly print to technologically advanced digital world. Keywords-—other than being buzzwordy and trendy—-weren’t foremost in the lexicon of content development in a print world. However, with the advent of digital, keywords became instrumental to SEO—-and therefore to how content was written. Labeling for online sales suddenly became essential.

Labeling for Informed Consumers and Online Sales

Traditionally, labels have followed many of the same rules that applied in a print-dominated world: stand out, compel, and shock with strong graphics and copy. Now however, labels are more than that—-they also are conduits to additional information and messaging. For example, QR codes on labels increasingly re-direct readers to more expansive information on a website or other digital platform.

There’s also the “wow” factor of how you present a product with a bunch of whizbang techno-tricks that go way beyond traditional design and function. One relatively recent example is beer packaging that tells you when the product needs chilling.

So, all this technological wizardry raises the question of how important stellar graphics and content on a label are to product success, given the opportunity to bowl people over with the latest, tricked-out technology and/or other sites where they can go to get more information.

Given the myriad options that technology offers, where do you draw your label lines in the New Year? Following are some guidelines for custom product labels to help think through the best strategy for you:

  1. Tie your label to product “persona.”

    Products carry their own personality. Is yours straightforward and simple, trendy and trendsetting, or somewhere in the middle? Once you’ve listed out basics of your product persona, match them up to label characteristics.

    Here’s an obvious (hopefully) example of what not to do: Your product is simple, organic and green, and not genetically modified. You’d likely avoid a fancy, bells-and-whistles technology label that screams high-tech and contains elements that generally don’t pair well with all-natural (such as a thermostat that tells you if your beer is cold enough).

    Conversely,  a high-torque energy drink typically will appeal to high-energy, high-tech buyers influenced by technology, bold graphics, and possibly shocking copy.

  2. Labeling for online sales vs. traditional retail.

    Where will the lion’s share of product buyers see you? Will it be on a retailer’s shelf, or online? Or, will commerce come substantially from both? Then, decide on and design labels accordingly. In cases where both are weighty, think about separate labels with distinct messaging. Or, determine if a one-size-fits-all label truly will appeal in both environments, or just succeed in saving money initially (but costing you sales later). Labeling for online sales may have different requirements than labeling for traditional retail sales

    Look at the product in its immediate surroundings as well as brick-and-mortar/virtual considerations. For example, if you are marketing wine, check out primary sales channels. Are you typically on a liquor store shelf with tons of clever, graphically-sophisticated competitors? If so, determine what will make you stand out among those other choices. Here’s a possibility: a tiny label that promotes itself as a path to transparency, literally–see more of what’s inside the bottle.

  3. Increase sales by labeling for informed consumers.

    Consumers are becoming much more informed and demanding of information, particularly in areas where health and well-being are in focus. This trend likely will only intensify in the coming year, so when labeling for informed consumers, think carefully about what and how much education your buyers want. Then, make your label provide adequate education and/or refer people to more detailed information consistent with this analysis.

    Conversely, if your product is all about flash and pizzazz, it may be that the less said, the better. In these cases, high-tech label special effects, graphics, et al may produce many more sales than in-depth information.

Think About The Future Of Label Design

The New Year brings into focus new ways of considering your label’s role, look and feel. For label design ideas when labeling for online sales and informed consumers, Lightning Labels has the tools and expertise to guide you every step of the way. When you decide to make changes and/or add to your existing label line, we’ll help you get ‘er done.

5 Holiday Label Design Tips

Lighting Labels Offers Holiday Label Design Tips to Make Products Extra Festive

make holiday labels from Lightning Labels

Use these holiday label design tips to expand your reach this holiday season.

This holiday season, get ahead of the marketing game with holiday label design tips from Lightning Labels. This is the busiest time of the year for many retailers, novelty food makers and other businesses.

On top of getting products on the shelves, you need put together a seasonal promotional scheme that will ensure shoppers notice your brand.

Lightning Labels can help manufacturers large and small make their products command attention this holiday season with custom shape labels.

5 Tips for Making Holiday Labels

1. Create Holiday Labels for Different Markets
Customizing holiday labels for different markets can help improve your brand’s performance. It’s important to keep in mind what kind of person will be buying and receiving your products this holiday season. Are your products aimed at children? If so, make sure  your custom labels include family-oriented imagery that parents are likely to be attracted to.

You can also appeal to a wider audience by placing an emphasis on the winter season. Images of animals frolicking in fresh snow can have mass appeal, for example. Naturally, it’s best to save the pictures of Santa Claus and elves for younger children. In contrast, pictures of sleigh rides and fireplaces may have a nostalgic draw for older consumers.

2. Custom Holiday Labels can be Humorous or Austere
There are many different approaches you can take when making custom holiday labels. Many consumers respond positively to humor, but depending on the type of product you are labeling, a more traditional holiday theme may be better. Use custom shape labels to make funny images that stand out, or make a wreath or gingerbread cookie shape. In an aisle of holiday-themed packages, an interesting label shape is bound to catch the eye.

3. Do Something Creative
Distinguish your products from competitors’ by doing something innovative with your label. Extended content labels can peel off to reveal a special message or coupon code. You can also include a QR code that will take customers to a special holiday page on your website. Perhaps if you’re extra crafty, use a matte finish on labels, and include a handwritten message on top to make the most of personalized holiday gift ideas. Alternatively, you can opt for a peel-off label to make an attractive holiday sticker that customers can keep as a festive memento.

4. Choose Colors that Pop on Your Label
The shelves are likely to be full of red and green products this month. Try to differentiate your items by creating labels that feature variations of these colors or totally different ones. You can use blues, purples and whites to emphasize the beautiful winter weather. With the right imagery, any color palette will work. The more unique, the better.

5. Use a Trusted Label Printer
Lighting Labels is a cost-effective label printing solution for both small enterprises and large businesses. Our state-of-the-art printing technology gives eye-catching results that can enhance your brand.

Trendy vs. Timeless: Brand Longevity Drives Packaging Design

Familiarity Breeds Contentment in Packaging Design

custom labels from Lightning Labels

When designing custom labels, give careful thought to timeless versus trendy in packaging design.

Trendy vs. Timeless. Hostess Twinkies, Pepto-Bismol, and Arm & Hammer baking soda are three examples of products whose traditional label look and packaging design continues to draw the marketplace today. They’re well established and readily recognized. It wouldn’t make sense (at this point at least) to “fix what isn’t broken.”

However, if your product or company is a more recent entrant into the marketplace, give careful thought to timeless versus trendy—consider the demographics and psychographics of your marketplace in your effort to design an enduring brand look.

Obviously, this requires some savvy and, typically, investigation of your marketplace(s) to see what might resonate. Here’s the rub: Many products have many audiences, often very different. For example, strong buyers of a particular nutraceutical labels can span myriad age groups, economic strata and the like. While the common bond is the purchase of your product, those who haven’t yet become buyers need to be approached in ways that appeal to their buying preferences.

Younger buyers may want a colorful, trendy brand look that makes a bold statement, while older consumers may seek a more clinical look and feel that imparts professionalism and a no-nonsense approach.

How do you design a label that can adequately address multiple audiences? Or, do you need to create different designs to target each substantive audience?

As a practical matter, the latter can be extremely costly—in terms of resources, time and money. Plus, it can dilute brand recognition. Conversely, the one-size-fits-all approach may not resonate with some would-be buyers.

Given these pragmatic constraints, here are label design tips that can bridge the gap:

1. Survey existing customers (or likely prospects if you’re a start-up) to determine likes and dislikes around graphics and branding. As part of this process, establish why they bought and continue to buy your product line. Try to get answers to such questions as: Do different audiences buy because of reputation first, with label appearance playing a role chiefly as an identifier and supplier of needed information? Do some people buy because of your label look and feel, while others buy for other reasons? What are potential upsides and downsides of changing your branding, including label look? Do they seek information that you’re not currently providing on your label? Do they want that information on the label itself, or is placing a QR code/website address on the label linked to more in-depth information the preference?

2. Conduct Internet research to address consumer buying habits and preferences (both in general and for nutraceuticals specifically) based on a variety of demographic and psychographic data. Then, overlay this general information with your existing buyers to see where the dots connect and where they don’t. It’s probable that, unless you’re willing to create different label looks to market to numerous audiences, you’ll have to prioritize your hierarchy of importance.

3. Test out perceived preferences via focus groups representing different audiences to see how the resulting one-size-fits-all branding and messaging grades out across a range of buying habits, preferences and needs. While formal focus groups can yield a variety of meaningful insights, informal testing through your existing networks of friends, family and colleagues also can be revealing and valuable. Based on the results of your testing—both formal and informal—you can fine-tune your approach for the larger marketplace.

Armed with all this information, you can then design labels that reflect your findings.

Custom Labels Can Make Or Break Product Appeal

What’s in a custom label? A lot of potential profits. Labels are one of the most valuable tools a company has to make its case to the marketplace. So, it’s wise to think long and hard before slapping just any label on your product. We will be happy to help you develop custom label solutions that best meet your needs.

Make Custom Product Labels Reflect Key Qualities, Uses

‘Simple Truth’ Line Features Straight-Forward Custom Product Labels

Custom product labels that reflect key product qualities and/or demonstrate appeal to a particular audience make it easier for consumers to make a buying decision.

custom product labels at the supermarket

Labels for products in Kroger do their best to stand out.  Photo: Rob Stinnett, Flickr Creative Commons

For example, Kroger supermarkets promote their “Simple Truth” line of natural and organic products. Their custom product labels generally emulate this simplicity with green as the primary ink color on a clean white or off-white background.

Their idea is seemingly simple: Look simple to promote the simplicity of natural and organic products (e.g., purity unadulterated with a bunch of complicated ingredients/processes). It also connotes affordability—simple product, simple price.

While Simple Truth obviously is designed to appeal to a variety of age groups, certain niche products may find success with niche-designed labels. How about a product label appealing to millennials that features nothing except a QR code and spartan information? Obviously, this focuses on a mobile-savvy marketplace while tending to exclude baby boomers and the like.

Make Product Label Printing Count

Here are some other ways product label printing can say volumes about an item’s qualities and uses:

  • Reinforce resilience. Products promoting healthful resilience need to feature labels impervious to water, oil and other environmental contaminants. Although subtle in some cases, a label that won’t stand up to the elements may convey to the buyer that the product won’t stand up to its quality claims either.
  • See red or go green. Printing labels on coated or uncoated stock can be extremely impactful to their appeal. A product wanting to promote environmental friendliness and conservation is much more likely to resonate if the label is earthy looking and feeling—with softer colors and a non-slick-looking stock. On the other hand, products promoting vitality and va-voom (in essence exhorting the marketplace to see red, a passionate color) will want to maximize the stark, slick, powerful nature of the product—likely meriting vibrant colors on coated stock.
  • Be artsy or scientific. For those developing nutraceuticals, there can be the dilemma of whether to develop an artistic, flowery label or a scientific-looking one. Examine your marketplace and desired outcomes. With homeopathic remedies, for example, one argument holds that the more scientific the labeling, the more professional and “scientifically valid” the remedy may appear to be to a wider range of the population. Others could hold that the remedy’s appeal largely to a metaphysical audience warrants a more whimsical, artistic look.
  • Get in shape. Tie label dimensions and shapes to the product message and use. For example, make a label for a weightloss product tall and skinny. When promoting bodybuilding products, consider a beefy and broad-looking label. Organic certified products can reinforce their position with a label shaped like a certification seal.

Use Labels for Products That Send a Strong Message

From earth-friendly labels made of corn to vibrant colors and effects, labels for products offer the opportunity to convey and reinforce many key messages, both about product quality and attributes. When you’re ready to review or renew your options in the label arena, we stand ready to help.

Right now, Lightning Labels is offering 10% off ordering product labels through Aug. 9, 2013, plus a chance to win a new gas grill using promo code THANKS01 at checkout. By placing an order, customers will be automatically entered for a chance to win. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer cannot be combined with any other offers or promotion. No purchase necessary. Visit Lightning Labels.com for more information. See rules for details.

Custom Labels & Stickers Help Consumers Make Heart-Healthy Choices

Happy Heart Month!  Are Your Custom Labels and Stickers Ready?

American Heart Month and Custom Labels and Stickers

Help consumers celebrate heart health throughout the year with custom labels and stickers.

Millions of consumers are focused on their hearts this month, but not just in the spirit of Valentine’s Day. Health organizations have named February American Heart Month to raise awareness of heart disease and healthy living.

Every year, more than 700,000 people in the U.S. have a heart attack and roughly 600,000 die from heart disease, making it the leading cause of fatality in the country, according to the Centers for Disease Control and Prevention. Organizations and brands have taken the opportunity to embrace Heart Month by educating followers and helping them make healthy lifestyle changes.

Why Should My Printed Labels and Stickers Market Heart Health?

There are many reasons why marketing around Heart Month and other healthy causes is a good idea. First, it gives consumers a better understanding of your brand’s personality. By encouraging heart awareness on your printed labels and stickers, you’re showing consumers the cause is important to your company and that you care about consumers’ health. In addition to boosting your brand’s reputation, this helps shoppers understand that you are a reliable health resource and that your products are a part of a positive lifestyle.

Meanwhile, revamping your packaging is a great way to reel in new customers and remind existing consumers of the value of your products. For example, changing your label background color to bright red for Heart Month is sure to catch shoppers’ attention.

Finally, because digital printing makes temporary design changes extremely easy and affordable, there’s no reason not to try a new temporary packaging design.

3 Ways to Show Your Love for Heart Month with Custom Packaging Ideas

To give your products a makeover that will attract consumers and boost your brand cred during Heart Month, consider the following custom packaging ideas:

1. Add a Splash of Color
Red isn’t just the color of heart month – it’s an extremely powerful color, and seeing red can increase a person’s breathing and pulse rate. It’s no wonder advertisers love it! Red can stimulate a variety of feelings and sensations, including energy, appetite and urgency, according to ThinkQuest. Throwing a lot or just a hint of red into your labels could boost your product’s visibility and appeal.

2. Use Text To Educate Consumers
Consider incorporating a small amount of text in your product’s packaging to explain Heart Month and how your product fits into a healthy lifestyle. Remember to keep phrases short, unique and intriguing. It’s a good idea to highlight any special product ingredients and use buzzwords related to wellness, health and weight loss.

3. Take Consumers Beyond February
Sure, February is the official month for heart health, but that doesn’t mean you can’t help consumers get and stay healthy throughout the year. Consider changing up your custom labels periodically to include different inspirational quotes related to well-being or give exercise tips. Digital printing can place high-quality images and texts on labels, so don’t limit your brand’s marketing capability by keeping packaging too simple or ordinary. For food items, consider creating a healthy recipe that features your product and showcase it on the back of packaging.

To help businesses embrace American Heart Month, Lightning Labels is offering a sale that runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

The Importance of Being Earnest on Custom Labels

Monster Decides To ‘Tell All’ On Custom Labels

custom labels

The importance of being earnest on custom labels is anything but farcical.

Oscar Wilde’s famous play, “The Importance of Being Earnest,” was labeled a farcical comedy. When it comes to information on custom labels, the importance of being earnest is anything but farcical.

Label disclosures are all the rage. On one end of the continuum are manufacturers who want to proclaim their purity and high quality, with such labels as “organic” and “natural.” Then, there are those energy products where full disclosure—or lack thereof—is proving controversial.

Recently, a TV episode of  “The Good Wife” featured a mock trial about an energy beverage company accused of hiding from plain view that their product contained high amounts of caffeine and guarana. Because of product classification as a supplement, they weren’t subject to the more stringent labeling disclosures required of nutritional products.

In the case of Monster, life imitates art, in reverse. According to CBS News, “Monster Beverage Corp. will change labeling on its cans so that its energy drinks will no longer be considered dietary supplements. This move requires different labeling rules under Food and Drug Administration guidelines, including the notable addition of the drink’s caffeine content…Monster’s CEO told the industry tracker Beverage Digest that the cans will now list ‘Nutrition Facts’ rather than ‘Supplement Facts.’”

This is good policy, especially amid heightening reports of adverse health reactions to some energy drinks and supplements. But, it also highlights a key tenet of good business: Tell the truth, the whole truth, and nothing but the truth.

Two Simple Guidelines for Product Labels

Here are two simple, common-sense and incredibly important guidelines for manufacturers deciding on information for product labels:

  1. If you can’t prove it, don’t say it;
  2. Don’t hide behind regulatory requirements to limit disclosure.

Regarding the first guideline, claims of “organic,” “natural,” and “green” products sometimes are at odds with the truth—as are heart-healthy and other “body betterment” statements. In today’s see-all, tell-all social media-driven world, the truth will come out somehow, sooner or later. It’s better to err on the side of listing factually documentable information than making claims that later may be shot down—damaging a company’s reputation and product(s) in the process.

Regarding the second guideline, the same pitfalls await companies that don’t disclose all important information on their labels—regardless of FDA or other regulatory requirements. For instance, a nutraceutical product manufacturer claiming “supplement” status to avoid more stringent FDA-mandated disclosures, may soon find itself in the crosshairs of the court of public opinion—especially when emergency departments start reporting admissions tied to energy supplement consumption.

While some companies zealously protect their “proprietary mixtures,” claiming the legal right to protect their property or patent, this policy may fare poorly in the marketplace. Increasingly, consumers are reading labels closely and demanding to know exactly what they’re getting. This is particularly true in the case of allergy-related discussions around everything from processing in factories where peanuts are present to gluten. In the long run, consumers will remain loyal to those companies offering full, truthful disclosure—and run from those that don’t.

Rethinking Digital Label Printing Updates?

Companies wanting to enhance transparency and authenticity on their labels no longer need to stress about redoing them. With digital label printing, cost and convenience are two benefits, versus being barriers to entry. So, feel free to redo and re-label.

For a highly economical option, Lightning Labels is offering a President’s Day Sale that  runs through March 1, 2013. Take 15% off new label orders by using code PRESDAY15 at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

Sales Spike in Nutraceutical Labels in the New Year

Consumers Keep An Eye On Labels After Setting New Year Weight Loss Goals

Nutraceutical Labels and Stickers

Nutraceutical labels and stickers show their importance as sales spike in the New Year.

Denver, CO, (January 9, 2013) – Lightning Labels, a custom label and sticker printing leader, is seeing a surge in nutraceutical label sales as businesses dive into the most popular time of year for weight loss product purchases. While shedding pounds and eating healthy consistently rank highly among America’s most popular New Year’s resolutions, shoppers in the U.S. are becoming more health conscious about the food, drinks and supplements they consume. 2013 is expected to also see a sustained boost in health product sales.

“The nutraceuticals market has a healthy outlook for 2013 and beyond, based on growing consumer interest in overall wellness and recognition of dietary deficiencies,” said Sean Moloughney, Editor, Nutraceuticals World. “U.S. supplement sales have closed in on $30 billion, according to Nutrition Business Journal, and are growing at a strong rate. Meanwhile, consumer confidence has been steady at around 85 percent in recent years, according to the Council for Responsible Nutrition. Consumers of all backgrounds and demographics are thirsty for health products.”

Lightning Labels Offers Marketing Tips for Custom Nutraceutical Labels and Stickers

To ensure products are meeting all federal regulations, manufacturers can list product ingredients on nutraceutical labels and stickers in very small and legible type, thanks to Lightning Labels’ high-resolution digital label printing. There are three strategies companies can use to design and market their nutraceutical labels and packaging that can increase sales and garner attention.

1. Labels and stickers should reflect the product. As businesses prepare their products for store shelves and online shopping outlets, marketing professionals may consider sprucing up their brand packaging to inform consumers of the healthy products that can help them achieve their personal wellness goals.

Label design and font should reflect the contents of the bottle or box. For example, if products are plant-based, brands may consider using earthy hues and a flowy font that is reminiscent of flowers and vines.

2. Highlight important words and ingredients on labels and packaging. Because shoppers are looking for healthful products, manufacturers may want to bold ingredient and instruction information that contain popular weight-loss buzzwords, like “metabolism,” “organic,” “natural,” “diet,” “cleanse,” “refresh” and “healthy.” It’s also a good idea to consider including any awards and taste-test voting results in addition to any special preparation techniques used to create the product. Lightning Labels is committed to the environment and uses green digital printing techniques, which may fit right into a healthy product’s marketing campaign.

3. Customized labels and stickers are key. Colors, font and images are customizable with Lightning Labels so products and manufacturers can stay true to their brand and marketing campaign while still letting consumers know the benefits of these healthy products. it’s never been so easy for companies to be recognizable and unique.

When producers order labels and stickers from Lightning Labels, they will get a great unit price no matter how large or small the order. Digital printing makes creating short run custom labels very economical and helps control costs, which allows manufacturers to test new products without having to pay a major investment fee for product labeling.

Think Beyond Food and Drink Labels

As the wellness product market continues to expand, consumers are seeking more daily products that complement a healthy diet, from personal care and beauty enhancements to cleaning and cooking supplies.

Lightning Labels’ digital printing press embellishes the product with vibrant colors and sharp type to reflect the brand’s quality. Whether the business needs bright hues or soft details, waterproof custom labeling materials are a great choice for packaging essential oils, herbal remedies, vitamins, herbs and other homeopathic nutraceutical products.

Eco-friendly labels are also available for companies that want to practice what they preach, including high-quality label materials made out of BioStone, recycled kraft, recycled vellum and EarthFirst PLA, which can attract the attention of health-conscious prospects who want to support companies that do their part in preserving the environment.

Meanwhile, full-color HP Indigo digital printing presses also create the perfect packaging design for soap labels. Lightning Labels has no setup fees and does not charge extra for access to unlimited colors.

For those ready to take advantage of discounts on product labels and stickers in the New Year, Lightning Labels is offering a special New Year Sale: Take 10% off new online orders through January 18, 2013, using code NEWYEAR at checkout. The maximum discount for orders is $1,000. Free ground shipping is available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on FacebookTwitter (@LightningLabels), and Google+.

Digital Printing Leader Lightning Labels Announces Marketing Tips for Custom Labels

Lightning Labels’ new marketing tips remind consumers that customized labels give businesses the option to look expensive, even on a modest budget

Creating high-quality customized labels with Lightning Lables can be affordable and fast

Lightning Labels, a custom label and sticker printing leader, encourages businesses and manufacturers to incorporate customized labels into their current marketing scheme in a new release of industry tips. Not only can personalization increase brand awareness, but it can give customers the impression that a product is high-quality and expensive – a factor that is desired by many consumers and manufacturers alike.

“Traditionally, big companies were the ones who could afford to take advantage of high-quality label printing, but times have changed,” says Business Development Manager AnneMarie Campbell. “Digital label printing offers companies with short-run needs a very high-end, full-color product, even on a lower-end budget.”

High-quality label design benefits:
Customized labels are used for many reasons – including branding and design purposes, giving instructions about how to use a product, to list ingredients and identify what a product is and what it is used for – but they are extremely helpful as a marketing device. Although some products themselves have the ability to catch peoples’ attention, manufacturers may use custom labels as a way to portray the value of their product to a target audience.

With all of the competition for shelf space among products that have similar purposes, marketers are doing everything they can to stand out and gain customers. With this said, consumers are more likely than ever to compare products to ensure they are getting the best value for the price. Even the smallest-scale manufacturers can remain competitive and produce high-quality labels that capture attention and entice people to try their products.

Luxe labels are more affordable than ever:
Although large companies and manufacturers previously dominated the field of customized labels, that is not the case any longer. Technological advances in digital printing and the affordability of producing small runs of labels when necessary give even the smallest entrepreneurs, label-makers and manufacturers the ability to remain competitive and utilize expensive-looking labels, but without the added cost.

While some may assume that it costs more to print custom labels using multiple colors, it is actually a myth. Lightning Labels offers manufacturers with limited budgets and resources the ability to print labels using full-color graphics for the same price as it would be to print using just one color.

Label material quality matters:
Although custom labels can come in many shapes, sizes and concepts – whatever the manufacturer can dream up – Lightning Labels reminds consumers that materials do matter. If full-color printing and high-end design concepts are printed on mediocre materials, the purpose may be lost and the consumer won’t appreciate the effort put into the label design.

Lightning Labels offers a variety of high-quality custom label and sticker materials, including attractive labels made out of Satin Cloth (a woven satin acetate cloth) and gold polyester – both enticing options that many assume are too expensive, but are accessible by even the most budget-minded manufacturers.

For those ready to run with these new marketing tips, Lightning Labels is offering special Holiday Savings: Take 10% off all orders (new and reorders) through December 18, 2012, using code HOLIDAY12 at checkout. Plus, Lightning Labels is giving away an iPad Mini to one lucky customer during December! The maximum discount for orders is $1,000. Free ground shipping is also available on regularly priced orders shipped within the U.S. and Canada, though shipping charges apply for printed press proofs. This offer cannot be combined with any other offers or promotions. Orders placed using code HOLIDAY12 qualify as entry for the chance to win an iPad Mini. Lightning Labels is not affiliated, endorsed or sponsored by Apple®.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on  FacebookTwitter (@LightningLabels), and Google+.

Stop Making Excuses For Not Testing Custom Stickers And Labels

Prevent Errors, Wasted Resources By
Printing Small Label Batches

Custom Labels

Sufficient testing can improve a marketing and label campaign.

Chances are you wouldn’t make a big decision without doing a bit of background work first. Why should it be any different when creating custom labels and stickers? If you’re considering going on vacation, you will probably compare resorts, airfare and travel accommodations. If you are thinking about making a large purchase, you may shop around to find the best deal. Manufacturing labels for your unique products and marketing campaigns shouldn’t be a guessing game, either.

3 Reasons People Avoid Testing Their Labels
Despite how easy it is for people to test their custom sticker and labels before buying them in bulk, many still avoid doing so. Why? Here are three reasons people skip testing (and why it’s not recommended to do so):

“Testing labels is too expensive.” - Although this seems like it may be a viable reason, it’s just a myth. Lightning Labels offers consumers cost-effective and wallet-friendly digital label printing costs for small batches of their desired order, which is actually less expensive than ordering large quantities of a label they are unsure about.

“I already know what I want.” - It’s common that product manufacturers do have an idea of what type of label they want, but it may be because they are unfamiliar with the variety of sticker and label materials available to them. People may have heard of eco-friendly labels made of stone and post-consumer waste instead of trees and petrochemicals, but how will they know just how the materials work with printing designs and styles unless small batches are used as a test?

“My customers don’t want different labels.” - It can be difficult to know just what a targeted audience wants if people are not given an option. With that said, small batches of test stickers and labels can be used to discover whether customers are attracted to other designs, materials, sticker and label copy and more. Consider using different colors, font types and graphics and track sales – there may be more to learn from label testing than you think.

3 More Reasons Sticker And Label Testing Is Imperative
People may now understand why custom label testing is important, but it doesn’t end there. Here are three more reasons testing can better a marketing and packaging campaign and increase your sales.

Label testing can save you from embarrassment - Think about how humiliating it would be to send a letter or email with a glaring error to a client. If the person saw it, there is a possibility it could affect the business and they wouldn’t take the company or product as seriously as they would if the spelling and/or grammar were impeccable.

Instead of taking a grammar gamble, use label testing as a form of proofreading. Rather than risking making errors on a large number of custom stickers and labels, printing a small batch for testing will provide an opportunity to double- and triple-check for mistakes.

Testing makes decisions easier - Perhaps a manufacturer is torn between several options, and he or she is having a difficult time choosing which would be best for a current marketing and/or labeling campaign. Taking advantage of low digital label printing costs by ordering small numbers of several labels and designs can take the guesswork out of the difficult decision.

Small label batches increase design flexibility - Even if a person doesn’t think they need a marketing or labeling makeover, it’s possible that printing small batches of labels will produce new ideas that were not previously considered. Testing and selecting new colors, ink and materials may be key in making a product more modern and getting the label design out of a sales-hindering rut.

Innovative Packaging Design

Innovative, fun, or even weird packaging design can make or break a product’s sales. Doing something different with your packaging design can bring your brand media attention, spur new sales, attract new customers, and perhaps even earn a coveted “end cap” display space at your local pharmacy, department store, or grocer.

If you haven’t got the budget for a complete packaging redesign, however, consider drawing up a new custom label for your product. Done correctly, a new label can earn the same kind of attention as a whole new package. Remember, however: your long-time customers might be upset by any large changes to the brands they’ve grown to see as a part of their lives. The best redesigns also involve a level of customer outreach—reassuring your old customers that it’s only the packaging, not the product that’s changing is key.

Here are some examples of excellent packaging to get you thinking about your own packaging.

Kleenex “Fruit” Tissues

Why does Kleenex want to associate blowing noses and picking up gross things with fruit? Hmm. Whatever the reason, the packaging looks great and draws the eye. Plus I get to pretend that it’s a big piece of fruit I’m picking up when my cat throws up in the corner.

 

 

Bananagrams Word Game

If you hate the plodding pace of Scrabble but still love proving you know more words than your friends, you should give Bananagrams a try. Even if you don’t like word games, the game’s great packaging is likely to grab your attention. It’s genius is its simplicity: a few hundred-thousand letters (exaggerating) inside a cloth bag shaped like a banana. You can take it anywhere you can find a flat surface, then humiliate your friends with your superior vocabulary. Give it a whirl! Continue reading “Innovative Packaging Design” »