I stumbled across this fascinating web site recently featuring over 100 packages from the early decades of the 20th Century. The American Packaging Museum displays the private collection of retail products from yesteryear of Ian House, the museum's curator and founder.
There are so many iconic packages from the 20th century. You have old examples of Coke, Pepsi, Wrigley's Gum, Kleenex, Tootsie Rolls, and many more. What was fascinating to me is to see the many products whose packaging has evolved only slightly in more than 50 years. Tide Detergent and Heinz Ketchup are examples of products that have kept a very similar look and feel for decades. Others such as Wheaties and Dr. Pepper are barely recognizeable.
If you are having trouble coming up with a unique custom label or package design for your products, you can take a look here for some completely different ideas. By taking some of the elements of these retro designs, you could create a very unique look for your product.
Fantastic...as a trade show organizer focused on delivering the next best Packaging Materials, Containers and Contract Packagers who can provide Brand Owners with their latest ideas and needs to drive market share it is amazing to see how far packaging has come.
We also host the Packaging Hall Of Excellence hosted by the Institute of Packaging Professionals who will give awards to the best packaging innovations from various companies (the Ameristar Awards)who make the grade.
If you have any interest in buying Packaging Materials, Containers or Contract Packaging Services or are selling any of these products or services this is the show for you!
Please visit us at www.pkgsummit.com or email me!
Posted by: daniel brindley | October 10, 2006 at 03:50 PM