Category Archives: Business Management

Many of our customers here at Lightning Labels are small business owners, entrepreneurs, or both. We know what it takes to successfully launch a small business ourselves, as we were the only all-digital custom label printer in North America when we started out in 2002. Today, the custom digital label printing field is crowded with competitors, yet we remain the leaders in our field.

We have shared many of the business management lessons we have learned along the way as we have grown our business here on this blog. So if you a small business owner and/or entrepreneur seeking business management tips, you have come to the right place. Past business management blog posts have focused on how to get referrals, retaining customer loyalty, networking, prioritizing business tasks, and even social media marketing.

If there is a specific area of business management that you would like us to write more about here on the Lightning Labels blog, please let us know. We love hearing from our readers!

How to Track Your Competion Online

Tracking the competition online

Do you know that you should be tracking your competition online, but don’t know where to start? Then check out the eCommerce column in the July/August edition of Label & Narrow Web Magazine. This edition of eCommerce, co-authored by Lightning Labels General Manager James Lowry and myself, will give you step-by-step directions for monitoring competing brands online… Read the rest of How to Track Your Competion Online

Our Lightning Fast Service Just Got Faster!

Lightning Labels now ships most orders in just 2-3 days.

Standard Turnaround Time for Label & Sticker Orders Now 2-3 Days, Offered at No Extra Charge

Lightning Labels is pleased to announce that we are now shipping most custom label and sticker orders in just two to three days following proof approval.

Our increased turnaround time, which is now standard at no extra charge, has several benefits for our customers. Our ability to get orders out the door even quicker… Read the rest of Our Lightning Fast Service Just Got Faster!

Whole Foods Market Raises the Bar for Organic Bath & Beauty Product Makers

Whole Foods Market suppliers have less than a year to certify personal care products labeled as “organic” to the the same standards that organic food is currently certified under US law. The deadline for submitting their plans for compliance, however, is only a month away.

As of June 1, 2011, all personal care products labeled as “organic” and “made with organic ingredients” must be certified to the United States Department of Agriculture National Organic Program (USDA NOP) standard in order to sold in its US stores, the Austin-based organic grocery

Social Media Marketing for Small Business: Where to Start

Maintaining a social media presence on the Internet is vital for all businesses today, including small businesses and startups. But because there are so many different social media networks on the Internet to choose from today, it can be challenging to know where to begin. The Beginner’s Guide to Social Marketing video from Your Business Channel (featured above) gives an overview of what social media marketing is and gives some great advice for getting started with social media marketing that is tailored to small businesses like the ones that make up our

Reaching the ‘Hooray Zone’ in Business

How-to-be-happy-in-business-venn-diagram

I ran across this Venn diagram “How to Be Happy in Business” the other day on Bud Cadell’s blog, What Consumes Me, and immediately thought of the successful small businesses we have featured in our quarterly newsletter, The Lighting Flash. Whether or not they have ever seen Bud’s plan for reaching what he calls the Hooray Zone in business, they are following it. They have figured out what products and services they are most passionate about (What We

Celebrating Make a Referral Week

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John Jantsch at Duct Tape Marketing decided he was sick of all the bad economic news and talk of doom and gloom. So he decided to do something positive. He created Make A Referral Week for March 9-13, calling it the small business referral stimulus program. The goal is to promote small business and help stimulate the economy by making referrals to other small businesses.

Lightning Labels is participating in Make A Referral Week with this… Read the rest of Celebrating Make a Referral Week