Lightning Labels Blog

Beautiful New Die-Cut Labels From Villainess

We printed these beautiful labels recently for Villainess, an online bath and body products company based in Tennessee. They did a number of unique things with these labels, so I thought it would be useful to share it with everyone on the blog. They wanted a label that was really different, that would stand apart from their competitors, so they decided to invest in a new die-cut shape, unique for these perfume oil bottles. They were after a vintage look with a copper texture, and to achieve that they chose our Chrome stock. The design was then created to simulate a well-worn copper plate, and a matte laminate was added to complete the vintage look.

These bottles are only small, just 5 mil (0.18 fl. oz.), so there was not much room to create a distinctive look. Their graphic designer, Kira Butler, did a wonderful job creating this unique label which was part of a complete re-branding effort undertaken by Villainess earlier this year. With only small quantities required and 37 different scented oils, this was a perfect job for our digital label press. We love doing jobs like these that show off the unique capabilities of our digital label printing technology.

Some Great Labels from The Bubble Roome

If you are interested in label and package design you really should read The Dieline, the leading package design blog. Every day they feature some wonderfully designed product packaging. This morning, I was reading their latest entry and I was delighted to see the products from one of our customers, The Bubble Roome, featured.

David Johnston is the founder of this bath and body products company based in Brooklyn, NY. He has an advantage over many of his competitors in that he has a background in design. He has designed all the labels himself and he has done an excellent job. Here is what he has to say about his unique label designs:

I wanted to base the design concepts on turn-of-the-century apothecary labels, but knew that that wouldn't be enough ... I also wanted to add the use of pattern and color that the Victorian's used and their delicate and intricate type design. But I didn't want this to look too retro, I wanted it to be updated, to reference the 1900's without creating something too reverential or precious ... The label placed on the look of The Bubble Roome? Neo-Victorian.

We love printing labels like these. With bright colors and fine details, they really show off the quality of our HP-Indigo digital label printing presses. High quality design combined with high quality label printing gives any product the best possible advantage on the retail shelf.

Beautiful Beauty Labels

It isn't every day that we get an order from Norway or from a famous model, but an email we received a while ago turned out to be just that. Linda Johansen was a famous model in Norway and New York and she has leveraged that fame into the launch of her company, Beauty Lounge. Linda has developed an extensive line of beauty products for both men and women - she has moisturizers and lotions, body scrubs, anti-aging creams, skin cleansers and many more.

Linda leveraged the power of digital printing with a total of over 140 different label versions, and she ordered mostly just 100 or 200 of each version. The labels themselves have been beautifully designed, and the high resolution and rich colors available with our HP-Indigo label printer have produced an impressive finished product. Here at Lightning Labels, we do a large number of bath and body labels, and so we were able to help Linda through every step in the ordering process. We were all very pleased with the end result.