The Lightning Labels blog has been taking some time off. My wife gave birth to our first child, a baby boy we named Jude on Thanksgiving Day, so as you can imagine my attention has been elsewhere. But I am slowly getting back in the swing of things and the blog posts will become more frequent from now on.
In a previous post I introduced you to the custom label program at Johnnie Walker. Today I wanted to introduce you to another web site where you can order personalized labels for retail products. Pernod Ricard is the huge French wine and spirit distributor, and they have a special web site where you can order your own custom labels for their products - perfect for the Holiday Season.
You can select a custom label for a variety of different brands - Wild Turkey bourbon, Chivas Regal scotch whiskey, Jacob's Creek wine to name a few. You can enter your own message, up to 30 characters on two or three lines and for businesses you can even add your own black and white logo. Best of all, just like the Johnnie Walker program the labels are free. The idea is for you to buy their product at the liquor store and then stick your own personalized label over the top of the product label that is already there.
Pernod Ricard has focused more on the corporate market here with their gift label program. With the ability to add your own logo, if you are out of ideas for a corporate gift this Holiday Season this could be worth a try.
Good stuff- customizability in printing is a growing trend, no doubt due to the conversion of most printing to digital.
Posted by: Custom Photo Products | April 21, 2007 at 12:03 PM