I was brushing my teeth this morning and looking at all the products on our bathroom countertop. My wife had been cleaning out our cabinets so everything was on the counter. I was struck by how many product labels I could see. When I counted them all there were 56 different products with product labels - above is a photo of about half of them.
Now, not every product has a physical label on it - several products such as toothpaste are screen printed with all the product details printed directly on to the container. But the vast majority of products use physical labels adhered to bottles. Even major consumer products like Listerine that probably print millions of labels at a time have decided that a paper label is the best way to identify their product.
Despite all the technological advances of the last few years, the best way to identify and market your product at the point of sale is with a colorful product label. And with today's high quality digital label printing, that is perfect for short runs, tiny companies can compete with the likes of Johnson & Johnson. You might not have the marketing clout of the big companies but your product can have a label that is every bit as good.
Absolutely. People really underestimate the power of printed advertising.
Posted by: MirPrint | November 16, 2009 at 12:27 PM