The European Wine Label Challenge

The wine labels above are bright, colorful and fun. Unfortunately, we didn't print them, they are Australian wines from the liquor store chain Liquorland. Last month the UK magazine, Design Week, featured these wine labels in an article about wine branding. Basically, they were saying that US and Australian wineries were leaving the Europeans behind with their fun and fresh wine label designs.

I don't think there is any product where the label is more important than in wine. As the article says, people often enter a liquor store with a price range in mind and have no idea what brand they will purchase. The visual appeal of the label can have a huge impact on whether or not a wine is purchased. If you were shopping for a white wine on a hot summer's day and came across the labels above, they would certainly catch your eye.

This is the challenge for anyone, whether it be a European winery or a small company selling soap at Whole Foods. If you want new customers to try your product, you have to have a compelling and visually appealing label.

Comments

[Ryan Lipert]

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