Sometimes Packaging Is the Creative Design

The new Budweiser bowtie packaging design from anheuser-busch.com.

When marketing your product, a key challenge always is to make your brand memorable—particularly in crowded marketplaces that can obscure all but the most outstanding looks. Budweiser has scored a bullseye with its latest packaging design—which is really more engineering than anything else.

The iconic bowtie logo, used since 1956, has been memorialized into a crimped can that bows in… Read the rest of Budweiser Bowtie Packaging Design Puts a Crimp In the Competition

Less Color, Content, Design Can Make Custom Labels Stand Out

In our rush to create the most brilliant, impactful, dramatic custom labels in the universe, we sometimes forget that less can be more. Less color (think black-and-white), less content, simpler design all can make your product stand out when stacked up against all others.

Do you think this less-is-more concept applies to your product(s)? Make a determination starting with what I like to call the “Armadillo” test, a true story about a Yellow Pages ad… Read the rest of When Less Is More: How to Make Custom Labels Stand Out | 1 Comment

Long-term Relevance Beats Out ‘Design du jour’ with Custom Labels and Stickers

Make brand design work effectively with custom labels and stickers.

Remember (or heard about) those “trendy” design colors pink, bright yellow and aqua in homes of the fifties? While those colors, and various applications of them, have come and gone…and come and gone…and come and gone since then, one constant remains: What’s trendy today can be the object of tomorrow’s demolition crew. The same is true when it comes… Read the rest of Avoid Being Too Trendy When Designing Custom Labels and Stickers

Monster Decides To ‘Tell All’ On Custom Labels

The importance of being earnest on custom labels is anything but farcical.

Oscar Wilde’s famous play, “The Importance of Being Earnest,” was labeled a farcical comedy. When it comes to information on custom labels, the importance of being earnest is anything but farcical.

Label disclosures are all the rage. On one end of the continuum are manufacturers who want to proclaim their purity and high quality, with such labels as “organic” and “natural.”… Read the rest of The Importance of Being Earnest on Custom Labels

Correct Label Mistakes To Preserve Quality Reputation

You discover a typo on your freshly minted custom labels. Not desiring to spend the time, money and energy to redo and reaffix them, you conduct a straw poll to see if others notice the typo.

No one notices. Do you keep or discard the labels?

Discard. For many reasons, product label typos are not acceptable even if only a fraction of potential buyers notice.

Here… Read the rest of Label Typos Terrorize Terrific Products

Ways Custom Stickers can show your ‘sticktoitiveness’ on Valentine’s Day

Surprise the sweet one in your life with something out of the ordinary. Use custom stickers to add a bit of spice, sassiness or friendship to Valentine’s Day. Your message and look are limited only by the imagination. The sticker can contain a famous quote (e.g., “How do I love thee…?”), a heartfelt personal message of friendship or love, or even a one-of-a-kind visual.

Consider… Read the rest of Use Custom Stickers to Sweeten Valentine's Day