Category Archives: Beer Labels

While surfing Etsy the other day, I ran across this beautiful belt buckle made from a Guinness beer label. We print a lot of gorgeous product labels here at Lightning Labels, and I always wonder how many of them get saved. I would be very pleased if some of them ended up getting being preserved as wearable accessories like this one… Read the rest of Irish Beer Label Upcycled as Fashion Accessory

This time of year, walk down the aisle of any American grocery store and you will likely see countless incarnations of Santa Claus endorsing all sorts of products through one the most important marketing platforms in existence, packaging. There is one aisle, however, where Santa is never easily spotted: the  beer aisle. Unlikely their European counterparts, American brewers typically steer clear of enlisting the help of the jolly beer-bellied North Pole resident to hawk their alcohol in… Read the rest of Defying Tradition, American Brewer Proudly Features Santa on Beer Label

No, my headline is not backwards. It is no secret that alcohol consumption has influenced the work of fiction writers since man put pen to paper. And now, it seems, it is also working the other way around.

Literature has inspired at least one graphic designer to create packaging that sells beer… Read the rest of Classic Work of Literature Influences Beer Packaging | 2 Comments

Here in Colorado most people (including myself) were born somewhere else and moved here as an adult. Those people lucky enough to be born in Colorado are called Colorado Natives. Now, a new beer from Coors is taking advantage of this idea. But that is not the real story here.

In many ways Colorado Native Lager is breaking new ground. The product label uses a new technology, it is not being marketed in the traditional way, it is only being sold in Colorado … Read the rest of New Colorado Native Lager Breaks New Ground

In tribute to St. Patrick’s Day and *National Women’s History Month, I am featuring this vintage Guinness poster. Created in 1958, it is one of the few vintage advertisements to have been created by a female artist for the famous Irish stout. It is also one of the few Guinness posters that shows off the brand’s product label, which is recognizable by beer lovers around the globe.

The advertisements depicts a fair-headed woman rapturously playing the harp on the Guinness label, as if the label was part of a living scene in a musical performance. It is not clear whether the artist was imagining a gigantic bottle of Guinness or a tiny harp player. Assuming that the artist was Irish, though, and a true Guinness lover, I’m placing my bets she was dreaming of a bottle of stout large enough for her to wrap her own arms around.… Read the rest of Vintage Poster Brings Guinness Label to Life | 1 Comment

Last week the Bevlaw blog discussed these Molson beer labels. This “Answer Honestly” campaign has been going on for over a year now and it seems to have been successful. Molson have been putting in hundreds of different beer label applications with different wording on the labels to the TTB.

I hadn’t noticed these labels before so I stopped by my local liquor store and picked up a six pack of… Read the rest of Answer Honestly: Are Molson Beer Labels Using Variable Data?