Vitaminwater is asking Facebook users to submit label designs and packaging copy for its newest flavor starting October 15 through the company's flavorcreator app.
According to the Big Fat Marketing Blog!, Vitaminwater spokespeople country pop star Carrie Underwood and rapper 50 Cent will select the winning label design in December. The new product is expected to go to market by March 2010. The contest winner will not only get to see their design featured on Vitaminwater bottles around the world, but will be awarded a $5,000 prize as well.
Vitaminwater is currently inviting Facebook users to use the flavorcreator app to vote for a new flavor and vitamin formula for the new product release. The label design contest will be the final step in the creation of Vitaminwater's user-designed product.
According to Fast Company, the list of flavors currently up for vote on flavorcreator was compiled from online conversations Vitaminwater listened in on at sites such as Twitter, Flickr, and Google News. The more a particular flavor was discussed in these online communities, the more likely it was to make the list.
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