Your Packaging Should Sell Your Product

I think we would all agree that one of the primary purposes of product packaging, including the product label, is to sell your product. You can have a wonderful new product but if it has inferior packaging most likely few people will try it. The Packaging Diva, JoAnn Hines, tackles the question "How to Tell if Your Packaging Will Sell Your Product" in her latest blog post.

If you are involved in the design of your current packaging this article is a must read. Hines presents five questions you need to answer that will help determine whether your packaging will sell your product.

1. Who is your core consumer?
2. What is the competitive environment for your product packaging?
3. How does your consumer shop?
4. What is your packaging’s USP - Unique Selling Proposition?
5. What are the consumer hot buttons that your packaging must reflect?

Thinking about these questions will help you analyze your product's packaging. Whether you are just getting started with your packaging, or have an established product, it is always useful to consider the impact your packaging is having on your current and potential customers.